All Heart? When I think of ice cream, I company, one with his own cream in France would be looking can’t help but think of Wall’s. name on. No, he continued using for Wall’s but instead were faced When I think of Wall’s I think the renowned Wall’s brand to with Miko. The introduction of ice cream. But should I really guarantee sales and customer of the Heartbrand meant that be thinking sausages? The Wall buy in. a symbol was created which family was a butchering family By 1960 1920 million traversed language and would and had been for generations. tons of ice cream was produced represent ice cream to everyone. With royal appointments from every year, which meant Wall’s Since the birth of George IV, William IV and was now the larges manufacture the Heartbrand it has become even Queen Victoria, the of ice cream in the world. What common place on packaging for name was known across is really interesting to me is how items such as the Solero and the the whole of the UK for they moved their marketing Magnum. This reinforced the sausages. In the 1922 the technique across the globe. global message but allowed the brand was purchased Unilever started to purchase local feeling of the individual by the Lever brothers, well known ice cream brands company names. Even then, which became part of across different countries: Miko some companies refused to use Unilever in 1929. At in France, Frisko in Denmark, the Heartbrand symbol and, for Lever’s request the Bresler in Chile and Selecta example, used their own (Good company began in the Philippines. The Wall’s Humor – Ice Cream Truck). Even to produce ice brand was not forced upon with those companies in mind it cream during the them and instead, they were appears that Unilever are pushing summer months allowed to continue using their forward with a standardised when sausage own identities to sell Wall’s ice brand which is recognised sales slacked creams. This method of marketing globally. The heartbrand logo off. With a meant that the populous from with the local name anchoring it’s WALL’S keen idea of each country felt that the ice meaning to locals and visitors as marketing cream belonged to their country. ice cream. principles If you ask a French person where Ultimately, the FRIGO I GOOD HUMOR I STREETS I HB I MIKO I Lever Miko ice cream come from, I Heartbrand actually sits ok with didn’t would be surprised if they said me. The issue I have is with the GB GLACE I FRISKO I OLA I LUSSO I LANGNESE I KWALITY create the UK. brand appropriation Unilever a new In 1998 a new employed and still employs to WALL’S I ESKIMO I KIBON I TIO RICO I ALGIDA technique was introducing which con people into thinking their ice would unite the ice cream brands cream brand is the original and across the globe. With an ever- made locally. Do you think the increasing transient population global population has any idea an issue was arising. Someone where their ice cream comes from the UK wanting an ice from? Not a sausage of a chance..