R&R,COUNTRY competitors to Bob "really helps. If we pull a share or two from each one of those, it guaran- tees Bob's place in the market." From a revenue standpoint, Connoisseur con- templated other formats as well. "We could be successful at active rock and bill $700,000 or $800,000, or we could be less successful doing country and bill $1.5 million." Six, count 'em, six country stations Breakdown AccordingtoJournal/Wichita OM Wichita: America's New Beverlee Brannigan, whilethereare indeed six country stations in the market now, it's important to separate the two Country Music Capital? horse races."The audience in play for the mainstream stations-KFDI, KZSN and the Wolf-is the larger of the two audi- ences." Next, there are the three classic 'We could be country stations-KFTI-AM, KFTI-FM successful and KWLS. Even though there's already a massive R.J. Curtis at active country share for the market, Brannigan is opti-
[email protected] rock and bill mistic that the Wolf could possibly increase the $700,000 or existing country universe, as so often happens. She t the dawn of 2008, there were already four stations cranking$800,000, says,"Any new radio station that comes in and tries out country music inWichita,Arbitron's 98th -largest market,or we could to carve out a portion of the market by differen- awith a 12+ population of 473,000. That works out to onebe less tiating themselves has the potential to attract a country station for every 118,000Wichitonians.