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Commercial Speech and Gender Inequality
Case Western Reserve Law Review Volume 60 Issue 1 Article 4 2009 Onslaught: Commercial Speech and Gender Inequality Tamara R. Piety Follow this and additional works at: https://scholarlycommons.law.case.edu/caselrev Part of the Law Commons Recommended Citation Tamara R. Piety, Onslaught: Commercial Speech and Gender Inequality, 60 Case W. Rsrv. L. Rev. 47 (2009) Available at: https://scholarlycommons.law.case.edu/caselrev/vol60/iss1/4 This Article is brought to you for free and open access by the Student Journals at Case Western Reserve University School of Law Scholarly Commons. It has been accepted for inclusion in Case Western Reserve Law Review by an authorized administrator of Case Western Reserve University School of Law Scholarly Commons. ONSLAUGHT: COMMERCIAL SPEECH AND GENDER INEQUALITY Tamara R. Pietyt ABSTRACT Utilizing Dove's infamous "Onslaught" viral ad, this Article explores the ways commercial speech constructs images of and attitudes toward women that interfere with full equality for women. Advertising and marketing contribute to creating a social reality in which it is taken for granted that women must spend a great deal of time on appearance and that appearance is of critical importance to life success. As is typical for much advertising, it often does this by stimulating anxiety. Such anxiety may contribute to low self-esteem, lowered ambitions and stereotype threat reactions, as well as to biased reactions on the part of others-all of which may serve as obstacles to women achieving greater equality. The barrage of images which portray women as sexual objects or commodities also sends a message in some tension with full equality for women and may similarly lead to harmful self-conceptions on the part of women, as well as leading both men and women to view women as less competent. -
Puzzle Report by Iris, Nik, and Didier Sociological Analysis: Puzzle Report Shampoo and Car Adverts
Science in Car and Shampoo Ads Why do Shampoo Adverts Contain So Much Science and Car Adverts So Little? Puzzle Report by Iris, Nik, and Didier Sociological Analysis: Puzzle Report Shampoo and Car Adverts Car & Shampoo Puzzle Report Table of Contents ACKNOWLEDGEMENTS................................................................................................................2 LIST OF TABLES AND FIGURES ..................................................................................................2 INTRODUCTION..............................................................................................................................3 ESTABLISHING THE PUZZLE ......................................................................................................3 CONTENT ANALYSIS.........................................................................................................................3 SAMPLES ACROSS TIME....................................................................................................................5 SAMPLES ACROSS SPACE..................................................................................................................6 SURVEY ...........................................................................................................................................6 HYPOTHESES...................................................................................................................................8 FURTHER TESTS .............................................................................................................................8 -
Magnum Report
Campaign Research Brief Elva Wang U3047371 Thursday 5:30 Tutorial Tutor: Alison Sims 0 Table of Contents Page 1. BRAND ANALYSIS 3 1.1 HISTORY OF STREETS MAGNUM 3 1.2 PRODUCT LAUNCH HISTORY 3 2. GENERAL OVERVIEW OF STREETS 3 2.1 MARKET POSITIONING 3 2.2 TAG LINE 4 2.3 UNIQUE SELLING PROPOSITION 4 3. ICE CREAM INDUSTRY 4 3.1 PRIMARY ACTIVITIES IN INDUSTRY 4 3.3 KEY INDUSTRY STATISTICS 6 3.4 GROWTH SECTOR 6 3.5 INDUSTRY TREND 7 1 3.6 INDUSTRY FORECAST 7 4. PRODUCTS 7 4.1 MAGNUM TEMPTATION CHOCOLATE 8 4.2 MAGNUM SANDWICH 8 4.3 LIST OF PRODUCTS 9 5. COMPETITOR ANALYSIS 11 6. CONSUMER RESEARCH 11 7. CONSUMER INSIGHT 11 8. TARGET AUDIENCE 12 9. PAST CAMPAIGN ANALYSIS 12 10. MEDIUMS USED IN PAST CAMPAIGN 14 11. SOCIAL CAUSE: THE AUSTRALIAN DAIRY INDUSTRY 15 12. REFERENCES 16 2 1. BRAND ANALYSIS 1.1 HISTORY OF STREETS MAGNUM As a food brand under parent brand Unilever and the brand Streets, Magnum was first launched in the United Kingdom in 1987. Ever since then, Magnum ice cream has been the first ice cream on a stick especially for adults. Today, Magnum is one of the world's leading impulse ice cream brands, selling around 1 billion units a year. (Streets ice cream, 2010) 1.2 PRODUCT LAUNCH HISTORY 1996 Double Chocolate 2000 Double Caramel 2002 Yoghurt Fresh and Magnum Intense 2003 7 Sins 2005 5 Senses 2006 Magnum Almond Mint on the core range 2010 Magnum Gold?! (Magnum, 2011) 2. -
CASE STUDY ANALYSIS Marketing Management MKT 501
Groups Members: 1. Abbas Raza 2. Anmol Fatima 3. Asad Manzoor 4. Humna Bajwa 5. Shikaib Shadmani 6. Taha Ansari FINAL EXAM: CASE STUDY ANALYSIS Marketing Management MKT 501 Instructor: Atif Murtaza Institute of Business Administration Marketing Management MKT 501 Instructor: Atif Murtaza Final Exam 2nd January 2021 Paper 3 Instructions: 1) All Questions Carry Equal Marks 2) Submit your Final Responses in the Form of Word document/PPT/Video or Any other Supporting Format 3) If you have made any estimates mention your assumptions. 4) Keep It Simple and Succinct 1 Questions: a) How does the ice cream industry in Pakistan differ from the rest of the world? Answer: Worldwide ice cream market was worth 57 billion U.S. dollars in 2017 and is required to develop to almost 75 billion by 2024 Statista. (2020, November 30). This speaks to a more than 30% expansion in market size over the period. New Zealand drives the world in ice cream consumption with a per capita consumption of 28.4 liters per year. The country is famous for the high standard of its dairy products. Unilever was the market leader in ice cream production around the world. Though in Pakistan per capita consumption of ice cream is the most minimal on the planet, 0.4-liter per person per annum, as compared to Scandinavian countries, USA and Europe 21-26 liters per person per year, but the new trend in its consumption is on the expansion. The ice cream industry in Pakistan has customarily developed at a sound pace, but again there is a huge potential for Pakistan which is yet to achieved. -
L-G-0003946824-0013326612.Pdf
Ice Cream H. Douglas Goff ● Richard W. Hartel Ice Cream Seventh Edition H. Douglas Goff Richard W. Hartel Department of Food Science Department of Food Science University of Guelph University of Wisconsin Guelph, ON , Canada Madison, WI , USA ISBN 978-1-4614-6095-4 ISBN 978-1-4614-6096-1 (eBook) DOI 10.1007/978-1-4614-6096-1 Springer New York Heidelberg Dordrecht London Library of Congress Control Number: 2012954423 © Springer Science+Business Media New York 2013 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, speci fi cally the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on micro fi lms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. Exempted from this legal reservation are brief excerpts in connection with reviews or scholarly analysis or material supplied speci fi cally for the purpose of being entered and executed on a computer system, for exclusive use by the purchaser of the work. Duplication of this publication or parts thereof is permitted only under the provisions of the Copyright Law of the Publisher’s location, in its current version, and permission for use must always be obtained from Springer. Permissions for use may be obtained through RightsLink at the Copyright Clearance Center. Violations are liable to prosecution under the respective Copyright Law. The use of general descriptive names, registered names, trademarks, service marks, etc. -
Frigo I Good Humor I Streets I Hb I Miko I Gb Glace I Frisko I
All Heart? When I think of ice cream, I company, one with his own cream in France would be looking can’t help but think of Wall’s. name on. No, he continued using for Wall’s but instead were faced When I think of Wall’s I think the renowned Wall’s brand to with Miko. The introduction of ice cream. But should I really guarantee sales and customer of the Heartbrand meant that be thinking sausages? The Wall buy in. a symbol was created which family was a butchering family By 1960 1920 million traversed language and would and had been for generations. tons of ice cream was produced represent ice cream to everyone. With royal appointments from every year, which meant Wall’s Since the birth of George IV, William IV and was now the larges manufacture the Heartbrand it has become even Queen Victoria, the of ice cream in the world. What common place on packaging for name was known across is really interesting to me is how items such as the Solero and the the whole of the UK for they moved their marketing Magnum. This reinforced the sausages. In the 1922 the technique across the globe. global message but allowed the brand was purchased Unilever started to purchase local feeling of the individual by the Lever brothers, well known ice cream brands company names. Even then, which became part of across different countries: Miko some companies refused to use Unilever in 1929. At in France, Frisko in Denmark, the Heartbrand symbol and, for Lever’s request the Bresler in Chile and Selecta example, used their own (Good company began in the Philippines. -
Unilever Annual Report and Accounts 2019 and Is an Exact Copy of the Printed Document Provided to Unilever’S Shareholders
Disclaimer This is a PDF version of the Unilever Annual Report and Accounts 2019 and is an exact copy of the printed document provided to Unilever’s shareholders. Certain sections of the Unilever Annual Report and Accounts 2019 have been audited. These are on pages 87 to 152, and those parts noted as audited within the Directors’ Remuneration Report on pages 66 to 72. The maintenance and integrity of the Unilever website is the responsibility of the Directors; the work carried out by the auditors does not involve consideration of these matters. Accordingly, the auditors accept no responsibility for any changes that may have occurred to the financial statements since they were initially placed on the website. Legislation in the United Kingdom and the Netherlands governing the preparation and dissemination of financial statements may differ from legislation in other jurisdictions. Except where you are a shareholder, this material is provided for information purposes only and is not, in particular, intended to confer any legal rights on you. This Annual Report and Accounts does not constitute an invitation to invest in Unilever shares. Any decisions you make in reliance on this information are solely your responsibility. The information is given as of the dates specified, is not updated, and any forward-looking statements are made subject to the reservations specified in the cautionary statement on the inside back cover of this PDF. Unilever accepts no responsibility for any information on other websites that may be accessed from this site by hyperlinks. Unilever Unilever Annual Report and Accounts 2019 and Accounts Annual Report Unilever Purpose-led, future-fit Unilever Annual Report and Accounts 2019 Unilever Annual Report and In this report Accounts 2019 This document is made up of the Strategic Report, the Governance Strategic Report Report, the Financial Statements and Notes, and Additional How our strategy is delivering value for our stakeholders Information for US Listing Purposes. -
1960 Annual Report and Accounts
REPORT & ACCOUNTS 1960 UNILEVER REPORT & ACCOUNTS 1 0 UNILEV ER N. V. EC F. J. TEMPEL - CHAIRMAN SIDNEYJ.VAN DEN BERGH -VICE-CHAIRMAN GEORGE COLE -VICE-CHAIRMAN COLIN BAXTER G. D. A. KLIJNSTRA J. P. VAN DEN BERGH J. F. KNIGHT A. F. H. BLAAUW ANDREW M. KNOX A. D. BONHAM CARTER D. J. MANN A. W. J. CARON J. F. VAN MOORSEL J. A. CONNEL F. D. MORRELL HAROLD HARTOG F. J. PEDLER M. M. VAN HENGEL R. H. SIDDONS A. J. C. HOSKYNS-ABRAHALL A. H. SMITH RUDOLF G. JURGENS J. P. STUBBS E. G. WOODROOFE H. M. HIRSCHFELD J. M. HONIG K. P. VAN DER MANDELE PAUL RIJKENS JHR. J. A. G. SANDBERG E. A. HOFMAN PRICE WATERHOUSE & Co. COOPER BROTHERS & Co. This is a translation of the original Dutch report. Allfigures relate to the N.V. and LIMITED Groups combined 1959 1960 F1. F1. 19,016,000,000 TURNOVER............ 19,650,000,000 14,140,000,000 OF WHICH THIRD PARTY SALES. 14,757,000,000 1,207,000,000 TRADINGPROFIT .......... 1,113,000,000 594,000,000 TAXATIONFORTHEYEAR...... 571,000,000 43,000,000 EXCEPTIONALPROFITS. ....... 20,000,000 640,000,000 CONSOLIDATEDNET PROFIT. ..... 553,000,000 146,000,000 ORDINARYDIVIDENDS ........ 155,000,000 20 "0 N.V. ............ 21 "0 4s. 6.5d. LIMITED (PER & 1 OF CAPITAL) ... 4J. 10.9d. 454,000,000 PROFITRETAINED IN THE BUSINESS. .. 358,000,000 6,140,000,000 CAPITALEMPLOYED. ........ 6,473,000,000 439,000,000 EXPENDITUREON FIXED ASSETS (NET) . 538,000,000 27 1,000,000 DEPRECIATION........... 290,000,000 In comparing the results for 1960 with those for 1959 regard should be had to the changes in basis of accounting described on page 34. -
Onslaught: Commercial Speech and Gender Inequality Tamara Piety
University of Tulsa College of Law TU Law Digital Commons Articles, Chapters in Books and Other Contributions to Scholarly Works 2009 Onslaught: Commercial Speech and Gender Inequality Tamara Piety Follow this and additional works at: http://digitalcommons.law.utulsa.edu/fac_pub Recommended Citation 60 Case W. Res. L. Rev. 47 (2009). This Article is brought to you for free and open access by TU Law Digital Commons. It has been accepted for inclusion in Articles, Chapters in Books and Other Contributions to Scholarly Works by an authorized administrator of TU Law Digital Commons. For more information, please contact [email protected]. ONSLAUGHT: COMMERCIAL SPEECH AND GENDER INEQUALITY Tamara R. Pietyt ABSTRACT Utilizing Dove's infamous "Onslaught" viral ad, this Article explores the ways commercial speech constructs images of and attitudes toward women that interfere with full equality for women. Advertising and marketing contribute to creating a social reality in which it is taken for granted that women must spend a great deal of time on appearance and that appearance is of critical importance to life success. As is typical for much advertising, it often does this by stimulating anxiety. Such anxiety may contribute to low self-esteem, lowered ambitions and stereotype threat reactions, as well as to biased reactions on the part of others-all of which may serve as obstacles to women achieving greater equality. The barrage of images which portray women as sexual objects or commodities also sends a message in some tension with full equality for women and may similarly lead to harmful self-conceptions on the part of women, as well as leading both men and women to view women as less competent. -
Chilled by the Sun Tackling Climate Change: Contributing Through Eco-Efficiency, Advanced Refrigeration and Renewables
Chilled by the sun Tackling climate change: contributing through eco-efficiency, advanced refrigeration and renewables hen Constandina rainfall patterns, soil moisture in Unilever’s factories uses of the industry that climate- Katsanevaki and and storm patterns,” he says. ammonia, which does not friendly technology is available Wher brother Sotiris affect the ozone layer or and must now be used.” chose their Magnum and Unilever’s environmental contribute to climate change. Cornetto on a baking hot day strategy concentrates on But thousands of older HC refrigerant does not during the 2004 Athens areas where it can have the retail cabinets still use CFC increase the concentration Olympics, they probably biggest positive effect. This or HCFC gases. These damage of those gases that contribute didn’t notice that the ice is why its three sustainability the Earth’s protective ozone to climate change (known cream cabinet was powered initiatives are in agriculture, layer as well as contributing as greenhouse gases). The by the sun. And they couldn’t fish and water. Also, part of to climate change. The hole principal greenhouse gas is tell that the ice creams were its strategy is to increase in the ozone layer lets in carbon dioxide, produced chilled by gases that don’t eco-efficiency – making more harmful ultraviolet sunlight, mainly from burning fossil contribute to global warming. with less. Essential elements of which restricts plant growth fuels, such as coal and oil. its eco-efficiency programme and can cause skin cancers. Unilever’s greenhouse gas The cabinet is one of five are to improve energy emissions from its operations solar-powered units Unilever efficiency in manufacturing, The company is now are produced mainly from tested during the Olympics – use renewable energy where introducing cabinets using energy used in manufacturing an example of how the possible and devise better a hydrocarbon (HC) gas, (see chart). -
Manifestations of Globalization in International Television. Advertising
ARTÍCULOS UTOPÍA Y PRAXIS LATINOAMERICANA. AÑO: 25, n° EXTRA 1, 2020, pp. 316-327 REVISTA INTERNACIONAL DE FILOSOFÍA Y TEORÍA SOCIAL CESA-FCES-UNIVERSIDAD DEL ZULIA. MARACAIBO-VENEZUELA. ISSN 1316-5216 / ISSN-e: 2477-9555 Manifestations of Globalization in International Television. Advertising Analytical Study of Ads in MBC1 Channel for the Period from 1/1/2019 TO 31/3/2019 Manifestaciones de globalización en publicidad televisiva internacional. Estudio analítico de anuncios en el canal MBC1 para el período del 1/1/2019 al 31/3/2019 Jaafar Shaheed Hashim [email protected] University of Baghdad, Iraq Este trabajo está depositado en Zenodo: DOI: http://doi.org/10.5281/zenodo.3774651 ABSTRACT RESUMEN The research aims to provide accurate scientific La investigación tiene como objetivo proporcionar perceptions on the nature of the role played by the percepciones científicas precisas sobre la naturaleza declaration as a means of globalization implement its del papel desempeñado por la declaración como un entitlements and transmit information to the public. The medio de globalización, implementar sus derechos y researcher adopted the survey methodology to study transmitir información al público. El investigador adoptó the subject of globalization in the international TV la metodología de la encuesta para estudiar el tema de advertising through MBC1 channel. It is concluded that la publicidad en la globalización televisiva internacional the channel, through broadcasting advertisements that a través del canal MBC1. Se concluyó que el canal, a promote foreign goods and commodities, has través de la transmisión de anuncios que promueven contributed to the consolidation of ways and lifestyles bienes y productos extranjeros, ha contribuido a la by showing foreign products consumed by foreigners to consolidación de formas y estilos de vida al mostrar achieve the desire of the Arab public to reincarnate in productos extranjeros consumidos por extranjeros para foreign life. -
Annual Report and Accounts 2014 and Is an Exact Copy of the Printed Document Provided to Unilever’S Shareholders
DISCLAIMER This is a PDF version of the Unilever Annual Report and Accounts 2014 and is an exact copy of the printed document provided to Unilever’s shareholders. Certain sections of the Unilever Annual Report and Accounts 2014 have been audited. These are on pages 84 to 135, 137 to 139, and those parts noted as audited within the Directors’ Remuneration Report on pages 65 to 77. The maintenance and integrity of the Unilever website is the responsibility of the Directors; the work carried out by the auditors does not involve consideration of these matters. Accordingly, the auditors accept no responsibility for any changes that may have occurred to the financial statements since they were initially placed on the website. Legislation in the United Kingdom and the Netherlands governing the preparation and dissemination of financial statements may differ from legislation in other jurisdictions. Except where you are a shareholder, this material is provided for information purposes only and is not, in particular, intended to confer any legal rights on you. This Annual Report and Accounts does not constitute an invitation to invest in Unilever shares. Any decisions you make in reliance on this information are solely your responsibility. The information is given as of the dates specified, is not updated, and any forward–looking statements are made subject to the reservations specified in the cautionary statement on the inside back cover of this PDF. Unilever accepts no responsibility for any information on other websites that may be accessed from this site by hyperlinks. MAKING SUSTAINABLE LIVING ANNUAL REPORT AND ACCOUNTS 2014 COMMONPLACE STRATEGIC REPORT NEW DOVE BOTTLES – LESS PLASTIC, LOWER COSTS In 2014 Unilever launched a newly developed The technology represents a breakthrough for packaging technology for Dove Body Wash bottles Unilever and the industry.