CONFERENCE 20 – 23 SEPT 2017 MAG Branded PartnershipsBranded Algorithms and on Hackney Camille Licensing and Sync Time for Diversity for Time Equality and Vanessa Reed on Keychange – Photo: Bonaparte © Musik Bewegt / Henning Heide Henning / Bewegt Musik © Bonaparte Photo: Raise Your Voice Voice Raise Your year´s This Conference Focus Music on and Politics mobile apps for your festival proudly presents the official app Available on the App Store and Google Play Meet us in Hamburg in September! Contact Scandinavia - Esben Christensen Contact GAS - Sarah Schwaab [email protected] [email protected] _ INDEX EDITORIAL 4 mobile apps for your festival RAISE YOUR VOICE The International Music World Is Turning Up 7 Its Political Volume SHIRLEY MANSON Early Days In Madison 15 DAVE ALLEN proudly presents Streaming and Music Culture 21 LIVE FOR (RE)SALE A Sort of Darknet for Tickets 25 VANESSA REED Closing the Gender Gap 31 TERRY MCBRIDE Understanding the Value of Music and 36 How to Effectively Monetize It UNSIGNED VS SIGNED Do Artists Benefit from Blockchain? 39 CAMILLE HACKNEY On Music, Brands, Data and Storytelling 45 MUSIC IN IRAN A Personal Experience 49 HARTWIG MASUCH 10 Songs that Helped Create the New BMG 55 PROGRAMME REGISTER SESSIONS 59 SHOWCASES 65 the AWARDS 68 official app MEETINGS 68 Available on the App Store and Google Play NETWORKING 69 IMPRINT 76 PARTNERS 78 Meet us in Hamburg in September! Coverphoto: Camille Hackney, speaker at „Sync Faster – Sync Different and board member of ANCHOR 2017. © Grayson Dansic Contact Scandinavia - Esben Christensen Contact GAS - Sarah Schwaab [email protected] [email protected] 3 _ EDITORIAL DEAR CONFERENCE ATTENDEES, DEAR FRIENDS, we‘re delighted you have made it back to Hamburg once again this year for what is now the 12th edition of the Reeperbahn Festival. You might first have to get used to walking from the Reeperbahn to the Festival Village. This is where you‘ll now find the WELCO ME CONFE TO RENCE OUR MAG Ticket Desk, our 360° Full Dome with its impres- sive programme of events including creative tech sessions, films and the premiere of „Currents“ with Martin Kohlstedt, the Social Bus, as well as many other attractive venues and activities. So it‘s defi- nitely worth dropping by and spending time there. And it‘s also worthwhile – we think – taking a closer look at our Conference MAG, which you‘re holding in your hands. In numerous features and articles, we endeavour to spotlight several aspects of the music industry, which are subtly reflected to varying degrees in our conference programme. „Music Makes A Stand“ is a topic we could proba- bly discuss for days on end without reaching any agreement. But we want to try and do just that and, under the heading „Raise Your Voice“, speak to artists, activists and representatives of the business about responsibility and the possibilities of music in these politically troubled times. (page 7) Photo: © Lena Meyer Lena © Photo: 4 _ EDITORIAL But the core business, of course, continues to be our principal focus. The future of streaming will be Delovska Lidija © Photo: discussed at several sessions during the conferen- ce and here in the Conference MAG, Dave Allen, until recently chief strategist of Apple Music, re- veals his thoughts on the matter. (page 21) Opinions continue to differ widely on the issue of secondary ticketing for live performances. No fewer than three sessions are dedicated to this subject and it will no doubt also be hotly debated at the bdv‘s first Live Entertainment Summit. Read The articles in this issue, incidentally, are a more in our analysis „Live for (Re)Sale“. (page 25) selection of best-ofs from the first three editions of the Conference MAG, which have appeared The focus on music.brands.(e)motion is a fixed online in the past few months. You can read part of the conference programme again this them all on our website. year. At 15 different events, visitors can network and exchange expertise and experiences. Here in And talking of „best-of“, the ANCHOR - Reeper- our Conference MAG, Camille Hackney, Head of bahn Festival International Music Award now in Global Brand Partnerships at the Warner Music it’s second year honors the best remerging artist Group, is interviewed about music, brands, data and serves as a springboard into an international and storytelling. (page 45) career. Der Helga! is awarded to the best open-air festivals. Also, our International Music Journalism And this year‘s partner country, Canada, of cour- Award recognises outstanding music journalism. se also gets a look in. Terry McBride, founder of Join in the celebrations and help us pick the Best the Canadian Nettwerk Music Group, speaks and Music Business Journalist of the Year. Nominations writes about music, emotions and earning money can be made until Festival Saturday. (page 48) with it. (page 36) The next edition of our Conference MAG is due in November – with lots more reports and stories on activities and events occurring every day throughout the Reeperbahn Festival 2017. DETLEF SCHWARTE, ALEX SCHULZ & THE REEPERBAHN FESTIVAL TEAM 5 GEMA PROUDLY PRESENTS DIE GEWINNER DES SHOWCASES AUF DEM REEPERBAHN FESTIVAL AM 22.09.2017 IN HAMBURG IM JAZZ CAFÉ, 20.00 UHR: Das Mitgliederprogramm der GEMA bietet Künstlern und Bands eine Bühne und vieles mehr. Infos zu den verschiedenen GEMA-Showcases und dem Mitgliederprogramm der GEMA unter: www.gema.de/migliederprogramm MUSIK IST UNS WAS WERT | www.gema.de _ REEPERBAHN FESTIVAL CONFERENCE MAG Photo: Heinz Ratz © Hans-Jürgen Schaller Hans-Jürgen © Ratz Heinz Photo: RAISE YOUR VOICE The International Music World Is Turning Up Its Political Volume TEXT Detlef Schwarte 7 KRVWHGE\ K_GHOHJDWHVRQO\ )5((%((5),1*(5)22' KRVWHGE\ 6RPPHUVDORQ_.OXEKDXV6W3DXOL_6SLHOEXGHQSODW] VSRQVRUHGE\ SUHVHQWHGE\ 8 _ REEPERBAHN FESTIVAL CONFERENCE MAG One hundred and thirty – that’s roughly how many gigs he’ll have played by the time the tour ends in December 2017. And that’s also how many times concertgoers won’t have paid a single cent to at- tend these concerts. Because German Liederma- cher (political singer-songwriter) and activist Heinz Fruzsina Szép, festival director for Lollapalooza Ratz is serious about his objective. On this tour, Berlin and one of the most well-known figures on he doesn’t want his fans’ money – he wants their the European festival scene, feels similarly, and attention: “We’re using the tour for our new CD she’s been calling on the music industry to in- to spread the word about the BOK – Büro für crease its participation in political discourse. Take Offensivkultur (Office for Proactive Culture),” A Stand is the name of her campaign, which she Ratz explains. “So we want to make coming to launched with Christof Huber and the European the concerts as attractive as possible. Free festival association Yourope in March 2017. “The admission definitely helps!” idea behind Take A Stand was to do something really positive and be a place where festivals, In 2016, Ratz teamed up with singer-songwriter events, companies, NGOs, and private people colleague Konstantin Wecker, the best-known and can participate.” most authentic German voice of the Liedermacher genre, to found the BOK – Büro für Offensivkultur. Fifty music festivals from seventeen countries So far the network has 3,000 supporters and it is have since become partners and joined the cam- expected to grow. The aim, Ratz says, is to build a paign, declaring their commitment to the Europe- Germany-wide network of artists and supporters an ideal of “peace, inclusion and dialogue”. And from the music industry that is able to respond to participation doesn’t end with commitment. The events quickly – that is, to get artists and culture aim, she says, is to also create political spaces at to places where a stand needs to be taken and the major festivals – in the form of NGO camps, voices need to be raised … and to do this within for example, where political and social organisa- 48 hours. tions can provide information and get festivalgo- ers, most of whom are young, interested in their “We want to take action where action is nee- causes. The hope is that this will then result in ded”, says Ratz. And as he sees it, action is nee- increased political and social engagement. ded in many places: cities in eastern Germany where neo-Nazis are setting up “national befreite Zone” (“nationally liberated zones”, an expression neo-Nazi groups use to refer to areas where for- eigners, leftists, and minorities are not supposed to live or go); communities in western Germany where citizens are speaking out against shelters for refugees; but also places where issues like environmental protection and animal welfare are being treated with contempt. Since the begin- ning of the so-called “refugee crisis”, since Bre- xit, Trump’s win, and the resultant renewed boost to right-wing populist parties in Europe, Ratz has also noticed a certain repoliticisation of the pub- lic sphere. “But I don’t see the involvement of the music business. In that world, it’s always about success and money, that’s it.” Photo: Musicians Eddie Vedder (L) and Chris Martin attend the 2016 Global Citizen Festival in Central Park End To Extreme Poverty By 2030 © Kevin Mazur/ Getty Images for Global Citizen 9 _ REEPERBAHN FESTIVAL CONFERENCE MAG Meanwhile, thanks to today’s political leaders – especially the current President of the United Sta- tes – a musical genre that had faded somewhat into oblivion is experiencing a revival: the protest song. “Trump has led to a protest music boom”, the Atlantic reported; “Since the US election, we “The more political powers would like to keep have seen a resurgence of musical protest”, these organisations under control, the more noted the Guardian.