China

Global Festival of Learning-China 2017 Beijing Normal University – Zhuhai and Bournemouth University 15 May 2017

www.bournemouth.ac.uk/global-fol CONTENT

Welcome 2 Speaker profiles 14 Featured events 4 How to find us 35 Event programme 6

WELCOME

We are delighted to welcome you to our Global Festival of Learning China 2017. Our Global Festival of Learning builds on our popular UK-based Festival, which is now in its fifth year. The Festival of Learning is a celebration of Globalisation is an increasingly important learning and it has showcased BU’s research trend in the world today, and the and expertise to a wide and varied audience interchange between universities from over the last 5 years. In recognition of our different countries and cultures plays home-grown Festival’s growing popularity and reputation, and following a highly successful a large role in its development. The pilot in 2016, we are now taking the Festival Global Festival of Learning co-hosted by of Learning global again this year. This year’s Beijing Normal University, Zhuhai (BNUZ) China Festival of Learning has been designed and Bournemouth University not only to showcase and disseminate the expertise of promotes the academic exchanges and both our institutions and in doing so we hope strengthens the program cooperation will inspire learning, encourage new thinking between both, but also contributes to and nurture creativity and innovation. We cultivating the global consciousness and know that the success of this Festival is made possible by the many people who have worked cross-cultural competence of participants so hard in planning and organising such a rich from both universities. The collaboration and varied schedule of interactive sessions and between BU’s excellent academic and activities. A huge thank you therefore to the other staff with their experience in staff and students from both our institutions hosting the Global Festival of Learning who have got us to this point. We wish you all and BNUZ’s international educational a very enjoyable and productive Festival and a atmosphere combine for this Festival to very enjoyable and productive Festival and a create a platform for deepening mutual memorable experience. understanding, promoting discussion Professor John Vinney, and stimulating development between Vice-Chancellor, the partners for a real experience of Bournemouth University globalisation. May the first Global Festival of Learning between BNUZ and BU achieve great success.

Professor Qingyun Tu, President, Beijing Normal University, Zhuhai

2 The Global Festival of Learning is our way of celebrating learning and knowledge and what better way to start this event than to be here with colleagues in China? Although this is only the second Global Festival of Learning it is already attracting much attention and this year we focus on some of the more pressing issues that are being faced in the UK and China. Together with Beijing Normal University, Zhuhai It is with great pleasure that Beijing Normal we have arranged a fantastic programme University, Zhuhai is co-organising the Global of keynotes, plenary sessions and cultural Festival of Learning; a fabulous programme activities, covering topics ranging from of academic, innovative, social and cultural leadership and management to technology events. Along with Bournemouth University, and innovation in learning. We look forward we are committed to provide an opportunity to engaging and sharing thoughts with for the faculty, staff and students to share colleagues during the Festival and experiencing valued ideas, opinions and beliefs in a global the fantastic programme of social and context, through a wealth of creative topics cultural activities arranged for us by our and productive communication. Taking part wonderful hosts, BNUZ. in the Global Festival of Learning will help to influence and inspire the global insights of The Global Festival of Learning is more than participants, and opens up professional and just an event - it represents BU’s close working international collaboration opportunities. relationship with our valued partners to co- The Festival is a remarkable and unique create impact with communities and regions opportunity to celebrate what promises to be across the globe. We are confident that you will a meaningful interchange of ideas to create meet like-minded people, create new ideas, significant impact on the future of BNUZ and share common professional ground, inspire BU. I hope all participants enjoy this feast of others and celebrate the joy of learning so that cross-cultural experiences. the Festival is both stimulating and rewarding. Dr Sonal Minocha, Pro Vice-Chancellor Professor Ailan Fu, (Global Engagement) Deputy President (Strategic Professor John Fletcher, and International Engagement Pro Vice-Chancellor and Development), (Research and Innovation) Beijing Normal University, Zhuhai

Key These icons show the type of event Activity type Audience type

Interactive workshop General audience

Lecture/talk Academics and students

Exhibition Businesses/industry/NGOs

Cultural performance Photography and filming Photographs and video footage will be taken at the GFOL for use in promotional material. If you do not want to be featured, please let us know at the registration desk. 3 Part of Zhuhai’s attraction is the unique balance it has achieved between its natural and man-made environments, making it an ideal place to live and work. FEATURED Since the start of the 1990s, Zhuhai has received countless awards in recognition of its environmental standards and EVENTS achievements. These include: Top 40 Cities for Travelling in China; National Garden City; National Model City of Ecological and Environmental Protection; Cleanest City in China; and The Best City for Land Travel in China. In 1999, Zhuhai was the proud recipient of ‘The International Award for Most Improved Living Environment’ from the United Nations. Consequently, through the efforts of city planners and an enlightened government, Zhuhai has become internationally famous and recognised as one of the ‘Most Liveable 14 MAY 2017 Places for People’ in the world. Zhuhai culture immersion programme

14:00 BNUZ campus tour

You will be given a tour of Zhuhai to 17:00 explore the city. The name Zhuhai means “Pearl Sea”, and this modern city sits at the BNUZ is located in Zhuhai, Guangdong mouth of the famous Pearl River, where Province. Covering over 5,000 mu river and ocean meet. With a territory of of land, which is about 850 acres, it more than 7,660 km2 and a population provides modern, high quality, newly of over 1.2 million, Zhuhai is one of the constructed teaching and living facilities first cities to be given the opportunity including libraries, teaching buildings, an to develop as one of several special international exchange centre, dormitories, economic zones selected for inward staff apartments, cafeterias and much investment following the introduction more. It boasts a tranquil and beautiful of China’s open door policy in the late environment and is an ideal place for 1970s. In just over 20 years, Zhuhai has students to pursue their studies. changed from a poor fishing village into a prosperous modern garden-city, which benefits from a prestigious coastal location. The Pearl River Delta now has one of the strongest regional economies in the world and Zhuhai’s modern facilities and beautiful location make it increasingly attractive to global companies.

4 Featured events 5 13:30- 16:30 13:30-

community engagement. community increased social mobility and greater and greater increased social mobility as a tool for physical development, physical development, for as a tool environment where activities act activities act environment where in a secure, coach-led, games-driven games-driven coach-led, in a secure, the promotion of health and wellbeing wellbeing health and the promotion of are used to engage wider populations in engage wider populations in are used to in physical activity. Learn how activities activities how Learn in physical activity. technology to engage new audiences audiences engage new to technology practical activities that use sportpractical activities that and Take part in a series of innovative, part innovative, in a series of Take and social mobility mobility and social A vehicle for physical development development physical for vehicle A Interactive sportInteractive activities: 15 MAY 2017 MAY 15 This one day forum will provide an an will provide forum This one day researchers academics, for opportunity forward move to and professionals expertise and practices knowledge, (BU) from Bournemouth University and Beijing Normal University, engage Zhuhai (BNUZ) in order to with industries and government China. and agencies from both the UK to will also offer an opportunity It in the ideas and learning exchange leadership development, areas of and entrepreneurship technology, as exploring well as and innovation, their implementation in areas such as health and sports science. Event programme Event Theme: ‘Belt and road’ ‘Belt and road’ Theme: collaboration and strategic Bournemouth between and Zhuhai

15 May Beijing Normal University, Campus Zhuhai MONDAY MONDAY

Monday 15 May 2017 6 Monday 15 May 2017

08:30 Registration Venue BNUZ International Centre BU Global Project Exhibition BU Destination China students project poster display (throughout the day)

09:00 Welcome and opening ceremony Professor Ailan Fu, Vice President, Beijing Normal University Zhuhai Dr Sonal Minocha, Pro Vice-Chancellor (Global Engagement), Bournemouth University

09:15 Keynote 10:15 Q&A 10:30 Launch of the Academy for Innovation and Sustainable Development, BNUZ, and presentation to BU staff

10:40 Group photo outside the BNUZ International Centre 11:00 Refreshments

11:15 Panel discussion: Building sustainable economic growth through regional innovation: Perspectives from universities, government and industry. Chairs: Professor Jianhua He, Deputy Dean (International), School of Management, BNUZ Professor Richard Li-Hua, Visiting Professor, BU 12:30 Lunch

7 Monday 15 May 2017

13:30 Parallel session (see attached programme) Interactive sport activities: A vehicle for physical development & social mobility Barry Squires, Business and Partnerships Manager, BU Stuart Martin, Strength and Conditioning Services Manager, BU 18:00 Gala dinner and networking

8 Monday 15 May 2017

Keynote speech

09:15-10:15

Senior leaders from the UK and China regional governments will deliver a keynote speech on the implications and opportunities of China’s ‘Belt and Road Strategy’ and how to create and implement initiatives that support a sustainable economy through the development of regional collaborations.

Panel Discussion: Building sustainable economic growth through regional innovation: Perspectives from universities, government and industy. Professor Jianhua He, Deputy Dean (International), School of Management, BNUZ, Professor Richard Li-Hua, Visiting Professor, BU

11:15- 12:30

Creating sustainable economic growth has become a key challenge for both the West and East in the 21st century. Whilst China is transitioning as a result of the implementation of new economic policies such as the ‘Belt and road strategy’, the UK economy also faces a challenging period of transition following the decision to leave the European Union. This plenary session will bring together expertise from BU, BNUZ and regional employers as well as government officials from the UK and China, to discuss the different challenges facing both countries from different perspectives. It will also look at how to create innovative solutions through collaborations and knowledge sharing between universities, governments and industry networks across institutional, geographical and national boundaries.

9 Parallel Sessions

PARALLEL SESSIONS

Four parallel sessions have been organised for the afternoon programme. These sessions provide an opportunity for staff and students from both BU and BNUZ to showcase their expertise, share knowledge and research through a variety of interactive workshops and discussions.

PARALLEL SESSION 1: LEADERSHIP AND MANAGEMENT INNOVATION Chairs: Dr Wenyuan Lin, BNUZ; Dr Alastair Morrison, BU 13:30 Developing women leaders – a global perspective Dr Parisa Gilani, Lecturer in Human Resources & Organisational Behaviour, BU, Gemma Griffin, BU student 14:00 The new challenge of human resource management in the context of modern governance in China Dr Xiaohui Li, BNUZ 14:30 Beyond east and west – lessons from the silk road Dr Alastair Morrison, Partnerships & International Development Manager, BU

10 Parallel Sessions

15:00 Developing global leaders through innovation and entrepreneurship Professor Richard Li-Hua, Visiting Professor, BU 15:30 The effect of the housing market in Southeast Asia in the OBOR Policy Dr Wenyuan Lin, BNUZ 16:00 Cost efficiency and the technology gap in Western European banks Dr Chi-Chuan Lee, BNUZ

PARALLEL SESSION 2: ENTREPRENEURSHIP AND EMPLOYABILITY Chairs: Dr Fei Hou (Harry), BNUZ; Rebecca Hindley, BU 13:30 21st century employability radar: A UK perspective Rebecca Hindley, Lecturer in Human Resources & Organisational Behaviour, BU 14:00 Introduction to entrepreneurship education methods Dr Fei Hou , BNUZ 14:30 Great times produce great opportunities for the Chinese youth Fan Jia, Entrepreneur, Zhuhai 15:00 Adaptability: How best to stay at the top Vianna Renaud, Placement Development Adviser, BU 15:30 Diversified employment of college graduates Yongduan Gao, BNUZ 16:00 The role of government in start-up business financing: China’s experiences Dr Biao Zhong, BNUZ

11 Parallel Sessions PARALLEL SESSION 3: TECHNOLOGY & INNOVATION Chairs: Dr Elvira Bolat, BU; Dr Langyu Xiong, BNUZ 13:30 Digital me Dr Elvira Bolat, Senior Lecturer in Marketing BU Alanna Jones, BU student 14:00 Big data in urban agriculture Dr Langyu Xiong, BNUZ 14:30 Unlocking innovation through design thinking Thorben Hanel, Research Assistant, BU 15:00 Research on space-time evolution model of Xiangshan culture knowledge graph Weiyu Chen, BNUZ 15:30 Taking off with Virtual Reality at BU Dr Feng Tian, Associate Professor, BU Rory Clark, BU student 16:00 Data Analysis of the big data era Xiong Yong, Entrepreneur, China

12 Parallel Sessions

PARALLEL SESSION 4: SPORTS & HEALTH Chairs: Professor Heather Hartwell; BU; Professor Hongyou Sun, BNUZ

13:30 New technologies and innovation in orthopaedics Dr Tom Wainwright, Associate Professor Of Orthopaedics and Deputy Head Of Orthopaedic Research Institute, BU 14:00 Fitness activities and social mind Dr Chang Lijun, BNUZ 14:30 FoodSMART: Think smart, eat smarter Professor Heather Hartwell, Professor, BU Carmen Martins, Research Assistant BNUZ 15:00 Tai-Chi Chuan and its traditional culture of health preservation Professor Hongyou Sun, BNUZ 15:30 Interactive sport activities: A vehicle for physical development & social mobility Barry Squires, Business and Partnerships Manager, BU Stuart Martin, Strength and Conditioning Services Manager, BU 16:00 Health management entrepreneurship programme Wenting Li, BNUZ

13 Speaker profiles

SPEAKER PROFILES

Professor Ailan Fu Professor Fu has over fourteen years of senior management experience in higher educational institutions in China. Upon receiving a Bachelor’s and Doctorate at Beijing Normal University and Central University for Nationalities, PRC, Professor Fu started her teaching career as a language and literature instructor at Central University for Nationalities and Beijing Normal University, during which period, she also worked as a visiting scholar at University of Texas, USA, Baptism University of Hong Kong and Hong Kong University. Since then, Professor Fu moved into senior management at Beijing Normal University, Zhuhai and has worked in both Academic Affairs and Strategic Development. Her appointment as Vice President (Strategic and International Engagement and Development) enabled her to move BNUZ forward with her strong commitment to promoting international and cross-cultural collaborations with overseas higher education institutions in line with BNUZ’s vision and mission. The focus of Professor Fu’s Vice Presidency has been to create rich opportunities for international engagement through strategic and sustainable approaches. Her main academic interests lie in linguistics, in particular minority linguistics and Chinese International Education.

14 Speaker profiles

Dr Sonal Minocha Pro Vice-Chancellor (Global Engagement), Bournemouth University Sonal has over ten years of senior management experience across the public and private sectors in global HE. Sonal started her career as a business graduate before moving into a teaching career which started at the University of Northumbria, UK. Since then, Sonal has worked in both public and private sectors of Higher Education globally. In recent years, she held the position of Executive Dean at the University of Bedfordshire Business School before joining Bournemouth University in the summer of 2014. Her appointment as Pro Vice-Chancellor (Global Engagement) brought with it a re- energised institutional approach towards internationalisation and the creation of a long-term vision for a Global BU that is anchored in and complementary to the University’s wider strategic vision. The fusion of employability with internationalisation through the pioneering Global Talent Programme is one of the key areas of work that Sonal has led at BU. Her main academic interests lie in exploring global higher education, graduate employability, management education and practice, strategic creativity and organisational learning.

Dr Lipeng Wan Dean, School of Management, Beijing Normal University, Zhuhai Key expertise: Management information systems research, including management science, system theory and computer science system marginals. Dr Wan has a PhD in Information Science and is Associate Professor and Dean of the School of Management, Beijing Normal University, Zhuhai.

Professor Richard Li-hua Distinguished Visiting Professor, Bournemouth University Key expertise: International development and branding and marketing in the global higher education and international business between West and East. Professor Li-hua is known for his research on China’s innovation and innovation strategy. He conceptualised China’s innovation strategy as “Embracing Innovation” based upon the premises of his study of the features and characteristics of the innovation in his monograph, ‘Competitiveness of Chinese Firms: West Meets East’. He is also a Distinguished Visiting Professor at Bournemouth University in the UK, Penn State University in the US and Sun Yat-sen University in China. He was also the former President of SIAS International University, China and is the Founder and President of CAMOT (Chinese Association for the Management of Technology).

15

Dr Alastair Morrison Manager Partnerships International Development Manager at Development Partnerships International Alastair Morrison has been Dr at the years nine for that he worked to Previous 2012. since Bournemouth University and with partner preserve to collaborating institutions worldwide British Library, in and has research interests years four in China for He lived Road. research the Silk This session will propose the historical literature. Chinese culture and contemporary using West East and between communication intercultural as a model of Road Silk The innovation for millennia. freely ideas and goods that flowed of examples dynamic Road along the deserts the Silk and oases of that developed cultural forms and new of ways in new communication that resulted of intercultural examples offer inspiring as can be seen Road Silk ideas along the and fusing of The travelling living and thinking. connected globally and global engagement in the modern, life academic a metaphor for is knowledge questions about how pose a range of us to allows Road The Silk world. and develops. it travels from and how where it comes created, Inter-disciplinary research on innovation management, including triple triple including management, on innovation research expertise: Inter-disciplinary Key east education (EE) in global higher education, entrepreneurial model innovation, helix in the culture industry. and innovation health innovation, management, & west management, in global higher education experience years’ than 16 has more Lucy China leads the BU’s Dr Lu and leadership posts. academic and has held a number of global challenges and opportunities address the dynamic Hub which aims to Innovation has Lucy growth. sustainable in achieving in China face that industries and regions Technology Management of Association for the China Chair of General Conference been International CAMOT organised seven 2008 and has successfully since (CAMOT) Innovation Knowledge-based the Journal of of editor is the founding Lucy Conferences. Innovation Journal of the International of Editor Associated in China and is also the Beijing International in Henan University, Visiting Professorships She holds Studies. in China. University Tongji and Universities, Study Dr Lucy Lu Dr Lucy Innovation (China Investigator Principle Engagement), Dean (Global Associate University Bournemouth Hub, Research on human resource management including employment employment management including human resource on expertise: Research Key development. training and and rural worker’s atypical employment, diversity, Management, School of in the and is Professor a PhD in management Jianhua has Resource of the Human She is also the Director Zhuhai. University, Beijing Normal the University’s is an expert and of member BNUZ Centre, Development and Research Development Women’s Zhuhai the Jianhua is the sponsor of Committee. Academic Association. Research Professor Jianhua He Jianhua Professor Zhuhai Normal University, Beijing Engagement), Dean (Global Vice

Speaker profiles 16 Speaker profiles

SPEAKER PROFILES FoodSMART: Think smart, eat smarter Co-presenter: Professor Heather Hartwell

14:30

Compared to meals prepared at home, meals eaten out tend to contain more calories, total fat and saturated fat and it is here where the consumer has very little knowledge of the nutrient profile of the dish they are eating. FoodSMART allows consumers to assess precisely, efficiently and in a timely manner their food intake Carmen Martins and provides optimal recommendations Research Assistant, Bournemouth to improve their health and well-being. The technical solution is a portable University prototype, which uses QR codes and Key expertise: Project management, smartphones to provide information small and medium enterprises (SMEs), and deliver personalised advice when marketing communications, social eating out. This EU project constitutes a media and tourism, and hospitality and ground-breaking effort to provide diners innovation research. with an evidenced based resource while Carmen Martins holds a Master’s motivating and facilitating foodservice in Marketing and Advertising from operators in supporting the public health Universidade Fernando Pessoa, Portugal. agenda. Food2030 highlights the political After a career as a Marketing Manager, momentum for such a coherent research she joined Bournemouth University in and innovation framework for food and 2013 to pursue a Higher Education path. nutrition security. It supports impactful Since then she has worked with several nutrition and food systems enquiry academics on research administration that is market-creating, open science and Marketing Communications for and multi-actor engagement, building ESRC, Lifelong Learning, FP7, Horizon capacities and skills; and strengthening 2020 and AHRC projects. In 2014, global collaboration for improved food Carmen joined the PhD programme research. The workshop will introduce the in the Faculty of Management at BU project and allow participants to test the and her research topic is “Innovation next generation of prototypes by using practices in rural tourism SMEs” which the Android system app. Feedback will be was developed from a Lifelong Learning collected from participants. project, ‘InRuTou’.

17 13:30 On average people spend 22 hours per 22 hours per spend people On average Digital technology media. on social week lives. our of aspect in every is embedded digitally, study digital: we are all We socialise we digitally, communicate we do business digitally. we and digitally, supervision Dr Bolat and her research numerous conducted students have business and studies around digital @BU as Digital Me featured consumption studies at https://digitalmebu.wordpress. results of will communicate This talk . com/ research collaborative a student-academic fitness the role of that examines project in promotion and health technology and in driving lifestyle healthy of behavioural changes among users of technology The onset of such technology. health and to and open access and free on demand is shaping content fitness But the at large. society of the lifestyles leads question whether such technology and consumption healthier lifestyle, to Using an innovative remains open. society WhasApp methodology, netnographic are whether we reveal we group, focus adopting as a result of healthier becoming technology focused fitness and health and interconnected tech such as wearable among study comparative A mobile apps. fitness of adopters current users and newly reveals tech, wearable and health-related experiences. and similarities in differences whether age and explore we Moreover, role and impact on our any gender have health-related with fitness and interaction on the reflect we Finally, tech. wearable share our tips and methodological journey as a be adopted could WeChat on how understanding of deepen to research tool and behaviour. experiences consumer Digital Me Digital

Digital marketing expertise: Digital marketing Key Slacktivism) (eg. within consumer Mobile technology and business (eg. role in service capabilities and their digital contexts, practices) innovation impact higher education, for marketing on conspicuous digital marketing of luxury. of consumption for Leader Dr Bolat is a Programme first BU’s degree, Marketing the BSc and as Global degree, inter-faculty in the Department Engagement Leader driving is responsible for Marketing of global and the Department’s both BU’s research and Her teaching, agenda. are based around the work consultancy Her recent domain. digital marketing covered have projects consultancy Dr Jackson’s for digital marketing and marketing and Eat Pho Ltd.’s, Elvira campaign. communications of Academy the Chair for is Deputy B2B SIG and is a Member Marketing and Digital Direct of the Institute of Dr Bolat has disseminated Marketing. via numerous international her research journals and academic conferences Business and Journal of (e.g. Journal of Industrial Marketing, WeChat Her Behaviour). Customer ID is B19120911. Dr Elvira Bolat Dr Elvira in Marketing, Academic Senior Leader Global Engagement (Department Marketing, of Management), of Faculty University Bournemouth

Speaker profiles 18 Speaker profiles

Thorben Hänel From IQ to WeQ – Unlocking Research and Knowledge innovation capacity through Exchange Office, PhD Researcher, design thinking Bournemouth University 14:30 Key expertise: Inter-disciplinary research on technology transfer and The global world has never been more innovation in Germany and China competitive, volatile and unpredictable. including technological disruption, Sources of competition and disruption entrepreneurship, business model can occur anywhere – not just disruption innovation and knowledge management. in products, services and technologies, Thorben Hänel is currently working for but also in channels to markets, policies, the Research and Knowledge Exchange or supply chains. In order to survive in Office while completing his PhD today’s hyper-competition and complexity, research at Bournemouth University on organisations need to generate, embrace, the effectiveness and appropriateness and execute on new ideas. That requires of technology transfer and innovation creativity and a creatively-capable strategies in a Sino-German context. workforce, a shift from the traditional IQ He is a visiting lecturer at Shanghai to a networked WeQ. The Design Thinking Jiao Tong University and Shanghai method refers to design-specific cognitive University of Finance & Economics. activities in order to develop creative and His professional experience involves innovative solutions to a specific issue. corporate roles and consultancy Design Thinking is currently regarded as activities in financial and strategic key for developing students’ ‘creativity managerial accounting as well as and innovation’ skills and equip future academic posts at universities in the global talent accordingly. It is interesting UK, Germany and China. Previously, he to note that the Ministry of Education of has been working as a Research Fellow the P.R. China has just announced that at Tongji University, Shanghai, and at Design Thinking, amongst other methods, senior level as Director of Accounting will be included in schools’ curriculums and Financial Controlling for a market- by 2020, which highlights the significant leading real estate project development contribution Design Thinking as part of and urban construction group. Prior to an innovative pedagogy in teaching and this, he began his career in portfolio learning could make. management for a real estate The session is going to be split in three investment bank. parts. The impulse presentation introduces the theoretical foundation of the WeQ Concept and Design Thinking method as a tool to foster the development of innovative and creative solutions, including a number of examples from professional practice. The participants will then be asked to employ the concept, or selected tools, to a specific issue. At the end of this session, the key learnings are to be concluded in a group discussion.

19 Speaker profiles

Tom Wainwright New technologies and innovation Associate Professor in Orthopaedics in orthopaedics and Deputy Head of the Orthopaedic Research Institute, 13:30 Bournemouth University In his presentation, Associate Professor Tom Wainwright is a physiotherapist, Wainwright will present ORI, its facilities clinical academic and quality and aims, and then showcase the research improvement specialist. He is Associate and development that ORI is involved Professor in Orthopaedics and Deputy in across a range of technologies Head of the Orthopaedic Research and industry partners. He will share Institute at Bournemouth University. experiences of how to innovate and spread He has a broad range of orthopaedic technology adoption in healthcare, both in and musculoskeletal related research the UK and internationally. Technologies interests, and is internationally will include virtual reality surgical recognised for his work on Enhanced training, gait analysis, novel medical Recovery after Surgery (ERAS) protocols devices, and robotic and advanced surgical within orthopaedics. He is currently techniques. All of the topics will be either working on a range of projects featuring part of present or recent research projects technologies that include virtual reality, and delegates will get a real-world and gait and motion analysis, novel medical clinical insight into the facilitators and devices, and robotic and advanced barriers to technology development and surgical techniques. introduction within healthcare. Tom is passionate about improving the quality of healthcare systems and works to help other healthcare providers improve the quality of their services. The Institute of Consulting named him as the 2010 Young Consultant of the Year for his work on a portfolio if quality improvement projects.

20 Speaker profiles

Rory Clark VR games and applications Games Programming final year student, Bournemouth University 15:30 Key expertise: Virtual reality and unity development for both computers and Virtual reality (VR) provides an experience mobile devices. like no other, allowing anyone to visit, Rory has a development history ranging explore and interact with anything the from the web and mobiles right the way imagination can create. With a vastly to high-end virtual reality and video expanding market, virtual reality has games. He has over three years’ research already proved it can be an exciting and experience with virtual reality, proposition to both consumers and developing and testing for devices such companies, but can it also be used to as the HTC Vive and Google Cardboard aid in learning? As over 40% of global and has created a multitude of products consumers are intrigued by the proposition and projects, with his work being of virtual reality for education, yet with featured by companies such as Google. only a fraction of the market compared to games, the area for expansion is clearly defined. Research into virtual reality as a tool for use may have already occurred, but its use for the gamification of learning is still relatively new and unexplored. By gamifying the planning of a music event, we are testing the benefits of those presented by virtual reality versus that of the standard computer. Keeping the content and objectives the same lets us test the interaction, knowledge retention and user experience benefits of VR. Our presentation will also include the opportunity to try virtual reality, with demonstrations of my research project and several exciting VR games.

21 Speaker profiles

Dr Heather Hartwell FoodSMART: Think smart, eat smarter Professor Presenting with Carmen Martins Foodservice and Applied Nutrition Research Group, 14:30 Bournemouth University Compared to meals prepared at home, Key expertise: Food, nutrition, meals eaten out tend to contain more eating behaviour, public health, food calories, total fat and saturated fat and it service systems, provision of food is here where the consumer has very little and menu choice in public sector, knowledge of the nutrient profile of the wellness tourism. dish they are eating. FoodSMART allows Professor Hartwell is a UK registered consumers to assess precisely, efficiently nutritionist and member of the Royal and in a timely manner their food intake Society for Public Health. Her expertise and provides optimal recommendations and research is within the field of public to improve their health and well-being. health nutrition particularly as it relates The technical solution is a portable to food service. Currently she is principal prototype, which uses QR codes and investigator for the EU project Veggieat, smartphones to provide information and the EU project FoodSMART working and deliver personalised advice when with international partners in France, eating out. This EU project constitutes a Italy, Denmark, Austria and Greece. ground breaking effort to provide diners with an evidenced based resource while She is editor of the highly acclaimed motivating and facilitating foodservice ‘Perspectives in Public Health’, a peer operators in supporting the public health reviewed practice based journal, agenda. Food2030 highlights the political published by Sage. momentum for such a coherent research Her research puts academic impact and innovation framework for food and from nutritional aspects of health nutrition security. It supports impactful and wellbeing into practice in a new nutrition and food systems enquiry and unique way and provides simple that is market-creating, open science strategies for building healthier and multi-actor engagement, building communities. A ‘whole systems’ capacities and skills; and strengthening approach is taken which integrates global collaboration for improved food facets of consumer behaviour, research. The workshop will introduce nutrition, business practice and the project and allow participants to test environmental sustainability the next generation of prototype by using the Android system app. Feedback will be collected from participants.

22 Speaker profiles

Dr Fei Hou Literature reviews of Assistant Professor, entrepreneurial education School of Management, and future research suggestions Beijing Normal University,Zhuhai 14:00 Dr Fei Hou PhD majored in entrepreneurial management of Jilin In recent years, entrepreneurship University, management school, China, education has attracted wide attention in 2015; MBA of Northumbria University, from the academic community Newcastle Business School, in the UK, internationally. Research efforts on from 2003 to 2004; MBA of Wuhan the role played by entrepreneurial University, Business School, China, education for individual entrepreneurs from 2002 to 2004. would help to improve the status quo of 2005/08 - Dr Hou now holds the entrepreneurship in China and enhance position of associate professor in Beijing the level of entrepreneurship. A literature Normal University, Zhuhai campus. Dr review of entrepreneurial education would Fei Hou’s interest is in researching offer a general picture of evolution of the fields of organisational behavior, entrepreneurial education, and factors that entrepreneurial management, business would influence the relationship between management. Dr Fei Hou has already entrepreneurial education and intentions, published professional academic papers and future research suggestions as well. in recognised academic journals.

23 Speaker profiles

Dr Hongyou Sun Tai-Chi Chuan and its traditional A law professor who has been practicing culture of health preservation Tai Chi for 16 years since he started learning it from the famous Master 15:00 of Tai Chi, Hong Ma, who is one of Master Zhenglei Chen’s apprentices. The concept of Tai Chi (or Taiji) is already Mr Sun was a visiting scholar and well known across the world. It appears taught Ta Chi to overseas Chinese in both Taoist and Confucian Chinese and local students in Melbourne. He philosophy, where it represents the gained further experience teaching fusion or mother of yin and yang into and training additional summer school a single ultimate, represented by the teams from abroad. Taijitu symbol. Taiji theory and practice evolved in agreement with many Chinese philosophical principles, including those of Taoism and Confucianism. Since the earliest widespread promotion of the health benefits of Taiji by some famous masters in the early 20th century, it has developed a worldwide following of people, young and old, for its benefit to personal health. Medical studies support its effectiveness as an alternative exercise and a form of martial arts therapy. The purpose of this lecture is to provide a brief view on Tai Chi and its culture in a short period of time, having a deeper understanding of Chinese traditional culture and gaining some benefits from Tai Chi.

24 Speaker profiles

Dr Lijun Chang Fitness activities and social mind Lecturer (Public Affairs Management), Beijing Normal 14:00 University, Zhuhai Campus Nowadays in China, along with the Dr Lijun Chang graduated from City development of mass fitness activities, University of Macau, and obtained a more and more people take part in a PhD in Applied Psychology in 2011. variety of fitness programs - not only She teaches professional courses traditional sports such as Taijiquan, including Psychology, Sociology, and running, and kicking shuttlecock, but also Public Relations, and has several years’ new sports, such as square dancing, yoga, experience of psychological counselling. and fitness training, which have become Her main research field is Chinese people’s favourite choice. The social psychology in public research on fitness activities generally affairs management. focuses on the following areas: description of current status; government policies and sports programme design. In this session, I will explore the formation and development direction of Chinese current mass fitness activities from the aspect of social psychology.

25 Speaker profiles

Dr Jack Li (Li Xiaohui) The new challenge of human resource Lecturer, Beijing Normal University development in the context of modern at Zhuhai governance of China Jack Li (Li Xiaohui), Doctor of Management, graduated from Yan 14:00 University (Bachelor Degree) and Beijing Normal University (Master and Doctor). With decades of development, the Chinese economy has seen tremendous growth, Jack Li has diverse experience of work affecting every aspect of society. Especially and research, which covers government in the 21st century, the traditional sectors department, state-owned enterprise, have quickly changed their roles and private business and universities. During social factors have become important his doctoral stage, he worked as the newly emerging forces, which brings training manager and lecturer at the variety and vitality to social interactions. MCA Training Centre (Ministry of Civil This is an unprecedented challenge for Affairs) and was the member of several social development and management. projects granted by different Ministries. Though a similar process has occurred He was also the project manager of in the west, the context in China is much Tobacco Control in China for the Bill more complex. The development of and Melinda Gates Foundation. The governance is associated with economic research field covers cross-sector human development, and social innovation. resource development, management Therefore the prerequisites of Chinese information system in public service, governance are quite different to Western social organisation, social work countries. In China, institutions and and active ageing. practice both have unique features, and the social organising system and the government role in governance systems are unique too. This determines the special operational model of Chinese social organisations, which are characterised by cross-sector identity. Based on a Competency Model (CM) and Behavioural and Event Interview (BEI), the research focuses on the managers of those organisations, summarising the social requirements for the new type of human resources in the context of Chinese governance. The Chinese context contributes a core factor to the new competency model.

26 Speaker profiles

Dr Chi-Chuan Lee Cost efficiency and the technology gap Assistant Professor, Beijing Normal in Western European banks University Zhuhai 16:00 Financial management, banking and finance, management of financial The efficiency measurement of banking institutions, macroeconomics. industries has drawn much attention from Chi-Chuan Lee is an Assistant Professor academic researchers since this sector has of Management School at Beijing undergone major changes in regulation, Normal University Zhuhai. In 2010, he globalisation, financial innovation, market was awarded the Dissertation Award of competition, and operational risks around PhD Candidate in Humanities & Social the world. In Europe, the financial services Science. He received his PhD in Banking industries have become highly integrated and Financial Markets from Chengchi ever since the completion of the Single University in 2013. He has published Market for Financial Services in 1993. extensively in financial econometric Banking industries there have experienced and applied finance, covering topics a wide-range of fundamental changes such as financial development, financial in their regulatory and competitive markets, and the performance of environments, including the reduction or financial institutions. His papers have elimination of trade and entry barriers to been published in leading journals those markets in the European Union (EU). including Journal of International In this wave of international economic Money and Finance, Energy Economics, integration, the cost efficiency of the EU Social Indicators Research, International banks is a core issue worthy of deeper Review of Economics and Finance, investigation. This paper compares the North American Journal of Economics cost efficiencies of banks in Western and Finance, the World Economy and European countries using a new stochastic Economic Modelling. He has served meta-frontier Fourier flexible cost as a reviewer for several international function for the period 1996–2010. One SSCI journals. He is a member of salient feature of our method is that the the Western Economic Association technology gap ratio (TGR) can be linked International and Taiwan Efficiency and with country-specific environmental Productivity Association. variables. Results show that the average TGRs in these countries are close to one another, implying that banks operating in this integrated market undertake analogous technology. Moreover, the TGR and meta-frontier cost efficiency (MCE) exhibit a gradual upward trend during 1996–2000, followed by a downward trend especially after the subprime crisis of 2007–2010. The managerial inability constitutes the primary source of inefficiencies.

27 Speaker profiles

Dr Wen-Yuan Lin The effect for real estate market in Assistant Professor (Financial Southeast Asia in the One Belt, One Management), Columnist Road (OBOR) Policy (FundHive), Beijing Normal University, Zhuhai 15:30 Key expertise: Real estate finance, The OBOR Policy has been discussed financial management, international meaningfully because the Chinese finance, empirical finance economy has grown dramatically over the Dr Lin had graduated from NSYSU last decade. We all know China wants to (Taiwan) in 2014. He has been an eliminate the domestic excess capacity assistant professor in Business School and stabilise economic performance at Beijing Normal University Zhuhai which is the main purpose of OBOR Policy. Campus for 3 years. He was certified In the meantime, China also wants to as a Financial Risk Manager (FRM) and use this to strengthen the relevance of Chartered Financial Analyst (CFA) Level nearby countries and diversify country risk. I after passing the written exams in Chinese capital has a purpose of outflow 2009. His research interests include real which provides an efficient way to reach estate finance, finance management, the export target set in the OBOR Policy. international finance, empirical finance. In the development of Chinese capital, He has published in SSCI journals (IJFE, is there any opportunities for foreign EMFT, JR, FRL, CWE, etc) and focuses on real estate market in Southeast Asia? In the field of real estate mortgage lending this paper, we discuss the opportunities recently. Dr Lin is the journal reviewer and impacts of the real estate market in of International Journal of Strategic Southeast Asia for the flow and restriction Property Management and Urban of China capital in the OBOR Policy. Studies since 2014.

28 Speaker profiles

Mr Xiong Yong Data analysis of the big data era General manager of Zhuhai Branch 16:00 of China Mobile Communication Group, Senior Engineer With the basis of customer scale and Mr Xiong Yong graduated from the deep reverence towards the times of big Huazhong University of Science & data, China Mobile has built the capacity Technology, majoring in radio technology. and core competencies of “big data In the past few years, he has been plus mobile internet”. This presentation honoured as the National Enterprise will show you China Mobile’s unique Culture Excellent Individual in the advantages of big data, and how our 30th anniversary activity of Chinese company aims to capitalise on the value Economic Reform, the Guangdong Model of big data under the trend of “Internet Worker, and the Zhuhai Annual Economic Plus” in the future. Figure of 2007. He has also gained the distinctions of the Guangdong May 1st Mr Xiong Yong will present some case Labor Medal, and the Guangdong Best studies of Zhuhai Mobile Big Data Administrator Prize. Direction from several aspects and further elaborate on big data development. In the Mr Xiong Yong has devoted himself to “mass entrepreneurship and innovation” the area of mobile communication for trend of the 21st century, Zhuhai Mobile is over 28 years, and has witnessed the willing to cooperate extensively with all whole development history of the mobile walks of life, providing solutions through communication industry. As a Big Data the output of two core competencies of specialist in China Mobile, he has led the “big data plus mobile internet” so as to construction of the Big Data Centre of jointly promote the transformation and Zhuhai Mobile, which has already become upgrading of all industries. the model for the mobile communication industry and has been managing over 50 Big Data projects, in which Zhuhai Mobile cooperated with the government and other enterprises.

29 Speaker profiles

Dr Langyu Xiong Big data in urban agriculture Key expertise: Langyu Xiong is a lecturer at the Department of Information, 14:00 School of Management, Beijing Normal University, Zhuhai. She holds a PhD of The application of big data has become Management from Renmin University a research hotspot in various fields. The of China, where her research focused application of the big data concept and on the archives culture. Her current technology in urban agriculture has a research interest includes development certain particularity. The report elaborates of the agricultural economy. Prior to July the related concept of agricultural big 2015 she was a marketing specialist in data, and explores the progress of big Dayup Argi-Tech. Co., Ltd. data and key techniques of agricultural big data. Finally, some new challenges in the Email: [email protected] future will be summarised.

30 Speaker profiles

Dr.Biao Zhong SMEs financing problem in China and School of Management, Beijing government’s role Normal University Zhuhai 16:00 Key expertise: International economics, Chinese economy and finance. Small and medium size enterprise (SMEs) Biao Zhong is Associate Professor of in China have expanded into a major force economics and finance at Beijing Normal in economic development, especially after University Zhuhai. He has been a visiting China’s accession to the WTO in 2001. scholar at the Department of Finance However, most of them are constrained by of National Sun Yat-sen University the structure of the financial system that in Taiwan. As a full-time teacher at is unable to provide sufficient credit for BNUZ, Dr Zhong teaches undergraduate them. Many startups or SMEs have to turn classes on Principle of Economics; to the informal financial system. Financial the Economics of Money, Banking restraints on the ability to raise finance is and Financial Markets. His academic particularly reflected in high lending costs interests center on the Chinese or access to financial services, which has economy and finance, and international become a barrier to sustainable growth. economics. As a student, he received his The purpose of this paper is to discuss Master’s degree in Finance at Peking the factors that determine the availability University, and his PhD from the School of SMEs’ financing in China. The main of Economics at Renmin University of problems related to SMEs’ access to China in Beijing. finance can be summarised in two aspects: SMEs’ financing have their own shortcomings in external financing, lack of collateral to banks and scale of economy might lead to a higher credit risks; external factors include the structure of the financial system, regulatory ceiling on lending interest rates, transaction costs in financial contracts with banks and other financial institutions, low credit rating due to asymmetric information, even discrimination on non-state ownership etc. Among the above factors, the structure of the financial system and government support policy are especially crucial to SMEs. From a comparative perspective, this paper also discusses the role of governments and addresses what governments might do to improve the financial system oriented towards SMEs’ financing, in particular, China’s experiences in promoting a diversified ownership of the banking system.

31 Speaker profiles

Weiyu Chen Research on space-time evolution Information Management and model of Xiangshan culture Information System, Management knowledge graph School, Beijing Normal University, Zhuhai 15:00 Key expertise: Ontology, Knowledge Xiangshan culture is a part of Lingnan Graph, Xiangshan Culture, culture and a product of the combination Information Management. of Chinese and Western culture, and Weiyu Chen used to direct two its abundant connotation is still of projects, one was Student’s Platform great research and development value for Innovation and Entrepreneurship for us. However, the existing research Training Program – “Construction and on Xiangshan culture and the way of Visualisation of Xiangshan Culture protection is far beyond satisfaction, Knowledge Graph” and another was and moreover, its preservation could be Special Funds for the Cultivation improved, and moreover, the transmission of Guangdong College Students’ of this heritage would benefit from Scientific and Technological Innovation greater innovation. Therefore, to achieve a (“Climbing Program” Special Funds) – technical innovation on Xiangshan culture, “Inference and Excavation of Xiangshan we use the modern information technical Culture Knowledge Graph Based on means - knowledge graph to manage the Ontology”. He also published several traditional cultural knowledge, combine papers (Include EI paper) at the IEEE the semantic web technology, named International Conference. graph, to build the space-time evolution model, and set it up as a visual client Weiyu Chen used to join ICM software of Xiangshan culture knowledge (Mathematical Contest in Modelling) graph. Additionally, using the knowledge and China Undergraduate Mathematical graph and the space-time evolution Contest in Modelling, and recieved model in the field of culture, is not only an Honourable Mention and National an innovative attempt in the field of second prize in those contests. culture and information technology, but also a brand new opportunity to showcase Xiangshan culture.

32 Speaker profiles

Yongduan Gao The diversified employment of Assistant Professor (Human graduates in China Resource Management), School 15:30 of Management, Beijing Normal University, Zhuhai On the Chinese mainland, the post-90s Key expertise: Competency model, generation has become the main body personality tests, organisational of job-seekers in the labor market since behavior, non-standard employment, and 2009. Today, almost all graduates belong cross-cultural management. to this generation, and they are the most Yongduan Gao taught human resource likely group to become job-seekers. They management, introduction to psychology have been brought up under the reform and human resource assessments for and open policy as well as the one child undergraduate students. She translated policy. Therefore, they have significantly the book Essentials of Organizational different personalities and vocational Behavior and some chapters of Human values and thus would make different Resource Management: A Managerial choices facing career opportunities. Tool for Competitive Advantage. She Meanwhile, in the labour market, has accumulated rich experience in many enterprises intend to control personality tests, competency model human resource cost because of severe and human resource selection. She industrial competition and globalisation; visited Saint Mary’s University in governments encourage enterprises Halifax in 2015 and thus has become to provide more part-time work and interested in teachers’ development and more employees prefer flexible work to female managers’ career development. balance work-family life and develop Nowadays she focuses on non- personal interests. Due to such changes, standard employment. more and more companies have begun to use non-standard employment, including dispatched employment, fixed-contract work, part-time work, temporary employment, pay-by-hour work and outsourced work, which has greatly diversified the form of employment. This study aims to investigate and analyse the employment situation of the post-90s graduates facing diversified employment through interviews and questionnaires.

33 Speaker profiles

Fan Jia (UIC) in 2014. He is also a member of Founder and CEO of Zhuhai Bee Peking University “entrepreneurial training camp” program. He is also a member of Technology Co.ltd “2014 global dreamer” of Alibaba Group, Fan Jia is the founder and CEO of which selected 30 young people from all Zhuhai, the founder and CEO of Zhuhai over the world. Bee Technology Co., Ltd, and the chairman of Zhuhai Perfect Impression In 2014, Fan was voted one of the UIC’s Catering Management Co. Ltd. People of the Year. In 2016, Fan was honored as one of “Top 10 Figures of Fan graduated from Beijing Normal Macau and Zhuhai 2016”. University - Hong Kong Baptist University United International College

34 How to find us

Beijing Normal University Zhuhai Campus HOW TO 18 Jinfeng Rd, Xiangzhou Qu, Zhuhai Shi, Guangdong Sheng, FIND US China, 519085 bnuz.edu.cn +86 756 612 6393

35 ENQUIRIES

Mr. Yang Haisheng School of Mangement, Beijing Normal University Zhuhai No 18 Jinfeng Road, Tangjiawan, Zhuhai City 519087 GUANGDONG, CHINA Telephone +86 756 6126027 Mobile +86 152 20500317 Email quchang @bnuz.edu.cn

Finn Morgan Projects and Business Support Manager – Global Engagement Bournemouth University Telephone +44 (0)1202 966672 Mobile +44 (0)7701 294076 Email [email protected]

Beijing Normal University Zhuhai Campus 18 Jinfeng Rd, Xiangzhou Qu, Zhuhai Shi, Guangdong Province, China, 519085 bnuz.edu.cn +86 756 612 6393 www.bournemouth.ac.uk/global-fol

8165-03/17 China

Global Festival of Learning-China 2017 Guangzhou 16 May 2017

www.bournemouth.ac.uk/global-fol CONTENT

Welcome 3 Featured events 4 Event programme 7 How to find us 10

Key These icons show the type of event Activity type Audience type

Interactive workshop General audience

Lecture/talk Academics and students

Exhibition Businesses/industry/NGOs

Cultural performance

Photography & filming Photographs and video footage will be taken at the GFOL for use in promotional material. If you do not want to be featured, please let us know at the registration desk. 2 WELCOME

We are delighted to welcome you to our Global Festival of Learning China 2017. Our Global Festival of Learning builds on our popular UK-based Festival which is now in its fifth year running. The Festival of Learning is a celebration of nurture creativity and innovation. We know that learning and has showcased BU’s research the success of this Festival is made possible by and expertise to a wide and varied audience the many people who have worked so hard in over the last five years. In recognition of our planning and organising such a rich and varied home-grown Festival’s growing popularity and schedule of interactive sessions and activities. reputation, and following a highly successful A huge thank you therefore to the staff and pilot in 2016, we are now taking the Festival students who have travelled to China as part of of Learning global again this year. This year’s the festival as well as those from our partners China Festival of Learning has been designed to here in China and who have got us to this point. showcase and disseminate the expertise of both We wish you all a very enjoyable and productive our institutions and in doing so, we hope it will Festival and a memorable stay in China. inspire learning, encourage new thinking, and Professor John Vinney, Vice-Chancellor, Bournemouth University

The Global Festival of Learning is our way of celebrating learning and knowledge and what better way to start this event than to be here with colleagues in China. Although this is only the second Global Festival of Learning it is already attracting much attention and this year we focus on some of the more pressing issues that are being faced in the UK and China. Together with our partner institutions in China, The Global Festival of Learning is more than we have arranged a fantastic programme just an event – it is how BU works closely of keynotes, plenary sessions and cultural with our valued partners to co-create impact activities, covering topics ranging from with communities and regions across the leadership and management, and technology globe. We are confident that you will meet and innovation in learning too. We look like-minded people, create new ideas, share forward to engaging and sharing thoughts with common professional ground, inspire others and colleagues and people during the Festival and celebrate the joy of learning so that the Festival experiencing the fantastic programme of social is both stimulating and rewarding. and cultural activities arranged for us by our Professor John Fletcher, wonderful hosts here in China. Pro Vice-Chancellor Dr Sonal Minocha, Pro Vice-Chancellor (Research and Innovation) (Global Engagement) 3 BOURNEMOUTH UNIVERSITY MASTERCLASS Developing women leaders – A global perspective Dr Parisa Gilani, Lecturer – Human Resources and Organisational Behaviour, Faculty of Management, Bournemouth University

14:00

This session will: • Explore the perceived gender issues of students in China • Present some of our initial research findings from interviews with our UK Developing Women Leaders students. Bournemouth University (BU) launched a Developing Women Leaders pilot Programme (DWL) aimed at final year business and management students. The goal of the DWL is to offer participants an opportunity to reflect on some of the gendered discrimination that occurs FEATURED within the workplace. As such, the aim is to raise awareness of some of these issues EVENTS before women enter organisational life and benefit from learning and experience of external speakers. This programme also forms the basis of a qualitative research project, which aims to evaluate impact and investigate some of the issues / challenges that these groups of students are concerned about.

4 Featured events 5 digitally, and we do business digitally. do business digitally. and we digitally, Dr Bolat and her research supervision numerous conducted students have studies around digital business and as Digital Me @BU featured consumption studies at https://digitalmebu.wordpress. will communicate This talk . com/ a student-academic the results of that project research collaborative fitness and health the role of examines healthy in the promotion of technology and in driving behavioural lifestyles such technology. changes among users of 14:00

we communicate digitally, we socialise socialise we digitally, communicate we We are all digital: we study digitally, digitally, study are all digital: we We is embedded in every aspect of our lives. our lives. of aspect is embedded in every week on social media. Digital technology Digital technology on social media. week On average people spend 22 hours per spend 22 hours per people On average Management), Bournemouth University University Bournemouth Management), (Department of Marketing, Faculty of of Faculty (Department Marketing, of Marketing, Global Engagement Lead Global Engagement Lead Marketing, Dr Elvira Bolat, Senior Academic in in Academic Senior Dr Elvira Bolat, Digital me Digital me FoodSmart: Think smart, eat smarter home, meals eaten out tend to contain Professor Heather Hartwell, Foodservice more calories, total fat and saturated fat and Applied Nutrition Research Group, and it is here where the consumer has very Bournemouth University little knowledge of the nutrient profile of the dish they are eating. The workshop 14:00 will introduce the EU funded FoodSmart project and allow participants to test the Professor Hartwell will present an next generation of prototype by using the innovative project that will transform Android system application. health. Compared to meals prepared at

6 Thursday 18 May 2017

TUESDAY 16 MAY SYS Kaifeng Hotel, Guangzhou, P.R.China

Event programme Theme: UK-China global talent forum: Shaping global talent in the 21st century

12:00 Coffee and welcome Exhibition showcasing Global BU Projects; BU programme interviews 12:30- Lunch for BU staff and students 13:30 14:00 Meeting the expert: BU Masterclass: Developing Women Leaders Dr Parisa Gilani, Lecturer in Human Resources & Organisational Behaviour FoodSmart Professor Heather Hartwell Digital Marketing Dr Elvira Bolat, Senior Academic in Marketing

7 UK-China global talent forum: talent forum: global UK-China the for graduates future-ready develop to How global workforce (Global Vice-Chancellor Pro Minocha, Dr Sonal University Bournemouth Engagement), Break and networking engagement dinner Employer Refreshments 17:30 17:30 18:30 15:45 15:45 15:30 15:30

Speaker profiles 8 Speaker profiles

UK-China global talent forum: of how to create and develop future How to develop future-ready global talent, and how to equip graduates graduates for the global workforce with global employability skills that will enable them to have global careers in a Dr Sonal Minocha, Pro Vice- globalised working environment. Chancellor (Global Engagement), Bournemouth University Panellists will include officials from the British Council in China, academics and 15:45-17:30 student employability support managers from Bournemouth University and Chinese This plenary session will bring together Higher Education institutions, practitioners academics, professionals and employers and employers from both the UK and from both UK and China to explore the China, and a top global recruitment challenges facing UK and China employers agency, as well as students from the UK.

9 Sun Yat-sen Kaifeng Hotel HOW TO China, Guangdong Sheng, Guangzhou Shi, Haizhu Qu, FIND US Binjiang Lu, Binjiang E Rd 510300

10 How to find us

11 ENQUIRIES

Finn Morgan Projects and Business Support Manager, Global Engagement, Bournemouth University Telephone +44 (0)1202 966672 Mobile +44 (0)7701 294076 Email [email protected]

Lydia Chen International Student Recruitment Manager, International Marketing and Student Recruitment, Bournemouth University Telephone +44 (0)1202 961605 Email [email protected]

Sun Yat-sen Kaifeng Hotel China, Guangdong Sheng, Guangzhou Shi, Haizhu Qu, Binjiang Lu, Binjiang E Rd 510300 www.bournemouth.ac.uk/global-fol

8165-03/17 China

Global Festival of Learning-China 2017 Capital University of Physical Education and Sports and Bournemouth University 18 May 2017 www.bournemouth.ac.uk/global-fol CONTENT

Welcome 3 Featured events 4 Event programme 5 Speaker profiles 8 How to find us 11

Key These icons show the type of event Activity type Audience type

Interactive workshop General audience

Lecture/talk Academics and students

Exhibition Businesses/industry/NGOs

Cultural performance

Photography & filming Photographs and video footage will be taken at the GFOL for use in promotional material. If you do not want to be featured, please let us know at the registration desk. 2 WELCOME

We are delighted to welcome you to our Global Festival of Learning China 2017. Our Global Festival of Learning builds on our popular UK-based Festival which is now in its fifth year running. The Festival of Learning is a celebration of it will inspire learning, encourage new thinking, learning and has showcased BU’s research and nurture creativity and innovation. We and expertise to a wide and varied audience know that the success of this Festival is made over the last five years. In recognition of our possible by the many people who have worked home-grown Festival’s growing popularity and so hard in planning and organising such a rich reputation, and following a highly successful and varied schedule of interactive sessions and pilot in 2016, we are now taking the Festival activities. A huge thank you therefore to the of Learning global again this year. This year’s staff and students from both our institutions China Festival of Learning has been designed who have got us to this point. We wish you all to showcase and disseminate the expertise of a very enjoyable and productive Festival and a both our institutions and in doing so, we hope memorable experience. Professor John Vinney, Vice-Chancellor, Bournemouth University Professor Zhong Bingshu, President, Capital University of Physical Education and Sport (CUPES)

The Global Festival of Learning is our way of celebrating learning and knowledge and what better way to start this event than to be here with colleagues in China? Although this is only the second Global Festival of Learning it is already attracting much attention and this year we focus on some of the more pressing issues that are being faced in the UK and China. Together with Capital University of Physical The Global Festival of Learning is more than Education and Sport (CUPES) we have arranged just an event – it is how BU works closely a fantastic programme of keynotes, plenary with our valued partners to co-create impact sessions and cultural activities, covering with communities and regions across the topics on sports management, innovation globe. We are confident that you will meet and talent development in sports industry, like-minded people, create new ideas, share coaching & leadership development for sports common professional ground, inspire others and professionals. We look forward to engaging celebrate the joy of learning so that the Festival and sharing thoughts with colleagues and is both stimulating and rewarding. people during the Festival and experiencing Professor John Fletcher, the fantastic programme of social and Pro Vice-Chancellor cultural activities arranged for us by our (Research and Innovation) wonderful hosts, CUPES. Dr Sonal Minocha, Pro Vice-Chancellor (Global Engagement) 3 FEATURED EVENTS

18 MAY 2017 Interactive sport activities: A vehicle for physical development & social mobility

11:00- 13:30

Take part in a series of innovative, practical activities that use sport and technology to engage new audiences in physical activity. Learn how activities are used to engage wider populations in the promotion of health and wellbeing in a secure, coach-led, games-driven environment where activities act as a tool for physical development, increased social mobility and greater community engagement.

4 Thursday 18 May 2017 5

Beijing CUPES THURSDAY THURSDAY 18 MAY

Coffee and registration and registration Coffee Global Exhibition and Posters Go BU and Opening Ceremony Welcome of University Capital of President Zhong Bingshu, Prof Physical Education and Sports (Global Vice-Chancellor Pro Dr Sonal Minocha, Bournemouth University Engagement), Keynote future sportsChina Developing in talent of University Capital Zhong Bingshu President, Prof Physical Education and Sports

collaboration in the sports industry in the sportscollaboration industry Theme: Sports management, innovation and UK-China and UK-China innovation Theme: Sports management, Event programme Event

09:00 09:15 08:30

Dr Yanqing Xue, President, President, Xue, Dr Yanqing Sports Federation Asian University Q&A Refreshments Keynote in the UK sporting excellence Achieving Gold Paralympic – MBE Susannah Rodgers, medallist swimmer Keynote in women the barriers to removing for Strategies China The case of sport: of the Office the Research of Director Jinxia Dong, Prof Beijing University Department Education, Physical of Q&A physical for vehicle A sportInteractive activities: & social mobility development BU Manager, Partnerships Business and Squires, Barry Strength and Conditioning Stuart Martin, BU Manager, Services Lunch Keynote Opportunities sports collaboration: UK-China and challenges 10:15 10:30 10:45 11:15 11:45 11:00 12:30 09:45

Thursday 18 May 2017 6 Thursday 18 May 2017

13:30 Plenary session: Strategic collaboration between the UK and China football industries: Creating and developing future football talent in China Invited speakers / professionals and coaches from football industries from both UK and China as well as academics from BU and CUPES. 15:00 Campus tour and fringe events

15:30 Experiencing Chinese Kung Fu

15:50 Break

16:10 BU-CUPES football friendship match

17:10 Break

18:30 Gala dinner

7 Speaker profiles

KEYNOTE SPEAKER PROFILES

Professor Zhong Bingshu President , Capital University of Physical Education and Sports (CUPES) Prof Zhong Bingshu is the President of Capital University of Physical Education and Sports (CUPES) since 2011. Before joining CUPES he was the Vice-President of Beijing Sport University from 2001-2011. He is an internationally well-known scholar and professional coaching expert in sports management, coaching science and development. He has also held many senior executive roles in international sports associations and committees including the Director of the IAAF Regional Development Centre in Beijing, Vice President of International Council for Coaching Excellence, Vice Chairman of the Chinese Volleyball Association (2009), Vice Chairman of the Federation of University Sports China (2004), Chairman of the Sports Coaching Commission (2010). He was also the volleyball team coach in the Angeles College Madrid in 1991-1991 and the head coach of the men’s volleyball team of BSU from 1985-1988.

Dr Yanqing Xue President, Asian University Sports Federation Dr Xue is currently President, Asian University Sports Federation; Vice President of Federation of University Sports of China; Vice President, Federation of School sports of China. Dr Xue has worked as a senior government officials in the Chinese government including Ministry of Education, Chinese Consulate General in Sydney Australia and State Education Commission and Chinese Consulate General in Manchester, UK. Dr Xue has rich experiences in international education, collaboration and exchange. He received his Doctorate degree in Education from the University of South Africa.

8 Speaker profiles

Dr Sonal Minocha Pro Vice-Chancellor (Global Engagement), Bournemouth University Sonal has over ten years of senior management experience across the public and private sectors in global HE. Sonal started her career as a business graduate before moving into a teaching career which started at the University of Northumbria, UK. Since then, Sonal has worked in both public and private sectors of Higher Education globally. In recent years, she held the position of Executive Dean at the University of Bedfordshire Business School before joining Bournemouth University in the summer of 2014. Her appointment as Pro Vice-Chancellor (Global Engagement) brought with it a re- energised institutional approach towards internationalisation and the creation of a long- term vision for a global BU that is anchored to, and complimentary of, the university’s wider strategic vision. Amongst the key areas of work that Sonal has led at BU has included the fusing of employability with internationalisation through the pioneering Global Talent Programme. Her main academic interests lie in exploring global higher education, graduate employability, management education and practice, strategic creativity and organisational learning.

Susannah Rodgers, MBE Paralympic Gold medallist swimmer Susie has competed in two Paralympic Games at London 2012 and Rio 2016. She also works professionally as a Non-Executive Director on two Boards, chairing two Sub- Committees. She is Patron of London Disability Swimming Club, Disability Sports Coach and King Edward VI High School for Girls assisted places scheme. She was selected to compete for Great Britain at the 2012 Summer Paralympics in London, United Kingdom, as part of a 44-swimmer squad and won bronze medals in the 100 metres freestyle and the relay. Susie completed a hat trick of bronze medals by finishing third in the 400 metres freestyle, setting new European records in both the heats and the final, to win Great Britain’s one hundredth medal of the Games.

Dr Jinxia Dong Professor of Peking University, Director of the Peking University Research Centre for Gender, Sports and Society Dr Dong received her Bachelor’s and Master’s degrees from Beijing Sports University in the 1980s and her PhD from the University of Strathclyde (UK) in 2001. She has authored hundreds of articles both in Chinese and English on sport, the Olympics, culture and gender. Her award-winning book Women, Sport and Society in the New China received international accolade. She was invited as visiting scholar at Yale, and selected as an advisor for ICSSPE and IWG Editorial Board, Member of the extended Executive Board of ISSA. She is the youngest scholar ever to receive the International Max & Reet Howell Award of North American Society of Sports History in 2007.

9 10 How to find us

Capital University of Physical Education and Sports No.11 Beisanhuan West Road, HOW TO Haidian District, Beijing, P.R. China Post code: 100191 FIND US Tel: 82099102 Email: [email protected] Website: http://sie.cupes.edu.cn

11 ENQUIRIES

Ma Ying Deputy Director Foreign Affairs Office Capital University of Physical Education and Sports No.11 Beisanhuan West Road, Haidian District, Beijing, P.R. China Post code: 100191 China Office: +86 10 82099120 Email [email protected]

Finn Morgan Projects and Business Support Manager – Global Engagement Bournemouth University Telephone +44 (0)1202 966672 Mobile +44 (0)7701 294076 Email [email protected]

www.bournemouth.ac.uk/global-fol

8165-03/17 China

2017 RCTI and CIH Innovation Forum: Embracing innovation in China Research Centre for Technological Innovation, Tsinghua University and China Innovation Hub, Bournemouth University 19 May 2017 www.bournemouth.ac.uk/global-fol CONTENT

Welcome 3 Featured events 5 Event programme 6 Speaker profiles 10 How to find us 18

Key These icons show the type of event Activity type Audience type

Interactive workshop General audience

Lecture/talk Academics and students

Exhibition Businesses/industry/NGOs

Cultural performance

Photography and filming Photographs and video footage will be taken at the GFOL for use in promotional material. If you do not want to be featured, please let us know at the registration desk. 2 WELCOME

We are delighted to welcome you to our annual China Innovation Forum which is jointly organized by the Research Centre for Technological Innovation, Tsinghua University and China Innovation Hub, Bournemouth University. The China Innovation Forum will bring Together with the Research Centre for academics, researchers and practitioners from Technological Innovation, Tsinghua University, both China and UK to share knowledge and we have arranged a programme of keynotes, expertise in areas of technology management plenary sessions and interactive roundtable and innovation and address innovation discussions covering topics ranging from the challenges facing both West and East in the explanation of China’s economic growth and 21st century. The China Innovation Forum underpinning innovation model at national is an integral part of the Global Festival of level, to the policy and enterprise level in Learning China programme in 2017, which is terms of creating sustainable competitiveness a celebration of learning and showcases BU’s for Chinese firms via technological and social world leading research and global innovation innovation. We look forward to engaging and expertise and disseminate knowledge and sharing thoughts with colleagues and people learning through global engagement with our during the China Innovation Forum hosted key partners in China by RCTI at Tsinghua University.

Dr Sonal Minocha, Pro Vice-Chancellor (Global Engagement)

Professor John Fletcher, Pro Vice-Chancellor (Research and Innovation)

3 Event venues

Research Centre for Technological Innovation, Tsinghua University The RCTI was founded in March 2000. think tank which has influential academic Developed out of the major subjects of papers in internationally authoritative Management of Technological Economics, academic journals. The centre will develop Tsinghua University, and headed by long-term institutional cooperation with Professor Emeritus Jiaji Fu. One of the international research institutions for forerunners in conducting research on world-class scientific collaborations, technological innovation – RCTI is a major in order to produce ground-breaking key research program sponsored by the research outcomes that are influential at National Natural Science Foundation of both national and global levels. The RCTI China. The RCTI has also taken on many aims to assist in critical governmental other research projects sponsored by decision making processes and share our the Central Government, provincial and research results as a form of support, and ministerial governments, enterprises, and also to provide guidance to corporations in other organizations. their practice of innovation management to help generate both social and The vision of the RCTI is to further economic benefits. enhance academic research standards whilst retaining its current innovative institutional system in order to become a first-rate, global research institution and

China Innovation Hub, Bournemouth University The China Innovation Hub (CIH), is innovative regions; innovation and one of the Global Hubs of Practice at entrepreneurship; creative production Bournemouth University. The CIH brings and computer animation; international together expertise across BU with our disaster management; and cyber counterparts in China to engage in global innovation and technology innovation and innovation and create global impact and manufacturing 4.0. is committed to contribute to China’s The CIH adopts a transdisciplinary ambition to be a world leading innovation approach that brings together expertise economy by 2020. across departments, faculties and research Our mission is to address the dynamic centres across BU in the fields of business global challenges and opportunities that management, media & communication, industries and regions in China face in science & technology and health & social achieving sustainable growth through science. We will deliver global impact world-class research. This research through co-creation and co-production covers areas of understanding which of high-quality research and building a include: China’s Rise through the model highly networked and impactful local of China’s (he) Innovation; the Triple presence in China with our key partners Helix model of university-government- and stakeholders. industry collaboration and creating

4 Featured events

FEATURED EVENTS

Tsinghua x-lab visit Officially launched in April 2013, the x-lab operates under the auspices of the 16:00 School of Economics and Management and links 14 schools and departments Tsinghua’s x-lab is a university-based across Tsinghua University, including education platform designed to foster Mechanical Engineering, Natural Sciences, student creativity, innovation and Information Science and Technology, entrepreneurship. It brings together Arts and Design, Medicine, Aerospace, Tsinghua students, faculty, alumni, Environment, Architecture, Materials experienced entrepreneurs, investors and Science and Engineering, Public Policy experts from across society. and Management, Journalism and Communication, Law, and Engineering ‘X’ in the platform’s name refers to the Physics. The Tsinghua Entrepreneur & mission of pursuing the unknown at Executive Club (TEEC) and Tsinghua the intersection of multiple academic Science Park (TusPark) are strategic disciplines and needs. ‘ Lab ‘ emphasizes founding partners. the experiential, collaborative and action- based process that is core to the x-Lab’s approach to learning. These form the basis of the three unique value propositions that the x-lab offers: linkages among multiple disciplines within Tsinghua, integration of resources within and outside the university, and new learning methods to develop individual and team capabilities to generate business model innovations and support social activism.

5 Friday 19 May 2017

FRIDAY 19 MAY Beijing, Tsinghua University

Event programme

08:30 Coffee and registration BU posters and exhibition 09:00 Welcome Professor Chen Jin, Director of Research Centre for Technology and Innovation, Tsinghua University Dr Lucy Lu, Principal Investigator for the China Innovation Hub and Associate Dean (Global Engagement), Faculty of Management, Bournemouth University 09:10 Keynote: China’s innovation legacy and rise Professor Genhong Kong, Executive President, Outlook China, Hong Kong 09:40 Guest speaker: Professor Li Pengde, Deputy Director, National Administration of Surveying, Mapping and Geoinformation.

6 Friday 19 May 2017

10:00 Keynote: BU’s Hubs of Practice: Driving global thinking through innovation Dr Sonal Minocha, Pro Vice-Chancellor (Global Engagement), Bournemouth University Dr Lucy Lu, Principle Investigator for the China Innovation Hub, Bournemouth University 10:30 Refreshments Group Photo 10:45 Keynote: Global innovation trends and UK- China collaboration Professor Chen Jin, Director of Research Centre for Technology and Innovation, Tsinghua University 11:15 Keynote: China’s embracing innovation leads to the future Professor Richard Li-Hua, Visiting Professor, Bournemouth University

11:30 Plenary session: The rise of China: Building Chinese management theories and creating innovation-based competitiveness for Chinese firms Chair: Dr Lucy Lu; Professor Jin Chen 12:30 Lunch BU CIH Innovation Research Showcase 13:30 Entrepreneurship and resilience: Disaster management in cyber space Professor Lee Miles, Acting Deputy Dean Research and Professional Practice; Co-Investigator China Innovation Hub, Bournemouth University

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Dr Carol Clark, Faculty of Health and Social Science, Science, Health and Social of Faculty Clark, Dr Carol Bournemouth University University Bournemouth Yu, Hongnian Professor influencing factors key Mobile health management and Northumbria University Zhibin Lin, Dr Bournemouth University Lu, Dr Lucy China: in manufacturing Transforming 4.0 and robotics Industry University Bournemouth Yu, Hongnian Professor in sportswomen Inspirational Keynote: Gold Paralympic MBE, Susannah Rodgers medallist swimmer Disruption in the digital age: Rethinking big data big data digital age: Rethinking Disruption in the Media and of Faculty Yang, Xiaosong Dr Bournemouth University Communication, Media and Communication, of Faculty Xiao, Zhidong Dr Bournemouth University health in the digital age: Transforming in orthopaedics treatment Virtual reality Orthopaedic of Director Deputy Wainwright, Tom Dr Health and Social of Faculty Institute, Research University Bournemouth Science, and self-management health problems Technology Who are the future entrepreneurs? entrepreneurs? future are the Who Enterprise for Center Director, Jiasu Lei, Professor Research, Security Economic and National Growth University Tsinghua Engagement) Dean (Global Associate Lu, Dr Lucy University Bournemouth 15:00 15:15 14:15 14:15 14:00 14:00 13:45 13:45

Friday 19 May 2017 8 Friday 19 May 2017

15:35 Closing remarks Dr Lucy Lu, Associate Dean (Global Engagement), Faculty of Management, Bournemouth University Professor Chen Jin, Director of Research Centre for Technology and Innovation, Tsinghua University 15:45 Refreshments and networking 16:00 Tsinghua x-lab visit

Keynote: China’s embracing Chair: Dr Lucy Lu; Professor Jin Chen innovation leads to the future Invited Panellists: Professor Richard Li-Hua, Visiting Professor Richard Li-Hua, Visiting Professor, Bournemouth University Professor, Bournemouth University

11:15 Professor Fang Zhulan, Director of Innovation Institute, Shenzhen, Plenary Session: The rise of China: Renmin University Building Chinese management Professor Gao Yan, Guanghua theories and creating innovation-based Management School, Beijing University competitiveness for Chinese firms Professor Xudong, Gao, Vice-Dean • What’s behind The rise of China of Tsinghua Schwarzman College, • What is the theoretical underpinning of Tsinghua University Chinese management Professor Lee Miles, Acting Deputy Dean • What are the core competencies Research and Professional Practice; of Chinese firms Co-Investigator China Innovation Hub, • How do Chinese firms brand Bournemouth University themselves globally?

9 Speaker profiles

Dr Sonal Minocha Pro Vice-Chancellor (Global Engagement), Bournemouth University Sonal has over ten years of senior management experience across the public and private sectors in global HE. Sonal started her career as a business graduate before moving into a teaching career which started at the University of Northumbria, UK. Since then, Sonal has worked in both public and private sectors of Higher Education globally. In recent years, she held the position of Executive Dean at the University of Bedfordshire Business School before joining Bournemouth University in the summer of 2014. Her appointment as Pro Vice-Chancellor (Global Engagement) brought with it a re- energised institutional approach towards internationalisation and the creation of a long-term vision for a Global BU that is anchored to, and complimentary of, the University’s wider strategic vision. The fusion of employability with internationalisation through the pioneering Global Talent Programme is one of the key areas of work that Sonal has led at BU. Her main academic interests lie in exploring global higher education, graduate employability, management education and practice, strategic creativity and organisational learning. SPEAKER PROFILES

10 Speaker profiles

Dr Li Pengde Professor Richard Li-hua Deputy Director General - National Distinguished Visiting Professor, Administration of Surveying, Mapping Bournemouth University and Geoinformation of China Key expertise: International development Dr Li Pengde is Co-Chair of the United and branding & marketing in global Nations Committee of Experts on Global higher education and international Geospatial Information Management business between West and East. (UN-GGIM). He is also the former Professor Li-hua is known for his research President and the current Secretary on China’s innovation and innovation General of the Regional Committee strategy where he conceptualized China’s of United Nations Global Geospatial innovation as “Embracing Innovation” Information Management for Asia and based upon the premises of his study the Pacific (UN-GGIM-AP). He holds a of the features and characteristics Master’s degree in Geographic Information of innovation in his monograph Systems for Cadastral Applications from Competitiveness of Chinese Firms: West the International Institute for Aerospace Meets East. He is also Distinguished Survey and Earth Sciences (ITC), the Visiting Professor of Bournemouth Netherlands, and a PhD in Geographic University, UK, Penn State, US and Sun Information Systems from Wuhan Yat-sen University, China. He was former Technical University of Surveying and President of SIAS International University, Mapping. Dr Li has worked at different China. He is also the Founder and technical and management positions in President of CAMOT. the provincial and national surveying, mapping and geoinformation agencies for more than 30 years. He is also the Co- Chair of the Programme Board, Group on Earth Observations (GEO).

Professor Genhong Kong Executive President, Outlook China, Hong Kong Professor Kong is a well-known leading expert in international politics, foreign political systems, as well as China’s foreign policies and strategy. Since 1995 onwards, he served as a senior official within the central government including CPC Central Committee Department of External Relations. He is also a visiting professor in Wuhan University.

11 Technological innovation, innovation, expertise: Technological Key of and growth entrepreneurship national on theory corporations, security. economic leader or the project been has Lei Professor research projects several of member a key Commerce of the Ministry sponsored by Assets Supervision State-owned China, of the of Administration Commission and and the Ministry China, of Council State He co-authored China. Education of of report innovation of the development education in the and entrepreneurship He about Chinese universities. chapter on the impact research has conducted and economic national science of high-tech of the development policies, entrepreneurship in China and evaluation Dr Jiasu security. national economic of teacher excellent Baogang’s won Leihas entrepreneurship for a national prize prize, prize a Beijing municipality teaching, teaching, entrepreneurship excellent for of from the Ministry prize second University’s Tsinghua and Commerce, Award. Outstanding Teaching Professor Jiasu Lei Professor for Growth Enterprise Center Director, Security Economic and National University Tsinghua Research,

Prof Chen Jin is a professor in in is a professor Chen Jin Prof the Department Innovation, of Tsinghua in and Strategy Entrepreneurship and Economics School of University his Bachelor He received Management. in the control in chemical process Department Chemical Engineering of and in 1989; Zhejiang University from in the in Management Engineering Ph.D. Department Management also from of Chen Jin Dr. 1994. in Zhejiang University Management Sloan School of MIT to went he In 2000, visiting scholar. in 1998 as a as University Sussex SPRU of to went Chen Jin has been Dr. visiting fellow. a Allowance Government awarded Special and the China, of Council from the State and the Prize Teacher Youth Yingdong Huo award” teachers university “Young Third China. Education of of from the Ministry Fund Youth He awarded the Outstanding Foundation of National Science in 2002 by China’s for he was selected In 2009, China. Professor In 2014, Project. Talents National Chen Jin was honored as a distinguished and Chang Jiang scholars, of professor he is the first Chang Jiang scholar actually technological of China’s in the field Dr Chen management. innovation the Dean of Vice as the Executive worked the Chu Kechen School and Undergraduate Tsinghua joining before Honors College mainly His research and teaching SEM. technological on management of focuses of chief editor as the He serves innovation. Innovation Knowledge-based “Journal of Evolutionary of “Review and in China” Innovation” of and Economics Economics journals. international top and a number of Professor Chen Jin Professor for Centre Research of Director Tsinghua Innovation, Technological University

Speaker profiles 12 Speaker profiles

Dr Lucy Lu Professor Lee Miles Associate Dean, Global Engagement, Co-Investigator, China Innovation Faculty of Management, Bournemouth Hub, Professor of Crisis & Disaster University Management, Disaster Management Key expertise: Inter-disciplinary Centre, Faculty of Management, research on innovation management Bournemouth University including triple helix model innovation, Professor Miles’ research examines the entrepreneurial education (EE) in role of political and policy entrepreneurs global higher education, innovation in shaping foreign policy management in management education from east and emergency responses to crises and and west perspectives. Recent research disasters. He is developing concepts of has been focused on health innovation ‘entrepreneurial resilience’ in international and innovation in creative and crisis and disaster management. He culture industries. has been awarded the prestigious title Lucy has more than 15 years’ experience of Jean Monnet Professor twice by the in global higher education management European Commission in recognition of and has been in a number of academic his expertise in the field of research and and leadership posts including Director teaching on the European Union and crisis of MBA Programmes, Director of China management. He is particularly associated Studies and current leadership role as with the application of fusion theory. He Associate Dean (Global Engagement) in is presently co-directing a post-doctoral the Faculty of Management, Bournemouth research project investigating the role University. Meanwhile Lucy leads the of regional crisis diplomacy and policy BU’s China Innovation Hub team which entrepreneurship during the Ukrainian consists of researchers and professors crisis, funded by Sweden’s prestigious across BU working on China related Visby Research Programme. innovation projects. Lucy has been General Conference Chair of China Association for Management of Technology (CAMOT) since 2008. Lucy is the founding editor of the Journal of Knowledge-based Innovation in China and is also the Associated Editor of International Journal of Innovation Studies She holds Visiting Professorship in Henan University, Beijing International Study Universities, and Tongji University in China.

13

MIT Technic Technic and MIT Wiedza I Zycie

China Innovation Hub) Hub) China Innovation

( Computer in Professor Associate Management, of Faculty Animation, University Bournemouth animation, expertise: Computer Key game synthesis, motion capture and big effects, special and development virtual reality, health, digital data mining, aided design. computer simulation, surgery Professor Associate an is currently Yang Dr Computer for at the National Centre He University. Bournemouth Animation, reviewed more than 60 peer has produced international publications that include and papers, conference journal articles, he has As PI and Co-I, chapters. book research grants from many secured Academy, British European Commission, & Innovation Department Business, for Higher Education Innovation Skills (UK), Bournemouth Royal AHSN, Wessex Fund, etc. China Scholar Council, Hospital, on muscle modelling and His work interest a lot of has attracted deformation New reported by widely and has been Scientist, He has strong research etc. Review with partnerscollaboration from China, etc. Turkey, France, South Korea, USA, Dr Xiaosong Yang Dr Xiaosong Co-Investigator

Speaker profiles 14 Speaker profiles

Dr Zhidong Xiao Professor Yan Gao Senior Lecturer in Computer Animation, Guanghua School of Management, Co-Investigator (China Innovation Hub), Peking University Bournemouth University Yan Gao is Professor of Management Key expertise: Motion capture, motion Practice and Deputy Director at the Center synthesis, human-like character animation, for Innovation and Entrepreneurship at physics-based simulation and visual effects, Peking University’s Guanghua School of biomechanics and robotics. Dr Xiao is Management. Professor Gao earned his currently a Senior Lecturer, Programme PhD degree in Finance from Northwestern Leader of BA (Hons) Computer Visualisation University Kellogg School of Management. & Animation, and Global Engagement Previously, Professor Gao had held faculty, Lead at the National Centre for Computer visiting, and lecturer and positions at Animation, in the Faculty of Media & China Europe International Business Communication at Bournemouth University. School (CEIBS), California State University, He has strong link with industries. Baruch College (City University of New Working as principal investigator, he had York), and Northwestern University. He successfully secured and completed many worked as financial analyst in Merrill commercial projects for companies from Lynch Co. and Cathay Financial LLC in China and SME in the UK and Europe. New York. His current industry affiliations Working as co-investigator, he has helped include co-founder and director of the team to secure and complete various MakeSense Inc., director of listed company Research Council-funded projects. Xingyuan Environmental Technology, and co-founder of Alliance Business Professor Hongnian Yu Consulting. He is a CFA charter holder Faculty of Science & Technology, and former vice president of The Chinese Finance Association (TCFA) in New York. Bournemouth University Hongnian is Professor in Computing at Bournemouth University. He has successfully supervised 16 PhD and 16 MRes theses, has trained 11 post-doctoral research fellows, and published over 200 research papers. He has held research grants worth over eight million pounds. He was awarded the F.C. William Premium by the IEE Council. He has won the Gold Medal on The World Exhibition on Inventions, Research and New Technologies, INNOVA 2009, and International Exhibition of Inventions, Geneva, Switzerland, 2010; China Association of Inventors award; the 43rd International Exhibition of inventions, Geneva, 2015. He is serving on three editorial boards and has served on numerous international conference organization committees. He is a member of the EPSRC Peer Review College.

15

enmin University enmin University

Prof Zhulan Fang Prof Economics, School of R is a leading researcher Zhulan Fang Prof China human capital in China in areas of institutional construction, system and tacit knowledge theory innovation visiting She is also a management. and University scholar at Sussex University. Stanford Carol is Head of the Department is Head of Carol of Health and is & Public Human Science has previous Carol Professor. Associate an in healthcare provision of experience Nigeria and the Kingdom, the United and government Middle East in private, has She health care. sector voluntary with adults and worked specialised of critical and children in the fields and musculoskeletal neurology care, an MSc completed Carol physiotherapy. in Physiotherapy practice Advanced in joined London, College 2004 at University in as a lecturer Bournemouth University This a PhD in 2012. 2005 and completed presentations publications and has led to in the field and internationally nationally pain and syndrome, joint hypermobility of disorder/ coordination developmental research interests Carol’s dyspraxia. physical include pain management, health public digital health, inactivity, She is education. and interprofessional PhD students supervising five currently collaborative of variety in a and involved technology using health research projects institutions and UK with a number of internationally. Dr Carol Clark Dr Carol of Head Professor, Associate Department & Science Human of Health of Faculty Health, Public Bournemouth Sciences, & Social University

Speaker profiles 16 Speaker profiles

Tom Wainwright Susannah Rodgers Associate Professor in Orthopaedics Susannah Rodgers MBE is a Paralympic and Deputy Head of Orthopaedic swimmer who has won a total of 30 Research Institute, international medals during her six year Bournemouth University career. She won three bronze medals at the London 2012 Paralympic Games Tom Wainwright is a physiotherapist, and Gold and two bronze at the Rio clinical academic and quality improvement 2016 Paralympic Games. Susie serves as specialist. He has a broad range of Non-Executive Director on the Board of orthopaedic and musculoskeletal related the BAC and chairs the Athlete Advisory research interests, and is internationally Group. In addition to this, she is a trustee recognised for his work on Enhanced of the London legacy charity, Spirit of Recovery after Surgery (ERAS) protocols 2012, sitting on the Audit & Risk and within orthopaedics. Tom is passionate Performance & Impact panels. She chairs about improving the quality of healthcare a sub-committee which focuses on grant systems and works to help other work in volunteering, arts and sport for healthcare providers improve the quality people with disabilities. Susie works of their services. Tom has over 12 years’ full-time as a project manager at the experience of medical device research and British Council and is actively involved in innovation. The Institute of Consulting raising the awareness of women, sport and named him as the 2010 Young Consultant inclusive agendas. of the Year for his work on a portfolio of quality improvement projects.

17 Tsinghua University HOW TO 30 Shuangqing Rd, Haidian FIND US Qu, Beijing Shi, China, 100084

18 How to find us

19 ENQUIRIES

Jing Wang Research Centre for Technological Innovation Telephone +86 151 10100668 Email [email protected]

Finn Morgan Projects and Business Support Manager – Global Engagement Bournemouth University Telephone +44 (0)1202 966672 Mobile +44 (0)7701 294076 Email [email protected]

Tsinghua University Address: 30 Shuangqing Rd, Haidian Qu, Beijing Shi, China, 100084 www.bournemouth.ac.uk/global-fol

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