2019 MTV EMAs SET TO CONNECT MILLIONS OF FANS WITH GLOBAL BRANDS ACROSS ALL CATEGORIES WORLDWIDE

2019 MTV EMAs SET TO CONNECT MILLIONS OF FANS WITH

GLOBAL BRANDS ACROSS ALL CATEGORIES WORLDWIDE

AMAZON MUSIC CONFIRMED AS MAIN SHOW SPONSORS AND SONY PICTURES’ CHARLIE’S ANGELS TO SPONSOR RED CARPET SHOW

Major brands including Colgate-Palmolive, Deliveroo, Fujifilm, Samsung,

Unilever and Vodafone sign up locally

LONDON/NEW YORK, 21st October 2019 – Amazon Music and the upcoming Sony Pictures Entertainment movie, Charlie’s Angels, will be sponsors of the 2019 MTV EMAs. As sponsors, both Amazon Music and Sony Pictures will be uniquely connecting with more than 350m fans in 180 countries across multiple platforms through the power of live entertainment.

MTV’s biggest global music event – fusing sheer scale, unmissable moments and star power across the realms of music, film, fashion, sport and popular culture – will take place in Spain’s Andalucian capital city, Seville, on Sunday 3rd November, live from the FIBES Conference and Exhibition Centre.

This year’s MTV EMAs main show will be sponsored by music streaming service, Amazon Music. Confirmed activity includes on-air, digital and an on-the-ground MTV EMAs city take-over marketing campaign in Seville. In addition, for the first

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time, Amazon Music will exclusively sponsor the EMAs ‘Best New’ award category, which in past years has been won by breakthrough artists such as Zara Larsson, Shawn Mendes, Dua Lipa, Bruno Mars and One Direction.

Sony Pictures’ action comedy movie, Charlie’s Angels, which is due for global release starting in November, will be the exclusive sponsor of one of the industry’s most high-profile red carpets. The MTV EMA Red Carpet Presented by “Charlie’s Angels” will feature the film’s logo throughout and includes sponsorship of the EMAs ‘Best Look’ award, which last year was won by Nicki Minaj.

“Through its unrivalled star power and sheer scale, the MTV EMAs is uniquely placed to offer Amazon Music and Sony Pictures an unmatched opportunity to connect with millions of hard to reach fans on every screen and in real life,” commented Lee Sears, Senior Vice President & Head of Viacom Velocity. “Generating a consistent uplift in brand awareness it’s no surprise that partners return year after year and our category scope has broadened to include a wide range of brands looking for guaranteed high-impact cut-through.”

Music streaming, film, retail, consumer electronics, fashion, network operators, personal care and food & beverage dominate the line-up of sponsors which also extends to finance, fashion, automotive and online delivery categories, across key markets including Australia, Brazil, Italy, Spain and the UK reflecting the breadth and diversity of the acts and attending stars.

A combination of local and global brands have also confirmed single-market partnerships for the 2019 MTV EMAs:

Dr. Lemon (Argentina); Fujifilm instax (Australia); Raiffeisen Club (Austria); Colgate, Fiat, Havaianas, Samsung (Brazil); Unibet (Finland); Wacko’s (Italy);

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Budweiser (The Netherlands); Impulse (South Africa); El Corte Inglés, Vodafone (Spain) and Deliveroo (UK).

NOTES FOR EDITORS:

Executives – Lee Sears, SVP & Head of Viacom Velocity, is available for interview

Artwork – Logos, headshot and artwork are available here: https://we.tl/t-rPITu2qJkJ

About Viacom Velocity International:

Viacom Velocity is an award-winning advertising sales, branded content and major events agency, offering strategic and creative content solutions that connect Viacom’s partners seamlessly with its renowned entertainment brands – including MTV, Nickelodeon, Channel 5, Paramount Channel, Comedy Central and Telefe. Viacom has the world’s largest footprint across TV and more than 4.3 billion cumulative subscribers across 183 territories in 43 languages, broadcasting via 300+ locally programmed and operated TV channels, plus many more digital media and mobile TV properties. Viacom’s flagship brands are home to some of the world’s most pioneering and evergreen entertainment franchises and live events, including SpongeBob SquarePants, Geordie Shore/The Shores, South Park and PAW Patrol, Isle of MTV, EMAs, VMAs and Nickelodeon Kids’ Choice Awards.

About Sony Pictures Entertainment

Sony Pictures Entertainment (SPE) is a subsidiary of Tokyo-based Sony Corporation. SPE’s global operations encompass motion picture production, acquisition, and distribution; television production, acquisition, and distribution; television networks; digital content creation and distribution; operation of studio

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facilities; and development of new entertainment products, services and technologies. SPE’s Motion Picture Group production organizations include Columbia Pictures, Screen Gems, TriStar Pictures, Sony Pictures Animation, Stage 6 Films, AFFIRM Films, and Sony Pictures Classics. For additional information, visit http://www.sonypictures.com/corp/divisions.html.

About Sony Pictures’ Charlie’s Angels

Director Elizabeth Banks takes the helm as the next generation of fearless Charlie’s Angels take flight. In Banks’ bold vision, Kristen Stewart, Naomi Scott, and Ella Balinska are working for the mysterious Charles Townsend, whose security and investigative agency has expanded internationally. With the world’s smartest, bravest, and most highly trained women all over the globe, there are now teams of Angels guided by multiple Bosleys taking on the toughest jobs everywhere. The screenplay is by Elizabeth Banks from a story by Evan Spiliotopoulos and David Auburn.

Directed by Elizabeth Banks. Produced by Doug Belgrad, Elizabeth Cantillon, Max Handelman and Elizabeth Banks. Matthew Hirsch, Leonard Goldberg, Drew Barrymore and Nancy Juvonen serve as executive producers. The film stars Kristen Stewart, Naomi Scott, Ella Balinska, Elizabeth Banks, Djimon Hounsou, Sam Claflin, Noah Centineo and Patrick Stewart.

PRESS CONTACTS

Kelly Todd

Viacom Velocity/ MTV EMAs

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Email: [email protected]

Tel: +44 (0)203 580 2105

Carina Smith Leticia Scott

Amazon Music Sony Pictures

Email: [email protected] Email: [email protected]

Tel: +1 310 244 6378

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