00:01

40 Years of Video of Years 40

and our everyday lives everyday and our changed user-experience changed user-experience disruptors and how they they and how disruptors 4 decades video of (Almost) 00:02 2020 2000 1980 Still, we'll only focus on two innovative features, characteristics, characteristics, features, on two innovative we'll only focus . Still, 1

1960 Average hours per week per hours Average or tactics that each one brought in. one brought each that or tactics in stage a critical 2020 marks but also inspire. video celebrate doing that, we aim to By and virtual dependency on video — a new remote humankind's normal built around video-based ground-breaking the most into delve time to better What experiences. they teach think about what be, and can how they discuss to came user experiences, forward? us going Global MediaGlobal Consumption / Week Video is infused in our day-to-day lives. From the moment we wake up to the time we the time up to we wake the moment From lives. day-to-day in our is infused Video communicate to and use them them, from videos, learn we laugh with sleep, to go overnight. shape didn't just but this reality it as given, take We with others. of film the invention with start to have we'll probably story the whole of video, tell To four spanning possibly evenin the 19th century, not. than that. sooner Instead, We're video technology, reimagined that six brands close look at a takes this paper decades, and TikTok. Twitch, Zoom, YouTube, Netflix, MTV, delivery, and consumption: in increase with the overall correlate directly their advent and growth Unsurprisingly, media consumption Teaser 00:03 ”, 2 , signifies another another , signifies

into an avenue that expanded creative boundaries creative expanded Video developed an avenue that into Aug 1, 1981, about 40,000 years after man first made music, we think made music, man first after 40,000 years 1, 1981, about Aug first its noon, MTV ran around day, On that history. benchmark in music important deliver to attempt it the first nor was new, music videos weren't And while broadcast. stick. and off the ground get to the first it was music video programming, the 24 hours music months following of a couple Just immediate. was success MTV's the clock. tuning in around It turned out that already were the crowds channel launch, Interestingly, it too. music; they to loved watching enjoy listening people didn't only Radio Star'. the Buggles' 'Video Killed the play on MTV was video to the first them and remember videos faster digest to wired are why our brains a reason There's non-verbal relaying while still sound, and text image, together Videos roll longer. any of these. Plus, they than somehow turn effectively more far communication making scenes, and vibrant narratives succinct into lengthy and dull descriptions engaging. them instantly films with songs is anything but short When you think about it, of pairing the idea from the attention steal to no reason there's standpoint, a musician's obvious. From media in other video packs But because and melodies. the main show – the beats any other almost And it blends into in naturally. it blends forms, types and content music. it was case, In MTV's as neatly. or service product, just setup, “ far beyond that of music alone. The camera gave artists new ways to express express new to ways artists gave beyond of music alone. The camera that far In turn, showmanship and and dressed. themselves in how they moved, danced, win over listeners’ to if you wanted important increasingly skills became performance of and all sorts editors, photographers, Directors, viewers’ – hearts. – or should we say, visuals and with stunning their stories the mix, helping musicians tell into all got artists fans loved it. The effects. state-of-the-art tool them a powerful marketing videos give us make limitless options The (almost) record out, soon found Music videos boosted and artists companies Astoo. record And it musicians and groups. new lesser-known opportunities for sales and unlocked up anything they – touch Videos vamp or even music at marketing. stop just doesn’t or entertaining. working, learning, it’s whether Killer Videos Killer

1981

Going Get Videos & People & People Going

Get People Videos

00:04

Videos showed music enthusiasts a new way to interact with their favorite artists artists favorite with their interact a new to way enthusiasts music showed Videos complement a new to it was musicians, way For music.’ to ‘listening and redefined superpower of video’s example MTV is a great this day, their work.and augment To services, reimagine and move the products, revolutionize industries, entire shake to the only one. not But it’s historywheels of economy). (and asynchronous (live) and synchronous allows both Video example. for education, Take chunks of nothing with bite-sized more, What’s and environments. situations learning knowledge their share to way people an easy and by giving but essential information, the isn’t And online conferencing we educate. how reconstructing and expertise, it’s structured can now create HR staff that how we work. video changes The fact only way As is but one example. time again be used time and to ready experiences onboarding bound we’re tools, workplace digital to ubiquitous more become video functionalities new heights. reach collaboration team and remote that like instances see more to Takeaways 00:05

Netflix has been delivering media entertainment straight to people’s homes, in one homes, in people’s to straight entertainment delivering media has been Netflix rental movie internet an was Netflix few years, the first 1997. In since or another, way people was did many things right, to service. DVDs mailing While the company primary its eventuallyprobably and the one that selling point crushed their brick-and- one). In 2007, renowned most and being the biggest (Blockbuster competitors mortar its shifted the company DVDs), (i.e., storage data of physical the slow demise following has Netflix later, 13 years Jump forward online streaming. subscription-based to focus . in 190 countries $200 Million users around consume to way default people’s became binge-watching say when exactly to hard It’s much in it. played a crucial part Undoubtedly, Netflix is that we do know What content. overflowing with viewers’ delight. In 2012, the do with their media catalog of it has to a boat the entertainment rocking content, own its producing even started company turned it powers, that delivery production not prowess, Netflix’s it was Still, more. little it is today. superpower that the streaming into or over choose from, titles to 6000 different have nearly subscribers in the US Netflix quite that’s it. look at Either way, you choose to 50,000 episodes, depending on how but an entirely it available, make thing to one It’s library flip through. to an extensive engineers and Netflix’s And one that it approachable. to make challenge different flying colors. with designers passed and commonplace, standard is pretty and categories genres into Classifying content Netflix manageable. more the viewing experience navigating makes but it certainly metadata, rich and detailed thanks to possibly a bit more, further, one step it took and Women” under such themes as “Comedies Starring label titles together used to flicking, chances in the mood for unless they’re So, Dramedies.” European “Emotional happens what span can video data Today, watch. to users will find something are us run advanced lets type that the data That’s by the way. the video, throughout truly findable. any content and makes capabilities search delivering content job-to-be-done: important it had another quickly realized Netflix a hassle-free looking for were it.whenever People and wherever people wanted magically need with DVD’s that answered hand, and Netflix at always service was that whatever from content users stream by letting it's Today, in their mailboxes. appearing old pricing models in favor ditched users gladly they using. In exchange, were platform video all other for a lesson here And there’s subscription. of an all-inclusive recurring be readily they Viewers it to manage. expect type of content what services, no matter Videos in the Stream Videos Stream in the 1997 & Where & Where Need You Them Videos, Sorted 00:06 available for them to watch the instant they click play. Interoperability is the name of the name is Interoperability they play. click instant the watch to them for available with compatible a service isn’t for that no place there’s this game, and in the game, of actions, a grueling series complete to formats. users Asking and devices different where be embedded It has to as unacceptable. is just installation, includes and that work,life, or fun happens. of personal the idea take can with video built-in comes that The kind of rich data of the part only a whole new and findability to level. But that’s recommendations when and be available to it has a video service be successful, For to story. Netflix didn’t Netflix times of the day. all at and anywhere meaning people watch, where content it offered services because globally streaming one of the leading become wished that how people it understood It did so because watch. people loved to it. watch to and how they be delivered wanted to content solution or service, any other even for as relevant video savviness is just Netflix’s bumped by COVID-19, Further health. like entertainment, to one seemingly contrary example, For some time now. quite has been changing and digitizing for Healthcare and patients on engaging more focus to is reshaping relationship the doctor-patient and educate to designed sorted) Condition-specific videos (i.e., solely. treatment not are procedures or upcoming receiving they’re on the medications patients inform That’s these videos? watch do patients And where commonplace. more becoming where (i.e., proceedings they all their health right, where manage in the app or website happens anyway). life Takeaways 00:07 as well as the founders expected. expected. as well as the founders 3

In 2005, less than 15 years after the World Wide Web came to be, three ex-PayPal ex-PayPal to be, three came Web the World Wide after less than 15 years In 2005, Youtube. Karim, activated and Jawed Chen, Steve Chad Hurley, employees, (early) videos of themselves talking finally upload that, single people could like And just com. on catch it didn’t Luckily, partner. about their dream Fortunately, they believed there was a broader need for video. video. for need they a broader believed was there Fortunately, view, people could where a webpage create friends decided to the three Eventually, skillfulness. That and computer of their technical videos, regardless and share upload, as a year, videos online. In as little for #1 destination world’s ended up being the pivot sign of slowing than 20,000 videos a day and showing no more uploading people were celebrated YouTube by Google before acquisition a $1.65 billion to down, leading video than giving people an internet did more anniversary. But YouTube second its we experience the way It changed founders. a myriad dot-com and spawn platform and paved culture, participatory the web’s delineated with the internet, and engage 2.0 platforms. more for the way share and create to eager out there a generation was there proved success YouTube’s funny home-videos, product watch to people wanted other that videos. It also proved be an elaborate have to didn’t There tutorials. videos, and cooking reviews, gaming it only In fact, ‘viral’. go money behind or much a video to involved for production authentic. made it more and value, strength (UGC) its content gives user-generated this authenticity that It’s user trust, , creates on their brand it. It reflects covet businesses the reason and it’s video. just not and forms, in many shapes UGC comes Of course, action. and provokes essay a 500-word a video than write shoot to most for easier probably it’s However, no while online videos are yet. So, easier blog. And smartphones have made that the app, videos to and upload users record letting sole property, YouTube’s longer ubiquitous. more become should really website or platform, viewers ride. an incredible but also gave seat in the driver’s put video creators YouTube data, among other videos based, of suggested unique lists curate could algorithm Its and demography. their location, those trending, before, on videos the user watched service without personal recommendations imagine a content to While it may be hard continued YouTube a novelty in the mid-2000s. Over the years, quite still it was today, algorithm. its improve to Video 2.0 2005 & for People People & for People Videos by Made 00:08 , second only to its its only to , second And they’re not the only ones. Granular analytics and actionable insights are now now are insights and actionable analytics ones. Granular the only not they’re And calculate points, drop-off spot we can video technology, to Thanks widely available. levels viewers’ engagement and even estimate rates, completion users’ or videos’ it. powering It also or platform and the product experience the overall improve to entire for standards golden the next create to entrepreneurs for room plenty of leaves industries. list websites #2 on the top ranked 2020, YouTube In October 22 minutes, almost is visit duration average YouTube’s Google. However, mothership and Facebook including competitors, of much younger ahead placing it way of the merit of video UGC, evidence with such striking would think that You Instagram. phone in of whom carry would help their users, most an HD camera brands more behavior and users’ on of data the surge forget not it. And let’s produce their pockets, it would pull in. preferences and professionals, departments new marketing to by no means UGC and analytics are plenty of platforms are there Still, industry. in that a staple actually and videos are one of the two: least by implementing at be further enhanced and services can that analytics on content detailed or more and uploading either one-click video recording (though weighty) one is just marketing Of course, and user engagement. performance current outperform help companies video UGC and analytics can where instance metrics. Takeaways 00:09

Determined to ride the growing popularity of ‘Big Brother’ and reality TV, Justin Kan, Justin TV, of ‘Big Brother’ popularity growing ride the reality and to Determined their stream to a way looking for only crew of their were the rest and Shear, Emmett the broadcasting began and Justin.tv a reality, plans became lives 24/7. In 2005, their only fit right in the already viewers. not The site of internet millions to life co-founder's as intriguing as Still, it popular. helped make niche, but it also lifecasting trending in a live interest saw a bigger team some, the founding may have been to life Justin’s in 2007, their own channel. And so, create anyone would let that platform streaming that. give people just down to came the cameras and of live content all types launched as a home for of Justin.tv iteration The next was evident one category long, it was that . Before an overnight sensation became play gamers other watching - gamers fast exceptionally growing and outperforming service a dedicated created the company 2011 though that only in It was video games. to 20 million unique visitors 2012, this spin-off grew By - Twitch. gaming for just $1 billion, it almost for later two years Twitch acquired per month. When Amazon on the internet. streaming 40% of all live content for accounted made it play; it just someone else of watching didn't invent the concept Twitch you All for special software. the need games by eliminating video stream to effortless playing. It doesn’t start and some settings, adjust live,’ 'go do is log in, press have to – why? And question the raises still that however, many, than that. For much easier get a social are games it, computer forget to tend and non-gamers well, although parents and problem- coordination for also great They’re be played together. to meant activity group-playing. for designed our point, are many games To solving skills, by the way. against. compete with someone to exciting more much played solo but are Others are all they’re social features, with no apparent and even of games Either way in the case in the background. snarky commentaries especially with watch, fun to still had till – that experience the full gaming brought live' button 'go that words, In other everyonethen been somewhat missing – to and everywhere. the So much so that they where demonstrate gamers, for place a meeting soon became platform Twitch and hang-out with like-minded but also chat play, others their skills and watch to compared experiences of remote While many downplay the intensity playmates. it have How else could the case. necessarily not that's is living proof in-person, Twitch in industry estimated now a fast-growing category, a whole newgiven rise to eSports billions of dollars? Games Come Alive Games Come Alive 2007 Singleplayer Define 00:10 ” are becoming more more becoming ” are digital telethons digital revolutionize the gaming industry gaming the without any of the above, nor ever a revolutionize producing What often gets the most attention about Twitch outside the immediate gaming gaming the immediate outside Twitch about attention the most gets often What many of that the fact Sadly, it spawned. of millionaires is the new strain community for funds raise to marathons run Twitch would sometimes them, just not them, and has continually Twitch amount of publicity. the same get doesn’t social causes various help redirect that features these charity events by introducing for way the smoothed These “ it instantaneous. and make funds raised events. gala off nonprofit’s called requirements social distancing popular since land an online no man's turn into as easily have just could all. Twitch not That’s prevent that, Twitch To speech, cyberbullying, and self-endangering. harboring hate they that guidelines update and wellbeing with strict their users' safety prioritized formed In May 2020, Twitch user behavior. on unacceptable crackdown to periodically establish to in order and academics Advisorya Safety , made up of streamers Council of marginalized the rights and protecting balance, work-life moderation, guidelines for have to companies is what responsibility sort of corporate this Some say that groups. when a company worth commending still but it's of kindness. Perhaps, an act not do, and how some users experiences of online virtual hazards the potential recognizes it. battle to precautionary steps takes – and platform might misuse its we usually discuss has evolved over the years, When we think about how gaming managed Twitch user control. enhanced and superb graphics, gameplay, intricate to their video missing from experience the real-life It did it by simply giving gamers game. – or and concerns many fears of an industry raises part being that And despite games. and their users safe keep they of it – they to because also do whatever can precisely on the way. good” even “do to casters lifestyle service other its to expanded Twitch acquisition, its Following past- favorite their shared individuals and elevate like-minded more help connect can't. real-life some things that even 'live' now offers is that of the matter time. Fact and events. Event conferences so in 2020, we've seen it in and more years, In recent trying from have gone mimic to aided by virtual platforms, and marketers, organizers a new offer entirely inventing an class of happenings that to the in-person experience there's Nonetheless, during, and after. before, attendees to experience comprehensive the disruption, Whatever events the online in market. disruption for of room plenty still it on the good the people behind it focus hope that events or not, let's its whether and codes. standards with the highest and comply bring could Takeaways & Now, & Now, Cooperative Gaming 00:11 ". What makes it even more makes What ". 4

About a year before we had to move all our social interactions online, Zoom reached reached online, Zoom social interactions move all our we had to before year About a didn't app "that video-conferencing a for impressive Pretty valuation. a $9.2 Billion turn to less painful made it a lot the wheel, just reinvent remarkable is that when Eric Yuan founded Zoom in 2011, it was already set to to set already in 2011, it was Zoom founded when Eric Yuan is that remarkable and Google. (Skype) of Microsoft the likes with space crowded in a pretty compete worldwide, leading spreading Covid-19 began Shortly after rest. We all know the the new became normal. video calls bans, and travel quarantines, lockdowns, to over taken obsolete, become about to was phones' phone feature our Coincidentally, – albeit again making calls when people started and emails, just messages by text apps, conferencing go-to as one of the leading the top to rose Amid that, Zoom video. cap. a $129 billion market hitting every participants day, 300 million meeting up to shot usage In April 2020, Zoom everyone got 2019. The pandemic meeting December in was it 300% of what roughly doing business, continue so they senior citizens, could people to young online, from the from out strong came the apps that separated And what in touch. or stay learn, all these to cater could that connection part, a robust in large was didn’t, ones that new users. and join times, load reduced of minimal latency, is a function connection A robust right, these Get and they delivery, bitrate. cross-device and adaptive optimized or a natural feels that a conversation i.e., a flawless video experience, provide on video, and reliant digital and more playback. In a world turning more VOD smooth feature. a nice-to-have not requirement, is a fundamental robustness reasons. good for security and privacy regarding in concerns ushered age The digital every bytes And while some of millions of data day. tens and transfer store, We upload, and sensitive of it, personal details a lot like there’s public use, of it is purposed for hidden. Videos, along with their contents, keep to like we’d that business information, the rule. to no exception are info, layers, and users’ data of security reports popularity peak, to see an unprecedented Zoom began Right after users. Some from a backlash policy provoked privacy holes and a controversial and transparent an open Embracing even disallowed using it altogether. organizations on fixing concentrate to freeze a 90-day feature announced company the approach, could the get-go from building in powerful security features these issues. Nonetheless, affair. the entire have prevented Zoom In 2011 & Secure? & Secure? Strong Video Connection! 00:12 Covid-19 threw people’s everyday lives into disarray. As everyday even a result, products, many disarray. into lives threwCovid-19 people’s they or circumvent because widely popular helped soften became industries, entire upswing in video its for 2020 will be remembered odds-on that Still, social distancing. meeting The Video scare). the health from (apart than anything else more meetings our in- many of for alternative as a worthy itself glory all its shone in established and For circumstances. new-normal, under normal, and post-pandemic person encounters use. to and safe be sturdy to prove happen, it had to to that more for the ground sets success and similar products' it has, Zoom And now that see video to expect ). We should also (verticalization solutions use-case-tailored live mean just and we don’t apps, more into built directly features communication like communication, video asynchronous of enormous potential The conferencing. and remote The video conferencing untapped. mostly remains video messaging, people probably that forget not but let’s now, may seem packed markets collaboration in 2011. the same thing back Eric Yuan told Takeaways 00:13

Just when we thought nothing could upset our social networks’ lineup anymore, a anymore, lineup networks’ our social upset could nothing when we thought Just new this more, on the block kid What’s things up again. video app shook short-form a couple in just – social platforms popular – and fascinating one of the most became Teen Karaoke apps: evolution the story of two different is actually Tik-Tok’s of years. Chinese giant another and ByteDance, launched in Shanghai in 2014, app Musical.ly, under both merged Musical.ly, acquired service.running a similar ByteDance In 2017, aspirations. global its accomplish out to , it set 2018 In August name TikTok. the brand monthly 800 million It also boasts than 1.5 billion downloads. now has more TikTok and young teenagers to success initial its attribute we can users. And while active now an online phenomenon that new on the it’s app, with favor who looked adults out By fitting demographics. as well as socio-economic differences, age across cuts gold. struck videos, Tik-Tok manipulate and fashion to ways users with numerous Then, screen. of their TikTok the bottom users push a plus sign at a video, make To They record long video. can or 60 seconds they filming a 15 seconds choose between sped-up – apply additional – normal speed, slowed-down, or rate frame in different also numerous are There and videos they upload. photos and mix it with other filters, do that and templates even party applications by 3rd some created available, effects a massive offers TikTok precursors, Karaoke its like just you. Finally, of the job for most and clips. song snippets, of sounds, songs, bits, database to think out of for people way and effective an easy provide tools These video creation a TikTok standpoint, a viewer’s From virality. themselves, and strike express the box, advanced And while equipping users with experience. and memorable a telling creates of and depth range the new, entirely abilities isn’t and special effects editing tools only these were so long ago, Until not nonetheless. noteworthy, possibilities are tags. price carrying editing software extravagant via professional obtainable lies in how people wield them. secret real TikTok’s As are, as these tools impressive users Other than that, TikTok as well as skits. a major trend, Lip-synching is still DUI projects, of anything from tutorials detailed and share in challenges participate aren’t those videos that Even and painting. sketching moves, to dance through are Duets others. and inspire teach to somehow manage instructional necessarily a creating video, user’s another to one user replies where concept fascinating another a virtually infinite into the chain of replies continue Other users can video. split-screen and audio track someone else’s grab just duet, you can have to And you don’t string. your own video with it.make

Videos? Tik-Toks! Tik-Toks! Videos? 2018 & Interactions Video Creations 00:14 Interestingly, mimicking someone else’s idea doesn’t constitute copying on TikTok. on TikTok. copying constitute doesn’t idea else’s someone mimicking Interestingly, hit with a TikTok made what are interactions These human of flattery. a form It's forward. leaning users keeps what boomers. And it’s and Z, millennials, generation and view people engage to users but one where videos, social app for a not It's TikTok with UGC, a spark lighted videos. If YouTube through with others collaborate of this day and age. the campfire turned it into and they content about it: control way users seek to no other just there’s 2020, and It’s culture it, internet but it also redefined only embraced not TikTok engagements. crave the both for the experience elevated video tools advanced Its and social interactions. or inspiring others, new, something by learning and viewers. it’s Whether creators everyone part. And everyonehelping memes spread, play an active to is invited seems do. to designers, system and type of solution, depending on the context Accordingly, users the ability to grant to ways for search to will be wise planners, and architects and as well as comment, gesture, videos on their platform, and manipulate create apps. These social just not or offer, product any digital true for That’s with others. chat One journey. an exciting into consumption content and abilities transform controls a boasting a hub can turn into and software any app event another, after interactive thriving community. Takeaways 00:15

Reading this paper, one might conclude that each brand capitalized on a couple of of on a couple capitalized brand each that conclude one might this paper, Reading to by all six shared now of these are many actuality, In success. rake to novelties user preferences; understand runs a very to algorithm complex TikTok some extent. videos (meaning, watching viewers than just some point,more much at MTV offered services. working on Businesses currently and sturdy robust and all are interactivity); some it for or have been at out they only starting whether are their video experiences, that. should note time now, than later, sooner rather But is a flying start. and capabilities Adding video options used to users have gotten those that match will have to these video experiences out there: apps and platforms and many more Netflix, YouTube, MTV, thanks to providing and playbacks, video streams Enterprise-Grade and secure - Reliable and the with all regulations compliant viewing and speedy interchanges, consistent standards. highest and wants users’ to and tailored be meaningful - Every must Personal touchpoint interactions. past from data on actionable needs, based and control, of expression viewers with means - Rich media awarding Interactive – letting yet better or, and quizzes) commenting by giving them a say (e.g., preferably videos. and manipulate them create – experiences media discovery - Multi-language and smart search Welcoming looking they’re users what and get drive adoption – that by deep metadata powered instantly. for under devices, across in any format, on all platforms, Seamless available, - Always whenever solutions if necessary, and other into integrated changing conditions, wherever. Our data enough anymore. isn’t until even long this list take it might not be told, Truth not on server in 2020, based it’s So, of video usage hits. x2 increase shows an almost another with yet the corner around is just or TikTok YouTube the next that unlikely everyone and forcing again else to once user experience redefining breakthrough, suit.follow find out down only to over one single video feature toil to want don’t You Then again, obsolete it has become – that or worse yet anymore, suffice it doesn’t the roadmap ways are there Luckily, play. it, video technology no child’s is face over time. And let’s it, building it yourself and finding it elsewhere. around namely not That’s All Folks All Folks That’s 2020 00:16 2021 2020 /03/12/strategy-reminder-shifts-in-global-media- 2019

2018

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00:017 The End The