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Marketing Management at HAL 2012

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Marketing Management at HAL 2012 Marketing Management at HAL 2012 SHRI RAM SWAROOP MEMORIAL GROUP OF PROFESSIONAL COLLEGES SUMMER TRAINING PROJECT REPORT ON “MARKETING MANAGEMENT” FOR SUBMITTED TO U.P. TECHNICAL UNIVERSITY, LUCKNOW FOR THE PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE AWARD OF THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION Under the guidance of: Dr.Amit Mehrotra, Lecturer, Shri Ram Swaroop Memorial Group of Professional Colleges, Lucknow Submitted By: JAYATI Roll No.-1112270068 (Session 2012-13) 1 Marketing Management at HAL 2012 PREFACE With respect to the allotted period, I had the privilege of having a formal relationship with the organization as trainee but informally it is a sacred place for me as it is my first practical exposure to an organization to know and get aware to an organizational real practical stressful environment. It was a great opportunity extended to me to work with such a large organization. Since the duration of my summer training was short, in comparison to the monolithic level of functioning in the organization, so it became difficult to cover each and every aspect in detail but I have tried my best to see all the important points related to my study. This study gave me a practical exposure of the functioning of marketing department. The project report is the mere constitution of varied functions, which are handled by the Marketing department. In the due course of my study I became aware of the concepts, which are used in HAL. The system follows a proper flow chart for performing the activities in a systematic order The whole study is bifurcated into various departments and the roles performed by each of them. Although all these sections are different from each other and perform their separate operations but these are interrelated with each other. 2 Marketing Management at HAL 2012 ACKNOWLEDGEMENT I would like to express my thanks to M/s Hindustan Aeronautics Ltd, Accessories Division, Lucknow Division, who gave me an opportunity to study in such a large organization. I am grateful to Mr. Subodh Saxena, Chief Manager (Marketing) , Mr. M.B. Shankhawar, Chief Manager (CS), Mr. Diwakar Saxena, Sr. Manager (Planning) and Miss Sonia Pandey who inspired, guided and gave their valuable suggestions. I would like to affirm my gratitude to Mr. Jitendra Kumar, Manager (Planning) and Mr. S.P. Singh, Sr. Manager, Training for their necessary help and encouragement intended in this project. I convey my thanks to all those names do not appear but who contributed significantly. Their valuable suggestions considerably helped me in the final drafting of this report. They helped me at every stage of project work. Their contribution, lesson of wisdom has therefore been affectionately appropriate rather than grateful acknowledged. Many thanks to all of them, for their patience and support to help me on this project work. Because of all their help only my effort base fruits and made me able to present this report JAYATI MBA (2nd Year) Sri Ramswaroop Memorial Group of Professional Colleges 3 Marketing Management at HAL 2012 Table of Contents MASTER OF BUSINESS ADMINISTRATION ...............................................................Error! Bookmark not defined. 1. COMPANY PROFILE ........................................................................................................................................ 7 2. INTRODUCTION ............................................................................................................................................ 10 3. HISTORY AND GROWTH OF HAL .................................................................................................................. 11 4. OBJECTIVES OF HAL...................................................................................................................................... 15 5. VISION OF THE COMPANY............................................................................................................................ 16 6. MISSION OF THE COMPANY......................................................................................................................... 16 7. VALUES OF THE COMPANY .......................................................................................................................... 17 CUSTOMER SATISFACTION ...................................................................................................................... 17 COMMITMENT TO TOTAL QUALITY ......................................................................................................... 17 COST AND TIME CONSCIOUSNESS ........................................................................................................... 17 INNOVATION AND CREATIVITY ................................................................................................................ 17 TRUST AND TEAM SPIRIT ......................................................................................................................... 17 8. ORGANISATIONAL STRUCTURE .................................................................................................................... 18 9. CORRUPTION FREE SERVICES ....................................................................................................................... 20 10. COMPLAINTS AND GRIEVANCES .............................................................................................................. 20 11. SYSTEM LAYOUT ...................................................................................................................................... 21 12. CUSTOMER PROFILE ................................................................................................................................ 22 DOMESTIC ................................................................................................................................................ 22 INDIAN AIR FORCE ....................................................................................................................................... 24 INDIAN NAVY ............................................................................................................................................... 24 AIR INDIA ...................................................................................................................................................... 24 BORDER SECURITY FORCE ............................................................................................................................ 25 ONGC ........................................................................................................................................................... 25 AIRPORTS AUTHORITY OF INDIA .................................................................................................................. 25 INDIAN COAST GUARD ................................................................................................................................. 26 INTERNATIONAL ...................................................................................................................................... 27 BRITISH AEROSPACE ..................................................................................................................................... 28 REPUBLIC OF MAURITIUS ............................................................................................................................. 28 NIGERIAN AIRFORCE .................................................................................................................................... 28 13. DIVISIONS AT HAL .................................................................................................................................... 29 AIRCRAFT DIVISION, BANGALORE ........................................................................................................... 29 AIRCRAFT DIVISION, NASIK ...................................................................................................................... 30 ENGINE DIVISION, KORAPUT ................................................................................................................... 31 ACCESSORIES DIVISION, LUCKNOW ......................................................................................................... 32 4 Marketing Management at HAL 2012 LUCKNOW DIVISION ................................................................................................................................ 33 HELICOPTER DIVISION, BANGALORE ....................................................................................................... 36 14. PRODUCTS OF HAL .................................................................................................................................. 36 15. PRODUCTS OF HAL LUCKNOW DIVISION ................................................................................................. 40 16. PRODUCTS IN CURRENT MANUFACTURING RANGE ............................................................................... 41 SU 30 MKI ................................................................................................................................................ 41 MIG-27 M ................................................................................................................................................ 42 RESTRICTED AIRCRAFTS ........................................................................................................................... 44 I. AGREEMENTS ..............................................................................................................................................
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