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Inspektour DESTINATION BRAND Profileigenschaften in cooperation with: DESTINATION BRAND 11 | Overview of considered destinations 1. Aachen 27. Eifel* 53. Münsterland 2. Allgäu 28. Emsland 54. Naturpark Altmühltal 3. Altmark* 29. Erzgebirge 55. neanderland / Kreis Mettmann 4. Amrum 30. Fehmarn 56. Neumünster* 79. Rügen* 5. Badenweiler 31. Flensburg 57. Niederrhein 80. Ruhrgebiet* 6. Baden-Württemberg 32. Föhr 58. Niedersachsen* 81. Saarland 7. Bayerischer Wald 33. Fränkisches Seenland 59. Norderney* 82. Sachsen 8. Bayern 34. Gartenreich Dessau-Wörlitz* 60. Nordfriesland 83. Sachsen-Anhalt* 9. Bergisches Land 35. Hamburg 61. Nordrhein-Westfalen 84. Sauerland 10. Berlin 36. Hannover 62. Nordsee 85. Schleswig-Holstein 11. Bochum 37. Harz* 63. Nordsee Niedersachsen 86. Schleswig-Holsteinisches Binnenland 12. Bodensee 38. Herzogtum Lauenburg 64. Nordsee Schleswig-Holstein* 87. Schwarzwald 13. Bonn 39. Hessen 65. Nordseeland Dithmarschen* 88. Siegerland-Wittgenstein* 14. Brandenburg 40. Husum 66. Oberbayern 89. St. Peter-Ording 15. Braunschweiger Land 41. Insel Usedom 67. Osnabrück 90. Stadt Essen 16. Bremen 42. Kiel* 68. Ostfriesland 91. Stuttgart 17. Büsum 43. Köln 69. Ostsee 92. Sylt 18. Chiemgau 44. Lübeck 70. Ostsee Mecklenburg-Vorpommern 93. Teutoburger Wald 19. Cuxland 45. Lüneburger Heide 71. Ostsee Schleswig-Holstein* 94. Thüringen 20. Damp 46. Magdeburg 72. Ostseebad Binz* 95. Thüringer Wald 21. 47. Mannheim* 73. Ostseefjord Schlei Die Bergischen Drei - Tourismusregion 96. Uckermark Remscheid - Solingen - Wuppertal 48. Markgräflerland 74. Pellworm 97. Ueckermünde am Stettiner Haff* 22. Die Pfalz 49. Mecklenburg-Vorpommern* 75. Potsdam 98. Weinregion Saale-Unstrut* 23. Dortmund 50. Mecklenburgische Seenplatte 76. Rheinland-Pfalz 99. Weserbergland* 24. Dresden 51. Mülheim an der Ruhr 77. Rhön 100. Westerwald 25. Duisburg* 52. München 78. Rostock-Warnemünde 101. Winterberg 26. Düsseldorf 102. Wolfsburg ► Note 1: Last survey considered in November / December 2011 ► Note 2: Destinations marked with an asterisk (*) were also surveyed as part of Module 2. DESTINATION BRAND | Representative of the population | 17,000 respondents | Time comparisons since 2009 | Competitor benchmark 1 in cooperation with: DESTINATION BRAND 14 | Overview of considered destinations 1. Aachen 30. Fischland-Darß-Zingst 59. Mittelrhein 2. Ahrtal 31. Föhr 60. Mosel 3. Allgäu 32. Franken 61. München 88. Romantischer Rhein 4. Alpenregion Tegernsee Schliersee* 33. GrimmHeimat NordHessen 62. Münsterland 89. Rüdesheim am Rhein 5. Altmark 34. Hamburg 63. Nahe 90. Ruhrgebiet 6. Anhalt-Wittenberg 35. Hannover 64. Naheland 91. Saale-Unstrut 7. Baden 36. Harz 65. Naturpark Altmühltal 92. Saarland* 8. Baden-Württemberg 37. Heiligenhafen 66. neanderland/ (Kreis) Mettmann 93. Sachsen 9. Bayern 38. Herzogtum Lauenburg 67. Niederrhein 94. Sachsen-Anhalt* 10. Bergisches Land 39. Hessen 68. Niedersachsen* 95. Sächsische Schweiz Bergisches Städtedreieck 11. 40. Hessische Bergstraße 69. Norderney (Remscheid, Solingen, Wuppertal) 96. Sächsisches Burgen- und Heideland 41. Hochschwarzwald 70. Nordfriesland 12. Berlin 97. Sächsisches Elbland 42. Holsteinische Schweiz* 71. Nordrhein-Westfalen 13. Bingen 98. Sauerland 43. Hunsrück 72. Nordsee Niedersachsen* 14. Bonn 99. Schleswig-Holstein* 44. Husum 73. Nordsee Schleswig-Holstein 15. Borkum 100. Schleswig-Holsteinisches Binnenland 45. Insel Rügen 74. Nordsee* 16. Brandenburg 101. Schwarzwald 46. Insel Usedom* 75. Nordseeinsel Amrum* 17. Bremen 102. Seenland Oder-Spree „3 Kaiserbäder” 47. 76. Nürnberger Land* 18. Büsum Ahlbeck, Heringsdorf, Bansin 103. Siegerland-Wittgenstein 77. Oberlausitz 19. Chemnitz 48. Karlsruhe* 104. Spreewald 78. Ostfriesland 20. Cottbus** 49. Kassel* 105. St. Peter-Ording* 79. Ostsee Mecklenburg-Vorpommern 21. Cuxland 50. Köln 106. Stadt Oberhausen in Nordrhein-Westfalen* 80. Ostsee Schleswig-Holstein 22. Der Tegernsee* 51. Lahntal 107. Stuttgart 81. Ostsee* 23. Dresden 52. Langeoog 108. Taunus 82. Pfalz 24. Duisburg* 53. Leipzig 109. Teutoburger Wald 83. Potsdam 25. Düsseldorf 54. Lübecker Bucht 110. Thüringen 84. Radregion Rheinland 26. Eifel 55. Lüneburger Heide 111. Thüringer Wald 85. Rheingau 27. Erzgebirge 56. Magdeburger Börde 112. Uckermark 86. Rheinhessen 28. EUROPA-PARK in Rust bei Freiburg* 57. Mecklenburgische Seenplatte 113. Vogtland 87. Rheinland-Pfalz 29. Fehmarn* 58. Mecklenburg-Vorpommern 114. Weinregion Saale-Unstrut 115. Westerwald ► Note 1: Last survey considered in March 2015 116. Württemberg ► Note 2: Destinations marked with an asterisk (*) were also surveyed within the framework of module 2 (see query on "spontaneous associations"). ► Note 3: Destinations marked with two asterisks (**) (Cottbus) were surveyed exclusively within the framework of Module 2. DESTINATION BRAND | Representative of the population | 17,000 respondents | Time comparisons since 2009 | Competitor benchmark 2 in cooperation with: DESTINATION BRAND 17 | Overview of considered destinations 1. Aachen 45. Frankfurt am Main 89. Münsterland 2. Ahrtal 46. Frankfurt Rhein-Main 90. Nahe 3. Allgäu 47. Freiburg im Breisgau 91. Naheland 4. Alpenregion Tegernsee Schliersee 48. Füssen 92. Naturpark Altmühltal 5. Alpenwelt Karwendel 49. Garmisch-Partenkirchen 93. neanderland / Kreis Mettmann 6. Altmark 50. Grafschaft Bentheim 94. Niederrhein 7. Bad Frankenhausen 51. GrimmHeimat NordHessen 95. Niedersachsen 8. Bad Kissingen 52. Grömitz 96. Nordrhein-Westfalen 9. Bad Saarow 53. Halle (Saale) 97. Nordsee 134. Saarbrücken 10. Bad Wildungen 54. Hamburg 98. Nordsee Niedersachsen 135. Saarland 11. Baden 55. Hannover 99. Nordsee Schleswig-Holstein 136. Sachsen 12. Baden-Baden 56. Hansestadt Stade 100. Nordseeinsel Amrum 137. Sachsen-Anhalt 13. Baden-Württemberg 57. Harz 101. Nordseeinsel Juist 138. Sächsische Schweiz-Elbsandsteingebirge 14. Bayerischer Wald 58. Helgoland 102. Nordseeland Dithmarschen 139. Sächsisches Elbland 15. Bayern 59. Hessen 103. Nürnberg 140. Sauerland 16. Bergisches Land 60. Hessische Bergstraße 104. Nürnberger Land 141. Schleswig-Holstein 17. Bergstraße Hochschwarzwald, die Region um Feldberg, 105. Oberhof 142. Schwäbische Alb 61. 18. Berlin Titisee, Schluchsee und Hinterzarten 106. Oberlausitz 143. Schwarzwald 19. Bodensee 62. Hunsrück 107. Oberpfälzer Wald 144. Schwerin 20. Bonn 63. Insel Rügen 108. Oberstaufen 145. Siegerland-Wittgenstein 21. Borkum 64. Insel Usedom 109. Oberstdorf 146. Spessart 22. Brandenburg 65. Jever 110. Odenwald 147. St. Peter-Ording 23. Braunschweiger Land 66. Kaiserbäder Ahlbeck · Heringsdorf · Bansin 111. Oldenburger Münsterland 148. Stuttgart 24. Bremen 67. Karlsruhe 112. Osnabrücker Land 149. Sylt 25. Bremerhaven 68. Kassel 113. Ostfriesische Inseln 150. Taunus 26. Büsum 69. Kiel 114. Ostfriesland 151. Teutoburger Wald 27. Celle 70. Köln 115. Ostsee 152. Thüringen 28. Chiemgau 71. Lahntal 116. Ostsee Mecklenburg-Vorpommern 153. Thüringer Wald 29. Chiemsee 72. Langeoog 117. Ostsee Schleswig-Holstein 154. Timmendorfer Strand Die Bergischen Drei - Tourismusregion 73. Lausitzer Seenland 118. Ostseebad Binz 155. Travemünde 30. Remscheid - Solingen - Wuppertal 74. Leipzig 119. Ostseebad Kühlungsborn 156. Uckermark 31. Dresden 75. Lindau Bodensee 120. Ostseefjord Schlei 157. Vogelsberg 32. Duisburg 76. Lübeck 121. Pfalz 158. Vogtland 33. Düsseldorf 77. Ludwigsburg 122. Potsdam 159. Waren (Müritz) 34. Eifel 78. Lüneburg 123. Rheingau 160. weimar Kulturstadt Europas 35. Emsland 79. Lüneburger Heide 124. Rheinhessen 161. WelterbeRegion Anhalt-Dessau-Wittenberg 36. Erfurt 80. Magdeburg 125. Rheinland-Pfalz 162. Weserbergland 37. Erlebnisregion Edersee 81. Magdeburger Börde 126. Rhön 163. Westerwald 38. Erzgebirge 82. Mainz 127. Romantischer Rhein 164. Wiesbaden 39. Essen 83. Mannheim 128. Rostock-Warnemünde 165. Willingen 40. Esslingen am Neckar 84. Mecklenburgische Seenplatte 129. Rothenburg ob der Tauber 166. Winterberg 41. Fehmarn 85. Mecklenburg-Vorpommern 130. Rüdesheim und Assmannshausen am Rhein 167. Wolfsburg 42. Fichtelgebirge 86. Mittelrhein 131. Ruhrgebiet 168. Worms 43. Föhr 87. Mosel 132. Ruppiner Seenland 169. Württemberg 44. Franken 88. München 133. Saale-Unstrut 170. Zugspitzregion DESTINATION BRAND | Representative of the population | 17,000 respondents | Time comparisons since 2009 | Competitor benchmark 3.
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