Unilever Australasia 20 Cambridge St Epping NSW 2121 Private Bag 2 Epping NSW 1710 Committee Secretary Parliamentary Joint Committee on Corporations and Financial Services Department of the Senate Parliament House Canberra ACT 2600 Australia [email protected] 28 September 2005 Dear Sir/Madam, Thank you for the opportunity to provide a submission to your inquiry into Corporate Social Responsibility and Triple Bottom Line reporting. I attach here Unilever’s submission, and I would be happy to discuss with the Committee any of the information presented here. If you require any clarification or further information, please don’t hesitate to contact me. Kind regards, Sarah Clarry Corporate Social Responsibility & Communications Manager Tel: +61 (0)2 9869 6321 Email: [email protected] Parliamentary Joint Committee Inquiry into Corporate Social Responsibility Submission from Unilever Australasia Executive Summary Corporate Social Responsibility is increasingly the focus of many conferences, round tables, publications and networking exercises, as businesses start to recognise the implications of sustainability and socially responsible behaviour on their markets, their employees, their communities and the environments in which they operate. Companies that may once have had no reason to collaborate, or who may even have been competitors, are now seeking to work together and discover ways in which they can support social change. CSR is the vehicle through which these businesses to work together for common good. Corporate Social Responsibility is a natural attractor for creativity and innovation, as it requires a different way of viewing the business model. The imposition of regulations on this area of business will serve only to stifle this natural innovation and energy, and shift the focus of CSR from its essential role of ensuring the future of the community and environment, to one of obligation and bureaucracy. CSR is developing rapidly and energetically as a philosophy and a business movement in its own right. Unilever’s position is that the sensible way forward is to look for ways to support its expansion and mainstream acceptance without hobbling it with unnecessary regulations. About Unilever Unilever Australasia is an operating company of Unilever PLC, an Anglo-Dutch FMCG (fast-moving consumer goods) multinational that operates in around 100 countries, employing 227,000 people. In 2004, Unilever’s worldwide turnover was €40,366 million. Every day, around 150 million people choose Unilever’s brands to feed their families and to clean themselves and their homes. Unilever’s leading Food brands include Flora, Lipton, Bertolli and Streets. Leading Home and Personal Care brands include Omo, Surf, Jif, Dove, Lux, Sunsilk, Lynx and Rexona. In 2004, Unilever spent more than €65 million on a wide range of community projects, equivalent to 1.5% of pre-tax profits. Worldwide, Unilever has 114 manufacturing sites certified to the international environmental management standard, ISO 14001. Unilever’s Corporate Mission “Unilever's mission is to add vitality to life. We meet everyday needs for nutrition, hygiene, and personal care with brands that help people feel good, look good and get more out of life.” The corporate mission shows how clearly the business understands 21st century-consumers and their lives. But the spirit of this mission forms a thread that runs throughout the company’s history, leading back to the late 19th century. Unilever’s History In the 1890s, William Hesketh Lever, founder of Lever Bros, stated his mission: “To make cleanliness commonplace; to lessen work for women; to foster health and contribute to personal attractiveness, that life may be more enjoyable and rewarding for the people who use our products”. Balancing profit with responsible corporate behaviour In the late 19th century, the businesses that would later become Unilever were among the most philanthropic of their time. They set up projects to improve the lot of their workers and created products with a positive social impact, making hygiene and personal care commonplace and improving nutrition through adding vitamins to foods that were already daily staples. Today, Unilever still believes that success means acting with the highest standards of corporate behaviour towards our employees, consumers and the societies and world in which we live. Over the years Unilever has launched or participated in an ever-growing range of initiatives to source sustainable supplies of raw materials, protect environments, support local communities and much more. External Opinion · Food Industry Category Leader in the Dow Jones Sustainability Index for the sixth year running. · Top Environmental Reporter in the UNEP/Standard & Poor’s Sustainability 6th Benchmark Survey of corporate non-financial reporting. · Ranked joint 32nd in the Top 100 Companies that Count in the UK’s Business in the Community Corporate Responsibility Index 2004. Culture Unilever has a long history of acting as a custodian in the many communities in which the business operates. The culture and philosophy of community focus is leadership-driven, borne out in even the most senior managers within the business, as is evidenced in the story in Appendix B. Unilever prides itself on its role as a socially responsible business. Unilever believes that communities give companies a licence to operate, and it is the company’s responsibility to earn that licence through exemplary behaviour towards their employees, their communities and the environment. Unilever seeks to take a leadership role in Corporate Social Responsibility. Globally, this is evidenced by involvement in the Marine Stewardship Council (through working with WWF), sustainable agriculture and water. Unilever Australasia Unilever Australasia operates at eight major sites across Australia and New Zealand, employing more than 2000 people. In Australia, Unilever operates the Streets ice cream factory at Minto in south western Sydney and makes a range of home and personal care products at the North Rocks factory in Sydney’s north west. Unilever’s Brand Development, Finance, HR and Customer Development teams are based in Epping, Sydney. In Victoria, the Customer Development team is based in Camberwell, and there are two Continental Foods factories, one in Knoxfield in the outer suburbs of Melbourne, and one in Tatura in the Goulburn Valley. There are also sales offices in all states. Like the global operation, Unilever Australasia takes seriously its role as a custodian of the communities and environment in which it operates. The Business in the Community Model Unilever Australasia uses the same four-pronged approach to Corporate Social Responsibility as the UK’s Business in the Community Model. Marketplace Workplace Community Environment 1) Marketplace Marketplace covers Unilever’s products — product safety, product information, competition, supply chain and sourcing options, governance issues, ethics, legal, etc. Product Safety Unilever’s Code of Business Principles states: “Unilever is committed to providing branded products and services which consistently offer value in terms of price and quality, and which are safe for their intended use.” “In our scientific innovation to meet consumer needs we will respect the concerns of our consumers and of society. We will work on the basis of sound science applying rigorous standards of product safety.” In addition, Unilever Australasia has a Quality & Consumer Safety Policy, as well as a Framework of Standards for Consumer Safety Management. To obtain copies of these policies, contact Sarah Clarry on (02) 9869 6321 or via email at [email protected] Product Information Unilever’s Code of Business Principles states: “Products and services will be accurately and properly labelled, advertised and communicated.” Unilever Australasia’s Home and Personal Care business has operated the consumerlink web site since 2000. (www.consumerlink.com.au) The purpose of the site is to provide a place where consumers can have all their questions about Unilever’s Home and Personal Care products, and other related issues, answered. The site provides information on skin sensitivity, hygiene and environmental issues, as well as stains and stain removal, optimal wash performance, marketing and pack design, product safety and resources for students. Unilever’s Nutrition Enhancement Program Unilever is implementing a nutrition enhancement program across its entire food and beverage portfolio. This is a global process to assess and enhance the nutrition composition of its portfolio. It drives further reductions in trans fat, saturated fat, sodium and sugar levels, and enhances communication, information and education about the dietary roles of Unilever food products. This voluntary program builds on work done in the light of current scientific and nutritional advice. It is global, and is being implemented across every product using benchmarks based on dietary recommendations established by national dietary guidelines and the World Health Organisation. Competition Unilever’s Code of Business Principles states: “Unilever believes in fair yet rigorous competition and supports the development of appropriate competition laws. Unilever companies and employees will conduct their operations in accordance with the principles of fair competition and all applicable regulations.” Business Partner Code To meet the expectations consumers have of Unilever brands as high-quality, reliable products, Unilever forms close working