Kony Write Once, Run Everywhere Mobile Technology
WHITE PAPER July 2012
Mobile Application Management
Meeting the BYOD challenge with next-generation application and device management
White Paper Mobile Application Management
Overview...... 3 The Mobile Application Management Challenge...... 4 MAM Functions ...... 5 MAM Principles ...... 6 MAM Users ...... 7 MAM Workflow ...... 8 Policy Management ...... 9 Enterprise App Store ...... 11 Application and Data Security ...... 12 Analytics & Reporting ...... 14 Summary ...... 15
2 White Paper Mobile Application Management
Overview
Chief Information Officers (CIOs) across a variety of industries are today recognizing and grappling with a new and difficult challenge to their ability to secure mission-critical corporate data and applications. This challenge, variously dubbed the Consumerization of IT or the Bring Your Own Device (BYOD) trend, refers to end users’ increasing demands to access corporate resources from their personal smartphones, tablets, and laptops. As the lines between work and leisure continue to blur, professionals of all types want to be able to review reports, enter data into applications, and access corporate directories from the same devices on which they capture video of their kids’ sports performances. To meet this demand, IT teams must be able to provision, update, manage, analyze, and report on corporate applications, without impinging on users’ privacy rights or damaging end users’ personal property. A well-designed Mobile Application Management (MAM) solution enables IT teams to achieve fine-grained control over applications across a range of devices, over every type of network and deployment mode.
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The Mobile Application Management Challenge
Traditionally, application management has been part and parcel of IT’s core function, whether across mainframe, minicomputer, client/server, or Web- Mobile Application based application systems. Provisioning, updating, patching, inventorying, Management monitoring, and retiring applications is most often the province of a (MAM) centralized IT administrator or admin team, utilizing a variety of application management and security tools, both third-party and custom-developed. Mobile Application Management refers to With the advent of mobile devices and software, most IT shops have the ability to manage adopted mobile device management (MDM) tools to control and manage applications on mobile company-issued laptops, tablets, and smartphones, ranging from devices, remotely and Blackberrys and Windows Mobile phones for knowledge workers to from a centralized ruggedized phones and tablets for field workers. As their name suggests, console. Applications MDM tools enable administrators to control these devices at the hardware are provisioned to a layer – providing such functions as remote lockdown/wipe clean for lost or secure container on stolen devices, as well as restriction or suspension of device functions such device, from which as camera or barcode scanning. policies and data storage can be For company issued mobile devices, the type of command-and-control established and management provided by MDM has been sufficient, if sometimes controlled. Security overbearing. However, as IT shops now grapple with Bring Your Own procedures such as Single Sign On and Device (BYOD) strategies, they are increasingly seeking a more finely tuned, LDAP authentication nuanced approach that mirrors traditional desktop application are handled within a management: the new technology that meets this need is Mobile consistent MAM Application Management (MAM) software. framework.
In many ways, MAM solutions bring together the best of both worlds: the sophisticated and layered approach of desktop application management & security systems with the reach and remote, over-the-air capabilities of MDM systems. Mobile Device Management (MDM)
Mobile Device Management refers to software that enables IT to control device functions – such as camera, GPS, on-device data stores, and more – on remote mobile devices including smartphones and tablet computers.
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MAM Functions
MAM solutions help addresses the following key points: