Chilled by the Sun Tackling Climate Change: Contributing Through Eco-Efficiency, Advanced Refrigeration and Renewables
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Opening up Possibilities for Girls
Opening Up Possibilities for Girls A report on supporting young women on the journey to new horizons Opening Up Possibilities for Girls A report on supporting young women on the journey to new horizons EXECUTIVE SUMMARY 2 introduction: why girls, why now? 4 how to empower girls to participate: positive youth development 10 Sunsilk’s approach: inspire, encourage, equip to explore 16 what’s next: SUnsilk’s agenda 24 endnotes 27 references 29 1 FOREWORD The world has much to gain from the activation of youth as learners, dreamers and innovators. However, far too often young people, and particularly adolescent girls and young women, face barriers to realizing their possibilities and participating fully and equally in society. At Sunsilk we have made it our mission to open up possibilities and expand girls’ and young women’s horizons—to assist girls and young women in exploring and, through exploration, meeting people who inspire them to dream bigger, dream differently, and turn their dreams into reality. This paper, written in partnership with the International Center for Research on Women, describes the rationale for Sunsilk’s strategy and reviews the global evidence that guides and shapes its goals. It also serves to expand knowledge about the innovative strategies Sunsilk is using to open up possibilities for girls. To open up possibilities for girls is to enable them to overcome limiting norms, in order to increase their personal potential to develop strengths, exercise agency, and achieve goals Sunsilk’s aim is to empower and equip girls with the vision, support, skills and confidence they need to start exploring their possibilities—ultimately stretching the horizon of what they believe they can be and achieve. -
BAB IV PAPARAN DATA DAN PEMBAHASAN 4.1 Deskripsi Objek
BAB IV PAPARAN DATA DAN PEMBAHASAN 4.1 Deskripsi Objek Penelitian 4.1.1 Profil PT. Unilever Unilever Indonesia telah tumbuh menjadi salah satu perusahaan terdepan untuk produk Home and Personal Care serta Foods & Ice Cream di Indonesia di Indonesia. Rangkaian Produk Unilever Indonesia mencangkup brand-brand ternama yang disukai di dunia seperti Rinso, Pepsodent, Lux, Dove, Sunsilk, Clear, Rexona, Vaseline, Lifebuoy, Molto, Sunlight, Walls, Blue Band, Royco, Bango, dan lain-lain. Tujuan perusahaan yaitu menciptakan masa depan yang lebih baik setiap hari, membuat pelanggan merasa nyaman, berpenampilan baik dan lebih menikmati kehidupan melalui brand dan jasa yang memberikan manfaat untuk mereka maupun orang lain, menginspirasi masyarakat untuk melakukan tindakan kecil setiap harinya yang bila digabungkan akan membuat perubahan besar bagi dunia, dan senantiasa mengembangkan cara baru dalam berbisnis yang memungkinkan unilever untuk tumbuh sekaligus mengurangi dampak lingkungan. Perseroan memiliki dua anak perusahaan : PT. Anugrah Lever (dalam likuidasi), kepemilikan Perseroan sebesar 100% (sebelumnya adalah perusahaan patungan untuk pemasaran kecap) yang telah konsolidasi dan PT. Technopia Lever, kepemilikan Perseroan sebesar 51%, bergerak di bidang distribusi ekspor dan impor produk dengan merek Domestos Nomos. 67 68 Perseroan memiliki enam pabrik di Kawasan Industri Jababeka, Cikarang, Bekasi, dan dua pabrik di Kawasan Industri Rungkut, Surabaya, Jawa Timur, dengan kantor pusat di Jakarta. Produk-produk Perseroan berjumlah sekitar 32 brand utama dan 700 SKU, dipasarkan melalui jaringan yang melibatkan sekitar 370 distributor independen yang menjangkau ratusan ribu toko yang terbesar di seluruh Indonesia. Produk-produk tersebut didistribusikan melalui pusat distribusi milik sendiri, gudang tambahan, depot dan fasilitas distribusi lainnya. Sebagai perusahaan yang mempunyai tanggung jawab social, Unilever Indonesia menjalankan program Corporate Social Responsibility (CSR) yang luas. -
Commercial Speech and Gender Inequality
Case Western Reserve Law Review Volume 60 Issue 1 Article 4 2009 Onslaught: Commercial Speech and Gender Inequality Tamara R. Piety Follow this and additional works at: https://scholarlycommons.law.case.edu/caselrev Part of the Law Commons Recommended Citation Tamara R. Piety, Onslaught: Commercial Speech and Gender Inequality, 60 Case W. Rsrv. L. Rev. 47 (2009) Available at: https://scholarlycommons.law.case.edu/caselrev/vol60/iss1/4 This Article is brought to you for free and open access by the Student Journals at Case Western Reserve University School of Law Scholarly Commons. It has been accepted for inclusion in Case Western Reserve Law Review by an authorized administrator of Case Western Reserve University School of Law Scholarly Commons. ONSLAUGHT: COMMERCIAL SPEECH AND GENDER INEQUALITY Tamara R. Pietyt ABSTRACT Utilizing Dove's infamous "Onslaught" viral ad, this Article explores the ways commercial speech constructs images of and attitudes toward women that interfere with full equality for women. Advertising and marketing contribute to creating a social reality in which it is taken for granted that women must spend a great deal of time on appearance and that appearance is of critical importance to life success. As is typical for much advertising, it often does this by stimulating anxiety. Such anxiety may contribute to low self-esteem, lowered ambitions and stereotype threat reactions, as well as to biased reactions on the part of others-all of which may serve as obstacles to women achieving greater equality. The barrage of images which portray women as sexual objects or commodities also sends a message in some tension with full equality for women and may similarly lead to harmful self-conceptions on the part of women, as well as leading both men and women to view women as less competent. -
Logistics Efficiency Development in Distribution and Damage Control”
Internship report On “Logistics Efficiency Development in Distribution and Damage Control” Prepared For: Ms. Mahtab Faruqui Senior Lecturer BRAC Business School BRAC University. Prepared By: Irfan Rafique ID: 08104001 BRAC Business School BRAC University. Date: 23rd January, 2012. Letter of transmittal January 23rd, 2012 Ms. Mahtab Faruqui Senior Lecturer BRAC Business School BRAC University. Subject: Submission of internship report. Dear Madam, I would like to take the opportunity to thank you for the guidance and support you have provided me during the course of this report. I also want to express deep gratuities to Mr. Rezwan Hamid, Territory manager, Tejgoan territory for his cooperation and supervision. In this report this report I tried my level best to provide authentic information. I also tried to reflect my experience driven learning and findings. I request you to excuse me for any mistake despite my best effort. I also appreciate if you enlighten me with your thoughts and views regarding the report. Also, if you wish to enquire about any aspect of my report, I would gladly answer your questions. Yours Sincerely, Irfan Rafique ID: 08104001 BRAC Business School BRAC University ACKNOWLEDGEMENT Prosperous conclusion of any course requires support from various personal and I was fortunate to have support, direction and supervision in every aspect from my teacher, Unilever officials and friends. I would also like to express my cordial thanks and gratitude to my supervisor of internship program Ms. Mahtab Faruqui, senior lecturer for farm encouragement as well as guidance in preparing this report. I acknowledge my gratitude to Mr. Rezwan Hamid for his guidance, cooperation and help. -
1 BAB I PENDAHULUAN 1.1 Latar Belakang Menurut Kasali (1992: 9
BAB I PENDAHULUAN 1.1 Latar Belakang Menurut Kasali (1992: 9), iklan adalah bagian dari bauran promosi (promotion mix) dan bauran promosi adalah bagian dari bauran pemasaran (marketing mix). Secara sederhana, iklan didefinisikan sebagai pesan yang menawarkan suatu produk yang ditujukan kepada masyarakat lewat suatu media. Menurut Vivian (2008: 365), iklan adalah ekonomi konsumen yang penting. Tanpa iklan, orang sulit mengetahui bermacam-macam produk dan jasa yang tersedia. Kasali (1992: 16) menyatakan, beberapa manfaat iklan bagi pembangunan masyarakat dan ekonomi adalah (1) iklan memperluas alternatif bagi konsumen. Dengan adanya iklan, konsumen dapat mengetahui adanya berbagai produk, yang menimbulkan pilihan, (2) iklan membantu produsen menimbulkan kepercayaan bagi konsumennya, (3) iklan membuat orang kenal, ingat, dan percaya. Dalam hal ini, Unilever sebagai organisasi bisnis menggunakan iklan untuk membuat orang kenal, ingat, dan percaya akan produk barunya. Menurut data dari website Unilever USA dalam http://www.unileverusa.com/resource/FAQs/, Unilever sendiri merupakan satu dari fast moving consumer goods (FMCG) suppliers terdepan di dunia yang beroperasi di lebih dari 100 negara dan penjualan di 180 negara. Produk Unilever digunakan lebih dari dua miliar kali setiap harinya di seluruh dunia. 1 Pengaruh Terpaan..., Jessica, FIKOM UMN, 2013 Menurut data dari website Unilever Indonesia dalam http://www.unilever.co.id/id/aboutus/introductiontounilever/, Unilever Indonesia berdiri sejak 5 Desember 1933. Perusahaan ini bergerak di bidang usaha produksi, pemasaran, dan distribusi barang-barang konsumsi yang meliputi sabun, deterjen, margarin, makanan berinti susu, es krim, produk-produk kosmetik, minuman ringan bahan pokok teh, dan minuman sari buah. Unilever Indonesia mencakup brand yang banyak diketahui oleh masyarakat, seperti Pepsodent, Pond’s, Lux, Lifebuoy, Dove, Sunsilk, Rinso, Wall’s, dan masih banyak lagi. -
Puzzle Report by Iris, Nik, and Didier Sociological Analysis: Puzzle Report Shampoo and Car Adverts
Science in Car and Shampoo Ads Why do Shampoo Adverts Contain So Much Science and Car Adverts So Little? Puzzle Report by Iris, Nik, and Didier Sociological Analysis: Puzzle Report Shampoo and Car Adverts Car & Shampoo Puzzle Report Table of Contents ACKNOWLEDGEMENTS................................................................................................................2 LIST OF TABLES AND FIGURES ..................................................................................................2 INTRODUCTION..............................................................................................................................3 ESTABLISHING THE PUZZLE ......................................................................................................3 CONTENT ANALYSIS.........................................................................................................................3 SAMPLES ACROSS TIME....................................................................................................................5 SAMPLES ACROSS SPACE..................................................................................................................6 SURVEY ...........................................................................................................................................6 HYPOTHESES...................................................................................................................................8 FURTHER TESTS .............................................................................................................................8 -
Unilever Pakistan Product Catalogue
UNILEVER PAKISTAN PRODUCT CATALOGUE Brand: Lipton Product: Tea, Green Tea Product Variant Lipton - box 95g Lipton - box 190g Lipton - pouch 475g Lipton – jar 475g Lipton – pouch 950g Lipton – tea bag sachet 25/ box Lipton – tea bag sachet 100/ box Lipton Green Tea (plain/ lemon/ mint/ 25/ box jasmine) * All prices will be communicated via email * All products subject to availability Brand: Brooke Bond Supreme Product: Tea Product Variant Supreme - box 95g Supreme - box 190g Supreme - pouch 475g Supreme - jar 450g Supreme - pouch 950g * All prices will be communicated via email * All products subject to availability Brand: Knorr Product: Sauces, Noodles Product Variant Flavour Noodles 40g Chicken, chatpatta Note: Products Noodles 66g Chicken, chatpatta, containing meat, achari masti, lemon milk or egg twist, pepper derivatives cannot chicken, cream be exported to the onion USA Noodles 264g Chicken, chatpatta Cube 20g Chicken, pulao * All prices will be communicated via email * All products subject to availability Brand: Knorr Product: Sauces, Noodles Note: Products containing meat, milk or egg derivatives cannot be exported to the USA Product Variant Chilli Garlic Sauce 300g Chilli Garlic Sauce 800g Tomato Ketchup 300g Tomato Ketchup 800g Yakhni 4g * All prices will be communicated via email * All products subject to availability Brand: Rafhan Product: Custard, Jelly, Pudding Product Variant Flavour Custard 50g Strawberry, vanilla, banana, mango Custard 120g Strawberry, vanilla Custard 300g Strawberry, vanilla, banana, mango Jelly 80g Strawberry, -
Unilever and Biodiversity Jan Kees Vis Director Sustainable Agriculture
Unilever and biodiversity Jan Kees Vis Director Sustainable Agriculture, Unilever Unilever is an Anglo-Dutch Fast Moving Consumer Goods company. With sales of about 40 billion Euros in 2007, realised in over 150 countries, it is one of the largest FMCG companies in the world. Unilever produces Foods and Home and Personal Care products. Brands include Knorr, Lipton, Bertolli, Hellmann’s, Becel/Flora, Dove, Axe, Domestos, Surf, Signal and Sunsilk. Unilever’s aim is to help people feel good, look good and get more out of life. This is called Unilever’s Vitality strategy. Since the mid 1990’s, Unilever has run three sustainability programmes and an environmental care programme. The sustainability programmes look at water, fish and agriculture. Roughly two-thirds of Unilever’s raw materials come from agriculture and forestry. Making agriculture (and forestry) more sustainable, is therefore of direct business interest to Unilever. In the sustainable agriculture programme, Unilever works with 11 indicators: soil health and fertility, soil loss, nutrients, pest management, biodiversity, energy, water, social and human capital, local economy and animal welfare. On the basis of these 11 indicators, Unilever runs a number of Agriculture Programmes around the world. In these programmes, we have developed hands on experience in dealing with biodiversity issues on the ground, i.e. on farms and in plantations. As Unilever is dependent on renewable raw materials, the company depends on the regenerative power of the natural resources on the planet. As a food company, we depend on plant variability (for plant breeding), on on-farm biodiversity as a necessary element in Integrated Crop Management, and on a variety of general ecosystem services, such as pollination, nutrient cycling, carbon and water cycling, water purification, flood protection, atmospheric control, weather control etc. -
61802585.Pdf
Research Report 1 Research Report 2 Research Report INTERNSHIP REPORT ON Assessing the Feasibility of Unilever‟s Market Potential in Beauty Salon Business Guided by Ms Syeda Shaharbanu Shahbazi Ahmed Mr.Md.Risalat Siddique Senior Lecturer Senior Brand Manager BRAC Business School Unilever Bangladesh Ltd By Nura Mohammad ID-08104116 BRAC Business School BRAC University Date of Submission: 23rd May, 2012 3 Research Report (I) LETTER OF TRANSMITTAL Ms.Syeda Shaharbanu Shahbazi Ahmed Senior Lecturer BRAC Business School BRAC University. Subject: Submission of internship report Dear Madam, I would like to take this opportunity to thank you for the guidance and support you have provided me during the course of this report. Without your help, this report would have been impossible to complete. With deep gratitude, I also acknowledge the help provided by Mr.Md. Risalat Siddique, Senior Brand Manager, for providing me utmost supervision during my internship in the organization. To prepare the report I collected what I believe to be the most relevant information to make my report as analytical and reliable as possible. I have made the best effort to achieve the objectives of the report and hope that my endeavor will serve the purpose. The practical knowledge and experience gathered during my report preparation will immeasurably help in my future professional life. I would really be grateful if you enlighten me with your thoughts and views regarding the report. Also, if you wish to enquire about an aspect of my report, I would gladly answer your queries. Thank you again for your support and patience. Yours Sincerely, …………………………. -
Case Study: Unilever1
CASE STUDY: UNILEVER1 1. Introduction Unilever is a British-Dutch company that operates in the market of consumer goods and sells its products in around 190 countries. Another remarkable fact is that they own more than 400 brands, what means an important diversification in both risk and the products they sell, among which there is food, personal care products and cleaning agents. In fact, twelve of these brands have sales of more than a billion euros. The importance of this multinational is reflected too in the fact 2.5 billion people use Unilever products every day, being part of their daily life. They also are responsible for the employment of 161,000 people in the different countries they operate. Finally, they believe in a sustainable business plan in which they reduce the environmental footprint and increase their positive social impact at the time they keep growing. 2. History Unilever was officially formed in 1929 by the merger of a margarine Dutch company and a British soapmaker. The margarine company of Netherlands was also a merger between the first margarine factory called in the world and another factory of the same product and from the same city, Oss, in the Netherlands. The soapmaker company revolutionized the market because it helped to a more hygienic society and the manufacturing of the product was wrapped. The name of the company is a fusion between the Dutch firm called Margarine Unie and the British firm called Lever Brothers. What Unilever did, was to expand its market locations to the American Latin and Africa. Moreover they widened the product areas to new sectors such as particular food and chemical products. -
Magnum Report
Campaign Research Brief Elva Wang U3047371 Thursday 5:30 Tutorial Tutor: Alison Sims 0 Table of Contents Page 1. BRAND ANALYSIS 3 1.1 HISTORY OF STREETS MAGNUM 3 1.2 PRODUCT LAUNCH HISTORY 3 2. GENERAL OVERVIEW OF STREETS 3 2.1 MARKET POSITIONING 3 2.2 TAG LINE 4 2.3 UNIQUE SELLING PROPOSITION 4 3. ICE CREAM INDUSTRY 4 3.1 PRIMARY ACTIVITIES IN INDUSTRY 4 3.3 KEY INDUSTRY STATISTICS 6 3.4 GROWTH SECTOR 6 3.5 INDUSTRY TREND 7 1 3.6 INDUSTRY FORECAST 7 4. PRODUCTS 7 4.1 MAGNUM TEMPTATION CHOCOLATE 8 4.2 MAGNUM SANDWICH 8 4.3 LIST OF PRODUCTS 9 5. COMPETITOR ANALYSIS 11 6. CONSUMER RESEARCH 11 7. CONSUMER INSIGHT 11 8. TARGET AUDIENCE 12 9. PAST CAMPAIGN ANALYSIS 12 10. MEDIUMS USED IN PAST CAMPAIGN 14 11. SOCIAL CAUSE: THE AUSTRALIAN DAIRY INDUSTRY 15 12. REFERENCES 16 2 1. BRAND ANALYSIS 1.1 HISTORY OF STREETS MAGNUM As a food brand under parent brand Unilever and the brand Streets, Magnum was first launched in the United Kingdom in 1987. Ever since then, Magnum ice cream has been the first ice cream on a stick especially for adults. Today, Magnum is one of the world's leading impulse ice cream brands, selling around 1 billion units a year. (Streets ice cream, 2010) 1.2 PRODUCT LAUNCH HISTORY 1996 Double Chocolate 2000 Double Caramel 2002 Yoghurt Fresh and Magnum Intense 2003 7 Sins 2005 5 Senses 2006 Magnum Almond Mint on the core range 2010 Magnum Gold?! (Magnum, 2011) 2. -
Unilever Plc Announces Closing of Open Offer to Increase Its Stake in Hindustan Unilever
Press Office Unilever PLC, 100 Victoria Embankment, London, UK Email: [email protected] Web: www.unilever.com News Release News Release News Release News Release UNILEVER PLC ANNOUNCES CLOSING OF OPEN OFFER TO INCREASE ITS STAKE IN HINDUSTAN UNILEVER London/Mumbai, 4th July 2013. Unilever PLC (LSE: ULVR) announced today that, pursuant to the voluntary open offer to increase its stake in Hindustan Unilever Limited (HUL), shareholders of HUL tendered 319,699,278 shares during the tender period for the open offer which commenced on 21 June 2013 and closed on 4 July 2013. The offer price of INR 600 per share values the transaction at approximately INR 191.8bn or €2.45 billion (based on prevailing foreign exchange rates). Based on the shares tendered which represent 14.8% of HUL, Unilever would increase its stake from 52.48% to 67.28%. Paul Polman, CEO Unilever, said: “We are pleased to have received such a good response to our voluntary open offer and that – as a result – we will significantly increase our stake in Hindustan Unilever, an excellent Indian business with a proud heritage and the potential for attractive long-term growth.” On completion of the verification of shares tendered, the details of the final acceptance will be communicated by Unilever PLC on 11 July 2013. The payment for shares tendered and accepted will be completed on or before 18 July 2013, at which point Unilever PLC will acquire full beneficial ownership of the shares tendered and accepted in the open offer. The open offer was first announced on 30 April 2013 and is being managed by HSBC Securities and Capital Markets (India) Private Limited.