Marketing Manager La Trobe University Sydney Campus Sydney, Full Time

Marketing Manager La Trobe University Sydney Campus Sydney, Full time

Navitas is a diversified global education provider that offers an extensive range of educational services for students and professionals including university programs, English language training and settlement services, creative media education, workforce education and student recruitment.

Navitas, or PIBT as it was then, was founded in 1994 with the goal of helping more international students succeed at university in Australia via improved student support and an extended academic year. Since this time, Navitas has significantly expanded the services it offers its students and clients and is now creating opportunities through lifelong learning for over 83,000 people in 23 countries each year.

Navitas operates the La Trobe University Sydney Campus on behalf of La Trobe University, offering undergraduate and postgraduate degree courses in addition to foundation and diploma programs. Navitas also has an established relationship with La Trobe University through the operation of the La Trobe Melbourne pathway College (LTM), offering foundation and diploma programs at the La Trobe University Bundoora Campus in Melbourne.

The Marketing Manager will work collaboratively with the Senior Marketing Manager based in Sydney, the Marketing and Admissions Director based in Melbourne and the wider marketing and admissions team in the execution and evaluation of marketing strategies that contribute to growth of student enrolments at Navitas.

A key focus of this role will be in implementing strategies to drive increased student enrolments from the NSW onshore market with particular focus on the Sydney domestic market. This will be achieved through the development of appropriate marketing materials, creation of online campaigns, ongoing training and management of agents, attendance at key recruitment events and expos, responding to enquiries from prospective students and the tactical execution of enquiry conversion strategies.

The Marketing Manager may be expected to engage in domestic travel across regional NSW.

Essential • Bachelor degree – preferably in Marketing, PR, or Communications, or a related field • 3 years’ marketing experience (experience in youth marketing will be highly regarded) • Demonstrated experience in creating and managing effective marketing activities from planning to implementation, including evidence of using market intelligence and research • Highly developed interpersonal, communication, presentation and negotiation skills • Comfortable working to targets • Sound copywriting skills and ability to create high-quality content for social • Demonstrated capacity to effectively utilise various promotional media including print, audio-visual and web technologies to develop and implement successful marketing activities • Demonstrated ability to work cooperatively and constructively within a team • Experience in a multicultural environment • Willingness to be flexible with work hours and have the ability to travel, often outside normal office hours • Demonstrated organisational skills, including the ability to work on multiple projects and effectively manage competing priorities

Desirable criteria • Experience in higher education marketing, with a broad knowledge of the Australian university system, degree pathway programs, the ELICOS industry as well as government policy affecting international students • Experience of customer relationship management software (particularly Salesforce) • Experience using Marketo

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• Strong copy writing and editing skills, including strong sense of accuracy and attention to detail, and an understanding of design and publishing processes • High level computer literacy with advanced skills in Microsoft Office applications including document design, image manipulation and page layouts • Experience of developing and managing social media networks • Experience and proven performance across various digital marketing channels, including lead automation

What we offer An attractive remuneration package will be negotiated with the successful candidate. The Navitas Group offers outstanding long-term career opportunities within Australia and abroad, and is values driven and an equal opportunity employer.

Enquiries and applications, including a cover letter and resume, should be sent to Vanessa Marks at [email protected] . Applications close on 20 January 2017.

Successful applicants require working rights in Australia, and will be subject to relevant pre-employment checks, which may include a National Police Check and/or a Working with Children Check.

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Position Description

Title: Marketing Manager

Division: University Partnerships Australasia

Reports to: Senior Marketing Manager (Sydney)

1. Overview and Objectives of the Position:

The Marketing Manager will work collaboratively with the Marketing and Admissions Director and the wider marketing and admissions team in the execution and evaluation of marketing strategies that contribute to growth of student enrolments at Navitas.

A key focus of this role will be in implementing strategies to drive increased student enrolments from designated region/s. This will be achieved through the development of appropriate marketing materials, ongoing training and management of agents, attendance at key recruitment events and expos, responding to enquiries from prospective students and the tactical execution of enquiry conversion strategies.

The Marketing Manager is expected to engage in extensive domestic and international travel.

2. Key Result Areas:

• Provide strategic input into the development of annual marketing plans, recruitment targets and budget • Develop, implement and evaluate lead generation, conversion and referral campaigns • Develop, execute and evaluate student marketing and recruitment strategies/campaigns/promotional activities, including joint activities with University partner • Achieve student recruitment targets and report on performance against key initiatives and enrolment targets • Provide ongoing training with Source Country Officers (SCO), University partner and internal staff on suite of products, admission and visa requirements • Contribute to the development of the value proposition that differentiates the College/Campus in specific target markets • Conduct market and competitor research including employment and vocational trends • Contribute to product portfolio development and its ongoing evaluation and refresh in line with market demand • Adhere to the Navitas and University partner style guide in marketing material • Travel overseas to participate in marketing/recruitment events as required

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• Compliance with internal and external regulatory framework • Relationship management with agents, University partner and Navitas stakeholders • Develop marketing material and content including social media marketing and communications • Develop College/Campus specific digital content and online web strategy toolkit • Develop and lead offer-acceptor campaigns • Manage the web page quality control and content management of BU sites to ensure consistency and accuracy of content, quality and focus • Ensure adherence to both the partner university and Navitas brand guidelines and gain relevant University approvals for all marketing material • Source and work with external agencies and providers to ensure optimum campaign performance, brand awareness, and return on investment • Develop and manage highly targeted domestic marketing campaigns across multiple platforms • Conduct campaign analysis via internal systems (Marketo/Salesforce/MAZE) to map trends and identify key results and leverage findings to optimise student/customer acquisition activity • Maintain presence across relevant social media in accordance with the social media strategy

3. Qualifications and Selection Criteria:

Essential: i. Bachelor’s degree – preferably in Marketing, PR, or Communications, or a related field ii. Substantial experience in marketing within designated region/s iii. Demonstrated experience in developing and managing effective marketing activities from planning to implementation in an international environment, including evidence of using market intelligence and research iv. Highly developed interpersonal, communication, presentation and negotiation skills. v. Experience of developing and managing social media networks vi. Experience and proven performance across various digital marketing channels, including lead automation vii. Demonstrated capacity to effectively utilise various promotional media including print, audio-visual and web technologies to develop and implement successful marketing strategies viii. Demonstrated ability to work cooperatively and constructively within a team ix. Experience in a multicultural environment x. Willingness to be flexible with work-hours and have the ability to travel within Australia and overseas, often outside normal office hours xi. Demonstrated organisational skills, including the ability to work on multiple projects and effectively manage competing priorities

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Desirable: i. Experience in higher education marketing preferably international with a broad knowledge of the Australian university system, degree pathway programs, the ELICOS industry as well as government policy affecting international students ii. Experience of customer relationship management software (particularly Salesforce) iii. Highly developed skills in Adobe Creative Suite, Marketo and Salesforce iv. Strong copy writing and editing skills, including strong sense of accuracy and attention to detail, and an understanding of design and publishing processes v. High level computer literacy with advanced skills in Microsoft Office applications including document design, image manipulation and page layouts