Curriculum Vitae

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Curriculum Vitae Li Yang Department of Geography College of Arts and Sciences Western Michigan University 1903 W. Michigan Avenue Kalamazoo, MI 49008-5424 Tel: 269-387-3414 Fax: 269-387-3442 Email: [email protected] AREAS OF SPECIALIZATION tourism planning, marketing, cultural tourism, ethnic/indigenous tourism, tourism analysis and forecasting, quantitative research methods, and applied statistics EDUCATION PhD in Planning, School of Planning 2007 University of Waterloo, Waterloo, Ontario, Canada Dissertation: “Planning for Ethnic Tourism: Case Studies from Xishuangbanna, Yunnan, China” Master of Science in Statistics, Department of Statistics 1997 Yunnan University, Kunming, Yunnan, China Thesis: “The Relative Efficiencies of LSE and Influence Analysis in Linear Models” Bachelor of Science in Statistics, Department of Statistics 1994 Yunnan University, Kunming, Yunnan, China Thesis: “Influence Analysis of Hotelling T2 Statistic” EMPLOYMENT HISTORY Assistant Professor – Department of Geography 2007 – Present Western Michigan University, Kalamazoo, Michigan, USA Teaching Assistant – School of Planning 2004 – 2007 University of Waterloo, Waterloo, Ontario, Canada Visiting Professor – Department of Recreation and Leisure Studies 2003 – 2004 University of Waterloo, Waterloo, Ontario, Canada Visiting Professor – Faculty of Physical Education and Recreation Studies 2003 University of Manitoba, Winnipeg, Manitoba, Canada Associate Professor – Department of Tourism Management 1997 – 2004 Yunnan University, Kunming, Yunnan, China 1 Lecturer – Department of Tourism Management 1996 –1997 Yunnan University, Kunming, Yunnan, China Teaching Assistant – Department of Statistics 1994 –1996 Yunnan University, Kunming, Yunnan, China AWARDS & SCHOLARSHIPS Award for International Education Faculty Development Fund, Western Michigan University, US$ 1000, 2009-2010 Faculty Research and Creative Activities Award, Western Michigan University, US$ 10,000, 2009-2010 Research Development Award, Western Michigan University, US$2500, 2008-2009 Award for Social Science Research on China’s Agricultural Human Resource Development, Institute of China’s Rural Labor Development, 2008 Ontario Graduate Scholarship, Ministry of Training, Colleges and Universities, CAD$15,000, 2006–2007 President's Graduate Scholarship, University of Waterloo, CAD$1000, 2006–2007 James and Nora Nelson Bursary in Environmental Planning, CAD $1500, 2006 John MacBain International Scholarship, University of Waterloo, CAD$4000, 2006 International Graduate Student Scholarship, University of Waterloo, CAD$5600, 2004- 2006 Yunnan Provincial Scholarship, Yunnan Provincial Department of Education, CAD$12,000, 2003-2004 Awards for Research Excellence, Yunnan University, RMB 8000, 2000–2003 Outstanding Graduate Student Scholarship, Yunnan University, RMB 3000, 1994–95; 1995–96;1996–97 Wudaguan Education Award, Wudaguan Education Award Committee, RMB 2000, 1994 First Award in Thesis Competition, RMB 2000, Yunnan University, 1994 Outstanding Undergraduate Student Scholarship, Yunnan University, RMB 4000, 1990-91; 1991-92; 1992-93,1993–94 GRANTS Project – Rural Tourism and Poverty Relief, sponsored by the Scherer Endowment Fund (Department of Geography, Western Michigan University), US$26,300, 2012-2014 Project – Ethnic Tourism and Quality of life, sponsored by the Scherer Endowment Fund (Department of Geography, Western Michigan University), US$20,700, 2010-2012 Instructional Development Grant, Western Michigan University, US$1975, 2009 Project – Ethnic Tourism and Cultural Representation, sponsored by the Scherer Endowment Fund (Department of Geography, Western Michigan University), US$25,100, 2008-2010 Start-up Grant, US$13,000, Western Michigan University, 2007-2008 Project – Planning for Ethnic Tourism Development: Case Studies from Xishuangbanna, Yunnan, China, sponsored by University of Waterloo, CAD$4000, 2006 Project – Development of Tourism Electronic Business in Yunnan Province, sponsored by Yunnan Educational Committee, RMB 6000, 2001–2002 Project – Investigation and Research of Tourism Statistics, sponsored by Yunnan Educational Committee, RMB 4000, 2000–2001 2 Project – Sampling Survey and Research of Domestic and International Tourists in Yunnan Province, sponsored by Yunnan Tourism Bureau, RMB 5000, 2000–2001 Project – Comprehensive Planning for Tourism Development of Yunnan Province sponsored by Yunnan Tourism Bureau, RMB 20,000, 1999–2000 Project – Marketing and Developing Border Tourism in Yunnan, sponsored by Yunnan Tourism Bureau, RMB 4000, 1998-1999 Project – Planning for Tourism Development in Heqing County, Yunnan, sponsored by the Government of Heqing County, Yunnan, RMB 3000, 1997–1998 PROFESSIONAL EXPERIENCE Assistant Professor – Department of Geography 2007 – Present Western Michigan University, Kalamazoo, Michigan, USA Lecture in graduate and undergraduate courses: GEOG 3100 Introduction to Tourism, GEOG 4180 Tourism Planning and Development, GEOG 3809 Monsoon Asia, GEOG 5670 Spatial Analysis, and CORP 3000 Planning History and Theory Serve on research and thesis advisory committees Serve on international panels of referees for academic journals Conduct research in ethnic/cultural tourism and tourism planning Generate publications in refereed academic journals Present research findings at international conferences Teaching Assistant – School of Planning 2004 – 2007 University of Waterloo, Waterloo, Ontario, Canada Assisted professors in courses: Field Ecology, Introduction to Environmental Research Methods, Advanced Environmental Research Methods, Economic Analyses for Regional Planning, and Planning Administration and Finance Co-developed Advanced Environmental Research Methods course by preparing readings and designing assignments Obtained university and external research funds and awards Generated publications in refereed academic journals Presented research findings at conferences and Faculty research meetings Completed doctoral research project – Planning for Ethnic Tourism: Case Studies from Xishuangbanna, Yunnan, China Provided research report and recommendations for more effective tourism planning and policy-making to the Chinese government Visiting Professor – Department of Recreation and Leisure Studies 2003 – 2004 University of Waterloo, Waterloo, Ontario, Canada Collaborative research on tourism analysis and forecasting Generated research papers on Family Structure, Relations and Leisure Advised graduate students with their research and statistical analysis Visiting Professor – Faculty of Physical Education and Recreation Studies 2003 University of Manitoba, Winnipeg, Manitoba, Canada Collaborative research on recreation and leisure studies Attended faculty meetings, professional meetings and gatherings 3 Associate Professor – Department of Tourism and Hospitality Management 1997 – 2004 Yunnan University, Kunming, Yunnan, China Lectured in graduate and undergraduate courses (up to 100 students): Research Methods, Quantitative Analytical Methods, Tourism & Hospitality Statistics, Tourism Planning, Tourism & Hospitality Marketing, Tourism & Hospitality Management, Econometrics, Linear Algebra, and Calculus Researched tourism statistics, tourism planning, marketing, and cultural tourism Obtained university and governmental research grants and awards Generated publications in refereed academic journals Presented research findings at conferences Served on research and thesis advisory committees Directed and coordinated state-sponsored tourism research projects Lecturer – Department of Tourism Management 1996 –1997 Yunnan University, Kunming, Yunnan, China Lectured in courses: Theory of Statistics and Applications, Tourism Statistics, and Application of Statistics in the Hospitality Industry Developed and designed new courses: Quantitative Analytical Methods and Tourism Statistics Teaching Assistant – Department of Statistics 1994 –1996 Yunnan University, Kunming, Yunnan, China Assisted professors in courses: Probability and Mathematical Statistics, and Theory of Statistics and Applications OTHER PROFESSIONAL SERVICES Editorial board member of International Journal of Tourism Anthropology (IJTA) 2010 – Present Guest editor for the special issue on Cultural Diversity, Tourism and Development in the International Journal of Tourism Anthropology 2010 – 2011 Scholarly Reviewer for Journals and Books 2007 – Present Annals of Tourism Research Environmental Management Tourism Management Tourism Geographies Current Issues in Tourism Journal of Heritage Tourism Journal of Tourism and Cultural Change Journal of China Tourism Research Journal of Current Chinese Affairs International Journal of Hospitality Management International Journal of Tourism Anthropology Journal of Regional Science Policy & Practice (RSPP) Journal of Tourism Challenges And Trends Geografiska Annaler B: Human Geography African Journal of Business Management 4 Journal of Tourism & Hospitality Tourist Studies Island Dynamics Board member of directors for recreation, tourism, & specialty group of the Association of American geographers. 2007 – Present SELECTED PUBLICATIONS Articles in Refereed English Journals: Yang, L. (2012). Impacts and Challenges in Agritourism Development in Yunnan, China. Tourism Planning & Development, 9(4), 369-381. Yang, L. (2012). Ethnic Tourism and Minority Identity: Lugu Lake, Yunnan, China. Asia Pacific Journal of Tourism Research, 17(4), 1-19. Yang, L. (2012). Tourists’ perceptions of ethnic tourism
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