The Question Concerning Commercial Television and the More-Than-Human World
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THE QUESTION CONCERNING COMMERCIAL TELEVISION AND THE MORE-THAN-HUMAN WORLD Bruce Graham Fell Thesis submitted in fulfilment of the requirements for the award of Doctor of Philosophy 2008 University of Western Sydney THE QUESTION CONCERNING COMMERCIAL TELEVISION AND THE MORE-THAN-HUMAN WORLD This work honours the more-than-human world. It is dedicated to Jean Fell. Bruce Graham Fell THE QUESTION CONCERNING COMMERCIAL TELEVISION AND THE MORE-THAN-HUMAN WORLD Acknowledgements I would like to sincerely thank my supervisor Dr John Cameron for his guidance, assistance, patience, support and encouragement in making this thesis a reality. Without his continued effort and expertise the challenge of conduction research that enriched my personal worldview would not have been possible. I would like to acknowledge the contribution made by the staff at UWS. I would also like to acknowledge the proofreading of Dr Ruth Bacchus. Finally, I would like to thank my family for their support, patience, and understanding throughout my study. Bruce Graham Fell THE QUESTION CONCERNING COMMERCIAL TELEVISION AND THE MORE-THAN-HUMAN WORLD The work presented in this thesis is, to the best of my knowledge and belief, original except as acknowledged in the text. I herby declare that I have not submitted this material, either in full or in part, for a degree at this or any other institution. Signed ................................................ Bruce G. Fell February 2008 Bruce Graham Fell THE QUESTION CONCERNING COMMERCIAL TELEVISION AND THE MORE-THAN-HUMAN WORLD TABLE OF CONTENTS ABSTRACT CHAPTER ONE: INTRODUCTION 1. The Topic And Question…………………………….…………..…………….......……………………..……...1 a. The World Problematique………………….………………..…………………………………………….1 b. Commercial Television…………………………..…………………………….…………………......…….3 c. Modern Technology And The More-Than-Human World…………………………….….5 d. Invisibility And Technology………………………………..……..………………………………….….6 2. Personal Context……………………………………………………….………..……....……………………...….8 ' a. The Revolution Of 56…………………………………….….…..……………………………………...…..8 ' b. The Revolution Of 86……………………………………….…….………………..…………………...…..9 c. Teaching With Dirty Hands……………………………………….....……………………………....…10 3. Outline Of The Thesis……....………………………………………….……………………….…………….11 CHAPTER TWO: LITERATURE REVIEW: SCREENING THE WORLD 1. The Screen…………………………………..…………………………………………….………….….…………...…16 a. Screen As Social System…………….…………………….………………….…………………………19 b. Placing The Screen In Perspective………….……………..………….…….………………...…….20 c. From Oil Paint To Developing Fluid…...…………….……………………….……...….…………23 2. Mis-Understanding The Other…………………………..……………………….….………….……………27 a. The Cinematic Society…………………………………..………...…………………….……………..…30 b. Taking The Story To Commercial Television……………….…………….….…………....…34 c. Breaking Ties With The Great Depression And WWII…………..…………………..…36 3. The Televisual……………….…………………………………………………………..………..……...………..…37 a. Three Grafted Bodies……...…...……………….…………………………………………………………40 b. Inner And Outer Mind And World………….…………………………………...…..…………..…42 c. Birds Are The Spirits Of Dead Women………………………………………..………….…..…44 4. A Commercially Storied Existence…………….………………………..………….………..…………..…46 a. Advertising And The More-Than-Human World….………………………....…………..…48 b. All Day, Every Day……………………………..……………......…….………….………..……….…..…50 c. The Mise-en-scène…………………..………………………………………………………….…….…..…52 5. Modern Technology………………………………………………………………………………………..……..53 a. Flung Into Everydayness……..……………………………………………..…….……………………..57 b. Dis-stance……....……………………………………………………….…………………………………….…60 c. The More-Than-Human World……………………..………………………………...……….…...…63 6. Language, Technological And Sustainability………………………….……………..……....…...…65 a. Screen-Language………………………………………………………………………………………….…66 b. Place………………….…………………………………………………………………………………….…........68 CHAPTER THREE: A HERMENEUTIC PHENOMENOLOGICAL PROCEDURE 1. The Methodology Found Me……………………….....….……………......…………………...……….....…72 a. When You Walk The Path……………………………………………....………………......……….....…73 Bruce Graham Fell THE QUESTION CONCERNING COMMERCIAL TELEVISION AND THE MORE-THAN-HUMAN WORLD 2. My Approach To Hermeneutic Phenomenology……………………………………..……….....…74 a. Six Points For A Methodical Structure Of Human Science Research….…....…..…75 b. Research Design And Procedure………………………………..……………………….……….....…76 3. The Encounters………………………………..………………………....………………………………….….....…77 a. Chapter Four: The More-Than-Human World………………………………..……………...…77 b. Chapter Five: Viewing Commercial Television…………………….……..…..…………...….78 c. Chapter Six: Commercial Television Production……………………...……..…..………...…80 3. Applying The Procedures………………………………..…..……………………………………………........83 a. Turning To The Nature Of Lived Experience……………………………..……………………83 b. Going Back Again And Again To The Things Themselves…………..…………..….….84 c. Investigating Experience As We Live It……………………………………………...……..…..…85 d. Hermeneutic Phenomenological Reflection…….……………………………………….…....…86 e. Writing…………………………………………………………………………………………………………....…89 CHAPTER FOUR: PATHS WITHIN PATHS 1. A Cup Of Tea…………………………………………………………………………………………………....…92 2. The Billabong…..………………………………………………..……………………………………………....…94 3. A Few Seconds Earlier…..…………………………………………………………………………….…....…95 4. A Platypus In My Sink…..…………………………………………………………………………….…....…97 5. The Platypus…..…………………………………………………………………………….……………….....…...99 6. A Big Walk………………………………………………………………………………….……………….....…105 7. The Water-Rat And The Waterfowl…………………………………………….……………….....…109 8. The Forest…………………………………………………………………………………….……………….....…112 9. Back At The Alcove………..………………………………………………………………………...….....…115 10. Into The Magic………..………………………………………………………………………………...….....…116 11. Back On The Path………..…………….……………………………………………………………...….....…117 12. Path Making………..…………….……….…………………………………….………………………...….....…119 13. Walking The Dogs………..…………….……….………………………….…….…………………...….....…121 14. What Happened………..…………….……….…………………………………….…………………...….....…126 15. An Old Mineshaft………..…………….……….…………………………………….…………...…...….....…134 CHAPTER FIVE: AS SEEN ON TV 1. The Network………..…………….………….…….…………………………………….…………...…...….....…137 2. Primetime Thursday (5 a.m.)……………………….…….…………………….…………...…...….....…140 3. Myer Emporium 1956.…...…......................................................................................................................…147 4. The White Shirts Of Early Morning News (6 a.m.) ..............................................................…148 5. New Talk In The Playground.................................................................................................................…149 6. Today (7 a.m.) ....................................................................................................................................................…150 7. Watching Superman With Geoffrey..................................................................................................…152 8. Here's Humphrey (9 a.m.).........................................................................................................................…153 9. Stories About Stories....................................................................................................................................…154 10. Mornings With Kerri Anne (9:30 a.m.) .........................................................................................…154 11. Boston Blackie...................................................................................................................................................…158 12. Network News (11 a.m.) ...........................................................................................................................…160 13. A Cardboard Box.............................................................................................................................................…161 14. Fresh (11:30 a.m.) ..........................................................................................................................................…162 15. Goodbye Biggles..........................................................................................................................................……162 Bruce Graham Fell THE QUESTION CONCERNING COMMERCIAL TELEVISION AND THE MORE-THAN-HUMAN WORLD 16. Midday.................................................................................................................................................................……163 17. The Life Of Our Days..................................................................................................................................…167 18. So Are The Days Of Our Lives............................................................................................................…168 19. From The Special To The Everyday.................................................................................................…168 20. The Young And The Restless (1 p.m.) ...........................................................................................…169 21. Ricky Nelson Drinks Coca-Cola..........................................................................................................…169 22. That's Life (2 p.m.) ........................................................................................................................................…170 23. Cowboys.................................................................................................................................................................…171 24.