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The Holiday Brochure • Exercise 3

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The Holiday Brochure • Exercise 3 ΕΛΛΗΝΙΚΗ ΔΗΜΟΚΡΑΤΙΑ Ανώτατο Εκπαιδευτικό Ίδρυμα Πειραιά Τεχνολογικού Τομέα Αγγλική Τουριστική Ορολογία Ενότητα 4: Exercises Κουτσογιάννη Ευαγγελία Τμήμα Διοίκηση Επιχειρήσεων Άδειες Χρήσης • Το παρόν εκπαιδευτικό υλικό υπόκειται σε άδειες χρήσης Creative Commons. • Για εκπαιδευτικό υλικό, όπως εικόνες, που υπόκειται σε άλλου τύπου άδειας χρήσης, η άδεια χρήσης αναφέρεται ρητώς. 2 Χρηματοδότηση • Το παρόν εκπαιδευτικό υλικό έχει αναπτυχθεί στα πλαίσια του εκπαιδευτικού έργου του διδάσκοντα. • Το έργο «Ανοικτά Ακαδημαϊκά Μαθήματα στο Ανώτατο Εκπαιδευτικό Ίδρυμα Πειραιά Τεχνολογικού Τομέα» έχει χρηματοδοτήσει μόνο τη αναδιαμόρφωση του εκπαιδευτικού υλικού. • Το έργο υλοποιείται στο πλαίσιο του Επιχειρησιακού Προγράμματος «Εκπαίδευση και Δια Βίου Μάθηση» και συγχρηματοδοτείται από την Ευρωπαϊκή Ένωση (Ευρωπαϊκό Κοινωνικό Ταμείο) και από εθνικούς πόρους. 3 Σκοποί Ενότητας In this section you will learn • Vocabulary associated with the sectors that support tourism demand and supply, specifically accommodation, transportation, and intermediaries; • Types of accommodation and modes of transport; • What information should be included in a holiday brochure. 4 Περιεχόμενα Ενότητας • Exercise 1 • Transportation • Modes of transport • Exercise 2 • The tourism channel of distribution • The holiday brochure • Exercise 3 5 The tourism sector (1) 1 6 Exercise 1 (1) •Vocabulary Click on the type of accommodation establishment that matches with the description. An establishment providing customary hotel facilities and services on a permanently anchored ship. a. botel b. motel c. inn 7 Exercise 1 (2) •Vocabulary Click on the type of accommodation establishment that matches with the description. A description used for a hotel accommodating long-term guests who may make it their home. a. transit hotel b. residential hotel c. boutique hotel 8 Exercise 1 (3) •Vocabulary Click on the type of accommodation establishment that matches with the description. A description sometimes used for a hotel catering to short-stay guests en route to other destinations. a. transit hotel b. hostel c. boardinghouse 9 Exercise 1 (4) •Vocabulary Click on the type of accommodation establishment that matches with the description. Hotel accommodation, usually small in scale, privately owned and managed, with emphasis on high quality service, comfort, décor and design, often operated in a distinctive restored building. a. boardinghouse b. beehive hotel c. boutique hotel 10 Exercise 1 (5) •Vocabulary Click on the type of accommodation establishment that matches with the description. A private lodging house (not a hotel) that supplies meals. a. hostel b. boardinghouse c. inn 11 Exercise 1 (6) •Vocabulary Click on the type of accommodation establishment that matches with the description. A hotel specially built for travelling motorists, made up of separate rooms or huts each with space for a car. a. guesthouse b. botel c. motel 12 Exercise 1 (7) •Vocabulary Click on the type of accommodation establishment that matches with the description. A place that offers a night’s lodging and breakfast the following morning. a. motor lodge b. paradol c. bed and breakfast 13 Exercise 1 (8) •Vocabulary Click on the type of accommodation establishment that matches with the description. A hostel for especially younger people, for which they small amounts of money. a. hostel b. youth hostel c. inn 14 Exercise 1 (9) •Vocabulary Click on the type of accommodation establishment that matches with the description. Place where people can put up a tent. a. caravan b. coach c. campsite 15 Exercise 1 (10) •Vocabulary Click on the type of accommodation establishment that matches with the description. A hotel wholly or partly consisting of individually owned condominium units, which may be offered with their owners’ agreement for short-term letting. a. condotel b. condominium c. residence 16 Transportation (1) 17 Transportation (2) Transport is an essential element of tourism and provides the vital link between the tourist generating areas and destinations. Good accessibility, which is determined by the transport services provided, is a fundamental condition for the development of any tourist destination. Historically transport has played a vital role in the development of tourism. Domestic tourism in Europe was revolutionized by the development of the railway in the nineteenth century, and by the private car in the second half of the twentieth century. Similarly, the introduction of aircraft jet technology after the Second World War directly led to the emergence of the charter and tour operating industries, and consequently in the dramatic growth in foreign holiday-taking. 18 Modes of transport (1) • The car is the most popular means of transport for domestic and short-distance international tourism to neighboring countries, as it offers convenience, flexibility and accessibility that public transport cannot match. The use of other surface transport modes, such as rail, bus and coach travel, has generally declined at the expense of car travel. • Aviation has virtually replaced the need for the use of sea transport for leisure travel. However, there are two types of sea tlong-distance ravel, namely short sea ferries and cruise shipping, which remain popular. Sophisticated purpose-built vessels are now used, and mass-market tour operators have developed cruise products. This means that the industry is much more diverse in terms of the destinations served and the spread of ages, incomes and interests of the passengers. 19 Modes of transport (2) •Air travel tends to be the dominant mode of transport for international and long-distance travel. It is particularly important in South America and Asia, where there tend to be large distances between tourist origins and destinations. Source: Graham, A. (2006) “Transport and transit: air, land and sea”. In Buhalis,D. & Costa, C. (eds.) Tourism Business Frontiers. Elsevier Butterworth-Heinemann. 20 Exercise 2 (1) • Vocabulary Click on the appropriate alternative in the following sentences. 1. The aircraft (ascended/ got on) quickly. 2. They (embarked/boarded) the plane at 12.00 hours. 3. They (disembarked/descended )in mid-river into small boats. 4. He is too poor to afford the (passage/admission) to India and he will have to work his passage by doing jobs on the ship. 5. Let me show you to your (lobby /quarters). 21 Exercise 2 (2) • Vocabulary Click on the appropriate alternative in the following sentences. 6. I’ll meet you at the hotel (lobby/reception) in ten minutes. 7. They’ll (hold/reserve) the rooms for us till Friday, but we must tell them whether we want them or not. 8. These seats are (encountered/reserved) for old and sick people. 9. All bedrooms have WC, bath and shower (ensuite/include), plus a wide range of (facilities/amenities). 10. The tourist unable to afford a seafront property will (account / opt) for the one closest to the front which fits their pocket. 22 The tourism channel of distribution Tourism products flow to the ultimate consumer through a channel of distribution which involves tour operators assembling the components of a tourist trip into a package and retailing the latter trough travel agents, who deal directly with the public. However, this is not the only way by which the tourist product reaches the customer. Some travel agents and some of the principal suppliers, such as airlines, also act as tour operators. Likewise, tour operators may sell their package tours with a mark-up to the public directly. Much of this trend has been driven by “online” developments and the rapid adoption of electronic technologies in facilitating supply and demand of tourism products. 23 The holiday brochure (1) Traditionally the holiday brochure has been the tour operator’s most powerful marketing tool, since the intangible nature of tourism makes it imperative that the potential customer can read about what they may want to purchase. This has been accompanied by online brochures, websites and virtual tours of destinations, making the places accessible to potential visitors. Holloway identifies the following information as being required in a holiday brochure: •The name of the firm responsible for the tour; •The means of transport used, including, in the case of air transport, whether scheduled or charter aircraft are operated; •Full details of destinations, itinerary and times of travel; •The duration of the tour; 24 The holiday brochure (2) •A full description of the location and type of accommodation provided, including any meals; •A clear indication of the price; •Full conditions of booking, including details of cancellation conditions; •Details of insurance coverage; •Details of documentation required and any health hazards or inoculations recommended. Source: Holloway ,J.C. (2006) The Business of Tourism. (7th edn.) Harlow: Pearson. 25 Exercise 3 (1) •Vocabulary Click on the appropriate word or phrase to complete the sentences. The printed holiday brochure currently in vogue among tour operators has ___________from its modern-predecessor, introduced in 1953 by Thomas Cook. a. evolved b. revolved c. spurred 26 Exercise 3 (2) •Vocabulary Click on the appropriate word or phrase to complete the sentences. The 1960s saw holiday brochures become glossier, ___________ with information, and its role has gradually changed to its present one of holiday catalogue. a. packaged b. piled c. packed 27 Exercise 3 (3) •Vocabulary Click on the appropriate word or phrase to complete the sentences. A travel agency sells travel services, such as transportation,
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