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2016 LOCAL CONTENT New Zealand Television

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2016 LOCAL CONTENT New Zealand Television 2016 LOCAL CONTENT New Zealand Television CONTENTS 2016 AT A GLANCE – FREE-TO-AIR TELEVISION 2 EXECUTIVE SUMMARY 2016 3 2016 Key Trends 3 PART 1. LOCAL CONTENT BY CHANNEL 7 PART 2. PRIME TIME LOCAL CONTENT 13 PART 3. FIRST RUN LOCAL CONTENT 17 PART 4. REPEATED LOCAL CONTENT 22 PART 5. TRENDS BY GENRE 23 APPENDIX 1: Notes on methodology 33 APPENDIX 2: First run local content by genre and channel since 2000 34 APPENDIX 3: 2016 Totals 35 APPENDIX 4: NZ On Air funded programmes 2016 36 APPENDIX 5: List of NZ On Air funded programmes broadcast in 2016 (18–hour day) 38 APPENDIX 6: List of all local content broadcast in 2016 (18–hour day) 41 PURPOSE: Each year since 1989 NZ On Air has measured the amount of local content broadcast on New Zealand’s main free-to-air television channels. This report is an important way NZ On Air monitors the amount of local programming available freely to New Zealanders. While the numbers fluctuate by year, this data is collated to provide a way to assess trends over time. 2016 AT A GLANCE – FREE-TO-AIR TELEVISION Local content increased First run programming increased by 266 hours é2.2% (4%), accounting for from 2015, an additional 290 hours caused by Prime broadcasting 17% Olympics coverage, of the broadcast schedule more Entertainment on Three, and the (6am–Midnight) addition of Choice. 13,126 hours of local content screened on seven New Zealand 31% free-to-air TV channels (6am–Midnight, up of prime time hours from 12,836 hours in (6pm–10pm) were local content 2015, see fig.3) (36% in 2015) screened the most first run local content and News, Current Affairs 2016 and Sport comprise played the most local 45% content in prime time. of total local hours. (43% in 2016) This report measures 31% local content on of hours broadcast during the 18–hour day (6am–Midnight) were local content (33% in 2015) 48% of local content was repeat programming in 2016 (down from 49% in 2015) Percentage of Local Content Hours by Channel Broadcast in 2016 100% 80% 60% 40% 20% 1 7 201 2013 2016 2012 2014 2015 2010 200 2006 2009 2008 NZ On Air | Irirangi Te Motu | Local Content 2016 3 EXECUTIVE SUMMARY 2016 2016 KEY TRENDS The amount of New Zealand of measured channels. As this report measures trends programming on free-to-air television over time the decision to add a new channel is made increased in 2016, continuing a after careful consideration. The addition of Choice general upward trend. More first run reflects the growing number of channels and platforms content was broadcast while repeat on which local content is available. programming made up a smaller • Repeat screenings totalled 6,294 hours (6,271 percentage of all local content. in 2015). Repeat programming made up 48% of all local content in 2016, down 1% on the previous However, the amount of local content year. 64% of that repeat programming screened in peak time slots, when the largest on Māori Television in 2016. audiences are watching, decreased • Overall, local content comprised 31% of prime time slightly in 2016. Local content makes schedules (down from 36% in 2015). TVNZ 2 was up 31% of the free-to-air schedule, the only channel measured to record an increase in a challenging economic environment in prime time local content. for broadcast television. ° The biggest decrease in prime time content was seen on Māori Television, which scheduled more international content in peak time slots. • First run local content, meaning new series or programmes, increased by 4% in 2016, returning ° This percentage decrease was also caused to levels seen in 2014 and 2013. 6,831 hours of by the inclusion of Choice in this year’s report. new local content screened on television (266 hours The channel broadcast a small amount of local more than the previous year) making up 17% of the content in prime time which brought down the broadcast schedule. This increase is partly due to collective prime time percentage. Prime’s coverage of the Olympic Games and the • News and Current Affairs programmes have a high new inclusion in this report of the channel Choice. quantitative effect on prime time hours. If they are Three and Māori Television both also had significant excluded, six of the seven channels screen less than increases in first run local content. 20% local content in prime time. ° Sport, Entertainment, Drama/Comedy, Māori • By genre, News and Current Affairs remained stable, programming and Children’s programming up 13 hours to 4,055 (4,042 in 2015). TVNZ 1 and all recorded increases in first run hours. Three continued to broadcast a high volume of first ° There was less first run General Factual run News and Current Affairs in prime time and programming, and News and Current Affairs. off-peak slots. ° For the first time since this report’s inception, • Entertainment programming increased to 813 hours Three broadcast the most first run content in (from 569 hours in 2015). Three greatly contributed the 18-hour day. Three screened 2,128 hours to this increase, screening 214 more Entertainment of first run local content, an increase of 239 hours than the previous year due to the launch of hours, accounting for 32% of the channel’s the game show Family Feud. 18-hour schedule. • Sports content increased by 324 hours to 1,825 hours ° The large output of News/Current Affairs due to Prime’s coverage of the 2016 Rio Olympic programmes on TVNZ 1 and Three continues Games and new sports programmes on Māori to keep their first run content levels high. Television. • The media landscape is changing, as reflected in this • General Factual programming continues to be the report. TVNZ launched a new channel, Duke, in March second largest genre of local content after News/ 2016. The channel FOUR closed on 2 July 2016 and Current Affairs. General Factual hours decreased Mediaworks launched the new channel Bravo. Those by 564 hours to 3,029 in 2016. two new channels are not included in this year’s report. However this year Choice has been added to the group 4 NZ On Air | Irirangi Te Motu | Local Content 2016 • Ma-ori programming for a general audience Prime and Māori Television) all recorded increased continued an upward trend, increasing by hours in 2016. 48 hours to 374 hours. • Local Drama/Comedy hours increased by 76 hours. • Documentary hours increased in 2016 to a total of • Children’s programming decreased by 77 hours 1,154 (928 in 2015), caused by a general increase due to a reduction in Sticky TV repeats. in repeated documentaries. The five channels that screen local documentaries (TVNZ 1, TVNZ 2, Three, Fig 1. First Run Local Content Hours by Channel Channel 2016 2015 2014 2013 2012 2011 2010 2009 2008 2007 Three 2,128 á 1,889 1,757 1,813 1,821 1,857 1,634 1,926 1,846 1,416 TVNZ 1 2,061 â 2,300 2,305 2,273 2,864 3,105 3,049 3,232 3,427 3,240 Māori 1,162 á 978 955 966 962 1,382 1,297 1,062 1,243 1,233 Television Prime 940 á 793 879 782 1,004 662 882 664 685 739 TVNZ 2 411 ßà 411 425 494 507 512 535 683 622 689 FOUR 71 â 194 522 516 509 607 825 930 1,113 908 Choice 59 Total 6,831 á 6,565 6,843 6,844 7,667 8,124 8,222 8,498 8,936 8,225 Fig 2. Total Local Content Hours by Channel Channel 2016 2015 2014 2013 2012 2011 2010 2009 2008 2007 Māori 5,184 á 5,124 4,595 4,223 3,415 2,739 2,604 2,544 2,608 2,477 Television TVNZ 1 2,598 â 2,816 2,748 2,738 3,287 3,460 3,405 3,812 3,954 3,762 Three 2,589 á 2,313 2,160 2,310 2,172 2,175 1,879 2,114 1,976 1,585 Prime 1,531 á 1,264 1,429 1,198 1,542 1,158 1,073 846 817 760 TVNZ 2 831 á 784 764 893 954 919 1,015 1,129 1,110 1,168 FOUR 231 â 535 842 783 680 768 904 975 1,136 2,477 Choice 162 Total 13,126 á 12,836 12,538 12,145 12,051 11,219 10,881 11,418 11,600 10,784 NZ On Air | Irirangi Te Motu | Local Content 2016 5 NZ ON AIR’S ROLE IN LOCAL CONTENT NZ On Air invests in local content that is too expensive NZ On Air will continue to champion the importance or risky to be produced commercially. Generally funding of local content on our screens, with a particular is spread between higher cost, high-risk programmes emphasis on public media principles. These principles for prime time and lower cost programming for targeted include enriching the New Zealand cultural experience, audiences that screens in off-peak slots. Public funding improving diversity of media content in many forms, ensures there is a more diverse range of programming ensuring content is accessible, strengthening community for New Zealand audiences on free-to-air television. life, and promoting informed debate. Each year NZ On Air invests around $80 million in NZ On Air’s funding accounts for a relatively small free-to-air television programmes supporting up to portion of local content overall because the agency does 1,000 hours of new local content.
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