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Home , Cleveland Monsters, Len Komoroski, Rossetti Architects, The Block (basketball)

’S EPICENTER OF ENTERTAINMENT PHOTOS: TREPAL PHOTOGRAPHY/ PHOTOGRAPHY/CLEVELAND TREPAL PHOTOS:

OCTOBER 28-NOVEMBER 3, 2019 SPECIAL ADVERTISING SECTION I SPORTS BUSINESS JOURNAL 1A ROCKET MORTGAGE FIELDHOUSE: CLEVELAND’S EPICENTER OF ENTERTAINMENT

ROCKET MORTGAGE FIELDHOUSE PHOTOS: TREPAL PHOTOGRAPHY/CLEVELAND CAVALIERS PHOTOS: TREPAL

Creating a New, more connectivity to the brand the see Cavaliers or Monsters games, we company is using on a customer-fac- can cover the spectrum of interest.” State-of-the-Art Arena ing basis,” said Nic Barlage, president “We believe the Rocket Mortgage In July, Rocket Mortgage FieldHouse through a Total Renovation of business operations for the Cavs FieldHouse transformation is received its highest ranking from Walking into Rocket Mortgage and Rocket Mortgage FieldHouse. “It the most holistic renovation Pollstar, the concert industry’s leading was a unique convergence of oppor- trade publication, when it was ranked FieldHouse, guests are greeted by the of a major professional arena Power Portal, a dazzling display of tunities between the venue’s transfor- 27th of 200 top worldwide venues for video and sound that surrounds and mation and Quicken Loans’ rebrand- ever executed and will set the entertainment ticket sales (not includ- immerses them in one of the venue’s ing happening at the same time.” standard going forward.” ing sporting events). Additionally, the new signature experiences. The FieldHouse, which is owned by FieldHouse was ranked 11th in the U.S. This is just one highlight of the Cuyahoga County and the city of for major concerts in 2019. recently completed two-year trans- Cleveland, has been a catalyst CEO I Cavs and Rocket “This ranking shows we have one of Mortgage FieldHouse formation to Rocket Mortgage behind nearly $2 billion in develop- the highest performing per capita FieldHouse, which was so all-encom- ment in Cleveland’s Gateway District. buildings in the world,” said Komoroski, passing that both new visitors and Home to 2,500 residents, Rocket “and six of the 11 U.S.-ranked venues returning guests alike will feel as if Mortgage FieldHouse, Progressive are in New York and .” they’re walking into a brand-new Field (), six hotels, experience. We’re also in the heart of “One of our primary goals was to venue, not one that’s 25 years old. unique stores and more than 60 res- the entertainment district and you put the FieldHouse on a path to make taurants and bars, the Gateway can’t replicate this type of location in it one of the best venues in the U.S. District is ’s most an urban core.” and the world for the next 15 to 20 Renovating was Cleveland’s visited neighborhood, attracting more The 19,432-seat Rocket Mortgage years of its life span,” said Barlage. “To Answer for a New Venue than five million people a year. Twenty FieldHouse, which has generated do that, we transformed the entire years into a 30-year lease, rather than more than $650 million in state and building and fan experience.” Originally built at a cost of $152 build a brand-new venue at a stag- local tax revenue since its inception, With the venue’s renovation, the million (equal to $263 million today), gering cost, the Cavs worked closely and nearly $200 million a year in Cavs, whose previous lease was set to Rocket Mortgage FieldHouse opened with city, county and civic leaders to direct spending to the city and expire in 2027, extended their lease in 1994 as Gund Arena. In 2005, the create a more efficient model and county, is home to the NBA’s seven additional years, through 2034. building was renamed Quicken Loans transform their current structure from Cleveland Cavaliers and the AHL’s This commitment to play in the same Arena when , chairman the ground up. . It also hosts more facility for 40 years is among the lon- and founder of Quicken Loans, “The bones of the building, the than 200 ticketed and 1,400 private gest in professional sports. acquired the Cleveland Cavaliers and bowl and the viewing experience are events and attracts more than two “Dan (Gilbert) is proud we have the venue’s operating and naming exceptional,” said Len Komoroski, CEO million visitors each year. one of the most public-friendly leases rights. With the transformation, the of the Cavs and Rocket Mortgage “Our events can attract every of any mid- to small-market team in building was renamed after the com- FieldHouse. “That’s always been a demographic,” said Barlage, “whether the NBA and in pro sports in general,” pany’s retail-focused brand, Rocket strength of the building. But, one of its you enjoy Metallica, Celine Dion, said Komoroski. Mortgage. weaknesses was the lack of public Travis Scott, want to bring your young “The venue’s new name creates space and the ingress/egress children to a family show, or want to SEE ROCKET MORTGAGE, PAGE 4A

2A SPECIAL ADVERTISING SECTION I SPORTS BUSINESS JOURNAL OCTOBER 28-NOVEMBER 3, 2019 ROCKET MORTGAGE FIELDHOUSE: CLEVELAND’S EPICENTER OF ENTERTAINMENT CLEVELAND’S MUST-SEE PROPERTY

A stunning $185 million transformation makes this one-of-a-kind downtown location an absolute must-see, must-hear, must-play venue. We’ve given the home of Rock & Roll a star-studded new house!

Move-in ready

Family room seats 19,432

0 bedrooms, 264 baths

Chefs on staff include Michael Symon, Jonathon Sawyer, Rocco Whalen, Karen Small, Matt Mytro, Paul Minnillo, Fabio Salerno, and more

Multi-car garage (with plenty of room for Grave Digger)

Central Air, but it still gets hot

Humongotron TV

Custom windows

Sweeping skyline views

Flaming pyrotechnics

Cleveland Made

OCTOBER 28-NOVEMBER 3, 2019 SPECIAL ADVERTISING SECTION I SPORTS BUSINESS JOURNAL 3A

CGX-065102 SBJ Full Page Venue Ad 1023.indd 1 10/15/19 1:56 PM ROCKET MORTGAGE FIELDHOUSE: CLEVELAND’S EPICENTER OF ENTERTAINMENT

ROCKET MORTGAGE, FROM PAGE 2A audio tunnel. Located in the Northwest Atrium at the Sherwin- While the cost to build a brand new Williams entrance, the portal features venue could have reached $800 mil- more than 24 million pixels in 2,200 lion or more, Rocket Mortgage square feet of direct view LED (DVLED) FieldHouse was rebuilt at a cost of $185 that delivers stunning 4K video, along million. Originally designed as a 50/50 with a cutting-edge sound system split with the Cavs and the city/county from Audiotechnik. each paying $70 million, the Cavs In the Power Portal, the sound from increased their portion to $115 million the video follows guests through the to include additional transformations. 39-foot tunnel. With the innovative “At $800 million, the cost to build a pairing of video and audio, each new venue, even with a public/private guest has a unique experience, even partnership, would have been a sub- while other guests are inside the stantial lift for a community of our tunnel. size,” said Komoroski. “The audio experience for a fan at The renovation will pay for itself as the front of the portal is connected to the public portion of the financing what they’re seeing visually, which is comes from event-related revenue different from what the person at the sources, primarily an existing admis- other end of the portal is seeing and sions tax on tickets sold to any event hearing,” said Mike Conley, Cavs’ at the FieldHouse. senior vice president and chief infor- With a public concourse footprint of mation officer. “The technology 152,970 square feet, the Cavs groups the audio and video together increased the FieldHouse’s public regardless of where it’s being shown space by 37 percent. “We’ve gone within the portal. This is the first install- from having amongst the least amount ment in the U.S. of the pairing of this of public square footage of any com- audio and video technology. It’s the parable building in the league to hav- combination of these two technolo- ing amongst the most,” said Komoroski. gies that make this the first of its kind.” “We’ve turned the size of our The Power Portal features scenes FieldHouse into an absolute strength.” related to the current event. For “Rocket Mortgage FieldHouse sets example, at Cavs games, the Power the standard going forward for how Portal will feature Cavs players, while teams can transform their building,” for a concert, it will feature the head- said Barlage. line artist. “Other venues will want to copy the Power Portal because it gives you an Rocket Mortgage exciting feeling as you enter the venue,” said Jerry Cifarelli, founder FieldHouse and vice chairman of ANC, which BY THE NUMBERS operates all of the FieldHouse’s video displays, including the new Power Portal, Canyon and Totem.

605,000 l Workforce hours PHOTOGRAPHY/CLEVELAND CAVALIERS TREPAL An impressive 77,110-square-feet of brushed aluminum forms a massive winding curtain wall $185 million l Construction inside the North Atrium. cost The Curtain Wall and Canyon Captivate Entering Guests 152,970 square feet l Venue The North Atrium — A Front “The North Atrium not only serves footprint the operational and functional pur- Inside the North Atrium is Door to Downtown Cleveland pose of fan ingress and egress, it also 77,110-square-feet of brushed alumi- square feet l North 77,110 The Cavs added 42,530 square creates an iconic window to down- num that forms a massive winding Atrium curtain wall feet to Rocket Mortgage FieldHouse town Cleveland, opening up the curtain wall that was fabricated by 19,432 l Seating capacity by expanding and enclosing the venue to downtown for all that activity -based EventScape. SHoP entire north side of the venue with an to be seen,” said Komoroski. Architects developed the concept of 2,700 l Construction workers exterior wall made of 1,475 panes of the expansive glass and architectural aluminum curtain wall, while Gensler 2,200 l Square feet of Power glass. With this open visibility, the The Power Portal — A Stunning Portal LED panels FieldHouse is not only more con- Architects, the architect of record, nected to the city, it actually feels like Immersive Experience embellished and executed the 1,500 l Curtain wall color design. an extension of the city. The Power Portal, one of the ven- combinations “Before the transformation, we had ue’s signature elements, is a first-of-its- a closed building,” said Antony SEE ROCKET MORTGAGE, PAGE 6A 1,475 l North Atrium glass kind fully immersive LED video and Bonavita, Cavs executive vice presi- panes dent of venue operations. “People in 1,400 l Private events the city didn’t know if there was an event unless they saw people walking l 4K flat screen TVs 731 in and out. Now, when you look at the 279 l Wireless access points front of our building, with the glass facade and the curtain wall, we are 200+ l Ticketed events interactive with the city. We’ve raised 62 l Reimagined suites the level of engagement and excitement.” 40 l Years Cavs will have The North Atrium provides guests played in the arena when with a welcome respite from the ele- the current lease ends ments. The FieldHouse will host 65 events in the 121 days from November 22 l Artists 2019 through February 2020. As fans 8 l Neighborhoods make their way to the ticket gates, the North Atrium shelters them from the 5 l Creative storytelling chilling winds, rain and snow that PHOTOGRAPHY/CLEVELAND CAVALIERS TREPAL multimedia flex walls come with a northern winter. The Power Portal is a fully immersive video and audio tunnel that can be programmed with any visual, including views of downtown Cleveland.

4A SPECIAL ADVERTISING SECTION I SPORTS BUSINESS JOURNAL OCTOBER 28-NOVEMBER 3, 2019 ROCKET MORTGAGE FIELDHOUSE: CLEVELAND’S EPICENTER OF ENTERTAINMENT New Season, New Look.

The transformation of the Rocket Mortgage FieldHouse is yet another phase in Bedrock’s long-term investment in downtown Cleveland. As a full-service real estate and development company, we are proud to work alongside so many partners who share in our commitment to the success of the Cavaliers and the City of Cleveland.

BedrockDetroit.com

OCTOBER 28-NOVEMBER 3, 2019 SPECIAL ADVERTISING SECTION I SPORTS BUSINESS JOURNAL 5A

191018_SportsBusinessJournalAd_10-625x14.indd 1 10/18/19 11:05 AM ROCKET MORTGAGE FIELDHOUSE: CLEVELAND’S EPICENTER OF ENTERTAINMENT

ROCKET MORTGAGE, FROM PAGE 4A

At night, more than 1,500 color Rocket Mortgage combinations of light can be directed FieldHouse Partners onto the curtain wall to create move- ment that can change the Naming Rights Partner FieldHouse’s personality for any event. Rocket Mortgage Like the Power Portal, the curtain wall reflects the event. For Cavs FieldHouse Transformation games, the wall may be illuminated in Partners wine and gold; for a Pink concert, it could be pink; and for Autism Bacardi Awareness Night, blue. Bell’s Brewery “The glass enclosing the North Budweiser Atrium is iconic in and of itself,” said Komoroski, “but the brushed alumi- Cleveland-Cliffs num curtain wall gives it life and dimension and, architecturally, makes Crescent Digital an incredible statement.” Crown Royal Regal Apple Connecting two sides of the curtain Discount Drug Mart

wall is the Canyon. In the Northeast PHOTOGRAPHY/CLEVELAND CAVALIERS TREPAL Everstream Atrium, at the Cleveland-Cliffs When guests enter through the Cleveland-Cliffs entrance, they’re greeted by a stunning visual FirstEnergy entrance, the Canyon contains more experience on the Canyon. FOX Sports Ohio than 8.3 million pixels in a custom, Goodyear four-story hourglass shape. It adds said Barlage, “from event level behind-the-scenes atmosphere of Huntington Bank another vibrant video experience as through to the street level, club level activities occurring on game day. The KeyBank guests enter the main concourse. and, ultimately, to Loudville.” other two clubs – Huntington Legends On Loudville’s north side, the Club and Westfield Champions Club Litehouse Pools & Spas Overlook Bar gives fans a – provide views to the game action Medical Mutual of Ohio Premier Destinations for 3,000-square-foot gathering space on the Huntington Club Level. Moen FirstEnergy Loudville that provides spectacular views of The Cavs removed 20 suites to Pepsi downtown Cleveland and the city’s create the Huntington Legends Club. More than half the people attend- Saucy Brew Works skyline. This new space features private, the- ing events at Rocket Mortgage Sherwin-Williams “We’re going to have reverse ater-style seating boxes with luxurious FieldHouse sit in the upper concourse, TCP Lighting migration, with people from the main leather seats and drink rails. Each box aka, FirstEnergy Loudville. UPS concourse coming to Loudville to is identified by the Cleveland basket- “The upper level in most sports Westfield Insurance check out these great spaces,” said ball or hockey legend whose picture facilities doesn’t have the accouter- Komoroski. adorns the wall, such as Cavs’ leg- ments you’d see on the lower level,” ends: Nick Mileti, team founder; Bill Construction Partners said Bonavita. “Since every fan is Fitch, team’s first head coach; former important, we created club-like desti- Whiting-Turner l general Premium Spaces and Clubs general manager Wayne Embry; and nations there.” contractor Provide High-End Amenities players , Brad Daugherty, Loudville’s two new signature , Sr., Gensler Architects l architect spaces are the Budweiser Brew House With five clubs and 62 suites, the , , Nate of record and Overlook Bar. For the Budweiser FieldHouse features more than 45,000 Thurmond and more. Rossetti Architects l design Brew House, the Cavs removed 1,000 square feet of premium spaces that The Westfield Champions Club is architect seats to create more than 2,500 accommodate more than 2,500 decorated with art that celebrates square feet of standing-room space. people. Every space includes full-ser- the Cavs and Monsters 2016 champi- With a large bar that runs the width of vice bars, along with premium food Additional Partners onship titles. the section and exceptional views of options. The re-imagined suites and new Aramark l food service the court, it has become a go-to des- Three clubs on the event level — premium spaces were designed by tination for fans from any seating area. Litehouse Chairmans Club, Bacardi Library Street -based Rosetti Architects. “We wanted to elevate the fan Ocho Signature Lounge and the Collective l art curator experience throughout the building,” Courtside Club — offer a SEE ROCKET MORTGAGE, PAGE 7A TREPAL PHOTOGRAPHY/CLEVELAND CAVALIERS TREPAL PHOTOGRAPHY/CLEVELAND CAVALIERS TREPAL The Budweiser Brew House gives fans in Loudville a premium destination with exceptional Each box in the Huntington Legends Club features photos of Cleveland’s and views of the court. hockey legends.

6A SPECIAL ADVERTISING SECTION I SPORTS BUSINESS JOURNAL OCTOBER 28-NOVEMBER 3, 2019 ROCKET MORTGAGE FIELDHOUSE: CLEVELAND’S EPICENTER OF ENTERTAINMENT

ROCKET MORTGAGE, FROM PAGE 6A Connecting the North Atrium with the main concourse is Whalen’s two- Neighborhoods Provide story restaurant. On the first level is Social Gathering Hubs Rocco’s, which features quick service, self-order fun street food. The second The increase in the venue’s square level has Fahrenheit at Rocket footage allowed the Cavs to create Mortgage FieldHouse, a higher execu- eight social gathering hubs or neigh- tion-style restaurant that seats 75 peo- borhoods – Northeast Atrium, ple and includes signature dishes in Northwest Atrium, South, East and West celebration of the restaurant’s 20th on the main concourse; the Rotunda anniversary. on the Huntington Club Level; Other local chefs are Paul Minnillo Loudville East, featuring the Overlook and Matt Mytro from Flour Pizza; Fabio Bar; and Loudville South, featuring the Salerno from Bandito’s, a Mexican res- Budweiser Brew House. taurant; Karen Small of Market at the “Each one of these neighborhoods Fig, a Mediterranean-focused farm-to- has its own personality,” said table restaurant; Tiwanna Scott- Komoroski, “just like in Cleveland, with Williams, from PearlFlower Catering; Tremont, Ohio City or the Detroit- TREPAL PHOTOGRAPHY/CLEVELAND CAVALIERS TREPAL Vic Searcy from Sauce the City; and Shoreway neighborhoods.” Food and beverage options for fans in the South Neighborhood include Saucy Brew Works, former Cavalier Elmore Smith with “This FieldHouse is about commu- Greenhouse Kitchen and Market at the Fig. Elmore’s Smokehouse, a barbecue nity,” said Bonavita. “Our new neigh- concept. in a multitude of ways for years to Aramark’s district manager. “We borhoods are places for people to “To get an authentic feel, we built come. We’re honored to have worked focused on these great new social eat, play, gather and engage with locations that are tailored to the with the Cavs over the last several neighborhoods that are anchored by each other.” menus and suit the desires and tastes years to complete this beautifully a wonderful diverse assortment of “The design team for Rocket of our local chefs,” said Adam Zann, designed facility and deliver it to the specialty, local concepts.” Mortgage FieldHouse partnered with general manager of Aramark at city of Cleveland.” Rocket Mortgage FieldHouse fea- the Cleveland Cavaliers to take the Rocket Mortgage FieldHouse. tures three local chefs of national user experience to a new level for ath- Anchoring the South and West renown – Michael Symon, with letes, sports fans and concert goers,” neighborhoods respectively are two A Taste of Cleveland Symon’s Burger Joint; Jonathan said Ryan Sickman, principal and craft brewery offerings – Saucy Brew Sawyer, with Greenhouse Kitchen; and director of sports at Gensler Architects. Within its eight neighborhoods, the Works, another local, award-winning Rocco Whalen, with Fahrenheit. All “The creation of neighborhoods and FieldHouse features an array of food concept, from Cleveland’s Hingetown have been featured on the Food social spaces throughout all levels of and beverage choices, from standard neighborhood, and -based Network and Symon and Sawyer are the arena will provide Cleveland’s ballgame fare to upscale options. Bell’s Brewery. In Loudville, the fans the opportunity to enjoy the “Our goal was to elevate the local James Beard Foundation Award events at Rocket Mortgage FieldHouse experience,” said Kevin Kearney, winners. SEE ROCKET MORTGAGE, PAGE 8A

OCTOBER 28-NOVEMBER 3, 2019 SPECIAL ADVERTISING SECTION I SPORTS BUSINESS JOURNAL 7A ROCKET MORTGAGE FIELDHOUSE: CLEVELAND’S EPICENTER OF ENTERTAINMENT S S R R AV ALI E AV ALI E C C FC ZY K/CL EVE LAND FC ZY K/CL EVE LAND OS E OS E J J AARON AARON Able to recognize food items by their size, shape and color, the Mashgin self-checkout units Each entrance to the seating bowl is identified by a portal , making it easier for speed up the check out process. guests to navigate the venue.

ROCKET MORTGAGE, FROM PAGE 7A throughout the season. self-checkout technology at CLE/MKT confusing,” said Bonavita. “Our seat In some areas, such as at Symon’s on the main concourse, a grab-and- numbering system was counter-clock Budweiser Brew House is a standing- Burger Joint, visitors can interact with a go convenience store, self-order envi- wise, which is reverse from your every room only destination that provides an traditional cashier or use a self-order ronment, and at the Budweiser Brew day life. We wanted to simplify things open view to the arena bowl. kiosk and then pick up their food from House in Loudville. Programmed to by providing the clearest direction Richardson Design developed a single centralized area. Dining recognize objects by their size, shape possible.” and designed the branding concepts options in Loudville feature a self-order and color, the Mashgin units speed up In most sports facilities, each sec- for the majority of the FieldHouse’s kiosk that allows visitors to order from the check out process. tion has two entrances. Since tickets food and beverage concepts. “We several dierent restaurants at a single typically identify section, row and seat worked with the local chef partners to terminal and gather their food at one numbers, fans don’t know which of the bring their concepts to life through location. Improved Wayfinding two entrances they should use. This interior design, graphics and brand- “In the past, if you wanted pizza, a can cause backups in the concourse Elevates the Fan Experience ing,” said Scott Richardson, founder hot dog and wings, you’d have to go as fans choose one entrance, realize and chief creative officer of to three locations,” said Zann. “Now, Rocket Mortgage FieldHouse fea- their seats are closer to the other Richardson Design. “We gave each you can go to one self-order kiosk, tures new intuitive portal and wayfind entrance and reverse course. stand its own unique personality that order all three items and pick them up ing systems, which make it easier for The Cavs solved this problem by relates to each chef and each together.” fans to navigate the building. giving each seating bowl entrance a concept.” The venue also oers Mashgin “Previously, our building was portal number. Now, not only does The Launch Test Kitchen (LTK) in the every seat locater include a section, East neighborhood is a first-of-its-kind row and seat number, it also includes transformational concession experi a portal number that tells fans which “Previously, our building was confusing. Our seat numbering ence that serves as an incubator. The seating bowl entrance to use. To fur- Cavaliers, Aramark and the Cleveland system was counter-clockwise, which is reverse from your ther simplify the process, the seats are NAACP branch worked together to everyday life. We wanted to simplify things by providing the now numbered in a standard clock develop opportunities for local diverse wise fashion. chefs to feature their food at LTK. The clearest direction possible.” Additionally, each level in the first Cleveland-based chef to be building is more descriptive. Previously, showcased is Scott-Williams. Dining ANTONY BONAVITA options will rotate every 10-12 games Executive Vice President of Venue Operations I Cavs SEE ROCKET MORTGAGE, PAGE 9A

8A SPECIAL ADVERTISING SECTION I SPORTS BUSINESS JOURNA L OCTOBER 28-NOVEMBER 3, 2019 ROCKET MORTGAGE FIELDHOUSE: CLEVELAND’S EPICENTER OF ENTERTAINMENT

ROCKET MORTGAGE, FROM PAGE 8A court, along with a replica of the championship trophy and ring make they were named Level 1 through up one section. Another section hon- Level 5. This was confusing to fans ors Cavs legends on the Wall of Honor, who thought the main concourse was which features a mosaic of custom- Level 1, when in fact, it was Level 3. designed tiles that represent each Now, the level names clearly identify honoree. for fans where they are in the building A section devoted to the Cleveland – Event, Everstream Founders, Street Monsters features the venue’s dasher and Huntington Club levels and board system, an iconic memento FirstEnergy Loudville. from the team’s 2016 championship that features 15 black Decorating the FieldHouse “X” marks that were spray painted by the players to mark each win. It also The Cavs partnered with Detroit- includes a replica of the team’s based Library Street Collective to championship trophy and ring. curate the FieldHouse’s art program, A fourth section, “Hello Cleveland”, which was privately funded by Gilbert pays homage to Cleveland’s music

and his wife, Jennifer. The venue fea- JACOB KOESTLER/CLEVELAND CAVALIERS history as the home of rock ‘n roll, tures work from 22 local, national and Decorating the Northeast Atrium is Shepard Fairey’s “Hi-Fidelity” mural and FAILE’s “Defend while the final section showcases the international artists, including eight art- the Land” painting. FieldHouse’s upcoming events. ists with ties to . “We’ve created the most spectac- sculpture by internationally-renowned A mural running the length of the Each of the more than 100 pieces ular selfie zone in Cleveland,” said artist KAWS that is located at the Everstream Founders level is painted of contemporary art was created or Tracy Marek, Cavs executive vice Cleveland-Cliffs northeast entrance. with plays from some of the top selected to convey the spirit of sports- president and chief marketing officer. It’s the first time artwork from KAWS, moments in Cavs’ history, including manship and the power of resilience. Plaques throughout the concourse who is known for larger-than-life sculp- “,” “The ” and “The Stop,” Selections range from paintings and showcase facts about the Cavs and tures and hardedge paintings, has iconic plays that occurred near the murals to light installations and Monsters, as well as the community appeared in Cleveland. end of the Cavs historic Game 7 vic- sculptures. and Cleveland natives, such as Bob Also appearing in Cleveland for tory during the 2016 NBA Finals, along “A personal passion for Dan and Hope and UFC champion Stipe the first time is Shepard Fairey, whose with the Miracle of Richfield. Jennifer Gilbert is art and how it Miocic. “Hi-Fidelity” large-scale mural, a trib- The North Atrium features a flex meshes with these great public “The general concourse as a whole ute to music, also appears at the wall with five multimedia sections that spaces,” said Komoroski. “Art adds a has a very strong Cleveland feel,” said Cleveland-Cliffs entrance. Fairey is tell the history of the teams and music lively and soulful dynamic to the Marek. “There are a lot of images widely known for the “Hope” poster he acts that make up the venue’s storied building.” throughout the concourse that repre- One of the venue’s signature created for President Barack Obama’s past. 2008 presidential campaign. The Cavs’ 2016 NBA championship pieces is “Final Days”, a 20-foot tall SEE ROCKET MORTGAGE, PAGE 10A

Here’s to tHe Wine and Gold. Congratulations on the opening of the Rocket Mortgage FieldHouse.

PROUD PARTNER OF THE CLEVELAND CAVALIERS. ©2019 The Sherwin-Williams Company©2019

13288-01_SportsBiz_RMF_SponsorAd-key1.indd 1 10/16/19 4:53 PM OCTOBER 28-NOVEMBER 3, 2019 SPECIAL ADVERTISING SECTION I SPORTS BUSINESS JOURNAL 9A ROCKET MORTGAGE FIELDHOUSE: CLEVELAND’S EPICENTER OF ENTERTAINMENT

ROCKET MORTGAGE, FROM PAGE 9A TREPAL PHOTOGRAPHY/CLEVELAND CAVALIERS TREPAL PHOTOGRAPHY/CLEVELAND CAVALIERS TREPAL The Cleveland-Cliffs entrance offers spectacular views of downtown Cleveland. The interior One of the five flex walls in the North Atrium pays homage to the Cavs’ 2016 NBA features the Cavaliers Wall of Honor flex wall and the “Final Days” sculpture by KAWS. Championship. It features the championship court and replicas of the trophy and ring. sent our city’s neighborhoods.” Dazzling Displays ates an impactful experience.” percent of the trade contracts were Large images reflective of different Outside the venue, with its location executed with minority, women- areas of Cleveland appear above “In partnership with ANC, we’ve near two major highways that feed owned and small business owners. The each portal. This includes the Rock ‘n future-proofed our technological sys- downtown, Rocket Mortgage goals were pursuant to the city of Roll Hall of Fame, , tems from an infrastructure stand- FieldHouse needed a big, bold sign to Cleveland’s and Cuyahoga County’s Public Square, , the Pro point,” said Conley. “It should last announce upcoming events. This was Community Benefits Agreement. Football Hall of Fame and more. It’s a 25-30 years.” achieved with a three-tiered, two- visual guide of all the attractions To create a living, breathing sided DVLED Totem at the southwest WORKFORCE ACTUAL GOAL dynamic landscape that could take guests should visit while they’re in Discount Drug Mart entrance near the Minority 21% 16% Cleveland. on the look and feel of every event, interstates. Optimized for long-, “People from Cleveland will see the Cavs created dazzling displays, medium- and short-range viewing dis- Female 5% 5% lighting and signage. familiar things they take a lot of pride tances, the 75-foot Totem, which con- Cuyahoga County 46% 25% “We’ve pre-programmed lighting in,” said Marek. “Conversely, visitors tains more than three million pixels, City of Cleveland 20% 20% can walk the concourse and see schemes for the curtain wall,” said delivers valuable information through everything they should experience Conley. “We can pre-program event- vibrant video and graphics. type templates for every event. It cre- “We’re proud Rocket Mortgage during their visit.” There are also more than 730 HD FieldHouse has met and exceeded televisions throughout the FieldHouse, these goals that could set a new including a pair of 55” monitors out- benchmark for other projects of this side each portal on the main con- course. The displays are connected via an Internet Protocol Television SEE ROCKET MORTGAGE, PAGE 11A System (IPTV) that remotely delivers content to each monitor. With ANC’s software platform, the Non-Stop Action at team can create batches of content Rocket Mortgage for each individual event. “We’re pro- ducing all of the content and operat- FieldHouse ing it through one platform, synchro- Since its grand opening on nizing everything that goes on inside September 30, Rocket Mort- and outside the arena – the Totem, gage FieldHouse has hosted Canyon, Power Portal and the con- some of the biggest names course displays,” said Cifarelli. “It’s a in entertainment, including: dynamic show. And, at any moment, The Black Keys, Jurassic World one advertiser can exclusively own Live Tour, Carrie Underwood, every digital display in the venue.” Celine Dion and WWE Mon- “The Cavs have always been on day Night Raw. the front edge of technology,” contin- ued Cifarelli. “They’ve always been In addition to 18 Cleveland recognized by the NBA as having one Cavaliers basketball games of the finest game presentations in and 16 Cleveland Monsters the league.” hockey matches, upcoming events at Rocket Mortgage FieldHouse to complete 2019 It Takes a Village include: Under the direction of general con- tractor Whiting-Turner, more than 10/31 Urban League of 2,700 men and women worked more than 605,000 hours on the Benefit Concert construction. “We had an aggressive and com- 11/6 TOOL pressed schedule that had to fit over 11/11 Elton John two summers, between basketball seasons,” said John Olszewski, vice 11/16 Luke Combs president of construction for Bedrock 12/27 Trans-Siberian Detroit, which served as the Cavs rep- Orchestra resentative with the construction and design teams. 12/29 Cleveland Classic The Cavs met and exceeded their men’s basketball local and diversity goals as 52

10A SPECIAL ADVERTISING SECTION I SPORTS BUSINESS JOURNAL OCTOBER 28-NOVEMBER 3, 2019 ROCKET MORTGAGE FIELDHOUSE: CLEVELAND’S EPICENTER OF ENTERTAINMENT

ROCKET MORTGAGE, FROM PAGE 10A All-Star Game in 2022. The venue was also the game’s site in 1997 when the nature,” said Komoroski. league celebrated its 50th “I’ve never experienced people anniversary. who care and work as hard as people In NCAA action, the FieldHouse will in northeast Ohio,” said Bonavita. host the Women’s Final Four in 2024 “Everyone on this project came in and the first and second rounds of the every day and really cared about men’s tournament in 2020. what they were doing. The effort and “Without the transformation, we energy they put in was remarkable.” wouldn’t be in the discussions to bring The venue’s 125,000 square feet of those events here,” said Komoroski. terrazzo floors were manufactured and installed in the North Atrium and on the upper and lower concourses Hello Cleveland by Roman Mosaic & Tile Co. It was the only product used in the building that “The vitality and energy that exudes was manufactured onsite within the from Rocket Mortgage FieldHouse is construction process. unlike any other venue in the world,” “The raw components get shipped said Komoroski. to the building and the tiles are made “We couldn’t be more excited TREPAL PHOTOGRAPHY/CLEVELAND CAVALIERS TREPAL right there,” said Doug Wilczek, opera- because the opening of Rocket More than 1,475 panes of glass enclose the North Atrium, providing a magnificent reflection tions manager for terrazzo operations of downtown Cleveland. Mortgage FieldHouse coincides with at Roman Mosaic & Tile. “The end the 50th season of Cavaliers basket- result is a product that’s unique to the The exterior signs, with the largest Architects as the architect of record ball,” said Barlage. “As we also look at FieldHouse.” measuring 170’ x 7’, were created and Rossetti Architects as the design our playlist over the next 12 months, The building’s exterior signs, along with black perforated vinyl. At night, architect,” said Olszewski. “The group it’ll be one of the busiest times in the with the partnership signs in the pre- the light shines through the perforated had good synergy throughout the building’s history.” mium spaces, were installed by MC holes so the black lettering is no lon- process.” “We believe the Rocket Mortgage Group, headquartered in Cleveland ger seen. “You get a bright, resilient FieldHouse transformation is the most and one of the country’s largest pro- white sign at night, but during the day, holistic renovation of a major profes- viders of signage, lighting and electri- against the cream-colored building, Securing the Big Events sional arena ever executed and will cal solutions. there’s a great contrast with the black The renovation has given Rocket set the standard going forward,” said “This was a unique installation lettering,” said Eippert. Mortgage FieldHouse the opportunity Komoroski. “Both the interior and exte- because two of the five exterior signs “There was great collaboration to host the big, once-a-year events all rior have been completely trans- were on the North Atrium glass pan- between the Cavs management the top venues vie for. formed. Unless you knew otherwise in els,” said Tim Eippert, CEO of MC group, Bedrock, and Whiting-Turner as The FieldHouse’s biggest coup was advance, you would think it’s a brand- Group. the general contractor, Gensler landing the NBA’s 75th anniversary new venue.”

OCTOBER 28-NOVEMBER 3, 2019 SPECIAL ADVERTISING SECTION I SPORTS BUSINESS JOURNAL 11A ROCKET MORTGAGE FIELDHOUSE: CLEVELAND’S EPICENTER OF ENTERTAINMENT

12A SPECIAL ADVERTISING SECTION I SPORTS BUSINESS JOURNAL OCTOBER 28-NOVEMBER 3, 2019