DOCSLIB.ORG

Frigo I Good Humor I Streets I Hb I Miko I Gb Glace I Frisko I

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Frigo I Good Humor I Streets I Hb I Miko I Gb Glace I Frisko I All Heart? When I think of ice cream, I company, one with his own cream in France would be looking can’t help but think of Wall’s. name on. No, he continued using for Wall’s but instead were faced When I think of Wall’s I think the renowned Wall’s brand to with Miko. The introduction of ice cream. But should I really guarantee sales and customer of the Heartbrand meant that be thinking sausages? The Wall buy in. a symbol was created which family was a butchering family By 1960 1920 million traversed language and would and had been for generations. tons of ice cream was produced represent ice cream to everyone. With royal appointments from every year, which meant Wall’s Since the birth of George IV, William IV and was now the larges manufacture the Heartbrand it has become even Queen Victoria, the of ice cream in the world. What common place on packaging for name was known across is really interesting to me is how items such as the Solero and the the whole of the UK for they moved their marketing Magnum. This reinforced the sausages. In the 1922 the technique across the globe. global message but allowed the brand was purchased Unilever started to purchase local feeling of the individual by the Lever brothers, well known ice cream brands company names. Even then, which became part of across different countries: Miko some companies refused to use Unilever in 1929. At in France, Frisko in Denmark, the Heartbrand symbol and, for Lever’s request the Bresler in Chile and Selecta example, used their own (Good company began in the Philippines. The Wall’s Humor – Ice Cream Truck). Even to produce ice brand was not forced upon with those companies in mind it cream during the them and instead, they were appears that Unilever are pushing summer months allowed to continue using their forward with a standardised when sausage own identities to sell Wall’s ice brand which is recognised sales slacked creams. This method of marketing globally. The heartbrand logo off. With a meant that the populous from with the local name anchoring it’s WALL’S keen idea of each country felt that the ice meaning to locals and visitors as marketing cream belonged to their country. ice cream. principles If you ask a French person where Ultimately, the FRIGO I GOOD HUMOR I STREETS I HB I MIKO I Lever Miko ice cream come from, I Heartbrand actually sits ok with didn’t would be surprised if they said me. The issue I have is with the GB GLACE I FRISKO I OLA I LUSSO I LANGNESE I KWALITY create the UK. brand appropriation Unilever a new In 1998 a new employed and still employs to WALL’S I ESKIMO I KIBON I TIO RICO I ALGIDA technique was introducing which con people into thinking their ice would unite the ice cream brands cream brand is the original and across the globe. With an ever- made locally. Do you think the increasing transient population global population has any idea an issue was arising. Someone where their ice cream comes from the UK wanting an ice from? Not a sausage of a chance..
Load more

Recommended publications
  • Unilever (Breyer's & Good Humor) Using Genetical
    Unilever (Breyer’s & Good Humor) Using Genetical by Paris Reidhead more and more consumers want to choose unadulterated food, it’s disappoint- Summary: ing to see Unilever investing in this unnecessary development in overly Genetically-modified fish proteins in Breyer’s Ice Cream processed food.” Unilever, the British-Dutch global consumer marketing products giant, is On July 4, 2006, Prof. Cummins wrote in the GM Watch website: the largest producer of ice cream and frozen novelties in the U.S. Unilever’s (http://www.gmwatch.org/archive2.asp?arcid=6706) brands sold in the U.S. include Breyer’s ice cream, Ben & Jerry’s ice cream, that Unilever has been selling GM ice cream in the U.S., with FDA approval. Klondike ice cream bars, and Popsicle products. Unilever’s Good Humor is a major producer of ice cream bars and other frozen Specifically: Breyer’s Light Double-Churned, Extra Creamy Creamy novelty products mainly targeted to young children. The applications for approval Chocolate ice cream, as well as a Good Humor ice cream novelty bar, contain of GM ice cream have all ignored the impact of GM ice cream on children. the genetically-modified fish “antifreeze” proteins. In the FDA GRAS (Generally Recognized As Safe) application, Unilever’s scientists have patented, and the company is using ice cream Unilever’s main focus of safety was the allergenicity of the ice structuring pro- products sold in the U.S., Australia and New Zealand, “antifreeze” protein sub- tein from the pout fish. The main test was to examine effect of the ice structur- stances from the blood of the ocean pout (a polar ocean species).
    [Show full text]
  • World Food Security/3/18/02
    CHAPTER 4 TRANSNATIONAL CORPORATIONS AND THE GLOBAL FOOD SYSTEM VER THE PAST SEVERAL YEARS IT HAS become clearer and clearer that the global food system strongly resembles a cartel. Since the members share power, purpose, and philosophy, no collusive conspiracy is O needed. Neither national governments, labor unions, cooperatives and other pro- ducer groups, nor consumer organizations, individually or collectively, appear yet to constitute an effective countervail- ing power to this combination of corporate agribusiness, rich individuals, large landowners in both industrialized and developing countries, and the financial institutions that guide and support them. UN figures suggest that the 7,000 TNCs counted in 1970 have increased to about 45,000. Business magazines agree that the largest 200 dominate the global economy. This concentration has exploded in the last decade in many sectors of the economy: biotechnology, communica- tions, computers, energy, entertainment, media, mining, pharmaceuticals, services (including financial), transporta- tion, and—perhaps less obviously—food and agriculture. In the last decade of the twentieth century, mergers became one of the most common forms of economic activity. According to Pat Roy Mooney, of Rural Advancement Foundation International, “Global corporations now control one-third of the world’s productive assets and three-quarters of all world trade.” 1 In the food and agriculture sector there is now a quasi-oligopoly with multiple moving parts. 86 WORLD FOOD SECURITY TRANSNATIONAL CORPORATIONS AND THE GLOBAL FOOD SYSTEM 87 Although the dominant forces do not seem to be delib- tive use of this kind of power torpedoed the proposed erately impoverishing the poor and denying them access to International Trade Organization after the Bretton Woods the food they need, their operations have the effect of doing Conference half a century ago, delayed GATT ratification for both.
    [Show full text]
  • Commercial Speech and Gender Inequality
    Case Western Reserve Law Review Volume 60 Issue 1 Article 4 2009 Onslaught: Commercial Speech and Gender Inequality Tamara R. Piety Follow this and additional works at: https://scholarlycommons.law.case.edu/caselrev Part of the Law Commons Recommended Citation Tamara R. Piety, Onslaught: Commercial Speech and Gender Inequality, 60 Case W. Rsrv. L. Rev. 47 (2009) Available at: https://scholarlycommons.law.case.edu/caselrev/vol60/iss1/4 This Article is brought to you for free and open access by the Student Journals at Case Western Reserve University School of Law Scholarly Commons. It has been accepted for inclusion in Case Western Reserve Law Review by an authorized administrator of Case Western Reserve University School of Law Scholarly Commons. ONSLAUGHT: COMMERCIAL SPEECH AND GENDER INEQUALITY Tamara R. Pietyt ABSTRACT Utilizing Dove's infamous "Onslaught" viral ad, this Article explores the ways commercial speech constructs images of and attitudes toward women that interfere with full equality for women. Advertising and marketing contribute to creating a social reality in which it is taken for granted that women must spend a great deal of time on appearance and that appearance is of critical importance to life success. As is typical for much advertising, it often does this by stimulating anxiety. Such anxiety may contribute to low self-esteem, lowered ambitions and stereotype threat reactions, as well as to biased reactions on the part of others-all of which may serve as obstacles to women achieving greater equality. The barrage of images which portray women as sexual objects or commodities also sends a message in some tension with full equality for women and may similarly lead to harmful self-conceptions on the part of women, as well as leading both men and women to view women as less competent.
    [Show full text]
  • Unilever Annual Report 1994
    Annual Review 1994 And Summary Financial Statement English Version in Childers Unilever Contents Directors’ Report Summary Financial Statement 1 Financial Highlights 33 Introduction 2 Chairmen’s Statement 33 Dividends 4 Business Overview 33 Statement from the Auditors 12 Review of Operations 34 Summary Consolidated Accounts 26 Financial Review 29 Organisation 36 Additional Information 30 Directors & Advisory Directors Financial Highlights 1994 1993 % Change % Change at constant atwrrent a* cOnSt.3nf exchange rates exchange rates exchange rates Results (Fl. million) Turnover 82 590 83 641 77 626 6 8 Operating profit 7 012 7 107 5 397 30 32 Operating profit before excepttonal items 7 294 6 763 6 8 Exceptional items (187) (1 366) Profit on ordinary activities before taxation 6 634 6 700 5 367 24 25 Net profit 4 339 4 362 3 612 20 21 Net profit before exceptional items 4 372 4 406 4 271 -~mpy~21 E Key ratios Operating margin before exceptional items (%) 8.7 8.7 Net profit margin before exceptional items (%) 5.3 5.5 Return on capital employed (%) 16.7 15.7 Net gearing (%) 22.7 24.8 Net interest cover (times) 12.2 12.8 Combined earnings per share Guilders per Fl. 4 of ordinary capital 15.52 12.90 20 Pence per 5p of ordinary capital 83.59 69.45 20 Ordinary dividends Guilders per Fl. 4 of ordinary capital 6.19 5.88 5 Pence per 5p of ordinary capital 26.81 25.03 7 Fluctuations in exchange rates can have a significant effect on Unilever’s reported results.
    [Show full text]
  • Transcold Appoints Marco Felicella As Director of Sales
    FOR IMMEDIATE RELEASE Contact: Janine Oss 604-888-0360 [email protected] D irect S tore D eliveries TransCold Appoints Marco Felicella as Director of Sales June 10, 2018 - Delta, BC - Marco Felicella, formerly Unilever Customer Team Leader, has been appointed as Director of Sales in Canada for TransCold Distribution Ltd. As Director, Marco is responsible for providing strategic sales leadership and direction to grow revenue and market share in Canada. He will drive efforts to secure new business, meet and exceed sales targets and lead the execution of vendor programs and campaigns. Marco brings to this role over twenty years of experience within the consumer-packaged goods industry and more specifically, deep knowledge and experience in the ice cream business and related markets, having worked with Unilever for the last ten years. Beginning as Unilever Key Account Manager for 7-11, Shell Canada and TransCold, Marco was promoted first to the role of Regional Business Manager, then Customer Team Leader responsible for overseeing Key Account Managers for Overwaitea Food Group, London Drugs, HY Louie, Buy Low Marco Felicella, Director of Sales Foods, AG Foods and Vancouver Island accounts. Prior to TransCold Distribution Ltd. Unilever, he worked with Pepsi Bottling Group - as National Key Account Manager and Territory Sales Manager with responsibility for Overwaitea Food Group, AG Foods, IGA and Chevron. Marco’s appointment is key to enhance TransCold’s positioning in the Canadian market and in the successful execution of existing and future revenue growth plans. About TransCold Distribution Ltd. & Inc. TransCold Distribution is the premier wholesale supplier and distributor of ice cream, frozen foods and dry goods throughout Western Canada and the United States.
    [Show full text]
  • Unilever Annual Accounts 1999
    Unilever Annual Accounts 1999 This booklet and the separate booklet ‘Unilever Annual Review 1999’ together comprise the full Annual Report and Accounts for 1999 of Unilever N.V. (NV) and Unilever PLC (PLC) when expressed in guilders and pounds sterling respectively. Contents Annual Accounts Additional Financial Information General information 2 Principal group companies Five year record 51 Statements of directors’ responsibilities 4 and fixed investments 41 Additional information for Corporate governance 5 NV company accounts and further United States investors 54 Report of the auditors 6 statutory information 44 Publications 56 Accounting policies 7 PLC company accounts, further statutory Web site 56 information and other information 47 Unilever Group consolidated accounts 9 – Consolidated profit and loss account and Statement of total recognised gains and losses 9 – Consolidated balance sheet 10 – Consolidated cash flow statement 11 – Notes to the consolidated accounts 12 Directors’ remuneration and interests 32 Contact details Rotterdam New York Unilever N.V. Unilever United States, Inc. Corporate Relations Department Corporate Relations Department Weena 455, PO Box 760 390 Park Avenue, New York 3000 DK Rotterdam NY 10022-4698 Telephone +31 (0)10 217 4848 Telephone +1 212 906 4240 Telefax +31 (0)10 217 4587 Telefax +1 212 906 4666 e-mail corporate.relations-rotterdam e-mail corporate.relations-newyork @unilever.com @unilever.com London Unilever Web site: Unilever PLC www.unilever.com Corporate Relations Department PO Box 68, Unilever House Blackfriars, London EC4P 4BQ Telephone +44 (0)20 7822 5794 Telefax +44 (0)20 7822 6907 e-mail corporate.relations-london @unilever.com 2 Unilever Annual Accounts 1999 General information Unilever The two parent companies, NV and PLC, operate as nearly Each of NV and PLC has always paid its own dividends and, as is practicable as a single entity (the Unilever Group, also therefore, neither company has ever been called upon to referred to as Unilever or the Group).
    [Show full text]
  • Puzzle Report by Iris, Nik, and Didier Sociological Analysis: Puzzle Report Shampoo and Car Adverts
    Science in Car and Shampoo Ads Why do Shampoo Adverts Contain So Much Science and Car Adverts So Little? Puzzle Report by Iris, Nik, and Didier Sociological Analysis: Puzzle Report Shampoo and Car Adverts Car & Shampoo Puzzle Report Table of Contents ACKNOWLEDGEMENTS................................................................................................................2 LIST OF TABLES AND FIGURES ..................................................................................................2 INTRODUCTION..............................................................................................................................3 ESTABLISHING THE PUZZLE ......................................................................................................3 CONTENT ANALYSIS.........................................................................................................................3 SAMPLES ACROSS TIME....................................................................................................................5 SAMPLES ACROSS SPACE..................................................................................................................6 SURVEY ...........................................................................................................................................6 HYPOTHESES...................................................................................................................................8 FURTHER TESTS .............................................................................................................................8
    [Show full text]
  • Article Review
    AN ANALYSIS OF UNILEVER THROUGH IVO ZANDER’S INNOVATION NETWORK TAXONOMY - BASED ON ARTICLE: HOW DO YOU MEAN ‘GLOBAL’? AN EMPIRICAL INVESTIGATION OF INNOVATION NETWORKS IN THE MULTINATIONAL CORPORATION By: Laura Cerri and Virpi Nieminen On April 18th, 2008 Solvay Business School – Université Libre de Bruxelles Course Assignment for R&D in Multinational Enterprises Professor Michele Cincera Table of Contents Introduction .......................................................................................................................... 3 Article Summary .................................................................................................................. 3 Methodology ................................................................................................................ 5 Results .......................................................................................................................... 7 Conclusion ................................................................................................................... 8 The case of Unilever ............................................................................................................ 9 History and Key Facts ...................................................................................................... 9 R&D Spending and Patents ............................................................................................. 9 Analysis of Unilever’s R&D according to Ivo Zander’s article .................................... 10 Introduction
    [Show full text]
  • Global Brand List
    Global Brand List Over the last ten years Superbrand, Topbrand and Grande status in over 10 countries: Marque status have become recognised as the benchmark for brand success. The organisation has produced over 5000 case DHL, American Express, Audi, AVIS, Sony, studies on brands identified as high achievers. These unique McDonald's, MasterCard, Philips, Pepsi, Nokia, stories and insights have been published in 100 branding bibles, Microsoft, Gillette, Kodak and Heinz. 77 of which were published in Europe, the Middle East and the Indian sub-continent. The following brands have achieved Superbrands ® 1C Aim Trimark Amstel Asuransi Barbie 3 Hutchison Telecom AIMC *Amsterdam AT Kearney Barca Velha 3 Korochki Air Asia Amsterdam Airport Atlas Barclaycard 36,6 Air Canada Amway Atlas Hi-Fi Barclays Bank 3FM Air France An Post Aton Barista 3M Air Liquide Anadin atv BARMER 7-Up Air Miles Anakku Audi Barnes & Noble 8 Marta Air Sahara Anchor Audrey Baron B A Blikle Airbus Ancol Jakarta Baycity Aurinkomatkat Basak¸ Emeklilik A&E Airland Andersen Consulting Australia Olympic Basak¸ Sigorta A-1 Driving Airtel Andersen Windows Committee BASF AA2000 AIS Andrex Australia Post Basildon Bond AAJ TAK Aiwa Angel Face Austrian Airlines Baskin Robins AARP Aji Ichiban Anlene Auto & General Baso Malang AB VASSILOPOULOS Ak Emekliik Ann Summers Auto Bild Bassat Ogilvy ABBA Akari Annum Automibile Association Bata abbey Akbank Ansell AV Jennings Batchelors ABC Al Ansari Exchange Ansett Avance Bates Abenson Inc Al Ghurair Retail City Antagin JRG AVE Battery ABN Amro
    [Show full text]
  • Our Choices for the State Senate THEBMLY VJPPTQTFD Viet Cong
    Today: Our Choices for the State Senate -SEE EDITORIAL PAGE 6_ Weather Mostly cloudy today, high around HOME JO. Cloudy tonight, low in lower 50s. Cloudy tomorrow with rain THEBMLY VJPPTQTFD likely late in day or night, high In lower 60s. Friday's outlook, FINAL fair with little temperature "sis" i liuWlDl Jjfi. change. * y : DIAL 741-0010 MONMOUTH COUNTY'S HOME NEWSPAPER FOR 89 YEARS VOL. 90, NO. 90 j RED BANK, N. J., WEDNESDAY, NOVEMBER 1, 1967 10c PER COPY PAGE ONE Thte Big Topic in Atlantic Highlands Urban By LEE STARNES possible for the borough. We are Robert Paddack, 45 East High- ATLANTIC HIGHLANDS - at the crossroads. It is either up- lands Ave., a building contractor, A random survey of borough res- hill or dowrmill from, here." said he was against urban re- idents yesterday indicated a ma- Mrs. William Hogan, Asbury newal. jority are in favor of urban re- Ave* said: ""Because my shop is located newal here, "I am for it. The only thing on First Ave., to make me move Although many persons refused that is going, to help the town would cost me money." Mr. Pad to tell The Daily Register how is urban renewal. Nothing has dack said. they felt about the controversial been done before." subject, an overwhelming num- "Mrs. William Connell, 111 Bay ber voiced the opinion that ur- Ave., was positive about her feel-. than what they would give mejo ban renewal was the only* hope ings toward the proposal. the town. But I am against the for the borough.
    [Show full text]
  • Port, Sherry, Sp~R~T5, Vermouth Ete Wines and Coolers Cakes, Buns and Pastr~Es Miscellaneous Pasta, Rice and Gra~Ns Preserves An
    51241 ADULT DIETARY SURVEY BRAND CODE LIST Round 4: July 1987 Page Brands for Food Group Alcohol~c dr~nks Bl07 Beer. lager and c~der B 116 Port, sherry, sp~r~t5, vermouth ete B 113 Wines and coolers B94 Beverages B15 B~Bcuits B8 Bread and rolls B12 Breakfast cereals B29 cakes, buns and pastr~es B39 Cheese B46 Cheese d~shes B86 Confect~onery B46 Egg d~shes B47 Fat.s B61 F~sh and f~sh products B76 Fru~t B32 Meat and neat products B34 Milk and cream B126 Miscellaneous B79 Nuts Bl o.m brands B4 Pasta, rice and gra~ns B83 Preserves and sweet sauces B31 Pudd,ngs and fru~t p~es B120 Sauces. p~ckles and savoury spreads B98 Soft dr~nks. fru~t and vegetable Ju~ces B125 Soups B81 Sugars and artif~c~al sweeteners B65 vegetables B 106 Water B42 Yoghurt and ~ce cream 1 The follow~ng ~tems do not have brand names and should be coded 9999 ~n the 'brand cod~ng column' ~. Items wh~ch are sold loose, not pre-packed. Fresh pasta, sold loose unwrapped bread and rolls; unbranded bread and rolls Fresh cakes, buns and pastr~es, NOT pre-packed Fresh fru~t p1es and pudd1ngs, NOT pre-packed Cheese, NOT pre-packed Fresh egg dishes, and fresh cheese d1shes (ie not frozen), NOT pre-packed; includes fresh ~tems purchased from del~catessen counter Fresh meat and meat products, NOT pre-packed; ~ncludes fresh items purchased from del~catessen counter Fresh f1sh and f~sh products, NOT pre-packed Fish cakes, f1sh fingers and frozen fish SOLD LOOSE Nuts, sold loose, NOT pre-packed 1~.
    [Show full text]
  • Case Study: Unilever1
    CASE STUDY: UNILEVER1 1. Introduction Unilever is a British-Dutch company that operates in the market of consumer goods and sells its products in around 190 countries. Another remarkable fact is that they own more than 400 brands, what means an important diversification in both risk and the products they sell, among which there is food, personal care products and cleaning agents. In fact, twelve of these brands have sales of more than a billion euros. The importance of this multinational is reflected too in the fact 2.5 billion people use Unilever products every day, being part of their daily life. They also are responsible for the employment of 161,000 people in the different countries they operate. Finally, they believe in a sustainable business plan in which they reduce the environmental footprint and increase their positive social impact at the time they keep growing. 2. History Unilever was officially formed in 1929 by the merger of a margarine Dutch company and a British soapmaker. The margarine company of Netherlands was also a merger between the first margarine factory called in the world and another factory of the same product and from the same city, Oss, in the Netherlands. The soapmaker company revolutionized the market because it helped to a more hygienic society and the manufacturing of the product was wrapped. The name of the company is a fusion between the Dutch firm called Margarine Unie and the British firm called Lever Brothers. What Unilever did, was to expand its market locations to the American Latin and Africa. Moreover they widened the product areas to new sectors such as particular food and chemical products.
    [Show full text]