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Annual Report 2005-2006

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Annual Report 2005-2006 26 Behind the News explains events and issues in our increasingly complex world in terms that children aged between 10 and 13 can understand. It engages “I was just thinking how much I’ve and educates viewers using the language, visuals, music and learnt from [the ABC] over the years.” popular culture of young people. Caitlin P, Rapid Creek, NT The program screens on ABC Television on Tuesdays at 10am with repeats on Wednesday at “I really can’t understand how anyone 10.30am and on ABC2. could understand Australia properly Primary and secondary schools without listening to the ABC.” programs on subjects including maths, history, science and English Nick J, Marysville, Victoria texts are broadcast on ABC Television in the mid-year term. Hack (5.30pm weekdays on triple j) Steve Cannane hosts Hack, a current affairs program that looks at issues in a way that is relevant to a youth audience. The program recently received a National Drug and Alcohol Award for Excellence in Media Reporting. Catalyst (8pm Thursday on ABC Television, repeated on ABC2) Catalyst brings a mix of Australian and international stories on science breakthroughs, as well as visiting scientists at work. Hosted by Dr Maryanne Demasi, it investigates the implications, ethics and politics of science-related issues. ABC NewsRadio (24 hours a day) Australia’s only continuous news station provides around-the-clock news and information features, 10:00am parliamentary broadcasts and podcasts of Question Time in the classroom from Parliament. watching Behind The News 27 part of everyday life 28 Average Weekly Radio Reach—Five City ABC Audiences Source: Nielsen Media Research ABC Local Radio Audience Trends Australian audiences have increasing choice Radio National and control over when, where and how they consume media. These choices have been triple j 2001-02 facilitated by the rise of technologies such as 2002-03 digital media players (iPods and MP3 players), 2003-04 ABC Classic FM digital personal video recorders, and video 2004-05 and audio downloads using computers 2005-06 connected to the Internet via broadband. ABC NewsRadio 0.0 0.5 1.0 1.5 2.0 2.5 The continuing challenge for broadcasters Millions and other content providers is to anticipate and adapt to the possibilities these Aggregate ABC Radio Audience Share (%) Source: Nielsen Media Research technologies are creating. In the past year, the ABC has expanded the range of content Sydney 2001-02 it makes available via these technologies, Melbourne 2002-03 while continuing to explore newer platforms Brisbane 2003-04 such as television content delivered to 2004-05 mobile phones and datacasting. Adelaide 2005-06 Perth Despite the impact of these media, the Newcastle traditional media forms of television and radio Canberra remain pivotal to the ABC’s performance. Traditional media consistently reach the Hobart vast majority of the population and provide Darwin most of the content for new media platforms. 0 10 20 30 40 50 The reach of traditional ABC media detailed % below illustrates this strength and also highlights some emergent trends. Radio There were a number of key developments in Significantly for the ABC, ABC Online the radio industry during 2005–06, including continues to grow at rates two or three times the introduction of new commercial stations greater than growth in the overall uptake of to the metropolitan radio markets of Sydney, the Internet.1 The breadth and depth of content Melbourne and Adelaide. Media consumption —and the ever-expanding range of original patterns continued to evolve with podcasting, content—means that audiences not only time-shifted listening and “live” streaming via use ABC Online to complement their ABC the Internet entering the everyday radio lexicon. broadcast experiences, but also engage with compelling new content that originates online. In this environment of heightened competition, ABC Radio performed strongly. Overall five-city The ABC’s combined reach across television, average weekly reach decreased marginally radio and online declined slightly from 75% by 2% on 2004–05 to 3 704 000 (33% of the in 2003–04 and 2004–05 to 73% in 2005–06.2 five-city metropolitan population aged 10 or This is primarily attributable to slight over).3 The 2004–05 reach of 3 766 000 was decreases in ABC Television audiences, 1 Nielsen // NetRatings: Home and Work panel data which are discussed below. July 2005–June 2006. 2 Newspoll, ABC Awareness and Usage survey and ratings data analysis, June 2006. 3 All five-city radio data is drawn from Nielsen Media Research. 29 ABC Radio Stations Monthly Online Audiences January 03 – June 06 Source: Nielsen//NetRatings; Home & Work Panel 800 000 Radio National 700 000 triple j 600 000 ABC Local Radio Online 500 000 400 000 300 000 200 000 100 000 0 Jul 05 Jul 04 Jul 03 Oct 03 Oct 05 Oct 04 Jan 05 Jan 04 Jan 03 Jan 06 Apr 03 Apr 06 Apr 05 Apr 04 Jun 04 Jun 06 Jun 03 Jun 05 Feb 06 Feb 05 Feb Feb 04 Feb Feb 03 Feb Sep 05 Sep 04 Sep 03 Dec 03 Dec 05 Dec 04 Nov 03 Nov Nov 05 Nov Nov 04 Nov Aug 05 Aug 04 Aug 03 Mar 06 Mar 05 Mar 04 Mar 03 May 04 May 05 May 03 May 06 the highest annual average on record. ABC monthly reach of 450 000 unique users.5 Radio’s overall five-city share in 2005–06 was 20.1%, a 0.3 point decrease on the triple j’s five-city average weekly reach 2004–05 result of 20.4%. Increases were decreased by 11% on 2004–05 to 968 000 and recorded in Melbourne and Adelaide. Perth share decreased to 3.9% from 4.7%. These was down marginally. declines reflect the continuing fragmentation of the youth media market driven by new ABC Radio’s estimated average weekly technologies and new entrants. Work is eight-city reach in 2005–06 was 4.124 million, continuing to minimise the decline. This compared with 4.189 million in 2004–05.4 result does not reflect use of triple j services The ABC’s share in Newcastle increased to on other platforms, including online and 22.6% from 20.8% in 2004–05 and, in Canberra, mobile technologies. fell to 42.0% from 44.1%. ABC Classic FM’s five-city weekly reach Performance varied across individual radio decreased by 4% to 664 000, while share networks. ABC Local Radio’s average weekly remained steady at 2.4%, compared with reach was up 2% on 2004–05, to a record 2.5% in 2004–05. Radio National’s overall 2 233 000, while share was 10.2%, the same five-city weekly reach was down by 1% level as 2004–05. While 702 ABC Sydney’s to 653 000 and share remained steady at weekly reach increased by 1% to 678 000, 2.1%, compared with 2.0% in 2004–05. ABC 05–06 share decreased to 8.4% from 9.1% in 2004–05. NewsRadio’s weekly reach remained steady 774 ABC Melbourne’s reach increased by 3% at 643 000 (642 000 in 2004–05) and share to 784 000 and share increased to 11.9% from remained steady at 1.4%, compared with 11.2%. 612 ABC Brisbane’s reach decreased 1.5% in 2004–05. by 4% to 265 000 and share decreased to 8.3% from 8.7%. 891 ABC Adelaide’s reach In 2005–06, the reach of the triple j and Radio and share continued to increase, with reach National websites increased significantly. up by 1% to 207 000 and share up to 11.7% The triple j site recorded a 27% increase, from 11.1%. Reach and share for 720 ABC reaching on average 165 000 unique users Perth continued to rise, with reach up by 4% per month, while the Radio National website to 299 000 and share up to 12.1% from 11.5%. ANNUAL REPORT 20 4 Nielsen Media Research radio ratings surveys 2005–06. The cities surveyed in metropolitan ratings surveys are Adelaide, Brisbane, Canberra, Hobart, Melbourne, Newcastle, Perth In 2005–06, the reach of the Local Radio and Sydney. 5 Nielsen//NetRatings, Home and Work Panel, 2004–05 and websites increased by over 50% to an average July 2005–May 2006. 30 ABC Radio Regional Reach and Share, 2005–06 (%) Source: Nielsen Media Research All ABC Radio Local Radio triple j ABC Classic FM Radio National News Radio Share Reach Share Reach Share Reach Share Reach Share Reach Share Reach Sunshine Coast (Qld) 32.5 42.1 8.9 16.3 5.2 10.8 3.5 6.6 3.3 7.8 0.4 2.7 Central Coast (NSW) 16.2 24.8 7.3 13.6 3.4 6.5 1.9 3.3 1.3 4.0 1.5 4.7 Wollongong (NSW) 26.9 35.8 12.6 20.1 6.8 11.2 2.3 4.3 1.5 3.3 — — Horsham (Vic) 38.0 49.4 25.9 37.0 3.3 6.8 1.4 3.6 2.7 8.5 — — Ballarat (Vic) 34.7 46.1 5.3 12.6 4.1 10.9 3.8 6.6 5.0 10.2 — — Renmark (SA) 41.9 53.9 30.9 43.4 3.6 9.4 0.7 3.9 1.4 5.3 — — Alice Springs (NT) 26.5 43.1 10.1 18.9 6.3 14.6 2.7 8.6 6.2 16.8 — — Brisbane, 720 ABC Perth and 936 ABC Hobart.
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