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The Art of Reading: American Publishing Posters of the 1890S

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The Art of Reading: American Publishing Posters of the 1890S 6. Artist unknown 15. Joseph J. Gould Jr. 19. Joseph Christian Leyendecker 35. Edward Penfield 39. Edward Penfield CHECKLIST The Delineator October, 1897 (American, ca. 1876–after 1932) (American, 1875–1951) (American, 1866–1925) (American, 1866–1925) All dimensions listed are for the sheet size; Color lithograph Lippincott’s November, 1896 Inland Printer January, 1897 Harper’s July, 1897 Harper’s March, 1899 9 9 height precedes width. Titles reflect the text 11 /16 × 16 /16 inches Color lithograph Color lithograph Color lithograph Color lithograph 9 1 1 1 3 3 as it appears on each poster. The majority Promised Gift of Daniel Bergsvik and 16 /16 × 13 /8 inches 22 /4 × 16 /4 inches 14 × 19 inches 15 /8 × 10 /4 inches of posters were printed using lithography, Donald Hastler Promised Gift of Daniel Bergsvik and Promised Gift of Daniel Bergsvik and Museum Purchase: Funds Provided by Promised Gift of Daniel Bergsvik and but many new printing processes debuted Donald Hastler Donald Hastler the Graphic Arts Council Donald Hastler 7. William H. Bradley during this decade. Because it is difficult or 2019.48.2 (American, 1868–1962) 16. Walter Conant Greenough 20. A. W. B. Lincoln 40. Edward Henry Potthast THE ART OF READING impossible to determine the precise method Harper’s Bazar Thanksgiving Number (American, active 1890s) (American, active 1890s) 36. Edward Penfield (American, 1857–1927) of production in the absence of contemporary 1895, 1895 A Knight of the Nets, 1896 Dead Man’s Court, 1895 (American, 1866–1925) The Century, July, 1896 documentation, technique has been simplified Color lithograph Color lithograph Color lithograph Harper’s October, 1897 Color lithograph American Publishing Posters of the 1890s to “color lithograph” or “color relief.” 1 3 1 1 7 1 16 × 11 /16 inches 13 /16 × 17 /4 inches 11 /8 × 14 inches Color lithograph 20 /8 × 15 /16 inches 7 5 Museum Purchase: Funds Provided by Promised Gift of Daniel Bergsvik and Promised Gift of Daniel Bergsvik and 19 /16 × 14 /16 inches Promised Gift of Daniel Bergsvik and the Graphic Arts Council Donald Hastler Donald Hastler Promised Gift of Daniel Bergsvik and Donald Hastler 2019.48.1 Donald Hastler 17. William Sergeant Kendall 21. A. W. B. Lincoln 41. Ethel Reed 8. William H. Bradley (American, 1896–1938) (American, active 1890s) 37. Edward Penfield (American, 1874–1912) (American, 1868–1962) Robert Blum’s Great Decorative Painting in The Phantom Death, 1895 (American, 1866–1925) Folly or Saintliness, 1895 The Chap-Book, May, 1895 January’s Scribner’s, 1895 Color lithograph Harper’s August, 1898 Color lithograph 7 1 15 Color lithograph Color relief 10 /8 × 14 /8 inches Color lithograph 22 × 13 /16 inches 3 1 1 7 7 21 × 14 /8 inches 17 /4 × 12 /2 inches Promised Gift of Daniel Bergsvik and 12 /8 × 10 /16 inches Museum Purchase: Funds Provided by Gift of Clifford S. Ackley in memory of Jon Promised Gift of Daniel Bergsvik and Donald Hastler 35 Edward Penfield Promised Gift of Daniel Bergsvik and the Graphic Arts Council Lincoln and Owen Chamberlain Donald Hastler Donald Hastler 2019.49.1 22. A. W. B. Lincoln 2018.49.1 18. Frank Hamilton King (American, active 1890s) 23. M. E. Norton 29. Edward Penfield 38. Edward Penfield 42. Ethel Reed 9. William L. Carqueville (American, 1871–1941) Toxin, 1895 (American, active 1890s) (American, 1866–1925) (American, 1866–1925) (American, 1874–1912) (American, 1871–1946) The New York Sunday World Dec 1st, Color lithograph The Bookman, March, 1895 Harper’s April, 1896 Harper’s July, 1899 Miss Träumerei, 1895 7 1 Lippincott’s November, 1895 1895 10 /8 × 13 /16 inches Color lithograph Color lithograph Color lithograph Color lithograph 1 5 15 3 15 5 7 7 Color lithograph Color relief Private collection 16 /4 × 11 /8 inches 17 /16 × 13 /8 inches 9 /16 × 12 /8 inches 21 /8 × 13 /8 inches 5 1 19 × 12 /8 inches 19 /8 × 12 inches Promised Gift of Daniel Bergsvik and Promised Gift of Daniel Bergsvik and Promised Gift of Daniel Bergsvik and Museum Purchase: Funds Provided by Promised Gift of Daniel Bergsvik and Dan McInnis at Innis Archive Donald Hastler Donald Hastler Donald Hastler the Graphic Arts Council Donald Hastler 2019.48.3 24. Richard Felton Outcault 30. Edward Penfield 10. Dwight Ripley Collin (American, 1863–1928) (American, 1866–1925) (American, dates unknown) Sunday World New York Feb 9th, 1896 Harper’s August, 1896 The Philistine, 1895 Color relief Color lithograph 1 1 7 9 Color lithograph 18 /2 × 11 /8 inches 19 /8 × 13 /16 inches 1 3 48 Charles Herbert Woodbury 24 /2 × 18 /16 inches Dan McInnis at Innis Archive Promised Gift of Daniel Bergsvik and Promised Gift of Daniel Bergsvik and Donald Hastler 25. Maxfield Parrish 1. Artist unknown Donald Hastler (American, 1870–1966) 31. Edward Penfield Peterson’s Magazine, ca. 1895 11. F. Gilbert Edge The Century Midsummer Holiday Number, (American, 1866–1925) Color lithograph 3 1 (American, active 1890s) August, 1897 Harper’s Christmas, 1896 14 /8 × 10 /8 inches The Sunday World Oct 14, 1896 Color lithograph Color lithograph Promised Gift of Daniel Bergsvik and 7 9 5 15 Color relief 19 /8 × 13 /16 inches 17 /16 × 12 /16 inches Donald Hastler 1 18 /2 × 12 inches Promised Gift of Daniel Bergsvik and Promised Gift of Daniel Bergsvik and 2. Artist unknown Dan McInnis at Innis Archive Donald Hastler Donald Hastler 38 Edward Penfield New York Herald Sunday November 21st, 12. James Montgomery Flagg 26. Edward Penfield 32. Edward Penfield 1897 (American, 1877–1960) (American, 1866–1925) (American, 1866–1925) Color lithograph 1 Atlantic August, ca. 1897 Harper’s Christmas, 1895 Harper’s July, 1896 43. Louis John Rhead 45. Frederick Richardson 47. John Sloan Cover: 40. Edward Henry Potthast (detail) 19 × 12 /16 inches Lithograph printed in black Color lithograph Color lithograph (American, 1857–1926) (American, 1862–1937) (American, 1871–1951) Promised Gift of Daniel Bergsvik and 3 5 1 1 11 11 16 /8 × 12 /16 inches 25 /2 × 20 /4 inches 18 /16 x 13 /16 inches Donald Hastler L. Prang & Co.’s Holiday Publications, International March, ca. 1900 Cinder-Path Tales, 1896 Promised Gift of Daniel Bergsvik and Promised Gift of Daniel Bergsvik and Gift of Lucinda and David Pollack 1895 Color lithograph Color lithograph 5 3 5 3. Artist unknown Donald Hastler Donald Hastler 2019.50.1 Color lithograph 25 /16 × 16 inches 23 /4 × 13 /8 inches Sunday World April 26, 1896 1 1 13. Joseph J. Gould Jr. 27. Edward Penfield 33. Edward Penfield 21 /2 × 16 /8 inches Promised Gift of Daniel Bergsvik and Promised Gift of Daniel Bergsvik and Color relief (American, ca. 1876–after 1932) (American, 1866–1925) (American, 1866–1925) Promised Gift of Daniel Bergsvik and Donald Hastler Donald Hastler 18 × 12 inches Lippincott’s August, 1896 Harper’s February, 1895 Harper’s October, 1896 Donald Hastler Dan McInnis at Innis Archive 46. George Frederick Scotson-Clark 48. Charles Herbert Woodbury Color lithograph Color lithograph Color lithograph 44. Louis John Rhead (British, 1872–1927) (American, 1864–1940) 5 3 3 15 1 13 4. Artist unknown 19 /16 × 14 /16 inches 18 /8 × 12 /16 inches 18 /4 × 13 /16 inches (American, 1857–1926) The New York Sunday World, Sunday, The July Century, 1895 Sunday World May 3rd, 1896 Promised Gift of Daniel Bergsvik and Promised Gift of Daniel Bergsvik and Promised Gift of Daniel Bergsvik and Morning Journal, 1895 November 17th, 1895, 1895 Color lithograph Donald Hastler 3 Color relief Donald Hastler Donald Hastler Color lithograph Color relief 19 × 13 /8 inches NOVEMBER 16, 2019 – JUNE 21, 2020 1 18 /4 × 11 ¾ inches 9 11 1 14. Joseph J. Gould Jr. 28. Edward Penfield 34. Edward Penfield 46 /16 × 58 /16 inches 18 × 12 /8 inches Promised Gift of Daniel Bergsvik and Dan McInnis at Innis Archive (American, ca. 1876–after 1932) (American, 1866–1925) (American, 1866–1925) Promised Gift of Daniel Bergsvik and Promised Gift of Daniel Bergsvik and Donald Hastler Donald Hastler Donald Hastler 5. Artist unknown Lippincott’s May, 1896 Harper’s June, 1895 On Snow Shoes to the Barren Grounds, PORTLAND ART MUSEUM, OREGON The Sunday World New York Feb 2nd, Color lithograph Color lithograph 1896 15 15 1 13 1896 16 /16 × 11 /16 inches 18 /4 × 12 /16 inches Color lithograph 1 1 Color relief Promised Gift of Daniel Bergsvik and Promised Gift of Daniel Bergsvik and 18 /4 × 11 /2 inches 18 × 12 inches Donald Hastler Donald Hastler Promised Gift of Daniel Bergsvik and Dan McInnis at Innis Archive Donald Hastler 41 Ethel Reed 23 M. E. Norton recalled later, it was a quick experiment that he completed sweeping freedom in encircling her color masses” and lauded overnight, but it struck a chord with the sensibilities of the her “artistically refined temperament.”2 These qualities can THE ART OF READING: American public: “I think the American Poster has opened a been seen in her posters for the books Folly or Saintliness and American Publishing Posters of the 1890s new school whose aim is simplicity and good composition.”1 Miss Träumerei (cats. 41 and 42). The success of Penfield’s poster gave Harper’s the confidence Newspapers, too, began issuing posters. Among the finest to continue this effort; Penfield would be their exclusive poster are designs by the English-born artist Louis John Rhead, The artistic poster first flourished in the United States in the gift promised to the Portland Art Museum—as well as recent designer from April 1893 to July 1899. His designs featured the whose poster for the New York Journal’s morning edition 1890s.
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