FACTS AND FIGURES 2015-2016 ENTERPRISE AT A GLANCE ENTERPRISE ESTONIA AT A GLANCE Enterprise Estonia is a governmental agency aiming to increase the pro- ductivity of Estonian companies up to 80% of the EU average by 2020 (2015 – 74%). The mission of Enterprise Estonia is to build a successful Estonia. In order to do so, Estonia has to reach the top 20 of countries based on their competitiveness by 2020 (2015 - 30). Enterprise Estonia is the largest insti- tution of the national enterprise support system, which promotes Esto- nian entrepreneurship and regional policy. As an entrepreneurship compe- tence centre, we offer consultation, training, cooperation opportunities and financial support to entrepreneurs, research institutions, public and non-profit sectors.

Our activities contribute to the achievement of long-term strategic goals of the Estonian economy. To this end, we support the development of companies that have export capacity and create higher added value. We NORTH-AMERICA EUROPE ASIA have determined our key customers – 3,000 ambitious small and medium USA Estonia Germany Russia Japan sized exporting companies. By the end of 2015, Enterprise Estonia had 280 Finland Great Britain Netherlands China Sweden Denmark India employees. Norway France Kazakhstan

REGIONAL DEVELOPMENT CENTRES are located in all 15 counties

4 MAIN RESULTS AND GOALS MAIN RESULTS AND GOALS 5 MAIN RESULTS AND GOALS GRANTS, NETWORKS, OWN ACTIVITIES NEW JOBS WITH THE HELP OF 2 YEARS AFTER THE END OF THE 22% FOREIGN DIRECT INVESTMENTS OWN ACTIVITIES FOREIGN PROJECT, AN AVERAGE BENEFICIARY HAS CREATED 37% DIRECT INVESTMENTS GRANTS 41% 1,004 NETWORKS

5.4 MINISTRIES 107 jobs, that other similar companies who didn’t COMPANIES, PUBLIC SECTOR, LG, NGO € M receive grants have not done

COMPANIES WHO RECEIVED GRANTS HAVE INCREASED IN 2015, ENTERPRISE ESTONIA 0,3% 80% EDUCATIONAL MINISTRY OF THEIR SALES REVENUE BY INVESTED INTO PROJECTS ESTABLISHMENTS 3,1% ECONOMIC AFFAIRS AND OUTSIDE OF TARTU AND MINISTRY OF COMMUNICA- OF BENEFICIARIES OF ENTERPRISE 0,3% CULTURE TIONS ESTONIA GRANTS HAVE MADE 98,4% FOUNDATIONS % 16,9% COMPANIES OWN CONTRIBUTIONS % 1,0% MINISTRY OF THE INTERIOR/ 12 NGO-S MINISTRY OF FINANCE quicker than similar companies who 29 did not receive grants (ca. 25 million euros). BY SEGMENTS FIELDS OF ACTIVITY 74.3 55,1% 28,5% € M FOCUSED ON THE PROCESSING INDUSTRY INTERNAL MARKET 3,4% 0,5% GOALS 2016 FLAG SHIP COMPANY IN A YEAR, THE EXPORT NUMBER OF OVERNIGHT STAYS OF TOURISTS FROM 7,9% OF CLIENTS INCREASES PRIORITY TARGET MARKETS INCREASES BY START-UP COMPANY 3,4% 8,6% 17,1% 19,4% 3,9% PROGRAMMING % % KEY CLIENT WHO IS KEY CLIENT OTHER OPERATING ON FO- 4,5% 5,1% REIGN MARKETS OR HAS THE POTENTIAL 2.3 3.8 TO DO SO

6 MAIN RESULTS AND GOALS MAIN RESULTS AND GOALS 7 ENTREPRENEURSHIP AND EXPORT selection of training events and companies. 11 companies from Harju, ENTREPRENEURSHIP AND EXPORT counselling programmes provided for Tartu, Viljandi, Võru, Järva and Saare enterprises. The strategy school for County received the grant and the ACTIVITIES IN THE ENTREPRENEURIAL FIELD industrial leaders, product development beneficiaries invested a total of 40 million top class and business mentor euros in Estonia. The keyword for 2015 was developing the services of Enterprise Estonia programme have been well-received by In the next six years, Enterprise Estonia according to clients’ needs. An important milestone was the establish- already operational enterprises. will provide 40 million euros worth of ment of a central entrepreneurship measure – an enterprise develop- In order to enhance product develop- grants for six technology development ment and innovation, we have also centres in the fields of food, health ment programme, with a budget of 73 million euros, aimed at more am- updated contents of the innovation technology, electronics, software deve- bitious exporters who focus on product development. The target group and development vouchers. These two lopment and mechanical engineering. for the service contains 3,000 industrial enterprises or service companies grant schemes are meant for facilitating We will also finance 10 companies and of the smart specialisation field (key clients of the Enterprise Estonia). cooperation between enterprises and clusters of companies and research research institutions in developing institutions. The enterprise development programme combines various Enterprise new products. In the beginning of 2015, We have opened the first grant measures Estonia services, starting from training and mentoring and ending with an opportunity occurred to open an and programmes in the creative indus- 11 companies received grants and product development grant. the total of their investments additional call for proposals for invest- tries field, the total volume of which is in Estonia was ca. 40 mln euros ment grant aimed at manufacturing 20 million euros for the specific period. Due to a slump on main export markets, We offered start-up grant for compa- we focused on helping companies find nies that were just starting out and new export markets. By using the Export placed great emphasis on increasing NUMBER OF NUMBER OF NUMBER OF EXPORT ENQUIRIES NUMBER OF Bulldozer, we matched 70 enterprises awareness about entrepreneurship. In PARTICIPANTS IN PARTICIPANTS / COUNSELLING SESSIONS PARTICIPANTS IN with consultants, whose task was to find 2015 we organised a traditional entrepre- COMPETENCE CENTERS IN CONTACT TRIPS, COMPETENCE CENTERS potential clients on specific markets neurship week in October along with an AND CLUSTERS BULDOZERS IN 800+/58 AND CLUSTERS for these enterprises and arrange entrepreneurship conference “Lift to DEVELOPMENT CENTRES business meeting for them. We took the the Future” and the Entrepreneurship AND FAIRS companies to international fairs with 16 Awards Competition. joint stands and, for the first time, took The most socially responsible company 47 part in international fairs in China and was awarded for the first time; the STRATEGY the Arab Emirates. A very important award went to Playtech Estonia, a 221 364 support on target markets is the service developer of online games. When it COMPANIES of finding export partners provided by comes to activities aimed at start-up the foreign representatives of Enterprise companies, we have continued financing Estonia; we offer the service on nine Brain Hunt, a TV competition for the 141 EXPORT The Entrepreneurship Awards Competition foreign markets. In order to introduce most ambitious and promising business awarded a prize for the most socially the Chinese market, we have launched ideas, as well as supporting start-up responsible company for the first time; an information and counselling service accelerators Wise Guys and Buildit. the award went to Playtech Estonia, a with the help of an internal expert who As a competence centre, Enterprise manufacturer of online games. coordinates the service from Tallinn. Estonia continues to widen their

10 ENTREPRENEURSHIP AND EXPORT ENTREPRENEURSHIP AND EXPORT 11 SUCCESS STORIES FOR CREATIVE INDUSTRIES EXPORT FROM A TRANSPORT ADMINISTRATION COMPANY TO A SOFTWARE GRANT LED TO A COMMERCIAL CLIP MANUFACTURER FOR MERCEDES-BENZ One success story from the Brain Hunt is the impressive transformation that the During its 6 years of activity, Nafta Films OÜ has become one Estonian company T grupp AS made from of the biggest players who offers full-service film production being a transport management company (incl. localization production and post-production services) on to becoming a software manufacturer the Estonian market. and developer of new services. Diana Mikita, a producer of Nafta Films, said that it is difficult One of its founders, Andres Osula said to overestimate the importance of the export grant for crea- that the company is planning to launch tive industries as it opened up completely new markets and the world’s first hands-free ticket sales cooperation opportunities for Nafta Films, and enabled them system that is based on mobile phone to introduce Estonia as an attractive destination for both the payments in the beginning of 2016. The commercial and film industry. Estonia was an unknown country team first introduced this idea at the The T grupp team also offers a sales of destination for many German production companies, but Brain Hunt competition. The company the variety of our filming locations, professionality and flexibil- demonstrated the same system in the tives of various capital cities, and the transformation from a transport man- ity of labour force, lack of bureaucracy etc. attracted the long- end of 2015 at Smart City Expo, which participants showed great interest to- agement company to a software manu- awaited interest that lead to producing a commercial clip for is an international fair for representa- wards the innovative solution. Impressive facturer and developer of new services. Mercedes-Benz at the end of 2015. These are merely the first steps in placing Estonia and the entire Baltic region clearly and visibly on the map in the film industry. The export grant for cre- CANTON FAIR Estonia was an unknown country of destination for many German production companies, but the variety The participation of Estonian companies in the biggest fair for food of our filming locations, professionality and flexibility of labour force, lack of bureaucracy etc. attracted products in China, Canton Fair 2015, was undoubtedly a success story the long-awaited interest that lead to producing a commercial clip for Mercedes-Benz at the end of 2015. from the viewpoint of both Enterprise Estonia and the participating companies. ative industries enabled Nafta Films to introduce and market The Estonian enterprises who took part in the event were Saku Brewery, their full service of commercial production in Germany, which A. LeCoq, Liviko, AS Solbrit who makes children’s food, AS Salvest and led to the production of a Mercedes-Benz commercial clip. The Värska Vesi. In addition to all the companies gaining beneficial business commercial clip was filmed with an Estonian production team contacts, it also helped organise several meetings with people who are and the help of the Tallinn Boys Choir lead by Lydia Rahula in key figures in terms of accessing the Lapland. The transaction that was made at the start of this pro- Chinese market. The first contracts ject alone was ten times as big as the sum granted. Participation at the biggest food products fair in China, have been signed by now and the first In addition to commercials, the company also produces films. Canton Fair 2015, has provided Estonian enterprises with containers have been sent out. In 2015, “Secret Society of Souptown”, produced by Nafta Films, has several cooperation contracts and many contacts that are a total of 158 Estonian companies took been one of the most popular kids films in the recent years and useful for accessing the Chinese market. part in 16 international fairs in the it attracted interest on foreign markets as well. form of joint stands.

12 ENTREPRENEURSHIP AND EXPORT ENTREPRENEURSHIP AND EXPORT 13 FUTURE ACTIVITIES The main goal of Enterprise Estonia is to strengthen the competitiveness of Estonian enterprises in the world and increasing added value. To do so, we aim to become a competence centre that is as professional and convenient to use for entrepreneurs as possible, so that entrepreneurs could access all the necessary grants and services in a single centre in the form of so-called a one-stop-shop (concept of entrepreneurial agency).

In 2016, the focus in the entrepreneurial field will be on the following:

Supporting the development of our key clients via the enterprise development programme (up to 100 companies in the support application stage).

Supporting companies on foreign markets, especially those who are expanding further than to neighbouring markets, by offering a wide selection of export services.

Developing training and consultation programmes by putting emphasis on individual ENTERPRISE training models (mentoring, company diagnostics, expert assessments on strategy/ business model etc.) DEVELOPMENT Helping regional development centres expand their selection of services. Improving PROGRAMME division of labour and information exchange between regional development centres and Enterprise Estonia, thereby ensuring a complete solution to clients.

Launching a pilot programme of public procurements that support innovation. Innovative public procurements provide means for finding research-intensive products and services.

Helping companies develop new products or services and successfully make their way on foreign markets, via technology development centres, clusters, regional competence centres and development centres for creative industries.

14 MAIN RESULTS AND GOALS ENTERPRISE DEVELOPMENT PROGRAMME

The reason for creating the enterprise development programme was, For the successful implementation of A wholesome and unified approach on the one hand, to offer comprehensive services to one of the most the development programme offered ensures that the clients of different economically influential customer segment, and on the other hand, for key clients, as well as all the other sectors receive a similar service expe- services provided by Enterprise Estonia, rience that meets their expectations, to direct these enterprises to use various support services in a well- significant efforts have been made to while also making it possible to service thought-out manner and in accordance with their long-term develop- implement a new crossorganisational clients in a high-quality manner and ment plans. client management software, which based on the same information across Key clients who participate in the has been in deployment over the past the organisation. development programme have to comp- few years. IMPLEMENTATION lete three stages: mapping bottlenecks/ IN COOPERATION WITH goals/the situation, compiling a deve- THE SITUATION OF THE ENTERPRISE CUSTOMER MANAGER lopment plan and implementing it. The THE SITUATION OF THE ENTERPRISE AND ITS AMBITION first stage is meant for evaluating the AND ITS AMBITION EVALUATION OF company’s long-term strategic goals, EVALUATION OF current situation, competence and capability to reach the goal with planned Up to 3 years activities. If the goal, current situation and planned activities are in accordance with one another, the company will Up to 6 months begin compiling a development plan by incorporating external advisers, if A DEVELOPMENT they so desire, and by focusing, first PLAN and foremost, on current problems. It is possible to use the support of Enterprise 1–2 weeks

Estonia to include diagnosticians to ENTERPRISE ENTERPRISE help determine the causes for these ESTONIA ESTONIA SERVICES GRANT DIAGNOSTICS problems. When the client has set the product/service KIK, activities necessary for its development, competences, finances etc. KREDEX, OTHER ARCHIMEDES it will analyse, along side with Enterprise TRAINING MENTOR Estonia, which national support OPPORTUNITIES: strategy, Potential services or grants would be suitable MAPPING business model, components product develop- of a development plan to provide support for various parts of ment etc. the development plan. After the final confirmation of the development plan, ENTERPRISES ARE NOT REQUIRED TO SUBMIT AN APPLICATION ENTERPRISES SUBMIT APPLICATION the client can begin to implement it.

16 ENTERPRISE DEVELOPMENT PROGRAMME ENTERPRISE DEVELOPMENT PROGRAMME 17 FOREIGN DIRECT INVESTMENTS AND ACTIVITIES ON FOREIGN MARKETS OREIGN DIRECT INVESTMENTS AND SUCCESS STORIES WORK IN ESTONIA ACTIVITIES ON FOREIGN MARKETS Work in Estonia (WiE) is an information programme that was launched in the ACTIVITIES IN THE FOREIGN INVESTMENTS FIELD spring of 2015. The aim of WiE is to increase awareness of Estonia as a We focused on the following three main sectors when looking for new foreign investments: great destination in the work sphere and compile practical information INFORMATION AND COMMUNICATION TECHNOLOGY for both foreign specialists who are interested in working in Estonia and INDUSTRIAL SECTOR Estonian entrepreneurs who need to hire foreign specialists. The main SHARED SERVICES SECTOR campaign activities for 2015 were two successful campaigns that were In addition to these, there is increased conducted in Finland and one in interest towards the pharmaceutical and Ukraine. Approximately 200 Finnish medical sector of Estonia. and Ukrainian specialists have found 55% of the investment projects were new jobs in Estonia as a result of new companies for Estonia. Expansion these campaigns. Read more at projects that often include bringing new www.workinestonia.com. functions of corporations into Estonia are gaining momentum as well. The most influential investments made with the help of Enterprise Estonia in E-RECIDENCY 2015 were the expansion of the UPM REALITY 2015 GOALS Kymmene plywood factory in Otepää 600 7,744 623 (291 new) (40 mln euros), the investment decision connected companies connected companies for the Veza ventilation devices factory 2,000 5,000 in Narva (18 mln euros), Lindabi factory e-Resident e-Resident 2,500 22 897 newsletter subscribers newsletter subscribers investment in Jõelähtme (12 mln euros) applications applications and Orcla group investment for a +1 +31 finance services centre (10 mln euros). recommendation index recommendation index In addition, 2015 also included two (for using) (for using) important acquisition transactions from Japan when Rakuten became the +30 +75 recommendation index recommendation index Estonian start-up company Fits.me owner of Estonian start-up companies (for joining) (for joining) Fits.me and Lingvist. Read more at www.investinestonia.com

20 FOREIGN INVESTMENTS AND ACTIVITIES ON FOREIGN MARKETS FOREIGN INVESTMENTS AND ACTIVITIES ON FOREIGN MARKETS 21 EXPO MILANO ARVATO FINANCIAL SOLUTIONS The grandiose World Exhibition re- In 2015, the finance company Arvato turned after several years of hiatus. The Financial Solutions opened its IT-de- Milano EXPO that took place from May velopment and Innovation Centre in to October last year was the most suc- Estonia. Head of the centre, Agnes cessful one for Estonia so far. The goal Makk, gave an interview to the Äri- of the Estonian pavilion was to intro- päev newspaper where she explained duce Estonia as an open, distinguish- that the Estonian advantages include able country with a highly developed a developed market of finance ser- information society. vices, the success story of an e-state, and cultural suitability. The German ESTONIAN PAVILION IN INTERNATIONAL company had also considered other MEDIA Eastern European countries for its IT-development centre, but decided CNN included the Estonian pavilion in favour of Estonia partly due to the among the 22 most interesting pavil- excellent work of Enterprise Estonia, ions; it was also in the TOP 10 chosen even though work force is not the by the Italian travel portal Touring cheapest around here. Club Italy. Information about Estonia “Enterprise Estonia was contacted to was provided for publication to several learn more about what Estonia has prestigious journals, incl. the Monocle to offer. Similar institutions of other newsletter and Vanity Fair. Many inter- Eastern European countries were The Estonian advantages include a developed market of views were given to various radio shows contacted as well, but Estonia stood finance services, the success story of an e-state and cultural and video clips that introduced Estonia out by a long shot. Compared to other suitability. EXPO visitors by months: were shown on RAI TV. previous members of the Eastern Bloc, the difference is vast. The reception neighbouring countries as well. • May 2.7 millions • August 3.4 millions for other enterprises. The Estonian INTERNATIONAL RECOGNITION was warm and communication was shared service centre will provide IT- In order to ensure the necessary • June 3.4 millions • September 4.5 millions quick, they were aware of cultural development and innovation services work force, the company will be • July 2.8 millions • October 5.3 millions This was the first time during its partic- suitability and emphasised that for the companies of the group. All cooperating with the Tallinn University ipation history of the World Exhibition people here have a Scandinavian way services are exported; the Estonian of Technology, the students of which that Estonia was awarded a bronze of thinking,” explained Makk. unit cooperates mainly with Germany, will be offered internship spots. medal in the category of Exhibition De- Arvato Financial Solutions is part of Netherlands and Scandinavia. Arvato employees will be giving sign in small pavilions (under 2,000 m²). the media corporation Bertelsmann Arvato plans to hire 100 people in lectures in the university and also A total of MLN A total of 7 sets of medals were awarded. Group that contains nine companies Estonia within the next three years and offer potential thesis ideas for the 22,1 and provides various finance services they are ready to look for specialists in students.

22 FOREIGN INVESTMENTS AND ACTIVITIES ON FOREIGN MARKETS FOREIGN INVESTMENTS AND ACTIVITIES ON FOREIGN MARKETS 23 FUTURE ACTIVITIES The goal for 2016 is to bring 100 million euros of foreign investments that would In 2016, we will continue to actively promote Estonia by advertising create at least 1,000 jobs into Estonia. For every euro spent the average investment the image of a successful e-State. returned to Estonia is about 17 euros. THESE ACTIVITIES WILL BE CONDUCTED VIA THREE MAIN “TOOLS”.

MAIN FOCUS FOR BRINING IN INVESTMENTS IN 2016: We will use the e-Estonia Showroom to introduce the Estonian information society and solutions of Growth areas in accordance with the growth strategy of our e-State, thereby creating an image of a highly- Estonian entrepreneurship: developed and innovative country. We will develop a virtual e-Estonia Showroom so that e-Estonia could > Horizontal ICT; be introduced on a wider scale.

> Health technologies and services We will use the successfully implemented e-residency programme to create an image of Estonia as an Development and service centres of international groups. innovative business environment that enables people to benefit from it and do business in Estonia Involving foreign investors in logistics and infrastructure by using innovative e-solutions regardless of their projects on the international scale. whereabouts. The e-residency programme will also help considerably increase the number of enterprises Bringing manufacturing companies with high added value created in Estonia by foreign entrepreneurs. (advanced engineering and manufacturing) into Estonia. The project Work in Estonia will help us introduce Activating the Ida-Viru County industrial area with additional Estonia as an attractive destination for living and investments. working. This way, we will aid companies mitigate the lack of employees who are highly qualified (IT and In order to create new high-paying jobs in Estonia, we are going to support companies with the “Investment mechanical engineers) and bring more tax revenue Aid to Shared Service and Research & Development Centres” measure, which amounts to 2 million euros in to the country with the added jobs. Campaigns will total. Our goal is to support companies who want to either create their own group or establish a centre in be conducted in Finland and Ukraine. Estonia that provides support services (e.g. finance services) for their group.

24 FOREIGN INVESTMENTS AND ACTIVITIES ON FOREIGN MARKETS FOREIGN INVESTMENTS AND ACTIVITIES ON FOREIGN MARKETS 25 DEVELOPMENT OF TOURISM Various events aimed at increasing large family tourism attractions came DEVELOPMENT OF TOURISM awareness of the tourism field were to a conclusion in 2015: Lottemaa Theme organised in the framework of the Park in Tahkuranna Parish, Pärnu County, ACTIVITIES IN THE TOURISM FIELD awareness and training programme – and H2O aqua park and nature centre in conferences, seminars, roundtables, Viimsi Parish. We launched a supporting We sought various Estonian marketing campaigns and cooperation info days and courses were organised. programme for international events and opportunities with exceptional international projects in the field of We organised a total of 34 events that conferences. tourism marketing. After several years from the last big international involved nearly 1,400 attendees from We updated the tourism information marketing campaign, we organised another one, which aimed to attract the tourism sector. In the framework system visitestonia.com/puhkaeestis Swedish holiday-makers to Estonia. The “Epic Estonia” campaign was con- of grant for developing tourism both in terms of appearance and products, the development of two functions. ducted on social media and it increased the visibility of Estonia as a travel Atlantis H2O Aquapark destination by a great deal in Sweden. The campaign reached 3.1 million people – nearly a third of the Swedish population. We expect to see the results of this campaign in the summer of 2016 in the form of an increa- SUCCESS STORIES sed number of Swedish tourists. HIGHLY ACCLAIMED SOCIAL MEDIA CAMPAIGN “EPIC ESTONIA” In 2015, before the Academy Awards metres). “Adam’s Passion” introduced The campaign “Epic Estonia” was crea- ceremony, we organised an active the work of two creators and Estonia to ted in cooperation with Tallink in order promotional campaign for the film millions of viewers through TV channels, to improve the reputation of Estonia “Tangerines”, which increased the visibility cinemas and film festivals in Europe, the on the Swedish market. To do so, we of Estonian filmmaking in international United States and Asia. asked people to come up with incre- media and raised awareness of Estonia Guerilla marketing was also a keyword for dible holiday ideas. We selected the as a travel destination. We increased 2015 – Estonian golf introduced itself on best ideas and based the experiences the visibility of Estonia by participating the squares of and Estonian offered to Swedish visitors on those in the organization of dozens of big gourmet food achieved the same feat ideas. Over 6,500 Swedes applied to international events, e.g. the joint in the restaurants of Stockholm and take part in 97 unique experiences that production of “Adam’s Passion” by . In downtown Riga, a pop-up spa were organised across Estonia – running Arvo Pärt and Robert Wilson, Europe’s introduced opportunities of wellness with the Prime Minister and attending a biggest extreme sports competition holidays in Estonia. private concert in the swamps among Simple Session, Jazzkaar – the biggest We continued to organise information those. The campaign helped us reach jazz festival in the Baltics, Tallinn Music distribution events on priority target 3.1 million (32% of the Swedish popula- Week – the biggest indoor festival in markets: press travels for journalists, tion) people through social media. The the Baltics and Nordic countries, Rally product introduction trips for travel campaign was chosen as one of the Estonia of the FIA ERC European Rally agents, and networking events for best social media campaigns in the Championship, European Championship Estonian entrepreneurs and tourism travel sphere and its organisers were The campaign helped us reach 3.1 million Joint production of “Adam’s Passion” by of Offshore Sailing (ORC), European Road organisations. invited to present the idea on several (32% of the Swedish population) people through social media. Arvo Pärt and Robert Wilson Cycling Championships. The number of journalists involved international tourism conferences. We reached 9 million viewers with our reached 450 and the number of informed Enterprise Estonia also received recog- largest Estonian logo (over 2,000 square travel agents reached 1,400. nition from the Swedish tourism sector (nomination of the Grand Travel Award).

28 DEVELOPMENT OF TOURISM DEVELOPMENT OF TOURISM 29 FUTURE ACTIVITIES In 2016, we plan to increase the number of tourists’ overnight stays to 5.95 million overnight stays per year (a growth of 3.8%, incl. domestic tourism 5%). The distribution of activities and budgets continues to be tied to the priority of markets.

Adjacent markets Finland, Russia and Latvia have the highest awareness and We will continue to support international events and conferences. visiting potential. Our activities on those markets are mostly aimed at We will also support: end-customers.

We will continue to improve Estonia’s image and increase awareness in Sweden, Norway, Germany and Great Britain, where are activities are aimed at both end- BIG CREATION OF DEVELOPING UPDATING THE consumers and tourism specialists. INTERNATIONAL INTERNATIONAL THE NETWORK OF BUSINESS MODELS EVENTS ATTRACTIONS FOR SMALL- CR AF T OF THE TOURISM In the case of distant markets (USA, China, Japan), the main prerequisites for FAMILY TOURISM HARBOURS SECTOR state intervention are interest from tourism entrepreneurs and accessible transport connections. Our activities for improving sales are directed at cooperation with tourism specialists of the target market. When implementing activities, a critical success factor is cooperation with Latvia, Lithuania, Finland and Russia.

Activities aimed at supporting domestic tourism are related to lengthening high season and increasing demand outside of Tallinn.

30 DEVELOPMENT OF TOURISM DEVELOPMENT OF TOURISM 31 REGIONAL DEVELOPMENT BMX-MTB-SKATE SPORT COMPLEX SPOT OF TALLINN ESTONIA IS A GOOD PLACE TO LIVE IN LOCATED IN RAE MUNICIPALITY

Activities in the regional field create prerequisites and conditions for We supported the project of MTÜ sports facility that complies with high international competitions of various achieving the goals of our other fields of activity (entrepreneurship, Elamusspordikeskus Ühing “Creating international requirements and to sports, including four Olympic sports. export, foreign investments, tourism). a sport complex in the Rae Parish in Estonia’s biggest BMX rally track that Indoor attraction of the centre were accordance with international BMX- complies with UCI requirements. designed by the head designer of MTB-SKATE requirements“ from The three-story indoor facility has a Woodward centres – Nate Wessel. The the measure meant for strengthe- BMX training track, various skate parks, outdoor BMX track was designed by ning regional competitiveness with trampolines, acrobatics area, styro- the U.S. native Tom Ritzenthaler who 3,159,663.84 euros. foam pool and drop-in attractions, is also the author of BMX tracks for the The aim of the project is to bring a which make it possible to train in a Olympic Games held in , lot of sports tourists into the indoor top-level environment and organise and Rio de Janeiro.

PUBLIC SERVICES AND OBJECTS We supported the restructuring of net- strengthen the competitiveness of work of secondary schools, which result- these areas. As a result, we have helped As a result of the projects that were ed in building/renovating state-funded create 430 new jobs through building completed last year, we improved the secondary schools in five municipality two new industrial areas (Jõhvi Logistics quality of public services – made them centres (Pärnu, Võru, Sillamäe, Tartu and and Business Park and Pärnu Northwest more accessible for more than 12,000 Jõhvi). All the schools are open to the Industrial Area), we have helped increase people. staff and students; this has improved road safety and improve infrastructure in In the framework of developing urban the learning conditions of 8,403 second- three industrial areas (Viljandi Kantremaa areas, we funded the developing ary school students. We have supported industrial area, Käina industrial area and of more than 96 hectares of green the creation of six competence centres Rakvere Paemurru industrial area) and recreation areas and over 47 kilometres across Estonia in order to create condi- reconstruct the access road of one indus- of cycle and pedestrian tracks, the total tions that are necessary for knowledge- trial area (the industrial area in Põltsamaa user number of which is over a million intense entrepreneurship outside of Har- city, between J. Kuperjanovi st, Kingu st people across Estonia. ju and Tartu Counties. We have helped and Tartu Road).

34 REGIONAL DEVELOPMENT REGIONAL DEVELOPMENT 35 FUTURE ACTIVITIES IN THE REGIONAL DEVELOPMENT FIELD FOR THE YEAR 2016 FALL INTO THREE DIFFERENT DIRECTIONS:

Developing regional business environment creates a business-friendly area and provides companies with an additional argument when deciding to relocate to the area or stay there.

Regional grants in the tourism field are provided to ensure that Estonian tourist attractions and local events attract interest on an international level and thereby increase travel motivation.

Developing a business-friendly living environment in larger cities and rural areas supports entrepreneurship as competent workers need to have better access to public services, great means for education and spending their free time. ENTERPRISE ESTONIA

We plan to support develop- ment of entrepreneurship in the folllowing fields: tourism ca. 110 PROJECTS development of living environment ca. 190 PROJECTS

in the total sum of 127 MLN €

36 REGIONAL DEVELOPMENT 37 WHERE CAN YOU FIND ALL THE OPPORTUNITIES OFFERED BY ENTERPRISE ESTONIA? THE NEW ENTERPRISE ESTONIA WEBSITE AND PORTFOLIO OF SERVICES

All Enterprise Estonia opportunities go under the name of services and we have Contact information is accessible on the home screen and the page compiled them into a uniform portfolio of services. has been compiled in a way that gives a more comprehensive overview. As Enterprise Estonia offers a relatively wide variety of activities, we find it im- portant to manage all the services and information about activities in the En- The entire environment is less sectioned and divided, with more terprise Estonia portfolio of services. When creating the portfolio, each service examples of success stories of our clients. was carefully thought-through – who is its target group, what kind of problems the service solves, what are its aims? The portfolio of services gives us means to assess whether the services we offer to entrepreneurs aligns with the strategic goals of Enterprise Estonia and Estonia

The new Enterprise Estonia website conveys the contents of our service portfolio to the outside world.

All services are now visible on the main page; they can be filtered and differentiated by the nature of the service and target-group.

All the services have the same structure so that information could be found and grasped more easily.

Events are automatically linked to services and the calendar has got a makeover.

38 ENTERPRISE ESTONIA ENTERPRISE ESTONIA 39 WHAT CLIENTS THINK OF US MANAGEMENT As of 2013 we have regularly asked clients to provide feedback on the service experience by using the MANAGEMENT BOARD AND SUPERVISORY BOARD OF ENTERPRISE ESTONIA international NPS (Net Promoter Score) method to do so. Every year we send out about Enterprise Estonia is led by a Supervisory Board that includes top entrepreneurs, officials and members of the parliament, and by a 3-member Management Board. 4,000 NPS QUESTIONNAIRES about various Enterprise Estonia services, procedure Additionally, advisory boards consisting of the best experts in each of the areas of stages and fields of activity. We go through comments received from clients every month, analyse them and Enterprise Estonia´s responsibilities give the organization advice and guidance in agree on improvement activities. This feedback system has helped increase our clients’ satisfaction with return for up to date information on future plans and opportunities. the service experience. Chairman of the Supervisory Board: Members of the Supervisory Board: CLIENTS’ COMMENTS IN THE NPS FEEDBACK SYSTEM Erki Mölder, Member of the Board of Anne Sulling, Member of the Parliament (Estonian Reform Party) Dental Invest Estonia OÜ David O’Brock, Chairman of the Board of Molycorp Silmet AS The structure, approach Enterprise Estonia seems Enterprise Estonia employees Vice-chairman of the Supervisory Toomas Talts, shareholder of OÜ Codeborne and requirements were clear; to always keep their service are there to provide explanations Board: Anto Liivat, lecturer at the Department of Management of the the communication was development up to date. The when first time applicants have Viljar Lubi, Deputy Secretary General Estonian Business School, partner at the refresher training company professional and clearly developed services meet the difficulty understanding for Economic Development at the Intelligentne Grupp, member of the Social Democratic Party focused on finding solutions. needs of companies. something, and make the process Ministry of Economic Affairs and Kaia Sarnet, Deputy Secretary General for Regional Affairs at the a lot more pleasant. Communications Ministry of Finance The communication/ The consultants were The customer manager service from Enterprise Estonia analytical, gave advice and it was looked for opportunities, made Enterprise Estonia is led by a Management Board in the following composition: was professional and quick, clear that they wanted the best an effort to understand our which makes the entire for our company. needs and offered the most application process a lot easier suitable services. for applicants.

CLIENT SATISFACTION HAS 44% 52% 65% Hanno Tomberg, Sigrid Harjo, Indrek Kaju, INCREASED WITH EACH YEAR 2013 2014 2015 Chairman of the Board Member of the Board Member of the Board

40 ENTERPRISE ESTONIA ENTERPRISE ESTONIA 41 www.eas.ee