SSAP-Batticaloa
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Tourism Skills Strategy and TRINCOMALEE Action Plan BATTICALOA for Batticaloa POLONNARUWA AMPARA Table of Contents Executive Summary ............................................................................................................................. vii Section: 1 Introduction.......................................................................................................................... 1 1.1 Introduction ................................................................................................................................ 1 1.2 Background ................................................................................................................................. 1 1.3 Objectives .................................................................................................................................... 2 1.4 Approach used to develop the SSAP ........................................................................................... 2 1.5 Content of the SSAP ........................................................................................................................ 3 Section 2: Development potential and strategic direction of the Tourism sector in Batticaloa District ............................................................................................................................................................... 4 2.1 Introduction ................................................................................................................................ 4 2.2 The Macro Economy ................................................................................................................... 4 2.3 The regional economy ................................................................................................................. 5 2.4 Tourism sector in Batticaloa district ........................................................................................... 1 2.5 Skills gap analysis ........................................................................................................................ 4 2.6 Policy Directions for the Tourism sector: national and district level ........................................ 10 2.7 Institutional support system ..................................................................................................... 12 Section: 3 Challenges, Strategies and Action Plan for skills development ......................................... 17 3.1 Introduction .............................................................................................................................. 17 3.2 Stage of skills development in Batticaloa district ..................................................................... 17 3.3 Challenges and opportunities for skill development ................................................................ 18 3.4 Vision for the skills development of Tourism Sector in Batticaloa District ............................... 20 3.5 Strategies and action plan for skills development .................................................................... 21 Section 4: Summary, Implementation and progress monitoring .......................................................... 1 4.1 Introduction ................................................................................................................................ 1 4.2 Summary ..................................................................................................................................... 1 4.3 Implementation and progress monitoring .................................................................................. 1 Tourism Skills Strategy and Action Plan for Batticaloa District List of Figures Figure 2.1 Guest Nights in Tourist Hotels in Batticaloa District, 2016 6 Figure 2.2 Guest Nights in Tourist Hotels in Batticaloa District, 2014 & 2016 7 Figure 2.3 Life Cycle of Tourism Industry in Batticaloa District 8 Figure 2.4 Top 60 percent Vacancies in Tourism Sub-sector, 2017 9 Figure 2.5 Percentage of respondents with vacancies 10 Figure 2.6 Percentage of respondents with vacancies by sub-sector 10 Figure 2.7 Skill deficits among high skilled workers 12 Figure 2.8 Skill deficits among medium skilled workers 12 Figure 2.9 Skill deficits among low skilled workers 13 Figure 2.10 Target population for TVET courses in Batticaloa district 21 Figure 3.1 Stage of skills development in Batticaloa district 23 Figure 3.2 SWOT analysis on skills development of tourism in Batticaloa 24 Figure 3.3 Transformation framework for skills development in Batticaloa district 28 Figure 3.4 balancing of key themes of skills strategy in Batticaloa district 28 Figure 3.5 Projected increase in guest nights in Batticaloa district (000) 35 List of Tables 1. 2.1 Institutional providing training in Batticaloa district 18 2.2 Tourism related training programmes offered by the Miani Technical Institute 19 3.1 Challenges of skills development in Batticaloa district 23 3.2 SWOT Analysis on skills development of Tourism industry in Batticaloa 24 3.3 Core demand and supply strategies and interventions for implementation 29 3.4 Tourism sector skills development Action Plan for Batticaloa, 2018-2020 30 Tourism Skills Strategy and Action Plan for Batticaloa District List of Abbreviations ADB Asian Development Bank BOI Board of Investment CBSL Central Bank of Sri Lanka CGOs Career Guidance Officers DCC District Coordinating Committee DCS Department of Census and Statistics DoA Department of Ayurveda DOS Development Officers DoSS Department of Social Services EUSL Eastern University of Sri Lanka FDI Foreign Direct Investment F&B Food & Beverages GCE General Certificate of Education GCI Global Competitiveness Index GDP Gross Domestic Product GJI Gem and Jewellery Industry GoSL Government of Sri Lanka HRD Human Resource Development H&T Hotel and Tourism ICT Information and Communication Technology IE Informal Economy IT Information Technology MLRM Ministry of Labour Relations and Manpower MoF Ministry of Finance ITA National Industrial Training Authority NPD National Planning Department MID Ministry of Industrial Development MoTDCRA Ministry of Tourism Development and Christian Religious Affairs MSE Micro and Small scale Enterprises MSME Micro, Small and Medium scale Enterprises MST Ministry of Science and Technology Tourism Skills Strategy and Action Plan for Batticaloa District NCC National Crafts Council R&D Research and Development QLFS Quarterly Labour Force Survey SDOs Social Development Officers SL School leavers SLITHM Sri Lanka Institute of Tourism and Hotel Management SLTDA Sri Lanka Tourism Development Authority SME Small and Medium Scale Enterprises S4IG Skills for Inclusive Growth TVEC Tertiary and Vocational Education Commission UoM University of Malaysia UoR University of the Rajarata UoS University of Sabaragamuwa VTA Vocational Training Authority Tourism Skills Strategy and Action Plan for Batticaloa District Acknowledgments We would like to thank all the stakeholders who supported the Strategic Skills Development Programme (SSDP) for Batticaloa district by taking part in the discussions, e-mail communications and consultations. We would specifically like to thank Mr. M. Uthayakumar, the GA, Mrs. S. Srikanth, the Additional GA, Mr. R. Neduncheliyan, Director Planning, Mr. S. Nesarajah Chief Accountant and Mr. A. Navesvaran Asst. District Secretary for their committed interest and administrative support in preparing the SSDP for Batticaloa. We would also like to thank employers of the tourism sector in Batticaloa district, officials of the Divisional Secretariats, and TVET training institutions in Batticaloa and officials of the MSDVT, TVEC and SLTDA in Colombo for sharing information and guiding us throughout the study. Tourism Skills Strategy and Action Plan for Batticaloa District Executive Summary Batticaloa is one of the most picturesque districts in the island well known for beautiful lagoons, longest beach, flora and wildlife, and historical sites. It is gifted with several environmental assets highly attractive to guests from foreign and local markets. However, tourism industry in Batticaloa district has not been able to gain full benefits of its resources due to institutional and market failures. This has been exacerbated by skill gaps and labour shortages, all of which impact negatively on the growth potential of the tourism industry in the district. The most significant demand and supply constraints are summarized as follows: Demand side Supply side • Failure to market Batticaloa as a • Lack of Public Private Partnership tourist destination • Inadequate investments in skills • The tourism narrowly focused upon development the sub-sectors of hotels, guest • Narrow programme mix house and restaurant sector • Presence of multi-institutional • Low levels of skills of the employed in structure and weak coordination the tourism sector • Limited opportunities for vulnerable • Low preference towards tourism groups sector jobs by new entrants to the • Absence of local flexibility in delivery labour market • Small numbers employed in the • Dominance of micro and small-scale tourism and hospitality sector establishments (MSMEs) The tourism industry in Batticaloa district is also gifted with several opportunities for growth and development, including the following: • Increasing demand from foreign and local guests • Unexploited tourism related assets e.g. Strategic location, Heritage sites, Eco-tourism, Community Tourism • Pro- private sector policy of the government