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Primax International Journal of Commerce and Management Research (PIJCMR) Primax International Journal of Commerce And Management Research (PIJCMR) Your GATEWAY to World class Research • Research Papers • Articles • Case studies Primax International Journal of Commerce and Management Research No.25/A, Nagadevanahalli, Boothappa Temple Road, 80 Feet Ring Road, Jnanabharathi Post, Bangalore -56, Karnataka, India. Ph: 08971725451 Email: [email protected], [email protected] www.primaxijcmr.com Primax International Journal of Commerce and Management Research Online ISSN: 2321-3612 Managing Editor: Prof. T. Rajeswari., M.Sc.,M.A(Eng).,M.B.A.,M.A.(Soc)., Chief Editor: Dr.K.V. Ramanathan., M.Com.,M.Phil.,M.B.A.,P.D.B.S.,Ph.D., Professor- Primax Research Center Bangalore. Coordinator: Dr. V. Selvaraj Former, Head & Associate Professor, Nehru Memorial College (Autonomous),Tiruchirappalli Dr. M. Muthu Gopalakrishnan Associate Professor, Acharya Bangalore B School, Bangalore. Dr. N. Giri Babu, Associate Professor, Sri Venkateswara College of Engineering & Technology, Chittoor. Publisher: Primax Commerce and Management Research Academy, Bangalore-56 (Karnataka Reg.: 48/159/CE/0103/2013) Issue: Special Issue, November 2015 COPYRIGHT: 1. All rights reserved. And Copyright © 2013, Primax Commerce and Management Research Academy. 2. Reproduction of any part of this Journal in the whole or in part without written permission from the publisher is prohibited . 3. All rights reserved ISSN: 2321-3604 Contact: Prof. T. Rajeswari., M.Sc.,M.A(Eng.).,M.B.A.,M.A(Soc) Founder and Managing Editor, Primax Commerce and Management Research Academy, No.25/A, Nagadevanahalli, Boothappa Temple Road 80 Feet Ring Road, Jnanabharathi Post, Bangalore -56, Karnataka, India. Ph: 08971725451 Email: [email protected], [email protected], Special Issue November 2015 Page II Primax International Journal of Commerce and Management Research Print ISSN: 2321-3604 Editor Desk " It gives us great pleasure to come out with the special issue of Primax International Journal of Commerce and Management Research, Bangalore, in connection with the Fourth International conference on Current Trends in Management Research and its relevance to Indian Industry” PLACITUM 2015, the flagship event of the Department of Management Studies of Sree Narayana Gurukulam College of Engineering (SNGCE), Kolenchery, Kerala. In the wake of several challenges which the growing economies face in the realms of basic necessities in life, research plays a very vital role drastic changes. It is very important that different stakeholders unite and collaborate on issues which confront the society. One of the key objectives of research should be its usability and application. This issue of the journal attempts to document and spark a debate on the research focused on various areas of management in context of emerging geographies. The sectors could range from education, Marketing, Tourism, and Finance, Portfolio management, Human Resources, Competency mapping and service areas. The key focus would however be the emerging sectors and research which discusses application and usability in societal or consumer context whether individual or industrial. Our aim since the start of PLACITUM in 2012 has been to maintain our integrity and increase the reputation of our conference, papers presented and published as well as to increase the visibility, impact and the overall quality of our publications. We thank the SNGCE Management as well as the Director- MBA @ SNGCE for their constant guidance and support for coming out with this issue of the research journal. We are also extremely thankful to Dr. K. V. Ramanathan of Primax International Journal of Commerce and Management Research, Bangalore, for helping us in time to come out with this issue during PLACITUM 2015. The editorial review board members too had a tough time in selecting the best research articles for this issue. Non inclusion of articles does not mean that they were rejected because of lack of quality but there were better ones than those which were not selected. No doubt this should prove as a motivation for the researchers to work more oin their respective areas with more vigour. We hope that this issue would provide all researchers in the field of management and commerce with sparks of knowledge in their areas for their journey in research in the days to come. Wishing all a happy reading through the pages….. Editors Prof. Dr. Deepak Ashok Kumar Prof. Dr.Hari Sundar.G “Truth is the most valuable thing we have. Let us economize it”.. - Mark Twain. Special Issue November 2015 Page III Primax International Journal of Commerce and Management Research Online ISSN: 2321-3612 Contents Sl.No. Title of the Articles Page No. 1 Efficiency of Receivables and Liquidity Management In Pharmaceutical 1 - 7 Companies In India: An Application of Bathory’s Risk Perception Model - Ambily T. Chacko, Dr. Santhosh Kumar.s 2 Customer Satisfaction of Online Banking Services In SBI 8 - 14 - Anupa S, Sibeena Salam 3 Corporate Social Responsibility (CSR) In India - Changing Paradigms and 15 - 21 Challenges - Babu Jose, R. Venkateswaran 4 A Study on Employee Engagement Among It Sector Employees In Kerala 22 - 25 - C. V. Lolitha, Dr. Johney Johnson 5 A Comparative Analysis of Corporate Social Responsibility Reporting of Public 26 - 34 and Private Sector Banks In India - Clement Cabral 6 Investor’s Perception Towards Equity and Non Equity Based Investment 35 - 41 Avenues - Cryshal Mathias 7 A Prediction Model For Organizational Role Stress Based on Back Propagation 42 - 48 Neural Network - Deepa Mohan, Sudarsan. N 8 Consumer Behaviour Towards Organic Vegetables 49 - 52 - Divya Vijayan, Dr.K.N.Ushadevi 9 A Study of Demographic Variables and Their Impact on Work Life Balance 53 - 57 Practices - Dolan Champa Banerjee 10 Impact of Mobile Telphony In Rural India - Dr. A. Kumudha, C.R. Shiv Kumaran 58 - 62 11 Occupational Hazards of Women Workers In Garment Sector 63 - 67 - Dr. Pankajakshi. R, Prof. Shailaja.M. L. 12 A Comparative Analysis of Financial Inclusi on Strategies In Banks with Special 68 - 75 Reference to SBI and ICICI - Dr. Catherine Nirmala Rao 13 Information and Communication Technology & Its Impact on Education 76 - 81 - Dr. Chandra Purkayastha 14 A Study on Impact of Agmark Status In Consumption Pattern with Special 82 - 85 Reference to Tirunelveli City - Dr. D. Janis Bibiyana, S.Sarala Lakshmi 15 Decoding The Young Consumers – A Literature Review 86 - 90 - Dr. Deepak Ashokkumar 16 Strategic Study of The Effects of Perceived Risks and Benefits of Shopping 91 - 104 - Dr. Hari Sundar.g, Dr. D. Sudha Rani Ravindran, & Mr. Ramakrishnan 17 An Exploratory Study on Road Rage and Its Degree of Prevalence In Cochin 105 - 110 City - Dr. Jacob Mathew Pulikotil, Mr. Jithin Benedict 18 The Impact of Marketing Mix on Customer Satisfaction Towards Laptop 111 - 116 Industry - Dr. M. B. M. Ismail, Mr. A. L. M. Shameem,& Mr. A. Riswan Special Issue November 2015 Page IV Primax International Journal of Commerce and Management Research Print ISSN: 2321-3604 Sl.No. Title of the Articles Page No. 19 Group Differences In The Selection of Fast Food Restaurant: A Use of 117 - 124 Discriminant Analysis - Dr. M. B. M. Ismail 20 A Study of Working Environment For School Teachers - Dr. M. B. M. Ismail 125 - 131 21 A Study on Customer Awareness on Green Initiatives with Special Reference 132 - 136 to Selected Private Sector Banks In Ernakulam - Dr. Prakash Pillai, Mr. Praveen Raj.D 22 A Study on Work Life Balance of Women Employees In BPO Sector 137 - 139 - Dr. R. Devi 23 Association Between Critical, Creative Thinking and Problem Solving In 140 - 143 Accounting Researches : An Overview - Dr.B. Nimalathasan 24 Emanation of Women-Inherited Business In India – An Insight 144 - 149 - Dr.r. Vimal Nishant 25 Prospects of Green Marketing and ITS Strategies - Hena. M 150 - 155 26 Mergers and Acquisitions of International Banking. Penetration Strategy In 156 - 162 Emerging Economy of Mexico Banco Santander México and Banca Serfin Case - José G. Vargas-hernández, Carlos Enrique Suárez Medina 27 A Study on Customer Satisfaction of Akshaya Centres 163 - 166 - Krishna.r, Ann Alu Mathew 28 Corporate Social Responsibility For Rural India - Mithun Nair, Dr.Hari Sundar.g 167 - 173 29 Influence of Holistic Marketing Orientation on Customer Value In New 174 - 179 Generation Banks In Kerala. - Mr. Jomon Jose M 30 E-Publishing -A Strategic Overview - P.M. Manoharan Pillai 180 - 183 31 A Study on Customer Relationship Management with Reference to Bike Show 184 - 190 Rooms - S. Noor Mohamed Bisool 32 Study about The Bottleneck of Cooperative Banks - Sanitha A.C 191 - 194 33 Online Shopping In Kottayam: An Empirical Examination of Its Customer 195 - 203 Satisfaction Perspectives - Sanju P Cherian 34 Consumer Preference Towards Organic Vegetable 204 - 207 - Zita V Bosco, Boniface P.J 35 Post-harvest Value Addition In Jackfruit- Scope For FPO 208 - 212 - Varnana Nair, Dr.p Shaheena 36 A Study on Motives For Entrepreneurial Intentions among Women Telecentre 213 - 216 Owners In Kerala - Sreejith. S 37 A Study on Quality of Worklife At India Infoline, Cochin 217 -223 - S. Soumya, Dr. N. Ramkumar 38 Strategic Study on Content Analysis of Library Websites With Special 224 - 230 Reference to Central Universities In South India - Sariga T. R, Lakshmi T. R Special Issue November 2015 Page V Primax International Journal of Commerce and Management Research Online ISSN: 2321-3612 Sl.No. Title of the Articles Page No. 39 Managerial Challenges and Innovations In Entrepreneurship - Indhra Vinod 231 - 235 40 A State of The Art Review on Supply Chain Collaboration 236 - 243 - Shreejith T. V , Kemthose P. Paul 41 The Impact of Service Quality on Customer Satisfaction and Customer Loyalty 244 - 248 In HSBC Bank In Jaffna District - Sivapragasam Sivanenthira, Vasanthakumar Kumaradeepan Special Issue November 2015 Page VI Primax International Journal of Commerce and Management Research Print ISSN: 2321-3604 EFFICIENCY OF RECEIVABLES AND LIQUIDITY MANAGEMENT IN PHARMACEUTICAL COMPANIES IN INDIA: AN APPLICATION OF BATHORY’S RISK PERCEPTION MODEL Ambily T.
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