eBooks now available 2015-2016 from SAGE in INR! You can start reading your favorite SAGE book as soon as you have paid for it, NO more waiting for delivery.

Wi-Fi 14:35 Wi-Fi 14:35 g g Cloud | On Device All Items Recent Cloud | On Device All Items Recent

Emotional Intelligence at Work A Professional Guide, 4e By Dalip Singh

(5 Review) ISBN: 9789351501022 Selected for you ` 495.00

Buy Now

4 easy steps to read an eBook Open the Kindle Reading App Buy a kindle device or download and sign-in with your Amazon the free Kindle Reading App account. If you do not already 1 2 have an account, click “Sign Up”

Search your SAGE book on Click on “Buy Now” option and Amazon website and choose select your payment method Kindle edition format 43 Business and Managment www.sagepub.in

Business & Management_COVER.indd 1 06/10/15 10:41 am SALES INFORMATION

Page 1A 5th October 2015 BOOKS SOUTH EAST T S Venkatesh BANGALORE KOLKATA Mob: +91 98733 55423 A G Chakrapani Niladri Kumar Chakraborty Mob: +91 98310 18913 Do any commandments begin with “Communicate e-mail: [email protected] Mob: +91 98457 48031 e-mail: [email protected] e-mail: [email protected] and Build Trust” and close with “Consultative and The book addresses the NORTH 1 Souvik Mazumder Compassionate Leadership”? Well, in any business challenges Indian family HYDERABAD NEW DELHI Mob: +91 98310 23104 situation that begins with a dilemma and could businesses have to always G Venkateswara Gupta e-mail: [email protected] Rahul Malhotra cascade through the “Five Ds to Disaster”, such contend with — the burden Mob: +91 98495 43342 Rajkumar Ghosh Mob: +91 98117 88266 commandments might be highly relevant. e-mail: [email protected] Mob: +91 98310 74541 of generations of family e-mail: [email protected] KERALA e-mail: [email protected] Identifying these fi ve Ds—dilemmas, deviations, culture and hierarchy on such Devashish Dhasmana differences, disputes and destruction —and businesses in today’s world. Mob: +91 98188 99787 Umasankar M N SOUTH addressing them is the substance and strength of e-mail: [email protected] Mob: +91 81297 88366 e-mail: [email protected] Ekta Vij Kavil Ramachandran’s The 10 Commandments for Amit Rathi Prashant Agrahari Mob: +91 98737 26556 Family Business (SAGE). A former faculty at IIM-A, MD, AnandRathi Financial Services Mob: +91 98912 06020 WEST e-mail: [email protected] Ramachandran is now executive director at the e-mail: [email protected] Having seen the above-mentioned BANGALORE Thomas Schmidheiny Centre for Family Enterprise, Abhash Singh PUNE fi ve Ds play out in so many business families, Ramachandran brings Rohit P Aravindekar ISB, Hyderabad. The book begins with trust and details eight critical Mob: +91 97180 51435 Sarang C Rajhans Mob: +91 99649 99517 his rich knowledge and keen insight as a researcher, teacher and factors necessary for keeping a family business a family business and e-mail: [email protected] Mob: +91 99607 74276 e-mail: [email protected] consultant in entrepreneurship, family business, strategy and wealth concludes with leadership. e-mail: [email protected] management to the very relevant and critical issue in contemporary NORTH 2 K Karthikeyan Mob: +91 99803 41985 The 200-odd-page book comprises much more than Ds and Cs. India—the changing scene in business, specifi cally family-run LUCKNOW VADODARA e-mail: [email protected] Its detailed analysis of eight family business groups, along with businesses, and the challenges thrown up by the shifting values and Vimlesh Mishra Zuzar Z Sanjeliwala charts, templates, caselets and action points, refl ect the author’s perspectives in the world today. The book addresses the challenges Mob: +91 94154 68442 Mob: +91 98256 84415 wide-ranging knowledge and coverage, penetrating insights Indian family businesses have to always contend with —the burden e-mail: [email protected] e-mail: [email protected] CUSTOMER SERVICE and considered suggestions, resulting in “commandments” of generations of family culture and hierarchy on such businesses Manish Sinha FOR RETAIL, ONLINE AND Mob: +91 80054 93817 such as ‘build business entrepreneurially’, ‘professonalise or in today’s world. Ramchandran’s take on the complex interaction CORPORATE ORDERS Sunil Raina e-mail: [email protected] Tel: (+91 11) 4053 9222; Extn 415 perish’, ‘preserve and practice’, ‘redefi ne roles but don’t retire’, between family members is that it is more of a “doubles game” (of Manoj V Neemkar Fax: (+91 11) 4053 9234 ‘successfully manage succession’, ‘long-term strategy’, ‘family tennis). The leader has to realise that “attitude and skills for playing BHOPAL Mob: +91 98338 60729 e-mail: [email protected], [email protected] fi lantropy’, and his sound conclusions about the family as doubles are different from playing singles the way he has practised Akash Agrawal e-mail: [email protected] BOOKS an institution. it all along”. Mob: +91 81034 66555 e-mail: [email protected] JOURNALS Saroj K Sahoo Tel: (+91 11) 4053 9222; Extn 407 PATNA Mukesh Jain Fax: (+91 11) 4053 9234 Premendra Sharma Mob: +91 98730 88255 e-mail: [email protected] Mob: +91 94310 20354 e-mail: [email protected] [email protected] e-mail: [email protected] 7th September 2015 NORTH JOURNALS EAST NEW DELHI Gajendra Singh Tel: (+91 11) 4053 9222; Extn 406 KOLKATA Mohit Kapoor A Case for a Code of Conduct Mob: +91 99530 28060 Biplab Biswas Mob: +91 98109 66348 Cyberfraud, insider trading, tax avoidance e-mail: [email protected] Mob: +91 94341 41743 / +91 98741 81444 e-mail: [email protected] —there are any number of examples of companies Confl ict of interest is about e-mail: [email protected] [email protected] and executives who have succumbed to the Ajeet Kumar impropriety more than Saikat Sen Mob: +91 95820 32151 temptation of short cuts in business. In Who corruption—for instance, the Mob: +91 98308 78102 e-mail: [email protected] Cheats and How? Scams, Fraud and the Dark Side e-mail: [email protected] ability to infl uence company Niket Sharma Two Easy Ways to Order! of the Corporate World, Robin Banerjee, managing Prasoon Ray Mob: +91 88027 63388 director of Caprihans India Ltd, which manufactures decisions that may benefi t you Mob: +91 90384 70937 e-mail: [email protected] For fastest delivery, go to PVC fi lm, draws on these examples to talk about directly or indirectly e-mail: [email protected] www.sagepub.in how they can be checked and what shareholders BHUBANESWAR WEST can do to protect their interests. Edited excerpt: Rajendra Mohapatra Sudhanshu Roy Email: marketing@sagepub.in In a section, “Who Bothers About Confl ict Of The corporate world is replete with confl icts of Mob: +91 88959 97229 Mob: +91 98112 03896 [email protected] e-mail: [email protected] e-mail: [email protected] Interest?”, Banerjee asks questions about whether interest. Auditors’ fees are paid by the companies’ it’s okay for a reporter to own shares in a company that are audited, the rating agency’s fees by the s/he writes about or for a board member to ask the organisations that are rated, the courts earn their NEW DELHI: B-1/I-1, Mohan Cooperative Industrial Area, Mathura Road, Post Bag 7, New Delhi 110 044; Tel: +(91-11) 4053 9222; Fax: +(91-11) 4053 9234 company to provide him its services for free. fees by companies fi ling cases with them—such e-mail: [email protected], [email protected] instances are legion. KOLKATA: Ground Floor, 59/5 Prince Baktiar Shah Road, Tollygunge, Kolkata 700 033; Tel: +(91-33) 2422 0611, 2422 6832; Fax: +(91-33) 2417 2642; e-mail: [email protected] CHENNAI: E-1, Karthik Apartments, New No. 16 (old 6), Vijayaraghava Road, T Nagar, Chennai 600 017; Tel: +(91-44) 2815 8405; 2815 8406; 2815 8407; e-mail: [email protected] *Please note that information is correct at the time of print. MUMBAI: 1358, Regus Level 13, Platinum Techno Park Plot no 17/18, Sector 30A,Vashi, Navi Mumbai 400 705; Tel: +(91-22) 6181 8358; Fax: +(91-22) 6121 4952 Prices are subject to change without notice. e-mail: [email protected]

Business & Management_COVER.indd 2 06/10/15 10:42 am Business and Management | 2015 / 2016

Contents

Careers & Employability...... 2 Change Management...... 2-3 Coaching & Mentoring...... 3-4 Corporate Communication & PR...... 4-5 Entrepreneurship...... 5 General Management...... 5-6 Human Resource Management...... 6-9 International Business & Management...... 10 Leadership...... 10-12 Marketing...... 12-16 Organizational Behaviour & Organization Studies...... 16-18 Management Research & Statistics...... 19-23 Study Skills...... 24-25 Bestsellers in Business & Management...... 26-27 Tourism, Hospitality & Events...... 28 Social Responsibility & Business Ethics...... 28-30 New & Recent Major Works...... 31-32 Index...... 33-36

SAGE India Management...... 1A Strategic Management...... 2A-4A Change Management...... 4A Organizational Behavior...... 4A Human Resource Management...... 5A-6A Training...... 6A Contact us Self Help...... 7A-8A B-1/I-1, Mohan Cooperative Industrial Area Leadership...... 8A-10A Mathura Road Post Bag 7, New Delhi 110 044 Finance & Banking...... 11A-12A Tel: +(91-11) 4053 9222 International Business...... 12A Fax: +(91-11) 4053 9234 Legends in Marketing...... 13A-21A e-mail: [email protected] [email protected] Legends in Consumer Behavior...... 21A-28A Marketing...... 29A Ground Floor, 59/5 Prince Baktiar Shah Road Business Communication...... 29A Tollygunge Advertising...... 30A Kolkata 700 033 Tel: +(91-33) 2422 0611 Business Ethics...... 31A e-mail: kolkata@sagepub .in Entrepreneurship...... 32A Business Research...... 32A E-1, Karthik Apartments New No. 16 (old 6) Vijayaraghava Road T Nagar, Chenna i 600 017 Tel: +(91-44) 2815 8405 2815 8406; 2815 8407 e-mail: chennai@sagepub .in

Platinum Techno Park Plot No 17/18, Sector 30A, Vashi, Navi Mumbai 400 705 Tel: +(91-22) 6636 4344 Fax: +(91-22) 2202 9967 e-mail: mumbai@sagepu b.in Careers & Employability / Change Management

CONTENTS SKILLS IN BUSINESS The Challenges Facing Skills Policy in the CHANGE MANAGEMENT The Role of Business Strategy, Sectoral Skills 21st Century / The Long Wait is Over: Linking A Guide to Effective Implementation Business Strategy to Skills / Technical Relations Development and Skills Policy and Skill Levels / Interpersonal Relations and Skill Fourth Edition Johnny Sung and David N Ashton both at Utilisation / Skills, Performance and Change / A Sectoral Approach to Skills Development and Robert A Paton University of Glasgow, James McCalman Leicester University Public Skills Policy Portsmouth Business School and Sabina Siebert University A really valuable contribution... very effective in integrating 2014 • 232 pages of Glasgow the different branches of career studies. Very clear and well Hardback (9781849201094) • £70.00 This popular text guides readers through the technological, argued. Right on the mark! Paperback (9781849201100) • £23.99 organizational and people-oriented strategies that managers use to implement change. - Gareth Morgan, Distinguished New to the Fourth Edition: Research Professor, York University • rich case studies that are international in scope and draw on different organization types, environments and perspectives for a broad understanding • unparalleled coverage of systems combined with increased emphasis on human issues through new chapters on leading PERSONAL AND UNDERSTANDING change and organizational culture. CONTENTS PROFESSIONAL CAREERS Part I: The Impact and Definition of Change / Introducing Change Management / Change and the Manager and the Objective Outsider / Cultural Attributes of DEVELOPMENT FOR Second Edition Change / Leading Change / Part II: Implementation and Evaluation of Change / The Nature of Change / Mapping Change / The Systems Approach to Change / BUSINESS STUDENTS Kerr Inkson The University of Total Project Management / Organizational Development/People Management Auckland, Nicky Dries KU Leuven, / Evaluation of Change / Part III: Change Management – A Critical Perspective / Paul Dowson Leeds Beckett University Belgium and John Arnold Loughborough Competing Narratives / Organizational Politics and Change / The Future of Change and Bath Spa University University, UK 2015 • 432 pages Uniquely focused on the global workplace Hardback (9781446274101) • £120.00 A really valuable contribution... very Paperback (9781446274118) • £39.99 of the 21st century, this hands-on and effective in integrating the different practical guide ensures your business and branches of career studies. Very clear management students can transfer the valuable study and personal skills they gain at university into real‑world employability skills, and and well argued. Right on the mark! hit the job market running. - Gareth Morgan, Distinguished Unlike other texts that only cover employability briefly, this book Research Professor, York University takes it as the central focus, providing students with the means and CONTENTS motivation to get the most out of their time at university. Part I: Background to Career Studies / Career and Metaphor / Careers in Features include: Context / Part II: Images of Career / Careers as Inheritances / Careers as Cycles • practical advice on CVs, interviews, self-profiling and other / Careers as Action / Careers as Fit / Careers as Journeys / Carers as Roles / Careers as Relationships / Careers as Resources / Careers as Stories / Part III: desirable skills that employers seek in graduates Careers in Practice / Career Self-Management / Career Counseling and Helping • a 'Going Global' chapter that allows students to realize the / Organizational Career Management increasingly globalized, diverse workforce and to anticipate future developments and challenges, ensuring that they are ahead of 2014 • 432 pages the game Hardback (9781446282915) • £100.00 Paperback (9781446282922) • £34.99 • 'Employability Boxes' keep them constantly linked to the job market, so they are prepared for the realities of the workplace • a look at the challenges and anxieties students may face in preparing for the world of work, empowering them to shape their futures • a focus on responsible leadership and business guarantees ORGANIZATIONAL CHANGE students can formulate their own ethical values and business An Action-Oriented Toolkit focus, deeply sought after by organizations. Third Edition CONTENTS Tupper F Cawsey, Gene Deszca both Part I: The Land of Opportunity / Where You Are Now / An A to Z of Skills at Wilfrid Laurier University and Cynthia Development / Graduate Skills / Competences and Ways of Operating in the Twenty First Century / Going Global / Part II: Self Awareness and Development Ingols Simmons College / Self Profiling / Integration and Agency / Career and Life Planning / The Nuts and Bolts of Career Communication / Volunteering and Internships / CONTENTS Part III: The Responsible Practitioner / Erikson - A Theory of Development Changing Organizations in Our Complex / The Responsible Business Organisation / Responsible Leadership and World / Frameworks for Leading the Process Management / Responsible Business Specialisms / Part IV: Humanity and of Organizational Change / Frameworks for Futures / Supporting Resources / Futures Diagnosing Organizations / Building and Energizing the Need for Change / Navigating Change Through Formal Structures and 2015 • 336 pages Systems / Navigating Organizational Politics & Culture / Managing Recipients of Hardback (9781446282205) • £75.00 Change and Influencing Internal Stakeholders / Becoming a Master Change Agent Paperback (9781446282212) • £26.99 / Action Planning and Implementation / Measuring Change / Summary Thoughts on Organizational Change

2015 • 560 pages Paperback (9781483359304) • $81.00

2 Change Management / Coaching & Mentoring

CHANGE MANAGEMENT SUSTAINING CHANGE A Guide to Effective Implementation IN ORGANIZATIONS Fourth Edition Julie Hodges and Roger Gill both at Durham University Robert A Paton University of Glasgow, James McCalman Portsmouth Business School and Sabina Siebert University Featuring critical insights into theoretical of Glasgow concepts and current international examples, this book helps students to This popular text guides readers through the technological, understand and develop the crucial skills organizational and people-oriented strategies that managers use needed to be successful when managing to implement change. and leading change in organizations. New to the Fourth Edition: 2015 • 520 pages • rich case studies that are international in scope and draw on Hardback (9781446207789) • £110.00 different organization types, environments and perspectives for Paperback (9781446207796) • £36.99 a broad understanding • unparalleled coverage of systems combined with increased emphasis on human issues through new chapters on leading change and organizational culture. CONTENTS AN INTRODUCTION TO Part I: The Impact and Definition of Change / Introducing Change Management / Change and the Manager and the Objective Outsider / Cultural Attributes of COACHING SKILLS Change / Leading Change / Part II: Implementation and Evaluation of Change / The Nature of Change / Mapping Change / The Systems Approach to Change / A Practical Guide Total Project Management / Organizational Development/People Management Christian van Nieuwerburgh University / Evaluation of Change / Part III: Change Management – A Critical Perspective / Competing Narratives / Organizational Politics and Change / The Future of Change of East London

2015 • 432 pages Christian van Nieuwerburgh is one of Hardback (9781446274101) • £120.00 our leaders in the field of coaching. If Paperback (9781446274118) • £39.99 you're a coach, or simply interested in learning more about coaching, you need this book - packed with tools, strategies, video support and many, many resources that will help all coaches improve their practice MANAGING CHANGE, - Jim Knight, Director, Kansas Coaching Project CREATIVITY AND 2014 • 208 pages INNOVATION Hardback (9781446260203) • £68.00 Paperback (9781446260210) • £21.99 Second Edition Patrick Dawson University of Aberdeen Business School and Constantine Andriopoulos Cardiff Business School COACHING AND This book is a smorgasbord of delightful MENTORING insights into approaches, experiences and controversial dimensions of change from leading academics in the area. Theory and Practice If you want to go beyond clichéd treatments of the field, Second Edition then this book provides you with a wealth of dishes and much-needed food for thought Bob Garvey York St John University Business School, Paul Stokes and - Richard J Badham, Macquarie University David Megginson both at Sheffield Hallam University 2014 • 448 pages Hardback (9781446267202) • £120.00 The additional case studies bring the Paperback (9781446267219) • £39.99 theory to life and are very helpful. The ethos throughout this book is both thoughtful and humane, it's an ethical and comprehensive study of coaching and mentoring and I endorse it wholeheartedly - Simon Western, Analytic-Network Coaching Ltd

2014 • 312 pages Hardback (9781446272329) • £89.00 Paperback (9781446272336) • £28.99

3 Coaching & Mentoring / Corporate Communication & PR

COACHING AND MAKING SENSE MANAGERIAL MENTORING FOR OF COACHING COMMUNICATION BUSINESS Angelique Du Toit Strategies and Applications Sheffield Hallam University Grace McCarthy University of Sixth Edition Wollongong, New South Wales Unlike other books about coaching, Making Sense of Coaching examines Geraldine E Hynes I like this book because it is a smooth the process of coaching rather than its Sam Houston State University read with a good critical and questioning techniques and goals, and addresses line throughout. There are some issues such as the problematic relationship CONTENTS innovations, for example, two leadership between coach and coachee in business Part I: Managing in Contemporary Organizations chapters, a very interesting chapter on coaching when the explicit goal is to / Communication in Contemporary Organizations improve individual performance within an organization. / The Managerial Communication Process / Communicating with Technology ethics and some well-constructed vignettes to ponder on / Part II: Group Communication Strategies / Managing Meetings and Teams / - Bob Garvey, York St John University Business School 2015 • 200 pages Making Presentations / Part III: Managerial Writing Strategies / Contemporary Hardback (9780857025609) • £82.00 Managerial Writing / Writing Routine Messages / Writing Management Paperback (9780857025616) • £26.99 Reports and Proposals / Part IV: Strategies for Understanding Messages / Coaching and Mentoring for Business seeks to go beyond the vast Managerial Listening / Nonverbal Communication / Intercultural Managerial body of skills-based literature that dominates the study of coaching Communication / Part V: Interpersonal Communication Strategies / Conflict and mentoring and focus on the contribution that coaching can make Management / Managerial Negotiation / Conducting Interviews to the implementation of human resource strategy and organizational 2015 • 456 pages strategy. It also also explores ethical issues in coaching and Hardback (9781483358550) • $110.00 mentoring before concluding with the evaluation of success in THE COMPLETE coaching and mentoring and a discussion of emerging issues. HANDBOOK OF 2014 • 240 pages Hardback (9780857023353) • £89.00 COACHING Paperback (9780857023360) • £29.99 Second Edition UNDERSTANDING SOCIAL ENTERPRISE Edited by Elaine Cox, Tatiana Bachkirova Theory and Practice both at Oxford Brookes University and Second Edition David Clutterbuck Clutterbuck Associates COACHING IN PROFESSIONAL CONTEXTS Rory Ridley-Duff Sheffield Hallam University and Mike Bull Written by leading international authors, Manchester Metropolitan University Edited by Christian van Nieuwerburgh University of East London each chapter makes links between Mastered the underlining theory and skills of coaching practice theory and practice and includes discussion questions to facilitate In 12 comprehensive chapters, the authors discuss and illustrate but wanting to get a flavour of what coaching actually looks like in reflection on the topic, further reading suggestions and case both theoretical and practical considerations for the field. different real-life settings? Then you have come to the right place! studies. This new edition includes completely revised and updated This Second Edition: chapters throughout, an additional emphasis on cross-cultural Whether you are wanting to find out more about the use of coaching • focuses on the distinct pathways that social enterprises follow, within the private or public sector, within health care or education, coaching and new chapters on health and wellness coaching, and researching coaching. critiquing the competencies and practices that contribute to a Christian van Nieuwerburgh and his team of expert authors will successful social economy take you on a unique journey into all of these coaching contexts 2014 • 504 pages • contains updated coverage on sector issues, including the recent and beyond. Hardback (9781446276150) • £95.00 development of the social investment industry Challenging the idea that a coach can work in any setting without a Paperback (9781446276167) • £31.99 • explores how private, voluntary and public sector agencies engage detailed understanding of the field, this book: the social economy, and how distinctive new forms have emerged • addresses the importance of understanding professional context from it when coaching, exploring current debates and considering the • examines the management of social enterprises in different hows and whys of using coaching in a certain context contexts within the social economy • provides you with the tools and knowledge to enable you to adopt CORPORATE • contains updated coverage of international issues informed by best practice techniques from a range of fields COMMUNICATION global studies of the social economies • delves into the personal and professional challenges that will • includes extensive learning features such as: summaries; inevitably arise. A Guide to Theory and Practice international case studies; reflection boxes; further reading Whether you are a practising coach or a coach in training, this suggestions; and links to online information about social enterprise practical guide will provide you with the ideal 'way-in' to all the Fourth Edition projects and their support institutions. different contexts in which you may wish to coach. Joep Cornelissen CONTENTS 2016 • 288 pages VU University Amsterdam Part I: Theoretical Perspectives on Social Enterprise / Introduction: Social Hardback (9781473906709) • £75.00 Innovation and Entrepreneurship / The Social Economy / Defining Social Joep Cornelissen has done that most Paperback (9781473906716) • £24.99 Enterprise / The Politics of Social Enterprise / Part II: The Value of Social difficult of balancing acts: combining Enterprise / Introduction: Sustainable Enterprises and Communities / compelling theory with practical Marketing and Measuring Social Value / Income Streams / Social Investment implementation in a comprehensive, yet very readable / Social and Ethical Capital / Part III: The Practice of Social Enterprise / exploration of the topic Introduction: Value-added Business / Strategic Management and Planning / Management Ideologies / Leadership, Social and Eco-Entrepreneurship - Professor Anne Gregory, Director, Centre for / Identities and Legalities / Governance and Human Relations / Postscript Public Relations Studies, Leeds Business School 2015 • 320 pages Hardback (9781446295526) • £120.00 2014 • 320 pages Paperback (9781446295533) • £34.99 Hardback (9781446274941) • £116.00 Paperback (9781446274958) • £37.99

4 Corporate Communication & PR / Entrepreneurship / General Management

MANAGERIAL INTERNATIONAL ENTREPRENEURSHIP COMMUNICATION Starting, Developing, and Managing a Global Venture Strategies and Applications Third Edition Sixth Edition Robert D Hisrich Thunderbird School of Global Management Geraldine E Hynes Combining comprehensive coverage with a wide variety of real- Sam Houston State University life cases, International Entrepreneurship gives you the tools you need to successfully launch international ventures in today’s CONTENTS hypercompetitive world. Part I: Managing in Contemporary Organizations NEW TO THIS EDITION: / Communication in Contemporary Organizations • New global case studies from recent entrepreneurial ventures / The Managerial Communication Process / Communicating with Technology / Part II: Group Communication Strategies / Managing Meetings and Teams / illustrate relevant application of the principles in the modern Making Presentations / Part III: Managerial Writing Strategies / Contemporary market Managerial Writing / Writing Routine Messages / Writing Management • New profiles of global entrepreneurs throughout the world start Reports and Proposals / Part IV: Strategies for Understanding Messages / each chapter to inspire readers and keep them engaged with the Managerial Listening / Nonverbal Communication / Intercultural Managerial material Communication / Part V: Interpersonal Communication Strategies / Conflict Management / Managerial Negotiation / Conducting Interviews • New coverage of Virtual Team includes tips on how to foster virtual team collaborate and maximize the effectiveness of virtual teams. 2015 • 456 pages Hardback (9781483358550) • $110.00 CONTENTS Importance of International Entrepreneurship / Globalization and the International Environment / Cultures and International Entrepreneurship / The Global Monetary System / Selecting International Business Opportunities / Developing the Global Business Plan / International Legal Concerns / Alternative Entry Strategies / Global Marketing and R&D / Global UNDERSTANDING SOCIAL ENTERPRISE Human Resource Management / Implementing and Managing a Global Entrepreneurial Strategy Theory and Practice 2015 • 440 pages Second Edition Paperback (9781483344393) • $82.00 Rory Ridley-Duff Sheffield Hallam University and Mike Bull Manchester Metropolitan University In 12 comprehensive chapters, the authors discuss and illustrate both theoretical and practical considerations for the field. A VERY SHORT, FAIRLY This Second Edition: INTERESTING AND • focuses on the distinct pathways that social enterprises follow, critiquing the competencies and practices that contribute to a REASONABLY CHEAP successful social economy • contains updated coverage on sector issues, including the recent BOOK ABOUT development of the social investment industry MANAGEMENT • explores how private, voluntary and public sector agencies engage the social economy, and how distinctive new forms have emerged Second Edition from it • examines the management of social enterprises in different Ann L Cunliffe University of Leeds contexts within the social economy [A] quite brilliant critical introduction to the study of • contains updated coverage of international issues informed by management. This lucid, innovative and thought- global studies of the social economies provoking book takes a much-needed look at the • includes extensive learning features such as: summaries; ethical and philosophical issues facing managers in international case studies; reflection boxes; further reading contemporary organizations suggestions; and links to online information about social enterprise projects and their support institutions. - John Hassard, University of Manchester CONTENTS VERY SHORT, FAIRLY INTERESTING & CHEAP BOOKS Part I: Theoretical Perspectives on Social Enterprise / Introduction: Social Innovation and Entrepreneurship / The Social Economy / Defining Social 2014 • 184 pages Enterprise / The Politics of Social Enterprise / Part II: The Value of Social Hardback (9781446273500) • £50.00 Enterprise / Introduction: Sustainable Enterprises and Communities / Paperback (9781446273517) • £14.99 Marketing and Measuring Social Value / Income Streams / Social Investment / Social and Ethical Capital / Part III: The Practice of Social Enterprise / Introduction: Value-added Business / Strategic Management and Planning / Management Ideologies / Leadership, Social and Eco-Entrepreneurship / Identities and Legalities / Governance and Human Relations / Postscript

2015 • 320 pages Hardback (9781446295526) • £120.00 Paperback (9781446295533) • £34.99

5 General Management / Human Resource Management

HUMAN RESOURCE HUMAN RESOURCE MANAGEMENT IN MANAGEMENT PUBLIC SERVICE Strategic and International Paradoxes, Processes, and Problems Perspectives Fifth Edition UNDERSTANDING Edited by Jonathan Crawshaw, Pawan Budhwar and Ann Davis all at Evan M Berman Victoria University of Wellington, James S Bowman MANAGEMENT Aston University Florida State University, Jonathan P West University of Miami and Montgomery R Van Wart California State University CRITICALLY The authors bring an important mix at San Bernardino of new topics to the field of HRM and A Student Text capture key contemporary debates in CONTENTS Suzette Dyer, Maria Humphries both at a very accessible way Part I: Context and Challenges / The Public Service Heritage / Legal Rights University of Waikato, Dale Fitzgibbons and Responsibilities / Part II: Processes and Skills / Recruitment / Selection / - Paul Sparrow, Professor of International HRM, Position Management / Employee Engagement / Compensation / Employee- Illinois State University and Fiona Hurd Lancaster University Management School Friendly Policies / Training, Development and Learning / Appraisal / Unions University of Waikato and the Government / Collective Bargaining

Exploring all of the key issues in critical CONTENTS 2015 • 568 pages management studies, this book calls into question prevailing Part I: Strategic Issues In HRM / Introduction: Context and Challenges for Hardback (9781483340036) • $105.00 ideologies in management. HRM / HRM and Firm Performance / Organisational Change and HRM / HRM and the Ethical Organisation / Globalism, Multinational Enterprises and HRM 2014 • 320 pages / Part II: HRM In Practice / Workforce Intelligence Planning / Recruitment Hardback (9780857020802) • £89.00 and Selection / Diversity in Organisations: HRM and International Practices Paperback (9780857020819) • £30.99 / Learning and Development / Reward Strategies and Systems / Performance Management and Motivation / Workplace Relations and Regulations / Part III: MANAGING DIVERSITY AND INCLUSION HRM In Context / HRM in Small to Medium Sized Enterprises (SMEs) / HRM in the Not-for-Profit Sectors An International Perspective 2014 • 400 pages Edited by Jawad Syed University of Huddersfield and Hardback (9781446270783) • £90.00 Mustafa Ozbilgin Brunel University Paperback (9781446270790) • £37.99 Written and edited by leading experts in the field, this authoritative account sets UK and European practices firmly within a global context. Key features include: • international and cross-cultural case studies, examples and comparisons from a range of countries including the emerging economies • case study approach illuminates complex theories by showing how they are applied in practice • criticality as central to the book, with each chapter including critical analysis, critical questions and boxed critical insights Understanding the Value of and reflections • companion website with free full-text journal articles. CONTENTS Social Science in Today’s World Global Context of Diversity Management / Sociological and Psychological Perspectives on Diversity / Policy and Practice of Diversity Management in the Workplace / Gender in the Workplace / Race and Ethnicity in the Workplace / Age Diversity in the Workplace / Disabled Persons in the Workplace / Religious Diversity in the Workplace / Sexual Minorities in THE BUSINESS OF PEOPLE the Workplace / Time and Place of Work / Intersectionality / Conclusion: Transversalising Diversity Management

The Significance of Social Science over the Next Decade 2015 • 336 pages Campaign for Social Science Hardback (9781446294635) • £100.00 Paperback (9781446294642) • £36.99 The Business of People looks at the backdrop to the UK elections THE IMPACT OF THE SOCIAL SCIENCES taking place in May 2015 to argue that we need to invest in science How Academics and Their Research Make a Difference and innovation – not just for the sake of ‘UK plc’ and prospects for growth and economic recovery, but to inform debate and policymaking Simon Bastow, Patrick Dunleavy and Jane Tinkler all at London around migration, housing, devolution of power within the UK and the School of Economics and Political Science UK’s position in Europe. Based on a three-year research project studying the impact of 360 The report sets out demands for new economic and social knowledge UK-based academics, this book explores how academic research then illustrates the many ways in which social scientists are contributing in the social sciences achieves public policy impacts, contributes to changing practice and deepening knowledge. to economic prosperity, and informs public understanding of policy An open access electronic version of the report will be downloadable from issues as well as economic and social changes. www.campaignforsocialscience.org.uk 2014 • 344 pages 2015 • 48 pages Hardback (9781446275092) • £60.00 Paperback (9781473918825) • £10.00 Paperback (9781446275108) • £19.99

6 Human Resource Management

HUMAN RESOURCE MANAGEMENT IN EMPLOYMENT RELATIONS PUBLIC SERVICE Fairness and Trust in the Workplace Paradoxes, Processes, and Problems Cecilie Bingham University of Westminster Fifth Edition Employment Relations reflects critically Evan M Berman Victoria University of Wellington, James S Bowman on current research and future directions Florida State University, Jonathan P West University of Miami in the field, with a unique focus on fairness and Montgomery R Van Wart California State University and trust. Features include: at San Bernardino • mapped to CIPD learning outcomes at undergraduate and postgraduate level CONTENTS • 'Employment Relations in the Media' boxes look at news items, Part I: Context and Challenges / The Public Service Heritage / Legal Rights and Responsibilities / Part II: Processes and Skills / Recruitment / Selection / films and documentaries to relate theory to real life Position Management / Employee Engagement / Compensation / Employee- • links to free full-text SAGE articles to encourage further reading Friendly Policies / Training, Development and Learning / Appraisal / Unions • contemporary themes of diversity, globalization and ethics running and the Government / Collective Bargaining throughout the text with vignettes, cases and end-of-chapter 2015 • 568 pages questions to highlight their relevance Hardback (9781483340036) • $105.00 • questions, cases and activities throughout to encourage reflection, critical examination, analysis and debate. CONTENTS Introduction: About this Book / Employee Relations: What Is It? Setting the Scene / Trust and Getting a Fair Deal at Work / Contract Change and Employee MANAGING DIVERSITY AND INCLUSION Relations / Unfairness at Work: Conflict: Causes, Avoidance and Resolution / Employee Engagement / Employee Voice and Involvement in a Non-Unionised An International Perspective Environment / Employee Voice and Involvement in a Unionised Environment / Flexibility and Fairness in the Employment Relationship / Equitable Reward Edited by Jawad Syed University of Huddersfield and / Fairness At Work? Mustafa Ozbilgin Brunel University 2015 • 384 pages Written and edited by leading experts in the field, this authoritative Hardback (9781446272589) • £100.00 account sets UK and European practices firmly within a global Paperback (9781446272596) • £39.99 context. Key features include: • international and cross-cultural case studies, examples and comparisons from a range of countries including the emerging economies A VERY SHORT, FAIRLY • case study approach illuminates complex theories by showing how they are applied in practice INTERESTING AND • criticality as central to the book, with each chapter including REASONABLY CHEAP critical analysis, critical questions and boxed critical insights and reflections BOOK ABOUT STUDYING • companion website with free full-text journal articles. EMPLOYMENT CONTENTS Global Context of Diversity Management / Sociological and Psychological RELATIONS Perspectives on Diversity / Policy and Practice of Diversity Management in the Workplace / Gender in the Workplace / Race and Ethnicity in the Adrian Wilkinson Griffith University, Workplace / Age Diversity in the Workplace / Disabled Persons in the Queensland and Tony Dundon National Workplace / Religious Diversity in the Workplace / Sexual Minorities in University of Ireland, Galway the Workplace / Time and Place of Work / Intersectionality / Conclusion: Transversalising Diversity Management Written to inform, challenge and entertain, this book explains alternative ways of thinking about employment relations and 2015 • 336 pages industrial relations in a way that is easy to understand and enjoyable. Hardback (9781446294635) • £100.00 Paperback (9781446294642) • £36.99 2015 • 168 pages Hardback (9781446294109) • £50.00 Paperback (9781446294116) • £14.99

Connect with SAGE!

7 Human Resource Management

INTERNATIONAL AND COMPARATIVE INTERNATIONAL HUMAN AN INTRODUCTION TO HUMAN EMPLOYMENT RELATIONS RESOURCE MANAGEMENT RESOURCE DEVELOPMENT Globalisation, Regulation and Change Fourth Edition Nick Wilton University of the West of England A key introduction to the theoretical and practical dimensions of Sixth Edition Edited by Anne-Wil Harzing ESCP contemporary human resource development. Europe Business School, London and Edited by Greg J Bamber Monash University, Melbourne, Ashly Pinnington British University Key features include: Russell D Lansbury, Nick Wailes and Chris Wright in Dubai • a jargon-busting glossary to help students understand the key all at University of Sydney terms in a clear and concise way Praise for the Third Edition: By far the best and most widely used contemporary • real research insight boxes to highlight key and current findings It has maintained academic rigour comparative industrial relations book keeping students up to date with the latest research and critical focus that have helped • links to full text SAGE journal articles make it easy for students to the authors to establish its reputation as the one of access these resources - Sarosh Kuruvilla, Cornell University the most authoritative texts in international human • case studies and HRD in Practice boxes in each chapter present resources management This book has become the standard reference for a worldwide real examples to help students make the vital links between theory readership of students, scholars and practitioners in international - The Tribune and practice agencies, governments, companies and unions. • International and Ethical Insight boxes ensure that students are What's new? The Fourth Edition brings together leading academics to explore prepared for the global workplace all of the key areas of the curriculum as well as the most important • learning outcomes are mapped directly to the accredited • a new editor, Chris Wright, from the University of Sydney contemporary and emerging issues and debates. CIPD requirements • concluding chapter which offers a comparative overview, tying New to the Fourth Edition: • interactive eBook, video links, podcasts, SAGE journal articles, together key themes from the book and encouraging comparative MCQs, additional cases with notes, new skills development analysis across the chapters. • new chapters on managing diversity and cross-cultural exercises, Instructor's manual and PowerPoint slides. management in line with developments in the field CONTENTS • additional international case studies including examples from CONTENTS Introduction: The End of Diversity? / Employment Relations in the United From Training to Learning: Defining Human Resource Development / Learning: Kingdom / Employment Relations in the United States / Employment Relations emerging markets Theories, Styles and Workplace Approaches / Skills, Labour Markets and National in Canada / Employment Relations in Australia / Employment Relations in • a revised companion website including weblinks to information HRD / Strategic HRD / Knowledge Management / Identifying HRD Needs / Italy / Employment Relations in France / Employment Relations in Germany about IHRM in different countries. Designing and Delivering HRD Interventions / Evaluating HRD Interventions / HRD / Employment Relations in Denmark / Employment Relations in Japan / and Individual Performance at Work / Information Communication Technology Employment Relations in South Korea / Employment Relations in China / CONTENTS and HRD / Management and Leadership Development / Career and Talent Employment Relations in India / Conclusions: Beyond Varieties of Capitalism? Part I: Cultural, Comparative and Organizational Perspectives on IHRM / Management / Current Trends and Future Challenges In HRD Culture and Cross-Cultural Management / Comparative Human Resource 2015 • 432 pages Management / The Transfer of Employment Practices across Borders in 2015 • 352 pages Hardback (9781473911543) • £120.00 Multinational Companies / Approaches to IHRM / Part II: International Hardback (9781446273838) • £110.00 Paperback (9781473911550) • £41.99 Assignments and Employment Practices / International Assignments / Paperback (9781446273845) • £35.99 Multinational Companies and the Host Country Environment / Regulation and Change in Global Employment Relations / Human Resource Management in Cross-Border Mergers and Acquisitions / Part III: IHRM Policies and Practices / Managing Knowledge in Multinational Firms / Training and Development: Developing Global Leaders and Expatriates / Global and Local Resourcing STRATEGIC HUMAN / Global Performance Management / Total Rewards in the International Context / Equal Opportunity and Diversity Management in the Global Context RESOURCE / Corporate Social Responsibility and Sustainability through Ethical HRM MANAGEMENT 2014 • 568 pages Hardback (9781446267301) • £120.00 An International Perspective Paperback (9781446267318) • £39.99 Edited by Gary Rees Portsmouth University and Paul Smith University of Hertfordshire This book provides a timely examination of the notion of strategic HRM. It reminds us that changes in the nature of the economy, organizations, and business models mean that Get to Know more about SAGE, we must fundamentally re-examine our ideas about HRM and how it adds value - Paul Sparrow, Lancaster be invited to SAGE events, get on University Management School our mailing list! CONTENTS Part I: The Organization, the Organizational Context and Strategy / Part II: The Functional Aspects of HR / Part III: SHRM and the 'Bigger Picture' 2014 • 576 pages Write to [email protected] Hardback (9781446255858) • £110.00 Paperback (9781446255865) • £36.99

8 Human Resource Management

AN INTRODUCTION TO HUMAN A VERY SHORT, FAIRLY RESOURCE DEVELOPMENT INTERESTING AND Nick Wilton University of the West of England REASONABLY CHEAP A key introduction to the theoretical and practical dimensions of contemporary human resource development. BOOK ABOUT Key features include: KNOWLEDGE • a jargon-busting glossary to help students understand the key terms in a clear and concise way MANAGEMENT • real research insight boxes to highlight key and current findings keeping students up to date with the latest research Joanne Roberts University of Southampton • links to full text SAGE journal articles make it easy for students to access these resources This affordable and accessible introduction to knowledge • case studies and HRD in Practice boxes in each chapter present management offers a critical look at the history, nature and future real examples to help students make the vital links between theory of the field, providing essential reading for those questioning and practice contemporary management practices. • International and Ethical Insight boxes ensure that students are VERY SHORT, FAIRLY INTERESTING & CHEAP BOOKS prepared for the global workplace 2015 • 184 pages • learning outcomes are mapped directly to the accredited Hardback (9780857022462) • £50.00 CIPD requirements Paperback (9780857022479) • £14.99 • interactive eBook, video links, podcasts, SAGE journal articles, MCQs, additional cases with notes, new skills development exercises, Instructor's manual and PowerPoint slides. CONTENTS From Training to Learning: Defining Human Resource Development / Learning: HANDBOOK OF Theories, Styles and Workplace Approaches / Skills, Labour Markets and National HRD / Strategic HRD / Knowledge Management / Identifying HRD Needs / INDUSTRIAL, WORK & Designing and Delivering HRD Interventions / Evaluating HRD Interventions / HRD and Individual Performance at Work / Information Communication Technology ORGANIZATION and HRD / Management and Leadership Development / Career and Talent Management / Current Trends and Future Challenges In HRD PSYCHOLOGY 2015 • 352 pages Three-Volume Set Hardback (9781446273838) • £110.00 Paperback (9781446273845) • £35.99 Second Edition Edited by Neil Anderson Brunel University, Deniz S Ones University of Minnesota, Minneapolis, Handan Kepir Sinangil Marmara University and Chockalingam Viswesvaran Florida HUMAN RESOURCE International University DEVELOPMENT The three-volume SAGE Handbook of Industrial, Work and Organizational Psychology, Second Edition, examines key themes Second Edition and topics from within this dynamic and expanding field of psychology. David McGuire By offering a truly cross-cultural and global perspective, the Edinburgh Napier University editors and contributors are able to address traditional topics Combining traditional themes such like human resource management, selection and training in the as adult learning, T&D, and learning light of globalization and technological change. Added to this, the sheer amount of research in this area can become overwhelming organization, with emerging topics for practitioners and academics. These three volumes therefore such as creativity, identity, leadership include clear overviews of the latest research in a given area. This development and (inter)national user‑friendly approach means all three handbooks in the set can HRD, [David McGuire] moves our definition of the field be used as reference guides as well as sources for further study forward considerably and research. - Rob F Poell, Tilburg University Volume 1: Personal Psychology and Employee Performance CONTENTS Volume 2: Organizational Psychology Foundations of Human Resource Development / Part I: HRD at the Individual Level / Adult Learning Theories / Creativity and HRD / Career Development / Volume 3: Managerial Psychology and Organizational Approaches Identity and Diversity / Part II: HRD at the Organisational Level / Training and 2015 • 2240 pages Development / Evaluating Training Outcomes / Performance Management and Hardback (9781446287316) • £330.00 HRD / Strategic HRD / Organisational Learning and the Learning Organisation / Knowledge Management / Leadership Development / Part III: HRD at the Societal Level / International HRD / HRD and the Environment / HRD at the Community and Societal Level 2014 • 352 pages Hardback (9781446256619) • £110.00 Paperback (9781446256626) • £38.99

9 International Business & Management / Leadership

STUDYING LEADERSHIP LEADERSHIP Traditional and Critical Theory and Practice Approaches Seventh Edition Doris Schedlitzki and Gareth Edwards Peter G Northouse Western Michigan University GLOBAL SHIFT both at University of the West of England Adopted at more than 1,000 colleges and universities worldwide, Mapping the This book is well constructed this book owes its success to the unique way in which it combines Changing Contours and very well researched. It has an academically robust account of the major theories and models of leadership with an accessible style and practical exercises that of the World a clearly thought out logical flow help students apply what they learn. Economy with enough material to inform and The Seventh Edition contains: challenge both undergraduate and Seventh Edition postgraduate students • a new chapter on adaptive leadership that teaches students Peter Dicken University how to mobilize followers to face tough issues and thrive in of Manchester - Lise Georgeson, St Mary’s University College challenging environments • a new chapter on psychodynamic leadership focusing on the The Seventh Edition of CONTENTS processes and dynamics of human behaviour, providing a clinically Peter Dicken's seminal Introduction: Mapping Different Approaches to Studying Leadership / Part I: informed approach to help leaders understand their own behaviour book has been completely Traditional Approaches to Leadership / Leadership and Management / Leadership Competencies: Traits, Skills, Styles and Intelligences / Contingency and LMX and their followers updated using the latest Theories of Leadership / Charismatic and Transformational Leadership / Part II: • new case studies, examples, data and statistics throughout available sources. It maps Current Issues in Leadership / Perspectives on Leadership Context / Followership, • expanded coverage of followers, the dark side of leadership, the changing centres of gravity Psychoanalytic and Relational Approaches to Leadership / Leadership and Power / power and influence. of the global economy, and explains the Strategic Leadership and Leading Change / Distributed Leadership / Leadership and global financial crisis. Each chapter has been extensively rewritten Culture / Leadership Learning and Development / Part III: Critical Issues in Leadership CONTENTS and new material introduced to explain the most recent empirical / Leadership: Gender and Diversity / Issues of Ethics, Sustainability, Authenticity Introduction / Trait Approach / Skills Approach / Behavioral Approach / developments, ideas on production, distribution, consumption and and Toxicity / Leadership, Language and Identity / Leadership, Arts and Aesthetics Situational Approach / Path-Goal Theory / Leader-Member Exchange Theory corporate governance. / Transformational Leadership / Authentic Leadership / Servant Leadership / 2014 • 368 pages Adaptive Leadership / Psychodynamic Approach / Leadership Ethics / Team 2014 • 648 pages Hardback (9781446207963) • £90.00 Leadership / Gender and Leadership / Culture and Leadership Paperback (9781446207970) • £34.99 Hardback (9781446282090) • £120.00 2015 • 480 pages Paperback (9781446282106) • £41.99 Paperback (9781483317533) • $85.00

LEADERSHIP DEVELOPING Contemporary Critical LEADERSHIP Perspectives Questions Business Schools Edited by Brigid Carroll University of Auckland, Jackie Don't Ask Ford University of Leeds Edited by Christopher Mabey Middlesex and Scott Taylor University University and Wolfgang Mayrhofer of Birmingham Vienna University of Economics Written from a global and critical and Business perspective with a diverse The role of business schools in developing range of cases and examples future managers and leaders has long throughout, Leadership is an been scrutinized and critiqued. This has been exacerbated by essential read for developing the recent financial crisis and many books have been written that leaders operating within global condemn business schools for producing leaders who graduate and multicultural work settings. cover sample without the ability to respond to the changing world around them, Key features: innovate or act in a responsible way. • 'power' functions as a central This provocative book takes the critique and debate further by theme throughout and successfully enlivens exploring existing teaching practices and suggesting ways in which the study of leadership business schools can: • diversity of cases, examples and research present a truly • encourage a greater understanding of different world views global perspective • introduce different perspectives such as the arts, philosophy • questions and activities throughout encourage critical thinking and spirituality and debate. • encourage the practice of responsible and ethical leadership CONTENTS • nurture innovation and creativity. Part I / Leadership, Management and Headship: Power, Emotions and Authority CONTENTS in Organizations / Trait Theories of Leaders and Leadership: From Ancient Greece Part I: What Role Do Business Schools Play in Society By Preparing Students for to 21st Century Neuroscience / Leading through Contingencies / Transformational Leadership? / Part II: How Robust Are the Theoretical and Moral Assumptions of Leadership: Secularized Theology? / Part II / Leadership Learning and Development Business Schools? / Part III: Ethical Leadership in Business Schools: Philosophical / Leadership, Governance and Strategy / Difference and Leadership / Studying and Spiritual Approaches / Part IV: Reclaiming a Moral Voice in Business Schools: Followers / Part III / Leadership and Process / Relational leadership / Leadership Some Pedagogic Examples without Leaders: Understanding Anarchist Organising through the Lens of Critical Leadership Studies / Leadership, Post-Structuralism and the Performative Turn / 2015 • 312 pages Seeing Leadership: Becoming Sophisticated Consumers of Leadership Hardback (9781446296103) • £90.00 Paperback (9781446296110) • £30.99 2015 • 530 pages Hardback (9781446294376) • £110.00 Paperback (9781446294383) • £36.99

10 Leadership

LEADERSHIP Theory and Practice Seventh Edition Peter G Northouse Western Michigan University Adopted at more than 1,000 colleges and universities worldwide, this book owes its success to the unique way in which it combines an academically robust account of the major theories and models of leadership with an accessible style and practical exercises that help students apply what they learn. The Seventh Edition contains: • a new chapter on adaptive leadership that teaches students how to mobilize followers to face tough issues and thrive in challenging environments • a new chapter on psychodynamic leadership focusing on the processes and dynamics of human behaviour, providing a clinically informed approach to help leaders understand their own behaviour and their followers • new case studies, examples, data and statistics throughout • expanded coverage of followers, the dark side of leadership, power and influence. CONTENTS Introduction / Trait Approach / Skills Approach / Behavioral Approach / Situational Approach / Path-Goal Theory / Leader-Member Exchange Theory / Transformational Leadership / Authentic Leadership / Servant Leadership / Adaptive Leadership / Psychodynamic Approach / Leadership Ethics / Team Leadership / Gender and Leadership / Culture and Leadership

2015 • 480 pages Paperback (9781483317533) • $85.00

INTRODUCTION TO NAPOLEONIC LEADERSHIP LEADERSHIP WITH A Study in Power Stephanie Jones Maastricht School INTERACTIVE EBOOK of Management and Jonathan Gosling Third Edition University of Exeter Peter G Northouse They followed him through the Egyptian Western Michigan University desert, through the snow of Russia, and when he made a surprise comeback after With each print copy of the new edition, going into exile, they dropped everything students receive FREE access to the and followed him again... interactive eBook! What precisely was it about Napoleon that Offering a straightforward introduction to the basic principles of made people want to follow him? sample cover sample leadership, this book provides readers with practical strategies for How did his name come to be synonymous with brilliance, legend and becoming more effective leaders in organizational settings. glory despite displaying opportunistic and manipulative tendencies, CONTENTS and regularly deserting those that followed him? Understanding Leadership / Recognizing Your Traits / Engaging People's 200 years after his defeat, what lessons can we learn from his Strengths / Understanding Philosophy and Styles / Attending to Tasks and successes and his failures? Relationships / Developing Leadership Skills / Creating a Vision / Establishing a Constructive Climate / Listening to Out-Group Members / Handling Conflict As we mark the 200th anniversary of the Battle of Waterloo, this / Addressing Ethics in Leadership / Overcoming Obstacles fascinating study on leadership and power tackles the questions that continue to intrigue and mystify. 2014 • 352 pages Paperback & eBook (9781483316659) • £40.99 Through the inclusion of reflections and questions, the authors also highlight some important lessons for current and future managers and leaders. The book is a must-read for students of leadership, practising managers and leaders, and anyone with an interest in Napoleon, his rise to power and his ultimate defeat. CONTENTS Patronage / Merit / Charisma / Seizing Power / Manipulation / Fear / Election / Inheritance / Executive Reflections on Leadership and Power

2015 • 160 pages Hardback (9781446294420) • £65.00 Paperback (9781446294437) • £22.99

11 Leadership / Marketing

CASES IN LEADERSHIP MARKETING Fourth Edition An Introduction Edited by W Glenn Rowe University of Third Edition Western Ontario and Laura Guerrero Rosalind Masterson and David University of Texas, El Paso Pickton both at De Montfort University CONTENTS Winner of Best Use of Cross Media, British Leadership / Leadership Trait Approach / Book Design and Production Awards 2014. Leadership Skills Approach / Leader Style Judges' comments: Approach / The Situational Approach To Leadership / The Leader-Member Exchange We were impressed with the quality Theory of Leadership / Transformational of the companion website. Whilst Leadership / Servant Leadership / Authentic Leadership / Adaptive Leadership companion websites are nothing new, few invest the time / Team Leadership / Strategic Leadership / Women and Leadership / Culture and and effort into the overall design and consider the benefit Leadership / Ethical Leadership to the text and how it aids study. SAGE therefore raised the THE IVEY CASEBOOK SERIES bar and added features you would normally expect to find 2015 • 448 pages with paid resources and, combined with the textbook, we Paperback (9781483383262) • $59.00 felt this added real value to the student - British Book Design and Production Awards 2014 CONTENTS Part I: This is Marketing / Part II: Making Sense of Markets / Part III: The A VERY SHORT, FAIRLY Marketing Mix / Part IV: Managing Marketing 2014 • 582 pages INTERESTING AND Hardback (9781446266465) • £126.00 REASONABLY CHEAP Paperback & eBook (9781446296424) • £39.99 BOOK ABOUT STUDYING MARKETING LEADERSHIP MARKETING THEORY COMMUNICATIONS Third Edition A Student Text Second Edition Brad Jackson Victoria University of Wellington and Ken Parry Deakin Third Edition John Egan Regent's University London Leadership Centre Edited by Michael Baker University of Strathclyde and John Egan has done an excellent job The title is only partially correct - this book is "extremely" Michael Saren University of Leicester in the latest comprehensive edition interesting rather than "fairly" interesting and has managed A comprehensive and authoritative volume with contributions from of Marketing Communications. He to pack more wisdom into 150 pages than almost any other many of the leading names in the field. Each chapter is supported by combines a compelling writing style leadership book available further reading suggestions and references enabling further study and excellent exemplification with stimulating case studies and up-to‑date - Professor Keith Grint, Warwick Business School into individual subject areas. theoretical content To help students keep abreast in this fast-paced field of study, VERY SHORT, FAIRLY INTERESTING & CHEAP BOOKS chapters new to this edition include: - Paul Baines, Professor of Political Marketing 2015 • 194 pages • Communications, Social Media and Online Marketing and Director, Masters in Management Hardback (9781446273777) • £50.00 • B2B Marketing and Supply Programme, Cranfield University Paperback (9781446273784) • £14.99 • Service Dominant Logic John Egan draws on years of both industry and academic experience • Critical Marketing. to explain the 'why' as well as the 'how' of marketing communications. This textbook is relevant to all students of marketing from This edition: undergraduate level through to postgraduate study. It will be • covers topical issues such as new technologies and ethical particularly relevant to those taking a marketing theory module as marketing that students need to know about LEADING ORGANIZATIONS part of their marketing programme. • provides 'Insight' boxes into some of the latest industry practices Perspectives for a New Era CONTENTS to ensure students are up to date Section A: Overview of Marketing Theory / Marketing – Philosophy or Function? / • features examples such as James Bond and One Direction to help Third Edition Marketing Theory / Historical Research in Marketing / Marketing Ethics / Section B: students relate theory to the real world. Disciplinary Underpinnings of Marketing Theory / The Economics Basis of Marketing Gill Robinson Hickman University of Richmond / The Psychological Basis of Marketing / The Sociological Basis of Marketing / The CONTENTS Cultural Basis of Marketing / Theories of Marketing Management & Organisation Marketing Communications: Past and Present / Marketing Communications CONTENTS / The Marketing Mix / Marketing Strategy / Market Segmentation & Positioning / Theory / Buying Behaviour / Image and Brand Management / Marketing Part I: The Context of New Era Organizations / Part II: Current Theories and Section D: Theoretical Sub-Areas of Marketing / Communications, Social Media and Communications Planning / Understanding Marketing Research / Campaign Concepts of Leadership / Part III: Shared or Collective Leadership / Part IV: Online Marketing / Consumer Behaviour / Innovation & New Product Development Tactics and Management / Campaign Media and Media Planning / Culture and Inclusion / Part V: Ethics / Part VI: Organizational Change / Part / Services Marketing / Relationships and Networks / B2B Marketing and Supply Advertising / Sales Promotion / Public Relations / Sponsorship and Product VII: Capacity Building / Part VIII: Social Responsibility / Theories of Retailing / Theories of Value & Brand Equity / Social Marketing Placement / Direct and Digital Marketing / Personal Selling, Point-of-Sale Theory / Section E: Alternative Theoretical Approaches / Macromarketing Theory and Supportive Communications / Integrated Marketing Communications 2015 • 928 pages / Sustainable Marketing / Service Dominant Logic / Critical Marketing / Internal Communications / Marketing Channels and Business-to Business Paperback (9781483346694) • $105.00 Communications / Ethical Marketing and the Regulatory Environment / The 2015 • 600 pages Communications Industry / Global Marketing Communications / The Changing Hardback (9781473904002) • £120.00 Face of Marketing Communications Paperback (9781473904019) • £39.99 2014 • 440 pages Hardback (9781446259023) • £120.00 Paperback (9781446259030) • £39.99

12 Marketing

BUSINESS-TO-BUSINESS MARKETING MARKETING COMMUNICATIONS Third Edition MANAGEMENT Ross Brennan Hertfordshire University, Analysis, Planning, Implementation Louise Canning KEDGE Business School and Raymond McDowell Second Edition University of the West of England Paul Copley Northumbria University This textbook stands out from others Praise for the First Edition: by combining multiple approaches to b2b marketing theory with up-to- An excellent text for exploring date examples from practice. The inclusion of many marketing communications in the 21st century international examples makes it invaluable for faculty and - Ann Torres, National University of Ireland, Galway students worldwide - Catherine Sutton-Brady, University First rate and comprehensive. This book has got it just of Sydney Business School right: a rich blend of academic underpinning and practical CONTENTS examples in a very readable style Part I: Fundamentals of Business-to-Business Marketing / Part II: Business- - Martin Evans, Cardiff Business School to-Business Marketing Analysis and Strategy / Part III: Communicating and Interacting with Customers / Part IV: Managing Marketing Processes Marketing Communications Management provides students with the knowledge and skills needed to manage strategic and effective 2014 • 386 pages marketing communications campaigns. Hardback (9781446273722) • £100.00 Paperback (9781446273739) • £40.99 • 'Snapshots' in each chapter help students to apply theory to engaging real-world examples including BMW, Harrods, Levis, Lynx, Tesco and Wonga • 'Stop Points' encourage students think critically about the topic for deeper understanding MARKETING • 'Assignment boxes' invite students to test their knowledge and push themselves further. COMMUNICATIONS CONTENTS Second Edition Integrated Marketing Communications and Its Environment / Theoretical Underpinnings of Marketing Communications / Buyer Behaviour and John Egan Regent's University London Relationships / Managing the Marketing Communications Mix / The Marketing Communications Industry / Ethics and Corporate Social Responsibility in John Egan has done an excellent job Marketing Communications / Advertising and Branding / Message Creation in the latest comprehensive edition and Execution / Traditional Media: Characteristics and Planning / Digital Media: of Marketing Communications. He Interaction and Engagement / Sales Promotions / Direct Marketing / Public Relations / Corporate Communications / Sponsorship / Personal Selling / combines a compelling writing style Marketing Research and Evaluation / International Marketing Communications and excellent exemplification with stimulating case studies and up-to‑date 2014 • 464 pages theoretical content Hardback (9780857027863) • £120.00 Paperback (9780857027870) • £41.99 - Paul Baines, Professor of Political Marketing and Director, Masters in Management Programme, Cranfield University John Egan draws on years of both industry and academic experience THE MARKET to explain the 'why' as well as the 'how' of marketing communications. This edition: RESEARCH TOOLBOX • covers topical issues such as new technologies and ethical marketing that students need to know about A Concise Guide for Beginners • provides 'Insight' boxes into some of the latest industry practices Fourth Edition to ensure students are up to date • features examples such as James Bond and One Direction to help Edward F McQuarrie Santa students relate theory to the real world. Clara University CONTENTS CONTENTS Marketing Communications: Past and Present / Marketing Communications Part I: Introduction / Nature and Characteristics Theory / Buying Behaviour / Image and Brand Management / Marketing of Market Research / Planning for Market Communications Planning / Understanding Marketing Research / Campaign Research / Part II: Archival Research / Secondary Research / Big Data / Part Tactics and Management / Campaign Media and Media Planning / III: Qualitative Research / Customer Visits / The Focus Group / Interview Advertising / Sales Promotion / Public Relations / Sponsorship and Product Design / Qualitative Sampling and Data Analysis / Part IV: Quantitative Placement / Direct and Digital Marketing / Personal Selling, Point-of-Sale Research / Survey Research / Questionnaire Design / Experimentation and Supportive Communications / Integrated Marketing Communications / Conjoint Analysis / Sampling for Quantitative Research / Quantitative / Internal Communications / Marketing Channels and Business-to Business Data Analysis / Part V: Market Research in Context / Combining Research Communications / Ethical Marketing and the Regulatory Environment / The Techniques Into Research Strategies / The Limits of Market Research Communications Industry / Global Marketing Communications / The Changing Face of Marketing Communications 2015 • 424 pages Paperback (9781452291581) • £56.00 2014 • 440 pages Hardback (9781446259023) • £120.00 Paperback (9781446259030) • £39.99

13 Marketing

ADVERTISING AND PROMOTION Third Edition Chris Hackley Royal Holloway, University of London and Rungpaka Amy Hackley Queen Mary College, University of London Lucid, insightful, an inspiration for even more creative communications SOCIAL MEDIA MARKETING and a treat for the mind. A must-read Second Edition for all wanting to better understand advertising and promotions Tracy L Tuten East Carolina University and Michael R Solomon - Leslie de Chernatony, Professor of Brand Saint Joseph's University, Philadelphia Marketing, Università della Svizzera Hands down, this is the single best textbook about social Italiana and Aston Business School media marketing out there. This radically revised and fully updated edition is even more comprehensive, strategic, The Third Edition includes: organized, visual, results-oriented and innovative than the • a new chapter on creativity, strategy and planning first. If you teach or study social media marketing or digital • new case studies with increased global coverage including marketing, then you need this book! emerging markets • new images of classic and recent ads from the street, print, online - Robert V Kozinets, Schulich School of and television Business, York University, Toronto • increased coverage of the internet and social media, and their CONTENTS effects on advertising Part I: Foundations of Social Media Marketing / The Horizontal Revolution / • updated companion website with links to SAGE journal articles Strategic Planning with Social Media / Social Consumers / Digital Communities for students and PowerPoint slides, an Instructor's Guide and an / Part II: The Four Zones of Social Media / Social Communities / Social IMC Jeopardy game for lecturers. Publishing / Social Entertainment / Social Commerce / Part III: Social Media Data Management and Measurement / Social Media for Consumer Insight / CONTENTS Social Media Metrics Introducing Advertising and Promotion / Theorizing Advertising / The Brand and Integrated Marketing Communications Planning / Advertising Agencies 2014 • 352 pages - Organising Creative Work / Strategy and Creativity / Promotional Media Hardback (9781473913004) • £120.00 in the Digital Age / Non-Advertising Promotion / International Advertising / Paperback (9781473913011) • £44.99 Advertising and Promotion - Ethics and Regulation / Research in Advertising 2014 • 326 pages Tracy Hardback (9781446280713) • £120.00 Paperback (9781446280720) • £37.99 DEAR COLLEAGUE...

We’re delighted to let you know about the Second Edition of our book, Social Media Marketing, which is now published by SAGE. It will be available for you to use in January 2015. As we put the finishing touches on the new edition, we thought we’d give you a quick update on what’s new to this edition. As you know, the world of social media constantly evolves, so we’re adding quite a bit of updated content. Hint: When we wrote the first edition – which was the first textbook to cover social media – Pinterest hadn’t been Mike invented yet! The good news is that despite these changes the basic “Four Zones of Social Media” structure we created to organize content in the first edition still holds up well (whew!). We hope you’ll continue Entertainment Zone, and actual to find this framework useful to organize your course. If you haven’t examples of metrics from industry vendors. We’ll also be including all used it before, do request an inspection copy and let us know what you new cases that reflect a more global view of social media applications think - many instructors and students have told us this simple structure as well as updated coverage of recent academic literature. is quite helpful in making sense of the huge amount of industry content that overwhelms them as they teach this topic. Also, be on the lookout for a much improved design and access to more online resources! The new edition will reflect recent industry changes such as the development of social media command centres, corporate use of Tracy and Mike social data to segment consumers by social identity, native advertising and content marketing, new coverage of social music and TV in our

14 Marketing

ADVERTISING SOCIAL MEDIA AND PROMOTION MARKETING Third Edition Theories and Applications Chris Hackley Royal Holloway, University Stephan Dahl University of Hull of London and Rungpaka Amy Hackley Grounded in academic theory, Stephan Queen Mary College, University of London Dahl's new book differs from the Lucid, insightful, an inspiration for mainstream 'how-to' managerial books that quickly date, and instead helps even more creative communications students understand how social media and a treat for the mind. A must-read relates to traditional marketing. It also for all wanting to better understand unveils the social underpinnings of social media through classic advertising and promotions literature and research in the field. - Leslie de Chernatony, Professor of Brand Key features: Marketing, Università della Svizzera • research highlights: SAGE journal article references at the end Italiana and Aston Business School of each chapter give a synopsis of the article and how it relates to the chapter The Third Edition includes: • research directions: ideas for students ahead of their final essay, • a new chapter on creativity, strategy and planning project or independent study that highlight gaps in the literature • new case studies with increased global coverage including and under-researched areas emerging markets • a digital marketing plan • new images of classic and recent ads from the street, print, online • lecturer and student resources include PowerPoint slides, videos and television and an author blog. • increased coverage of the internet and social media, and their CONTENTS effects on advertising Part I: Understanding Actors in Social Media Marketing / Consumer Tribes and • updated companion website with links to SAGE journal articles Communities / Users and Co-creation of Value / Brand and Anthropomorphic for students and PowerPoint slides, an Instructor's Guide and an Marketing / Part II: Understanding Platforms in Social Media Marketing / IMC Jeopardy game for lecturers. Traditional Social Media Platforms / Gaming and Hybrid Platforms / Mobile and Location-Based Platforms / Part III: Understanding Content in Social Media CONTENTS Marketing / Persuasiveness / Engagement / Electronic Word of Mouth (eWOM) Introducing Advertising and Promotion / Theorizing Advertising / The Brand / Part IV: Understanding Context in Social Media Marketing / Measurement, and Integrated Marketing Communications Planning / Advertising Agencies Metrics and Analytics / Cross-Cultural Aspects and Implications / Privacy, - Organising Creative Work / Strategy and Creativity / Promotional Media Ethical and Legal Issues / Afterword: Where Next for Social Media Marketing? in the Digital Age / Non-Advertising Promotion / International Advertising / / Appendix: Example of a Social Media Marketing Plan Advertising and Promotion - Ethics and Regulation / Research in Advertising 2014 • 288 pages 2014 • 326 pages Hardback (9781446280737) • £100.00 Tracy Hardback (9781446280713) • £120.00 Paperback (9781446280744) • £34.99 Paperback (9781446280720) • £37.99 DEAR COLLEAGUE... MARKETING ETHICS AND SOCIETY THE CULTURAL Edited by Lynne Eagle James Cook University and INTERMEDIARIES Stephan Dahl University of Hull Taking an holistic and international perspective, this book critically READER examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges. The book examines Edited by Jennifer Smith Maguire specific aspects of marketing activities and then combines these with and Julian Matthews both at wider discussions of frameworks that enable marketers to respond University of Leicester to ethical challenges, supplemented by discussions of cross-cultural Smith Maguire and Matthews offer a and international perspectives, consumer responses and ethical Mike rich selection of readings that expose consumption movements, as well as shifting historical perceptions of marketing ethics. the shadowy underworld of critics, bloggers, tweeters and stylists who CONTENTS have become essential guides to the good life of cultural What are Marketing Ethics? / Criticisms of Marketing / Contrasting consumption... a long overdue examination of how cultural Perspectives on Marketing Ethics / Ethical Issues in Marketing Relationships / Ethics in New Media / Ethical Consumption / Young and Vulnerable Consumer intermediaries work, and how their work supports the new Groups / Harmful Products / Lifestyle, Health & Pharmaceutical Marketing capitalist economy / Tourism, Heritage, Arts and Cause-Related Marketing / Ethics in Social - Sharon Zukin, Brooklyn College and City University Marketing / Regulation, Ethics and the Way Forward 2015 • 360 pages Hardback (9781446296615) • £90.00 2014 • 256 pages Paperback (9781446296622) • £32.99 Hardback (9781446201329) • £75.00 Paperback (9781446201336) • £24.99

15 Marketing / Organizational Behaviour & Organization Studies

THE UNMANAGEABLE CONSUMER SOCIAL MARKETING Third Edition Changing Behaviors for Good Yiannis Gabriel University of Bath and Tim Lang City University Fifth Edition Since this book's First Edition, much has changed in the sphere of Nancy R Lee University of Washington consumption. Globalization has proceeded apace while the internet and Social Marketing Services, Inc and social media have created entirely virgin terrains of consumption and Philip Kotler Kellogg School and undermined others. In the same period, environmental concerns of Management have grown and the recent economic recession and escalating debt has tempered some of the Western consumers' appetite for This is the definitive textbook for spending. This 20th Anniversary Edition examines the spread of the planning and implementation of consumerism to developing countries and considers the effects of programmes designed to bring about demographic changes and migration. While preserving the original's social change. No other text is as comprehensive when it comes to structure and rationale, it introduces a new face of today's consumer, taking key marketing principles and applying them to campaigns to the consumer as worker, and examines how consumption and influence social action. work, far from representing different spheres of human activity and Nancy R Lee and Philip Kotler (who coined the term 'social marketing' experience, are increasingly drawn together. in 1971 with Gerald Zaltman) demonstrate how traditional marketing principles are successfully applied to campaigns to improve health, CONTENTS decrease injuries, protect the environment, build communities and The Emergence of Contemporary Consumerism / The Consumer as Chooser / enhance financial well-being. The Fifth Edition contains over 25 new The Consumer as Communicator / The Consumer as Explorer / The Consumer cases highlighting the 10-step planning model, and a new chapter as Identity-Seeker / The Consumer as Hedonist / The Consumer as Victim / The Consumer as Rebel / The Consumer as Activist / The Consumer as Citizen describing major theories, models and frameworks that inform social / The Consumer as Worker / The Unmanageable Consumer marketing strategies and inspire social marketers. 2015 • 256 pages CONTENTS Hardback (9781446298510) • £100.00 Part I: Understanding Social Marketing / Defining and Distinguishing Social Paperback (9781446298527) • £34.99 Marketing / 10 Steps in the Strategic Marketing Planning Process / Part II: Analyzing the Social Marketing Environment / Determining Research Needs and Options / Choosing a Social Issue, Purpose and Focus for your Plan and Conducting a Situation Analysis / Part III: Selecting Target Audiences, Objectives, and Goal / Segmenting, Evaluating, and Selecting Target Audiences / Setting Behavior Objectives and Target Goals / Identifying GLOBAL MARKETING Barriers, Benefits, Motivators, The Competition, and Influential Others / Tapping Behavior Change Theories, Models, and Frameworks / Part IV: Practical Insights and Developing Social Marketing Strategies / Crafting a Desired Positioning International Perspectives / Product: Creating a Product Platform / Price: Determining Monetary and Nonmonetary Incentives and Disincentives / Place: Making Access Carlyle Farrell Ryerson University Convenient and Pleasant / Promotion: Deciding on Messages, Messengers, and Creative Strategies / Promotion: Selecting Communication Channels With an emphasis on solving real world / Part V: Managing Social Marketing Programs / Developing a Plan for problems, this new text equips students Monitoring and Evaluation / Establishing Budgets and Finding Funding / with the tools to make informed marketing Creating an Implementation Plan and Sustaining Behavior decisions in a global business environment. 2015 • 568 pages Paperback (9781452292144) • $79.00 2015 • 432 pages Hardback (9781446252635) • £120.00 Paperback (9781446252642) • £42.99 IMPLEMENTING PUBLIC POLICY STRATEGIC SOCIAL An Introduction to the Study of MARKETING Operational Governance Jeff French Strategic Social Marketing Third Edition Ltd and Ross Gordon Macquarie Michael Hill Emeritus Professor at the University, Sydney University of Newcastle Upon Tyne Taking an international approach, this text and Peter Hupe Erasmus University, illustrates the value of applying marketing Rotterdam to solve social problems, exploring the This updated edition consolidates its position as the leading 'what' and 'why' as well as the 'how to' of text on implementation, and is fast approaching the status social marketing. of a "modern classic". With its comprehensive coverage of 2015 • 368 pages the field by two leading scholars, it will be valuable to both Hardback (9781446248614) • £100.00 students and specialists Paperback (9781446248621) • £34.99 - Professor Martin Powell, University of Birmingham

2014 • 248 pages Hardback (9781446266830) • £75.00 Paperback (9781446266847) • £26.99

16 Organizational Behaviour & Organization Studies

ORGANIZATIONS AND ORGANIZATIONAL CRISIS MANAGEMENT IN COMMUNICATION CROSS-CULTURAL A Multivocal Approach CONTEXT Finn Frandsen and Winni Johansen both at Aarhus University This book offers a new and original perspective on crisis Zeynep Aycan Koc University, communication based on the theory of the Rhetorical Arena and Rabindra N Kanungo and the so-called multivocal approach. According to this approach, we Manuel Mendonca both at gain a more dynamic and complex understanding of organizational McGill University crises if we focus not only on the crisis communication produced by Presents the much-needed integration the organization in crisis, but also take into account the many other voices who start communicating when a crisis breaks out. of three separate but inter-related fields of cross-cultural management, HRM and OB The book provides: • an in-depth overview of the five key dimensions of organizational - Pawan Budhwar, Aston Business School crises, crisis management and crisis communication • a comprehensive introduction to the theory of the Rhetorical Arena Shortlisted for the CMI Management Book of the Year Award in the and the multivocal approach to crisis communication Management & Leadership Textbook category. • international case studies and case examples CONTENTS • a companion website with learning resources. Managing in Learning Organizations in Cross-Cultural Context / Work CONTENTS Motivation in Cross-cultural Context / Behavioral Modification and Performance Management / Communication and Conflict Management / Preface by W Timothy Coombs, University of Central Florida / General Leadership: Role Behaviours and Cross-cultural Perspectives / Teamwork: Introduction / Part I: Dimensions of Organizational Crises, Crisis Management Effectiveness and Cross-cultural Perspectives / Organizational Attitudes and and Crisis Communication / Living in a Crisis Society / What Is a Crisis? Work-Life Balance / Organizational Structure and Organizational Change / Definitions and Typologies / Crisis Management / Crisis Communication / The Human Resource Management in Cross-cultural Context / Corporate Social (Inter)cultural Dimension of Organizational Crises / Part II: Inside the Rhetorical Responsibility and Ethics Arena / The Rhetorical Arena: A New Theoretical Framework / Voices in the Arena: The News Media / Voices in the Arena: Customers and Citizens / Voices 2014 • 392 pages In the Arena: Experts, Politicians and NGOs / Voices in the Arena: Managers Hardback (9781412928731) • £70.00 and Employees / Voices in the Arena: The Organization in Crisis / Epilogue: Paperback (9781412928748) • £34.99 The Future of Organizational Crisis Communication / References 2015 • 392 pages Hardback (9781446297056) • £120.00 Paperback (9781446297063) • £39.99 ESSENTIALS OF ORGANIZATIONAL BEHAVIOR An Evidence-Based Approach First Edition Connect with SAGE! Teresa (Terri) Scandura University of Miami, USA Professor Scandura presents a wonderful vision for an advanced organizational behavior text. As students of organizational behavior enter the workplace, one of the major challenges they face [is] applying theory to practice. Professor Scandura’s exemplary work is a contemporary model where students can fully appreciate the science- practitioner model of organizational leadership. -Chan Hellman, University of Oklahoma

Essentials of Organizational Behavior equips you with the theory, research, and skills you need to be an effective leader and manager in today’s organisations. Author Terri A. Scandura utilizes a toolkit of real-life case studies, assessments, and exercises to teach you how organisational behaviour can improve performance at every level in the workplace. With an emphasis on developing critical thinking skills and applying research to real scenarios, this book is a must-have resource for any student looking to enter the professional workforce. 2016 • 504 pages • Paperback (9781483345659) • $100

17 Organizational Behaviour & Organization Studies

More than just INTERACTIVE EBOOK a book! iPad 9:45 AM 100% RESEARCH DESIGN FOR MANAGING AND ORGANIZATIONS Use the book on your BUSINESS & MANAGEMENT smartphone, tablet or An Introduction to Theory and Practice Siah Hwee Ang computer to highlight, Victoria University of Wellington make notes, watch videos, Fourth Edition take quizzes, revise for CONTENTS Stewart R Clegg University of Technology, Sydney, exams and much more! Fundamentals of Research / Misperceptions, Martin Kornberger Copenhagen Business School and Challenges and Judgement Calls in Research Tyrone Pitsis Newcastle University / The Research Question / Conducting a Literature Review / Research Design / Data, Now in its Fourth Edition, this unique and highly esteemed Sampling and Measurements / Data Collection text goes from strength to strength, offering: Methods / Descriptive and Exploratory Analysis / Qualitative Analysis / Quantitative Analysis / Writing Up / The Importance • seamless coverage of the essential topics of organizational behaviour of the Research Environment • a realist's guide to management capturing the complex life of organizations (the paradoxical, emotional, insecure, self-confident, responsible, irresponsible) and 2014 • 314 pages delivering the key themes and debates in an accessible way Hardback (9781847870254) • £85.00 Paperback (9781847870261) • £29.99 • interactive, instructive (and fun) learning aids and features, both in the text and on the companion website • an attractive, easily navigable, full-colour text design • free access to an interactive e-book with paperback purchases which includes links to additional video, audio and print content, for a more dynamic learning experience.

2015 • 600 pages Hardback (9781446298367) • £120.00 Paperback (9781446298374) • £42.99

AN AUDIENCE WITH STUART, MARTIN & TYRONE

What originally inspired you to write the book? Stuart Delivering lectures to first year students on Organizational Behavior & Theory, we realized that our students were as fascinated by the subject as we were - but the textbooks and readers that we collectively could draw upon seemed to be overly conservative and one-sided in their representation of the field. Having taught thousands of students between us, from undergraduates through to Executive MBAs, we could see how mundane and un-engaging many of the texts available at the time were. So, we thought that we could do better – and we did! CRITICAL MANAGEMENT How does your book differ from anything else RESEARCH out there? Martin Reflections from the Field Most textbooks close down enquiry by providing synthesized synopses Edited by Emma Jeanes University with little reflection; we wanted to write an engaging but expansive student will realize how of Exeter and Tony Huzzard text, one that did not close down enquiry but that opened things up, practical and useful management and Lund University while still covering all the basics that an instructor would expect in a organization theory can be – proof textbook. Moreover, and this was the difficult part, we wrote the text that those of us who work in this field, Reflective yet practical guidance on as much for the students as we did for the instructors. We knew from irrespective of whether we are students carrying out critical management our experience in teaching and in writing that you must engage both or academics, have a lot to contribute to research as part of organization and management studies. those audiences to produce something special – four editions later understanding and improving management and the fact the adoption of the book continues to grow across the and organizational life in practical ways. 2014 • 256 pages world suggests we got it right. There is nothing better than a good Hardback (9781446257425) • £85.00 theory and that good theory need not be Paperback (9781446257432) • £29.99 inaccessible, irrelevant and obscure. If students could get one thing out of reading this new edition, what would you hope it is? Tyrone Well, the book is called Managing and Organizations: Introduction To Theory and Practice. So, first to theory: the student will appreciate how complex, dynamic and exciting the field of management and organization theory can be. The book helps students better to understand the world in which they work or will work. The second relates to practice: the

18 Management

MANAGER TO CEO Also by the same author! 9 Signposts to the Top Job THE WINNING MANAGER Second Edition Timeless Principles for Walter Vieira Former Chairman, Corporate Success International Council of Management Consulting Institutes (ICMCI) Second Edition Manager to CEO is a guide to [This book] should be read by all aspiring understanding and surviving in the managers, as well as experienced managers, corporate environment. Designed to to get a picture of the real world of commerce give professionals a comprehensive and industry. Walter covers a wide spectrum overview of the modern workplace, this of many practical questions and situations book covers a wide range of issues that that academicians generally ignore in their managers face in organizations as they rarefied teaching.. move up the corporate ladder. Philip Kotler CONTENTS This is not a standard book on management. It does not attempt to take Foreword by K V Kamath / Preface / Understand the Role of Power and Politics the reader through the process of planning, forecasting, organising, in the Workplace / Master the Art of Managing Self / Develop the Ability to delegating, motivating, monitoring, controlling and communicating in a Manage Others / Understand Change: Keep Communication Channels Open / sequential order, as in Fayol's wheel of managerial functions. Instead, Keep Calm Some: You Win Some and Lose Some / Make Values and Ethics the it goes 'beneath the skin' of management as it were, to discuss issues Foundation of Your Work Life / Do Not Try to Ride Alone: It Is an Airplane, Not that are not normally dealt with either in speech or in writing. a Bicycle! / When You Have Arrived: The New CEO! / Toward a Second Career: Plan for Disengagement—Not for Retirement ABRIDGED CONTENTS SAGE Response Foreword K V Kamath / I: STARTING OUT / II: DEVELOPING SKILLS AND 2015 • 212 pages • Paperback (9789351506348) • `595.00 ABILITIES / III: ATTITUDES AND VALUES SAGE Response 2014 • 248 pages • Paperback (9788132113713) • `395.00

CONTRACTS AND ARBITRATION THE HUAWEI STORY FOR MANAGERS Tian Tao Huawei International Advisory Council and Wu Chunbo Anurag K Agarwal Renmin University of China, Beijing As a manager, do you struggle with legal technicalities related to This book offers insights to Western readers, contracts and arbitration? As an engineer managing a project, do allowing them to truly understand Huawei, you feel the immense pressure of complexity of contracts? This book its management philosophy and culture, presents contracts and arbitration from a business perspective and and the special leadership approaches of helps you in dealing effectively with them while making strategic Ren Zhengfei. It is a very valuable work business decisions. The book targets managers and engineers – who to understand entrepreneurship in our do not have a formal law education– but grapple with issues related complex world. with contracts and arbitration very often. It will help them in dealing with these issues while making strategic business decisions. CONTENTS Foreword Simon Murray / Foreword Admiral CONTENTS William (Bill) A. Owens / Preface / Introduction / Preface / Introduction / Contracts / Arbitration / Institutional and Ad Hoc Common Sense and Truth: Customer Centricity / Soul of Business: Dedication Is Arbitration / Liquidated Damages / Force Majeure / Arbitration Clause / Mandate the Key to Success / Openness: A Matter of Life and Death / Compromise: The of an Arbitrator / Challenging an Award / Public policy / Interest / Notes Law of the Jungle / Grayness: Gathering a Hundred Thousand Intellectuals / Self- Criticism: A Sense of Fear Makes Greatness / Change: Revolution or Evolution / SAGE Response Strategy: Fight with Courage and Wisdom / Balance: Power, Flexibility, and Rule 2015 • 276 pages • Paperback (9789351506379) • `450.00 (tent) SAGE Response 2014 • 300 pages • Hardback (9789351500681) • `795.00

THE 10 COMMANDMENTS FOR FAMILY BUSINESS Kavil Ramachandran Indian School of Business, Hyderabad, India This book helps in understanding the phenomenon of family business better. The 10 commandments in this book work like a handbook for business families to refer to and act upon. CONTENTS Foreword John L Ward / Preface / Introduction: Paradoxes Making Family Business Unique / I: To Communicate and Build Trust / II: To Professionalize Your Business or Perish / III: To Preserve and Practice Values / IV: To Manage Ownership Challenges / V: To Redefine Role But Never Retire! / VI: To Successfully Manage Succession in Business / VII: To Build Businesses Entrepreneurially / VIII: To Develop Long- Term Business Strategy / IX: To Give Back: Family Philanthropy / X: To Understand ‘Togetherness’: Role of Consultative and Compassionate Leadership / Conclusion: Family as an Institution / Index

SAGE Response 2015 • 236 pages • Hardback (9789351501381) • `645.00

1A Strategic Management

STRATEGIC BRAND About the Author MANAGEMENT FOR Sharad Sarin is Professor of Marketing and Strategic Management, XLRI, Jamshedpur, B2B MARKETS India. He has been associated with this A Road Map for Organizational institution as a faculty member since Transformation, 2nd Edition 1976 and has been the Dean of XLRI from 1984 to 1988. Professor Sarin has been a Sharad Sarin XLRI, Jamshedpur visiting faculty to the Indian Institute of Management, Ahmedabad, the University This book aims to uncover the hidden of Rhode Island, Kingston, USA, the power of brand and brand building for B2B marketers. It focuses on the need Colorado University at Boulder, USA and of B2B branding from the point of view the Helsinki School of Economics, Finland. of Indian markets and helps accelerate He was on the Board of XLRI (1993–2004) the transformation of all the big and small B2B brands to gain and Mudra Institute of Communications competitive advantage. (1991–2010) Since 2000, he in on the Board of Tata Refractories Ltd. His major areas of CONTENTS interest are competition and globalization, Preface / I. Thinking about B2B Brands / Brands and B2B Markets: Putting corporate planning, general marketing, Things in Perspective / Organizational Buying and Role of Brands: The Indian industrial marketing, marketing’s role in Perspective / Brand Management and B2B Marketers: A Deeper Probe / II. Creating Corporate Brands: The Key Asset of any B2B Brand / Brand Tata: development, relationship marketing and Leadership with Trust / Brand L&T: Nation Building to Building Nations / Brand strategic marketing. Infosys: An Iconic Brand Re-inventing Itself / III. Brand Communications / Managing Marketing Communications for B2B Markets / The Emerging Power of Digital Media for B2B Brands / IV. Holistic Brand Management / Holistic Brand Management: Seven Cases of B2B Brands/ V. The Future Challenges / Beyond Exports: Creating Indian Global Brands: Reality and Possibilities/ Rekindling Their Aspiration through the Idea of Brands / Reflections and Afterthoughts / Bibliography / Index

SAGE Response 2015 • 328 pages • Paperback (9789351505518) • `495.00

Since the first edition was published in 2010, what 1. difference do you see in brand management strategies Seconds with today? The key difference that I see in the brand management strategies is in the increasing use of digital and social Sharad Sarin media. The ultimate aim for any strong brand is to remain above the clutter without wasting the marketing product positioning, product quality, services, the use communication spend. Though in B2B marketing, the of media, the behavior of personnel , etc. make a very marketing spends as compared to B2C brands is very, very cohesive impact on a sustained basis. Holistic brand low, but yet challenge remains to improve the effectiveness management, in other words, requires an integrated in the usage of available media choices which runs into approach to make a cohesive impact in the minds thousands of options for the decision makers. of the target customers as well as the wider body of stakeholders. What are the challenges of creating Indian global 2. brands? Could you explain how the concept of brand and Even by 2015, Indian brands suffer from low awareness 4. brand building be exploited for B2B marketers? and low credibility in the globalized world. This is true not The concept of brand, as the book shares, was alien in only for Indian giants but also for the small and medium the field of B2B marketing for long. It was only post- enterprises who are exporting a lot but not as a brand to 91 that companies and experts started noticing the the end customers. Creating global brands would require presence of hybrid brands like Intel Inside. Similarly, enormous amount of marketing effort on a sustained basis. the efforts of Tata Steel, Sintex Water Tanks, Larsen This at this point of time is beyond the means of even & Toubro, and many more have enabled the wider Indian giants. But the good news is that these are now discussion and diffusion of creating powerful brands for being noticed especially in pharma, auto, and a few more B2B markets. In B2B brands, besides product brands, sectors. the corporate brand like Infosys, Tata, Larsen & Toubro, play a very important role. So the major challenge of What is holistic brand management? a large number of B2B marketers is to first become a 3. Brand as an idea belongs to all in an organization. This strong, corporate brand both in India and abroad. means that each and every action and decisions on

2A Strategic Management

CORRUGATED SLICES Also by the same author! The Social Jalebi STRATEGIC POKES Shombit Sengupta International Management Strategy Consultant The Business Jalebi This third book of The Jalebi Trilogy series, Strategic Pokes, this second book, is Corrugated Slices: The Social Jalebi is about all the unconstructive areas that about the feelings a jalebi evokes in us. business houses in India have to cope The first, Jalebi Management, brought with. The book rides through the Indian varied ideas on how Indian industry can and European landscape, spanning across compete globally by creating seamless history, to explore the perceptible, exciting interconnections like a jalebi. The jalebi’s distinction that customers value. It has opposite character, its unpredictable twists examples of how the West is obsessed and turns that give it a dicey connotation with embedding the “quality spark” in is Strategic Pokes: The Business Jalebi. products and services, which enables Corrugated Slices: The Social Jalebi is a European way of looking them to deftly handle their business and successfully take it around at different everyday happenings. Its out-of-the-ordinary insights the world. The book reveals how Indian business entangles itself in cover heterogeneous Indian society, be it education, religion, living the jalebi’s uneven character, and then with disruptive insights, it conditions, films, women’s issues, or political slipups while sharing looks for a jalebi pattern to exit this maze. and comparing Indian and international experiences in the same breath. The book has very innovative ideas–such as “Does thinking CONTENTS exist?”— making you relook at what you already know. The jalebi’s Foreword / Preface / Chapter 1: Biz in an Uneven Society / How viable are negative–positive influence is an absolute connect with Indian and family name corporations? / Fractured technical skill set / Who’s influencing international youth. The bias toward the young generation is obvious; your shopping/ Serpentine avenue of trends / Global consumerism trauma the book is narrated under small subheadings, making it engaging / Trauma in activation / Digi not physi? / Demand-led market is a disease / for them who have time and patience on a shoestring. $200 billion virgin market of branded food / A viable retail model draws in shoppers / Will 100% FDI blast away Indian fashion retailers? / A cowboy CONTENTS triggers big business / Chapter 2: Visual Art for Business / The fabulous Foreword Dr Giorgio De Roni / Preface: Wavy Slivers of Life / Chapter 1: art–business combine / A new art movement / Exclusive Painter CEO Club Indiscope / Does Thinking Exist? / Stimulus Leads to Action / The Opium of of 2012 / Art sustains beyond a distinguished corporate career / Emotion of Poverty / Is India Incredible? / Saga of Unpredictability / Paradox of Billion a billionaire businessman / Visual art transforms fabrics to fashion / Visual art vs. Million / Foggy Subtlety / All You Need Is the Balance of ELA / Joke’s on to transform engineering products / Seny rauxa pull for business / Intangibles the NRI, That’s Me / ZAP86 Trending Tomorrow’s India / Hazy Aesthetics extend every human moment / Chapter 3: Quality Customers Want / Is quality / Cracks in Hygiene and Civic Duty / Christmas Dil Ki Doya (compassion cultural? / Intelligent industries push the quality button / Sparkling quality, from the heart) / Digi-tech Proximity / Bitten by BUG / The Reality Boom / the global next mark / Ignite QCW / Quality beyond its process / Industrial Romancing Bollywood / Igniting Emotions / Chapter 2: My Political Whiff / duplication needs QCW oxygen / Aspiration at the fulcrum / Genesis of Unfurling the Flag Puzzle / Art of Mass Connect / Politics of Rootlessness / emotional surplus / Applying emotional surplus / Business sustainability = Dumps of Over-consumption / Plundering Bengal to Achieve the Industrial Perceptible selling differentiation / How the West has won / Build your core, Revolution / Torja Theatrics in Today’s Politics / China Is Threatening, India globalize your business / Rejig failure with curiosity to succeed / The PUB Is Comforting / Enact Democracy but Monopolize It / Stumped by Sex / reflex / Decisive, regular repeat purchase makes a brand / Customer! Demand Sex-Theatrics of Political Leaders / Enact Democracy but Monopolize It / your due of craftsmanship / Make quality inspirational and emotional / End- Stumped by Sex / Sex-Theatrics of Political Leaders / Camarade with Cheese customer desire enterprise / Why should the consumer sacrifice? / Chapter 4: / Amour in Politics / Grabbing at Beliefs / Governed by Entrepreneurs / Two Human Capital Builder as Business Catalyst / Drive V, achieve vision / Middle Laureates on Apartheid Road / Chapter 3: Globetrotter / Under the African Sky management drives Japan / Soft skills, IT bottomline booster / Do soft skills / Forest Facebook / Matters of Skin / Opulence Has a Shadow / Legalizing the exist in Indian organized retail? / EMOD factor that India requires / Come Devil’s Work / Prison That’s Irresistible for Tourists / Can Crime Be a Cultural ABoArD to track business / Closed, incestuous environment vs happening, Happening? / Can Be Crime a Cultural Phenomenon? / Circus and Crime at open environment? / Chalta hai is a no-no in business / Rote learning vs Times Square / Steve’s Apple in Big Apple / Power to the Fingers / Marketing inventive application / Disruptive platform with execution excellence / Chapter the New Year / Fantasy, Fiction, or Real? / Surreal Disruption / Headlong 5: Disruptive Platform in Business / Does marketing exist? / Marketing machine into the Unknown / Cracking Open Curiosity / Football Camaraderie / Self- of the monarchy / Manipulating markets / Only zap-connect disruption can Confidence Is the Key / Downloading Memories / Reminiscing on Red Steps / increase profitability / Human odour generates business / Change your car Tantrumming for Armanitola / Living in History / Loyal Gay Libertines / Oozing every so often? / Unlock their desire for an automobile / Disrupt IT for client Creativity / Reigning of Consistency / 21st Century Disrupts and Converges biz-tech solutions / Will cloud computing make Indian-origin IT companies / Chapter 4: Societal and Business Convergence / Alter Behavior, Become into sub-contractors? / Retail addiction / Can COA break brand mediocrity? Iconic / Create Addiction, Transform Habits / Changing Behavior Is a Task / X Vram Vrook / Poverty killing machine / Inventions for charity / Postface / of Passion / Connecting Changing Behavior to Brand Friendship / Postface: About the Author Actioning the Jalebi SAGE Response SAGE Response 2013 • 328 pages • Paperback (9788132111634) • ` 450.00 2015 • 332 pages • Paperback (9788132117704) • ` 545.00

About the Author Shombit Sengupta is a global consultant on unique customer-centricity strategy to execution excellence for top management. He originated the concept of Emotional Surplus Delivery through creative business strategy and implementation, which provides value beyond the customer’s expectations. This motivates purchase and repurchase, and results in sustainable growth in the top and bottom lines of business organizations.

3A Strategic Management / Change Management / Organizational Behavior

OUT-THINK! THE FRACTAL How to Use Game Theory to ORGANIZATION Outsmart Your Competition Creating Enterprises of Tomorrow Sumit Sarkar XLRI, Jamshedpur Pravir Malik Founder, Deep Business managers make decisions in Order Technologies an interactive strategic environment that resembles games. ‘Out-Think’ makes [This book] is the most comprehensive game theoretic concepts usable for and clearest approach in the field for strategic decision-makers and functional implementing the fascinating concept of managers. The book exposes the reader fractal organizations. to game theory concepts using examples Ram Nidumolu not only from the domain of business, but CEO, InnovaStrat; HBR Author also from the fields of professional sports, parlour games like chess, poker etc., and How does one create an organization that is sustainable in the military practices. long run? How can organizations be ready for uncertainties that the markets place upon them? How can an organization be simply CONTENTS brilliant by design? Preface / What Managers Can Learn From Game Theory? / Business and Chess: This book answers these and many other pertinent issues that Looking Forward, Reasoning Backward / Prisoner’s Dilemma / Coordination and leaders come across while; creating enterprises of tomorrow. Anti-coordination Games / Strategic Moves: Threats, Promises and Commitment / Trust, Credibility and Collusion in Repeated Games / Business Poker: Playing CONTENTS Games with Limited Information / Smart Negotiations / Index Foreword by Dipak Jain / I: THEORY / The Pattern / The Person Pattern / The Business Pattern / The Economy Pattern / The System Pattern / The SAGE Response Evolution Pattern / The Fractal Ladder / Fractal Properties / The Nature of 2015 • 236 pages • Paperback (9789351505631) • `395.00 Progress / Remaking the Business World / Creating Enterprises of Tomorrow / II–EXERCICES / Exercises 1 – The Pattern / Exercises 2 – The Person Pattern / Exercises 3 – The Business Pattern / Exercises 4 – The Economy Pattern / Exercises 5 – The System Pattern / Exercises 6 – The Evolution Pattern / Exercises 7 – The Fractal Ladder / Exercises 8 – Fractal Properties / Exercises 9 – The Nature of Progress / Exercises 10 – Remaking the Business World / Exercises 11 – Creating Enterprises of Tomorrow / Bonus Exercises: Creating THE ACROBATICS OF Your Personal Manifesto / III : REFLECTIONS AND ANALYSES / A Personal Experience of Fractals / Reflections at the Individual Level / Reflections at the CHANGE Organizational Level / Reflections on Organizational Design / Reflections on Industry Development / Reflections on Financial Crises / Reflections on Various Concepts, Techniques, Strategies Global Political Developments and Execution SAGE Response Second Edition 2015 • 360 pages • Hardback (9789351502449) • `995.00 Moid Siddiqui Managing Director, Intellects Biz and R H Khwaja Former Secretary, Ministry of Mines and Ministry of Tourism, Government of India, New Delhi ORGANIZATIONAL 'Change or Perish' or 'Change and Perish'? ‘Change BEHAVIOR or perish!’ is an oft-repeated catchphrase. But many companies have changed and perished. Managing change Afsaneh Nahavandi University of is a delicate exercise that must be handled with utmost care, patience San Diego, Robert B Denhardt, and expertise. The Acrobatics of Change is a compelling treatise that Janet V Denhardt University of shows that if change is managed without understanding the genetics Southern California and Maria P of change and change dynamics, the chances are quite bright for, Aristigueta University of Delaware what is called, ‘changed and perished In this revised second edition, all existing chapters have been updated thoroughly to include latest This new textbook discusses all the major developments in the area. topics of organizational behavior emphasizing how individuals, groups, and organizations CONTENTS interact to contribute to organizational Foreword to the First Edition Jamshed J Irani / Preface to the First Edition / success and achievement.It challenges Preface to the Second Edition / I: GENETICS OF CHANGE / Section I: Change the readers to develop greater personal, Dynamics / Scarecrow Does Not Scare Crows / Why Can’t You Step into the interpersonal, and organizational skills, and Same River Twice? / Change Management - A Trapeze Feat / If You Do Not Know utilize these strengths competently in the organizational environment. Where You are Going Any Road Will Take You There! / A Boiled Frog Never Jumps Visit the companion website at www.sagepub.in/nahavandi_OB Out of the Frying Pan / Section II: Change Techniques / Managing Creative Change - Five Actors / Generating Creative Ideas - Tips and Techniques / CONTENTS Walking the Tightrope - Change Stories / Injelititis - The Kiss of Death / Managing Preface / I: INTRODUCTION / Introduction to Organizational Behavior: History, Transition - Hard Track and Soft Track / Change without Pain - Techniques and Trends, and Ethics / II: INDIVIDUAL BEHAVIOR AND CHARACTERISTICS Processes / II: THE SINGARENI LOVE STORY: TURNAROUND FROM THE / Culture and Diversity: Developing a Cultural Mindset / Self-Awareness, HEART (LEADERSHIP, STRATEGIES AND EXECUTION) / My Romance with Personality, Emotions, and Values / Perception and Attribution / Motivation Singareni—A Brief Historical Perspective / Reforms with a Human Touch— and Engagement / Managing Stress / III: GROUP AND TEAM PROCESSES Management from the Heart / The Power of ‘Bonding’—Singarenism / The Magic / Decision Making / Working in Groups and Teams / Managing Conflict and of Communication / Learning from Adversities—The Test of True Leadership / The Negotiation / Leadership: Classic to Contemporary / IV: ORGANIZATIONAL CONTEXT / Organizational Power and Politics / Organizational Strategy and Lovebird—In the Green Pastures of Singareni / Pygmalion Singarenians—Some Structure / Organizational Culture and Change Profiles of Courage / The Journey Continues—Some Key Milestones Post 2006 SAGE Texts SAGE Response 2015 • 560 pages 2014 • 296 pages • Paperback (9788132119708) • `550.00 Paperback (9789351501855) • `550.00

Sales rights restricted to South Asia only! 4A Human Resource Management

PERFORMANCE MANAGEMENT HRD AUDIT Towards Organizational Excellence Evaluating the Human Resource Function for Second Edition Business Improvement T V Rao Chairman, T V Rao Learning Systems, Ahmedabad Second Edition Organizations globally have wasted much time, over-focusing on the unattainable (objectivity in appraisals) and ignoring the more T V Rao Chairman, T V Rao critical (continuous improvements in individual, dyadic and team Learning Systems, Ahmedabad performance). This book explains how Performance Management A unique feature of the book is the HRD Systems should be re-positioned to focus on performance improvements. It presents ways to enhance performance of Score Card which has been developed individuals, dyads and teams for achieving organizational excellence. and tested by the author. This Score Card can be used to access and benchmark CONTENTS the maturity level of the HRD function in Foreword / Preface to the First Edition / Preface to This Edition / organizations and make them business-driven. Acknowledgments / Performance Management: An Overview / Defining and Planning Performance / Defining and Building Competencies / Performance Business Line Analysis for Individual and Organization Development / Reducing Biases in Human capital is an essential component of the market value as Ratings and Managing Forced Distribution / Performance Conversations and Performance Review Discussions / Using Performance Management System well as brand value of every organization. HRD Audit presents the Data for HR Decisions and Performance Improvements / Best Practices in first-ever comprehensive approach to evaluating and re-designing Performance Management / Managing Motivation through Rewards and human resource development (HRD) function and interventions, Recognition: Best Practices / Lessons from Experience: A New Look at and maximizing their contribution to business goals and human Performance Management Systems / 360 Degree Feedback as a Performance capital formation. A unique feature of the book is the HRD Score Management Tool / Performance Management through Assessment and Card approach that organizations can use to assess and benchmark Development Centers / References / Index their level of HRD and its alignment with business goals. The second SAGE Response edition is thoroughly updated and revised to cater to the needs of 2015 • 312 pages • Paperback (9789351507307) • `610.00 (tent) current practitioners and students. CONTENTS Foreword / Preface / Letter to CEO/CHRO / I: INTRODUCTION / Good HR Practices Can Make a Difference / Elements of Good HRD: Need for Realignment / HRD Audit: Basic Concepts and Components / II: HRD and THE POWER OF 360 HR Audit / HRD Strategies / HRD Culture and Values / HRD Structures / HRD Systems / HRD Competencies / III: HRD Audit Methodology and Issues / DEGREE FEEDBACK HRD Audit Methodology: Interviews / HRD Audit Methodology: Observation / HRD Audit Instruments: Questionnaires / Measuring Business Impact and The India Way for Establishing the HRD Score Card / Writing the HRD Audit Report / Designing Leadership Effectiveness and Using HRD Audit for Business Improvement / IV: HRD Audit—The Indian Experience / Case Studies / Effectiveness of HRD Audit as an OD Intervention Second Edition / References / Index T V Rao Chairman, T V Rao SAGE Response 2014 • 400 pages • Paperback (9788132119678) • `595.00 Learning Systems, Ahmedabad and Raju Rao Director, T V Rao Learning Systems, Ahmedabad 360 Degree Feedback, or multi- rater feedback, is an established HR methodology used in organizations across the world. This book presents in-depth details about the process of About the Author developing managers into leaders and outlines methodologies for designing and using a 360 Degree Programme for managers at all T V RAO is currently Chairman, T V levels. This second edition draws extensively from the authors’ own Rao Learning Systems, Ahmedabad. experiences in the last decade since the first edition was published. He served as a Professor at the Indian The book also includes research done using over 8,000 top-level Institute of Management, Ahmedabad managers whose leadership roles and qualities were profiled using (IIMA) for over four decades full time the authors’ Roles, Styles, Delegation and Qualities (RSDQ) model. between 1973 and 1994 and as a Visiting/ CONTENTS Adjunct Professor subsequently until 2014. Preface / Introduction / I: DEVELOPING MANAGERS INTO LEADERS / How to He was subsequently L&T Professor of Be an Effective Person? / What Makes Managers Effective? / What Makes a HRD at Xavier Labour Relations Institute, Good Leader? / Managerial and Leadership Roles / Managerial and Leadership Jamshedpur for a short period. Dr Rao is the Styles / II: DESIGNING AND IMPLEMENTING A 360 DEGREE FEEDBACK PROGRAMME / 360 Degree Feedback: The Power Tool / Competence Building Founder and first President of the National through 360 Degree Feedback / Coaching in 360 Degree Feedback / Myths HRD Network, Founder Honorary Director and Realities of 360 Degree Feedback / Conditions for Successful 360 Degree of the Academy of Human Resources Feedback / III: LESSONS FROM EXPERIENCE AND RESEARCH / 360 Degree Feedback: Indian Experience / Life after 360 Degree Feedback: Lessons for Development, and has served as President Future / Getting ROI on 360 Degree Feedback / Lessons from 100 Impact- of the Indian Society for Applied Behavioral making Managers / Experiences from Other Countries / IV: 360 DEGREE Science (ISABS). Dr Rao also assisted the FEEDBACK TOOLS FOR OTHER SECTORS / 360 Degree Feedback Tools for Administrative Commission on Civil service School Principals / 360 Degree Feedback Tools for Teachers, Students and Parents / 360 Degree Feedback Tools for Non-governmental Organizations / reforms and on the committee for reviewing Appendix: Organizations Using 360 Degree Feedback / Index HR in Public sector Banks appointed by the Ministry of Finance, Govt. of India. SAGE Response 2014 • 292 pages • Paperback (9788132119692) • `525.00

5A Human Resource Management / Training

THE MAGNETIC ARE YOU READY FOR THE ORGANIZATION CORNER OFFICE? Attracting and Retaining the Insights from 25 executive Best Talent coaching experiences Dipak Kumar Bhattacharyya Xavier Pradipta K Mohapatra Co-founder Institute of Management, Bhubaneswar and Chairman, Coaching Foundation India Limited and Ganesh Chella The most successful companies now Founder, Totus Consulting practice talent management to maintain their competitive advantage. Professor This book takes us through twenty- Dipak Kumar Bhattacharyya’s new book five enriching journeys of personal and professional development. The authors has captured strategies and proven distil very valuable, experiential, insightful practices to build a world class workforce. and practical insights from these narratives, Howard Risher Pay and Performance Consultant relating them to the Indian context, and presenting them in a creative and Editor, Compensation & Benefits Review and very engaging format. The biggest challenge enterprises face today is attracting and retaining Anand Nayak Executive Vice President, Corporate Human Resources talent. Even if most companies succeed in attracting the best talent, and Member, Corporate Management Committee, ITC Limited most of them falter on the critical part which is retention. This book This book is a collection of 25 inspiring stories about the unique and unravels the mystery behind ‘The Magnetic Organization’. It provides personal developmental journey of 25 senior leaders towards the practical solutions that managers can use to address their employees’ corner office. Seen through the eyes of their Executive Coaches, real concerns and keep them actively engaged. each of these stories tell us how they found answers to critical CONTENTS questions such as ‘Am I ready for it?’, ‘How do I prepare to get there?’, ‘How do I learn to succeed once I get there and how can I Preface / Introduction / Attracting the Right Talent / Nurturing Talent / Retaining Talent / Talent Management enjoy the journey while I am at it?’

SAGE Response ABRIDGED CONTENTS 2015 • 216 pages • Paperback (9789351503873) • `395.00 Introduction / The Corner Office Seen Through The Keyhole Of Executive Coaching / Enhancing Emotional Intelligence / Shaping Attitudes And Beliefs / Developing New Skills, Styles And Behaviours / Acquiring Global Competencies / Managing Career Transitions / Grappling With Emerging Executive And Entrepreneurial Agendas / Enhancing Coaching Effectiveness Also by the same author! SAGE Response TRAINING AND 2014 • 308 pages • Paperback (9788132113720) • `525.00 DEVELOPMENT Theories and Applications Training and Development: Theories CORPORATE COACHING and Applications provides readers with a suitable backdrop to understand the The Essential Guide complexities of training and development Sraban Mukherjee Corporate Coach theories. This comprehensive textbook has been developed after a thorough study of The book is a ’How To’ guide for corporate the syllabuses of major universities and coaching, written primarily for human management institutes in India. Key features: resource and learning and development • Balanced discussions on theories and professionals. It will help readers applications with examples from the corporate world in India understand the nuances of corporate and abroad. coaching and make better decisions in introducing coaching as an intervention • Contemporary topics such as e-training, technology-based training, for organization development. Sponsors or cross-cultural training, and organizational development and training. decision makers of coaching intervention • Opening vignette in each chapter, case-lets and chapter-end can use the methods given in this book comprehensive case study. for measuring the return on coaching • Rich chapter-end features including general and critical review investment and evaluating the effectiveness of corporate coaching. questions and ‘Special Activity for Practitioners’ Companion website available at www.sagepub.in/bhattacharyya_TD CONTENTS Foreword Libby Robinson / Preface / Overview of Corporate Coaching / CONTENTS Executive Coaching: How It Works / Behavioral Coaching: Concept, Strategies Human Resource Management and Training and Development / Training and and Processes / Performance Coaching: A Performance Enhancement Tool Development and Human Resource Development / Learning and Training / / Developing Leadership Competencies through Leadership Coaching / Personality Development through Training / Competency-based Training and Coaching for Talent Management / Internal Coaching: Developing Internal Development / Training Needs Analysis / Training Policy, Plans and Resources / Coaching Capabilities / Corporate Coaching Power Tools / Psychometrics Designing Training Programmes / Training Methodology / E-training or E-learning and Psychological Inventories in Corporate Coaching / 360-Degree Survey in Methods of Training / Training Evaluation / Training for Career Planning and Coaching Need Assessment / Measuring Corporate Coaching Effectiveness Development / Training for Organizational Development / International Training and Development / Index SAGE Response 2014 • 272 pages • Paperback (9788132114956) • `495.00 SAGE Texts 2015 • 348 pages Paperback (9789351501404) • `350.00

6A Self Help

EMOTIONAL INTELLIGENCE HUMAN DRAMA INC. AT WORK Emotional Intelligence in the Workplace A Professional Guide Neeta Mohla Managing Director at Fourth Edition InspireOne Consultants, New Delhi Dalip Singh Joint Secretary, Ministry The book’s practical approach is based of Steel, Government of India on the author’s rich experience of working with business leaders and senior Emotional intelligence is increasingly executives, including the C-suite of leading being recognised as a key determinant to organizations. professional success in today high-stress Key features: environment. This fourth, thoroughly revised, edition of a highly acclaimed • Explains EI at the workplace through book is an essential guide to recognise, real-life cases and examples, rather than understand and manage emotions. focusing on the concept. • Explores the application of EI specifically in the Indian context CONTENTS • Engaging, conversational read with drama as the central theme List of Tables and Figures / Preface to the Current Edition / Preface to the • Pull-out boxes, quotes and research First Edition / Emotional Intelligence: The Concept / Emotional Intelligence CONTENTS and Your Personality / Emotional Intelligence and Interpersonal Relations / Foreword by Abad Ahmad / ACT 1: Knowing the Script: Do You Understand Know How Emotions Affect Physical Health / Emotional Skills That Managers Your Character and Role? / SCENE 1: Looking into the Mirror / SCENE 2: Should Learn / Know Your EQ: Emotional Quotient Test / References and Recognising Your Reflection / SCENE 3: Getting in Sync with Reality / SCENE Select Bibliography / Index 4: Becoming Your Own Best Friend / ACT 2: Lights! Camera! Action! Are You Staying on Track? / SCENE 1: Taking a Deep Breath / SCENE 2: Looking SAGE Response Before You Leap / SCENE 3: Believing in Yourself / SCENE 4: Going with the 2015 • 200 pages • Paperback (9789351501022) • 495.00 ` Flow / SCENE 5: Navigating Daily Obstacles / ACT 3: Winning Awards: Are You Driving and Enjoying Your Success? / SCENE 1: Staying Away from the Dark Side / SCENE 2: Striving to Realise Your Potential / SCENE 3: Having a Positive Approach to Life and Enjoying Yourself / ACT 4: Cast and Crew: Are You Working in Tandem with the Team? / SCENE 1: Reaching Out and Creating Connections / SCENE 2: The Power of True Communication / ACT 5: Encore! Are You Building Strong Equations? / SCENE 1: Building Bridges, Not Walls / CAMPUS TO CORPORATE SCENE 2: Becoming Part of a Larger Whole / Emotional Intelligence in Action / Emotional Intelligence and Change / Emotional Intelligence and Conflict / Your Roadmap to Employability Emotional Intelligence and Customer Service / Emotional Intelligence and Productivity / Emotional Intelligence and Performance Management / Emotional Gangadhar Joshi Former Director, Intelligence and Inspiration Symbiosis Institute of Operations Management (SIOM), Nasik. SAGE Response 2015 • 192 pages • Paperback (9789351502906) • `325.00 The exciting and challenging phase of transition from campus to corporate life has been presented with utmost care to help individuals become reflective, observant and introspective professionals. Ashok K Pundir Dean, National Institute CRACKING THE of Industrial Engineering (NITIE), Mumbai CREATIVITY CODE This textbook offers a fresh perspective to the techniques of coping with the challenges of transition from a Zoom in/Zoom out/Zoom in relaxed campus life to a professional corporate environment Framework for Creativity, Fun, Key Features and Success • Pragmatic and practice-oriented approach Arie Ruttenberg Creativity Bank • Insight into high-in-demand soft skills and technology-based skills and Shlomo Maital Samuel Neaman • Information on professional certification and membership of Institute for Advanced Studies in professional associations Science and Technology, Technion- Companion website available at www.sagepub.in/joshi_C2C Israel Institute of Technology, Haifa CONTENTS Creativity is an acquired skill, one that Preface / I: PUTTING THINGS IN PERSPECTIVE / Introduction and Need for improves with practice. Cracking the Transition / Corporate Expectations Scenario / Business Schools Scenario / Creativity Code shows you how! This book II:PERSONAL EFFECTIVENESS ENHANCEMENT / 7Cs Model for Professional provides a proven method for generating world-changing ideas. It Excellence / Personality and Personality Development / Building Positive Mindset empowers individuals who have given up on their innate creativity, who and Work Attitude / Values and Ethics / Innovation and Creativity / Work-Life believe that they have lost their creative powers through years of disuse. Balance / Time Management / Managing Stress / III: BEING EFFECTIVE IN THE ORGANISATION / The 50 New Rules of Work / Professional Etiquettes and CONTENTS Mannerisms / Building Relationships within an Organisation / Communication The Last Chapter: How Come Nobody Thought of That Before? / Your Brain Skills / Working in Teams / Managing Conflicts / Effective Negotiation Skills / as a PC / Your Imagination: The Tool That Is Beyond Our Imagination / Taking Creative problem solving / Power and Politics in Organisations / Managing Your the Imagination Elevator to the Land of Unlimited Possibilities / Creativity in Boss / IV: TECHNOLOGY SKILLS AND CERTIFICATIONS / Introduction and Action: Stories to Aspire and Inspire / So—How in the World Do You Create? / Need for Technology Skills / Basic Information Technology (IT) skills / Higher Build Your Creativity Muscles: 10 + 1 Exercises for Heavy-Lifting Change-the- Level Information Technology (IT) skills / Enterprise Resource Planning (ERP) World Innovators / What Scholars Know about Creativity: A Journey Through Knowledge / Professional Memberships and Certifications / V: EXCELLING the Literature / On Becoming Walter Mitty: The Fun of Imagining / Index THROUGH PLACEMENT PROCESS / Writing a Perfect Resume or CV / Success at Written Aptitude Test / Success at Group Discussions / Going through an SAGE Response Interview Process / Pre- and Post-Interview Follow-up / Index 2014 • 180 pages • Paperback (9788132119685) • `425.00 SAGE Texts 2015 • 248 pages Paperback (9789351502791) • `225.00 7A Self Help / Leadership

BODY LANGUAGE THE ACCIDENTAL A Guide for Professionals SCHOLAR Third Edition Jagdish N Sheth Emory University, Hedwig Lewis Educationist and writer Atlanta and John Yow A command over body language has The Accidental Scholar is the become an important skill in today’s autobiography of Professor Jagdish N. world. It is the X-factor that completes the Sheth, a renowned scholar and one of personalities of executives, entertainers, the foremost authorities in the world on politicians, celebrities, and many more. marketing and consumer behaviour. This After the thumping success of the previous is the fascinating story of a young man edition of Body Language: A Guide for from India who went to America to realise Professionals, SAGE has come out with the American Dream and became a world- this exciting third edition. Since the last renowned educator and thought-leader. edition of this book more than a decade Professor Sheth tells us about the many ago, Internet and media have brought renewed interest to non-verbal interesting encounters and opportunities that came along the way communication, particularly to body language. The author has that shaped his path to success. While Indian (specifically Jain) culture painstakingly combed through the existing text and has extensively and family defined Professor Sheth, coming to America enabled him researched online resources to add new insights to this edition, to realize his full potential. making it a cutting-edge reference on the subject. CONTENTS CONTENTS Foreword Philip Kotler / Preface / The Journey Begins / My Family Business Preface / The Characteristics of Body Language / The Face / The Eyes / The Head / A Literal Change in Course / Garnering Support for College / Manufacturing and Torso / Arms, Hands, and Palms / Postures / Zones and Spaces / Traits and or Bust / Finding My Life Partner / Graduate School and Marriage / Discovering Attitudes / Body Language in Practice / References / Index My Passion / John Howard Takes Me under His Wing / Madhu Comes to America / An Invitation to the Indian Embassy / Doctoral Exams amid Pitt’s SAGE Response Financial Collapse / Testing the Howard–Sheth Theory / Columbia and MIT 2012 • 268 pages • Paperback (9788132107200) • 525.00 ` / Mining the Library for Research Gold / Contributing Howard–Sheth Theory Scholars / Columbia’s Scholarly Dream Team / Obtaining My Green Card / Defending My Dissertation at Pitt / MIT and My First Tenure-track Position / Publishing, Lifelong Friendships, and My First Car / Networking Leads to Opportunities / From Columbia to India and Back / Returning to the Buyer Behavior Project / Finalizing the Howard–Sheth Theory / Key Columbia THE LEADERSHIP Colleagues / Noteworthy Students / Returning to India / Teaching in Kolkata / Major Research Projects / Returning to Columbia / A New Beginning / Farewell ODYSSEY to Important Colleagues and Friends / Lure of Illinois / Illinois: My Academic Life / The Accidental Administrator / Recruiting for Our “Field of Dreams” / The From Darkness to Light Unconventional Approach Pays Off / A New Challenge: Creating an Executive MBA Program / Corporate Collaborations Proved Key / New Opportunities via Pritam Singh International Management APA and ACR / Looking to the Future / Illinois: Travels at Home and Abroad / Institute, Delhi, Asha Bhandarker Measuring the Howard–Sheth Theory Takes Priority / Corporate Consulting Management Development Institute, Study Yields Real Results / Diversion to Copenhagen / Illinois: Professional Gurgaon and Snigdha Rai International Work and Departure / The Institute for Advanced Technology Comes Calling Management Institute, New Delhi / The Start of My Publishing Career / Leaving Illinois / A Mid-life Crisis / From Cornfields to Palm Trees / Requesting a Leave of Absence / Committee Work The Odyssey of Leadership is filled with Expansion / USC CTM and Atlanta / The Telecom Center Venture / Los Angeles great uncertainty and is taken by only a few. Loses Its Appeal / Why Move? / New Challenges and a New Center / Talent It takes an exceptional effort to rise from Recruitment for Emory / Establishing the Center for Relationship Marketing / being a good leader to a great leader. This Creating the Marketing Consulting Strategy Program / Emory: Administration book provides a unique roadmap for leaders and Academics / Committees Introduced Important Changes / Leadership and office bearers in all walks of life, aspiring to become great leaders. Changes Lead to New Emphasis / Creating Emory’s Doctoral Program / My Professional Life / Establishing IN-CORE / More Publishing for the Professional CONTENTS Market / Geoeconomics / Business Book Review Breakthrough / My Role Foreword by Jagdish N. Sheth / Prologue / Peaks and Valleys of Leadership as Corporate Board Member / Remaining Active / Saying Thanks by Giving / Toxic Leader Profile / Virtuous Leadership / Leading Consciously: A Road Back / The Sheth Foundation / Supporting Eminent Scholars / Madhu Is My Map for Moving from Toxic to Virtuous Leadership / Epilogue Backbone / Madhu’s Resolve / Epilogue / Appendix—Publications / Index

SAGE Response SAGE Response 2015 • 292 pages • Hardback (9789351507369) • `895.00 (tent) 2014 • 296 pages • Hardback (9789351500391) • ` 695.00

WOMENTREPRENEURS Inspiring stories of Success Avinash Kirpal This book tells incredible stories of Indian women from various backgrounds who started entrepreneurial enterprises after overcoming major socio-cultural challenges. The book provides learning opportunities for young female entrepreneurial aspirants who are concerned about striking a balance between their careers and family lives and are looking for guidance and inspiring role models. CONTENTS Foreword by Kapila Vatsyayan / Introduction / Shailja Dutt / Merry Barua / Lakshmi Krishnan / Sudha Sastri / Ritu Prasad / Reshma Anand / Ayesha Grewal / Saloni Malhotra / Binalakshmi Nepram / Urvashi Butalia / Manisha Gupta SAGE Response 2015 • 204 pages • Paperback (9789351505549) • `345.00 (tent)

8A Leadership

TO BEE OR NOT TO BEE Winning Against All Odds Seconds with Sid Mittra Emeritus Professor of Finance, Oakland University Sid Mittra This is an exemplary story of an emigrant who rises from personal and economic There are so many books on inspirational stories hardships, almost receives a Fulbright 1. in the market. What makes your book unique from scholarship, and eventually flourishes the rest? in academia and the business world . . . readers whose perspective may be To Bee or Not to Bee is neither a rags-to-riches irreversibly impacted by the strength of tale nor the chronicle of an exceptional person or Mittra’s vision and willpower. celebrity. In fact, instead of writing about himself, Virinder Moudgil President and CEO, the author wrote this book especially to demonstrate Lawrence Technological University the following theme: How YOU can set seemingly Should we give up on our dreams?Is success all about luck?It is unachievable goals and then, by following a set of possible to achieve our dreams against incredible odds. In this designated principles, succeed in reaching them. compelling first-person account, Sid Mittra shows how! Sid ascribes his success to the 4Ps: • Persevere with passion Is it possible to achieve our dreams against • Pursue professional, family-oriented, social andamp; spiritual goals 2. incredible odds? How? • Persuade family and friends to help To Bee or Not to Bee captures the spirit of • Promote a culture of giving back an ordinary man with a life story that sounds These simple yet potent principles can be easily imbibed to achieve unbelievably hopeless. The man was destined to fail our personal destinies. from birth in India and virtually remained a failure CONTENTS for more than a quarter century. And yet, defying all Foreword by Swami Suprakashnanda / Prelude / Acknowledgments / odds, he eventually became an emeritus professor in Introduction: Behold the Bee / Hobbled by a Horoscope / Whisked Away America, an international expert in personal finance, and Caned in Calcutta / Of Pachyderms and Paradise / A Dunce No More / Gaining Independence: India’s and Mine / My Worldview Widens / Fumbling and a philanthropist, living out his goal of making a the Fulbright / Slow Passage to the Land Where Dreams Come True / Have difference in the world. Gun, Will Travel / Angel in a Devil’s Night / A Modest Proposal / The Long Way Home, Sweet Home / My Academic Life: Failures and Achievements / On the Road Less Traveled: Risks and Rewards / Giving Back to Society: Redefined What is the ‘bee theory’? And how can one relate Concept of Success / Challenges in Creating a Four-Generational Legacy 3. this with the 4Ps you discussed in the book? SAGE Response According to the theory of aerodynamics, a 2015 • 332 pages • Paperback (9789351503149) • `450.00 bumblebee with its tiny body and small wings should never be able to fly. But the creature doesn’t know that; so it defies the laws of physics and flies anyway. Following that logic, defying unbelievable odds, the author instinctively applied a set of simple but universal principles to his life which he labelled as About the Author Four Ps. These principles are the secrets of how an Sid Mittra is an Emeritus Professor of average person, seemingly destined to fail from birth, Finance at Oakland University in Rochester, came to lead an extraordinarily successful life. And if Michigan, as well as a former partner they worked for him, they can certainly work for you. and founder of the financial consulting These universal principles are: firm Mittra & Associates. He is a former • Persevere with passion board member of the International Board of Standards and Practices of Certified • Pursue professional, family-oriented, social, and Financial Planners and has many times spiritual goals been a presenter at the World Conference • Persuade family and friends to help of the International Association for Financial • Promote a culture of giving back Planning.

What is your message for our readers? 4. The Four Ps principles are the secrets of how an average person, even when faced with insurmountable obstacles, can come to lead an extraordinarily successful life. These Four Ps principles are the secret that can dramatically change your life—for real and forever.

9A Leadership

LEADERSHIP WHY YOU MUST KNOW Theory and Practice THIS MAN Sixth Edition The Life and Times of Amit Peter G Northouse Western Dutta Gupta Michigan University Edited by Arjun Malhotra Co-founder, SPIC-MACAY, the Society for Promotion This is a great textbook that provides the of Indian Classical Music and Culture foundational theories of leadership. The amongst Youth and Sushmita book achieves a critical balance of providing Sengupta Founder and Managing scholarly research and practitioner Partner, Confab Communications perspectives. Case studies, class activities and leadership surveys provide Strategy was defined by the vision of the an integrative perspective of individual, HCL founders. Amit da visualized what team and organizational leadership styles was going to happen ‘around the corner,’ and practices and this hindsight helped the foresight that created the marketing Meera Alagaraja University of Louisville campaign that led to the ‘inflection point’ of the Indian IT industry. Adopted at more than 1,000 colleges and universities worldwide, the Raj Sirohi Ex-President and CEO, HCL Technologies America Inc market-leading text owes its success to the unique way in which it It is 1981. Delhi summer. A small office. Three “hungry” minds combines an academically robust account of the major theories and brainstorming launch strategy of a product. They have been doing models of leadership with an accessible style and practical exercises this for the past 3 months, 12 hours a day. The office is HCL and the that help students apply what they learn. Each chapter follows a product is Systems-2 computers. What they are about to launch will consistent format, allowing students to contrast the various theories. kick start the Indian computer story, and which will be known as the “inflection point” of the Indian IT Industry. This book is the tale of CONTENTS that “inflection point,” and told through the life of that third “hungry” Preface / Special Features / Audience / Introduction / Trait Approach / Skills mind who together with Arjun Malhotra and Shiv Nadar was one of Approach / Style Approach / Situational Approach / Contingency Theory / the stimulators of computer revolution in the country, a visionary who Path - Goal Theory / Leader - Member Exchange Theory / Transformational remained in the background and silently scripted the Indian IT story Leadership / Servant Leadership / Authentic Leadership / Team Leadership / Psychodynamic Approach / Women and Leadership / Culture and Leadership into a global epic—Amit Dutta Gupta. / Leadership Ethics / Summary CONTENTS SAGE South Asia Introduction / I: HIS LIFE AND TIMES / The Beginning / Friends Forever / Coke 2012 • 504 pages • Paperback (9788132110071) • `645.00 before Computers / Game Changer / Profiting by Design / Soft Turn to Success Originally priced at $96.00 (Paperback). / Amit—The Leader and Mentor / II: KHORKAAI Sales rights restricted to South Asia only! SAGE Response 2014 • 330 pages • Paperback (9789351500384) • `450.00

LEADING FROM THE HEART LEADERSHIP LESSONS Sufi principles at work FROM THE MILITARY Moid Siddiqui Managing Dheeraj Sharma Indian Institute Director, Intellects Biz of Management, Ahmedabad Leading from the Heart: Sufi Principles at Leadership Lessons from the Military Work merges management with spirituality. articulates what lessons from military The author has given Sufi sagacity, a theme leadership can be applied to the business of spirituality, a new dimension by blending context and how to go about it. The book it with leadership in all realms of life. The shows how executives can leverage book is an attempt to sensitise the hearts time-tested military practices to create and fill the souls of managers and leaders lasting competitive advantage. Business with Sufi sagacity. It aspires to rebuild leaders can learn how military leaders tie confidence in ancient values, virtues and wisdom, which are distancing individual goals with the organizational from us with the passage of time. It assists readers in taking a sharp goals, resulting in a highly motivated and U-turn from ‘what we think is good’ to ‘what is really good’. Within these committed workforce, which, in turn, augments organizational pages, the reader will find an exhaustive study of many Sufis and their efficiency and enhances employee productivity and retention. thoughts in prose and poetry. CONTENTS CONTENTS Foreword Lt General (Retd.) Sanjeev Anand / Introduction / Lessons of Foreword R H Khwaja / Preface / Sufi Sagacity in Leadership / Leadership with Leadership / Building Teams: Creating a Person–Organization Fit / Workforce Secular Approach / Leadership Consciousness: Know Thyself / Journey from Motivation / Organizational Climate and Culture: Creating a Climate of Trust / ‘Head’ to ‘Heart’ / Leading ‘Inside-out’ / Reach the Heart with ‘High-Touch’ / Developing SOPs: Strategies and Tactics / Work–Life Balance / Organizational Stop Chasing the Mirage / Generosity in Leadership / Managing ‘Conflicting Pride and Unity Perspectives’ / Develop a Heart That Can Trust / Marinate Leadership in Humility / Law of Energy Response / Build the Ark First / Leader and the Led / SAGE Response Be a Melody Maker / The Art of ‘Wu Wei’ / ‘Main Hoon Na...” is Empowerment 2014 • 180 pages • Paperback (9788132118480) • `395.00 / Lead with a Sufi Heart: ‘Dil Se’

SAGE Response 2014 • 208 pages • Paperback (9788132113706) • `395.00

10A Finance & Banking

EASY MONEY VOL 3 The Greatest Ponzi Scheme Ever and How It Is Set to Destroy the Global Financial System Vivek Kaul Daily News and Analysis (DNA) and The Economic Times If Vivek can be patient for a couple of decades, he’ll be able to write a fourth volume about the emergence of new forms of money built for our always-connected data-intensive era. The story of money will go on. But, as many wise people have said, if we don’t understand the past, we’ll be doomed to repeat it. This book helps us understand the past we don’t want to repeat. Kevin Maney Newsweek columnist and the author of The Maverick and His Machine: Thomas Watson, Sr. and the Making of IBM This is the third book in the Easy Money trilogy which discusses how, what the world now calls the global financial crisis evolved in the aftermath of the real estate bubble bursting in the United States and other parts of the world. In this book, we will try to understand the various reasons behind the financial crisis, and also identify the different villains behind it. CONTENTS Foreword Kevin Maney / Preface / Introduction / Same Old Same Old! / Some Are More Equal Than Others / Easter without a Good Friday: The AAA Bubble / The Mad Cow Disease / The British Screwed Us / How Not to Spot a Bubble / Print Money, Buy Tomato Ketchup / The Yellowstone Effect / The More Things Change, the More They Remain the Same / Of Currency War, Inflation, and Agatha Christie / That Four-letter Word Called “Risk” / Conclusion: “Pure Intellectual Masturbation" / Epilogue: Crouching Tiger, Hidden Dragon / Acknowledgments / Appendix: Double Your Money in 45 Days / Index

SAGE Response 2015 • 384 pages • Paperback (9788132113447) • ` 395.00

Other titles in the Easy Money Trilogy!

EASY MONEY VOL 1 EASY MONEY VOL 2 Evolution of Money from Evolution of the Global Financial Robinson Crusoe to the First System to the Great Bubble Burst World War Vivek Kaul Vivek Kaul Asking someone what a thing costs will In this detailed study of the evolution of draw a speedy reply. But now ask them money and the financial system, Vivek what money is ... Vivek has asked himself Kaul explains how events, many of them precisely this question and this fine book seemingly insignificant, have over the past is a culmination of his dogged pursuit of few years, decades, and even centuries the answer. Join him in his rich intellectual played a crucial role in the current financial voyage and see for yourself where it leads. crisis. The book is absorbing, informative, Dylan Grice and most topical. Former Editor of the Edelweiss Journal John Allen Paulos Professor of Mathematics at Temple University The second book in the Easy Money trilogy discusses how the global The history of money and the financial system as it has evolved over financial system evolved in the aftermath of the First World War and the centuries stand at the heart of this endeavor. It explores the idea how that finally led to the dot-com crash in the United States, in the that the evolution of money over centuries has led to an easy money early 2000s. It gives an overview of how in the aftermath of the First policy being followed by governments and central banks across the World War, Europe was in major trouble. The book also analyzes how world, which in turn has fueled humongous Ponzi schemes, which the United Kingdom of Great Britain, which was once the premier have now started to unravel, bringing the whole world on the brink nation of the world, lost out to its former colony, the United States of a financial disaster. The book also explains how the lessons of of America. the financial crisis have still not been learned, and in trying to deal CONTENTS with it, governments across the world are making the same mistakes which led to the current crisis in the first place. Foreword R Jagannathan / Preface / Introduction / Coup de Whiskey / The Great Depression / The Men Who Knew Too Much / Hitler Falling, Dollar CONTENTS Rising! / Exorbitant Privilege / The American Promise / The Man Who Would Be King / When a Tokyo Palace Became More Expensive than California / Foreword Satyajit Das / Introduction / Why Robinson Crusoe Did Not Need Irrational Exuberance / But a Pin Lies in Wait for Every Bubble / After the Money / Gold Is Useful Because It Is Useless / The Merchant of Venice / Crash / Conclusion: If We Learned from Experience, History Wouldn't Repeat The Bank of England / The Other Life of Isaac Newton / Paper Money during Itself / Acknowledgments / Appendix: Double Your Money in 45 Days / Index the Revolutions / How Bank of England Became a Central Bank / When the Crumbled / The Gold Rush / The Creature from Jekyll Island / Between the SAGE Response Wars / Conclusion : This Time Is Not Different / Appendix : Double Your 2014 • 356 pages • Paperback (9788132113430) • ` 425.00 Money in 45 Days / Index

SAGE Response 2013 • 300 pages • Paperback (9788132113423) • ` 425.00

11A Finance & Banking / International Business

REAL ESTATE FINANCE IN FINANCIAL PLANNING INDIA Theory and Practice Prashant Das Ecole hoteliere de Sid Mittra Emeritus Professor Lausanne and Divyanshu Sharma of Finance, Oakland University, Founding Partner, realism.IN Shailendra Kumar Rai Management Development Institute, Gurgaon, The book offers a concise yet Anandi P Sahu Oakland University, comprehensive understanding of real Michigan and Harry Starn,Jr, California estate finance in India. The central themes Lutheran University, California of this book are functioning, instruments, An all-encompassing companion to and decision analysis related to home loans understanding the nuances of the financial and residential mortgage banking. These planning process. This comprehensive themes are also extended to commercial text is the outcome of decades of teaching real estate borrowing and secondary markets.The chapters are and practical experience of the authors organized to offer practically useful and theoretically sound knowledge in the field of financial planning. It is the first Indian adaptation of of real estate finance. Realistic scenarios, examples, expert opinions, Practicing Financial Planning for Professionals (now in its 11th edition illustrations, and, most importantly, hands-on financial exercises are in the United States), which is already a classic textbook. This extensively used to offer a concrete knowledge of the intricacies of adaptation has been carefully undertaken to suit the requirements real estate finance. The book systematically progresses from basic of various courses on financial planning offered in India. Key features: financial concepts to more complex discussions (such as exotic home loan types and their analysis). • Extensive coverage of topics—from basics of planning process, insurance, investment to tax and retirement planning. CONTENTS • Indispensable resource to the students of PGDM (in financial Foreword Julian Diaz III / Preface / Introduction / Introduction to Real Estate markets, wealth management and financial services) and CFPCM. Finance / The Value of Time / Mortgage Banking in India / Fixed Rate Mortgage • Text interspersed with examples, cases/case-lets, quizzes, and / Alternate Mortgage Types / Managing Real Estate Companies / Interest Rates / Property Markets / Capital Markets for Indian Real Estate / Perspectives on Real tabular data. Estate Sector in India / Answers to End-of-Chapter Problems / Index • Up-to-date coverage of financial planning essentials specific to the India context. SAGE Response Visit the companion website at www.sagepub.in/mittra_FP 2013 • 372 pages • Hardback (9788132111641) • `995.00 CONTENTS Foreword by M Damodaran / Preface / I: INTRODUCTION TO FINANCIAL PLANNING AND BASIC TOOLS / Emerging Role of the Financial Planner / Personal Financial Planning Process / Time Value of Money: The Universal Tool / II: RISK MANAGEMENT PLANNING / Life Insurance: Structure, Concepts INTELLECTUAL PROPERTY and Planning Strategies / Health, Homeowner’s, Automobile, and Liability Insurance: Structure, Concepts and Planning / III: CASH MANAGEMENT AND EDUCATIONAL PLANNING / Cash Management, Savings, Credit, and Debt AND BUSINESS Planning / Educational Planning / IV: INVESTMENT PLANNING / Investment The Power of Intangible Assets Products and Markets: An Introduction / Investment Management: Concepts and Strategies / Investment Planning Strategies / V: TAX PLANNING / Basic Rodney D Ryder Advisor, Ministry Income Tax Structure / Tax Planning: Concepts and Strategies / VI: RETIREMENT of Communications and Information PLANNING / Basic Structure of Retirement Income / Retirement Planning: Concepts and Strategies / VII: ESTATE PLANNING / Basic Structure of Technology, Government of India Estate Planning and Ashwin Madhavan Director, Enhelion Knowledge Ventures Pvt Ltd SAGE Texts 2015 • 444 pages Intellectual Property (IP) is one of the most Paperback (9789351502500) • `450.00 vital assets for any business organization. It Sales rights restricted to South Asia only! is a domain not restricted to lawyers alone; it is a crucial area of concern for business organizations, managers, and corporate leaders. Intellectual Property and Business demonstrates how companies can deploy their IP not just as legal instruments but also as dominant and powerful financial assets, and as useful arsenal that can GLOBAL GAME CHANGE boost their business. The book aims to provide a basic understanding of various forms of IP that business organizations need to protect, and How the Global Southern Belt will to analyze and understand IP management and strategy through case Reshape Our World studies. It highlights these aspects of IP management through the lens of both a lawyer and a business manager. John Naisbitt Chairman, Naisbitt China Institute CONTENTS Preface / The Intangible Landscape—Understanding Core Concepts / Global Game Change offers an Intellectual Property Approaches and Strategies / Intellectual Property— indispensible roadmap of the transforming Defending Position / Intellectual Asset Management / Brand Protection global landscape. It replaces the uncertainty and Management / Intellectual Property Risk Management / Intellectual of rapid change with a description of Property Licensing / Franchising—Understanding the Mechanism / Royalty the future. It enables entrepreneurs, and Intellectual Property / Intellectual Property Valuation / Glossary / Index corporations and governments to reposition SAGE Response themselves to new global conditions. 2014 • 320 pages • Paperback (9788132117919) • `595.00 CONTENTS A Thought about India / Prologue / The Global Southern Belt: From Emerging Economies to Global Players / Africa–Asia–Latin America: New Economic Alliances and International Organization Alternatives / China: The Game Changer / Governance: Performing under Changing Conditions / Cities: The Global Game Makers

SAGE Response 2015 • 256 pages • Hardback (9789351506409) • `595.00

12A Legends in Marketing

Legends In Marketing The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, supplemented by interviews of these legends as well as by the opinions of other scholars and experts about their work.

LEGENDS IN MARKETING: JAGDISH N. SHETH 9 Volume Set Edited by Balaji C. Krishnan Massey University, New Zealand ABRIDGED CONTENTS VOLUME 1: CONSUMER BEHAVIOR: CONCEPTUAL FOUNDATIONS / Set Introduction by Balaji C. Krishnan / Volume Introduction: Overview of Dr Jagdish N. Sheth’s Contributions to Consumer Behavior Theory by Richard J. Lutz / Literature Reviews and Critiques / Comprehensive Theories / Perspectives of Other Scholars / Richard J. Lutz Interviews Jagdish N. Sheth VOLUME 2: CONSUMER BEHAVIOR: EMPIRICAL RESEARCH / Set Introduction by Balaji C. Krishnan / Volume Introduction: Professor Jagdish N. Sheth’s Contributions to Consumer Behavior Research by C. Whan Park / Attitude and Intentions / Consumer Research in Brands / Risk of Information Processing / Applied Consumer Research Perspectives of Other Scholars / C. Whan Park Interviews Jagdish N. Sheth VOLUME 3: VISIONING THE FUTURE / Set Introduction by Balaji C. Krishnan / Volume Introduction by Balaji C. Krishnan / Visions of the Future / Critique of the Marketing Discipline / Demographics, Outsourcing, and Customer Centric Marketing / Perspectives of Other Scholars / Balaji C. Krishnan Interviews Jagdish N. Sheth VOLUME 4: INTERNATIONAL MARKETING / Set Introduction by Balaji C. Krishnan / Volume Introduction: Jagdish N. Sheth on International Marketing by Abdolreza Eshghi / Marketing Mix / Cross-Cultural Consumer Behavior / Export Marketing /Marketing Strategy /Globalization / Perspectives of Other Scholars / Abdolreza Eshghi Interviews Jagdish N. Sheth VOLUME 5: MANAGERIAL MARKETING: THE EARLY YEARS / Set Introduction by Balaji C. Krishnan / Volume Introduction: On the Relevance and Contributions of Jagdish N. Sheth’s Early Writings on Marketing Management—A Retrospect and Personal Tribute by Can Uslay / Articles on Innovation / Articles on Marketing Mix / Strategic Marketing / Political Marketing / Perspectives of Other Scholars / Can Uslay Interviews Jagdish N. Sheth VOLUME 6: MANAGERIAL MARKETING: CURRENT THOUGHT / Set Introduction by Balaji C. Krishnan / Volume Introduction: Managerial Marketing—1990 and Beyond by Rajendra S. Sisodia / Commentaries on Marketing / Marketing Strategies / Macromarketing / Perspectives of Other Scholars / Rajendra S. Sisodia Interviews Jagdish N. Sheth VOLUME 7: ORGANIZATIONAL BUYER BEHAVIOR / Set Introduction by Balaji C. Krishnan / Volume Introduction: The Contribution of Jagdish N. Sheth in the Business-to- Business Marketing Domain by Arun Sharma / Industrial Markets and Buying Behavior / Organizational Buying Behavior / Buyer-Seller Relationships / Perspectives of Other Scholars / Arun Sharma Interviews Jagdish N. Sheth VOLUME 8: RELATIONSHIP MARKETING / Set Introduction by Balaji C. Krishnan / Volume Introduction: The Journey on Relationship Marketing with Professor Jagdish N. Sheth—Reflections of a Colleague and a “Shishya” byAtul Parvatiyar / Conceptual and Theoretical Foundations / The Evolution of Relationship Marketing with Atul Parvatiyar / Relationship Marketing Practice / Perspectives of Other Scholars / Atul Parvatiyar Interviews Jagdish N. Sheth 2014 • 2376 pages • Hardback: `42,500.00 (9789351500711)

Research Methods

Appendix of Sources / Timeline / Legends in Marketing / Legends in Marketing: Jagdish N. Sheth / Volume Introduction: Introduction to Research Methods by Balaji C. Krishnan / Thoughts on Research Methods / An Empirical Study of the Scientific Styles of Marketing Academics (with Siew Meng Leong and Chin Tiong Tan) / Seven Commandments for Users of Multivariate Methods / How to Get the Most Out of Multivariate Methods / The Multivariate Revolution in Marketing Research / Survey Research / Impact of Questionnaire Length, Follow-up Methods and Geographical Location on Response Rate to a Mail Survey (with A. M. Roscoe) / Impact on Asking Race Information in Mail Surveys / Follow-up Methods, Questionnaire Length and Market Differences in Mail Surveys (with A. M. Roscoe and D. Lang) / Factor Analysis / Factor Analysis in Marketing / Using Factor Analysis to Estimate Parameters / Other Multivariate Methods / Canonical Correlation and Marketing Research (with Johnny Johansson) / Cluster Analysis and Its Applications in Marketing Research / Intertechnique Cross-Validation in Cluster Analysis (with A. M. Roscoe and W. Howell) / Application of Multivariate Techniques / Measurement of Multidimensional Brand Loyalty of a Consumer / A Factor Analytical Model of Brand Loyalty / Perspectives of Other Scholars / An Early view of Jag the Methodologist by Don Lehmann / A Commentary on Jagdish Sheth’s Methodological Contributions by Dawn Iacobucci / Commentary from an Admirer from “Far Above the Cayuga’s Waters” by Vithala R. Rao / Balaji C. Krishnan Interviews Jagdish N. Sheth / Jag Sheth’s views on Research Methods – Then and Now / About the Editors and Contributors 2014 • Hardback: `3999.00 (9789351500704)

13A Legends in Marketing

LEGENDS IN MARKETING: SHELBY D. HUNT 10 Volume Set Edited by Jagdish N. Sheth Emory University, Atlanta ABRIDGED CONTENTS VOLUME 1: MARKETING THEORY: The Nature and Scope of Marketing / Set Introduction Jagdish N. Sheth / Volume Introduction: An Introduction to Shelby D. Hunt’s Contributions to Marketing Theory Paul Busch / The Nature and Scope of Marketing / Marketing is... / On the Service-Centered Dominant Logic for Marketing / A Responsibilities Framework for Marketing as a Professional Discipline / Perspectives of other Scholars / Paul Busch Interviews Shelby D. Hunt VOLUME 2: MARKETING THEORY: Philosophy of Science Foundations of Marketing / Set Introduction Jagdish N. Sheth / Volume Introduction: Philosophy of Science Foundations of Marketing Jagdip Singh / The Morphology of Theory and the General Theory of Marketing / A Crucial Test for the Howard-Sheth Model of Buyer Behavior / Lawlike Generalizations and Marketing Theory / Are the Logical Empiricist Models of Explanation Dead? / General Theories and the Fundamental Explananda of Marketing / The Influence of Philosophy, Philosophies, and Philosophers on a Marketer’s Scholarship / Jagdip Singh Interviews Shelby D. Hunt VOLUME 3: MARKETING THEORY: Philosophy of Science Controversies in Marketing / Set Introduction Jagdish N. Sheth / Volume Introduction: Philosophy of Science Controversies in Marketing Roy D. Howell / Should Marketing Adopt Relativism? / For Reason and Realism in Marketing / Objectivity in Marketing Theory and Research / For Truth and Realism in Management / Research / Realism / Perspectives of Other Scholars / Roy D. Howell Interviews Shelby D. Hunt VOLUME 4: CHANNELS OF DISTRIBUTION / Set Introduction Jagdish N. Sheth / Volume Introduction: Shelby D. Hunt’s Contributions to Research on Channels of Distribution: An Introduction James R. Brown / The Socioeconomic Consequences of the Franchise System of Distribution / Experiential Determinants of Franchisee Success / The Trend Toward Company-Operated Units in Franchise Chains / Women and Franchising / Perspectives of Other Scholars / James R. Brown Interviews Shelby D. Hunt VOLUME 5: MACROMARKETING, ETHICS AND SOCIAL RESPONSIBILITY: The Development Period / Set Introduction Jagdish N. Sheth / Volume Introduction: Introduction to Macromarketing, Ethics, and Social Responsibility: The Development Period Scott J. Vitell / Informational vs. Persuasive Advertising: An Appraisal / Macromarketing as a Multidimensional Concept / Perspective of Other Scholars / Scott J. Vitell Interviews Shelby D. Hunt VOLUME 6: MACROMARKETING, ETHICS AND SOCIAL RESPONSIBILITY: The Research Transition Period / Set Introduction Jagdish N. Sheth / Volume Introduction: On Shelby D. Hunt, Marketing Ethics, and Research Traditions John R. Sparks / Commentary on an Empirical Investigation of a General Theory of Marketing Ethics / Perspectives of Other Scholars / Randy Sparks Interviews Shelby D. Hunt VOLUME 7: MARKETING MANAGEMENT AND STRATEGY / Set Introduction Jagdish N. Sheth / Volume Introduction: Competitive Marketing Strategy and Marketing Management: A Commentary on the Contributions of Shelby D. Hunt to Marketing Scholarship Rajan Varadarajan / Post-Transaction Communications and Dissonance Reduction / Perspectives of Other Scholars / Rajan Varadarajan Interviews Shelby D. Hunt VOLUME 8: RELATIONSHIP MARKETING / Set Introduction Jagdish N. Sheth / Volume Introduction: Introduction to Volume 8: Relationship Marketing Robert M. Morgan / Competing Through Relationships: Grounding Relationship Marketing in Resource Advantage Theory / Perspective of Other Scholars / Robert M. Morgan Interviews Shelby D. Hunt VOLUME 9: RESOURCE-ADVANTAGE THEORY: The Development Period / Set Introduction Jagdish N. Sheth / Volume Introduction: An Introduction to Resource Advantage Theory: The Developmental Period O C Ferrell / The Resource-Advantage Theory of Competition / Resource Advantage Theory / Resource-Advantage Theory and the Wealth of Nations / Resource-Advantage Theory / Evolutionary Economics, Endogenous Growth Models, and Resource-Advantage Theory / Productivity, Economic Growth, and Competition / The Strategic Imperative and Sustainable Competitive Advantage / The Competence-Based, Resource-Advantage, and Neoclassical Theories of Competition / A General Theory of Competition / Synthesizing Resource-Based, Evolutionary, and Neoclassical Thought / Perspectives of Other Scholars / O C Ferrell Interviews Shelby D. Hunt VOLUME 10: RESOURCE ADVANTAGE THEORY: The Research Tradition Period / Set Introduction Jagdish N. Sheth / Volume Introduction: An Introduction to Resource-Advantage Theory: The Research Tradition Period Dennis B. Arnett / A General Theory of Competition: Issues, Answers and an Invitation / Resource-Advantage Theory and Austrian Economics / Marketing and a General Theory of Competition / Economic Growth / Competitive Advantage Strategies in Times of Adversity / Perspectives of Other Scholars / Dennis B. Arnett Interviews Shelby D. Hunt 2011 • 3042 pages • Hardback: `45,000.00 (9788132105206)

LEGENDS IN MARKETING: KENT B. MONROE 7 Volume Set Edited by Balaji C. Krishnan Massey University, New Zealand ABRIDGED CONTENTS VOLUME 1: PROCESSING OF PRICE INFORMATION / Set Introduction Jagdish N. Sheth / Volume Introduction: Psychophysics and Processing of Price Information Chezy Ofir / The Beginning: Adapting Psychophysics to Study How Price Information Is Processed / Identifying the Domain of Behavioral Pricing Research / Contextual Influences on Price Perceptions / Processing Price Information: Incorporating Memory and Numerical Cognition Issues / Perspective of other Scholars / Chezy Ofir interviews Kent B. Monroe VOLUME 2: COMPARATIVE PRICE ADVERTISING / Set Introduction Jagdish N. Sheth / Volume Introduction Albert J. Della Bitta / Extending the Reference Price Concept / Examining the Effects of Contextual Information / Extensions to Online Marketing / Perspectives of Other Scholars / Albert J. Della Bitta Interviews Kent B. Monroe VOLUME 3: THE PRICE-QUALITY-VALUE RELATIONSHIP / Set Introduction Jagdish N. Sheth / Volume Introduction Dhruv Grewal and Anne Roggeveen / Price (and Other Cues)-Quality-Value / Decomposing Perceived Value / Moderating Variables / Perspectives of Other Scholars / Dhruv Grewal and Anne Roggeveen Interview Kent B. Monroe VOLUME 4: PRICE FAIRNESS / Set Introduction Jagdish N. Sheth / Volume Introduction Lan Xia / Conceptual Foundations of Price Fairness Research / Extending Price Fairness Research / Price Fairness and Marketing on the Internet / Perspectives of Other Scholars / Lan Xia Interviews Kent B. Monroe VOLUME 5: RESEARCH IN CONSUMER BEHAVIOR / Set Introduction Jagdish N. Sheth / Volume Introduction Monika Kukar-Kinney and Nancy M. Ridgway / Consumer Buying Behavior / Information Acquisition / Other Topics in Consumer Behavior / Perspectives of Other Scholars / Monika Kukar-Kinney and Nancy M. Ridgway Interview Kent B. Monroe VOLUME 6: MODELS, THEORY, AND METHODS / Set Introduction Jagdish N. Sheth / Volume Introduction Tridib Mazumdar / Pricing Models / Theoretical Developments in Marketing and Pricing / Research Methods / Perspectives of Other Scholars / Tridib Mazumdar Interviews Kent B. Monroe VOLUME 7: PRICING MANAGEMENT AND PRACTICE /Set Introduction Jagdish N. Sheth /Volume Introduction Manjit Yadav /Pricing and Marketing Management /Integrating Marketing and Finance / Pricing Decisions /Price Bundling /Pricing and Public Policy /Perspectives of Other Scholars /Manjit Yadav Interviews Kent B. Monroe 2011 • 2311 pages • Hardback: `31,500.00 (9788132105183)

14A Legends in Marketing

LEGENDS IN MARKETING: NARESH K. MALHOTRA 9 Volume Set Edited by Jagdish N. Sheth Emory University, Atlanta ABRIDGED CONTENTS VOLUME 1: RESEARCH METHODOLOGY: CONJOINT ANALYSIS, MULTIDIMENSIONAL SCALING, AND RELATED TECHNIQUES / Volume Introduction: The Contributions of a Legendary Marketing Researcher—Observations of a “Shishya,” Colleague, and Coauthor by James Agarwal / Conjoint Analysis / Multidimensional Scaling and Correspondence Analysis / Perspective of Other Scholars / James Agarwal Interviews Naresh K. Malhotra / Legendary Contributions to Conjoint Analysis, Multidimensional Scaling, and Life Itself VOLUME 2: RESEARCH METHODOLOGY: RESEARCH DESIGN AND DATA ANALYSIS / Volume Introduction: Naresh K. Malhotra—A True Marketing Legend, My Professor, and Coauthor by Lan Wu / Measurement and Validation / Discrete Choice Models / Structural Equation / Modeling and Related Techniques / Review and Prognosis / Perspectives of Other Scholars / Lan Wu Interviews Naresh K. Malhotra / Research Design Insights from a Legendary Methodologist VOLUME 3: CONSUMER BEHAVIOR: INFORMATION PROCESSING AND DECISION MAKING / Volume Introduction: Naresh K. Malhotra—A Marketing Legend, A Great Mentor, and One Who Has Significantly Impacted My Life! byAshutosh R. Patil / Information Overload / Cognitive Styles / Information Search, Processing, and Decision Making / Perspectives of Other Scholars / Ashutosh R. Patil Interviews Naresh K. Malhotra / Processing the Research Behavior of a Legendary Consumer Behaviorist VOLUME 4: CONSUMER BEHAVIOR: ATTITUDE, INTENTION, AND CHOICE BEHAVIOR / Volume Introduction: Naresh K. Malhotra—A Marketing Legend, and an Accomplished, Diligent, and Productive Scholar Who Has Motivated Many Others by Tracey M. King / Attitude, Affect, and Intentions / Choice Behavior / Cognitive Processes / Perspectives of Other Scholars / Tracey M. King Interviews Naresh K. Malhotra / The Attitudinal, Intentional, and Behavioral Influence of a Marketing Legend VOLUME 5: MARKETING MANAGEMENT AND POLICY / Volume Introduction: Naresh K. Malhotra—A Legendary Scholar, Marketing Guru, Professor, Mentor, and Coauthor by Can Uslay / Marketing Management / Marketing Policy / Business-To-Business Marketing / Marketing Discipline / Perspectives of Other Scholars / Can Uslay Interviews Naresh K. Malhotra / The Past, Present, and Future of the Marketing Discipline as Seen by a Marketing Legend VOLUME 6: INTERNATIONAL AND CROSS-CULTURAL MARKETING / Volume Introduction: An International Marketing Legend I am Honored to Call Simply “Naresh” by Francis M. Ulgado / Theoretical, Conceptual, and Methodological Foundations / International Market Segmentation and Trading Blocs / Developing Countries / Cross- Cultural Research / Perspectives of Other Scholars / Francis M. Ulgado Interviews Naresh K. Malhotra / Cross-cultural and International Reflections of a Most Published Author and a Marketing Legend VOLUME 7: MARKETING OF SERVICES: RETAILING AND HEALTH CARE / Volume Introduction: The Seminal and Pioneering Contributions of Naresh K. Malhotra to the Marketing of Services—Retailing and Health Care by Charla Mathwick and Neale Martin / Retailing / Health Care / Perspectives of Other Scholars / Charla Mathwick Interviews Naresh K. Malhotra / Neale Martin Interviews Naresh K. Malhotra / A Health-care Marketing Pioneer, Most Published Author, and Legend VOLUME 8: ETHICS, QUALITY OF LIFE, AND PEDAGOGY / Volume Introduction: Dr Malhotra—A Marketing Legend and a Dedicated and Nurturing Mentor by Gina L. Miller / Ethics Publications / Quality of Life / Pedagogy / Perspectives of Other Scholars / Gina L. Miller Interviews Naresh K. Malhotra / The Social Responsibility of a Legendary Researcher and Educator VOLUME 9: MANAGEMENT INFORMATION SYSTEMS, TECHNOLOGY, AND MARKETING / Volume Introduction: Breakthrough Contributions to the Interface of Management Information Systems, Technology, and Marketing by Sung S. Kim and Alka V. Citrin / Mis Adoption and Use / Technology and Marketing / Perspectives of Other Scholars / Sung S. Kim Interviews Naresh K. Malhotra / Alka V. Citrin Interviews Naresh K. Malhotra / The Technological Orientation of a Marketing Legend 2011 • 3111 pages • Hardback: `40,500.00 (9788132105176)

LEGENDS IN MARKETING: PHILIP KOTLER 9 Volume Set Edited by Jagdish N. Sheth Emory University, Atlanta ABRIDGED CONTENTS VOLUME 1: MARKETING THEORY AND ORIENTATIONS / Volume Introduction Ravi S. Achrol / Metamarketing: The Furthering of Organizations, Persons, Places and Causes / Demarketing, Yes, Demarketing Sidney J. Levy / A Generic Concept of Marketing / Buying Is Marketing Too! Sidney J. Levy / From Market Driven to Market Driving Nirmalya Kumar and Lisa Scheer / The Service- Dominant Logic for Marketing Ravi S. Achrol / Holistic Marketing Kevin Lane Keller / Some Major Contributions of Philip Kotler to Marketing Theory John C. Narver / The Master of Conceptualizations Torger Reve / Commentaries on Some Selected Articles of Philip Kotler Robert E. Spekman / Emergence of Specialized Streams of Inquiry in Marketing and the Evolving Marketing Nomenclature Rajan Varadarajan / Commentary on the Achrol–Kotler Critique of Dominant Logic Robert E Spekman / On the Ontology of “Dominant Logics” in Marketing David W. Stewart / Ravi S. Achrol Interviews Philip Kotler / Getting to Know Philip Better: An Interview with Philip Kotler VOLUME 2: ANALYTICAL MARKETING / Volume Introduction Philip Kotler / The Future of the Computer in Marketing / Marketing Simulations: Review and Prospects Randall L. Schultz / Pioneering Days of Operations Research in Marketing Andris A. Zoltners / Kotler’s Simulation Modeling Lakshman Krishnamurthi / Commentaries on Some Selected Works of Philip Kotler Anne Coughlan VOLUME 3: CREATING AND MANAGING THE PRODUCT MIX / Volume Introduction Venkatesh Shankar / Targeting Prospects for a New Product Gerald Zaltman / Design: A Powerful but Neglected Strategic Tool G. Alexander Rath / Strategic Marketing for New Programs Karen F. A. Fox / Flawed Products Murali K. Mantrala / Managing Brand, Product, and Business Deletions and Managing the Market Environment Rajan Varadarajan / Philp Kotler and “Lead-R” Relevance: Satish Jayachandran / Phil Kotler’s Early Work on New Product Decisions Barry L. Bayus VOLUME 4: IMPROVING THE ROLE AND PRACTICE OF MARKETING / Volume Introduction Tim Ambler / It’s Time to Cut Down on Advertising Waste Fred C. Allvine and Paul N. Bloom / Marketing Professional Services Richard A. Connor Jr. / The Marketing Audit Comes of Age William Gregor and William Rodgers / The Marketing Planning Process Karen F. A. Fox / A Framework for Marketing Image Management Howard Barich / Turbo Marketing through Time Compression Paul J. Stonich / Auditing the Marketing Function William H. Rodgers and Gerard A. Osborne / The Marketing Consultant Robert Spekman / Ending the War between Sales and Marketing Neil Rackham and Suj Krishnaswamy / What CEOs Need to Know and Do about Marketing John C. Westman / Rethinking the Chain: Make Marketing Leaner, Faster and Better Robert Shaw / Kotler, Marketing, and Me Patrick Barwise / Philip Is Everywhere Hugh Davidson / Philip Kotler: The Great Marketing Generalist Winston Fletcher

15A Legends in Marketing

VOLUME 5: STRATEGIC MARKETING / Volume Introduction Glen Urban, John Roberts, Alvin Silk, and Jerry Wind / Strategic Remarketing V. Balachandran / Strategies for High Market-Share Companies Paul N. Bloom / Market Challenger Strategies / Marketing Warfare in the 1980s Ravi Singh / Being Known or Being One of Many Waldemar Pfoertsch / On a Personal Note Glen Urban / The Externalities and Second-Order Effects of Kotler in Marketing Strategies John Roberts / ReflectionsAlvin Silk / A Personal Note Jerry Wind VOLUME 6: GLOBALIZATION AND INTERNATIONAL MARKETING COMPETITION / Volume Introduction Michael R. Czinkota and Charles J. Skuba / The World’s Champion Marketers Liam Fahey / Japanese Strategic Marketing Liam Fahey / Strategic Global Marketing Somkid Jatusripitak and Liam Fahey / Ending Global Stagnation Nikhilesh Dholakia / There’s No Place Like Our Place! The Marketing of Cities, Regions, and Nations Donald Haider and Irving Rein / The Asian Apocalypse Swee Hoon Ang and Siew Meng Leong / Only the Sustainable Succeed Hermawan Kartajaya / Country as Brand, Product, and Beyond David Gertner / How Can a Place Correct a Negative Image David Gertner / Kotler and International Marketing Michael R. Czinkota and Charles J. Skuba / An Academic Perspective A. Coskun Samli / Kotler and Marketing in Europe: Texts, Thoughts, Talks, and Towns Douglas West and Isabelle Szmigin VOLUME 7: MARKETING IN THE NEW ECONOMY / Volume Introduction Patrick J. Duparcq / Marketing in the Network Economy Ravi S. Achrol / Marketing in the Age of Information Democracy Mohanbir Sawhney / Nine Major Shifts in the New Economy Dipak Jain and Suvit Maesincee / The Future with a Baseline Ward Hanson / The Impact of Web 2.0 on Business-to-Business Marketing Thomas Steenburgh and Das Narayandas / The Converging of Disparate Fields Edward C. Malthouse / Technology and Marketing Patrick J. Duparcq / Patrick J. Duparcq Interviews Philip Kotler / Impact of Technology on Marketing: An Interview with Philip Kotler VOLUME 8: BROADENING THE CONCEPT AND APPLICATIONS OF MARKETING / Volume Introduction William L. Wilkie / Broadening the Concept of Marketing Sidney J. Levy / Beyond Marketing Sidney J. Levy / Education Problems and Marketing Bernard Dubois / Third Sector Management—The Role of Marketing Michael Murray / The Market for Personal Growth Services Lenore Borzak / Marketing and Public Relations William Mindak / Marketing: A Definition for Community CollegesLeslie A. Goldgehn / Strategic Planning for Higher Education Patrick E. Murphy / Business Marketing for Political Candidates Neil Kotler / The Marketing of Parochial School Modeled as an Exchange Process Bruce Wrenn / What Does It Mean for Pastors to Adopt a Market Orientation Bruce Wrenn, Norman Shawchuck, and Gustave Rath / How the Arts Can Prosper through Strategic Collaborations Joanne Scheff / Crisis in the Arts Joanne Scheff / Political Marketing Neil Kotler / Can Museums Be All Things to All People? Neil Kotler / Alleviating Poverty Ned Roberto and Tony Leisner / Marketing in the Public Sector Nancy R. Lee / Being Known or Being One of Many Waldemar Pfoertsch / Philip Kotler as Provocateur, Agent, and Champion Alan R. Andreasen / Social Marketing: Some Social and Marketing ReflectionsGerald Zaltman / Philip Kotler, My Friend and Colleague Sidney J. Levy / Reflections byPhilip Kotler VOLUME 9: MARKETING: ITS SOCIAL AND ETHICAL SIDE / Volume Introduction Paul N. Bloom / Social Marketing Gerald Zaltman / A Marketing Approach to Energy Conservation Arthur Sterngold / The Marketing of Social Causes Karen F. A. Fox / Reducing Cigarette Smoking Karen F. A. Fox / Strategic Marketing for Non-Profit Organizations Alan R. Andreasen / Not-for-Profit MarketingAlan R. Andreasen / Best of Breed Nancy Lee / Alleviating Poverty Ned Roberto and Tony Leisner / Marketing in the Public Sector Nancy R. Lee / A ReflectiveCommentary on Philip Kotler Sonya A. Grier / Social Action Work Kash Rangan / The Contributions of Philip Kotler to CSR and Marketing Ethics Patrick E. Murphy 2012 • 2448 pages • Hardback: ` 49,900.00 (9788132105190)

LEGENDS IN MARKETING: V. KUMAR 10 Volume Set Edited by Jagdish N. Sheth Emory University, Atlanta ABRIDGED CONTENTS VOLUME 1: RETAILING: MARKET AND FIRM LEVEL / Volume Introduction Praveen Kopalle / Customer Experience Management in Retailing Dhruv Grewal and Michael Levy / Choosing the Right Metrics to Maximize Profitability and Shareholder Value J. Andrew Petersen, Leigh McAlister, David J. Reibstein, Russell S. Winer, and Geoff Atkinson / The Different Faces of Coupon Elasticity Srinivasan Swaminathan / Building and Sustaining Profitable Customer Loyalty for the 21st CenturyDenish Shah / Price Discounts or Coupon Promotions Vibhas Madan and Srini S. Srinivasan / Pushing and Pulling on the Internet Denish Shah / Store-, Market-, and Consumer-Characteristics Werner R. Reinartz / Explaining Variations in the Advertising & Promotional Costs/Sales Ratio Siva K. Balasubramanian / Explaining Variations in the Advertising & Promotional Costs/Sales Ratio Siva K. Balasubramanian / An Empirical Assessment of Merger and Acquisition Activity in Retailing Roger A. Kerin and Arun Pereira / Analyzing Variations in Advertising and Promotional Expenditures Siva K. Balasubramanian / VK’s Works Stand as Himalayan Peaks Arun Pereira / VK and His Work Have a Profound InfluenceNaveen Donthu / Maximizing Profitability through Marketing Activities: A Discussion of the Insights and Impacts of the Work of V. Kumar Rajiv P. Dant and Aaron Gleiberman / Praveen Kopalle Interviews V. Kumar / Emerging Markets Have Different Working Pattern and One Has to Accommodate That VOLUME 2: RETAILING: STORE AND CUSTOMER LEVEL / Volume Introduction: Retailing: Store and Consumer level—An introduction to V. Kumar’s Contributions to Retailing (Store and Consumer level) Michael Levy / Cross-Buying in Retailing: Drivers and Consequences (with Morris George and Joseph Pancras) / Managing Retailer Profitability—One Customer at a Time! (withDenish Shah and Rajkumar Venkatesan) / The Effect of Retail Store Environment on Retailer Performance (with Kiran Karande) / The Impact of Internal and External Reference Prices on Brand Choice: The Moderating Role of Contextual Variables (with Kiran Karande and Werner J. Reinartz) / Assessing the Competitive Impact of Type, Timing, Frequency, and Magnitude of Retail Promotions (with Arun Pereira) / The Effect of Brand Characteristics and Retailer Policies on Response to Retail Price Promotions: Implications for Retailers (with Kiran W. Karande) / Explaining the Variation in Short-Term Sales Response to Retail Price Promotions (with Arun Pereira) / A Decomposition of Repeat Buying (with Amit Ghosh and Gerard J. Tellis) / Market Segmentation Visual Inspection (with Roland T. Rust) / Measuring the Effect of Retail Store Promotions on Brand and Store Substitution (with Robert P. Leone) / Perspectives of Other Scholars / Enhancing Retailers’ Understanding of Decisions that Can Directly Impact Their Profitability: A Commentary on the Contributions of V. Kumar Dhruv Grewal and Anne L. Roggeveen / The Contributions of V. Kumar to Retailing—A Commentary Kiran Karande / Michael Levy Interviews V. Kumar / One of My Goals Was to Research a Topic That Would Make a Difference VOLUME 3: INTERNATIONAL MARKETING / Volume Introduction: International Marketing—An Introduction to V. Kumar’s Contributions to International Marketing Daniel C. Bello / Researching International Markets: Philosophical and Methodological Issues / International Marketing Research / Global Diffusion Models: Back to the Future / Multinational Diffusion Models: An Alternative Framework (with Trichy V. Krishnan) / Segmenting Global Markets: Look Before You Leap (with Anish Nagpal) / Cross-National Diffusion Research: What Do We Know and How Certain Are We? (with Jaishankar Ganesh and Raj Echambadi) / Learning Effect in Multinational Diffusion of Consumer Durables: An Exploratory Investigation (with Jaishankar Ganesh and Velavan Subramaniam) / A Contingency Framework for the Mode of Entry Decision (with Velavan Subramaniam) / Capturing the Cross-National Learning Effect: An Analysis of an Industrial Technology Diffusion (with Jaishankar Ganesh) / An Interactive Multicriteria Approach to Identifying Potential Foreign Markets (with Antonie Stam and Erich A. Joachimsthaler) / International Direct Marketing Efforts: Are They Useful to Small Businesses in Establishing Consistent Patterns of Exporting? (with Nancy D. Albers) / Perspectives of Other Scholars / VK: Profile of a Prolific Researcher, Consummate Educator, and a Cherished Colleague Esra Gençtürk / VK is a Passionate and Supportive Scholar David A. Griffith / V. Kumar’s Contributions to the Field of International Marketing Kelly Hewett / Daniel C. Bello Interviews V. Kumar / International Marketing Research is Getting More and More Sophisticated

16A Legends in Marketing

VOLUME 4: FORECASTING IN MARKETING / Volume Introduction: Forecasting in Marketing—An Introduction to V. Kumar’s Contributions to Forecasting in Marketing Kay Peters / Telecommunications Demand Forecasting—A Review (with Robert Fildes) / A Genetic Algorithms Approach to Growth Phase Forecasting of Wireless Subscribers (with Rajkumar Venkatesan) / Forecasting Category Sales and Market Share for Wireless Telephone Subscribers: A Combined Approach (with Anish Nagpal and Rajkumar Venkatesan) / Econometric Models for Forecasting Market Share (with Roderick J. Brodie, Peter J. Danaher, and Peter S.H. Leeflang) / Sales Forecasts for Existing Consumer Products and Services: Do Purchase Intentions Contribute to Accuracy? (with J. Scott Armstrong and Vicki G. Morwitz) / Aggregate and Disaggregate Sector Forecasting Using Consumer Confidence Measures (withRobert P. Leone and John N. Gaskins) / Forecasting Performance of Market Share Models: An Assessment, Additional Insights, and Guidelines / A Comparative Study of Market Share Models Using Disaggregate Data (with Timothy B. Heath) / Perspectives of Other Scholars / V. Kumar: Formative Years—Research in the Area of Marketing and Forecasting Roderick J. Brodie / 10. VK’s Undaunted Determination Was a Great Lesson for Me Timothy B. Heath / V. Kumar: Marketing Genius Extraordinaire Kalyan Raman / Kay Peters Interviews V. Kumar / There is a Clear Need for Better Forecasting Techniques VOLUME 5: MARKETING RESEARCH: APPLICATIONS / Volume Introduction: Marketing Research: Applications—An Introduction to V. Kumar’s Contributions on the Applications of Marketing Research Robert P. Leone / The Impact of Customer Relationship Management Implementation on Cost and Profit Efficiencies: Evidence omfr the U.S. Commercial Banking Industry (with Alexander Krasnikov and Satish Jayachandran) / Marketing-Mix Recommendations to Manage Value Growth at P&G Asia- Pacific (withJia Fan, Rohit Gulati and P. Venkat) / The Power of CLV: Managing Customer Lifetime Value at IBM (with Rajkumar Venkatesan, Tim Bohling, and Denise Beckmann) / Multichannel Shopping: Causes and Consequences (with Rajkumar Venkatesan and Nalini Ravishanker) / Knowing What to Sell, When, and to Whom (with Rajkumar Venkatesan and Werner Reinartz) / Who Are the Multichannel Shoppers and How Do They Perform?: Correlates of Multichannel Shopping Behavior (with Rajkumar Venkatesan) / Balancing Acquisition and Retention Resources to Maximize Customer Profitability (withWerner Reinartz and Jacquelyn S. Thomas) / Six Steps to Better Decision Models (with Timothy Bohling) / A Model to Explain Shareholder Returns: Marketing Implications (with Sridhar N. Ramaswami and Rajendra K. Srivastava) / Attribute Order and Product Familiarity Effects in Decision Tasks Using Conjoint Analysis (with Gary J. Gaeth) / Perspectives of Other Scholars / Applications in Marketing Research: A Commentary on Dr Kumar’s Contributions Werner Reinartz / VK: The Bridge between Research and Practice S. Sriram / VK Has Played a Leadership Role in Driving Innovation and Impacting Business Timothy Bohling / Robert P. Leone Interviews V. Kumar / I Wanted to Research a Topic That Would Make a Difference VOLUME 6: MARKETING RESEARCH: NEW METHODOLOGY / Volume Introduction: V. Kumar’s Contributions to Innovative Methodology in Marketing Research J. Andrew Petersen / Are Product Returns a Necessary Evil? Antecedents and Consequences (with J. Andrew Petersen) / Integrating Purchase Timing, Choice, and Quantity Decisions Models: A Review of Model Specifications, Estimations, and Applications (withAnita Man Luo) / Optimal Customer Relationship Management using Bayesian Decision Theory: An Application for Customer Selection (with Rajkumar Venkatesan and Timothy Bohling) / Customer Lifetime Value / Modeling Customer Lifetime Value (with Sunil Gupta, Dominique Hanssens, Bruce Hardie, Wiliam Kahn, Nathaniel Lin, Nalini Ravishanker and S. Sriram) / A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy (with Rajkumar Venkatesan) / Evolutionary Estimation of Macro-Level Diffusion Models Using Genetic Algorithms: An Alternative to Nonlinear Least Squares (with Rajkumar Venkatesan and Trichy V. Krishnan) / Impact of a Late Entrant on the Diffusion of a New Product/Service (with Trichy V. Krishnan and Frank M. Bass) / Nonlinear Mapping: An Alternative to Multidimensional Scaling for Product Positioning (with Robert P. Leone) / A Decision Support System for Prioritizing Oil and Gas Exploration Activities (with James S. Dyer, Richard N. Lund, John B. Larsen, and Robert P. Leone) / A Decision Model for Evaluating Job Alternatives / Perspectives of Other Scholars / V. Kumar: A Lifetime of Value to Marketing Charlotte H. Mason / The Net Contribution of V. Kumar: Comments on the Work of V. Kumar on Marketing Research and New Methodologies Peter C. Verhoef / Commentary on Dr V. Kumar’s Work in Marketing Research—New Methodology Morris George / J. Andrew Petersen Interviews V. Kumar / The Key is to Understand the Strength of the Buyer-Seller Relationships VOLUME 7: MARKETING STRATEGY: FIRM / Volume Introduction: Tracing the Impact of V. Kumar’s Contributions to Marketing Strategy at the Firm Level Raji Srinivasan / Expanding the Role of Marketing: From Customer Equity to Market Capitalization (with Denish Shah) / Reversing the Logic: The Path to Profitability through Relationship Marketing (with Ilaria Dalla Pozza, J. Andrew Petersen, and Denish Shah) / Marketing-Mix Recommendations to Manage Value Growth at P&G Asia-Pacific (withJia Fan, Rohit Gulati, and P. Venkat) / Putting One-to-One Marketing to Work: Personalization, Customization and Choice (with Neeraj Arora, Xavier Dreze, Anindya Ghose, James D. Hess, Raghuram Iyengar, Bing Jing, Yogesh Joshi, Nicholas Lurie, Scott Neslin, S. Sajeesh, Meng Su, Niladri Syam, Jacquelyn Thomas, Z. John Zhang) / Performance Implications of Adopting a Customer-Focused Sales Campaign (with Rajkumar Venkatesan and Werner Reinartz) / Research before You Leap: Does Cross- Sell Always Lead to Higher Profits? (withDenish Shah) / Interaction Orientation and Firm Performance (with Girish Ramani) / Maximizing ROI or Profitability: Is One Better than the Other (with J. Andrew Petersen) / Getting the Most out of All Your Customers (with Jacquelyn S. Thomas and Werner Reinartz) / State-of-the-Art in Brand Equity Research: What We Know and What Needs to Be Known (with Jaishankar Ganesh) / Analyzing Variations in Advertising and Promotional Expenditures: Key Correlates in Consumer, Industrial, and Service Markets (with Siva K. Balasubramanian) / Perspectives of Other Scholars / A Road Map for Understanding V. Kumar’s Contributions to Marketing Strategy Alexander Krasnikov / V. Kumar: A Lifetime of Contributions to Marketing Strategy Shankar Ganesan / Comments and Reflections on V. Kumar’s Contribution to the Field of Marketing Strategy Girish Ramani / Raji Srinivasan Interviews V. Kumar / My Passion to Discover New Things Keeps Me Going VOLUME 8: MARKETING STRATEGY: CUSTOMER / Volume Introduction: A Review of V. Kumar’s Pioneering Contributions to Marketing Strategy at the Customer Level Rajkumar Venkatesan / Profitable Customer Management: Measuring and Maximizing Customer Lifetime alueV (with Bharath Rajan) / How Valuable is Word of Mouth? (with J. Andrew Petersen and Robert P. Leone) / Multichannel Shopping: Causes and Consequences (with Rajkumar Venkatesan and Nalini Ravishanker) / Measuring and Maximizing Customer Equity: A Critical Analysis (with Morris George) / Knowing What to Sell, When, and to Whom (with Rajkumar Venkatesan and Werner Reinartz) / Using a Customer-Level Marketing Strategy to Enhance Firm Performance: A Review of Theoretical and Empirical Evidence (with J. Andrew Petersen) / A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy (with Rajkumar Venkatesan) / Customer Lifetime Value Approaches and Best Practice Applications (with Girish Ramani and Timothy Bohling) / The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration (with Werner J. Reinartz) / The Mismanagement of Customer Loyalty (with Werner Reinartz) / On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing (with Werner J. Reinartz) / Perspectives of Other Scholars / Putting Customer Value Firmly in Focus Satish Jayachandran / An Appreciation of Dr V. Kumar’s Contributions to the Marketing Field Joseph Pancras / Driven by Passion and Excellence Anita Luo / Rajkumar Venkatesan Interviews V. Kumar / I Have Been Fortunate to Have Multiple Mentors at Different Stages in Life VOLUME 9: BUSINESS-TO-BUSINESS / Volume Introduction: V. Kumar’s Customer-centric Approach towards Understanding Business-to-Business Marketing Rajdeep Grewal / Calculating, Creating, and Claiming Value in Business Markets: Status and Research Agenda (with Gary L. Lilien, Doug Bowman, Min Ding, Rajdeep Grewal, Abbie Griffin, Das Narayandas, Renana Peres, and Raji Srinivasan) / Expanding the Role of Marketing: From Customer Equity to Market Capitalization (with Denish Shah) / Implementing Profitability through a Customer Lifetime Value Management Framework—The IBM-Case (with Rajkumar Venkatesan and Bharath Rajan) / The Power of CLV: Managing Customer Lifetime Value at IBM (with Rajkumar Venkatesan, Tim Bohling, and Denise Beckmann) / Balancing Acquisition and Retention Resources to Maximize Profitability (withWerner Reinartz and Jacquelyn S. Thomas) / Who Are the Multichannel Shoppers and How Do They Perform?: Correlates of Multichannel Shopping Behavior (with Rajkumar Venkatesan) / Antecedents and Consequences of Relationship Intention: Implications for Transaction and Relationship Marketing (with Timothy R. Bohling and Rajendra N. Ladda) / The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration (withWerner J. Reinartz) / The Mismanagement of Customer Loyalty (with Werner Reinartz) / Perspectives of Other Scholars / V. Kumar’s (VK) Role in the Field of B2B Marketing: Commentary and Observations Jean L. Johnson / VK’s Contributions to B2B Marketing: An Assistant Professor’s Perspective Mahima Hada / Assessment of V. Kumar’s Contributions to B2B Marketing William T. Ross, Jr. / Rajdeep Grewal Interviews V. Kumar / Our B2B Research Has a Desired Impact on the Business World VOLUME 10: CUSTOMER RELATIONSHIP MANAGEMENT / Volume Introduction: Advancing the Domain of CRM Denish Shah / Can Product Returns Make you Money? (with J. Andrew Petersen) / Driving Profitabilityby Encouraging Customer Referrals: Who, When and How (with J. Andrew Petersen and R. Leone) / A Customer Lifetime Value-Based Approach to Marketing in the Multichannel, Multimedia Retailing Environment / Undervalued or Overvalued Customers: Capturing Total Customer Engagement Value (with Lerzan Aksoy, Bas Donkers, Thorsten Wiesel, Rajkumar Venkatesan and Sebastian Tillmanns) / Nurturing the Right Customers (with Bharath Rajan) / Profitable Relationships / CLV: The Databased Approach / Managing Customers for Value: An Overview and Research Agenda (with Katherine N. Lemon and A. Parasuraman) / Leveraging Superior Marketing Tools to Maximise Profits / Marketing Actions and the Value of Customer Assets: A Framework for Customer Asset Management (with Paul D. Berger, Ruth N. Bolton, Douglas Bowman, Elten Briggs, A. Parasuraman, and Creed Terry) / Perspectives of Other Scholars / Dr V. Kumar: The Influential, Inspirational, and Generous ScholarLerzan Aksoy / Professor V. Kumar: A Man Worthy of Legend Timothy Keiningham / VK’s Contributions to Customer Relationship Management Morten Holm / Denish Shah Interviews V. Kumar / Making Real-Time Decisions is a Challenge in the Emerging Markets 2012 • 3028 pages • Hardback: ` 45,000.00 (9788132109037)

17A Legends in Marketing

LEGENDS IN MARKETING: CHRISTIAN GRÖNROOS 8 Volume Set Edited by Jagdish N. Sheth Emory University, Atlanta CONTENTS VOLUME 1: Appendix of Sources / Volume Introduction: An introduction to Christian Grönroos’s contribution to Service Marketing Raymond P. Fisk / The Marketing of Services / Service Reflections: Service Marketing Comes of Age / Marketing Services: The Case of a Missing Product / A Winning Service Offer in Car Rental Hans Åke Sand / A Relationship Approach to Marketing of Services: Some Implications / Fundamental Research Issues in Services Marketing / Developing the Service Offering—A Source of Competitive Advantage / The Nature of Service Marketing / Seven Key Areas of Research According to the Nordic School of Service Marketing / Innovative Marketing Strategies and Organization Structures for Service Firms / Designing a Long Range Marketing Strategy for Services / An Applied Theory for Marketing Industrial Services / Marketing Services. A Study of the Marketing Function in Service Firms / A Service-orientated Approach to Marketing of Services / The Service Marketing Confusion and a Service-Oriented Approach to Marketing Planning / Perspectives of Other Scholars / Christian Grönroos: Services Marketing Pioneer, Thought Leader and Legend Mary Jo Bitner / Service Marketing—Ahead of Its Times, Industry, and Mainstream Marketing Per Kristensson / He Truly Is a Legend of Marketing Steve Baron / Ray Fisk Interviews Christian Grönroos / “There Is Still Too Much Lip Service to Service Marketing” VOLUME 2: Appendix of Sources / Volume Introduction: Perspectives on Grönroos’ Contributions to Service Management Research and Practice Bo Edvardsson / Service Productivity: Towards a Conceptualization of the Transformation of Inputs into Economic Results in Services Katri Ojasalo / Servicizing the Customer Relationship: Supporting Customer Value through Customer Relationship Management / Spotlight on Dr Christian Grönroos / The Role of Service Recovery: Administrative, Defensive, and Offensive Management of Service Failures / Designing Service / From Scientific Management to Service Management: A Management Perspective for the Age of Service Competition / Contributions from the Nordic School of Services and Scandinavian Management / Facing the Challenge of Service Competition: The Economies of Service / Scandinavian Management and the Nordic School of Services—Contributions to Service Management and Quality / Service Management: A Management Focus for Service Competition / Principles of Service Management / Managing Service Culture: The Internal Service Imperative / Assessing the Competitive Edge in the New Competition of the Service Economy: The Five Rules of Service / Market-Oriented Management in Service Businesses / Perspectives of Other Scholars / Service Operations and Service Management Chris Voss / Christian Grönroos: A Visionary Pioneer Göran Svensson / The Feisty Pioneer of Service Marketing and Management Jochen Wirtz / Bo Edvardsson Interviews Christian Grönroos / “Implementing a Service Perspective on Business Requires Service Management” VOLUME 3: Appendix of Sources / Volume Introduction: Service Logic—An Introduction to Christian Grönroos’s Contribution to Service Logic Tore Strandvik / Critical Service Logic: Making Sense of Value Creation and Co-creation Päivi Voima / Value Co-creation in Service Logic: A Critical Analysis / Service as Business Logic: Implications for Value Creation and Marketing Annika Ravald / Adopting a Service Logic in Manufacturing: Conceptual Foundation and Metrics for Mutual Value Creation Pekka Helle / Service Logic Revisited: Who Creates Value? And Who Co- creates? / The Interaction Concept and Its Implications for Value Creation and Marketing in Service Businesses Tore Strandvik / Adopting a Service Logic for Marketing / What Can a Service Logic Offer Marketing Theory? / The Value Concept and Relationship Marketing Annika Ravald / New Competition in the Service Economy: The Five Rules of Service / Service Orientation in Industrial Marketing Evert Gummesson / An Applied Service Marketing Theory / Perspectives of Other Scholars / Christian Grönroos: A Genuine Creator of Value James G. Barnes / The Quest to Capture the Service Logic Anders Gustafsson / Creating Use-Value with Christian Grönroos Kaj Storbacka / Tore Strandvik Interviews Christian Grönroos / “Service Logic Means Taking Responsibility for the Customer’s Everyday Practices” VOLUME 4: Appendix of Sources / Volume Introduction: Service Quality – An introduction to Christian Grönroos’s contribution to Service Quality Larry Crosby / Interpretations of service marketing concepts Kauppinen-Räisänen, Hannele, and Gummerus, Johanna) / The Perceived Service Quality Concept – A Mistake. / Managing Customer Relationships for Profit: The Dynamics of Relationship Quality. Storbacka, Kaj, Strandvik, Tore / Towards A Third Phase in Service Quality Research: Challenges and Future Directions / How Quality Came to Service and Where It Is Going / Service Quality: The Six Criteria of Good Perceived Service Quality / Quality of Services - Lessons from the Product Sector. Gummesson, Evert / Developing Service Quality: Some Managerial Implications / Service Quality Improvement Programs: A Conceptual Analysis / A Service Quality Model and Its Marketing Implications / The Performance Circle Concept - Applying Quality Circles as an Internal Marketing Tool / Perspectives of Other Scholars / Conceptualizing and Measuring Perceived Service Quality: The Insights of Christian Grönroos - J. Joseph Cronin, Jr. / Putting Service Quality into Perspective: Contributions of Christian Grönroos - Gary L. Frankwick / Acknowledging Christian Grönroos and His Contributions to Advancing Service Quality Research - Dwayne Gremler / Larry Crosby Interviews Christian Grönroos VOLUME 5: Appendix of Sources / Volume Introduction: The changing domain of Relationship Marketing: An introductory commentary David Ballantyne / Return on relationships: conceptual foundation and measurement of mutual value gains from relational business engagement, Helle, Pekka / A service perspective in business relationships: The value creation and marketing interface / Relationship Marketing as Promise Management / Love at First Sight or a Long-Term Affair? Different Relationship levels as Predictors of Customer Commitment. Sääksjärvi, Maria, Hellén, Katarina, and Gummerus, Johanna / Taking a customer focus back into the boardroom: can relationship marketing do it? / Creating a Relationship Dialogue: Communication, Interaction and Value / Relationship Marketing: The Nordic School Perspective / Relationship Marketing: Challenges for the Organization / Value-Driven Relational Marketing: From Products to Resources and Competencies Relationship Marketing: Strategic and Tactical Implications / Relationship Marketing: The Strategy Continuum / From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing / Relationship Approach to Marketing in Service Contexts: The Marketing and Organizational Behavior Interface / Marketing Redefined / Perspectives of Other Scholars / Relationship Marketing: A Review of the Scholarly Contribution of Christian Grönroos - Adrian Payne / Christian Grönroos: Architect of Truth - Michael Saren / Christian Grönroos: a personal appreciation - Richard Varey / David Ballantyne Interviews Christian Grönroos / ‘Relationship marketing will be important for businesses in future’ VOLUME 6: Appendix of Sources / Volume Introduction: Marketing Theory – An introduction to Christian Grönroos’s contribution to Marketing Theory Rod Brodie / Promise Management: Regaining Customer Management for Marketing / Towards a contemporary marketing theory / On Defining Marketing: Finding a New Roadmap for Marketing / Marketing – a discipline in crisis / Introduction. I did it my way / A crisis in marketing? Interview with Christian Grönroos (with a commentary by Victoria Little) / Who Moved My Value? Customers, not companies, create value Crosby, Lawrence A., and Johnson, Sheree L.) / Contemporary Marketing: A Comparison of Practices in New Zealand, Scandinavia and Thailand. Brodie, Roderick J., and Helenius, Tiina) / Comments on “Nordic perspectives on relationship marketing”. Gummesson, Evert, and Lehtinen, Uolevi / The Rise and Fall of Modern Marketing - and its Rebirth / Quo Vadis, Marketing? Toward a Paradigm Shift in Marketing / The Marketing Strategy Continuum: Toward a Marketing Concept for the 1990’s / Defining Marketing: A Market-Oriented Approach / Perspectives of Other Scholars (Commentaries) / What – really – is marketing? - Richard Brookes and Vicki Little / Christian Gronroos -Well Known and Widely Read Michael J Baker / Jaqueline Pels / Rod Brodie Interviews Christian Grönroos / ‘Service logic, customer relationship and promise management can reinvent marketing’ VOLUME 7: Appendix of Sources / Volume Introduction: Marketing Communication – An introduction to Christian Grönroos’s contribution to Marketing Communication Don Schultz / Rethinking Marketing Communication: From Integrated Marketing Communication to Relationship Communication. Finne, Åke / The Four Dimensions of Value in Branding. The Brand Value Process from Value Proposition to Value Fulfilment.Lindberg-Repo, Kirsti / Managing Brand Relationships and Image / Conceptualising Communication Strategy from a Relational Perspective. Lindberg- Repo, Kirsti / The Relationship Marketing Process: Communication, Interaction, Dialogue, Value / Managing Total Integrated Marketing Communication / Word-of-Mouth Referrals in the Domain of Relationship Marketing. Lindberg-Repo, Kirsti / Integrated Marketing Communications: The Communications Aspect of Relationship Marketing. Lindberg-Repo, Kirsti / Perspectives of Other Scholars (Commentaries) / The earth moved... Gayle Kerr / My Journey with Christian Grönroos: The Seasoned Navigator and Integrated Spirit Dr. Kirsti Lindberg-Repo / Christian’s contribution provide food-for-thought to marketing scholars Philip J. Kitchen / Key Intersections in IMC and Relationship Marketing: A Tribute to Christian Grönroos Sandra Moriarty and Tom Duncan / Don Schultz Interviews Christian Grönroos / ‘Digital social media don’t change marketing communication’ VOLUME 8: Appendix of Sources / Volume Introduction: Service Management – An introduction to Christian Grönroos’s contribution to Service Management Lars-Johan Lindqvist / On Christian Grönroos’s scholarly approach / I Did It My Way. (In Services Marketing Self-Portraits: Introspections, Reflections, and Glimpses from the Experts) / The emergence of the new service marketing: Nordic School perspectives Gummesson, Evert / Internal Marketing / Internal Marketing - A Relationship Perspective. Voima, Päivi / Developing Customer-Conscious Employees at Every Level: Internal Marketing. George, William R. / Internal Marketing. Compton, Fran, George, William R., and Karvinen, Matti / Internal Marketing - Theory and Practice / Internal Marketing - An Integral Part of Marketing Theory / Other publications / Why does language matter in services? Challenges and propositions for service research Holmqvist, Jonas / The Hybrid Consumer. Exploring Hybrid Consumption Behaviour / Transforming a Manufacturing Firm into a Service Business / The NetOffer Model: A Case Example from the Virtual Marketspace. Heinonen, Fredrik, Isoniemi, Kristina and Lindholm, Michael / Internationalization Strategies for Services / Motivating your patients: marketing dental services. Masalin, Kai / Industrial Marketing under Employee Participation / The Need for a System for an Extensive Information Analysis of Specific Marketing Decisions / Perspectives of Other Scholars (Commentaries) / An essay on Christian Grönroos’s contributions through the lenses provided Richard Normann’s work - Mikael Paltschik and Rafael Ramirez / Generating Nordic School Marketing Theory Evert Gummesson / Christian brought service marketing thinking into marketing paradigm Philip Kotler / Lars-Johan Lindqvist Interviews Christian Grönroos / ‘Internal marketing has not evolved as much as I would have expected’ 2013 • 1964 pages • Hardback: ` 36,000.00 (9788132110026)

18A Legends in Marketing

LEGENDS IN MARKETING: YORAM ‘JERRY’ WIND 8 Volume Set Edited by Jagdish N. Sheth Emory University, Atlanta CONTENTS VOLUME 1: ORGANIZATIONAL BUYING BEHAVIOR / Appendix of Sources / Timeline / Volume Introduction: Yoram (Jerry) Wind—Building the Foundation of Organizational Buying Behavior Robert J. Thomas / Organizational Buying Processes / The Determinants of Industrial Buyers’ Behavior / A General Model for Understanding Organizational Buying Behavior Frederick E. Webster, Jr. / Emerging Models of Organizational Buying Processes Francesco M. Nicosia / Drivers of Organizational Buying Behavior / Industrial Source Loyalty / A Reward-Balance Model of Buying Behavior in Organizations / Industrial Buying as Organizational Behavior: A Guideline for Research Strategy Frederick E. Webster, Jr. / The Organizational Buying Center / Organizational Buying Center: A Research Agenda / The Boundaries of Buying Decision Centers / The Linking Pin Role in Organizational Buying Centers Thomas S. Robertson / Industrial Market Segmentation / Industrial Market Segmentation Richard Cardozo / Industrial Market Segmentation under Conditions of Intra-Organizational Heterogeneity / Segmenting Industrial Markets Robert J. Thomas / Creative Insights on Markets of Organizations / Market-Based Guidelines for Design of Industrial Products John F. Grashof and Joel D. Goldhar / Organizational Psychographics and Innovativeness Thomas S. Robertson /. Organizational Cosmopolitanism and Innovativeness Thomas S. Robertson / Evolving Futures in Organizational Buying Behavior /. On the Study of Industrial Buying Behavior: Current Practices and Future Trends Frederick E. Webster, Jr. /. Blurring the Lines: Is There a Need to Rethink Industrial Marketing? / Organizational Buying Behavior in an Interdependent World Robert J. Thomas / Perspectives of Other Scholars / The Influence of Jerry Wind on Organizational Buying Behavior Wesley J. Johnston / Perspective on Yoram Wind’s Contributions to Organizational Buying Behavior Arch G. Woodside / Organizational Buying Behavior: Where We Have Been and Where We Need to Go Robert E. Spekman / Robert J. Thomas Interviews Yoram (Jerry) Wind / A Conversation with Yoram (Jerry) Wind VOLUME 2 : CONSUMER BEHAVIOR / Appendix of Sources / Timeline / Volume Introduction: Yoram Wind—Research on Consumer Behavior Barbara E. Kahn and Robert J. Meyer / The Study of Individual Differences in Behavior Based on Psychographic and Lifestyle Measures / Incongruency of Socioeconomic Variables and Buying Behavior /. Life Style Analysis: A New Approach /. A Note on Measurement of Social-Psychological Belief Systems Paul E. Green and Arun K. Jain / Some Conceptual, Measurement, and Analytical Problems in Life Style Research Paul Green / On the Usage of “Modified” Personality Trait Measures in Consumer ResearchKathryn E.A. Villani / Reflections on Creativity and Relevance of Consumer Research / The Study of Relations among Preference Measures and Methods / A Comparison of Three Brand Evaluation Procedures Joseph Denny and Arthur Cunningham) / On the Measurement of Purchase Data: Surveys versus Purchase Diaries David Lerner /. Intentions to Buy as Predictors of Buying Behavior Susan P. Douglas / On the Relationship between Knowledge and Preference Michael DeVita / The Study of Choice Processes for Menus and Product Bundles / Consumer Menu Preference: An Application of Additive Conjoint Measurement Paul E. Green and Arun K. Jain / Benefit Bundle AnalysisPaul E. Green and Arun K. Jain / Courtyard by Marriott: Designing a Hotel Facility with Consumer-based Marketing Models Paul E. Green, Douglas Shifflet and Marsha Scarbrough / Preference Measurement of Item Collections Paul E. Green and Arun K. Jain) / The Study of Social Influence and Group Decision Making / Multiperson Influence and Usage Occasions as Determinants of Brand Choice / On the Interface between Organizational and Consumer Buying Behavior / Examining Family Role and Authority Patterns: Two Methodological Issues Susan P. Douglas / Sociology of Consumption and Trade-off Models in Consumer Public Policy Francesco M. Nicosia / Preference of Relevant Others and Individual Choice Models / Francis S. Bournes’s “Retrospective Comment” on “Group Influence in Marketing” / Perspectives of Other Scholars / Jerry Wind: Mentoring a Doctoral Student in Consumer Behavior John Deighton / Dr Jerry Wind: The Professor I Knew Arun K. Jain / Jerry Wind: My Colleague at Wharton David Schmittlein / Barbara E. Kahn and Robert J. Meyer Interview Yoram (Jerry) Wind / Questions for Jerry Wind: Reflecting on the Study of Consumer Behavior VOLUME 3: PRODUCT AND NEW PRODUCT MANAGEMENT / Appendix of Sources / Timeline / Volume Introduction: Product and New Product Management Vijay Mahajan / Product and New Product Management / Product Policy, Marketing, and Corporate Management / Integrating Financial Portfolio Analysis with Product Portfolio Models Vijay Mahajan / An Analytic Hierarchy Approach to the Allocation of Resources within a Target Product/Market/Distribution Portfolio Daniel Gross / Designing Product and Business Portfolios Vijay Mahajan / On the Use of Attitude Research in Product Policy Tyzoon Tyebjee / Toward a Change in the Focus of Marketing Analysis: From a Single Brand to an Assortment / Positioning Analysis and Strategy / Got Emotional Product Positioning? There’s More to Positioning Than Just Features and BenefitsVijay Mahajan / Synthesizing New Ideas for New Product Development / New-Product Diffusion Models: From Theory to Practice Vijay Mahajan and Eitan Muller / Issues and Opportunities in New Product Development Vijay Mahajan / New Product Models: Practice, Shortcomings and Desired Improvements Vijay Mahajan / New Product Development Process: A Perspective for Reexamination Vijay Mahajan / New Product Forecasting Models: Directions for Research and Implementation Vijay Mahajan / Marketing Hype: A New Perspective for New Product Research and Introduction Vijay Mahajan / Innovation Diffusion Models of New Product Acceptance: A Reexamination Vijay Mahajan / Generation of New Product Ideas / Perspectives of Other Scholars / Yoram Wind on New Products: Synthesizing New Ideas for New Product Development Eitan Muller and Arvind Rangaswamy / Introduction to Jerry Wind’s Legend Volume Article on Product Policy Glen L. Urban / Vijay Mahajan Interviews Yoram (Jerry) Wind / Moving Forward VOLUME 4 : MARKETING STRATEGY / Appendix of Sources / Timeline / Volume Introduction: Marketing Strategy—The Contributions of Jerry Wind to Our Understanding of Marketing Strategy David J. Reibstein / Portfolio Analysis and Strategy / Planning Product Line Strategy: A Matrix Approach Henry J. Claycamp / Stochastic Dominance Rules for Product Portfolio Analysis Vijay Mahajan and John W. Bradford / Marketing Applications of the Analytic Hierarchy Process Thomas L. Saaty / Product Portfolio Analysis and Decisions / The Product Planning System / Product Planning and the Changing Environment / Marketing Strategy Analysis / Marketing and Business Strategy / Marketing and the Other Business Functions / Marketing and Corporate Strategy / Marketing Strategy: New Directions for Theory and Research Thomas S. Robertson / Preemptive Strategies / Customerization: The Next Revolution in Mass Customization Arvind Rangaswamy) / Marketing as an Engine of Business Growth: A Cross-Functional Perspective / Empirical Generalizations in Marketing Frank M. Bass / Marketing Strategy Models Gary L. Lilien / The Future of Marketing / Convergence Marketing Vijay Mahajan / Challenging the Mental Models of Marketing / The Network Imperative: Community or Contagion? Paul Kleindorfer / International Marketing / Comparative Methodology and Marketing Theory Susan Douglas / Old-Line Manufacturing Needs Better Marketing / Perspectives of Other Scholars / Jerry Wind’s Contributions to Marketing Strategy George S. Day / Jerry Wind’s Contributions to Empirical Generalizations in Marketing Dominique Hanssens / Jerry Wind: The Tale of a Marketing Strategy Legend Christine Moorman / David J. Reibstein Interviews Yoram (Jerry) Wind / A Conversation with Jerry Wind VOLUME 5: MARKET SEGMENTATION / Appendix of Sources / Timeline / Legends in Marketing / Legends in Marketing: Yoram (Jerry) Wind / Volume Introduction: Yoram Wind—Research on Market Segmentation David R. Bell / Segmentation Strategy as a Driver of Business Strategy / Interproduct Household Loyalty to Brands Ronald E. Frank / Going to Market: New Twists for Some Old Tricks / Issues and Advances in Segmentation Research / Risk Return Approach to Product Portfolio Strategy Richard N. Cardozo / Segmentation Analytics and Implementation of Segmentation Schemes / A New Procedure for Concept Evaluation / Analytic Hierarchy Process for Generation and Evaluation of Marketing Mix Strategies Elizabeth F. Dunn / Product-Marketing Planning Models: Concepts, Techniques, and Needed Development / A Model for the Analysis of Asymmetric Data in Marketing Research Richard A. Harshman, Paul E. Green and Margaret E. Lundy / An Empirical Comparison of Standardized Portfolio Models Vijay Mahajan and Donald J. Swire) / Segmentation as a General Principle / Implications for Marketing Management of the Buyclass Framework Patrick J. Robinson / An Organizational Buying Behavior Model Frederick E. Webster / Implications for Marketing Strategy Frederick E. Webster / Toward Empirical Generalizations on Industrial Market Segmentation Robert J. Thomas / Industrial Product Diffusion by Market Segment Thomas S. Robertson and Cynthia Fraser / Market Segmentation David R. Bell / Customer-Driven Segmentation and Self-Selection to Segments of One / Customerization: The Next Revolution in Mass Customization Arvind Rangaswamy / The Centaur Awakens Vijay Mahajan and Robert Gunther / Convergence Marketing Strategies Vijay Mahajan and Robert Gunther / A Marketing Perspective for Competitive Strategy / Got Emotional Product Positioning? There’s More to Positioning Than Just Features and BenefitsVijay Mahajan / Perspectives of Other Scholars / Jerry Wind, Market Segmentation, and Marketing Jehoshua Eliashberg / A Tribute to Jerry Wind Sunil Gupta / Jerry Wind, B2B Segmentation, and the Ten Commandments Syndrome Gary L. Lilien / David R. Bell Interviews Yoram (Jerry) Wind / Segmentation Strategy as Business Strategy: Implementation, Context, and Trends VOLUME 6: GLOBAL MARKETING / Appendix of Sources / Timeline / Volume Introduction: Research on Global Marketing Arun K. Jain / Understanding Globalization of the Marketplace / The Myth of Globalization Susan P. Douglas / Environmental Factors and Marketing Practices Susan P. Douglas / On the Meaning of Comparison: A Methodology for Cross-Cultural Studies Susan Douglas / Cross Cultural Analysis of Consumer Behavior / Some Issues in International Consumer Research Susan Douglas / Comparative Consumer Research: The Next Frontier? Susan P. Douglas / Identifying Global Market Opportunities / International Market Segmentation Susan P. Douglas / Selection of Global Target Markets: A Decision Theoretic Approach Susan Douglas and Patrick LeMaire / Multinational Tradeoff Segmentation Patrick J. Robinson / Implementing Global Marketing Strategies / Guidelines for Developing International Marketing Strategies Susan P. Douglas and Howard V. Perlmutter / Research for Multinational Product Policy / International Portfolio Analysis and Strategy: The Challenge of the 80s Susan Douglas / Developing Marketing Expert Systems: An Application to International Negotiations Arvind Rangaswamy, Jehoshua Eliashberg and Raymond R. Burke / Window to the Future / Pace-Setting 21st Century Enterprises: A Glimpse of What Might Emerge Robert Holland, Alfred P. West, Jr., and Robert Gunther / Marketing Strategy in the Global Information Age / Network Orchestration for a Flat World: Preparing for a Future of “Defining Moments” at Li & Fung / The Invisible Global Market Vijay Mahajan and Marcos V. Pratini De Moraes / Targeting Global Markets: Guidelines to Meet the Marketing Challenge / The Globalization of Management Education: Options, Trade Offs, and an Agenda for Implementation Barbara S. Thomas / Perspectives of Other Scholars / Yoram Jerry Wind—A Commentary on His Work in Global Marketing Opportunities Roger J. Calantone / Setting the Path: Reflections on Yoram (Jerry) Wind’s Contributions to Global MarketingC. Samuel Craig / Jerry Wind’s Window to the Future Johny K. Johansson / Jerry Wind: The Global Marketing Scholar Roger A. Layton / Arun K. Jain Interviews Yoram (Jerry) Wind

19A Legends in Marketing

VOLUME 7: MARKETING RESEARCH AND MODELING / Appendix of Sources / Timeline / Volume Introduction: Jerry Wind’s Contributions to Market Research and Modeling Vithala R. Rao / Experimentation as a Marketing Research Tool / Marketing by Experiment / Multivariate Analysis of Variance in Research on the Effectiveness of TV Commercials Joseph Denny / Assessing the Impact of Patent Infringement on New Product Sales Vijay Mahajan and Subhash Sharma / Preference Measurement (Conjoint Analysis) / New Way to Measure Consumers’ Judgments Paul E. Green / Conjoint Analysis of Price Premiums for Hotel Amenities Stephen M. Goldberg and Paul E. Green / Thirty Years of Conjoint Analysis: Reflections and Prospects Paul E. Green and Abba M. Krieger / Buyer Choice Simulators, Optimizers, and Dynamic Models Paul E. Green and Abba M. Krieger / Marketing Research in the Courtroom: A Case Study Shows How Analytical Methods Can Be Applied to the Law Abba M. Krieger and Paul E. Green / Application of Econometric Methods / A Customized Market Response Model: Development, Estimation, and Empirical Testing Vithala R. Rao and Wayne S. DeSarbo / A Friction Model for Describing and Forecasting Price Changes Wayne S. DeSarbo, Vithala R. Rao, Joel H. Steckel and Richard Colombo / Multivariate Data Analysis Methods / Behavioral Methods Vithala R. Rao and Paul E. Green / Marketing and Social Networks Phipps Arabie / Analyzing Free-Response Data in Marketing Research Paul E. Green and Arun K. Jain / Product Positioning and Market Segmentation / Segmentation: Accomplishments, Issues and Challenges of the Global Information Age / Product Positioning: An Application of Multidimensional Scaling Patrick J. Robinson / Overlapping Clustering: A New Method for Product Positioning Phipps Arabie, J. Douglas Carroll and Waybe DeSarbo / The Perception of a Firm’s Competitive Position / Other Approaches / Higher Order Factor Analysis in the Classification of Psychographic VariablesPaul E. Green and Arun K. Jain / Analytical Approach to Marketing Decisions in Health-Care Organizations Lawrence K. Spitz / A Knowledge- based System for Advertising Design Raymond R. Burke, Arvind Rangaswamy and Jehoshua Eliashberg / Perspectives of Other Scholars / Reflections on the Contributions of Professor Jerry Wind to Marketing Research and Modeling Naresh K. Malhotra / New Way to Measure Consumers’ Judgments Howard R. Moskowitz / Jerry Wind: A Man Ahead of His Time Joel H. Steckel / Vithala R. Rao Interviews Yoram (Jerry) Wind / An Interview with a Legend VOLUME 8 : THE FUTURE OF MARKETING / Appendix of Sources / Timeline / Volume Introduction: Jerry Wind on the Future of Marketing—Tracing the Evolution of His Thinking George S. Day / Perspectives on Marketing’s Role in the Organization / The Marketing Concept Revisited: A Decade Recap of Its Development and Meaning Thomas F. Schutte / Marketing and the Other Business Functions / The Marketing Challenge / Symbiotic Innovation: Getting the Most Out of Collaboration Robert J. Thomas / Marketing Oriented Strategic Planning Models / On the Identification of Frontier Issues in Multinational Marketing Howard Perlmutter / The Ten Commandments of Marketing / Forces for Change / Marketing in the Year 2000 / The Challenge of Digital Marketing Vijay Mahajan / Challenging the Mental Models of Marketing / Don’t Walk In, Just Log In! Electronic Markets and What They Mean for Marketing Arvind Rangaswamy / Significant Issues for theFuture: Some Additional Perspectives Blair Little, Knut Holt, Derek E. Till and Christopher A. Voss / The Customer’s Demands Jeremy Main / Rethinking the Role of Marketing / A Plan to Invent the Marketing We Need Today / 15. Rethinking Marketing: Peter Drucker’s Challenge / Is Marketing Academia Losing Its Way? David J. Reibstein and George Day / Absorbing the Customer Jeremy Main / The 5 C’s of Convergence Marketing Vijay Mahajan and Robert E. Gunther / Portfolio Orchestration: Towards a New Advertising Model Catherine Gardner / Toward a New Marketing Paradigm / Perspectives of Other Scholars / Jerry Wind: A Renaissance Man Philip Kotler / Jerry Wind on the Future of Marketing David J. Reibstein / The Fox or the Hedgehog? Frederick E. Webster Jr. / George S. Day Interviews Yoram (Jerry) Wind / A Conversation about the Future of Marketing 2014 • 3104 pages • Hardback: ` 36,000.00 (9788132110033)

LEGENDS IN MARKETING: GEORGE S. DAY 7 Volume Set Edited by Jagdish N. Sheth Emory University, Atlanta CONTENTS VOLUME 1: CUSTOMER AND CONSUMER INSIGHTS / Appendix of Sources / Series Introduction Jagdish N. Sheth / Set Introduction Jagdish N. Sheth / Volume Introduction: Customer and Consumer Insights David A. Aaker / Attitudes and Awareness as Predictors of Market Share Henry Assael / A Two-Dimensional Concept of Brand Loyalty / Using Cluster Analysis to Improve Marketing Experiments Roger M. Heeler / Stability of Appliance Brand Awareness W. Pratt / Evaluating Models of Attitude Structure / Attitude Change, Media and Word of Mouth / Non-Response Bias and Callbacks in Sample Surveys William C. Dunkelberg / A Dynamic Recursive Model of the Relationship of Attitude Change and Behavior Change David A. Aaker / The Threats to Marketing Research / Data Quality, Level of Aggregation, and Nonmetric Multidimensional Scaling Solutions Terry Deutscher and Adrian Ryans / Increasing the Effectiveness of Marketing Research David A. Aaker / Attitudinal Predictions of Choice of Major Appliance Brands Terence Deutscher / A Recursive Model of Communication Processes David A. Aaker / Theories of Attitude Structure and Change / Attitude Stability, Changeability and Predictive Ability / Identifying Environmental Influences on Brand Choice Decisions / Perspectives of Other Scholars / Commentary on George S. Day Katherine N. Lemon / Commentary on George S. Day Don Lehmann / Commentary on George S. Day Richard Staelin / David Aaker interviews George S. Day / Interview of George S. Day David Aaker VOLUME 2: COMPETITIVE MARKETS: STRUCTURE AND BEHAVIOR / Appendix of Sources / Series Introduction Jagdish N. Sheth / Set Introduction Jagdish N. Sheth / Volume Introduction: Competitive Markets: Structure and Behavior Allan Shocker / 1. Customer-Oriented Approaches to Identifying Product-Markets Allan D. Shocker and Raj Srivastava / 2. Strategic Market Identification and Analysis: An Integrated Approach / 3. The Product Life Cycles: Analysis and Applications Issues / 4. Diagnosing the Experience Curve David B. Montgomery / 5. Orienting Marketing Research Toward Testing Strategic Assumptions / 6. Cooperative Behavior in Vertical Markets: The Influence of Transaction Cost and Competitive Strategies Saul Klein / 7. Evolutionary Processes in Competitive Markets: Beyond the Product Life Cycle Mary Lambkin / 8. Managerial Representations of Competitive Advantage Prakash Nedungadi / 9. The Public Policy Context of the Relevant Market Question William F. Massey and Allan D. Shocker / 10. An Exploratory Study of the Influence of Usage Situation on Perceptions of Product-Markets Raj Srivastava and Allan D. Shocker / 11. Incorporating the Customer Dimension into the Business Definition / 12. Pioneers that Survive: Managing the Risks of Early Market Entry / 13. Burnout or Fadeout: The Risks of Early Entry into High Technology Markets Jonathan Freeman / 14. How Firms Adapt to Evolving MArket John Kimberly / 15. Assessing Future Markets for New Technologies / 16. Assessing Competitive Arenas: Who are Your Competitors? / Perspectives of Other Scholars / 17. Commentary on George S. Day Rajendra Srivastava / 18. Commentary on George S. Day Mary Lambkin / Allan Shocker interviews George S. Day / 19. Interview of George S. Day Allan Shocker VOLUME 3: STRATEGIC MARKETING: ASSESSING AND FORMULATING STRATEGY / Appendix of Sources / Series Introduction Jagdish N. Sheth / Set Introduction Jagdish N. Sheth / Volume Introduction: Strategic Marketing: Assessing and Formulating Strategy V. Kumar / Diagnosing the Product Portfolio / Strategic Planning and Marketing: Time for a Constructive Partnership Yoram Wind / Analytical Approaches to Strategic Market Planning / Marketing Theory with a Strategic Orientation Robin Wensley / Tough Questions for Developing Strategies / Using Price Discounts as a Competitive Weapon Adrian Ryans / Assessing Advantage: A Framework for Diagnosing Competitive Superiority Robin Wensley / Deciding How to Compete / Strategic Channel Design Erin Anderson and V. Kasturi Rangan / Achieving Advantage with a New Dominant Logic / Hazards of Generalized Strategy Prescriptions / Maintaining the Competitive Edge: Creating and Sustaining Advantage in Dynamic Competitive Environment / Signaling to Competitors Oliver Heil and David Reibstein / Market Strategies and Theories of the Firm Robin Wensley / Putting PIMS Into Perspective: Enduring Contributions to Strategy Questions / Managing Brands in Global Markets David Reibstein / Evaluating Strategic Alternatives / Perspectives of Other Scholars / Commentary on George S. Day Paul W. Farris / Commentary on George S. Day Robin Wensley / Commentary on George S. Day Venkatesh Shankar / V. Kumar interviews George S. Day / Interview of George S. Day V. Kumar VOLUME 4: STRATEGIC MARKETING: ORGANIZATIONAL ORIENTATION AND CAPABILITIES / Appendix of Sources / Series Introduction Jagdish N. Sheth / Set Introduction Jagdish N. Sheth / Volume Introduction: Strategic Marketing: Organizational Orientation and Capabilities Frederick Webster, Jr / Marketing's Contribution to the Strategy Dialogue / Domains of Ignorance: What Marketers Need to Know Katherine E. Jocz and H. Paul Root / Capabilities of Market-Driven Organizations / Continuous Learning About Markets / Harnessing the Marketing Information Revolution: Towards the Market Driven Learning Organisation Rashi Glazer / What Does It Mean to be Market-Driven? / Organizing for Interactivity / Managing Marketing Relationships / Aligning Organization to the Market / Misconceptions about Market Orientation / Creating a Market-driven Organization / Managing the Market Learning Process / Creating a Superior Customer Relating Capability / Capitalizing on the Internet Opportunity Katrina F. Bens / Aligning the Organization with the Market / The Path to Customer Centricity Denish Shah, Roland T. Rust, A Parasuraman and Richard Staelin / Closing the Marketing Capabilities Gap / An Outside In Perspective to Strategy: Step Outside to See what’s Important Christine Moorman / Perspectives of Other Scholars / Commentary on George S. Day Ajay K. Kohli / Commentary on George S. Day Philip Kotler / Frederick Webster, Jr interviews George S. Day / Interview of George S. Day Frederick Webster, Jr VOLUME 5: STRATEGIC MANAGEMENT / Appendix of Sources / Series Introduction Jagdish N. Sheth / Set Introduction Jagdish N. Sheth / Volume Introduction: Strategic Management Paul J.H. Schoemaker / Evaluating Business Strategies / Valuing Market Strategies Liam Fahey / Putting Strategy into Shareholder Value Analysis Liam Fahey / Finding Value in Strategies Liam Fahey / Peripheral Vision: Sensing and Acting on Weak Signals Paul Schoemaker / 6. Driving Through the Fog: Managing at the Edge Paul Schoemaker / Extended Intelligence Networks: Minding and Mining the Periphery Paul J.H. Schoemaker, and Scott A. Snyder / Scanning the Periphery Paul J.H. Schoemaker

20A Legends in Marketing / Legends in Consumer Behavior

/ Leading the Vigilant Organization Paul J.H. Schoemaker / Seeing Sooner: Scan for Weak Signals from the Periphery Paul J.H. Schoemaker / Are You a ‘Vigilant Leader’? Paul J.H. Schoemaker / How to Make Sense of Weak Signals Paul J.H. Schoemaker / Why We Miss the Signs Paul J.H. Schoemaker / Integrating Organizational Networks, Weak Signals and Strategic Radars and Scenario Planning Paul J.H. Schoemaker and Scott A. Snyder / Regaining Relevance: The outside-in Turnaround Christine Moorman / An outside-in approach to resource-based theories / Perspectives of Other Scholars / Commentary on George S. Day Liam Fahey / Commentary on George S. Day Rajan Varadarajan / Paul Schoemaker interviews George S. Day / Interview of George S. Day Paul Schoemaker VOLUME 6: INNOVATION AND GROWTH / Appendix of Sources / Series Introduction Jagdish N. Sheth / Set Introduction Jagdish N. Sheth / Volume Introduction: Innovation and Growth Gerard J. Tellis / Using Attitude Change Measures to Evaluate New Product Introductions / A Strategic Perspective on Product Planning / The Perils of High Growth Markets David A. Aaker / Setting the Growth Direction / New Directions for Corporations: Conditions for Successful Renewal / Enhancing the Ideation Capability / Strategies for Surviving a Shakeout / Enhancing New Product Development Performance: An Organisational Learning Perspective (with Marjori E. Adams and Deborah Dougherty) / Avoiding the Pitfalls of Emerging Technologies Paul J.H. Schoemaker / Shakeouts in Digital Markets: Lessons from B2B Exchange Adam J. Fein & Gregs Ruppersberger / Feeding the Growth Strategy / Which Way Should You Grow? / Is it Real? Can We Win? Is It Worth It? Managing Risk and Reward in Innovation Portfolios / Innovating in Uncertain Markets: Ten Lessons for Green Technologies Paul J.H. Schoemaker / Perspectives of Other Scholars / Commentary on George S. Day Christine Moorman / Commentary on George S. Day Mohan Sawhney / Gerard J. Tellis interviews George S. Day / Interview of George S. Day Gerard J. Tellis VOLUME 7: MARKETING IN THE FIRM AND SOCIETY / Appendix of Sources / Series Introduction Jagdish N. Sheth / Set Introduction Jagdish N. Sheth / Volume Introduction: Marketing In the Firm and Society David Reibstein / A Guide to Consumerism David Aaker / Corporate Responses to Consumerism Pressure David Aaker / Information Disclosure and Consumer Behavior: An Empirical Evaluation of Truth in-lending” William K. Brandt / Consumer Research and the Evaluation of Information Disclosure Requirements: The Case of Truth in Lending William K. Brandt / Full Disclosure of Comparative Performance Information to Consumers: Problems and Prospects / Information Disclosure and Consumer Credit Knowledge: A Longitudinal Analysis William K. Brandt and Terry Deutscher / Assessing the Effects of Information Disclosure Requirements / When Do the Interests of Academics and Managers Converge? / Marketing's Contribution to the Strategy Dialogue / Reinventing Marketing in the Digital Era / Aligning the Organization with the Market / Using the Past as a Guide to the Future: Reflections on the History of the Journal of Marketing / Charting New Directions for Marketing David B. Montgomery / A Tribute to Peter Drucker Jenny Darroch and Stern Slater / Is Marketing Academia Losing Its Way? David J. Reibstein and Jerry Wind / Looking Into Marketing’s Future Samantha Howland and Roch Parayre / The CMO and the Future of Marketing Robert Malcolm / Jerry Wind on the Future of Marketing: Tracing the Evolution of His Thinking / Perspectives of Other Scholars / Commentary on George S. Day William L. Wilkie / Commentary on George S. Day Robert Malcolm / Commentary on George S. Day Valarie Zeithaml / David Reibstein interviews Jacob Jacoby / Interview of Jacob Jacoby David Reibstein 2015 • Hardback: ` 32,000.00 (9789351502890)

Legends in Consumer Behavior The Legends in Consumer Behavior series captures the essence of the most important contributions made in the field of consumer behavior in the past several decades. It reproduces the seminal works of the legends in the field, which are supplemented by interviews of these legends as well as by the opinions of other scholars about their work.

LEGENDS IN CONSUMER BEHAVIOR: RUSSELL W. BELK 10 Volume Set Edited by Jagdish N. Sheth Emory University, Atlanta CONTENTS VOLUME I: EARLY WORK: SITUATIONS, SYMBOLISM, AND CRITIQUING THE DOMINANT PARADIGM / Volume Introduction: Once Upon A Time: Preamble to Russell W. Belk / Legends Volume One by Hope Jensen Schau / Occurrence of Word-of-Mouth Buyer Behavior as a Function of Situation and Advertising Stimuli / Application and Analysis of the Behavioral Differential Inventory for Assessing Situational Effects in Buyer Behavior / Situational Variables and Consumer Behavior / The Objective Situation as a Determinant of Consumer Behavior / Assessing the Effects of Visible Consumption on Impression Formation / A Free Response Approach to Developing Product-Specific Consumption Situation Taxonomies / Effects of Consistency of Visible Consumption Patterns on Impression Formation / Determinants of Consumption Cue Utilization in Impression Formation: An Association Derivation and Experimental Verification / The Eye of the Beholder: Individual Differences in Perceptions of Consumption Symbolism (with Robert N. Mayer and Kenneth D. Bahn) / Acquisition of Consumption Stereotypes by Children (with Robert N. Mayer) / Developmental Recognition of Consumption Symbolism (with Kenneth D. Bahn and Robert N. Mayer) / Children’s Recognition of Consumption Symbolism in Children’s Products (with Robert N. Mayer and Amy Driscoll) / The Young Child’s Recognition of Consumption Symbols and Their Social Implications (with Amy M. Driscoll and Robert N. Mayer) / Fashion and Impression Formation among Children (with Robert N. Mayer) / Issues in the Intention–Behavior Discrepancy / A Modest Proposal for Creating Verisimilitude in Consumer-Information—Processing Models and Some Suggestions for Establishing a Discipline to Study Consumer Behavior / Perspectives of Other Scholars / A Commentary on Belk’s Early Work Alladi Venkatesh / “In the Beginning...” Elizabeth C. Hirschman / Russ Belk: The Early Years Dennis Rook / Hope Schau Interviews Russell W. Belk / Research Methods, Media, and Objects Have Become Much Richer / VOLUME 2: AN ALTERNATIVE APPROACH: RE-ENCHANTING CONSUMPTION / Volume Introduction: Better the Devil You Know: A Thumbnail Hagiography John F. Sherry, Jr. / Manifesto for a Consumer Behavior of Consumer Behavior / Against Thinking / Art versus Science as Ways of Generating Knowledge about Materialism / What Should ACR Want to Be When It Grows Up? / The Role of the Odyssey in Consumer Behavior and in Consumer Research / A Naturalistic Inquiry into Buyer and Seller Behavior at a Swap Meet (with John F. Sherry, Jr. and Melanie Wallendorf) / Deep Meaning in Possessions: The Paper (with Melanie Wallendorf and Deborah Heisley) / Lessons Learned / The History and Development of the Consumer Behavior Odyssey / Ella’s Elephants and the Three Blind White Guys / Unpacking My Library: The Marketing Professor in the Age of Electronic Reproduction / Videography in Marketing and Consumer Research (with Robert V. Kozinets) / You Ought to be in Pictures: Envisioning Marketing Research / Camcorder Society: Quality Videography in Consumer and Marketing Research (with Robert V. Kozinets) / The Modeling–Empiricism Gap: Lessons From The Qualitative–Quantitative Gap in Consumer Research / Multimedia Approaches to Qualitative Data and Representations / Examining Markets, Marketing, Consumers, and Society through Documentary Films / Visual and Projective Methods in Asian Research / Perspectives of Other Scholars / The Man Who Moved Mountains... Marylouise Caldwell / Russell W. Belk: The Odyssian Wanderer Pauline Maclaran / The Passions and Publications of Russell W. Belk Jonathan E. Schroeder / John F. Sherry, Jr., Interviews Russell W. Belk / Ten Questions for Russell W. Belk VOLUME 3: MATERIALISM AND CONSUMER CULTURE: QUESTIONING WHAT MATTERS IN LIFE / Volume Introduction: The Journey from Materialism to Legitimations of Materialism, Consumer Desires, and Consumer Cultures Güliz Ger / Worldly Possessions: Issues and Criticisms / Materialism: Trait Aspects of Living in the Material World / Materialism and Magazine Advertising During the Twentieth Century (with Richard W. Pollay) / Happy Thought (ACR Presidential Address) / Material Values in the Comics: A Content Analysis of Comic Books Featuring Themes of Wealth / Third World Consumer Culture / Effects of Identification with Comic Book Heroes and Villains of Consumption on Materialism among Former Comic Book Readers / Attachment to Possessions / Cross-Cultural Differences in Materialism (with Güliz Ger) / Accounting for Materialism in Four Cultures (with Güliz Ger) / Aboriginal Consumer Culture (with Ronald Groves and Per Ostergaard) / The Human Consequences of Consumer Culture / Consumption, Mass Consumption, and Consumer Culture / Nationalism and Ideology in an Anticonsumption Movement (with Rohit Varman) / Philosophies for Less Consuming Societies / Perspectives of Other Scholars / Russell W. Belk on Materialism and Consumer Culture A. Fuat Firat / The Materialisation of Russell W. Belk Per Ostergaard / Materialism and Consumer Culture: Questioning What Matters in Life Karin M. Ekström / Güliz Ger Interviews Russell W. Belk / “My Perspective Shifted From More Psychological To More Sociological”

21A Legends in Consumer Behavior

VOLUME 4: CONSUMER SENSE OF SELF AND IDENTITY / Volume Introduction John W. Schouten / Explanations for Congruence between Patron Stereotypes and Patron Self Concepts / Generational Differences in the Meanings of Things, Products, and Activities / Identity and the Relevance of Market, Personal, and Community Objects / Possessions and the Extended Self / Possessions and the Sense of Past / Artifacts, Identity, and Transition: Favorite Possessions of Indians and Indian Immigrants to the United States (with Raj Mehta) / Metaphoric Relationships with Pets / Material Culture and the Extended or Unextended Self in Our University Offices (with Joel C. Watson) / Extended Self and Possessions in the Workplace (with Kelly Tian) / Consumption and Identity / Representing Global Consumers: Desire, Possession, and Identity / People and Things / Possessions and Self / Disney Discourses of Self and Other: Animality, Primitivity, Modernity, and Postmodernity (with Shona Bettany) / Extended Self in a Digital Age / Shared Possessions/ Shared Self (with Rosa Llamas) / Tourist Photographs: Signs of Self (with Joyce Hsiu-yen Yeh) / Perspectives of Other Scholars / Beyond ‘Beyond the Extended Self’: Russ Belk on Identity Aaron Ahuvia / Russell W. Belk: Exploring New Academic Frontiers of Consumption and Self-Identity Ayalla Ruvio / Epic Consumer Research Kelly Tian / John W. Schouten Interviews Russell W. Belk / “Everything I Research Teaches Me Something about Myself” VOLUME 5: HISTORICAL AND CULTURAL APPROACHES TO CONSUMPTION / Volume Introduction Janeen Arnold Costa and Gary J. Bamossy / Cultural and Historical Differences in Concepts of Self and Their Effects on Attitudes toward Having and Giving / Images of Ourselves: The Good Life in Twentieth Century Advertising (with Richard W. Pollay) / Materialism and Status Appeals in Japanese and US Print Advertising (with Richard W. Pollay) / Variations in Consumer Wants across Times and Cultures / The Benefits and Problems of Market Socialism for Chinese Consumers / Moving Possessions: An Analysis Based on Personal Documents from the 1847–1869 Mormon Migration / Battling Worldliness in the New Zion: Mercantilism versus Homespun in Nineteenth-Century Utah / The Mountain Man Myth: A Contemporary Consuming Fantasy (with Janeen Arnold Costa) / Pimps for Paradise: Missionaries, Monetary Funds, and Marketers / Chinese Consumer Readings Of Global And Local Advertising Appeals (with Nan Zhou) / This We Remember: Consuming Representation via the Web Posting of War Photographs (with Thuc-Doan T. Nguyen) / Advertising Consumer Culture in 1930s Shanghai: Globalization and Localization in Yuefenpai (with Xin Zhao) / Politicizing Consumer Culture: Advertising’s Appropriation of Political Ideology in China’s Social Transition (with Xin Zhao) / Marketing and the Multiple Meanings of Australian Aboriginal Art (with Ronald Groves) / Social Change and Gendered Gift-Giving Rituals: A Historical Analysis of Valentine’s Day in Japan (with Yuko Minowa and Olga Khomenko) / Perspectives of Other Scholars / Russell W. Belk: Consumer Historian Terrence H. Witkowski / Belk’s Adventure in Cross-Cultural and Historical Consumer Research Xin Zhao / Russell W. Belk—Vicarious Role Model Jan Brace-Govan / Janeen Arnold Costa and Gary J. Bamossy Interviews Russell W. Belk / “There is Much to Be Learned from Earlier Technological Revolutions”VOLUME 6: GLOBALISM AND CONSUMPTION / Volume Introduction:Knowing Wisdom, Madness And Folly: Russell W. Belk’s Contribution to Globalism and Consumption Samuel K. Bonsu / A Critical Assessment of International Tourism (with Janeen Arnold Costa) / Third World Tourism: Panacea or Poison? The Case of Nepal / International Tourism: An Assessment and Overview (with Janeen Arnold Costa) / Hyperreality and Globalization: Culture in the Age of Ronald McDonald / Consumption Patterns of the New Elite in Zimbabwe / ‘Look at Them Blokes! Got No Bloody Control See’: Alcohol Consumption and the Australian Aborigine (with Ronald Groves) / Sinolization: An International Advertising Strategy for China (with Xin Zhao) / What’s Wrong with Globalism and What’s to Be Done about It? / Consumer Ethics across Cultures (with Timothy Devinney and Giana Eckhardt) / Out of Sight and Out of Our Minds: What of Those Left behind by Globalism? / Glocal Understandings: Female Readers’ Perceptions of the New Woman in Chinese Advertising (with Kineta H. Hung and Stella Yiyang Li) / Skin Lightening and Beauty in Four Asian Cultures (with Eric P. H. Li, Hyun Min, Junko Kimura, and Shalini Bahl) / Shangri-La: Messing with a Myth (with Rosa Llamas) / Advertising and Consumer Culture in Old Shanghai (with Xin Zhao) / The Naomi Klein Brand / Cultures, Consumers, and Corporations / Perspectives of Other Scholars / Russell W. Belk—A Model Glocal Brand Dannie Kjeldgaard / An Insider’s Perspective: Russell W. Belk’s Contribution to the Field of Globalism and Consumption Ekant Veer / Is This Guy Human?! Appreciation for Russell W. Belk: A True Legend in the Field of Consumer Behavior Lisa Peñaloza / Samuel K. Bonsu Interviews Russell W. Belk / Knowing the Man: Interview with Russ Belk / VOLUME 7: GIFT-GIVING, SHARING, AND CONSUMPTION HOLIDAYS / Volume Introduction: Santa Claus as Scholar, Consumption Research as Passion: The Impact of Russell W. Belk’s Research on Gift-Giving, Sharing and Consumption Holidays Cele Otnes / Gift-Giving Behavior / It’s the Thought that Counts: A Signed Digraph Analysis of Gift-Giving / Effects of Gift-Giving Involvement on Gift Selection Strategies / A Child’s Christmas in America: Santa Claus as Deity, Consumption as Religion / Me and Thee Versus Mine and Thine: How Perceptions of the Body Influence Organ Donation and Transplantation / Halloween: An Evolving American Consumption Ritual / Gift Giving as Agapic Love: An Alternative to the Exchange Paradigm Based on Dating Experiences (with Gregory S. Coon) / Materialism and the Modern U.S. Christmas / Materialism and the Making of the Modern American Christmas / Christmas Shopping Scenes: From Modern Miracle to Postmodern Mall (with Wendy Bryce) / Studies in the New Consumer Behavior / The Perfect Gift / The Meanings of Lesbian and Gay Pride Day: Resistance through Consumption and Resistance to Consumption (with Steven M. Kates) / Christmas in Japan: Globalization versus Localization (with Junko Kimura) / Why Not Share Rather Than Own? / Sharing / The Nature and Effects of Sharing in Consumer Behavior (with Rosa Llamas) / Perspectives of Other Scholars / Impure and Multiple! Taking Full Advantage of Belk’s Extensions of Giving Domen Bajde / Is There a Santa Claus? Authentic Christmas and Social Constructionism Junko Kimura / Lessons I’ve Learned from Reading Russ Eileen Fischer / Cele Otnes Interviews Russell W. Belk / Gifts, Sharing, and Rituals: Interview with Russell W. Belk / VOLUME 8: COLLECTING, LUXURY, AND THE PRODUCTION OF CONSUMER DESIRE / Volume Introduction: Desire for Journeys—Journeys of Desire Søren Askegaard / Acquiring, Possessing, and Collecting: Fundamental Processes in Consumer Behavior / Collectors and Collecting / Nouveaux Riches as Quintessential Americans: Case Studies of Consumption in an Extended Family (with Janeen Arnold Costa) / Collecting in a Consumer Culture (with Melanie Wallendorf, John F. Sherry Jr., and Morris B. Holbrook) / Collecting as Luxury Consumption: Effects on Individuals and Households / Of Mice and Men: Gender Identity in Collecting (with Melanie Wallendorf) / Chocolate Delights: Gender and Consumer Indulgence (with Janeen Arnold Costa) / The Double Nature of Collecting: Materialism and Anti-Materialism / Leaping Luxuries and Transitional Consumers / The Missing Streetcar Named Desire (with Güliz Ger and Søren Askegaard) / Consumption in Affluent Societies (with Güliz Ger) / The Fire of Desire: A Multisited Inquiry into Consumer Passion (with Güliz Ger and Søren Askegaard) / Remembrances of Things Past: Silent Voices in Collections / Been There, Done That, Bought the Souvenirs: Of Journeys and Boundary Crossing / Marketing and Envy / Benign Envy / Perspectives of Other Scholars / The Road Not Taken Margaret K. Hogg / The Empire of Desire: A Commentary about Researcher Passion Rosa Llamas / Russ Belk: Into the Epicenter of Consumer Motivations and Meanings David Glen Mick / Søren Askegaard Interviews Russell W. Belk / “Views on CCT versus BDT/CIP are Really Incommensurate” VOLUME 9: DISCIPLINE AND LIBERATION IN CONSUMPTION / Volume Introduction: Russ Belk’s (Belkian) Perspective on Discipline and Liberation in Consumption: A Convergence of the Cosmopolitan and the Carnivalesque Craig J. Thompson / Learning to Want Things (with Nan Zhou) / Becoming A Consumer Society: A Longitudinal and Cross-Cultural Content Analysis of Print Advertisements from Hong Kong, the People’s Republic of China, and Taiwan (with David K. Tse and Nan Zhou) / Carnival, Control, and Corporate Culture in Contemporary Halloween Celebrations / ACR Fellow’s Address: Awards, Rewards, Prizes, and Punishments / I’d Like to Buy the World a Coke: Consumptionscapes of the “Less Affluent World (with Güliz Ger) / Romanian Consumer Desires and Feelings of Deservingness / Sexual Consumption in the Time of AIDS: A Study of Prostitute Patronage in Thailand (with Per Østergaard and Ronald Groves) / May the Farce Be with You: On Las Vegas and Consumer Infantalization / Men and Their Machines / The Cult of Macintosh (with Gülnur Tumbat) / Exchange Taboos From an Interpretive Perspective / Selling God’s Book / Dirty Little Secret: Home Chaos and Professional Organizers (with Joon Yong Seo and Eric Li) / Weaving a Web: Subaltern Consumers, Rising Consumer Culture, and Television (with Rohit Varman) / Consuming Postcolonial Shopping Malls (with Rohit Varman) / Perspectives of Other Scholars / Ramblin’ Man Stephen Brown / Discipline and Liberation in Consumption Morris B. Holbrook / Carnival and Ideology in Consumer Culture Rohit Varman / Craig J. Thompson Interviews Russell W. Belk / “I Like to Think that I am a Promiscuous Reader” / VOLUME 10: Magic and Religion in Consumption Practices / Volume Introduction: The Scent of the Spirit—Belk’s Take on Religion, Myth and Consumer Culture Robert V. Kozinets / Heaven on Earth: Consumption at Heritage Village, USA (with Thomas C. O’Guinn) / The Sacred and the Profane in Consumer Behavior: Theodicy on the Odyssey (with Melanie Wallendorf and John F. Sherry, Jr.) / The Sacred Meanings of Money (with Melanie Wallendorf) / The Ineluctable Mysteries of Possessions / Once in a Lifetime: Travel as Sacred Experience (with Ronald Groves) / Do Not Go Cheaply Into That Good Night: Death-Ritual Consumption in Asante, Ghana (with Samuel K. Bonsu) / Shoes and Self / Possessions, Self, and the Sacred / Consuming Cool: Behind the Unemotional Mask (with Kelly Tian and Heli Paavola) / Privacy and Gendered Spaces in Arab Gulf Homes (with Rana Sobh) / The Sacred in Consumer Culture / Marketing a new African God: Pentecostalism and Material Salvation in Ghana (with Samuel K. Bonsu) / Gender and Privacy in Arab Gulf States: Implications for Consumption and Marketing (with Rana Sobh) / Marketplace Tensions in Extraordinary Experiences (with Gülnur Tumbat) / Specialty Magazines and Flights of Fancy: Feeding the Desire to Desire / Perspectives of Other Scholars / Professor Finds God At Wal-Mart: Russ Belk on Religion Thomas C. O’Guinn / The Sacred and Beyond: A Commentary on the Work of Russ Belk Diego Rinallo / Consumer Behavior and the Sacred Darach Turley / Robert Kozinets Interviews Russell W. Belk / Magic and Religion Questions and Answers 2014 • 3782 pages • Hardback ` 25,000.00 (9788132113171)

22A Legends in Consumer Behavior

LEGENDS IN CONSUMER BEHAVIOR: MORRIS B. HOLBROOK 15 Volume Set Edited by Jagdish N. Sheth Emory University, Atlanta CONTENTS VOLUME 1: TRADITIONAL DECISION-ORIENTED APPROACHES: ATTITUDE INFORMATION-PROCESSING, AND FEATURES- PERCEPTIONS-AFFECT MODELS / Attitude Models / Multi-attribute Attitude Models: A Comparative Analysis Morris B. Holbrook and James M. Hulbert / Comparing Multi-attribute Attitude Models by Optimal Scaling Morris B. Holbrook / Beyond Attitude Structure: Toward the Informational Determinants of Attitude Morris B. Holbrook / Assessing the Real-to-Artificial Generalizability of Multiattribute Attitude Models in Tests of New Product Designs Morris B. Holbrook and William J. Havlena / Information-Processing Models / A Study of the Interface between Attitude Structure and Information Acquisition Using a Questionnaire-based Information-display Sheet Morris B. Holbrook and Karl A. Maier / Attitude Structure and Search: An Integrative Model of Importance-directed Information Processing Morris B. Holbrook, David A. Velez and Gerard J. Tabouret / Importance, Elicitation Order, and Expectancy × Value Michael J. Ryan and Morris B. Holbrook / Perceptual Veridicality / Perceptual Veridicality in Esthetic Communication: A Model, General Procedure, and Illustration Morris B. Holbrook and Stephen A. Bertges / Detecting the Differences in Jazz: A Comparison of Methods for Assessing Perceptual Veridicality in Applied Aesthetics Morris B. Holbrook and Joel Huber / Refinements in Preference Models / Feature Interactions in Consumer Judgments of Verbal versus Pictorial Presentations Morris B. Holbrook and William L. Moore / Situational Psychophysics and the Vending-Machine Problem Joel Huber, Morris B. Holbrook and Susan Schiffman / Estimating Temporal Trends in Preferences Measured by Graded Paired Comparisons Joel Huber and Morris B. Holbrook / Effects of Competitive Context and of Additional Information on Price Sensitivity Joel Huber, Morris B. Holbrook and Barbara E. Kahn / Features-Perceptions- Affect Models / Integrating Compositional and Decompositional Analyses to Represent the Intervening Role of Perceptions in Evaluative Judgments Morris B. Holbrook / Effects of Tempo and Situational Arousal on the Listener’s Perceptual and Affective Responses to Music Morris B. Holbrook and Punam Anand / The Effects of Situation, Sequence, and Features on Perceptual and Affective Responses to Product Designs: The Case of Aesthetic Consumption Morris B. Holbrook and Punam Anand / Affective Overtones and Halo Effects / Separating Perceptual Dimensions from Affective Overtones: An Application to Consumer Aesthetics Morris B. Holbrook and Joel Huber / Using a Structural Model of Halo Effect to Assess Perceptual Distortion due to Affective Overtones Morris B. Holbrook / Lateralized Preferences / The Formation of Affective Judgments: The Cognitive-Affective Model versus the Independence Hypothesis Punam Anand, Morris B. Holbrook and Debra L. Stephens / The Convergent Validity of Dichotic Listening and Hemispheric Priming as Methods for Studying Lateralized Differences in Affective Responses Punam Anand and Morris B. Holbrook / Perspectives of Other Scholars / Reflections on the (Wonderful) Work of Morris B. Holbrook Mark I. Alpert / Morris the Renaissance Man Barbara E. Kahn / Commentary – Traditional Decision-Oriented Approaches James J. Kellaris / Interview of Morris B. Holbrook Joel Huber VOLUME 2: “RADICAL” EXPERIENTIAL VIEWS: THE CONSUMPTION EXPERIENCE AND CUSTOMER VALUE / The Consumption Experience – Concepts / The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun Morris B. Holbrook and Elizabeth C. Hirschman / Hedonic Consumption: Emerging Concepts, Methods and Propositions Elizabeth C. Hirschman and Morris B. Holbrook / O, Consumer, How You’ve Changed: Some Radical Reflections on the Roots of Consumption Morris B. Holbrook / Expanding the Ontology and Methodology of Research on the Consumption Experience Elizabeth C. Hirschman and Morris B. Holbrook / The Consumption Experience – Extensions / Actions and Reactions in the Consumption Experience: The Complementary Roles of Reasons and Emotions in Consumer Behavior Morris B. Holbrook, John O’Shaughnessy and Stephen S. Bell / On the Conceptual Link between Mass Customisation and Experiential Consumption: An Explosion of Subjectivity Michela Addis and Morris B. Holbrook / The Consumption Experience – Something New, Something Old, Something Borrowed, Something Sold: Part 1 Morris B. Holbrook / The Consumption Experience – Something New, Something Old, Something Borrowed, Something Sold: Part 2 Morris B. Holbrook / The Consumption Experience – Something New, Something Old, Something Borrowed, Something Sold: Part 3 Morris B. Holbrook / The Consumption Experience – Something New, Something Old, Something Borrowed, Something Sold: Part 4 Morris B. Holbrook / Consumers Just Wanna Have Fantasies, Feelings, and Fun!! Morris B. Holbrook / Customer Value – Concepts / The Nature of Customer Value: An Axiology of Services in the Consumption Experience Morris B. Holbrook / Axiology, Aesthetics, and Apparel: Some Reflections on the Old School Tie Morris B. Holbrook / Introduction to Consumer Value and Conclusions Morris B. Holbrook / Customer Value – Extensions / The Millennial Consumer in the Texts of Our Times: Experience and Entertainment Morris B. Holbrook / The Millennial Consumer in the Texts of Our Times: Exhibitionism Morris B. Holbrook / The Millennial Consumer in the Texts of Our Times: Evangelizing Morris B. Holbrook / ROSEPEKICECIVECI versus CCV – The Resource-Operant, Skills-Exchanging, Performance-Experiencing, Knowledge-Informed, Competence-Enacting, Co-producer–Involved, Value-Emerging, Customer-Interactive View of Marketing versus the Concept of Customer Value: “ / I Can Get It for You Wholesale” Morris B. Holbrook / Consumption Experiences and Customer Value – Empirical Studies / Quality and Value in the Consumption Experience: Phaedrus Rides Again Morris B. Holbrook and Kim P. Corfman / The Conceptualisation and Measurement of Consumer Value in Services Raquel Sánchez-Fernández, M. Ángeles Iniesta-Bonillo and Morris B. Holbrook / The Value of Value: Further Excursions on the Meaning and Role of Customer Value Martina G. Gallarza, Irene Gil-Saura and Morris B. Holbrook / Perspectives of Other Scholars / Commentary – “Radical” Experiential Views Martina Gallarza / Morris B. Holbrook: The Value of a Great Researcher and Friend Raquel Sánchez Fernández / Morris –The Experience Bernd H. Schmitt / Interview of Morris B. Holbrook Elizabeth C. Hirschman VOLUME 3: EMOTIONS / Emotions in the Consumption Experience – Concepts / The Role of Emotion in the Consumption Experience: Actions and Reactions in Consumer Behavior Morris B. Holbrook / The Role of Lyricism in Research on Consumer Emotions: Skylark, Have You Anything to Say to Me? Morris B. Holbrook / Emotions in the Consumption Experience – Empirical Studies / Using versus Choosing: The Relationship of the Consumption Experience to Reasons for Purchasing Morris B. Holbrook, Donald R. Lehmann and John O’Shaughnessy / Emotion in the Consumption Experience: Toward a New Model of the Human Consumer Morris B. Holbrook / The Varieties of Consumption Experience: Comparing Two Typologies of Emotion in Consumer Behavior William J. Havlena and Morris B. Holbrook / Assessing the Validity of Emotional Typologies William J. Havlena, Morris B. Holbrook and Donald R. Lehmann / A Stochastic Three-Way Unfolding Model for Asymmetric Binary Data Wayne S. DeSarbo, Donald R. Lehmann, Morris B. Holbrook, William J. Havlena and Sunil Gupta / Emotions and Consumption over Time – Empirical Studies / Play as a Consumption Experience: The Roles of Emotions, Performance, and Personality in the Enjoyment of Games Morris B. Holbrook, Robert W. Chestnut, Terence A. Oliva and Eric A. Greenleaf / An Approach to Investigating the Emotional Determinants of Consumption Durations: Why Do People Consume What They Consume for as Long as They Consume It? Morris B. Holbrook and Meryl P. Gardner / How Motivation Moderates the Effects of Emotions on the Duration of Consumption Morris B. Holbrook and Meryl P. Gardner / Illustrating a Dynamic Model of the Mood-Updating Process in Consumer Behavior Morris B. Holbrook and Meryl P. Gardner / Emotions in Advertising – Concepts and Typologies / The Role of Emotion in Advertising Morris B. Holbrook and John O’Shaughnessy / Toward a Standardized Emotional Profile (SEP) Useful in Measuring Responses to the Nonverbal Components of Advertising Morris B. Holbrook and Rajeev Batra / The Role of Emotion in Advertising Revisited: Testing a Typology of Emotional Responses Morris B. Holbrook and Richard A. Westwood / Developing a Typology of Affective Responses to Advertising Rajeev Batra and Morris B. Holbrook / Emotions and Responses to Advertising – Empirical Studies / Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising Morris B. Holbrook and Rajeev Batra / A Three-Component Model of Attitude toward the Ad: Effects of the Zipping and Zapping of Television Commercials T. J. Olney, Rajeev Batra and Morris B. Holbrook / Consumer Responses to Advertising: The Effects of Ad Content, Emotions, and Attitude toward the Ad on Viewing Time Thomas J. Olney, Morris B. Holbrook and Rajeev Batra / Perspectives of Other Scholars / Commentary – Emotions Rajeev Batra / Emotions and Consumption Experiences: An Emotional Retrospective William J. Havlena / Commentary – Emotions T. J. Olney / Interview of Morris B. Holbrook Meryl P. Gardner VOLUME 4: ESTHETICS AND TASTES, PART I: ART AND ENTERTAINMENT / Consumer Esthetics – Basic Concepts / Some Preliminary Notes on Research in Consumer Esthetics Morris B. Holbrook / Symbolic Consumer Behavior: An Introduction Morris B. Holbrook and Elizabeth C. Hirschman / Introduction: The Esthetic Imperative in Consumer Research Morris B. Holbrook / Progress and Problems in Research on Consumer Esthetics Morris B. Holbrook / Concepts from the Philosophy and Psychology of Art / Artistic Creation, Artworks, and Aesthetic Appreciation: Some Philosophical Contributions to Nonprofit Marketing Morris B. Holbrook and Robert B. Zirlin / Chasing the Wundt Curve: An Adventure in Consumer Esthetics Punam Anand and Morris B. Holbrook / The Eye of the Beholder: Beauty as a Concept in Everyday Discourse and the Collective Photographic Essay Morris B. Holbrook / Challenging Conventions in Arts Marketing: Experiencing the Skull Alan Bradshaw, Finola Kerrigan and Morris B. Holbrook / Empirical Studies of Real versus Artificial Esthetic Objects / Cue Configurality in Esthetic Responses Morris B. Holbrook and William L. Moore / The Use of Real versus Artificial Stimuli in Research on Visual Esthetic Judgments Joel Huber and Morris B. Holbrook / On the Importance of Using Real Products in Research on Merchandising Strategy Morris B. Holbrook / Empirical Studies of Esthetic Responses over Time / The Determinants of Esthetic Value and Growth Joel Huber and Morris B. Holbrook / A Dynamic Spatial Analysis of Changes in Aesthetic Responses Morris B. Holbrook, Eric A. Greenleaf and Robert M. Schindler / Empirical Studies of Movie Audiences / What’s an Oscar Worth? An Empirical Estimation of the Effects of Nominations and Awards on Movie Distribution and Revenues John C. Dodds and Morris B. Holbrook / The Role of Actors and Actresses in the Success of Films: How Much Is a Movie Star Worth? John C. Dodds, Alan Seigerman and Morris B. Holbrook / Modeling the Appeal of Movie Features to

23A Legends in Consumer Behavior

Demographic Segments of Theatrical Demand Ignacio Redondo and Morris B. Holbrook / Consumers’ Identification and Beyond: Attraction, Reverence, and Escapism in the Evaluation of Films Michela Addis and Morris B. Holbrook / Empirical Studies of Sports as Entertainment / Market Success as a Criterion for Assessing Player Contributions in Sports Businesses via a Regression-based Approach Using Adjusted Performance Measures and Quasi-dummy Variables Morris B. Holbrook / An Updating Model of Salary Adjustments in Major League Baseball: How Much Is a Home Run Worth? Morris B. Holbrook and Clifford J. Shultz, II / Perspectives of Other Scholars / A Commentary on the Contributions of Morris B. Holbrook Suman Basuroy and Aaron Gleiberman / Portrait of the Artist as a Young Cat: Holbrook, Aesthetics, and Marketing Peter H. Bloch / Analyzing Audiences, Framing Films, and Research Realities Charles B. Weinberg / Interview of Morris B. Holbrook Finola Kerrigan VOLUME 5: ESTHETICS AND TASTES, PART II: EFFECTS OF PERSONALITY, CLASS, AND EXPERTISE / Effects of Personality on Tastes / Patterns, Personalities, and Complex Relationships in the Effects of Self on Mundane Everyday Consumption: These Are 495 of My Most and Least Favorite Things Morris B. Holbrook / A Reexamination of Self- Monitoring and Judgments of Furniture Designs Morris B. Holbrook, Michael R. Solomon and Stephen S. Bell / Combining Esthetic and Social Value to Explain Preferences for Product Styles with the Incorporation of Personality and Ensemble Effects Stephen S. Bell, Morris B. Holbrook and Michael R. Solomon / Romanticism and Wanderlust: An Effect of Personality on Consumer Preferences Morris B. Holbrook and Thomas J. Olney / Effects of Class on Tastes / The Three Faces of Elitism: Postmodernism, Political Correctness, and Popular Culture Morris B. Holbrook / An Empirical Approach to Representing Patterns of Consumer Tastes, Nostalgia, and Hierarchy in the Market for Cultural Products Morris B. Holbrook / Market Clustering Goes Graphic: The Weiss Trilogy and a Proposed Extension Morris B. Holbrook / Death of the Arts Snob? Americans Have Become Omnivorous Culture Buffs Michael J. Weiss, Morris B. Holbrook and John Habich / Class-related Distinctions in American Cultural Tastes Morris B. Holbrook, Michael J. Weiss and John Habich / Disentangling Effacement, Omnivore, and Distinction Effects on the Consumption of Cultural Activities: An Illustration Morris B. Holbrook, Michael J. Weiss and John Habich / CB as I See It: Class and Income Morris B. Holbrook / Effects of Expertise on Tastes / Using Connoisseurs to Predict Mass Tastes Robert M. Schindler, Morris B. Holbrook and Eric A. Greenleaf / Rereading the Encyclopedias of Jazz: Analyses of Data on the Tastes of Readers, Critics, and Musicians from 1955 to 1970 Morris B. Holbrook / Audience Judgments as the Potential Missing Link between Expert Judgments and Audience Appeal: An Illustration Based on Musical Recordings of “My Funny Valentine” Morris B. Holbrook, Kathleen T. Lacher and Michael S. LaTour / On the Commercial Exaltation of Artistic Mediocrity: Books, Bread, Postmodern Statistics, Surprising Success Stories, and the Doomed Magnificence of Way Too Many Big Words Morris B. Holbrook / Expert Judgments versus Popular Tastes in the Case of Motion Pictures / Popular Appeal versus Expert Judgments of Motion Pictures Morris B. Holbrook / The Role of Ordinary Evaluations in the Market for Popular Culture: Do Consumers Have “Good Taste”? Morris B. Holbrook / Taste versus the Market: An Extension of Research on the Consumption of Popular Culture Morris B. Holbrook and Michela Addis / Art versus Commerce in the Movie Industry: A Two-Path Model of Motion-Picture Success Morris B. Holbrook and Michela Addis / Perspectives of Other Scholars / Intimations of Alterity: Meadows in the Mist and Music in the Night Douglas Brownlie / Commentary – Esthetics and Tastes, Part II Mark C. Gridley / Conversations at the Green Peridot – Highlights and Lowlights: A Commentary on My Friend Morris B. Holbrook Kathleen T. Lacher / Interview of Morris B. Holbrook Michela Addis VOLUME 6: NOSTALGIA AND AGE-RELATED PREFERENCES / Nostalgia – Concepts and Summaries / Echoes of the Dear Departed Past: Some Work in Progress on Nostalgia Morris B. Holbrook and Robert M. Schindler / On the New Nostalgia: “These Foolish Things” and Echoes of the Dear Departed Past Morris B. Holbrook / Nostalgia Proneness / Nostalgia and Consumption Preferences: Some Emerging Patterns of Consumer Tastes Morris B. Holbrook / Nostalgia Proneness and Consumer Tastes Morris B. Holbrook / Age-Related Preference Peaks and Moderating Effects / Some Exploratory Findings on the Development of Musical Tastes Morris B. Holbrook and Robert M. Schindler / What Do MBA’s like? Morris B. Holbrook / Critical Periods in the Development of Men’s and Women’s Tastes in Personal Appearance Robert M. Schindler and Morris B. Holbrook / Age, Sex, and Attitude toward the Past as Predictors of Consumers’ Aesthetic Tastes for Cultural Products Morris B. Holbrook and Robert M. Schindler / Market Segmentation Based on Age and Attitude toward the Past: Concepts, Methods, and Findings Concerning Nostalgic Influences on Customer Tastes Morris B. Holbrook and Robert M. Schindler / Nostalgia for Early Experience as a Determinant of Consumer Preferences Robert M. Schindler and Morris B. Holbrook / Interpretive Studies of Nostalgia / “These Foolish Things, The Dear Departed Past,” and the Songs of David Frishberg: A Commentary and Critique Morris B. Holbrook / Collectors and Collecting Russell W. Belk, Melanie Wallendorf, John F. Sherry, Morris B. Holbrook, Scott Roberts / Collecting in a Consumer Culture Russell W. Belk, Melanie Wallendorf, John F. Sherry, Jr. and Morris B. Holbrook / The Retailing of Performance and the Performance of Service: The Gift of Generosity with a Grin and the Magic of Munificence with Mirth Morris B. Holbrook / (Book Review) Rocking the Ages: The Yankelovich Report on Generational Marketing by J. Walker Smith and Ann Clurman Morris B. Holbrook / Book Review: Marketing – The Retro Revolution by Stephen Brown Morris B. Holbrook / Nostalgic Bonding: Exploring the Role of Nostalgia in the Consumption Experience Morris B. Holbrook and Robert M. Schindler / Time Travels in Retrospace: Unpacking My Grandfather’s Trunk – Some Introspective Recollections of Life on the Brule Morris B. Holbrook / Perspectives of Other Scholars / Morris B. Holbrook’s Levels of Nostalgia: An Invitation to a Research Journey Susan L. Holak / Play it Again Morris: On Pianos, the Past, and all that Jazz Pauline Maclaran / Missing Morris: Reminiscences, Retrospection, and Rigorous Research Jonathan E. Schroeder / Interview of Morris B. Holbrook Robert M. Schindler VOLUME 7: QUANTITATIVE METHODS: MDS, MDA, CCA, AND BEYOND / Early Works - Letter Perception / Note on Validity of a Mechanical Measure of Inter-Letter Similarity Morris B. Holbrook / A Comparison of Methods for Measuring the Interletter Similarity between Capital Letters Morris B. Holbrook / Effect of Subjective Verbal Uncertainty on Perception of Typographical Errors in a Proofreading Task Morris B. Holbrook / Effect of Subjective Interletter Similarity, Perceived Word Similarity, and Contextual Variables on the Recognition of Letter Substitutions in a Proofreading Task Morris B. Holbrook / The Role of Subjective Probability in Mediating the Relationship between Word Frequency and Recognition of Error Morris B. Holbrook / MDS, MDA, and CCA – Scaling and Spatial Representations / A Test of the Correspondence between Perceptual Spaces Based on Pairwise Similarity Judgments Collected With and Without the Inclusion of Explicit Ideal Objects Morris B. Holbrook and Rebecca S. Williams / Using Attribute Ratings for Product Positioning: Some Distinctions among Compositional Approaches Joel Huber and Morris B. Holbrook / Using Canonical Correlation to Construct Product Spaces for Objects with Known Feature Structures Morris B. Holbrook and William L. Moore / On the Predictive Validity of Joint-Space Models in Consumer Evaluations of New Concepts William L. Moore and Morris B. Holbrook / Conjoint Analysis of Objects with Environmentally Correlated Attributes: The Questionable Importance of Representative Design William L. Moore and Morris B. Holbrook / Constructing Joint Spaces from Pick-Any Data: A New Tool for Consumer Analysis Morris B. Holbrook, William L. Moore and Russell S. Winer / The Pick-Any Procedure versus Multidimensionality-Scaled Correlations: An Empirical Comparison of Two Techniques for Forming Preference Spaces Morris B. Holbrook and William L. Moore / Situation-specific Ideal Points and Usage of Multiple Dissimilar Brands Morris B. Holbrook / Applications to the Arts / The Spatial Representation of Responses toward Jazz: Applications of Consumer Esthetics to Mapping the Market for Music Morris B. Holbrook and Joel Huber / Marketing Strategy and the Structure of Aggregate, Segment-Specific, and Differential Preferences Morris B. Holbrook and Douglas V. Holloway / Mapping the Market for Esthetic Products: The Case of Jazz Records Morris B. Holbrook / Assessing the Convergent Validity of Decompositional and Compositional Methods in the Case of Socially Sensitive Perceptions Morris B. Holbrook and William L. Moore / Nonisomorphism, Shadow Features and Imputed Preferences Morris B. Holbrook, William L. Moore, Gary N. Dodgen and William J. Havlena / Applications to Leisure Activities / Representing Patterns of Association among Leisure Activities: A Comparison of Two Techniques Morris B. Holbrook / Allocating Discretionary Time: Complementarity among Activities Morris B. Holbrook and Donald R. Lehmann / Applications to Fashion / Mapping the Market for Fashion: Complementarity in Consumer Preferences Morris B. Holbrook and Glenn Dixon / Aims, Concepts, and Methods for the Representation of Individual Differences in Esthetic Responses to Design Features Morris B. Holbrook / Perspectives of Other Scholars / Commentary – Quantitative Methods Donna L. Hoffman / Multivariate Morris Donald R. Lehmann / Commentary – Quantitative Methods Russell S. Winer / Interview of Morris B. Holbrook William L. Moore VOLUME 8: QUALITATIVE METHODS, PART I: INTERPRETIVE APPROACHES / Overviews: Semiotics, Hermeneutics, and Interpretive Approaches / The Study of Signs in Consumer Esthetics: An Egocentric Review Morris B. Holbrook / The Dramatic Side of Consumer Research: The Semiology of Consumption Symbolism in the Arts Morris B. Holbrook / The Positivistic and Interpretive Sides of Semiotic Research on Artistic Consumption: Hermes Speaks Morris B. Holbrook / Having Fun with Qualitative Methods or Interpretive Approaches in Marketing and Consumer Research Morris B. Holbrook / Foreword to Doing Research Projects in Marketing, Management and Consumer Research Morris B. Holbrook / The Linguistic Turn in Marketing and Consumer Research / Some Further Dimensions of Psycholinguistics, Imagery, and Consumer Response Morris B. Holbrook / Understanding Consumer Behaviour: The Linguistic Turn in Marketing Research John O’Shaughnessy and Morris B. Holbrook / On the Scientific Status of Consumer Research and the Need for an Interpretive Approach to Studying Consumption Behavior Morris B. Holbrook and John O’Shaughnessy / Applications to Advertising / Gender and Genre in the Interpretation of Advertising Text Barbara B. Stern and Morris B. Holbrook / The Paco Man and What Is Remembered: New Readings of a Hybrid Language Morris B. Holbrook and Barbara B. Stern / Applications to Literature / Romanticism and Sentimentality in Consumer Behavior: A Literary Approach to the Joys and Sorrows of Consumption Morris B. Holbrook / Romanticism, Introspection, and the Roots of Experiential Consumption: Morris the Epicurean Morris B. Holbrook / Closely Read Books – Marketing Literature, Consumption as Text, and the Leaves from our Lives: Slow, Slower, and Slowest Morris B. Holbrook / ACR Fellows’ Bookshelf Morris B. Holbrook / Psychoanalytic Application / The Psychoanalytic Interpretation of Consumer Behavior: I Am an Animal Morris B. Holbrook / Stereography / Stereography in the Social Sciences: An Application Whose Time Has Come Morris B. Holbrook / Stereographic Visual Displays and the Three-dimensional Communication of Findings in Marketing Research Morris B. Holbrook / Three-dimensional Stereographic Visual Displays in Marketing and Consumer Research Morris B. Holbrook / Marketing Applications of Three-dimensional Stereography Morris B. Holbrook / Explaining the Vividness, Clarity, and Realism of Three-dimensional Stereoscopy Morris B. Holbrook / Probing Explorations, Deep Displays, Virtual Reality, and Profound Insights: The Four Faces of Stereographic Three-dimensional Images in Marketing and Consumer Research Morris B. Holbrook and Takeo Kuwahara / Perspectives of Other Scholars / The Prodigal Owl Stephen Brown / Commentary – Qualitative Methods, Part I John Deighton / John O’Shaughnessy Interviews Morris B. Holbrook / Interview of Morris B. Holbrook John O’Shaughnessy VOLUME 9: QUALITATIVE METHODS, PART II: SYMBOLIC CONSUMER BEHAVIOR OR CONSUMPTION SYMBOLISM / Symbolic Consumer Behavior in Films / The Semiology of Cinematic Consumption: Symbolic Consumer Behavior in Out of Africa Morris B. Holbrook and Mark W. Grayson / An Interpretation: Gremlins as Metaphors for Materialism Morris B. Holbrook / Seven Routes to Facilitating the Semiological Interpretation of Consumption Symbolism and Marketing Imagery in Works of Art: Some Tips for Wildcats Morris B. Holbrook / Personal Appearance and Consumption in Popular Culture: A Framework for Descriptive and Prescriptive Analysis Morris B. Holbrook, Lauren G. Block and Gavan J. Fitzsimons / Consuming the Vampire: Sex, Death, and Liminality Elizabeth C. Hirschman and Morris B. Holbrook / Consumption Symbolism in Plays, Television, and Music / Consumption Symbolism and Meaning in Works of Art: A Paradigmatic Case Morris B. Holbrook / The Role of the Humanities in Consumer Research:

24A Legends in Consumer Behavior

Close Encounters and Coastal Disturbances Morris B. Holbrook, Stephen S. Bell and Mark W. Grayson / Consumption as Communication in the World of Mrs. Cage Morris B. Holbrook / Entries on “Game Shows” and “Game Show Hosts, Hostesses, and Producers” Morris B. Holbrook / Entries on ‘Bakr, (Chesney Henry) “Chet” , Brubeck, David Warren, Charles, Ray Robinson, Desmond, Paul and Frishberg, David L. Morris B. Holbrook / Jazz-Related Symbolism in Films / A Book-Review Essay on the Role of Ambi- diegetic Film Music in the Product Design of Hollywood Movies: Macromarketing in La-La-Land Morris B. Holbrook / Ambi-diegetic Music in the Movies: The Crosby Duets in High Society Morris B. Holbrook / The Ambi-Diegesis of ‘My Funny Valentine’ Morris B. Holbrook / Music Meanings in Movies: The Case of the Crime-Plus-Jazz Genre Morris B. Holbrook / Art versus Commerce as a Macromarketing Theme in Three Films from the Young-Man-with-a-Horn Genre Morris B. Holbrook / Reply to Bradshaw, McDonagh, and Marshall: Turn off the Bubble Machine Morris B. Holbrook / Cinemusical Meanings in Motion Pictures: Commerce, Art, and Brando Loyalty ... or ... De Niro, My God, to Thee Morris B. Holbrook / Ambi-diegetic Music in Films as a Product-Design and -Placement Strategy: The Sweet Smell of Success Morris B. Holbrook / When Bad Things Happen to Great Musicians: The Role of Ambi-Diegetic Jazz in Three Tragedepictions of Artistic Genius on the Silver Screen Morris B. Holbrook / A Cinemusicaliterary Analysis of the American Dream as Represented by Biographical Jazz Comedepictions in the Golden Age of Hollywood Biopics: Blow, Horatio, Blow; O, Jakie, O; Go, Tommy, Go; No, Artie, No Morris B. Holbrook / Perspectives of Other Scholars / To Morris: A M.A.V.E.R.I.C.K. and Much More Marylouise Caldwell / Commentary – Qualitative Methods, Part II John W. Schouten / Interview of Morris B. Holbrook Alan Bradshaw VOLUME 10: QUALITATIVE METHODS, PART III: SUBJECTIVE PERSONAL INTROSPECTION / Subjective Personal Introspection (SPI) – The ACR Trilogy / I’m Hip: An Autobiographical Account of Some Musical Consumption Experiences Morris B. Holbrook / An Audiovisual Inventory of Some Fanatic Consumer Behavior: The 25-Cent Tour of a Jazz Collector’s Home Morris B. Holbrook / Steps toward a Psychoanalytic Interpretation of Consumption: A Meta-Meta-Meta-Analysis of Some Issues Raised by the Consumer Behavior Odyssey Morris B. Holbrook / The Consumer-Behavior Odyssey / From the Log of a Consumer Researcher: Reflections on the Odyssey Morris B. Holbrook / The Delivery and Consumption of Vacation Performances Jeffrey F. Durgee, Morris B. Holbrook and John F. Sherry / The Wives of Woodville Woodville Jeffrey F. Durgee, Morris B. Holbrook and Melanie Wallendorf / Introspective Applications / Just Junior, Dizzy, and Me on the Way to Our Gig Morris B. Holbrook / Loving and Hating New York: Some Reflections on the Big Apple Morris B. Holbrook / Tupperware, Tommy Moore, Teddy Bear and Tipper Gore – Pete, Jamie, Stew, Oyster and Morrie’s High School Reunion: Titillation and Titivation in Entelechic Entitulation Morris B. Holbrook / The Photographic Essay / Customer Value and Autoethnography: Subjective Personal Introspection and the Meanings of a Photograph Collection Morris B. Holbrook / Consumption Experience, Customer Value, and Subjective Personal Introspection: An Illustrative Photographic Essay Morris B. Holbrook / Photo Essays and the Mining of Minutiae in Consumer Research: ’bout the Time I Got to Phoenix Morris B. Holbrook / The Stereographic Photo Essay / Blizzard of 1996 Morris B. Holbrook / Stereo 3D Representations in Postmodern Marketing Research Morris B. Holbrook / Breaking Camouflage: Stereography as the Cure for Confusion, Clutter, Crowding, and Complexity Morris B. Holbrook / Walking on the Edge: A Stereographic Photo Essay on the Verge of Consumer Research Morris B. Holbrook / Collective Stereographic Photo Essays: An Integrated Approach to Probing Consumption Experiences in Depth Morris B. Holbrook and Takeo Kuwahara / Illuminations, Impressions, and Ruminations on Romanticism: Some Magical Concepts and Mystical Comments from Morris the Catoptric on the Superiority of Stereoscopy in Visual Representations of Marketing and Consumer Research Morris B. Holbrook / Journey to Kroywen: An Ethnoscopic Auto-Auto-Auto-Driven Stereographic Photo Essay Morris B. Holbrook / Perspectives of Other Scholars / To a Fellow Odyssean Russell W. Belk / Morris B. Holbrook, Subjective Personal Introspection, and the Hunger Games: A Young Researcher’s Introspective Perspective Markus Wohlfeil / Commentary – Qualitative Methods, Part III Arch G. Woodside / Interview of Morris B. Holbrook Stephen J. Gould / VOLUME 11: MARKETING APPLICATIONS – BRANDING, COMMUNICATIONS, AND STRATEGY / Branding – Product Image / Product Images: How Structured Rating Scales Facilitate Using a Projective Technique in Hypothesis Testing Morris B. Holbrook and Neville C. Hughes / Product Imagery and the Illusion of Reality: Some Insights from Consumer Esthetics Morris B. Holbrook / Perceptions of Western Products in Transforming Socialist Countries: The Moderating Role of Political Orientation Nader T. Tavassoli, Lauren Goldberg Block, Bernd H. Schmitt and Morris B. Holbrook / The Use of Space-Travel and Rocket-Ship Imagery to Market Commercial Music: How Some Jazz Albums from the 1950s, 1960s, and 1970s Burned Brightly but Fizzled Fast Morris B. Holbrook and Barbara Stern / Branding – Product Meanings / Understanding and Managing the Brand Space Pierre Berthon, Morris B. Holbrook and James M. Hulbert / Viewing Brands in Multiple Dimensions Pierre Berthon, Morris B. Holbrook, James M. Hulbert and Leyland F. Pitt / Branding – Brand Equity / Product Quality, Attributes, and Brand Name as Determinants of Price: The Case of Consumer Electronics Morris B. Holbrook / Does an Absence of Brand Equity Generalize across Product Classes? David C. Bello and Morris B. Holbrook / Branding – Brand Loyalty / The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty Arjun Chaudhuri and Morris B. Holbrook / Product-Class Effects on Brand Commitment and Brand Outcomes: The Role of Brand Trust and Brand Affect Arjun Chaudhuri and Morris B. Holbrook / Communications – Organizational Buying / Decision-specific Conflict in Organizational Buyer Behavior Michael J. Ryan and Morris B. Holbrook / Modeling Decision-specific Stress: Some Methodological Considerations Morris B. Holbrook and Michael J. Ryan / Communications – Selling / Influence Processes in Interpersonal Persuasion Morris B. Holbrook and John O’Shaughnessy / Selling Processes and Buyer Behavior: Theoretical Implications of Recent Research Noel Capon, Morris B. Holbrook and James M. Hulbert / Communications – Advertising / Two Ways to Evaluate an Advertising Campaign Morris B. Holbrook / More on Content Analysis in Consumer Research Morris B. Holbrook / Form versus Content in Predicting Starch Scores Morris B. Holbrook and Donald R. Lehmann / The Netvertising Image: Netvertising Image Communication Model (NICM) and Construct Definition Barbara B. Stern, George M. Zinkhan and Morris B. Holbrook / Illustrating a Systematic Approach to Selecting Motion Pictures for Product Placements and Tie-Ins Ignacio Redondo and Morris B. Holbrook / Marketing Strategy / What Can U.S. Businesses Learn from Political Marketing Nicholas O’Shaughnessy and Morris B. Holbrook / Beyond Market Orientation: A Conceptualization of Market Evolution Pierre Berthon, Morris B. Holbrook and James M. Hulbert / Elegy on the Death of Marketing: Never Send to Know Why We Have Come to Bury Marketing but Ask What You Can Do for Your Country Churchyard Morris B. Holbrook and James M. Hulbert / Perspectives of Other Scholars / The Goodness of Morris B. Holbrook Arjun Chaudhuri / Commentary – Marketing Applications Gita V. Johar / On Interpretive Courage: A Profoundly Pre-modern Paean to the Perceptive Postmodern Promise Posed by Morris B. Holbrook Randall Rothenberg / Interview of Morris B. Holbrook Pierre Berthon VOLUME 12: MACROMARKETING APPLICATIONS, PART I – ETHICAL CONCERNS, SOCIAL ISSUES, AND ANIMAL COMPANIONS / Ethical Concerns / Ethics in Consumer Research: An Overview and Prospectus Morris B. Holbrook / Marketing and the Tragedy of the Commons: A Synthesis, Commentary, and Analysis for Action Clifford J. Shultz, II and Morris B. Holbrook / Ethical Consumption Experiences and Ethical Space Elizabeth Cooper-Martin and Morris B. Holbrook / Social Issues – Advertising / Mirror, Mirror, on the Wall, What’s Unfair in the Reflections on Advertising? Morris B. Holbrook / Permissible Puffery versus Actionable Warranty in Advertising and Salestalk: An Empirical Investigation Alexander Simonson and Morris B. Holbrook / Social Issues – Macromarketing / Higher Than the Bottom Line: Reflections on Some Recent Macromarketing Literature Morris B. Holbrook / Eine Kleine Nachtmusik: Response to Professor Klein Morris B. Holbrook / Living It Up in Twitchell’s Branded Nation: Which Way to the Egress? Morris B. Holbrook / The Paradoxical Relationships between Marketing and Vulnerability Clifford J. Shultz, II and Morris B. Holbrook / Social Issues – Pop Culture / Times Square, Disneyphobia, HegeMickey, the Ricky Principle, and the Downside of the Entertainment Economy: It’s Fun-Dumb-Mental Morris B. Holbrook / The Millennial Consumer Enters the Age of Exhibitionism – A Book-Review Essay: Part 1 Morris B. Holbrook / The Millennial Consumer Enters the Age of Exhibitionism – A Book-Review Essay: Part 2 Morris B. Holbrook / Must We Have Muzak Wherever We Go? A Critical Consideration of the Consumer Culture Alan Bradshaw and Morris B. Holbrook / Social Issues – Compulsive and Self-Destructive Consumer Behavior / Book Review of April Lane Benson – I Shop, Therefore I Am: Compulsive Buying and the Search for Self (Oniomania, Ergo Sum: The Complete Guide to Compulsive Buying Disorders) Morris B. Holbrook / Remembering Chet: Theorizing the Mythology of the Self-Destructive Bohemian Artist as Self- Producer and Self-Consumer in the Market for Romanticism Alan Bradshaw and Morris B. Holbrook / Animal Companions / Reflections on Rocky Morris B. Holbrook / Feline Consumption: Ethography, Felologies and Unobtrusive Participation in the Life of a Cat Morris B. Holbrook / The Katarche of Catology in Research on Marketing: Breakfast at Tiffany’s, Stereography, Subjective Personal Introspection, and Cat Morris B. Holbrook / A Collective Stereographic Photo Essay on Key Aspects of Animal Companionship: The Truth about Dogs and Cats Morris B. Holbrook, Debra Lynn Stephens, Ellen Day, Sarah M. Holbrook and Gregor Strazar / Marketing to Pet Owners Morris B. Holbrook / Animal Companions, Consumption Experiences, and the Marketing of Pets: Transcending Boundaries in the Animal–Human Distinction Morris B. Holbrook and Arch G. Woodside / Pets and People: Companions in Commerce? Morris B. Holbrook / Perspectives of Other Scholars / Morris B. Holbrook is Not a Jesuit Gene R. Laczniak / Morris B. Holbrook on Marketing Ethics and Social Issues N. Craig Smith / Commentary – Macromarketing Applications, Part I Debra L. Stephens / Interview of Morris B. Holbrook Clifford J. Shultz, II VOLUME 13: MACROMARKETING APPLICATIONS, PART II – MARKETING VERSUS CONSUMER RESEARCH / Another ACR Trilogy / Why Business Is Bad for Consumer Research: The Three Bears Revisited Morris B. Holbrook / The Consumer Researcher Visits Radio City: Dancing in the Dark Morris B. Holbrook / Casey at the Conference: Some Reflections on the ACR Experience Morris B. Holbrook and Ernest Lawrence Thayer / Consumer Research / Whither ACR? Some Pastoral Reflections on Bears, Baltimore, Baseball, and Resurrecting Consumer Research Morris B. Holbrook / What Is Consumer Research? / Marketing Research / Belk, Granzin, Bristor, and the Three Bears Morris B. Holbrook / What Is Marketing Research? Morris B. Holbrook / The Place of Marketing Research on the Business-Research Continuum Morris B. Holbrook / Marketing Banausea / Some Notes on the Banausic Interrelationships among Marketing Academics and Practitioners Morris B. Holbrook / The Four Faces of Commodification in the Development of Marketing Knowledge Morris B. Holbrook / On Eschatology, Onanist Scatology, or Honest Catology? Cats Swinging, Scat Singing, and Cat Slinging as Riffs, Rifts, and Writs in a Catalytic Catechism for the Cataclysm Morris B. Holbrook / Pursuing Happiness: American Consumers in the Twentieth Century Morris B. Holbrook (with Stanley Lebergott Book Review – An American in Praxis... The Authority of the Consumer Morris B. Holbrook (with W.T. Dillard) / From Trash to Fable to Triumph: The Ad(c)ulteration of the American Mind – Adcult USA—The Triumph of Advertising in American Culture Morris B. Holbrook (with James B. Twitchell) / Looking Back on Looking Backward: A Retrospective Review of Edward Bellamy’s Macromarketing Classic Morris B. Holbrook / Commentary Morris B. Holbrook / Weaving Complexity and Business: Engaging the Soul at Work Morris B. Holbrook (with Roger Lewin and Birute Regine) / Further Thoughts on Marketing Versus Consumer Research – The AMA Task Force / Developing, Disseminating, and Utilizing Marketing Knowledge AMA Task Force on the Development of Marketing Thought / Aftermath of the Task Force: Dogmatism and Catastrophe in the Development of Marketing Thought Morris B. Holbrook / Holbrook’s Reply to Pechmann: Prelude and Poem Morris B. Holbrook / Comments on the Report of the AMA Task Force on the Development of Marketing Thought Morris B. Holbrook / Perspectives of Other Scholars / The “Leading Non-Conformist” – Morris B. Holbrook Harold H. Kassarjian / Comments on Morris B. Holbrook – Marketing Legend, Colleague, and Friend Kent B. Monroe / Cherish the Cats F. Sherry, Jr. / Interview of Morris B. Holbrook Ronald Paul Hill

25A Legends in Consumer Behavior

VOLUME 14: INSPIRATIONAL APPLICATIONS, PART I – MARKETING EDUCATION / Overview / Five Phases in a Personal Journey through the Troubled Waters of Academic Values in a World of Business: Where’s the Beef? Morris B. Holbrook / Edutainment / Reflections on Jazz and Teaching: Benny and Gene, Woody and We Morris B. Holbrook and Ellen Day / The Dangers of Educational and Cultural Populism: Three Vignettes on the Problems of Aesthetic Insensitivity, the Pitfalls of Pandering, and the Virtues of Artistic Integrity Morris B. Holbrook / The Trade-School Mentality / What Do We Produce in the “Knowledge Factory” and for Whom? A Review Essay of The Knowledge Factory by Stanley Aronowitz Morris B. Holbrook and James M. Hulbert / Universities in the Marketplace: The Commercialization of Higher Education Morris B. Holbrook (with Derek Bok) / Students as Customers in the Business Model of the University / Does Marketing Need Reform School? On the Misapplication of Marketing to the Education of Marketers Morris B. Holbrook / Manufacturing Memorable Consumption Experiences from Ivy and Ivory: The Business Model, Customer Orientation, and Distortion of Academic Values in the Post-Millennial University Morris B. Holbrook / Catering to Consumers or Consuming the Caterers: A Bridge Too Far ... Way Too Far Morris B. Holbrook / Business- School Ratings / Gratitudes and Latitudes in M.B.A. Attitudes: Customer Orientation and the Business Week Poll Morris B. Holbrook / Gratitude in Graduate MBA Attitudes: Re-Examining the Business Week Poll Morris B. Holbrook / Objective Characteristics, Subjective Evaluations, and Possible Distorting Biases in the Business-School Rankings: The Case of U.S. News & World Report Morris B. Holbrook / Social Issues in Marketing Education / Marketing Education as Bad Medicine for Society: The Gorilla Dances Morris B. Holbrook / Marketing Miseducation and the MBA Mind: Bullshit Happens Morris B. Holbrook / Compromise Is so ... Compromised: Goldilocks, Go Home Morris B. Holbrook / Inspiring Thoughts / On Reaching, Grasping, Flapping, and Flopping Morris B. Holbrook / A Tribute to John O’Shaughnessy on the Occasion of His Retirement Morris B. Holbrook / Howard, John A. Morris B. Holbrook / Remembrance: John A. Howard (1915–1999) Morris B. Holbrook / In Memoriam- Barbara B. Stern Morris B. Holbrook / The Ballad of H. Keith Hunt Morris B. Holbrook / Perspectives of Other Scholars / Morris the Crusader James M. Hulbert / A Shot in the Dark Arthur J. Kover / Morris – A Marketing Legend Robert N. Stinerock / Interview of Morris B. Holbrook Herbert Jack Rotfeld VOLUME 15: INSPIRATIONAL APPLICATIONS, PART II – SCHOLARSHIP AND CREATIVITY / Inspirational Essays / Some Words of Inspiration on Research, Religion, Bach, and Baseball (President’s Column) Morris B. Holbrook / On Hatching a Program of Consumer Research: An Elephant’s Faithful 100% Morris B. Holbrook / Seven Pieces of Wisdom on Consumer Research from Sandy, Quarter, Tommy, Matthew, Paul, Dave, and Dolly: A Love Letter to ACR Morris B. Holbrook / Satiric Commentary / A Note on Sadomasochism in the Review Process: I Hate When That Happens Morris B. Holbrook / Research Notes: Paper Anand E. Mush / The Influence of Anxiety: Ephebes, Épées, Posterity, and Preposterity in the World of Stephen Brown Morris B. Holbrook / Intellectual Structure – Citation Analysis / Book Review: Handbook of Consumer Behavior Edited by Thomas S. Robertson and Harold H. Kassarjian Morris B. Holbrook / The Intellectual Structure of Consumer Research: A Bibliometric Study of Author Co-citations in the First 15 Years of the Journal of Consumer Research Donna L. Hoffman and Morris B. Holbrook / On Marketing and Semiotics: What’s Cooking in Denmark? Morris B. Holbrook / Creativity / Theory Development Is a Jazz Solo: Bird Lives Morris B. Holbrook / Borders, Creativity, and the State of the Art at the Leading Edge Morris B. Holbrook / Marketing Across or Beyond, Without Or Among, and At or On the Borders: Some Literal, Littoral, and Literary Ideas Whose Times Definitely Have, Probably Have Not, and Maybe Might Have Come Morris B. Holbrook / The Role of Myth in Creative Advertising Design: Theory, Process and Outcome Gita Venkataramani Johar, Morris B. Holbrook and Barbara B. Stern / Adventures in Complexity: An Essay on Dynamic Open Complex Adaptive Systems, Butterfly Effects, Self-Organizing Order, Coevolution, the Ecological Perspective, Fitness Landscapes, Market Spaces, Emergent Beauty at the Edge of Chaos, and All That Jazz Morris B. Holbrook / Book Review – How Customers Think: Essential Insights Into the Mind of the Market by Gerald Zaltman Morris B. Holbrook / Playing the Changes on the Jazz Metaphor: An Expanded Conceptualization of Music-, Management-, and Marketing-related Themes Morris B. Holbrook / “Do You Know ...?” The Jazz Repertoire in Action Morris B. Holbrook (with Robert R. Faulkner and Howard S. Becker) / Envoi / Farewell Address Morris B. Holbrook / Perspectives of Other Scholars / Machiavellian Reflections on Morris the Cat: Scholarship and Creativity Phil Harris / Morris B. Holbrook: Ars Gratia Artis Sidney J. Levy / Skylark Brian Wansink / William L. Wilkie Interviews Morris B. Holbrook William L. Wilkie / Interview of Morris B. Holbrook 2015 • 6660 pages • Hardback ` 37,500.00 (9788132118602)

LEGENDS IN CONSUMER BEHAVIOR: JACOB JACOBY 8 Volume Set Edited by Jagdish N. Sheth Emory University, Atlanta CONTENTS VOLUME 1: HELPING DEFINE THE FIELD AND EXPAND ITS HORIZONS / Appendix of Sources / Series Introduction by Jagdish N. Sheth / Set Introduction by Jagdish N. Sheth / Volume Introduction: Helping Define The Field And Expand Its Horizons by Jerry C. Olson / Commentary on the Contents of this Volume / Section 1: Broad Works that Helped Define, Focus and Expand the Field --Presidential Addresses, Annual Review of Psychology Chapters, Handbook and Encyclopedia Chapters / Consumer Psychology as a Social Psychological Sphere of Action / Consumer Research: Telling it like it is / Consumer Research: A State of the Art Review. / Consumer Psychology: An Octennium / Consumer Behavior: A Quadrennium (with Gita V. Johar and Maureen Morrin) / Consumer and industrial psychology: Prospects for theory corroboration and mutual contribution. / Consumer Psychology (with Hoyer, W.D. and Brief, A.) / Consumer Psychology. (with Maureen Morrin) / Consumer Psychology (with Wayne D. Hoyer) / SECTION 2: MORE FOCUSED WORKS THAT HELPED DEFINE AND EXPAND THE FIELD / Time and consumer behavior: An interdisciplinary overview (with George J. Szybillo and C.A.K. Berning) / What about disposition? (with C.A.K. Berning and T.F. Dietvorst) / Personality and consumer behavior: How NOT to find relationships / History and objectives underlying the formation of ACR’s Professional Affairs Committee / Ethical issues in consumer research / Ethics, morality and the dark side of ACR: Implications for our future / Ethics: A Portrait of the Consumer Research Community / Stimulus-Organism- Response Reconsidered: An evolutionary step in modeling (consumer) behavior / Perspectives of Other Scholars / Jack Jacoby’s Emotional Side by Gerald Zaltman / Jack Jacoby – Friend & Scholar by Rick Jacobs / Some Thoughts about Jack Jacoby by Glenn L. Christensen / Interview of Jacob Jacoby by Jerry C. Olson VOLUME 2: THE EARLY YEARS: ATTITUDES, BRAND LOYALTY AND PERCEIVED RISK / Appendix of Sources / Series Introduction by Jagdish N. Sheth / Set Introduction by Jagdish N. Sheth / Volume Introduction: The Early Years: Attitudes, Brand Loyalty And Perceived Risk, by Leon B. Kaplan / Commentary on the Contents of this Volume / Training Consumer Researchers / Training consumer psychologists: The Purdue University program / The Roles, Values and Training of a Consultant / a. Serving Two Masters: Perspectives on Consulting / b. The Vices and Virtues of Consulting: Responding to a Fairy Tale / Attitudes and Consumer Behavior / Exploring the Potential of Negative Sources: An Application of Heider’s Balance Model / Dissonance resolution by grade school consumers (with D.B. Kyner and R.W. Chestnut) / Linking brand and retailer images: Do the potential risk outweigh the potential benefits? (withD. Mazursky) / Brand Loyalty / A model of multi-brand loyalty: Preliminary results and promotional strategies / A construct validation study of brand loyalty. (with J.C. Olson) / Brand loyalty: A conceptual definition / Brand loyalty vs. repeat purchasing behavior (withD.B. Kyner) / A brand loyalty concept: Comments on a comment / Brand Loyalty: Measurement and Management (with Robert W. Chestnut) / Trends in brand loyalty measurement: A historical perspective / A comprehensive review of operational definitions of brand loyalty / A manager’s guide to conceptual definitions, theory and construct validation / Perceived Risk / The components of perceived risk, (with L.B. Kaplan) / Components of perceived risk in product purchase: A cross-validation (with L.B. Kaplan and G.J. Szybillo) / Risk enhancement and risk reduction strategies for handling perceived risk (with B.J. Deering) / Some perspectives on risk acceptance / Perspectives of Other Scholars / a. Our Debate on Consulting: A Retrospective by Morris Holbrook / b. Ode of Concession, Contrition, and Conciliation, by Morris Holbrook / Jack Jacoby: Mentor by Meera Buck / A Doctoral Student’s Recollections by Steven Hollander / Interview of Jacob Jacoby by Leon B. Kaplan VOLUME 3: THE EARLY YEARS: INFORMATION OVERLOAD AND QUALITY PERCEPTION / Appendix of Sources / Series Introduction by Jagdish N. Sheth / Set Introduction by Jagdish N. Sheth / Volume Introduction: The Early Years: Information Overload And Quality Perception, by George J. Szybillo / Commentary on the Contents of this Volume / Section 1: Quality Perception / Price, brand name, and product composition characteristics as determinants of perceived quality (with J.C. Olson, R.A. Haddock) / Price intervals and individual price limits as determinants of product evaluation and selection (with B.J. Deering) / Cue utilization in the quality perception process (with J.C. Olson) / The relative effects of price, store image, and intrinsic product differences on product quality evaluation (with G.J. Szybillo) / Intrinsic vs. extrinsic cues as determinants of perceived product quality (with G.J. Szybillo) / Consumer response to price: An attitudinal, information-processing perspective (with J.C. Olson) / The impact of linking brand and retailer images on perceptions of quality. (with D. Mazursky) / Section 2: Information Overload / Time spent acquiring product information as a function of information load and organization. (with C.A. Kohn and D.E. Speller) / Brand choice behavior as a func tion of information load (with D.E. Speller and C.A. Kohn) / Consumer reaction to information displays: Packaging and advertising / Brand choice behavior as a function of information load: Replication and extension (with D.E. Speller and C.A.K. Berning) / Perspectives on a consumer information processing research program / Constructive criticism and programmatic research: Reply to Russo. (with D.E. Speller and C.A.K. Berning) / Information

26A Legends in Consumer Behavior

load and decision quality: Some contested issues / Perspectives on information overload / Section 3: Assorted Other Items from the Era / Interpersonal perceptual accuracy as a function of dogmatism / Innovation proneness as a function of personality / A multi-indicant approach for studying new product adopters / The relationship of perceived newness to novelty, recency, and scarcity (with E.W. Hart Jr.) / Opinion leadership and innovativeness: Overlap and validity / The effect of “alternative relationships” and “relative resources” on consumer decisions between mother and child (with B.J. Deering) / Improving manuscript evaluation procedures. (with D.D. Bowen and R. Perloff) / Ruminations of a consumer psychologist on the emerging energy crisis / The sources, meaning and validity of consumer complaint behavior: A psychological analysis. (with J.J. Jaccard) / Behavioral science perspectives on conveying nutrition information to consumers. (with J.C. Olson, G.J. Szybillo and E.W. Hart Jr.) / Managing consumer reaction to the emerging financial services revolution / Perspectives of Other Scholars / Jack Jacoby: A Man for All Seasons by Durairaj Maheswaran / A Consumer Psychologist before Consumer Psychology was Sexy by Curtis Haugtvedt / An Undergraduate’s Perspective by Jeff Galak / Interview of Jacob Jacoby by George J. Szybillo VOLUME 4: THE FOURTH P: ADVERTISING AND PERSONAL SELLING / Appendix of Sources / Series Introduction by Jagdish N. Sheth / Set Introduction by Jagdish N. Sheth / Volume Introduction: The Fourth “P”: Advertising And Personal Selling, by Wayne D. Hoyer / Commentary on the Contents of this Volume / Section 1.Advertising Effects / The Zeigarnik effect in advertising (with JT Heimbach) / Recall of crazy, mixed-up TV commercials (with SW Hollander) / Effects of different levels of integration on advertising preference and intention to purchase. (with GJ Szybillo) / Effects of integrated advertising on perceived corporate hiring policy. (with GJ Szybillo and J. Busato) / Section 2. The Comprehension-Miscomprehension of Advertising and other Mass Media Communications / Viewer Miscomprehension of Televised Communication: A Brief Report of Findings. (with WD Hoyer and DA Sheluga) / Viewer miscomprehension of televised communication: Selected findings (with WD Hoyer) / On the miscomprehension of televised communication: A rejoinder. (with WD Hoyer) / To read, view or listen? A cross-media comparison of comprehension (with WD Hoyer and MR Zimmer) / Sources of miscomprehension in television advertising (with WD Hoyer and RK Srivastava) / Miscomprehension of Public Affairs Programming (with WD Hoyer) / Viewer miscomprehension of the 1980 Presidential Debate: A Research Note (with T. Troutman and T. Whittler) / The Comprehension and Miscomprehension of Print Communications (with WD Hoyer) / Conceptual foundations / Methodology / The Miscomprehension of Print Communications: Selected findings (withWD Hoyer) / Section 3. Misleading, Deceptive, Remedial and Corrective Advertising / The FDA approach to defining misleading advertising (withCB Small) / Defining misleading advertising: Reply to Preston / Correcting corrective advertising (with M.C. Nelson and W.D. Hoyer) / Reply to Mizerski’s criticisms to ‘4As Pioneering Study of TV Miscomprehension’ (with M.C. Nelson and W.D. Hoyer) / Corrective advertising and affirmative disclosure statements: Their potential for confusing and misleading the consumer (withM.C. Nelson and W.D. Hoyer) / A model for evaluating the impact of remedial advertising statements. (with W.D. Hoyer and M.C. Nelson) / Misleading research on the subject of misleading advertising: The Wilkes et al. investigation of Pharmaceutical Advertising in Leading Medical Journals / Consumer Research in FTC v. Kraft (1991): A case of Heads we win, Tails you lose? (with GJ Szybillo) / Section 4. Personal Selling / You’re twenty years behind your market (with F. Jacoby) / The psychology of persuasion (with F. Jacoby) / The application of assertiveness training to the consumer-salesperson interaction (with RJ Kulich, JP Curran, and MJ Mariotto) / Some social psychological perspectives on closing / Perspectives of Other Scholars / “Always Fly First Class” and Other Lessons Jack Taught Me by Michael R. Solomon / Jack Jacoby: Intrepid, Inspiring, Influential byDavid Glen Mick / Interview of Jacob Jacoby by Wayne D. Hoyer VOLUME 5: PRE-DECISION INFORMATION ACCESSING AND BEHAVIORAL PROCESS TECHNOLOGY (BPT) / Appendix of Sources / Series Introduction by Jagdish N. Sheth / Set Introduction by Jagdish N. Sheth / Volume Introduction: Pre-Decision Information Accessing And Behavioral Process Technology, by James J. Jaccard / Behavioral Process Technology (BPT): Origins And Evolution / Information acquisition behavior in brand choice situations. (with G.J. Szybillo and J. Busato-Schach) / Perspectives on a consumer information processing research program / Pre-purchase information acquisition: Description of a process methodology, research paradigm, and pilot investigation. (with RW Chestnut, KC Weigl and W. Fisher) / Consumer use and comprehension of nutrition information. (with RW Chestnut and W. Silberman) / A behavioral process approach to information acquisition in nondurable purchasing. (with RW Chestnut and W. Fisher) / The emerging behavioral process technology in consumer decision making research / Patterns of information acquisition in new product purchases (with C.A.K. Berning) / Consumer information processing: Emerging theory and findings (withRW Chestnut) / Behavioral Process Research: Concept and Application in Consumer Decision Making (with RW Chestnut) / Patterns of processing in consumer information acquisition. (with JR Bettman) / New directions in behavioral process research: Implications for social psychology (with J.J. Jaccard, A. Kuss, T. Troutman, and D. Mazursky) / Psychometric characteristics of behavioral process data: Preliminary findings on validity and reliability. (with RW Chestnut, WD Hoyer, DA Sheluga, and MJ Donahue) / Intra- and Inter- individual consistency in information acquisition: A cross-cultural examination. (with WD Hoyer, H. Raffee, M. Hefner, and RW Chestnut) / The impact of interpersonal attraction on salesperson effectiveness. (with RW Chestnut) / Three-dimensional information acquisition: An application to contraceptive decision making (with WD Hoyer) / The selection of a contraceptive method as a joint decision of married couples (with MR Zimmer) / Preference, search and choice: An integrative approach (with DA Sheluga and JJ Jaccard,) / Do comparative claims encourage comparison shopping? The impact of comparative claims on consumers’ acquisition of product information (with DA Sheluga) / Product comprehension: The case of permanent vs. term life insurance (with RW Chestnut) / Encoding and retention in an information acquisition choice task (with WD Hoyer and JJ Jaccard) / Forming impressions of merchandise and service quality (with D. Mazursky) / Exploring the development of store image (with D. Mazursky) / Tracing the impact of item-by-item information accessing on uncertainty reduction (with JJ Jaccard, I. Currim, A. Kuss, A. Ansari and T. Troutman) / Chapter-end appendix: 24.B INSERT INDIVIDUAL LEVEL CURVES HERE / A varying parameter averaging model of on-line brand evaluations. (with G. Johar and K. Jedidi) / Mapping attitude formation as a function of information input: On-line processing models of attitude formation. (with M. Morrin, J. Jaccard, Z. Gurhan, A. Kuss. And D. Maheswaran) / Effectiveness of security analyst information accessing strategies; A computer interactive assessment. (with A. Kuss, D. Mazursky, and T. Troutman) / When feedback is ignored: The disutility of outcome feedback (with D. Mazursky, T. Troutman and A. Kuss) / Experience and expertise in complex decision making (with T. Troutman, A. Kuss, and D. Mazursky) / Taking stock of stock brokers: Exploring momentum versus contrarian investor strategies and profiles. (withM. Morrin, G. Johar, X. He, A. Kuss, and D. Mazursky)/ Training novice investors to become more expert: The role of information accessing strategy. (with M. Morrin, G. Johar, Z. Gürhan, A. Kuss, and M. Mazursky) / Perspectives of Other Scholars / The Impact of Jacob Jacoby’s Work on Research on the Conceptual, Methodological, and Substantive Components of Consumer Information Processing by David Brinberg / The Information Display Board: A Foundational Innovation in Consumer Information Processing by Paul M. Herr / Interview of Jacob Jacoby by James J. Jaccard VOLUME 6: LEGAL CONSIDERATIONS APPLYING TO CONSUMER DECISION MAKING AND PURCHASE BEHAVIOR – PART 1 / Appendix of Sources / Series Introduction by Jagdish N. Sheth / Set Introduction by Jagdish N. Sheth / Volume Introduction: Legal Factors Applying To Consumer Decision Making and Purchase Behavior: Part 1, by Maureen (Mimi) Morrin / Commentary on the Contents of this Volume / Beyond brand equity: Marketing warfare in the ‘90s / Survey and field experimental evidence / Disclaimers in trademark infringement litigation: More trouble than they are worth? (with R.L. Raskopf) / Why disclaimers fail (with G.J. Szybillo) / “Not manufactured or authorized by...” Recent federal cases involving disclaimers (with M. Morrin) / Non-probability designs for litigation surveys (with A.H. Handlin) / Trademark dilution: Empirical measures for an elusive concept (With M. Morrin) / Considering the who, what, when, where and how of measuring dilution / Survey evidence in deceptive advertising cases under the Lanham Act: An historical review of comments from the bench. (with A.H. Handlin and A. Simonson) / Is it Rational to Assume Consumer Rationality? Some consumer psychological perspectives on Rational Choice Theory / Perspectives of Other Scholars / Jack Jacoby’s Contributions to Survey Science and the Evolution of Trademark Law by Jerre B. Swann / Venturing into New Areas, by Aradhna Krishna / Jack Jacoby – Master Teacher, by Glenn Christensen / Interview of Jacob Jacoby by Maureen Morrin VOLUME 7: LEGAL CONSIDERATIONS APPLYING TO CONSUMER DECISION MAKING AND PURCHASE BEHAVIOR – PART 2 / Appendix of Sources / Series Introduction by Jagdish N. Sheth / Set Introduction by Jagdish N. Sheth / Volume Introduction: Legal Factors Applying To Consumer Decision Making And Purchase Behavior: Part 2, by Gita V. Johar / Commentary on the Contents of this Volume / The psychological foundations of trademark law: Secondary meaning, genericism, fame, confusion and dilution / A critique of Rappeport’s “Litigation Surveys – Social ‘Science’ as Evidence.” / Sense and nonsense in measuring sponsorship confusion / Continuing Commercial Impression and its measurement (with G. Mark) / Keyword-Based Advertising: Filling in Factual Voids (GEICO v. Google). (with M. Sableman) / Are closed-ended questions leading questions? / Patent Infringement: Proving customer demand .. or a lack thereof / When judicial opinions are minefields of misinformation: Antecedents, consequences and remedies / Perspectives of Other Scholars/ Jack Jacoby, “Leading the Way” by C. Samuel Craig / A Tribute to Professor Jack Jacoby by Naresh Malhotra / Interview of Jacob Jacoby by Gita V. Johar VOLUME 8: METHODS AND MEASURES: SELECTED PAPERS / APPENDIX OF SOURCES / Series Introduction by Jagdish N. Sheth / Set Introduction by Jagdish N. Sheth / Volume Introduction: Methods And Measures: Selected Papers, by Alfred Kuss / Commentary on the Contents of this Volume / Experimentation / Experimental design and the selection of controls in trademark and deceptive advertising surveys / The effect of “alternative relationships” and “relative resources” on consumer decisions between mother and child (with B.J. Deering) / Laboratory experiments: Faulty and necessary / Validity / Opinion leadership and innovativeness: Overlap and validity / What if opinion leaders didn’t know more? A question of nomological validity (with W.D. Hoyer) / Reliability / Improving manuscript evaluation procedures (with D.D. Bowen, and R. Perloff) / A note on the reliability of content analysis (with M.R. Zimmer and W.D. Hoyer ) / Examiner reliability in polygraph chart analysis: Identification of physiological responses. (withEdel, E.C.) / Scaling / Three-point Likert scales are good enough. (with M.S. Matell) / Is there an optimal number of alternatives for Likert scale items? Study I: Reliability and validity (with M.S. Matell) / Is there an optimal number of alternatives for Likert scale items? Effects of testing time and scale properties (with M.S. Matell) / Instructions and Formats for collecting rank order data: An Empirical Examination (with D.A. Sheluga and B.N. Major) / Whether to agree-disagree or disagree-agree: The effects of anchor order on item response (with D.A. Sheluga and B.N. Major) / Measurement / A multiple-indicant approach for studying new product adopters / Operationally defining the consumer innovator (withC.A. Kohn) / Probing the locus of causation in the miscomprehension of remedial advertising statements (with M. Nelson, W. D. Hoyer, and H.G. Gueutal) / Political polling and the lost letter technique (with D. Aranoff) / How to interpret your scores on the Managerial Philosophies scale. (with James R. Terborg) / Perspectives of Other Scholars / The Jack Experience by David Mazursky / Using a Dynamic Approach in Consumer Research by Günter Silberer, Susanne Roth and Gunnar Mau / The Information Display Board: A Milestone in Process Tracing by Torsten Tomczak and Wibke Heidig / Interview of Jacob Jacoby by Alfred Kuss 2015 • Hardback: `20,000.00 (9789351501244)

27A Legends in Consumer Behavior

LEGENDS IN CONSUMER BEHAVIOR: JAMES R. BETTMAN 6 Volume Set Edited by Jagdish N Sheth Emory University, Atlanta CONTENTS VOLUME 1: CONSUMER INFORMATION PROCESSING: DECISION MAKING / John Lynch / Appendix of Sources / Series Introduction Jagdish N. Sheth / Set Introduction Jagdish N. Sheth / Volume Introduction – Consumer Information Processing: Decision Making by / John Lynch / Literature Reviews / Consumer Psychology / Consumer Decision Making (with E.J. Johnson and J.W. Payne) / Memory Factors in Consumer Choice: A Review / Consumer Information Acquisition and Search Strategies / Consumer Information Processing: What a Long, Strange Trip It's Been / Decision Nets / Information Processing Models of Consumer Behavior / The Structure of Consumer Choice Processes / A Graph Theory Approach to Comparing Consumer Information Processing Models / Toward a Statistics for Consumer Decision Net Models / Decision Net Models of Buyer Information Processing and Choice: Findings, Problems, and Prospects / Decision Processes / Effects of Information Presentation Format on Consumer Information Acquisition Strategies / (with P. Kakkar) / Information Format and Choice Task Effects in Decision Making / (with M. Zins) / Constructive Processes in Consumer Choice M. Zins / Implications of a Constructive View of Choice for Analysis of Protocol Data: A Coding Scheme for Elements of Choice Processes / C. W. Park / Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes: A Protocol Analysis (with) C.W. Park / A Functional Analysis of the Role of Overall Evaluation of Alternatives in Choice Processes / Perspectives of Other Scholars / Peter Wright, Joe Alba, Dipankar Chakravarti / John Lynch interviews James R. Bettman / VOLUME 2: CONSUMER INFORMATION PROCESSING: MARKETING APPLICATIONS / Volume Editor / Mita Sujan / Appendix of Sources / Series Introduction by / Jagdish N. Sheth / Set Introduction by Jagdish N. Sheth / Volume Introduction – Consumer Information Processing: Marketing Applications by Mita Sujan / Perceived Risk / Perceived Risk and Its Components: A Model and Empirical Test / Information Integration in Consumer Risk Perception: A Comparison of Two Models of Component Conceptualization / Policy Implications / Issues in Designing Consumer Information Environments / Cognitive Considerations in Designing Effective Labels for Presenting Risk Information (with) John W. Payne and R. Staelin / Branding / Relationship of Information Processing Attitude Structures to Private Brand Purchasing Behavior / Effects of Framing on Evaluation of Comparable and Noncomparable Alternatives by Expert and Novice Consumers (with) Mita Sujan / The Effects of Brand Positioning Strategies on Consumers' Brand and Category Perceptions: Some Insights from Schema Research (with) Mita Sujan / Attributions about Performance and Price-Quality Perceptions / Attributions in the Board Room: Causal Reasoning in Corporate Annual Reports B.A. Weitz / Sampling Data for Covariation Assessment: The Effect of Prior Beliefs on Search Patterns D. Roedder John, and C.A. Scott / Covariation Assessment by Consumers D. Roedder John, and C.A. Scott / Covariation Assessment in Rank Order Data E.H. Creyer, D. Roedder John, and C.A. Scott / Information Processing and Selling / Effects of Consumer Expectations on Information Processing in Selling Encounters M. Sujan and H. Sujan / Knowledge Structure Differences Between More Effective and Less Effective Salespeople (with) H. Sujan and M. Sujan / Perspectives of Other Scholars / Kevin Keller, Debbie John, Bob Meyer / Mita Sujan Interviews / James R. Bettman / Interview of James R. Bettman by Mita Sujan / VOLUME 3: ADAPTIVE DECISION MAKING / Volume Editor / John Payne / Appendix of Sources / Series Introduction by / Jagdish N. Sheth / Set Introduction by Jagdish N. Sheth / Volume Introduction – Adaptive Decision Making by / John Payne / Conceptual Frameworks / The Adaptive Decision Maker: Effort and Accuracy in Choice (with) J.W. Payne, and E.J. Johnson / Behavioral Decision Research: A Constructive Processing Perspective (with) J.W. Payne, and E.J. Johnson / The Use of Multiple Strategies in Judgment and Choice (with) J.W. Payne, and E.J. Johnson / An Information Processing Perspective on Choice (with) J.W. Payne, E.J. Johnson and M. F. Luce / Behavioral Decision Research: An Overview (with) J.W. Payne and M. F. Luce / A Constructive Process View of Decision Making: Multiple Strategies in Judgment and Choice (with J.W. Payne, E. Coupey, and E.J. Johnson / Processes of Adaptivity in Decision Making / Adaptive Strategy Selection / Information Displays and Preference Reversals (with) E.J. Johnson and J.W. Payne / Adaptive Strategy Selection in Decision Making (with) J.W. Payne, and E.J. Johnson / Adapting to Time Constraints (with) E.J. Johnson and J.W. Payne / A Componential Analysis of Cognitive Effort in Choice (with) E.J. Johnson and J.W. Payne / Understanding Contingent Choice: A Computer Simulation Approach (with) J.W. Payne, E.J. Johnson, and E. Coupey / The Impact of Accuracy and Effort Feedback and Goals on Adaptive Decision Behavior (with) E.H. Creyer, and J.W. Payne / Correlation, Conflict, and Choice (with) E.J. Johnson, M. F. Luce, and J.W. Payne / When Time is Money: Decision Behavior Under Opportunity-Cost Time Pressure (with) J.W. Payne and M. F. Luce / Perspectives of Other Scholars / Ziv Carmon, Eric Johnson, Jonathan Levav / John Payne Interviews / James R. Bettman / Interview of James R. Bettman by John Payne / VOLUME 4: EMOTION, ADAPTIVE DECISION MAKING AND CONSUMER BEHAVIOR / Volume Editor / Mary Frances Luce / Appendix of Sources / Series Introduction Jagdish N. Sheth / Set Introduction Jagdish N. Sheth / Volume Introduction –Emotion, Adaptive Decision Making and Consumer Behavior Mary Frances Luce / Conceptual Frameworks / Constructive Consumer Choice Processes (with) M. F. Luce and J.W. Payne / The Impact of Emotional Tradeoff Difficulty on Decision Behavior (with) M. F. Luce and J.W. Payne / Minimizing Negative Emotion as a Decision Goal: Investigating Emotional Trade-off Difficulty (with) M. F. Luce and J.W. Payne / The Emotional Nature of Decision Trade-Offs (with) M. F. Luce and J.W. Payne / The Decision Maker Who Came In from the Cold / Emotion and Adaptive Strategy Selection / Choice Processing in Emotionally Difficult Decisions (with) M. F. Luce and J.W. Payne / Emotional Trade-off Difficulty and Choice (with) M. F. Luce and J.W. Payne / Coping with Unfavorable Attribute Values in Choice (with) M. F. Luce and J.W. Payne / Attribute Identities Matter: Subjective Perceptions of Attribute Characteristics (with) M. F. Luce and J.W. Payne / Sources of Consumers’ Stress and Their Coping Strategies (with) H. Sujan, M. Sujan, and T. Verhallen / Effects of Discrete Emotions on Consumer Behavior / Appraising the Appraisal-Tendency Framework (with) L. A. Cavanaugh, M. F. Luce, and J. W. Payne / The Effects of Nonconsciously Priming Emotion Concepts on Behavior (with) Y. Zemack-Rugar, and G. Fitzsimons / Hope, Pride, and Processing During Optimal and Nonoptimal Times of Day (with) L. A. Cavanaugh, K. M. Cutright, and M. F. Luce / Perspectives of Other Scholars Barbara Kahn, Punam Keller VOLUME 5: RECENT WORK ON CONSUMER INFORMATION PROCESSING / Itamar Simonson /Appendix of Sources / Series Introduction by Jagdish N. Sheth / Set Introduction by Jagdish N. Sheth / Volume Introduction – Recent Work on Consumer Information Processing by Itamar Simonson / Conceptual Frameworks / Consumer Decision Making: A Choice Goals Approach (with M. F. Luce and J.W. Payne) / Measuring Constructed Preferences: Towards a Building Code (with J. W. Payne and D. A. Schkade) / Preference Construction and Preference Stability: Putting the Pillow to Rest (with M. F. Luce and J.W. Payne) /Games, Unconscious Thought, and Neural Mechanisms Biased but Efficient: An Analysis of Coordination Facilitated by Asymmetric Dominance (with W. Amaldoss and J. W. Payne) / Boundary Conditions on Unconscious Thought in Complex Decision Making (with J. W. Payne, A. Samper, and M. F. Luce) / Separate Neural Mechanisms Underlie Choices and Strategic Preferences in Risky Decision Making (with V. Venkataraman, J.W. Payne, M. F. Luce, and S. A. Huettel) / Intertemporal Preferences / Discounting Time and Time Discounting: Subjective Time Perception and Intertemporal Preferences (with G. Zauberman, B. Kyu Kim, and Selin A. Malkoc) / Unstuck from the Concrete: Carryover Effects of Abstract Mindsets in Intertemporal Preferences (with Selin A. Malkoc and G. Zauberman) / Perspectives of Other Scholars / Gal Zauberman / Aimee Drolet / Benjamin Rossi / Itamar Simonson Interviews James R. Bettman / Interview of James R. Bettman by Itamar Simonson / About the Editors and Contributors VOLUME 6: ATTITUDE, IDENTITY, AND INFLUENCE / Jennifer E. Escalas / Appendix of Sources / Series Introduction by Jagdish N. Sheth / Set Introduction by Jagdish N. Sheth / Volume Introduction – Attitude, Identity, and Influence by Jennifer E. Escalas / Attitude Models / Cognitive Algebra in Multi attribute Attitude Models (with N. Capon, and R. J. Lutz) / Multiattribute Measurement Models and Multiattribute Attitude Theory (with N. Capon, and R. J. Lutz) / Information Processing in Attitude Formation and Change (with N. Capon, and R. J. Lutz) / Autobiographical Memories and Consumer Judgments / Autobiographical Memories, Affect, and Consumer Information Processing (with H. Baumgarter and M. Sujan) / Influencing Consumer Judgments via Autobiographical Memories: A Self-Referencing Perspective (with M. Sujan and H. Baumgarter) / Identity / Using Narratives to Discern Self-Identity Related Consumer Goals and Motivations (with J. E. Escalas) / You Are What They Eat: The Influence of Reference Groups on Consumers’ Connections to Brands (with J. E. Escalas) / Let Us Eat and Drink, For Tomorrow We Shall Die: Effects of Mortality Salience and Self-Esteem on Self-Regulation in Consumer Choice (with R. Ferraro and B. Shiv) / Self-Construal, Reference Groups, and Brand Meaning (with J. E. Escalas) / Our Possessions, Our Selves: Domains of Self-Worth and the Possession-Self Link (R. Ferraro and J. E. Escalas) / Self-Brand Connections: The Role of Reference Groups and Celebrity Endorsers in the Creation of Brand Meaning (with J. E. Escalas) / Influence / Predicting Happiness: How Normative Feeling Rules Influence (and Even Reverse) Durability Bias (with S. L. Wood) / Of Chameleons and Consumption: The Impact of Mimicry on Choice and Preferences (with R. Tanner, R. Ferraro, T. L. Chartrand, and R. van Baaren) / The Power of Strangers: The Effect of Incidental Consumer-Brand Encounters on Brand Choice (with R. Ferraro and T. L. Chartrand) / Perspectives of Other Scholars / Hal Kassarjian / Rich Lutz / Darren Dahl / Jennifer E. Escalas Interviews James R. Bettman / Interview of James R. Bettman by Jennifer E. Escalas / About the Editors and Contributors 2016 • Hardback: `15000.00 (9789351506652)

28A Marketing / Business Communication

WINNING A BILLION THE INDIAN MEDIA CONSUMERS BUSINESS A Disruptive Approach for Fourth Edition Success in India Vanita Kohli-Khandekar Atul Joshi Founder and C.E.O., Media specialist and writer The Last Mile, New Delhi An essential reading for media students and professionals. Vanita Kohli-Khandekar has Leading companies have succeeded in painstakingly updated her book with new India not necessarily by unleashing unique facts and interesting details...peppered with technology or better products, but by stories of bygone times that are extremely their ability to competently consummate interesting...overall, this new edition of a the last mile as an inevitable ingredient, much-admired book is extremely riveting. even an architect, of their success. This book provides a disruptive approach Business Today to successfully create and capture “undiminished” potential of a This book gives you detailed analysis, perspective and information on billion-consumer market. eight segments of the media business in India—print, TV, film, radio, CONTENTS music, digital, outdoor, and events. It presents the business history, current dynamics, regulation, economics, technology, valuations, Foreword Padma Bhushan Dr S B Majumdar / Preface / The Last Mile—A Strategic Differentiator / Winning in a Billion–Consumer Market / Cracking the case studies, trends (Indian and global) and a clear sense of how the Da Vinci Code / Revitalizing the Last Mile—Tools and Frameworks / The Five business operates.. Knots of the Last Mile / Sextant Arcs of Turbonators / The Revenue Turbine / Delivering the Last Mile—Mission Critical(s) / Zero Calorie Value Chains / CONTENTS Customer Capital in the Times of the Millennial Generation / Man and Machine, Preface / Special Credits / The Future of Indian Media / Print / Television / Film not Man or Machine / Swarm Intelligence—The Execution Supremacy / Music / Radio / Ooh / Events / References and Select Bibliography / Index

SAGE Response SAGE Response 2015 • 312 pages • Paperback (9789351505570) • `450.00 (tent) 2013 • 484 pages • Paperback (9788132113560) • `695.00

AGRI-INPUT MARKETING CORPORATE REPUTATION IN INDIA DECODED Pingali Venugopal Associate Director, Building, Managing Center for Global Management and Strategising for and Responsible Leadership, XLRI Corporate Excellence and Loyola University Chicago and Ram Kaundinya Chairman, An Asha Kaul Indian Institute of Association of Biotech Led Enterprises- Management, Ahmedabad and Avani Agriculture Group (ABLE- AG) Desai Director, N R Institute of Business Administration, Gujarat University Sustainability, without losing focus on self- sufficiency, is the key for agricultural input A remarkably practical, lucid and well- usage in India today. In this timely book, researched book complete with examples, the authors have developed appropriate framework and strategies from corporations ‘solution-based’ frameworks which could in India for building corporate reputation, be adopted by Agri-input industry. The book also will be of immense invaluable for any corporate executive concerned with the subject use to all the Agri Business Management students. of building corporate reputation. B Srinivas Director General, Dr Arvind N Agrawal RPG Enterprises This book, after understanding the past policy environment, agri- Corporate Reputation Decoded is the first book of its kind that traces input marketing, and promotion strategies of both the government the journey of Indian companies in building corporate reputation (CR). and private companies, suggests frameworks for agri-input The book addresses CR in the Indian context and is in response to marketing companies to align their strategies to the new objective the growing interest of companies in this area.The book explains the of sustainable agriculture. The book will serve as a text for students process of building, maintaining and strategising for CR. in the agribusiness management programmes and also as a guide for practicing managers and policy makers. CONTENTS Preface / An Overview of Corporate Reputation: A Hammer or a Tool? / I: CONTENTS Understanding Corporate Reputation / Waltzing with Stakeholders to Score on Corporate Reputation / II: Building Corporate Reputation / Redeeming Corporate Foreword Ireena Vittal / Preface / Introduction / I: THE PAST / Agricultural Trust and Reputation: A Systemic Look at Corporate Governance and Ethics / Situation in India and Agri-inputs / Land: The Fixed Factor of Production / Orchestrating the Song and Dance of Reputation: The Role of Leaders / Increasing Government Policies: Creating an Environment for Input Usage / Improve Crescendo: Wooing Investors for Market Valuation and Visibility / Seeking Relational Agronomic Potential / Infrastructure Development: Removing Constraints Rent and Hedging Risk: Building Reputation with the Government / III: Managing / Agricultural Extension Programs in India / Adoption: The Beginning of the Corporate Reputation / Unleashing the Potential of Social Responsibility for Agri-input Sector / II: THE PRESENT / Agri-input Market: Current Competitive Situation / Buying Behavior for Inputs / Impact of Agri-input Usage in India / III: Reputational Gain: Management of Social Impact / Choreographing the Organization-Media Tango: Managing Media Relations / Understanding the THE FUTURE / Sustainable Agriculture: New Objective / Strategies for Agri- ‘Tweet. Post. Call. Comment’ Affair: Managing Reputation Through Social Media input Marketing (Basis for Positioning Strategy) / Technical Knowledge–based / Restoring Confidence and Re-engineering Stakeholder Frames in ‘The Eye of the Marketing (Basis for Product and Pricing Strategy) / Building Trust through Storm’: Crisis Management / IV: Strategising Corporate Reputation / ‘Walk the Talk’ Knowledge Transfer (Basis for Promotion Strategy) / Integrated Agri-input Supply Model (Basis for Place Strategy) / Future Directions (Implementation Aspects) and ‘Talk the Walk’: Strategising Corporate Reputation / Index / Profile of Industry Experts Who Shared Their Views on the Subject / Index SAGE Response SAGE Response 2014 • 328 pages • Paperback (9788132117742) • `650.00 2014 • 272 pages • Paperback (9788132117711) • `595.00

29A Advertising

THE FUTURE OF ‘AD’APTING TO MARKETS BRANDING Repackaging Commercials in Indian Languages Edited by Rajendra K Srivastava Singapore Management University Sunitha Srinivas C Govt College and Gregory M Thomas of Mokeri, Calicut, Kerala This book brings the latest thinking on This book looks at what goes into localization brand management with contributions by of advertisements in Indian languages. the leading minds in Branding. It examines ‘Ad’apting to Markets discusses the the future of branding on key concepts process of localization of advertisements including brand performance management, (ads) in different Indian languages and its brand strategy, brand building, revitalizing socio-cultural implications. While doing so, brands, brand valuation, brand analysis, it provides insights into the ideologies and brand protection, and brand experience. cultural values of contemporary societies With contributions by Jean-Noel Kapferer, as they have a powerful influence not Kevin Keller, Don Schultz, Bernd Schmitt, V. Kumar (to name a few), only on consumers’ product choices but also on their motivations the book is designated to become a classic in branding literature. and lifestyles. CONTENTS CONTENTS Preface / I: BRAND STRATEGY Jean-Noel Kapferer / Selecting the Brand Introduction / The World of Advertising / The Illusion Industry: Advertising on Architecture to Match Your Strategy / A Strategic Approach to Grow Profits: Television / Making Sense of Advertisements: Reading Ads Theoretically / Defining, Measuring, and Maximizing Customer Value V. Kumar and Bharath Localization: Issues in Cultural Transmission / ‘Culturalizing’ Advertisements: Rajan / Branding in Retail Lluis Martinez-Ribes / II: BRAND BUILDING Bernd Relocating the Ad Message / The Visual-linguistic ‘Relay’: Interpreting Schmitt and Shi Zhang / Brand Identity: Brand Naming Process and Brand Advertisement Signs / The New Media: A Study of the Mobile Online Advertising Linguistics in an International Context / The Six Station Model of Corporate / The Social Media: Localization and Global Communication / ‘Ad’apting to Identity: Developing and Assessing the Model Jean Yannis Suvatjis and Leslie Markets: Means to the Consumer’s Heart and Purse / Index de Chernatony / Brand Development Processes and Planning Kevin Lane Keller / Managing the Brand Experience Bernd Schmitt / Re-thinking Brand 2015 • 232 pages • Hardback (9789351502401) • `750.00 Development in an Interactive Marketplace Don E. Schultz / Luxury Brands Vanessa M. Patrick and Henrik Hagtvedt / The Dynamics of Brand Trust Gregory M Thomas / III: LEVERAGING BRANDS / Branding and Emerging Markets Martin Roll / Opportunities and Risks in Co-branding and Licensing Jeffrey Parkhurst / Brand Revitalization Kevin Lane Keller / Brand Identity Strategy for Mergers and Acquisitions Srinivas Reddy and Anupam Jaju / IV: BRAND PERFORMANCE MANAGEMENT / The Great Debate: Managing Brands Versus THE DEFINITIVE BOOK OF Managing Customers Werner Reinartz / Brand Imperative: Protecting Your Most Valuable Assets Jeffery Andrien, Paul Benoit, and Philip C Zerrillo / Hidden Value BRANDING of Brands: Brands in Mergers and Acquisitions S Cem Bahadir / Role of Brands in Managing Innovation Rajendra Srivastava Edited by Kartikeya Kompella Founder, Purposeful Brands SAGE Response 2015 • 492 pages • Hardback (9789351503163) • `1295.00 (tent) With the growing body of knowledge on branding, there are now more facets of branding that brand custodians need to know than ever before. A unique compilation of branding experts, The Definitive Book of Branding addresses AAKER ON BRANDING the needs of branding professionals 20 Principles That Drive Success across the world.The book walks the reader through the different ways in which David Aaker Vice-Chairman, Prophet brands drive the company’s strategy, bring meaning to employees, • Did you know Brands Are Assets? instil passion in consumers, and maintain their appeal over time and across countries. • Do you know how to create a Brand Vision? CONTENTS • Is it possible to bring a Brand to Life? Foreword Keith Weed / Preface / I: BUILDING BLOCKS / The Essence of This is the definitive book that answers Positioning Al Ries / Creating Meaningful Brands: How Brands Evolve from these questions and more... Labels on Products to Icons of Meaning Mark Batey / II: FROM NICHE TO MAINSTREAM / The Power of Words and Stories John Simmons / All Together CONTENTS Now: The New and Vital Strategy of "Community" Douglas Atkin / What It Preface for South Asia / Introduction / Part I. Really Means to Be a Challenger in Today’s World Adam Morgan / Building Recognize That Brands Are Assets / Brands Are Brand Authenticity Michael B Beverland / The Most Important Brand Question: Assets That Drive Strategy / Brand Assets Have How Does It Make Them Feel? Daryl Travis / Brands and Innovation Jean- Real Value / Part II. Have a Compelling Brand Vision / Create a Brand Vision Noel Kapferer / Branding with a Cause Kartikeya Kompella / III: BRANDING / A Brand Personality Connects / The Organization and Its Higher-Purpose BEYOND MARKETING / Living The Brand Nicholas Ind / Employer Brand Differentiate / Get Beyond Functional Benefits / Create “Must Haves” Rendering Management Richard Mosley / Global Branding: Strategy, Creativity, and Competitors Irrelevant / To Own an Innovation, Brand It / From Positioning the Leadership Sicco van Gelder / Brand Valuation: Identifying and Measuring Brand to Framing the Subcategory / Part III. Bring the Brand to Life / Where the Economic Value Creation of Brands Jan Lindemann / IV: TOGETHER WE Do Brand-Building Ideas Come From? / Focus on Customer’s Sweet Spots / Digital—A Critical Brand-building Tool / Consistency Wins / Internal Branding: A STAND / Co-Branding Tom Blackett / The Guide to Co-Creation Clare Fuller Key Ingredient / Part IV. Maintain Relevance / Three Threats to Brand Relevance and Arunima Kapoor / V: BUILDING BRANDS ON BELIEF / What Chatterjee / Energize Your Brand! / Part V. Manage Your Brand Portfolio / You Need a Said: Designing Brands From The Inside Out Patrick Hanlon / Passion Brands: Brand Portfolio Strategy / Brand Extensions: The Good, the Bad, and the Ugly The Extraordinary Power of Brand Belief Helen Edwards & Derek Day / / Vertical Brand Extensions Have Risks and Rewards / Silo Organizations Inhibit Lovemarks in the Age of Now Kevin Roberts / Index Brand Building / vIndex SAGE Response SAGE Response 2014 • 440 pages • Paperback (9788132117735) • `895.00 2015 • 252 pages • Paperback (9789351503903) • `495.00 Sales rights restricted to South Asia only!

30A Business Ethics

WHO CHEATS AND HOW? Scams, Fraud and the Dark Side of the Corporate World About the Author Robin Banerjee Chartered Accountant, Cost and Management Robin Banerjee is a senior professional Accountant, Company Secretary executive with over 35 years of experience and Master of Commerce in several large multinational corporations in more than 20 countries. He is a Chartered This book is a succinct warning on the Accountant, Cost and Management frauds occurring in some parts of the Accountant, Company Secretary, and has corporate world. It argues forcefully to lift a Master’s degree in commerce. the veil of the corporate structure in order to fix accountability for poor corporate Robin has won several awards and was governance. The minority shareholders nominated by Business Todayas the Best with virtually no power to run the affairs of the corporation actually CFO in India; as CFO-100 in 2010 and 2012 pay for the sins of promoters—directors and top management who by the CFO-India magazine; the Corporate effectively run the corporation. Manipulations in companies’ accounts Leader in India by DNA; and many others. and share prices may increase the wealth of the top management. Dr Ashok Khemka IAS Robin has written three books on indirect Why do corporates, who are seemingly doing well, cheat? How are taxation, one of which, Modvat, has gone these scams and fraud committed? Why do corporates risk their into 10 editions. He is an acclaimed speaker reputation which they have built over the years? This book analyses on business management and finance- these and other hitherto unexplored areas of the corporate world.This related topics, and has presented papers book is a definitive account of the frauds and scams that pop up in in numerous national and international the corporate world. A result of over six years of rigorous research, it seminars. He frequently writes for various presents a deep and comprehensive perspective on such incidents. journals, magazines and web-sites. CONTENTS Introduction / Fraud and Scams: Mode and Style / Corporate Charlatans / Can We Trust Our Banks? / Quick-rich Financing Schemes / Stock Market Swindle / Crime in Our Wired World / Accounting: Cheating and Creativity / Checkers Could Be Cheaters / Do Pharma Companies Care? Do Medicines Heal? Are Doctors Concerned? / 'The Last Words' On Frauds Yet to Be Revealed / Index

SAGE Response 2015 • 336 pages • Paperback (9789351500612) • `475.00

What makes your book unique? 1. There is no other book which throws light on corporate Seconds with cheating in a holistic manner. There is literature on particular scams or fraud, but there is perhaps none which provides more than 450 examples in a single place. Robin Banerjee Moreover, the illustrations in this book have made the content simpler to understand. What had been the hardest part of writing this 4. book? You have mentioned that cheating is instinctive. Why The book is based on negative news. It does not talk 2. do you think so? about success stories, but delves on cutting corners All of us would have cheated at some point of time or the by corporates. Not much information is available in other, at whatever degree it might have been. Although the public domain. To find relevant illustrations for cheating is not a continuing act, it happens in spurts. A every situation provided in the book—which are in particular situation could trigger the urge in to make a hundreds—was the greatest challenge. fast buck or to present a holier than thou image which indulges a person in cheating. Any message for the readers? 5. Corruption and dishonesty are prevalent throughout Why do you think corporates risk their reputation by the world. It is the degree which varies. Fraud reported 3. cheating? is a small proportion of fraud detected, which in turn Corporates cannot cheat. It is the people within corporate is a fraction of the fraud that remains out of sight. organizations who cheat. Most of the time, cheating Awareness is our biggest defense. Internal controls, takes place to show a picture better than reality, to hide management audits, and encouraging whistle-blowers inefficiencies, or to pay incentives. Not all corporates would help the corporate world to be fraud-proof. cheat. But some do.

31A Entrepreneurship / Business Research

FAILURE TO MILLIONAIRE MARKETING RESEARCH How I Created a Successful A Global Outlook Company and How You Can Too! V Kumar Regents’ Professor, Sivadas Raghava Georgia State University, Atlanta. 9 startups and 6 failures, including the Marketing Research: A Global Outlook first and the last, a couple of moderate is a comprehensive text that tracks the successes and one fairly good one. dynamic world of global marketing and Sivadas Raghava is no ordinary undertakes a systematic approach in entrepreneur. His biggest achievements discussing the steps involved in the have been his failures for they have been process of conducting marketing research. his biggest learning source. This book is Key features: built on the foundations of failure to provide • Overview of marketing research the roadmap for entrepreneurial success. processes including introduction of key concepts, exploring relevant issues, and CONTENTS highlighting major challenges to understand and coordinate the Foreword by / Preface / Acknowledgments / Only When You Fall Can You Get entire process. Up / Grab The Opportunity: Turn An Entrepreneur / Boldness: The First Step • Focus on the important phases of marketing research such as to Success / Entrepreneurship: Dream and You Can / Consistency of Purpose understanding its nature and scope, data collection, questionnaire Is Key to Success / Do Not Stop: Keep Going / Secret to Success: Sharpen designing, sampling, and analysis and presentation of results. Your Axe / Complimentarty of Skill: The Key to a Successful Partnership C / Make the Solution Obvious / On the Comeback Trail / Seizing the Opportunity: • Numerous country-specific examples and cases from the global Knowledge Process Outsourcing Business (KPO) / Eggs Can’t Fly / Strategy perspective giving detailed insight into the developments around @ Scope: Employee Engagement Key to Client Satisfaction / Be Different: the world. Be Noticed (Marketing and Business Development) / Managing Operations: • Dedicated and up-to-date inclusion of a section on the aspects Implement Like Hell / Lessons Learnt in Outsourcing / Minds @ Work in of marketing research in major geographical areas. Teams / From Logic to Imagination: Innovate to Grow / Fund Raising and • Chapter-end review exercises and case-based questions for Managing Finances / Work–Life Balance in the Entrepreneurial Journey / Life critical and in-depth understanding. Post Exit / Index Companion website available at www.sagepub.in/kumar_MRG SAGE Response 2015 • 202 pages • Paperback (9789351505600) • `395.00 (tent) ABRIDGED CONTENTS Preface / I: Introduction to Marketing Research for the Emerging & Developed Markets / II Designing and Administering the Research Process / III: Data Analysis and Reporting the Results / IV: Marketing Research Approaches Across the Global Markets / V: Future Directions in Global Marketing Research / Case Studies / Index RESEARCH METHODS FOR SAGE Texts 2015 • 560 pages BUSINESS AND SOCIAL Paperback (9789351502487) • `495.00 SCIENCE STUDENTS Second Edition John Adams British University, QUALITATIVE RESEARCH Hafiz T A Khan Middlesex University Business School and Robert Raeside IN MANAGEMENT Edinburgh Napier University Methods and Experiences Research Methods for Business and Social Science Students aims to present Edited by Rajen K Gupta Management a clear discussion of the research methods Development Institute, Gurgaon and employed in various disciplines related to Richa Awasthy Assistant Professor, our daily life problems. The theoretical basis of research methods Organizational Behaviour, IMI, New Delhi is explained clearly and succinctly. Collecting data is a key part of the book and this includes both qualitative and quantitative methods Qualitative research has great possibility to of data collection, along with the advantages and disadvantages of connect research and practice. I, therefore, each method.The book also describes in clear terms how students recommend this book to all serious can analyse data, interpret results and link these to the literature researchers who want to make a difference review and hence their own contribution. It sets out a range of Dr Anil Khandelwal ex-CMD, fundamental ideas in research methods, such as deductivism Bank of Baroda and author of Dare to Lead and inductivism, and explains why methodology is not the same This book is the first of its kind on qualitative research in management as method. in the Indian context. It covers the philosophy and practice of qualitative CONTENTS research, and presents the journeys of 10 management scholars who Introduction to Research / Research Methodology / The Research Cycle / describe their experiences of doing qualitative research while explaining Literature Review and Critical Reading / Sampling / Primary Data Collection their choice of varied methods. Both aspiring and experienced / Secondary Data Collection / Surveys / Interviews and Focus Groups / management researchers will find it an invaluable resource. Qualitative Data Analysis / Descriptive Quantitative Analysis / Correlation and Regression / Advanced Statistical Analysis / Test of Measurement and ABRIDGED CONTENTS Quality / Conducting Your Research / Writing and Presenting the Dissertation Preface / I: PHILOSOPHY OF QUALITATIVE RESEARCH / II: EXPERIENCES / Appendices / Bibliography and Further Reading AND METHODS / III: CONCLUSION / Index

SAGE Response SAGE Response 2014 • 304 pages • Paperback (9788132113669) • `650.00 2015 • 292 pages • Paperback (9789351501039) • `695.00

32A Management Research & Statistics

RESEARCH DESIGN FOR RESEARCH METHODS FOR MANAGERS BUSINESS & MANAGEMENT Fifth Edition Siah Hwee Ang Phil Johnson Sheffield Management School, Murray Clark Victoria University of Wellington Sheffield Hallam University and John Gill The Fifth Edition of this bestselling text provides a step-by-step CONTENTS guide to implementing methodologies, while encouraging a strong Fundamentals of Research / Misperceptions, awareness of philosophical assumptions. Challenges and Judgement Calls in Research / The Research Question / Conducting a The new edition contains increased coverage of: Literature Review / Research Design / Data, • preparing research proposals and ethical considerations Sampling and Measurements / Data Collection Methods / Descriptive and Exploratory Analysis • issues for research design including key theoretical concepts and / Qualitative Analysis / Quantitative Analysis / Writing Up / The Importance covering developing research questions of the Research Environment • using quantitative data, including data analysis and typical 2014 • 314 pages statistical research designs Hardback (9781847870254) • £85.00 • collecting and analyzing qualitative data Paperback (9781847870261) • £29.99 • multiple-methods research • writing up research. CONTENTS Part I: Issues, Processes and Context in Management Research / Starting Management Research / Issues for Research Design: Ways of Knowing ESSENTIALS OF & Research Questions / The Role of Theory in Management Research / Preparing Research Proposals and Ethical Considerations / Part II: Key BUSINESS RESEARCH Methodologies in Management Research / Experimental Research Designs / Survey Research Design / Using Quantitative Data / Action Research / A Guide to Doing Your Research Qualitative Methodology - The Case of Ethnography / Collecting and Analysing Project Qualitative Data / Multiple-Methods Research / Part III: Philosophical Issues and Developments in Management Research / Philosophical Disputes and Second Edition Management Research / Evaluating Management Research / Reporting on the Research: Developing a Critical Argument Jonathan Wilson Anglia Ruskin University 2015 • 288 pages Hardback (9781473902800) • £100.00 CONTENTS Paperback (9781473902817) • £36.99 An Introduction to Business Research / Developing a Research Topic / Conducting a Literature Review / Addressing Ethical Issues / Establishing a Research Design / Primary Data Collection / Using Secondary Data / Sampling / Analyzing Quantitative Data / Analyzing Qualitative Data / Writing up and Presenting Your Research RESEARCHING 2014 • 376 pages Hardback (9781446257326) • £90.00 ORGANIZATIONS Paperback (9781446257333) • £32.99 The Practice of Organizational Fieldwork Matthew Jones University of Cambridge CRITICAL MANAGEMENT A great contribution to the study RESEARCH of organizations... Researching Organizations wrestles with very Reflections from the Field important yet all too often neglected Edited by Emma Jeanes University issues in the practice of fieldwork methodology. The book of Exeter and Tony Huzzard is based on meticulous scholarship yet entertaining to read Lund University - Aleksi Aaltonen, London School of Economics and Political Science Reflective yet practical guidance on carrying out critical management research as part of organization and 2014 • 240 pages management studies. Hardback (9781446257210) • £89.00 Paperback (9781446257227) • £29.99 2014 • 256 pages Hardback (9781446257425) • £85.00 Paperback (9781446257432) • £29.99

19 Management Research & Statistics

MANAGEMENT AND BUSINESS RESEARCH Fifth Edition Mark Easterby-Smith University of Lancaster, Richard Thorpe University of Leeds and Paul Jackson University of Manchester Now in its Fifth Edition, this much-loved text offers theoretical and philosophical depth as well as insights into practice. The text covers the entire research process in an accessible way and provides critical, thoughtful treatment of important issues like ethics and politics, making it an invaluable companion for any business and management student. New to the Fifth Edition: • expanded content to include wider business research issues in addition to management research issues • more international emphasis with examples and cases from a range of countries • more on questionnaire design and sources of quantitative data • more on the literature review • examples of good and bad research • new chapter-opening case studies • companion website. CONTENTS Finding Your Feet in Management and Business Research / Reviewing the Literature / The Philosophy of Management and Business Research / Politics, Access and Ethics / Designing Management and Business Research / Crafting Qualitative Data through Language and Text / Crafting Qualitative Data through Observation and Interaction / Framing and Interpreting Qualitative Data / Crafting Quantitative Data / Summarizing and Making Inferences from Quantitative Data / Multivariate Analysis / Writing Management and Business Research 2015 • 440 pages Hardback (9781446296578) • £110.00 Paperback (9781446296585) • £36.99

WHY WE WROTE THIS BOOK Richard INSPIRATION PJ: Research is a craft, a combination of art and science, imagination and logic. It uses design logic to enable us to look with insight, and technology tools for analysis. All in the cause of identifying patterns in data. MES: We wanted to write a book which covered both qualitative and quantitative methods, and we saw philosophy as a way of explaining Mark the different approaches to conducting research in the context of business and management. RT: There was a need for a book that dealt with some sophisticated issues in relation to research but put them across simply so that students could get an overview. DIFFERENTIATION RT: It recognised those areas researchers might find difficult because the authors have also found them difficult and it addresses them with examples from the authors’ own experience on research. PJ: Although we talk a lot about the tools of the research trade, we EDUCATION emphasise the development of ‘mindfulness’ with data. We’d like the student/reader to gain confidence in using their MES: It takes much from the experience of the three authors, all of judgement. Be more curious whom are well known for their research into substantive areas. This about the world and gain a better is quite rare in Management & Business. It includes examples of the understanding through research. authors’ mistakes and what can be learnt from them. Be less willing to accept status quo. Have respect for others' ideas. Paul

20 Management Research & Statistics

MASTERING BUSINESS RESEARCH METHODS There has been a great increase in the numbers of students reading masters level degrees across the business and management disciplines. A large number of these students have to prepare a dissertation towards the end of their degree programme, which is an independent piece of work. As university professors with a deep interest in research methods, we have provided this series to help students carry out their project. The books are written by highly respected authors who have considerable experience of teaching and writing about research methods. Concise and accessible, they provide in-depth and practical guidance to support students in their self-guided research. About the Series Editors Bill Lee, PhD is Professor of Accounting and Head of the Accounting and Financial Management Division at the University of Sheffield, UK. Mark NK Saunders BA MSc PGCE PhD FCIPD is Professor of Business Research Methods in the Business School at the University of Surrey, UK. VK Narayanan is the Associate Dean for Research, Director of the Center for Research Excellence, and the Deloitte Touché Stubbs Professor of Strategy and Entrepreneurship in Drexel University, Philadelphia, PA. Contents Editors' Introduction / About the Series Editors / About the Author / Introduction / Understanding / Basic Components / Conducting / Examples / Conclusions / Glossary / Index

NEW!

CONDUCTING RESEARCH INTERVIEWS FOR ANALYSING QUANTITATIVE DATA FOR BUSINESS AND MANAGEMENT STUDENTS BUSINESS AND MANAGEMENT STUDENTS Catherine Cassell University of Manchester Charles Scherbaum and Kristen Shockley both at Baruch College, City University of New York MASTERING BUSINESS RESEARCH METHODS 2015 • 112 pages MASTERING BUSINESS RESEARCH METHODS Hardback (9781446273548) • £65.00 2015 • 176 pages Paperback (9781446273555) • £21.99 Hardback (9781446273524) • £65.00 Paperback (9781446273531) • £21.99 DESIGNING RESEARCH DOING CASE STUDY RESEARCH FOR QUESTIONNAIRES FOR BUSINESS BUSINESS AND MANAGEMENT STUDENTS AND MANAGEMENT STUDENTS Bill Lee University of Sheffield and Mark NK Saunders Yuksel Ekinci University of Reading Oxford Brookes University MASTERING BUSINESS RESEARCH METHODS MASTERING BUSINESS RESEARCH METHODS 2015 • 176 pages 2015 • 152 pages Hardback (9781446273562) • £65.00 Hardback (9781446274163) • £65.00 Paperback (9781446273579) • £21.99 Paperback (9781446274170) • £21.99 ANALYSING QUANTITATIVE DATA USING TEMPLATE ANALYSIS FOR BUSINESS CLASSICAL TEST THEORY FOR BUSINESS AND MANAGEMENT STUDENTS AND MANAGEMENT STUDENTS Nigel King and Joanna M Brooks both at University of Huddersfield Jeremy Dawson University of Sheffield MASTERING BUSINESS RESEARCH METHODS 2015 • 152 pages MASTERING BUSINESS RESEARCH METHODS Hardback (9781473911567) • £65.00 2015 • 152 pages Paperback (9781473911574) • £21.99 Hardback (9781473907508) • £65.00 Paperback (9781473907515) • £21.99

21 Management Research & Statistics

DOING ACTION RESEARCH METHODOLOGY BUSINESS STATISTICS USING RESEARCH IN YOUR A Step-by-Step Guide for EXCEL AND SPSS Beginners OWN ORGANIZATION Nick Lee and Mike Peters both at Aston University Fourth Edition Fourth Edition This accessible guide shows how and why techniques in quantitative Ranjit Kumar analysis are useful in business contexts. It comes with access to data David Coghlan Trinity College Dublin University of Western Australia sets and answers to student exercises, as well as a downloadable and Teresa Brannick University This Fourth Edition continues to make the workbook containing a series of exercises to help students learn. College Dublin research project process a manageable 2015 • 752 pages Providing step-by-step guidance on how feat for those new to research, and will Hardback (9781848602199) • £120.00 to succeed at tackling the issues of ethics, be instrumental in helping students learn Paperback (9781848602205) • £43.99 management and politics when doing organizational research, this how to apply research methodology to their Fourth Edition will be instrumental in helping researchers cause own work. change through their action research. 2014 • 432 pages 2014 • 232 pages Hardback (9781446269961) • £89.00 Hardback (9781446272565) • £79.00 Paperback (9781446269978) • £30.99 RESEARCH METHODS IN Paperback (9781446272572) • £26.99 ACCOUNTING Third Edition DOING A LITERATURE Malcolm Smith WRITING AND DOING REVIEW IN BUSINESS University of South Australia ACTION RESEARCH Now updated with coverage of AND MANAGEMENT research questions and more real-life Jean McNiff York St John University accountancy examples, this bestselling David Denyer and David R Tranfield textbook helps students to apply the The chapters in this book develop a both at Cranfield School of Management most relevant research methods to their working framework and contain worked This step-by-step guide is essential reading accounting studies. examples and exercises to make sure for any business and management student that readers get the best results from undertaking a literature review. Filled with 2014 • 248 pages their research and are fully versed in all the examples from business and management Hardback (9781446294659) • £100.00 practical aspects of doing action research. studies, it offers several alternative methods Paperback (9781446294666) • £34.99 2014 • 304 pages allowing students to choose an approach Hardback (9781446294567) • £75.00 that fits their individual needs. Paperback (9781446294574) • £24.99 The book provides an answer to all of those daunting questions such as: What is a literature review? Where do I begin? How do I determine the boundaries? How should I write up the review? Key points: LINGUISTIC METHODS • offers a practical 'hands on' approach • filled with examples from across business and management IN MANAGEMENT RESEARCH studies • accessible and student friendly. Nelson Phillips Imperial College Business School CONTENTS This exciting new text is the first to provide a comprehensive Introduction / Clearing the Decks and Getting Organised / Becoming Both overview and comparison of all the major linguistic methods used Systematic and Critical in your Approach / Understanding your Field and in management research, including discourse analysis, rhetorical Positioning your Work / Knowing your Audiences and their Assessment analysis, narrative analysis, semiotics and content analysis. It Criteria / Purposing, Planning and Targeting your Review / Locating Sources explores the reasons why linguistic methods have been increasingly and Recording Data / Selecting and Appraising Texts / Analyzing and adopted, what they do for researchers and how the main methods/ Synthesising Information / Reporting and Communicating the Findings approaches are used in practice. It looks at their shared philosophical 2015 • 240 pages foundation and history and differentiates them from other qualitative Hardback (9781446208229) • £75.00 methods in terms of application and purpose. Numerous examples Paperback (9781446208236) • £24.99 of first-rate research and clear step-by-step instructions on applying these methods make this an ideal text for management students of qualitative methods and for researchers. CONTENTS Introduction / Rhetorical Analysis / Narrative Analysis / Discourse Analysis / Semiotics / Content Analysis / Hermeneutics, Phenomenology, and Ethnomethodology / Conclusion

2015 • 184 pages Hardback (9781446256596) • £75.00 Paperback (9781446256602) • £24.99

22 Management Research & Statistics

BUSINESS STATISTICS USING THE SAGE HANDBOOK OF EXCEL AND SPSS ACTION RESEARCH Nick Lee and Mike Peters both at Aston University Third Edition This accessible guide shows how and why techniques in quantitative Edited by Hilary Bradbury analysis are useful in business contexts. It comes with access to data Oregon Health and Science University sets and answers to student exercises, as well as a downloadable workbook containing a series of exercises to help students learn. This Third Edition presents a fully updated version of the bestselling text, 2015 • 752 pages including new chapters written by key Hardback (9781848602199) • £120.00 figures in the field covering emerging areas Paperback (9781848602205) • £43.99 in healthcare, social work, education and international development, as well as an expanded 'skills' section which includes new consultant-relevant materials. Hilary Bradbury has carefully developed this latest edition to take a strong international approach to the topic of action research and thus RESEARCH METHODS IN expanding the already-impressive scale and scope of the work. In essence, the Third Edition follows in the footsteps of the landmark ACCOUNTING previous editions by mapping the current state of the discipline, as Third Edition well as looking to the future of the field and exploring the issues at the cutting edge of the action research paradigm today. Malcolm Smith University of South Australia 2015 • 752 pages Hardback (9781446294543) • £110.00 Now updated with coverage of research questions and more real-life accountancy examples, this bestselling textbook helps students to apply the most relevant research methods to their accounting studies. 2014 • 248 pages Hardback (9781446294659) • £100.00

Paperback (9781446294666) • £34.99 100%

Companion Websites 9:45 AM 9:45

Many of our textbooks are supported by companion websites, which offer extra resources to students and lecturers alike – assisting lecturers with planning and supporting student learning. Wherever you see the companion website icon you can access further study resources.

Companion website material typically includes: iPad Resources for Lecturers Resources for Students • Powerpoint slides • Study notes • Instructors manual • Self test questions • Teaching notes • Case studies and data sets • Ideas for essay topics • Videos and podcasts • Handouts • Glossaries • Access to articles from leading SAGE journals

23 Study Skills

DOING YOUR BUSINESS BUSINESS WRITING TODAY RESEARCH PROJECT Second Edition Natalie Canavor New York University John Beech University of Coventry

This book guides business students CONTENTS Part I: Introduction / Business Writing Today - and You / Part II: Writing through each step of the research Strategically / The Essentials of Strategic Writing / Applying Strategic Ideas process with detailed, friendly and / Part III: Writing Techniques / Good Sentences, the Right Words / The Whole engaging support. Picture: Creating Your Best Message / Part IV: Types of Business Writing / Writing E-mail and Building Your Professional Image / Writing Resumes and Cover Letters / Writing Letters and Memos: They Still Count / Part V: Writing 2014 • 192 pages Persuasive Messages / Writing to Persuade: The Tools and Techniques / Hardback (9781849200219) • £75.00 Writing to Persuade: Creating Successful Business Documents / Part VI: Paperback (9781849200226) • £24.99 Writing Online / Writing for Websites and Online Media / Blogging, Social Media and Micromedia / Part VII: Writing for Oral Presentation, Video and Public Relations Purposes / Presenting Yourself: Write Well to Speak Well / Applying Journalism and Public Relations Techniques

2015 • 304 pages A GUIDE TO Paperback (9781483358666) • $39.00 PROFESSIONAL DOCTORATES IN BUSINESS AND STUDY SKILLS FOR MANAGEMENT CHINESE STUDENTS Michael Courtney and Xiangping Du Edited by Lisa Anderson University both at University of Hertfordshire of Liverpool, Jeff Gold Leeds Beckett University, Jim Stewart Coventry Providing support, guidance and an aid University and Richard Thorpe to study, this handy guide helps Chinese University of Leeds students adapt to life as a student in This is a practical guide for students undertaking doctorates in the United Kingdom. They'll find tips business and management including DBAs. and information on life skills, cultural differences and university life, as well as It has been written by a team of experts with experience of the key research and study skills. challenges faced in both studying for and supervising professional doctorates in business and management. SAGE STUDY SKILLS SERIES Chapters look at how PD/DBAs differ from PhDs in their focus, and 2014 • 360 pages provide practical guidance on the process of formation and delivery Hardback (9781446294482) • £60.00 and the various methodological approaches that are appropriate to Paperback (9781446294505) • £19.99 this mode of research. CONTENTS The DBA and the Move to Professional Doctorates in Business and Management / Research Problematics / Concepts and Theory Building / Action Modes of Research / Enacting the Action Modes of Research / Becoming a Scholar-Practitioner / Researching and Working In and With Organisations / Ethics and Scholarly Practice / The DBA and PhD Compared / Supervising / The Dissertation: Contributing to Practical Knowing / Publishing from your DBA

2015 • 240 pages Hardback (9781446298329) • £85.00 Paperback (9781446298336) • £27.99 View all of our Business and Mangement titles online at www.sagepub.in

24 Help students discover the secrets to successful study

“A necessity for every “A refreshingly pragmatic “The best new book of “Fantastic text that undergraduate student” book packed with examples” its kind on the market” is enlightening for - Dr Chuma Osuchukwu, - Anne Crook, University of Reading - Dr Kate Daniels, both academics and London School of Business Cambridge University students alike!” and Management - Dr Katherine Cartmell, Liverpool John Moores University

DIGITAL RESOURCES FOR EXTRA SUPPORT! • Companion websites • Videos and podcasts • Facebook

SAGE Study Skills are essential study guides for students of all levels. From how to write great essays and succeeding at university, to writing their dissertation and conducting a literature review, SAGE Study Skills help students reach their full potential at university.

25 Bestsellers in Business & Management

DOING QUALITATIVE GROUP DYNAMICS RESEARCH FOR TEAMS A Practical Handbook Fourth Edition Fourth Edition Daniel Levi California Polytechnic State University, San Luis Obispo David Silverman Visiting Professor in the Business School, University of This clear and engaging book explains Technology, Sydney the basic psychological concepts of group dynamics with a focus on their This Fourth Edition continues to provide application with teams in the workplace. students with clear guidance on the Grounded in psychology research but with process of doing qualitative research, and has been updated with a practical focus on organizational behavior issues, this book helps coverage of devising research questions; new student examples; readers understand and participate in teams more effectively in common pitfalls to avoid; and much more. day-to-day work. 2013 • 488 pages 2013 • 424 pages Hardback (9781446260142) • £89.00 Paperback (9781412999533) • $83.00 Paperback (9781446260159) • £30.99

AN INTRODUCTION TO A VERY SHORT, FAIRLY INTERESTING AND HUMAN RESOURCE REASONABLY CHEAP MANAGEMENT BOOK ABOUT STUDYING Second Edition ORGANIZATIONS Nick Wilton University of the West of England Third Edition Chris Grey Royal Holloway, University A first class text. It is scholarly and of London yet very accessible Chris Grey shies away from the sterility of conventional textbooks, offering students an accessible and palatable overview of the - Louise Preget, Bournemouth field of organization studies that questions and challenges the University Business School traditional literature. 2013 • 480 pages VERY SHORT, FAIRLY INTERESTING & CHEAP BOOKS Hardback (9781446255834) • £90.00 2012 • 184 pages Paperback (9781446255841) • £36.99 Hardback (9781446207369) • £46.99 Paperback (9781446207376) • £15.99

26 CONSUMER BEHAVIOUR PRINCIPLES AND Applications in Marketing PRACTICE OF Second Edition MARKETING Robert East Kingston University, Third Edition Malcolm Wright Massey University and Marc Vanhuele HEC School Jim Blythe University of Plymouth of Management This book is excellent for those new A thought-provoking text that to marketing as it is easy to read and challenges readers to consider crammed full of interesting, up-to-date consumer behaviour in new and and useful information, whether you refreshing ways. The approach is are a student or marketing practitioner distinctive. Readers are encouraged to reflect on their own experiences, as well as appreciate the insights provided by - Julie McKeown, Aberystwyth University scholarship in psychology, sociology and marketing science. The authors not only discuss complex, one-off decisions, 2013 • 800 pages but also help us to understand routine behaviours that Hardback (9781446273999) • £105.00 occupy so much of daily life - buying brands, patronising Paperback (9781446274002) • £46.99 stores, watching adverts, making recommendations - Professor Mark Uncles, Deputy Dean, Australian School of Business, University of New South Wales, Sydney

2013 • 352 pages Hardback (9781446211229) • £105.00 CONSUMER BEHAVIOUR Paperback (9781446211236) • £41.99 Second Edition

Jim Blythe University of Plymouth IMAGES OF ORGANIZATION Blythe writes as he speaks - a no-nonsense Gareth Morgan York University, Toronto approach to engaging students and Providing a rich and comprehensive resource for exploring the conveying key information on consumer complexity of modern organizations internationally and translating behaviour. An excellent text, in true Jim leading-edge theory into leading-edge practice, this Updated Blythe style! Edition preserves Morgan's renowned creative images and metaphors while refreshing the references and tables. - Zubin Sethna, University of 2006 • 520 pages Bedfordshire Business School Paperback (9781412939799) • $103.00 2013 • 472 pages Hardback (9781446266441) • £100.00 Paperback (9781446266458) • £41.99

LEADERSHIP AND MANAGEMENT IN HEALTHCARE Second Edition View all of our Business Neil Gopee Coventry University and and Mangement titles online at Jo Galloway NHS Redditch and Bromsgrove & Wyre Forest Clinical www.sagepub.in Commissioning Group An excellent combination of theoretical concepts, pulling together the core principles of management and leadership in healthcare and packed with introspective activities. It will engage the reader to develop innovative ideas which are transferable to real life situations - Vinoda P Coopamah, Lecturer, King's College London 2013 • 312 pages Hardback (9781446248812) • £74.00 Paperback (9781446248829) • £23.99

27 Tourism, Hospitality & Events / Social Responsibility & Business Ethics

HOSPITALITY CORPORATE SOCIAL CORPORATE SOCIAL RESPONSIBILITY MANAGEMENT RESPONSIBILITY Doing Sustainable and Ethical Business A Brief Introduction Edited by Esben Rahbek Gjerdrum Suzanne Benn University of Technology, Sydney, Krista Bondy Pedersen Copenhagen Business School University of Bath, Johan Sandström Luleå University of Edited by Roy C Wood NHTV Breda Technology and Andrew Martin University of Sydney University of Applied Sciences Why has corporate social responsibility (CSR) become part of the mainstream business and This book takes a broad cross‑disciplinary approach to developing Hospitality Management is designed academic agenda in the 21st century? How a critical awareness around corporate social responsibility (CSR) for undergraduate and postgraduate can CSR be fully integrated into business while providing students with the knowledge and skills required to students studying hotel and hospitality strategy and day-to-day operations? Do implement CSR in their working lives. The text: management and hospitality studies. companies become more vulnerable to • incorporates theory and practice focusing on the integration The book includes coverage of the principal criticism from stakeholders if they make public of CSR and related concepts such as sustainability, green areas of functional management in hospitality including: their commitment to CSR? management and business ethics into core aspects of the • employee relations These are just some of the questions and challenges explored in this management curriculum • accommodation management exciting new textbook. Readers will not only gain knowledge and • builds students' skills in dealing with the complex and increasingly • food and beverage management understanding of the history of CSR, the key CSR drivers, the main important areas of concern such as globalization, resilience and theoretical CSR perspectives and the dominant CSR practices found • marketing and sales risk management which are linked with responsible, sustainable in the business community, they will also, more crucially, learn how and ethical business practice • industry structure and strategy to implement CSR in practice. • has a practical focus on the 'doing' of CSR, while incorporating • the nature of management roles theory in a way that is accessible and more engaging for students. • hospitality management education CONTENTS • future trends in the field. Part I: Introduction / The Anatomy of CSR / Part II: The Internal Organisation CONTENTS of CSR / CSR and Leadership / CSR and Human Resource Management / Part I: Introduction to CSR/S / CSR/S I – CSR/Sustainability Definitions, Roy Wood uses a wide range of established and contemporary CSR Standards and Social Accounting / CSR and Innovation / Part III: The research and reflects critically on its subject, including from the Concepts, and Ethical Considerations / CSR/S II – CSR/S History, External Organisations of CSR / CSR and Suppliers / CSR and the Consumer Theories, Examples and Critiques / Part II: Drivers and Contexts of CSR/S perspective of the hospitality consumer, to ensure that readers gain / CSR and Shareholders / CSR and Government: Public Policies on CSR in / CSR/S Strategies in Developing and Developed Countries Compared / wide awareness of the realities and challenges of the hospitality Europe / The Role of Nongovernmental Organizations in CSR CSR/S Strategies in Traditional and Leading-Edge Organizations / CSR/S industry. 2015 • 312 pages Strategies in Traditional and Leading-Edge Industries and Sectors / Part Hardback (9780857022448) • £100.00 III: Implementing CSR/S / Advancing CSR/S in Design, Supply Chain, CONTENTS Operations (incl Customer Service) and Marketing / Advancing CSR/S in Paperback (9780857022455) • £34.99 Where Are We Going? The Nature of Hospitality Management / What Kind Human Resources, Corporate Strategy, Environment/Health/Safety and of Industry? Structure, Strategy and the Nature of the Hospitality Industry Public Affairs / Advancing CSR/S in Finance, Accounting, Legal, Information / A People Business? Human Resources in the Hospitality Sector / Is Your Technology, and External Communications / Part IV: Emerging CSR/S Issues Room Alright? Accommodation Management in Hospitality / Are You Enjoying and Perspectives / CSR/S Social and Technological Innovation / CSR/S Your Meal? Food and Beverage Management in Hospitality / Would You Like Global and Local Perspectives / CSR/S Leadership, Politics and Culture / to Join Our Customer Loyalty Programme? Marketing and Consumption in Part V: Managing CSR/S for Stakeholders / CSR/S and the Multistakeholder Hospitality / Can I Speak to Whoever’s in Charge? The Role of Management ETHICS THEORY AND Perspective / CSR/S, Stakeholder Management and the Future for Business in Hospitality / So You Give Degrees to Waiters? Hospitality Management Education / Conclusion: The Proof of the Pudding? BUSINESS PRACTICE 2015 • 500 pages Hardback (9781473906495) • £120.00 Mick Fryer Cardiff University 2015 • 216 pages Paperback (9781473906501) • £39.99 Hardback (9781446246948) • £75.00 Paperback (9781446246955) • £24.99 The old joke that business ethics is a contradiction in terms has some truth in it, but in this book, Mick Fryer carefully shows us why such confusion is the beginning of wisdom. ORGANIZATIONAL ETHICS RESEARCHING HOSPITALITY AND TOURISM After all, if ethics was easy, it wouldn't A Practical Approach Second Edition be worth worrying about Third Edition - Martin Parker, Bob Brotherton Independent Consultant University of Leicester Craig E Johnson George Fox University A new edition of this practical, hands-on guide to doing research in Mick Fryer provides students with all the theoretical tools needed tourism and hospitality. Now supported by a companion website, CONTENTS to make ethical decisions in business contexts. The book includes: and with international case studies added throughout, it is an Part I: Laying an Ethical Foundation / Ethical invaluable student-friendly companion for those working on projects • real-life examples to help students relate theory to practice Perspectives / Part II: Practicing Individual and dissertations. • 'pause for reflection' boxes and discussion questions to develop Ethics in the Organization / Components of critical thinking skills Personal Ethical Development / Ethical Decision 2015 • 352 pages • links to online videos and weblinks to expand students' knowledge Making and Action / Part III: Practicing Interpersonal Ethics in the Organization Hardback (9781446287545) • £85.00 / Ethical Interpersonal Communication / Exercising Ethical Influence / Paperback (9781446287552) • £27.99 • free access to selected SAGE journals articles on the companion Ethical Conflict Management / Part IV: Practicing Group, Leadership, and website to encourage further reading. Followership Ethics / Improving Group Ethical Performance / Leadership CONTENTS Ethics / Followership Ethics / Part V: Practicing Ethics in Organizational Systems / Building an Ethical Organization / Managing Ethical Hot Spots Rights Theory: Considering Business Ethics in Terms of Stakeholder Rights / in the Organization / Promoting Organizational / Ethics in a Global Society Utilitarianism: Maximizing the Good Consequences of Business / Kantian Theory: Reason-based Duty and Business / Social Contract Theory: Business Obligations, 2015 • 560 pages Corporate Wrongdoing, and Just Distribution / Virtue Theory: Virtue, Purpose, Paperback (9781483344409) • $75.00 and Flourishing in Business / Ethical Relativism: Business Ethics and Personal Conviction / Discourse Ethics: Democratizing Business / Feminine Ethics: Offering a Different Ethical Perspective on Business / Environmental Ethics: Business, People, and Nature / The Responsibilities of Business Executives: Just Looking after Shareholders' Interests or Taking all Stakeholders into Account?

2014 • 472 pages Hardback (9781446274149) • £110.00 Paperback (9781446274156) • £36.99

28 Social Responsibility & Business Ethics

CORPORATE SOCIAL RESPONSIBILITY CORPORATE RESPONSIBILITY Doing Sustainable and Ethical Business Paul A Argenti Dartmouth College Suzanne Benn University of Technology, Sydney, Krista Bondy Through cases focusing on the social, reputational, and environmental University of Bath, Johan Sandström Luleå University of consequences of corporate activities, Corporate Responsibility Technology and Andrew Martin University of Sydney demonstrates how to make difficult choices, promote responsible behaviour within organizations, and understand the role personal This book takes a broad cross‑disciplinary approach to developing values play in developing effective leadership skills. a critical awareness around corporate social responsibility (CSR) while providing students with the knowledge and skills required to 2015 • 352 pages implement CSR in their working lives. The text: Paperback (9781483383101) • $70.00 • incorporates theory and practice focusing on the integration of CSR and related concepts such as sustainability, green management and business ethics into core aspects of the management curriculum • builds students' skills in dealing with the complex and increasingly CORPORATE SOCIAL RESPONSIBILITY important areas of concern such as globalization, resilience and Definition, Core Issues, and Recent Developments risk management which are linked with responsible, sustainable and ethical business practice Brent D Beal University of Texas-Tyler • has a practical focus on the 'doing' of CSR, while incorporating This unique supplemental text offers a well-structured and thorough theory in a way that is accessible and more engaging for students. introduction to corporate social responsibility (CSR). Author Brent CONTENTS D. Beal introduces the basic concept of CSR, briefly discusses the Part I: Introduction to CSR/S / CSR/S I – CSR/Sustainability Definitions, challenges of defining it, and summarizes important conceptual Concepts, and Ethical Considerations / CSR/S II – CSR/S History, models. CSR is examined in the context of the perfect competition Theories, Examples and Critiques / Part II: Drivers and Contexts of CSR/S market model, market failure, and social dilemmas. Three / CSR/S Strategies in Developing and Developed Countries Compared / different types of CSR—systemic, strategic, and philanthropic— CSR/S Strategies in Traditional and Leading-Edge Organizations / CSR/S are highlighted. Finally, arguments both for and against CSR are Strategies in Traditional and Leading-Edge Industries and Sectors / Part outlined and several conceptual frames are proposed. Readers are III: Implementing CSR/S / Advancing CSR/S in Design, Supply Chain, Operations (incl Customer Service) and Marketing / Advancing CSR/S in encouraged to think about what businesses should be responsible Human Resources, Corporate Strategy, Environment/Health/Safety and for in society and how a society’s economic system should be Public Affairs / Advancing CSR/S in Finance, Accounting, Legal, Information structured, bounded, and ultimately, controlled. This text is Technology, and External Communications / Part IV: Emerging CSR/S Issues appropriate for any business course in which the introduction of and Perspectives / CSR/S Social and Technological Innovation / CSR/S CSR would complement other course content. Global and Local Perspectives / CSR/S Leadership, Politics and Culture / Part V: Managing CSR/S for Stakeholders / CSR/S and the Multistakeholder 2014 • 112 pages • Paperback (9781452291567) • $27.00 Perspective / CSR/S, Stakeholder Management and the Future for Business

2015 • 500 pages Hardback (9781473906495) • £120.00 Paperback (9781473906501) • £39.99 KEY CONCEPTS IN CORPORATE SOCIAL RESPONSIBILITY Suzanne Benn University of Technology, Australia and Dianne ORGANIZATIONAL ETHICS Bolton Swinburne University of Technology A Practical Approach Useful reference for students looking to get to grips with the key concepts that they will encounter on an Third Edition undergraduate CSR course. Craig E Johnson George Fox University Dr Matthew Davis, Leeds University Business School, Leeds University CONTENTS Introducing the key concepts in corporate social responsibility, Part I: Laying an Ethical Foundation / Ethical Suzanne Benn brings together the essential issues relevant to the Perspectives / Part II: Practicing Individual responsible management of businesses, not-for-profit organizations Ethics in the Organization / Components of and government. Personal Ethical Development / Ethical Decision Making and Action / Part III: Practicing Interpersonal Ethics in the Organization With detailed coverage and cross-referencing for each concept / Ethical Interpersonal Communication / Exercising Ethical Influence / and over 50 concepts introduced, this guide to both the theory and Ethical Conflict Management / Part IV: Practicing Group, Leadership, and implementation of CSR and sustainability, provides an indispensable Followership Ethics / Improving Group Ethical Performance / Leadership reference for any student of the subject. Ethics / Followership Ethics / Part V: Practicing Ethics in Organizational Key Concepts include: Accountability; Business ethics; Corporate Systems / Building an Ethical Organization / Managing Ethical Hot Spots citizenship; Corporate environmental reporting; Definitions of CSR; in the Organization / Promoting Organizational / Ethics in a Global Society Ethical consumerism; Human rights; NGOs; Risk management; 2015 • 560 pages Stakeholder theory; Sustainable development. Paperback (9781483344409) • $75.00 2011 • 248 pages Paperback • £22.99 Hardback • £91.00

29 Social Responsibility & Business Ethics

STRATEGIC CORPORATE UNDERSTANDING BUSINESS ETHICS SOCIAL RESPONSIBILITY Third Edition Stakeholders, Globalization, and Sustainable Value Peter A Stanwick Auburn University, Creation Sarah D Stanwick Auburn University Third Edition Looking for a deeply reflected and applicable textbook for in-class use in business ethics? Here it is. The best CHANGE LEADERSHIP David B Chandler University of Colorado, Denver, USA, textbook I’ve ever found is the Stanwicks’ masterpiece. William B Werther, Jr. University of Miami Three-Volume Set Your students will love it. Edited by Colette Dumas and Richard H Beinecke both at The book is a powerful and persuasive presentation of —Volker Brecht, Southern University at New Orleans Suffolk University, Boston strategic CSR. Filled with real-world case studies and examples of ethical dilemmas, Mr. Dharmendra Nath, Retired IAS officer, UPKRAM Understanding Business Ethics, Third Edition prepares students and Including a wide range of literature, the volumes of this major work offer managers alike to make ethical decisions in today’s complex, global both breadth and depth of knowledge of effective change leadership environment. Bestselling authors Peter A. Stanwick and Sarah D. theory and practice. Blending theory with practical application, Strategic Corporate Social Stanwick explain the fundamental importance of ethical leadership, Responsibility, Third Edition is a comprehensive CSR and strategy decision making, and strategic planning while examining emerging 2015 • 1095 pages • Hardback (9781473902770) • £450.00 text. As such, it supports courses taught either as standalone trends in business ethics such as the developing world, human electives or as core components of the business school curriculum rights, environmental sustainability, and technology. In addition across all discipline areas. Integral to the book’s unique format is its to presenting information related to the Association to Advance mix of theory and practical application divided into two parts. After Collegiate Schools of Business (AACSB), the text’s 26 real-world five chapters that provide an overview of the field, core concepts, cases profile a variety of industries, countries, and ethical issues in and practical challenges, the second half of the book illustrates the a way that is relevant and meaningful to students’ lives. extensive and dynamic nature of CSR via 21 detailed issues and case-studies. The cases capture contentious debates across the 2015 • 600 pages • Paperback (9781506303239) • $98.00 spectrum of CSR topics that culminate with a series of questions designed to stimulate further investigation and debate. 2014 • 664 pages • Paperback (9781452217796) • $83.00

THE END OF CORPORATE SOCIAL RESPONSIBILITY Crisis and Critique SAGE India offers special Peter Fleming City University, UK, Marc Jones Ashridge Business School discounts for purchase of

The US courts have advised corporations that they should books in bulk. carry out some good works, to deflect the danger that an "aroused public" might inquire into their actions and For orders and enquiries, write to us at the enormous privileges granted to them by state power. This wide-ranging study brings to vivid light some of the Marketing Department ways in which the lessons are applied in the practices of SAGE Publications India Pvt Ltd "corporate social responsibility," revealing as well how B1/ I-1, Mohan Cooperative discussion of such "ethical capitalism" often obscures the Industrial Area Mathura Road, reality of capitalist ethics and its human consequences. It Post Bag 7, New Delhi 110 044, India makes a strong case that the public should be aroused, and offers ideas as to what can be done. E-mail us at Noam Chomsky, Institute Professor [email protected] (retired), MIT, Cambridge MA Providing a much-needed critique of Corporate Social Responsibility (CSR) practice and scholarship, this book seeks to redress CSR advocacy, from a political and critical perspective. 2013 • 144 pages Paperback • 9781849205160 • £27.99 Hardback • 9781849205153 • £87.00

30 New & Recent Major Works

SAGE BENCHMARKS IN LEADERSHIP

CHANGE LEADERSHIP EMERGING APPROACHES Three-Volume Set TO LEADERSHIP Edited by Colette Dumas and Richard H Beinecke both at Four-Volume Set Suffolk University, Boston Edited by Boas Shamir Including a wide range of literature, the volumes of this major work offer Hebrew University of Jerusalem both breadth and depth of knowledge of effective change leadership theory and practice. This four-volume major work brings together key literature in the field of leadership - 2015 • 1095 pages • Hardback (9781473902770) • £450.00 including theoretical perspectives, studies and research methods - which represent new approaches, as well as providing an overview of the emerging, exciting and promising trends in the field of leadership studies. 2014 • 1664 pages • Hardback (9781446294291) • £625.00 LEADERSHIP, CREATIVITY AND INNOVATION Three-Volume Set Edited by Michael D Mumford University of Oklahoma This three-volume set brings together the key literature exploring the impact of leadership on creativity and innovation and the LEADERSHIP DEVELOPMENT & PRACTICE mechanisms by which leaders influence creativity and innovation Four-Volume Set in organizations. Edited by Richard Hall University of Sydney, 2014 • 1240 pages • Hardback (9781446268698) • £450.00 David Grant University of New South Wales and Joseph Raelin Northeastern University Leadership Development & Practice engages with contemporary debates and issues by drawing together some of the most important PSYCHOLOGY OF LEADERSHIP and influential research from the related domains of leadership practice and leadership development. Five-Volume Set 2014 • 1664 pages • Hardback (9781446267929) • £625.00 Edited by S Alexander Haslam University of Queensland and Stephen D Reicher University of St Andrews This five-volume major work brings together classic and recent papers which examine the topic from all angles and through the lenses of different disciplines. 2014 • 1863 pages • Hardback (9781446295052) • £825.00

Connect with SAGE!

31 New & Recent Major Works

SAGE LIBRARY OF TOURISM, HOSPITALITY & LEISURE

TOURISM AND DEVELOPMENT Four-Volume Set Edited by Richard Sharpley University of Central Lancashire This major work illustrates tourism and development through a collection of key papers which have contributed to knowledge of and debates in this significant area of tourism studies. The literature is framed by an extensive introductory chapter which highlights the key concepts, themes and debates. 2015 • 1408 pages • Hardback (9781473912410) • £625.00

SAGE LIBRARY IN BUSINESS & MANAGEMENT

NEW DIRECTIONS IN ASIAN CONSUMER RESEARCH ENTREPRENEURSHIP Four-Volume Set Five-Volume Set Edited by Paul Hewer, Aliakbar Jafari and Kathy Hamilton Edited by Leo Paul Dana GSCM- all at University of Strathclyde Montpellier Business School This four-volume collection focuses on emerging and cutting-edge This collection is designed to clarify work which is shaping the contemporary landscape of consumer and enable a clearer understanding research. The volumes bring together key conceptual and research of the various cultural and historical papers exploring varied themes such as aesthetics, sustainability, factors which have shaped the field of consumption communities, spaces and ideologies of consumption, entrepreneurship in Asia. amongst many others. 2015 • 1715 pages • Hardback (9781473913813) • £750.00 2015 • 1408 pages • Hardback (9781473911536) • £625.00

FUNDAMENTALS OF COACHING FAMILY BUSINESS AND MENTORING Four-Volume Set Six-Volume Set Edited by Pramodita Sharma University of Vermont and Edited by Bob Garvey York St John University Leif Melin Jönköping International Business School This new, valuable six-volume major work builds a map of the This new major work answers the growing global need for a resource topic of coaching and mentoring by bringing together the most that will capture and present a comprehensive overview of the influential papers on the subjects in a single resource. The volumes literature in the field of family business. are organized thematically and contextualized by an introductory 2014 • 1752 pages • Hardback (9781446207819) • £625.00 chapter written by editor Bob Garvey. 2014 • 2458 pages • Hardback (9781446266786) • £895.00

CAPITALISM AND BUSINESS CORPORATE SUSTAINABILITY Four-Volume Set Four-Volume Set Edited by Thomas P Lyon University of Michigan, Edited by Leo McCann Manchester Business School Daniel Diermeier Northwestern University and The literature selected for this major work provides a much-needed Glen Dowell Cornell University comprehensive overview of developments across capitalism and business, going back to the Cold War era to explore some of the This interdisciplinary four-volume major work brings together the most earlier discussions, moving on to the present day. significant papers from the body of literature on corporate sustainability, drawing from a wide range of research journals. 2015 • 1408 pages • Hardback (9781473902220) • £625.00 2014 • 1796 pages • Hardback (9781446296431) • £625.00

32 Index

A Corporate Responsibility Argenti...... 29 Corporate Social Responsibility Beal...... 29 Advertising and Promotion, Third Edition Hackley & Hackley...... 15 Corporate Social Responsibility Benn, Bondy, Sandstorm & Martin...... 29 Analysing Quantitative Data for Business and Corporate Social Responsibility Pedersen...... 28 Management Students Scherbaum & Shockley...... 21 Corporate Sustainability, Four-Volume Set Lyon, Diermeier & Dowell...... 32 Analysing Quantitative Data Using Classical Test Theory Courtney & Du Study Skills for Chinese Students...... 24 for Business and Management Students Dawson...... 21 Cox, Bachkirova & Clutterbuck The Complete Handbook of Coaching, Anderson, Gold, Stewart & Thorpe A Guide to Professional Doctorates Second Edition...... 4 in Business and Management...... 24 Crawshaw, Budhwar & Davis Human Resource Management...... 6 Anderson, Ones, Sinangil & Viswesvaran Handbook of Industrial, Work & Organization Psychology,Three-Volume Set...... 9 Critical Management Research Jeanes & Huzzard...... 19 Ang Research Design for Business & Management...... 19 Cultural Intermediaries Reader, The Maguire & Matthews...... 15 Argenti Corporate Responsibility...... 29 Cunliffe A Very Short, Fairly Interesting and Reasonably Cheap Book about Management, Second Edition...... 5 Asian Entrepreneurship, Five-Volume Set Dana...... 32 Aycan, Kanungo & Mendonca Organizations and Management D in cross-cultural context...... 17 Dahl Social Media Marketing...... 15 B Dana Asian Entrepreneurship, Five-Volume Set...... 32

Baker & Saren Marketing Theory, Third Edition...... 12 Dawson & Andriopoulos Managing Change, Creativity and Innovation, Second Edition...... 3 Bamber, Lansbury, Wailes & Wright International and Comparative Employment Relations, Sixth Edition...... 8 Dawson Analysing Quantitative Data Using Classical Test Theory for Business and Management Students...... 21 Bastow, Dunleavy & Tinkler The Impact of the Social Sciences...... 6 Denyer & Tranfield Doing a Literature Review in Business and Management...... 22 Beal Corporate Social Responsibility...... 29 Designing Research Questionnaires for Business and Beech Doing Your Business Research Project...... 24 Management Students Ekinci...... 21 Benn Key Concepts in Corporate Social Responsibility...... 29 Developing Leadership Mabey & Mayrhofer...... 10 Benn, Bondy, Sandstorm & Martin Corporate Social Responsibility...... 29 Dicken Global Shift, Seventh Edition...... 10 Berman, Bowman, West & Wart Human Resource Management Doing a Literature Review in Business and Management Denyer & Tranfield...... 22 in Public Service, Fifth Edition...... 7 Doing Action Research in Your Own Organization, Bingham Employment Relations...... 7 Fourth Edition Coghlan & Brannick...... 22 Blythe Consumer Behaviour, Second Edition...... 27 Doing Case Study Research for Business and Blythe Principles and Practice of Marketing, Third Edition...... 27 Management Students Lee & Saunders...... 24 Bradbury The SAGE Handbook of Action Research, Third Edition...... 23 Doing Qualitative Research, Fourth Edition Silverman...... 26 Brennan, Canning & McDowell Business-to-Business Marketing, Third Edition...... 13 Doing Your Business Research Project Beech...... 24 Brotherton Researching Hospitality and Tourism, Second Edition...... 28 Dowson Personal and Professional Development for Business Students...... 2 Business of People, The Campaign for Social Science...... 6 Dumas & Beinecke Change Leadership, Three-Volume Set...... 31 Business Statistics Using EXCEL and SPSS Lee & Peters...... 23 Dyer, Humphries, Fitzgibbons & Hurd Understanding Management Critically...... 6 Business Writing Today, Second Edition Canavor...... 24 E Business-to-Business Marketing, Third Edition Brennan, Canning & McDowell...... 13 Eagle & Dahl Marketing Ethics and Society...... 15 East, Wright & Vanhuele Consumer Behaviour, Second Edition...... 27 C Easterby-Smith, Thorpe & Jackson Management Campaign for Social Science The Business of People...... 6 and Business Research, Fourth Edition...... 20 Canavor Business Writing Today, Second Edition...... 24 Egan Marketing Communications, Second Edition...... 13 Capitalism and Business, Four-Volume Set McCann...... 32 Ekinci Designing Research Questionnaires for Business and Management Students...... 21 Carroll, Ford & ScottTaylor Leadership...... 10 Emerging Approaches to Leadership, Four-Volume Set Shamir...... 31 Cases in Leadership, Fourth Edition Rowe & Guerrero...... 12 Employment Relations Bingham...... 7 Cassell Conducting Research Interviews for Business and Management Students...... 21 Essentials of Business Research, Second Edition Wilson...... 19 Cawsey, Deszca & Ingols Organizational Change, Third Edition...... 2 Essentials of Organizational Behavior Teresa (Terri)...... 17 Chandler, Werther, Jr. Strategic Corporate Social Responsibility...... 30 Ethics Theory and Business Practice Fryer...... 28 Change Leadership, Three-Volume Set Dumas & Beinecke...... 31 F Change Management, Fourth Edition Paton, McCalman & Siebert...... 3 Clegg, Kornberger & Pitsis Managing and Organizations, Fourth Edition...... 18 Family Business, Four-Volume Set Sharma & Melin...... 32 Coaching and Mentoring for Business McCarthy...... 4 Farrell Global Marketing...... 16 Coaching and Mentoring, Second Edition Garvey, Stokes & Megginson...... 3 Fleming & Jones The End Of Corporate Social Responsibility...... 30 Coaching in Professional Contexts Nieuwerburgh...... 4 Frandsen & Johansen Organizational Crisis Communication...... 17 Coghlan & Brannick Doing Action Research in Your Own French & Gordon Strategic Social Marketing...... 16 Organization, Fourth Edition...... 22 Fryer Ethics Theory and Business Practice...... 28 Complete Handbook of Coaching, The Fundamentals of Coaching and Mentoring, Six-Volume Set Garvey...... 32 Second Edition Cox, Bachkirova & Clutterbuck...... 4 Conducting Research Interviews for Business and G Management Students Cassell...... 21 Gabriel & Lang The Unmanageable Consumer, Third Edition...... 16 Consumer Behaviour, Second Edition Blythe...... 27 Garvey Fundamentals of Coaching and Mentoring, Six-Volume Set...... 32 Consumer Behaviour, Second Edition East, Wright & Vanhuele...... 27 Garvey, Stokes & Megginson Coaching and Mentoring, Second Edition...... 3 Copley Marketing Communications Management, Second Edition...... 13 Gill, Johnson & Clark Research Methods for Managers, Fifth Edition...... 22 Cornelissen Corporate Communication, Fourth Edition...... 4 Global Marketing Farrell...... 16 Corporate Communication, Fourth Edition Cornelissen...... 4 Global Shift, Seventh Edition Dicken...... 10

33 Index

Gopee & Galloway Leadership and Management in Healthcare...... 27 Linguistic Methods in Management Research Phillips...... 22 Grey A Very Short, Fairly Interesting and Reasonably Lyon, Diermeier & Dowell Corporate Sustainability, Four-Volume Set...... 32 Cheap Book About Studying Organizations, Third Edition...... 26 Group Dynamics for Teams, Fourth Edition Levi...... 26 M Guide to Professional Doctorates in Business and Mabey & Mayrhofer Developing Leadership...... 10 Management, A Anderson, Gold, Stewart & Thorpe...... 24 Maguire & Matthews The Cultural Intermediaries Reader...... 15 H Making Sense of Coaching Toit...... 4 Management and Business Research, Hackley & Hackley Advertising and Promotion, Third Edition...... 15 Fourth Edition Easterby-Smith, Thorpe & Jackson...... 20 Hall, Grant & Raelin Leadership Development & Practice, Four-Volume Set.... 31 Managerial Communication, Sixth Edition Hynes...... 5 Handbook of Industrial, Work & Organization Psychology, Managing and Organizations, Fourth Edition Clegg, Kornberger & Pitsis...... 18 Three-Volume Set Anderson, Ones, Sinangil & Viswesvaran...... 9 Managing Change, Creativity and Innovation, Harzing & Pinnington International Human Resource Second Edition Dawson & Andriopoulos...... 3 Management, Fourth Edition...... 8 Managing Diversity and Inclusion Syed & Ozbilgin...... 7 Haslam & Reicher Psychology of Leadership, Five-Volume Set...... 31 Market Research Toolbox, The, Fourth Edition McQuarrie...... 13 Hewer, Jafari & Hamilton New Directions in Consumer Research, Four-Volume Set...... 32 Marketing Communications Management, Second Edition Copley...... 13 Hickman Leading Organizations, Third Edition...... 12 Marketing Communications, Second Edition Egan...... 13 Hill & Hupe Implementing Public Policy, Third Edition...... 16 Marketing Ethics and Society Eagle & Dahl...... 15 Hisrich International Entrepreneurship, Third Edition...... 5 Marketing Theory, Third Edition Baker & Saren...... 12 Hodges & Gill Sustaining Change in Organizations...... 3 Marketing, Third Edition Masterson & Pickton...... 12 Hospitality Management Wood...... 28 Masterson & Pickton Marketing, Third Edition...... 12 Human Resource Development, Second Edition McGuire...... 9 McCann Capitalism and Business, Four-Volume Set...... 32 Human Resource Management Crawshaw, Budhwar & Davis...... 6 McCarthy Coaching and Mentoring for Business...... 4 Human Resource Management in Public Service, McGuire Human Resource Development, Second Edition...... 9 Fifth Edition Berman, Bowman, West & Wart...... 7 McNiff Writing and Doing Action Research...... 22 Hynes Managerial Communication, Sixth Edition...... 5 McQuarrie The Market Research Toolbox, Fourth Edition...... 13 Morgan Images of Organization...... 27 I Mumford Leadership, Creativity and Innovation, Three-Volume Set...... 31 Images of Organization Morgan...... 27 Impact of the Social Sciences, The Bastow, Dunleavy & Tinkler...... 6 N Implementing Public Policy, Third Edition Hill & Hupe...... 16 Napoleonic Leadership Jones & Gosling...... 11 Inkson, Dries & Arnold Understanding Careers, Second Edition...... 2 New Directions in Consumer Research, International and Comparative Employment Four-Volume Set Hewer, Jafari & Hamilton...... 32 Relations, Sixth Edition Bamber, Lansbury, Wailes & Wright...... 8 Nieuwerburgh An Introduction to Coaching Skills...... 3 International Entrepreneurship, Third Edition Hisrich...... 5 Nieuwerburgh Coaching in Professional Contexts...... 4 International Human Resource Management, Northouse Introduction to Leadership with Interactive Ebook, Third Edition...... 11 Fourth Edition Harzing & Pinnington...... 8 Northouse Leadership, Seventh Edition...... 11 Introduction to Coaching Skills, An Nieuwerburgh...... 3 Introduction to Human Resource Development, An Wilton...... 9 O Introduction to Human Resource Management, An Second Edition Wilton...... 26 Organizational Change, Third Edition Cawsey, Deszca & Ingols...... 2 Introduction to Leadership with Interactive Ebook, Third Edition Northouse...... 11 Organizational Crisis Communication Frandsen & Johansen...... 17 J Organizational Ethics, Third Edition Johnson...... 29 Organizations and Management in cross-cultural Jackson & Parry A Very Short, Fairly Interesting and Reasonably context Aycan, Kanungo & Mendonca...... 17 Cheap Book about Studying Leadership, Third Edition...... 12 Jeanes & Huzzard Critical Management Research...... 19 P Johnson Organizational Ethics, Third Edition...... 29 Paton, McCalman & Siebert Change Management, Fourth Edition...... 3 Jones & Gosling Napoleonic Leadership...... 11 Pedersen Corporate Social Responsibility...... 28 Jones Researching Organizations...... 19 Personal and Professional Development for Business Students Dowson...... 2 K Phillips Linguistic Methods in Management Research...... 22 Principles and Practice of Marketing, Third Edition Blythe...... 27 Key Concepts in Corporate Social Responsibility Benn...... 29 Psychology of Leadership, Five-Volume Set Haslam & Reicher...... 31 King & Brooks Template Analysis for Business and Management Students.... 21 Puccio, Cabra & Schwagler Creativity and Innovation in Organizations...... 5 Kumar Research Methodology, Fourth Edition...... 22 R L Rees & Smith Strategic Human Resource Management...... 8 Leadership and Management in Healthcare Gopee & Galloway...... 27 Research Design for Business & Management Ang...... 19 Leadership Carroll, Ford & ScottTaylor...... 10 Research Methodology, Fourth Edition Kumar...... 22 Leadership Development & Practice, Four-Volume Set Hall, Grant & Raelin...... 31 Research Methods for Managers, Fifth Edition Gill, Johnson & Clark...... 19 Leadership, Creativity and Innovation, Three-Volume Set Mumford...... 31 Research Methods in Accounting, Third Edition Smith...... 23 Leadership, Seventh Edition Northouse...... 11 Researching Hospitality and Tourism, Second Edition Brotherton...... 28 Leading Organizations, Third Edition Hickman...... 12 Jones Lee & Kotler Social Marketing, Fifth Edition...... 16 Researching Organizations ...... 19 Lee & Peters Business Statistics Using EXCEL and SPSS...... 23 Ridley-Duff & Bull Understanding Social Enterprise, Second Edition...... 5 Lee & Saunders Doing Case Study Research for Roberts A Very Short, Fairly Interesting and Reasonably Business and Management Students...... 21 Cheap Book About Knowledge Management...... 9 Levi Group Dynamics for Teams, Fourth Edition...... 26 Rowe & Guerrero Cases in Leadership, Fourth Edition...... 12

34 Index

S SAGE INDIA SAGE Handbook of Action Research, The, Third Edition Bradbury...... 23 10 Commandments for Family Business,The...... 1A Schedlitzki & Edwards Studying Leadership...... 10 Scherbaum & Shockley Analysing Quantitative A Data for Business and Management Students...... 21 Shamir Emerging Approaches to Leadership, Four-Volume Set...... 31 'Ad’apting to Markets...... 30A Sharma & Melin Family Business, Four-Volume Set...... 32 Aaker on Branding...... 30A Sharpley Tourism and Development, Four-Volume Set...... 32 Aaker, David...... 20A, 30A Silverman Doing Qualitative Research, Fourth Edition...... 26 Accidental Scholar, The...... 8A Skills in Business Sung & Ashton...... 2 Acrobatics of Change, The...... 4A Smith Research Methods in Accounting, Third Edition...... 23 Adams, John...... 32A Social Marketing, Fifth Edition Lee & Kotler...... 16 Agarwal , Anurag K...... 1A Social Media Marketing Dahl...... 15 Agri-input Marketing in India...... 29A Social Media Marketing, Second Edition Tuten & Solomon...... 14 Are you ready for the corner office?...... 6A Stanwick, Stanwick Understanding Business Ethics...... 30 Arie Ruttenberg...... 7A Strategic Corporate Social Responsibility Chandler, Werther, Jr...... 30 Aristigueta, Maria P...... 4A Strategic Human Resource Management Rees & Smith...... 8 Awasthy, Richav...... 32A Strategic Social Marketing French & Gordon...... 16 B Study Skills for Chinese Students Courtney & Du...... 24 Banerjee, Robin...... 31A Studying Leadership Schedlitzki & Edwards...... 10 Bhandarker, Asha...... 8A Sung & Ashton Skills in Business...... 2 Bhattacharyya, Dipak Kumar...... 6A Sustaining Change in Organizations Hodges & Gill...... 3 Training and Development...... 6A Syed & Ozbilgin Managing Diversity and Inclusion...... 7 Body Language...... 8A T C Template Analysis for Business and Management Students King & Brooks...... 21 Campus to Corporate...... 7A Teresa (Terri) Essentials of Organizational Behavior...... 17 Chella, Ganesh...... 6A The End Of Corporate Social Responsibility Fleming & Jones...... 30 Contracts and Arbitration for Managers...... 1A Toit Making Sense of Coaching...... 4 Corporate Coaching...... 6A Tourism and Development, Four-Volume Set Sharpley...... 32 Corporate Reputation Decoded...... 29A Tuten & Solomon Social Media Marketing, Second Edition...... 14 Corrugated Slices...... 3A U Cracking the Creativity Code...... 7A

Understanding Business Ethics, Stanwick, Stanwick...... 30 D Understanding Careers, Second Edition Inkson, Dries & Arnold...... 2 Das, Prashant...... 12A Understanding Management Critically Dyer, Humphries, Fitzgibbons & Hurd...... 6 Definitive Book of Branding, The...... 30A Understanding Social Enterprise, Second Edition Ridley-Duff & Bull...... 5 Denhardt, Janet V...... 4A Unmanageable Consumer, The, Third Edition Gabriel & Lang...... 16 Denhardt, Robert B...... 4A V Desai, Avani...... 29A

Very Short, Fairly Interesting and Reasonably Cheap Book E about Knowledge Management, A Roberts...... 9 Very Short, Fairly Interesting and Reasonably Cheap Book Easy Money, Vol1...... 11A about Management, A, Second Edition Cunliffe...... 5 Easy Money, Vol2...... 11A Very Short, Fairly Interesting and Reasonably Cheap Book Easy Money, Vol3...... 11A about Studying Employment Relations, A Wilkinson & Dundon...... 7 Emotional Intelligence at Work...... 7A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Leadership, A, Third Edition Jackson & Parry...... 12 F Very Short, Fairly Interesting and Reasonably Cheap Book About Studying Organizations, A, Third Edition Grey...... 26 Failure to Millionaire...... 32A Financial Planning...... 12A W Fractal Organization, The...... 4A Wilkinson & Dundon A Very Short, Fairly Interesting Future of Branding, The...... 30A and Reasonably Cheap Book About Studying Employment Relations...... 7 Wilson Essentials of Business Research, Second Edition...... 19 G Wilton An Introduction to Human Resource Development...... 9 Global Game Change...... 12A Wilton An Introduction to Human Resource Management, Second Edition...... 26 Gupta, Rajen K...... 32A Wood Hospitality Management...... 28 H Writing and Doing Action Research McNiff...... 22 HRD Audit...... 5A Huawei Story, The...... 1A

Human Drama Inc...... 7A

I Indian Media Business, The...... 29A

Intellectual Property and Business...... 12A

35 Index

J R

Joshi, Atul...... 29A Ramachandran, Kavil...... 1A Joshi, Gangadhar...... 7A Raeside, Robert...... 32A Raghava, Sivadas...... 32A K Rai, Shailendra Kumar...... 12A Kaul, Asha...... 29A Rai, Snigdha...... 8A Kaundinya, Ram...... 29A Rao, Raju ...... 5A Khan, Hafiz T A...... 32A Rao, T V...... 5A Kirpal, Avinash...... 8A Real Estate Finance in India...... 12A Kohli-Khandekar, Vanita...... 29A Reibstein, David J...... 20A Kompella, Kartikeya...... 30A Research Methods for Business and Social Science Students...... 32A Krishnan, Balaji C...... 13A Ryder, Rodney D...... 12A Kumar, V...... 20A, 32A S L Sahu, Anandi P...... 12A Leadership Lessons from the Military...... 10A Samuel Neaman...... 7A Leadership Odyssey, The...... 8A Sarin, Sharad...... 2A Leadership...... 10A Sarkar, Sumit...... 4A Leading from the Heart...... 10A Schoemaker, Paul J H...... 20A Legends in Consumer Behavior: James R. Bettman...... 28A Sengupta, Shombit...... 3A Legends in Consumer Behavior: Morris B. Holbrook...22A, 23A, 24A, 25A, 26A Sengupta, Sushmita...... 10A Legends in Consumer Behavior: Russell W. Belk...... 21A Sharma, Dheeraj...... 10A Legends in Consumer Behavior: Jacob Jacoby...... 26A, 27A Sharma, Divyanshu...... 12A Legends in Marketing: Christian Gronroos...... 18A Sheth, Jagdish N...... 8A, 14A, 15A, 16A, 18A, 19A, 20A, 21A, 22A, 26A, 28A Legends in Marketing: George S. Day...... 20A Shlomo Maital...... 7A Legends in Marketing: Jagdish N. Sheth...... 13A Shocker, Allan D...... 20A Legends in Marketing: Kent B. Monroe...... 14A Siddiqui, Moid...... 10A Legends in Marketing: Naresh K. Malhotra...... 15A Siddiqui, Moid...... 4A Legends in Marketing: Philip Kotler...... 15A, 16A Singh, Dalip...... 7A Legends in Marketing: Shelby D. Hunt...... 14A Singh, Pritam...... 8A Legends in Marketing: V. Kumar...... 16A, 17A Srinivas C, Sunitha...... 30A Legends in Marketing: Yoram ‘Jerry’ Wind...... 19A, 20A Srivastava, Rajendra K...... 30A Lewis, Hedwig...... 8A Starn,Jr, Harry...... 12A M Strategic Brand Management for B2B Markets...... 2A Strategic Pokes...... 3A Madhavan, Ashwin...... 12A Magnetic Organization, The...... 6A T Malhotra, Arjun...... 10A Tao, Tian...... 1A Malik, Pravir...... 4A Tellis, Gerard J...... 20A Manager to CEO...... 1A Thomas, Gregory M...... 30A Marketing Research...... 32A To Bee or Not to Bee...... 9A Mittra, Sid...... 9A, 12A Mohapatra, Pradipta K...... 6A V Mohla, Neeta...... 7A Venugopal, Pingali...... 29A Mukherjee, Sraban...... 6A Vieira, Walter...... 1A Vivek Kaul...... 11A N

Nahavandi, Afsaneh...... 4A W Naisbitt, John...... 12A Webster, Jr., Frederick ...... 20A Northouse, Peter G...... 10A Who Cheats and How?...... 31A Why You Must Know This Man...... 10A O Winning a Billion Consumers...... 29A Organizational Behavior...... 4A Winning Manager, The...... 1A Out-think!...... 4A Womentrepreneurs...... 8A

P Y

Performance Management...... 5A Yow, John...... 8A Power of 360 Degree Feedback, The...... 5A

Q Qualitative Research in Management...... 32A

36 SALES INFORMATION

Page 1A 5th October 2015 BOOKS SOUTH EAST T S Venkatesh BANGALORE KOLKATA Mob: +91 98733 55423 A G Chakrapani Niladri Kumar Chakraborty Mob: +91 98310 18913 Do any commandments begin with “Communicate e-mail: [email protected] Mob: +91 98457 48031 e-mail: [email protected] e-mail: [email protected] and Build Trust” and close with “Consultative and The book addresses the NORTH 1 Souvik Mazumder Compassionate Leadership”? Well, in any business challenges Indian family HYDERABAD NEW DELHI Mob: +91 98310 23104 situation that begins with a dilemma and could businesses have to always G Venkateswara Gupta e-mail: [email protected] Rahul Malhotra cascade through the “Five Ds to Disaster”, such contend with — the burden Mob: +91 98495 43342 Rajkumar Ghosh Mob: +91 98117 88266 commandments might be highly relevant. e-mail: [email protected] Mob: +91 98310 74541 of generations of family e-mail: [email protected] KERALA e-mail: [email protected] Identifying these fi ve Ds—dilemmas, deviations, culture and hierarchy on such Devashish Dhasmana differences, disputes and destruction —and businesses in today’s world. Mob: +91 98188 99787 Umasankar M N SOUTH addressing them is the substance and strength of e-mail: [email protected] Mob: +91 81297 88366 e-mail: [email protected] Ekta Vij Kavil Ramachandran’s The 10 Commandments for Amit Rathi Prashant Agrahari Mob: +91 98737 26556 Family Business (SAGE). A former faculty at IIM-A, MD, AnandRathi Financial Services Mob: +91 98912 06020 WEST e-mail: [email protected] Ramachandran is now executive director at the e-mail: [email protected] Having seen the above-mentioned BANGALORE Thomas Schmidheiny Centre for Family Enterprise, Abhash Singh PUNE fi ve Ds play out in so many business families, Ramachandran brings Rohit P Aravindekar ISB, Hyderabad. The book begins with trust and details eight critical Mob: +91 97180 51435 Sarang C Rajhans Mob: +91 99649 99517 his rich knowledge and keen insight as a researcher, teacher and factors necessary for keeping a family business a family business and e-mail: [email protected] Mob: +91 99607 74276 e-mail: [email protected] consultant in entrepreneurship, family business, strategy and wealth concludes with leadership. e-mail: [email protected] management to the very relevant and critical issue in contemporary NORTH 2 K Karthikeyan Mob: +91 99803 41985 The 200-odd-page book comprises much more than Ds and Cs. India—the changing scene in business, specifi cally family-run LUCKNOW VADODARA e-mail: [email protected] Its detailed analysis of eight family business groups, along with businesses, and the challenges thrown up by the shifting values and Vimlesh Mishra Zuzar Z Sanjeliwala charts, templates, caselets and action points, refl ect the author’s perspectives in the world today. The book addresses the challenges Mob: +91 94154 68442 Mob: +91 98256 84415 wide-ranging knowledge and coverage, penetrating insights Indian family businesses have to always contend with —the burden e-mail: [email protected] e-mail: [email protected] CUSTOMER SERVICE and considered suggestions, resulting in “commandments” of generations of family culture and hierarchy on such businesses Manish Sinha FOR RETAIL, ONLINE AND Mob: +91 80054 93817 such as ‘build business entrepreneurially’, ‘professonalise or in today’s world. Ramchandran’s take on the complex interaction CORPORATE ORDERS Sunil Raina e-mail: [email protected] Tel: (+91 11) 4053 9222; Extn 415 perish’, ‘preserve and practice’, ‘redefi ne roles but don’t retire’, between family members is that it is more of a “doubles game” (of Manoj V Neemkar Fax: (+91 11) 4053 9234 ‘successfully manage succession’, ‘long-term strategy’, ‘family tennis). The leader has to realise that “attitude and skills for playing BHOPAL Mob: +91 98338 60729 e-mail: [email protected], [email protected] fi lantropy’, and his sound conclusions about the family as doubles are different from playing singles the way he has practised Akash Agrawal e-mail: [email protected] BOOKS an institution. it all along”. Mob: +91 81034 66555 e-mail: [email protected] JOURNALS Saroj K Sahoo Tel: (+91 11) 4053 9222; Extn 407 PATNA Mukesh Jain Fax: (+91 11) 4053 9234 Premendra Sharma Mob: +91 98730 88255 e-mail: [email protected] Mob: +91 94310 20354 e-mail: [email protected] [email protected] e-mail: [email protected] 7th September 2015 NORTH JOURNALS EAST NEW DELHI Gajendra Singh Tel: (+91 11) 4053 9222; Extn 406 KOLKATA Mohit Kapoor A Case for a Code of Conduct Mob: +91 99530 28060 Biplab Biswas Mob: +91 98109 66348 Cyberfraud, insider trading, tax avoidance e-mail: [email protected] Mob: +91 94341 41743 / +91 98741 81444 e-mail: [email protected] —there are any number of examples of companies Confl ict of interest is about e-mail: [email protected] [email protected] and executives who have succumbed to the Ajeet Kumar impropriety more than Saikat Sen Mob: +91 95820 32151 temptation of short cuts in business. In Who corruption—for instance, the Mob: +91 98308 78102 e-mail: [email protected] Cheats and How? Scams, Fraud and the Dark Side e-mail: [email protected] ability to infl uence company Niket Sharma Two Easy Ways to Order! of the Corporate World, Robin Banerjee, managing Prasoon Ray Mob: +91 88027 63388 director of Caprihans India Ltd, which manufactures decisions that may benefi t you Mob: +91 90384 70937 e-mail: [email protected] For fastest delivery, go to PVC fi lm, draws on these examples to talk about directly or indirectly e-mail: [email protected] www.sagepub.in how they can be checked and what shareholders BHUBANESWAR WEST can do to protect their interests. Edited excerpt: Rajendra Mohapatra Sudhanshu Roy Email: [email protected] In a section, “Who Bothers About Confl ict Of The corporate world is replete with confl icts of Mob: +91 88959 97229 Mob: +91 98112 03896 [email protected] e-mail: [email protected] e-mail: [email protected] Interest?”, Banerjee asks questions about whether interest. Auditors’ fees are paid by the companies’ it’s okay for a reporter to own shares in a company that are audited, the rating agency’s fees by the s/he writes about or for a board member to ask the organisations that are rated, the courts earn their NEW DELHI: B-1/I-1, Mohan Cooperative Industrial Area, Mathura Road, Post Bag 7, New Delhi 110 044; Tel: +(91-11) 4053 9222; Fax: +(91-11) 4053 9234 company to provide him its services for free. fees by companies fi ling cases with them—such e-mail: [email protected], [email protected] instances are legion. KOLKATA: Ground Floor, 59/5 Prince Baktiar Shah Road, Tollygunge, Kolkata 700 033; Tel: +(91-33) 2422 0611, 2422 6832; Fax: +(91-33) 2417 2642; e-mail: [email protected] CHENNAI: E-1, Karthik Apartments, New No. 16 (old 6), Vijayaraghava Road, T Nagar, Chennai 600 017; Tel: +(91-44) 2815 8405; 2815 8406; 2815 8407; e-mail: [email protected] *Please note that information is correct at the time of print. MUMBAI: 1358, Regus Level 13, Platinum Techno Park Plot no 17/18, Sector 30A,Vashi, Navi Mumbai 400 705; Tel: +(91-22) 6181 8358; Fax: +(91-22) 6121 4952 Prices are subject to change without notice. e-mail: [email protected]

Business & Management_COVER.indd 2 06/10/15 10:42 am eBooks now available 2015-2016 from SAGE in INR! You can start reading your favorite SAGE book as soon as you have paid for it, NO more waiting for delivery.

Wi-Fi 14:35 Wi-Fi 14:35 g g Cloud | On Device All Items Recent Cloud | On Device All Items Recent

Emotional Intelligence at Work A Professional Guide, 4e By Dalip Singh

(5 Review) ISBN: 9789351501022 Selected for you ` 495.00

Buy Now

4 easy steps to read an eBook Open the Kindle Reading App Buy a kindle device or download and sign-in with your Amazon the free Kindle Reading App account. If you do not already 1 2 have an account, click “Sign Up”

Search your SAGE book on Click on “Buy Now” option and Amazon website and choose select your payment method Kindle edition format 43 Business and Managment www.sagepub.in

Business & Management_COVER.indd 1 06/10/15 10:41 am