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State Bank Amphitheatre at Chastain Park in Atlanta Got a Big Renovation and a Longer Name

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State Bank Amphitheatre at Chastain Park in Atlanta Got a Big Renovation and a Longer Name TO WELCOME THE BOOMTOWN PHOTO CREDIT HERE TK HERE CREDIT PHOTO State Bank Amphitheatre at Chastain Park in Atlanta got a big renovation and a longer name. 58 OCTOBER 2018 TO WELCOME THE BOOMTOWN BIG GROWTH IN GEORGIA AND THE CAROLINAS BY ROBERT GRAY - in the Carolinas and Georgia have been boom- ing over the past year, much like the broader U.S. economy. While this next Tyear may prove more challenging in the wake of Hurricane Flor- ence’s widespread destruction and tour disruptions, especially in eastern North Carolina, insiders say the outlook is still bullish for the region as a whole. Cities throughout this part of the Eastern Seaboard are experi- encing downtown renaissances from Atlanta to Charleston and Charlotte, not to mention many of the communities in between. This has not gone unnoticed by the entertainment industry, which is booking an ever-widening array of acts to stand out in what’s become a very crowded and com- petitive market for venues. CROWDED HOUSE Many venue operators say the recent venue-building boom has made it more dicult to book tours and has created nontradi- tional competitors in the process. NATION LIVE COURTESY In fact, a number of the region’s top venue operators said the buildout is one of the few obsta- cles in the marketplace right now. “The heavy competition is the biggest issue. We can’t all have the same content,” says Kate PHOTO CREDIT HERE TK HERE CREDIT PHOTO CONTINUED ON PAGE 60 5959 CONTINUED FROM PAGE 59 Dordick, director of arena booking for Hornets Sports & Entertain- ment, which operates Charlotte’s Spectrum Center. “We’re now IT’S NOT THE SAME OLD SONG & DANCE competing with football stadiums that have roofs (Atlanta’s Mer- cedes-Benz Stadium). We don’t Venues succeed by venturing into new territory always have the ability to just say, ‘You can have air conditioning (in Spectrum Center), because now they can, too.” SOME OF THE MOST successful South- “They are a great new product for our in- Indeed the competition is eastern venues are inding new oppor- dustry, they are growing in popularity and perhaps even more heated in Hot- tunities outside of the usual tours and we’ve had some success,” said Allan Vella, lanta. Allan Vella, president and mainstream acts and reaping handsome president and CEO of the Fox Theatre in CEO of that city’s Fox Theatre, rewards for taking the risks. Atlanta. “’My Favorite Murder’ will sell out reels o a number of venues they Spectrum Center in Charlotte scored the Fox in November. It’s interesting and are competing with: “We have two Andrea Bocelli’s irst concert in the city. fun to bring those podcasts live on stage.” full-edged arenas, two legit the- “It’s pretty uncharted territory,” said Kate The Peace Center Concert Hall in aters, we have multiple amphithe- Dordick, director of arena booking with Greenville, S.C., is tapping into its aters and a few small ones (and) Hornets Sports & Entertainment, which Americana roots to strengthen ties with the Tabernacle and the Roxy — a operates the city-owned venue. the community. The nonproit venue’s huge contingent of venues vying “We worked with local partners to make president and CEO, Megan Riegel, said, for the same acts, and that makes sure we were tapping into all of our market “I’ve been very committed to building a it tough on everybody.” since he’d never performed here before. songwriters program and Edwin McCain Vella pointed out the city’s civic We worked with the Performing Arts is an artist-in-residence. People can take center was mothballed in recent songwriting classes from years, but says the market is still him or his songwriting Andrea Bocelli’s too crowded. He added, “I would irst concert in partner, Maia Sharp.” prefer there weren’t so many Charlotte was McCain and other art- venues, as long as the Fox was still a big success ists (Dave Wilcox and Jill standing at the end. We have a for Spectrum Sobule are scheduled for lock on the Broadway market and Center. later dates) share secrets have a unique and rich history. of the trade with guests We’re fortunate we have those during four- to ive-hour attributes and no competitor workshops at the venue. head-to-head.” The workshops cost $75 Live Nation Atlanta President a person. Peter Conlon echoed these senti- “The world around us ments. Conlon works with more is changing,” said Riegel, than half a dozen venues owned adding, “People want or operated by Live Nation in and great experiences more around the Georgia capital. He than stuff.” said this year started slowly but is Nothing except perhaps already tracking stronger than a live shows by the dead. successful prior 12 months. No, not the Grateful Dead, Still, Conlon also brought up the although you have to plethora of stages as the biggest imagine Jerry Garcia is vir- issue in the market. “The issue is Center to target their audience as well,” tually warming up in the wings as hologram content. It’s getting competitive. I Dordick said. technology is now resurrecting rockers. wonder how (some venues) will be Tickets sold from $78.50 up to $358.50 “We’re going to have the Roy Orbison sustainable in a lot of communi- (the highest-priced ticket at the arena show,” said Vella. “We are enthusiastic ties. Some of them don’t under- since Dordick came aboard four years for how it’s trending. It’s the music of Roy stand the business; it’s a ‘build it ago). The result: “It was the highest-gross- Orbison, they use a hologram to create and they will come’ attitude. Just ing show in venue history. For a irst time his image and members of his band and a because you build it doesn’t mean sold-out play, a $2.6 million sold-out local symphony to play his music.” it will be successful.” gross, it was successful for everyone,” said Talk about the ultimate curtain call. The Fox’s Vella summed up the Dordick, adding, ”We couldn’t make up But Vella says it’s a fair price to pay for a situation, saying what many ven- SMITH WILLIAMS BROCK seats or inventory in the building. We sold show that includes the tech, intellectual ue operators don’t want to think out every seat. “ property and symphony: “Apparently they about in boom times: “A major Meanwhile, Broadway clearly remains had record-breaking sales in the U.K., and downturn would hurt us all.” one of the hottest types of tours, but a hot we think it’ll do really well in Atlanta. … I’ve consumer technology trend is fast becom- never done a show like this before. It’ll be THE BEST OF TIMES ing a fan favorite: podcasts. a irst for us in the Fox.” — Robert Gray There are, however, few signs of a slowdown on the horizon. CONTINUED ON PAGE 62 60 OCTOBER 2018 CONTINUED FROM PAGE 60 adjacent to the theater property gave us an opportunity to create a Dordick says Spectrum Cen- building within a building.” ter’s entertainment business is in The theater allowed the lease great scal shape: “We are trend- on the adjacent retail space it ing to have the best year ever this owned to run out and then rebuilt year. Last year was a record year it to create the Marquee Club. — we had 20 shows of 10,000- Vella said the ve-year, $10 mil- plus in attendance. We’re hoping lion project is paying dividends. to beat that this year.” The Marquee Club oers dinner Meanwhile the Peace Center and hand-crafted cocktails and Concert Hall’s president and CEO, features a roof deck as well as an Megan Riegel, said business is so air-conditioned area. healthy in their Upstate area of “We reimagined that terrace and South Carolina that the facility may the space beneath it and created a be a victim of its own success: “Our private entrance. The experience biggest challenge is having avails. I we’re oering rivals any of the fa- got a call about Leon Bridges. He’s cilities that we have in town,” Vella on my bucket list, but we don’t have said. “If you’re coming to see Nine the avails” to book him. Inch Nails, Widespread Panic, ‘The In Atlanta, Live Nation’s Conlon Nutcracker’ or ‘Hamilton,’ it’s a described the business as “very great way to have dinner, watch the healthy and robust.” He did see sun go down, walk to your seats, one possible chink in the armor, come back at intermission, then see though, pointing out that the gener- the rest of the show.” al consumer is still cautious despite State Bank Amphitheatre at overall economic growth, “I’ve Chastain Park in Atlanta under- noticed sensitivity to ticket pricing. went a “massive renovation,” Live People are buying more near the Nation’s Conlon said. The compa- end, (and) we’re seeing more buy- ny produces the shows there. ing right before the show.” “We raised the steel on the stage, Conlon adds it’s a dierent put in new cushion club seats, razed story for the higher-end consum- the buildings on the hill, built new er: “Growth is more along the VIP bathrooms, concessions, and a pla- range. They are more interested za. It made it a lot more convenient in the VIP experience (and) for the patrons and easier produc- depending on the package, the tionwise for rigging shows,” he ability to charge more is there.” said.
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