Handbags Culture: an Evolution
EXCEL International Journal of Multidisciplinary Management Studies Vol.2 Issue 4, April 2012, ISSN 2249 8834 Online available at http://zenithresearch.org.in/ HANDBAGS CULTURE: AN EVOLUTION PROF. TOM NYAMACHE*; MS. RUTH NYAMBURA** *Principal, Mt. Kenya University, Nakuru Campus, Nakuru, Kenya. **Research Scholar, Egerton University, Research Co-ordinator, Mt. Kenya University, Nakuru Campus, Nakuru, Kenya. ABSTRACT The variety of handbag and purse designs keeps getting bigger, more unique and interesting. The recent trend is away from backpacks style to oversized handbags. Women want a more fashionable handbag that can also be used as a briefcase, laptop case and even baby bag. Handbags go back to the beginning of time and have become a practicality and a fashion statement for women of all ages. Thus this paper analyses the history of the handbags from ancient trends to the present. The study was based on secondary data and observations. The findings revealed that bags are getting bigger and bigger to meet all of the needs, and carry all of the stuff. This means of course, that carrying a bag is getting more problematic as the bags get heavier. KEYWORDS: handbags, fashion, purse, lifestyle. ______________________________________________________________________________ INTRODUCTION Handbags play an important role in a woman‟s life. It is hard for a woman to go without the company of a handbag. Many women may never think of the reason why they carry handbags (critchell, 2000). However, handbags reveal a person‟s personality. People can tell your social status, taste and personality. Whereas the inside of one's bag is supposed to be personal and intimate, the outside is practically a billboard advertising one's place in the world.
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