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Vol 1: Issue 1 | Pages 32 | Price Rs.125/- TODAY A magazine for Public Relations and Corporate Communications Professionals FOCUS: Political Communication Hornet's Nest Stirred? He came and disrupted the stagnant world of Political Communications. Is he an abrasion or is he here to stay? INTERVIEWS: DILIP CHERIAN NUPUR SHARMA ALOK SANWAL People centric structures Articulation is a natural talent Government is no more selective crumble, institutions survive. unless one spends years to master it. in communicating with media. Public Relations as a profession has come of age in India. Several leading consultancies are celebrating their silver jubilees. Our Time Is Corporate communications directors are getting a seat at the leadership table. In an era like this, it is heartening that India does not have its own media portal and a magazine that celebrates the profession. Reputation Today is one such endeavour, which we hope, will fill the gap through its sharp focus on offering more to Now the intelligent communicator of 2016. Why a print magazine? You may ask. Well, print is not dying in India anytime soon. And when it does, we will be flexible to move to an online-only version. The communications business needs a media outlet that offers it its due. A place to exchange ideas and insights with compelling content. Fortunately, couple of India trade media outlets do offer some space to Public Relations and another couple of international portals keep a close eye on India. In all this, an India-focussed point of view gets missed out. Hence, the need for a Made In India communications portal dedicated to the craft we are all proud practitioners of. The idea has been hovering around for a while but the ability to execute was taking time. After successfully organising four editions of PRAXIS, this seemed like a natural progression. The basic philosophy is the same as the theme of the first edition of the annual summit – Our Time Is Now! We want professionals to be able to carry around a copy of this magazine with pride. We want younger professionals to show this magazine to their parents. We want older professionals to show this to their children. We want corporate communications departments to keep a copy of this magazine in their office libraries. And we want consultancies to display this magazine at their reception for visitors to browse through. We are hopeful that this magazine will grow from strength to strength. And hopefully, move from a quarterly to a monthly in the years ahead. We hope you enjoy reading these pages and keep coming back for more. We have shared our philosophy so you get to know us better. We can only grow by receiving your constant feedback. There is a lot in store. Let’s start from here and take one swift step at a time. Values : Impartial, Insightful, Inspirational Vision : To be the torchbearer for the future of the strategic communications profession Our Mission : To offer a holistic business-to-business outlet for the Philosophy intelligent communicator to gain inspiration and share insights Print line | ..................................................... From the Editorial Team | .................... • Publisher The PRomise Foundation • Editorial Team Lovejeet Alexander (India) Anubhuti Mathur (India) Aakriti Kaushik (Europe) Chitrangada Maitra (North America) Alejandra Brandolini (South America) Geeta Singh (Africa) Sunayna Shetty (Australia) The business of communications has greatly evolved in the last decade. • Design We have seen it in the corporate sphere and we see it in the political arena. The first issue of Reputation Today is testimony to that evolution. Blaq We could not think of another focus area for our cover story in the inaugural issue other than Political Communications. Every subsequent issue will focus on a relevant topic that is growing in importance. We would like to hear from you on what topics to focus on, in the future. Content | ...................................................... Getting this issue off the ground was no easy task as the subjects of the story are men and women who shy away from the media. Prashant Kishor has been the topic of many a discussion ever since 02 | News Roundup the current central government came to power. He became a hot topic and an even hotter commodity after the results of the Bihar elections in November 2015. There has not been such intense spotlight on one 06 | Cover Story individual of the kind he has faced. We could not think of another person to feature on the cover. 10 | PRAXIS Replay The magazine will have some regular features. There will be a cover story that is backed by a debate, a guest column and a regular column. It 12 | Guru Speak: Dilip Cherian will have two pages devoted to news. Most importantly it will have three interviews. One from a consultant, one from an in-house representative 16 | Opinion: Tushar Panchal and one from a journalist. There will be a case study linked to the cover story. This package is a labour of love. And we hope you enjoy reading 20 | Communicator Speak: Nupur Sharma it as much as we did putting it together. We are grateful to several people who have contributed towards making 22 | Debate: Anup Sharma & Anubhuti Mathur this issue come alive. A special mention to Sunetra Rathnam and the team at Blaq for supporting this venture wholeheartedly. We are 24 | Media Speak: Alok Sanwal grateful to our advertisers who believed in us. We will greatly depend on you, our readers for feedback to make it better. We have spent several sleepless nights proofreading the copy. However, should you find errors 26 | Case Study: Hemant Gaule bring it to our attention. Support us. Spread the word. Together, we will make history. 27 | Expert Take: Shubesh Ravindran Website - www.ReputationToday.in 28 | Taking PRide: Amith Prabhu Facebook - www.facebook.com/ThePraxisMag Twitter - @RepTodayMag REPUTATION TODAY APR 2016 01 NEWS ROUNDUP PPR Worldwide Comes To India | ...................................................................................... The core start-up team at PPR South Asia comprises Vandana Sandhir as Country Lead, Bhuvnesh Chawla as Business Lead “As a strong believer and Mona Puri as Managing Partner, North. Before joining PPR, in the power of Vandana was the India Practice Chair, Corporate & Financial, at insights-based Genesis Burson-Marsteller.She comes with 20 years of experience communications, in communications. we are excited to Commenting on the launch, Richard Lazar, Managing Director and introduce PPR in CEO of PPR Asia-Pacific said, “India is an important milestone in India.” our international expansion given the potential for future growth in the marketing and communications industry here. We are confident that we will continue to build on our promise of being a creative and an integrated specialist that finds the right solutions for our clients.” “As a strong believer in the power of insights-based communications, Australia based Professional Public Relations (PPR) Worldwide we are excited to introduce PPR in India. We have the heart of a launched its India operations this January. A part of WPP, the start-up. We are entrepreneurial in our culture and passionate about world’s largest communications services group, PPR has been in the our clients’ business. We are putting together a mix of integrated public relations and strategic marketing communications business communication capabilities that can deliver the right stories, to the for more than 45 years. The consultancy started its India operations right people, in the right places, and at the right time,” said Vandana with offices in Delhi, Mumbai and Bengaluru. Sandhir. 2016 Edelman Trust Barometer : Gap Widening Between Informed And Mass Population | ..................................... India stands at the fourth position. US presents the largest trust divide, followed by the UK and France. The 2016 Edelman Trust Barometer reveals that globally the largest ever gap (12 points) now exists between informed and mass population. 3-point increase Informed Public in trust inequality5 - which The gap is reportedly driven by income inequality and divergent jumps to a 5- point increase Informed Public among the GDP expectations of the future. While trust levels among informed publics are the highest ever in 16 years, trust is below 50 per cent for the mass population in over 60 per cent of the countries surveyed, having barely “We are now observing the inequality of trust around the world,” moved since the Great Recession. The trust disparity has widened and said Richard Edelman, President and CEO of Edelman. “This brings is now at double digit levels in more than half of the countries surveyed. a number of potential consequences including the rise of populist The U.S. presents the largest divide at nearly 20 points followed by the politicians, the blocking of innovation and the onset of protectionism UK (17 points), France (16 points) and India (16 points). and nativism.” 02 REPUTATION TODAY APR 2016 REPUTATION TODAY APR 2016 03 NEWS ROUNDUP After Germany Msl Rides On Uber India As Well | ...................................................... MSL Group works for Uber in Germany as well. India assignment “MSL Group works for Uber in is being seen as an extension of the relationship. Germany as well. India assignment Another piece of news being seen in connection with Uber-MSL is being seen as an extension of the association is the appointment of Srinivas Krishnan, former editor relationship.” of ‘Business Standard Motoring’, as senior advisor to 20:20 MSL’s Auto practice. Srinivas comes from Porsche, where he was Head of Press for the India market. Krishnan will work closely with the MSL Group succeeded in winning Uber’s India PR account. auto practice across the offices of 20:20 MSL. With its recent expansions, the mobile ride-sharing company now offers services in 26 cities. MSL Group will take care of Uber’s strategic communications and brand building efforts.
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