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Opportunities Sponsorship Sponsorship opportunities About Shrewsbury Folk Festival Shrewsbury Folk Festival is one of the UK’s leading folk festivals. Located in the heart of Shrewsbury, the event is held annually from Friday to Monday of the August Bank Holiday weekend. With around 7,000 physical visitors, volunteers, musicians, dancers and workers and a further worldwide audience of more than 30,000, the promotional opportunities for your business are vast. About our visitors The festival attracts a large number of people who stay in the area, shopping, eating, drinking and spending money in Of the day visitors, 54% are local the county town and surrounding area. residents, 27% come from outside Shrewsbury and 19% from even further 76% of them come for the weekend afield. and stay overnight - of those, 19% of them stay in hotels, guest houses Three quarters of our visitors are aged or bed and breakfasts. 24% are day over 45 and more than two thirds are visitors. in in the affluent ABC1 demographic. Age range breakdown Demographic breakdown 16-24 5% AB 29% 25-34 8% 35-44 10% C1 39% 45- 54 23% C2 22% 55-64 43% 65+ 11% DE 10% Visitors to Shrewsbury Folk Festival Demographic key: take the opportunity to do other things AB Managerial, administrative or professional at while visiting the event. senior or intermediate level. C1 Supervisory, clerical (i.e. white collar), junior 22% use it as a reason to go shopping administrative or professional. therefore spending money in local C2 Skilled manual worker. businesses, 4% choose to visit another DE Semi-skilled and unskilled manual worker, attraction, and 33% go into Shrewsbury retired state pensioner, Casual earner, unemployed. to explore. A national and international audience Shrewsbury Folk Festival broadcasts its main stage and second stage performances free during the festival weekend via a live webcast, reaching an audience of tens of thousands of people across the world. Stats More than 37,000 views of the broadcast. Viewers tuned in from 47 countries across five continents. People watched the footage in 687 towns and cities across Europe including 577 in the UK. There were watchers in all 10 Canadian provinces and 37 of the 50 US states. Your brand or business could reach all these people! What our visitors say about us Excellent festival. I love it. Keep up the good work. We We meet up with family at love the festival weekend and “ Shrewsbury and friends and “ have brought a friend along neighbours come too. This year from Scotland. They enjoyed its we brought six children’s friends Englishness! (we have three children of our own) who were all teenagers and they all enjoyed it. My favourite festival. It is ” the event of the year for “ my daughter and myself. One of the best festivals around,” From February onwards the “ seems to get better each year. excitement stirs and increases. We love the town, the river, the atmosphere, the good festival vegan food, meeting people Absolutely wonderful festival ” we’ve seen at other festivals and of high class entertainment. previous Shrewsbury’s. “ Great friendly atmosphere. It is just bliss for us. Shrewsbury folk are friendly and hotels/pubs have really good facilities. ” ” Media recognition Daily Telegraph Key date in the UK folk Shrewsbury Folk Festival receives music calendar. widespread positive publicity regionally “ and nationally every year and is regularly listed in national newspaper Sunday Telegraph ‘top festival’ lists. ” A family friendly folk staple. In Shropshire: Regular coverage in publications such “ as the Shropshire Star, BBC Radio Shrewsbury Today Shropshire, BBC Midlands Today, ITV ” Central News, Shrewsbury Chronicle, Shrewsbury underlined its Shropshire Live, Shropshire Review, reputation at the very forefront What’s On, Yattar Yattar, and other “ of folk events in the country. regional newspapers and magazines. Specialist press: The Guardian Featured in music magazines such as ” Songlines, R2, fRoots, Living Tradition, Recommended folk and Maverick. “ world music festival. Nationally: Guardian, Daily Telegraph, Sunday Songlines Magazine Telegraph, BBC Radio 2 folk show and ” BBC Radio 3 In Tune. Top 10 summer festival “ 2011, 2012, 2013, 2014, 2015 ” Online www.shrewsburyfolkfestival.co.uk Our website is viewed by more With nearly 12,000 followers on than 55,000 people a year. That’s Twitter and more than 10,000 on an average of 4,583 per month but Facebook we can help your business reaches up to 20,000 people during reach a large new audience. the festival month. Our regular e-mail newsletters are sent Shrewsbury Folk Festival has a strong to more than 9,500 supporters - social network presence on Facebook and Twitter. You can also find us Your business could reach on Instagram during the festival all these people! weekend. Shrewsbury Folk Festival @shrewsburyfolk Souvenir Programme festival souvenir programme Get your business seen in the This is an ideal place for Shrewsbury town centre businesses advertise - The souvenir programme by 88% - rated of particularly as we run a free shuttle bus good or excellent as 2015 festival into the town centre on Saturday and respondents in the - has a print run Sunday, delivering customers to your feedback survey door. Alternatively, it can drive people of 4,000 and reaches around 6,000 to your event or website. people. It has advertising space available starting C H E C K T H E W E B S I T E F O R F U L L L I S T I N G S The Salopian Bar with a quarter page from just over £170. WED 10 SEPTEMBER Local CAMRA Pub of the Year NIK KERSHAW 2008, 2009, 2011, 2012 & 2013 Thirty years on from the release of his multi-platinum selling debut album ‘Human Racing’, Nik performs songs, tells tales from his impressive career and answers questions from the audience. THU 25 SEPTEMBER ELVIS MCGONAGALL Stand-up poet, armchair revolutionary and recumbent rocker, Elvis is the sole resident of The Graceland Caravan Park where he scribbles verse whilst drinking malt whisky and listening to Johnny Cash. FRI 3 OCTOBER 8 real ales (3 permanent, programme BROOKS WILLIAMS Originally from Statesboro, Georgia, Brooks Williams 5 guest), with at least 4 is a proverbial triple threat, with fiery guitar playing, traditional ciders & over 50 smooth-as-silk singing, and stunning songs. Belgian Beers FRI 10 OCTOBER Ale Festival LUKE DANIELS Contemporary/acoustic/folk 21st - 25th August musician songwriter and progressive thinker with plenty to say about love, life and everything in between. THU 23 OCTOBER THE OLD DANCE CAMRA Members SCHOOL get a 10p discount Duelling fiddles, soaring brass crescendos, per pint of real ale irresistible grooves, and expansive landscapes or traditional cider! of ear-bending contemporary folk. Smithfield Road Seth Lakeman Shrewsbury SY1 1PW 01743 351 505 Bellowhead 01743 281 281 The Dhol Foundation www.theatresevern.co.uk www.thesalopianbar.co.uk5 Theatre Severn, Frankwell Quay, Shrewsbury SY3 8FT Lau £4 Steve Knightley’s Wake the UnionShrewsbury Folk Festival The Chair @shrewsburyfolk Blackie & the Rodeo Kings The Full English www.shrewsburyfolkfestival.co.uk How can we benefit your business? The following packages are suggestions. We are happy to discuss tailoring an individual package to suit your needs. Be the Title Sponsor TITLE SPONSOR COSTS £25,000 Make the Shrewsbury Folk Festival your • Full page colour advertisement on own by becoming the Title Sponsor. It the back of cover of the festival would be renamed as The [Your name programme Here] Shrewsbury Folk Festival for the duration of any sponsorship agreement. • Sponsor’s banner displayed at the festival main gate The benefits: • Recognition and on-stage thanks by main stage hosts • Acknowledgement in all festival publicity materials - flyers, posters, • Name and logo on the webcast programme, newsletters, stationery, landing page PR and website (with link to sponsor’s website from SFF website • Sponsor’s logo on sleeve of festival home page) t-shirts • Inclusion of logo and website link • Title Sponsor can set up an on-site on our worldwide webcast and a demonstration/sales/public relations sponsor’s video tent • Inclusion of logo and website link in • Title Sponsor receives 20 regular e-mailouts sent to in excess complimentary full four day festival of 9,000 people tickets with pre-arranged escorted tours backstage to meet artists and • Recognition of sponsorship through discover how the technical side of the our Facebook page (nearly 9,000 festival works. fans) and Twitter • Acknowledgement in all local and national advertising How can we benefit your business? Be a Stage Sponsor STAGE SPONSOR COSTS MARQUEE 1 Name a Shrewsbury Folk Festival stage after £10,000 and 8 complimentary tickets your business or organisation for the entire duration of the festival. MARQUEE 2 £6,000 The benefits: and 6 complimentary tickets • Logo recognition on any flyers, programmes, posters, newsletters, stationery and all THE DANCE TENT printed media £6,000 • Special signage on your sponsored marquee and 6 complimentary tickets • A link to the sponsor’s website from the THE SABRINA MARQUEE sponsor’s page on the festival website £4,000 • A half page advertisement in the festival and 4 complimentary tickets programme THE VILLAGE STAGE • Stage sponsor receives complimentary weekend tickets with an escorted tour £4,000 backstage to meet artists and discover how and 4 complimentary tickets the technical side of the festival works. How can we benefit your business? Be a T-Shirt Sponsor Have the name and logo of your company or organisation printed on VOLUNTEER T-SHIRT the arm of the festival t-shirt, of which SPONSOR COSTS around 1,000 are sold every year. £2,500 The benefits: • The festival t-shirt sponsor receives • A link to the sponsor’s website from eight complimentary full four day the sponsor’s page on the festival festival tickets.
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