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CURRICULUM VITAE BARBARA A. LAFFERTY, Ph.D CURRICULUM VITAE BARBARA A. LAFFERTY, Ph.D. Office: University of South Florida Office Phone: (813) 974-5998 Muma College of Business Administration Fax (813) 974-6175 Department of Marketing Email: [email protected] 4202 East Fowler Ave., BSN3403 Tampa, FL 33620-5500 _____________________________________________________________________________ EDUCATION Doctor of Philosophy in Business Administration, Florida State University, Tallahassee, Florida. Major: Marketing Minor: Cognitive Psychology Master of Science in Advertising, University of Illinois, Urbana, Illinois. James Webb Young Fellowship Teaching Assistant Bachelor of Arts in Communication Theory & Rhetoric, Ohio State University, Columbus, Ohio. University scholarships CITATIONS (Google citations 5,578 12/2/2017); SSCI 1011) Citation indices All Since 2012 Citations 5578 3430 h-index 20 18 i10-index 22 20 Other Examples of Article Impact Full Text Total 9,484 Downloads since 2006: “A Synthesis of Contemporary Market Orientation Perspectives” 2001 7,365 Total Abstract Views “Corporate Reputation: The Definitional Landscape,” 2006 1,949 Downloads (SSRN): Dr. Barbara A. Lafferty JBR Top 50 All Time : “Corporate Credibility’s Role in Consumers’ Attitudes and Purchase Intentions When a High Versus a Low Credibility Endorser Is Used in the Ad,” 1999 Citation Impact “Impact of Corporate Credibility and Celebrity Credibility on Consumer 3,468 Views JA: Reactions to Advertisements and Brands” 2000 1,885 Citations “The Impact of the Alliance on the Partners: A Look at Cause-Brand (ResearchGate): Alliances” 2004 * Top 20 Articles – 2012 The following article published in INTR was downloaded the most during 2012 15,522 Full Text “Consumer response to Web sites and their influence on advertising Downloads since 2006 effectiveness, Internet Research” 2002. AWARDS AND HONORS Dean’s Research Grant, 2012-2013 Advertising Education Foundation, Visiting Professor Fellowship, 2009 Who’s Who in America, 2009 University of South Florida, College of Business Administration, Research Award Nomination, 2004 University of South Florida, College of Business Administration, Research Award Nomination, 2003 Outstanding Paper in the Advertising and Marketing Track, Society for Marketing Advances, 2002 Outstanding Paper in the Marketing Strategy Track, Society for Marketing Advances, 2002 Who’s Who in Business Higher Education, 2003 Outstanding Paper in the Technology and Electronic Commerce Track, Society for Marketing Advances, 2001 University of Tampa, College of Business, Faculty Research Grant, 2000-01 Beta Gamma Sigma Business Honor Society, 2000 Dissertation Research Grant, Florida State University, 1998-99 American Marketing Association - Sheth Doctoral Consortium, Athens, GA, 1998 Outstanding Paper in the Sales Management, Advertising, and Promotion Track, Southern Marketing Association, 1997 Steven J. Shaw Award for Best Paper, Southern Marketing Association Conference, 1997 RESEARCH INTERESTS Attitudes and persuasion research particularly with respect to corporate/advertiser reputation, cause-brand alliances, and social issues. Consumer decision-making and information processing; managerial issues. 2 of 21 Dr. Barbara A. Lafferty RESEARCH AND PUBLICATIONS Refereed Published Articles Lafferty, Barbara A., Annika Lueth, Ryan McCafferty (2016), “An evolutionary process model and systematic review of the empirical research on cause-related marketing,” Psychology & Marketing 33 (11), 951-970. Lafferty, Barbara A. and Diane R. Edmondson (2014) , “A Note on the Role of Cause Type in Cause-Related Marketing,” Journal of Business Research, 67 (July), 1455-1460. http://authors.elsevier.com/sd/article/S0148296313002865 Edmondson, Diane R and Barbara A. Lafferty (2014), “A model of relevant antecedents and outcome variables for cause-related marketing,” Journal of Management and Marketing Research, Vol. 14, Feb., http://www.aabri.com/jmmr.html Lafferty, Barbara A., Erika Matulich, and Monica Xiao Liu, (2014), “Exploring worldwide collecting consumption behaviors,” Journal of International Business and Cultural Studies. Vol. 8, June., http://www.aabri.com/jibcs.html Carrillat, Francois A., Eric Harris, and Barbara A. Lafferty (2010), “Fortuitous Brand Image Transfer: Investigating the Side Effect of Concurrent Sponsorships,” Journal of Advertising 39 (2), 109-123. Lafferty, Barbara A. (2009), “Selecting the Right Cause Partners for the Right Reasons: The Role of Importance and Fit in Cause-Brand Alliances,” Psychology & Marketing, 26 (4), 359-382. Lafferty, Barbara A. and Diane Edmondson (2009), “Portraying the Cause instead of the Brand in Cause-Related Marketing Ads: Does It Really Matter?” Journal of Marketing Theory and Practice, 17 (2), 129-141. Edmondson, Diane and Barbara A. Lafferty (2007), “Cause-Related Marketing: A Model of Consumers’ Attitudes Toward Cause-Brand Alliances,” Marketing Advances in Pedagogy, Process, and Philosophy, William J. Kehoe and Linda K. Whitten, eds, 20-23. Lafferty, Barbara A (2007), “The Relevance of Fit in a Cause-Brand Alliance When Consumers Evaluate Corporate Credibility,” Journal of Business Research, 60 (5), 447- 453. Goldsmith, Ronald E., Ronald A. Clark, and Barbara A. Lafferty (2006), “Intentions to Oppose Animal Research: The Role of Individual Differences in Non-Conformity,” Social Behavior and Personality, 34 (8), 955-964. 3 of 21 Dr. Barbara A. Lafferty Barnett, Michael, John M. Jermier, and Barbara A. Lafferty (2006), “Corporate Reputation: The Definitional Landscape,” Corporate Reputation Review 9 (1), 26-38. Lafferty, Barbara A., Ronald E. Goldsmith, and Leisa R. Flynn (2005), “Are Innovators Influenced by Endorser Expertise in An Advertisement for a High Technology Product?” Journal of Marketing Theory and Practice, 13 (3), 32-48. Carrillat, Francois A., Barbara A. Lafferty, and Eric Harris (2005), “Investigating Sponsorships Effectiveness: Do Unfamiliar Brands Have an Advantage over Familiar Brands in Single and Multiple Sponsorships Agreements?” Journal of Brand Management 13 (1), 50-65. Ronald E. Goldsmith, Ronald A. Clark, and Barbara A. Lafferty (2005), "Tendency To Conform: A New Measure And Its Relationship To Psychological Reactance," Psychological Reports 96, 591-594. Lafferty, Barbara A. and Ronald E. Goldsmith (2005) “Cause-Brand Alliance: Does the Cause Help the Brand or Does the Brand Help the Cause?” Journal of Business Research, 58 (4), 423-429. Lafferty, Barbara A., Ronald E. Goldsmith, and G. Tomas M. Hult (2004) “The Impact of the Alliance on the Partners: A Look at Cause-Brand Alliances,” Psychology and Marketing, 21 (7), 511-533. Michael Barnett, John M. Jermier, and Barbara A. Lafferty (2004), “Corporate Reputation: The Definitional Landscape,” Corporate Reputation, Image, Identity & Competitiveness, CD ROM. Lafferty, Barbara A. and Ronald E. Goldsmith, (2004) “How Influential are Corporate Credibility and Endorser Attractiveness when Innovators React to Advertisements for a New High Technology Product?” Corporate Reputation Review, 7(1), Spring, 24-36. Lafferty, Barbara A., Ronald E. Goldsmith, Leisa R. Flynn, and Wan-Min Kim (2003), “The Self-Concept and Social Values of Consumer Innovators: A Korean Replication,” Marketing Theory and Applications, Geraldine R. Henderson and Marian Chapman Moore, eds., 248-253. Goldsmith, Ronald E. and Barbara A. Lafferty (2002), “Consumer Response to Websites and their Influence on Advertising Effectiveness,” Internet Research: Electronic Networking Applications and Policy, 12 (4), 318-328. Lafferty, Barbara A., Ronald E. Goldsmith, and Stephen J. Newell (2002), “The Dual Credibility Model: The Influence of Corporate and Endorser Credibility on Attitudes and Purchase Intentions,” Journal of Marketing Theory and Practice, 10 (3), 1-13. 4 of 21 Dr. Barbara A. Lafferty Barbara A. Lafferty and Erika Matulich (2002), “Consumers’ Perceptions of Cause- Related Marketing: Does the Importance of the Cause Matter?” Marketing Advances in Pedagogy, Process, and Philosophy, Beverly T. Venable, ed., 217-220. Outstanding Paper in Track Award Lafferty, Barbara A. and G. Tomas M. Hult (2001), “A Synthesis of Contemporary Market Orientation Perspectives,” European Journal of Marketing, 35 (1/2), 92-109. Goldsmith, Ronald E. and Barbara A. Lafferty (2001), “Innovative Online Buying,” Marketing Advances in Pedagogy, Process, and Philosophy, Tracy A. Suter, ed., 275- 278. Outstanding Paper in Track Award Matulich, Erika, Barbara A. Lafferty, Serge Matulich, and Muge Colak (2001), “Back To Advertising Basics: How To Improve the Effectiveness of MBA Web Home Pages,” American Marketing Association Educators’ Proceedings, Greg W. Marshall and Stephen J. Grove, eds., 161-169. Goldsmith, Ronald E., Barbara A. Lafferty, and Stephen Newell (2000), “The Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and Brands,” Journal of Advertising, 29 (Fall), 43-54. Goldsmith, Ronald E., Barbara A. Lafferty, and Stephen Newell (2000), “Corporate Credibility’s Influence on Consumer Attitudes and Purchase Intent,” Corporate Reputation Review, 3 (Fall), 304-318. Goldsmith, Ronald E. and Barbara A. Lafferty (2000), “A Multitrait-Multimethod Study of Three Scales to Measure Emotional Reactions to Ads,” Marketing Advances in the New Millennium, Dawn R. Deeter-Schmetz and Timothy P. Hartman, eds., 14-17. Fullerton, Sam, B. C. Ghosh, Barbara A. Lafferty, and David Taylor (2000), “Marketing Education: A Comparison of Singaporean and American Perceptions of Critical Skills,”
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