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Unilever 2010 Investor Seminar Singapore Winning with Brands and Innovation Michael Polk / Geneviève Berger Agenda

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Unilever 2010 Investor Seminar Singapore Winning with Brands and Innovation Michael Polk / Geneviève Berger Agenda Unilever 2010 Investor Seminar Singapore Winning with Brands and Innovation Michael Polk / Geneviève Berger Agenda • Progress • Sharpening the choices • Bigger, better, faster innovation • R&D Strongest volume in 25 years categories MCO’s top brands 11/11 19/22 12/13 6% volume growth year-to-date Tremendous leverage in our brands 11 >€1bn 17 >€0.5bn 34 >€250mn Fit to compete in battlegrounds fabric cleaning fabric cleaning fabric cleaning India Turkey Thailand 18% >100 >100 >100 bps bps bps 5% 7% Ability to price where necessary spreads dressings deodorants UK US Indonesia 170 40 700 bps bps bps 5% 4% 2% Growth: bigger, faster innovation +€50m innovation roll-out +30 markets turnover year 1 in 6 months Bigger Faster Growth: better products €100m investment in 40% reduction in product quality consumer complaints quality incidents complaints -40% -50% Design Delivered Growth: more sustainable products three big targets across the total value chain RAW MATERIALS MANUFACTURE CONSUMER USE DISPOSALTRANSPORT HELP SOURCE 1 BILLION HALVE 100% ENVIRONMENTAL PEOPLE IMPROVE OF AGRICULTURAL FOOTPRINT OF THEIR HEALTH RAW MATERIALS OUR PRODUCTS & WELLBEING SUSTAINABLY Growth: brand deployment Japan/Bangladesh Indonesia Equador ChinaLatin America Indonesia Growth: repeatable models Oral Care Market Development Model France Indonesia Nigeria Growth: effective marketing >100mm views 4,617,493 46mm unique visitors heart ages tested Growth: effective advertising % of ads falling into Green/ Amber/ Red boxes on the Communication Effective Matrix Growth: strengthening portfolio Ice Cream Greece Hair Global Tomatoes Brazil Disposal Ice Cream Denmark Hair Global Frozen Italy Disposal Making Sharper Choices for Growth turnover €bn €40 bn 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 Categories report against 4 platforms Fabrics & Personal Ice Cream & Surface Foods Care Beverages Care Fabric Cleaning Deos Ice Cream Spreads Fabric Conditioning Skin Tea Dressings Household Care Hair Soy Beverage Savoury Oral Care Different contribution to turnover % of Unilever global turnover 18% 30% 19% 33% Fabrics & Personal Ice Cream & Surface Foods care Beverages care Balanced contribution to growth % of Unilever global turnover 18% 30% 19% 33% Fabrics & Personal Ice Cream & Surface Foods care Beverages care 26% 33% 18% 23% % of 2008-2009 underlying sales growth With different business dynamics Fabrics & Personal Ice Cream & Surface Foods care Beverages care big global markets markets start early in income spectrum more common ‘global’ habits disruptive innovation creates advantage toughest competition strong D&E Unilever market share With different business dynamics Fabrics & Personal Ice Cream & Surface Foods care Beverages care big global markets at home and out-of-home impulse purchase technology can create advantage unique business system (frozen, RTD) strong global market shares With different business dynamics Fabrics & Personal Ice Cream & Surface Foods care Beverages care mature, smaller categories developed world dominated products not as transferable technology less disruptive market development key strong brands matter Leverage scale where it matters Fabrics & Personal Ice Cream & Surface Foods care Beverages care One Unilever go-to-market Technology Investment Dynamic resource allocation Leverage the differences as well Fabrics & Personal Ice Cream & Foods Surface care Care Beverages 24% 31% 42% 41% 58% 59% 76% 69% D&E Developed Foods is developed world led 14 key cells > 40% of businessGeographic footprint Sauces & others US, Germany 31% D&E Soups Germany,France, NL Meals & sides N America, Germany 69% Developed Frozenmeals USA Spreads N America, Germany, UK Dressings N America, France, Brazil Bread market size €m Habits govern expansion potential 10000 15000 20000 5000 Spreads & Breads Markets Correlate 0 0 1000 2000 3000 Spreads market size € m Win Where We Are D&E vs D % of Sales Focus on core of our portfolio 2010 Underlying Sales Growth less productive innovation yield More productive 2010 total development cost Foods Less productive win on the fundamentals market development product quality advertising brands Balance scale and local opportunity scale global platforms leverage local opportunities Fabrics and surface care is D&E led geographic footprint major market development opportunity in BRIC alone, by 2020 washing machines D&E fridge 76% kitchen +230% freezers sinks +115% +190% inside microwave toilets ovens 24% Developed +100% +130% Source: CMI Foundation for emerging markets portfolio composition (% total turnover) 100% 75% 50% 25% 0% Cote D'Ivoire Morocco Vietnam Romania Sri Lanka Bangladesh Fabrics & Surface Care Rest of portfolio Opportunity to reach more than we do penetration opportunity portfolio deployment opportunity Population Reach Country DIG Skip Surf FabCon Romania Small surface cleaners powder UK 6 bn $350 Finland Bar soap Norway Toothpaste & Toothbrushes Austria Sweden Shampoo 3.9bn Belgium Pakistan Fabric solution wash South Africa Ice Cream OOH ANZ Malaysia Personal wash liquid Algeria Morocco Deodorants 2.4bn Tunisia Machine dishwash 1.8bn Turkey French R. Africai Super premium Ice Cream 0.9bn Ghana Gulf ii 0 5000 10000 15000 20000 25000 China GDP / capita $ Philippines Brazil Ice Cream & Beverages global & big massive, global markets leading positions 38 billion liters market of tea Ice Cream €50bn+ market Brand leaders and innovators power brands leaders in innovation Powerful business systems Out of Home Ice Cream Network Unilever PepsiCo JVs Huge consumption opportunity consumption opportunity repeatable models (€ market size/capita) Strengthen agenda with M&A Russia USA Denmark Greece Partnership Personal Care most global business Pre-acquisitions Post-acquisitions 58% D&E 53% D&E 42% Developed 47% Developed Famous and powerful brands Top 10 brands >€10bn turnover Innovation and marketing driven Pond’s Gold Radiance Clear Relaunch Dove Hair Relaunch Dove Men+Care Underpinned by disruptive technology Unilever Partnerships Opportunity to deploy portfolio % of sales from Top 6 countries deos skin oral hair 100% 50% Opportunity to develop the market markets can explosively grow enable access to our brands early Latin America deodorant market Personal Wash 3,100 6 d a e H r 4 44% e p $ of global e z market growth i 538 S t 2 e k r a M 1997 today 0 0 5 10 15 20 Thousands GDPSpending Per per capita Head $ (PPP) (PPP) '000's $‘000s % of global market 10% 27% All Purpose Bars Other Personal Wash Source: euromonitor Strengthen agenda with M&A Choices more interventionist 1 We will win everywhere (but leverage different approaches to win) 2 Deploy resources to big, fast growing, higher margin categories 3 Maximise what we have by fully deploying the portfolio 4 Leverage technology and innovation to win 5 Scale choices through absolute consistency in execution Enabled by new ways of working Strengthened Category Capabilities intervention New business Disciplined use models of resources Disruptive innovation key to success Bigger Platform based Cross-category Technology led Global roll-out Better New claimable benefits Superior products Proprietary technology World-Class Design Faster Speed in development Fast to market Marketed aggressively Intelligent risk taking Working together seamlessly Consumer needs Technology Marketing R&D Customer needs Brand concepts Customer Development Category Progress across the metrics 35 €50m markets +75%iT/o Axe iTOHair / project US / bigger country Yr 1 faster €100m 7x6x investment projects in 30+ in quality 50 10+ countries markets better Unilever 2010 Investor Seminar Singapore Winning with Brands and Innovation Michael Polk / Geneviève Berger Bigger, Better, Faster Innovation Disruption Consumer need Technology countries Many categories Many Time Big market impact What does “leveraging across categories” look like? Blue whitening Surface Filtration Emulsion science technology modification In market What does “disruptive technology” look like? Visualisation and Plant/ Structuring Materials Process modelling nutrition science science science techniques science 2009 2010 2010 2010 2010 How we are building a robust innovation pipeline Genesis New ways of innovating Underpinning support Critical functional capabilities How we are building a robust innovation pipeline Genesis New ways of innovating Underpinning support Critical functional capabilities Genesis as it looks at end 2010 Fabrics & Personal Care Ice Cream & Foods Surface Care Beverages Genesis Genesis Genesis Genesis Genesis Each field Genesis with multiple Genesis deliverables Genesis across Genesis categories Genesis Genesis Genesis Genesis Genesis Genesis Genesis Genesis has become the way we work We are lengthening and On track to deliver strengthening our innovation pipeline and are increasing the value Dynamic process How we are building a robust innovation pipeline Genesis New ways of innovating Underpinning support Critical functional capabilities We are innovating in new ways Supplier partnerships Open innovation 48% of Unilever pipeline leverages Open innovation 31% of new products in consumer staples contain external technology in 2010* New businesses unit * Corporate Executive Board -The Research and Technology Executive Council 2010 Budget, Spend, and Performance Survey New businesses unit We are pushing boundaries EXAMPLE 1 New businesses unit We are pushing boundaries EXAMPLE 2 New businesses unit We are pushing boundaries EXAMPLE 3 An experimental light-based
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