The ASA Annual Report and Accounts 2010-2011

Getting more people swimming more often and having more fun Contents

Chairman’s Report 3 Chief Executive’s Report 4 Learn to Swim 5 Health and Participation 13 Athlete Development 20 Facilities 32 Workforce Development 36 Governance, Structures and Partnerships 42 Key Performance Indicators 48 Report and Financial Statements 50 OVER OVER

WORK CLOSELY IN BUSINESS PARTNERSHIP WITH THE ASA TO USE THE NATIONAL PLAN FOR TEACHING SWIMMINGswims have been taken 200200 as a result of the British ORGANISATIONS 2000LEARN TO SWIM PROVIDERS THOUSANDPOWERED BY BRITISHGas GASFree Family Swim promotion

2 | The ASA Annual Report and Accounts 2010 - 2011 Chairman |

The first year of chairing the ASA Board has been very busy with some significant challenges and much success that you will read in this report.

John Crowther Chairman

The ASA Board takes its stewardship of English swimming seriously In the last year, much energy and time has been spent in pushing I would like to thank all the people in swimming and the ASA who and is engaged with the important issues. It has approved a strategy forward the boundaries of best practice in swimming development by work tirelessly and in particular to my colleagues on the Board who that is being implemented against a backdrop of strained national seeking input from the professionals in related areas and disciplines. provide the knowledge, experience and time selflessly to this end. finances. We have set ourselves the task of providing leadership to I am satisfied that the ASA is doing what it reasonably can within the all those who are involved with swimming from members, clubs, to resources it has and its efforts will be complemented by the launch of I am sure that the whole of swimming was delighted by the award of local authorities, pool operators and those promoting health through The Big Splash which will provide a very public campaign of bringing an OBE to David Sparkes in the Queen’s Birthday Honours and would physical activity. the benefits and enjoyment of swimming ‘into people’s front rooms’. wish to join me in congratulating him. In David’s acknowledgement, he said that he could not have achieved it without the unstinting With lower numbers participating in swimming as measured through Coupled with this campaign is a stronger focus of attracting new support of everyone who contributes to swimming in this country. the Active People Survey, the ASA has reorganised its workforce income into our sport so as to make the ASA less reliant on public to provide the resources and responsibility to the regions through funding over time. Finally, while there are tough financial times ahead, we have a lot to commissioning arrangements to grow the sport. This has re-energised look forward to in the next year leading up to the London Olympic the delivery network and underlined the importance of partnerships. Underpinning these efforts is a determination by the Board to ensure Games and I wish all of you involved in swimming at every level and As the new arrangements get bedded down, the Board is determined that the sport is administered within a framework of excellent discipline the very best of luck. to do whatever it can to nurture confidence and trust between the governance and we attract top quality people both as volunteers and regions and the centre. staff by being at the forefront of best practice.

The ASA Annual Report and Accounts 2010 - 2011 | 3 | Chief Executive

As we close another successful year for our sport and reflect on some triumphs for our athletes in the Commonwealth Games in Delhi, it seems appropriate to consider the challenges and opportunities during the next 12 months whilst looking forward to the Olympics in London just beyond then.

David Sparkes OBE Chief Executive

The England Talent Programme continues to find and nurture talent do feel they have turned the corner as attendances have increased and Similarly, we need to build the skills in our workforce - both our across all our sports and the Beacon programme is starting to develop the financial performance of pools has improved despite the tough employees and those who volunteer through training as teachers into an extrusion press for talent for the future. Many leading figures economic climate. This may suggest less people are swimming more and coaches. We recognise that the cost of training is high and the within sport have complimented us on the success of this programme, often which could be a recognition that the pools are meeting the demands we put on our work force are increasing. However, whilst which brings talented athletes to talented coaches who have the time expectations of their regular customers, but if we are to achieve our the ASA does what it can to reduce training costs, particularly for and resources to develop them to their full potential. The challenge target of growing the number of people swimming, we now need to volunteers, we do feel that our clubs need to build a training cost into for us now is both to move these programmes on to be self-sustaining focus on acquiring new participants through engagement with the their annual budget. The beneficiaries of this improved training for our in order that new programmes can be established, and to ensure that emerging physical activity agenda driven through health initiatives. teachers and coaches are, after all, the athletes. we have a robust monitoring and evaluation process that ensures all programmes reach their full potential. The difficult financial situation at the moment and in particular within To conclude, we reflect with pride on our achievements but recognise local authorities will have its impact on swimming, with pools under that massive challenges remain in the year ahead as we get closer to One particular challenging aspect of the work of the ASA has been to threat of closure, refurbishment and rebuilding projects delayed and the arrival of the world’s best swimmers for the Olympics in 2012. increase or ‘grow’ the number of people swimming. Despite a growth inevitable increases in fees for pool hire. It is important, therefore, in male participation, this has been dwarfed by a fall in the number that the ASA works with its clubs at an early stage to support them in of women and consequently, the Active People Survey shows less finding solutions to these challenges, and our team stand ready people swimming overall. However, our partners, the pool operators, to help.

4 | The ASA Annual Report and Accounts 2010 - 2011 Learn to Swim |

OVER Learn to Swim Vision: to ensure everyone has the opportunity to learn to swim 10 THOUSAND PUPILS HAVE PARTICIPATED IN THE BRITISH GAS POOLS 4 SCHOOLS PROGRAMME

The ASA Annual Report and Accounts 2010 - 2011 | 5 | Learn to Swim

95% OF PRIMARY SCHOOLS DELIVER SWIMMING AS PART OF THE PE CURRICULUM

6 | The ASA Annual Report and Accounts 2010 - 2011 Learn to Swim |

THE NATIONAL SCHOOLS SPORT SURVEY FOR 2010 SHOWED AN INCREASE IN LINKS TO AQUATIC CLUBS TO 53% School Swimming Improvement School Swimming Interventions Outcomes Programme Swimming Improvement Grant During 2010-11, the School Swimming Improvement Programme For many young children, school is the first time they will be involved All School Sports Partnerships receive a flat rate grant based on the has continued to contribute to the Key Performance Indicator of in organised sport and often their first visit to a swimming pool will be number of primary age year six pupils within their partnerships. This 85 per cent of primary age pupils being able to achieve Key Stage through school swimming lessons. funding is used to implement the partnership’s School Swimming 2 attainment levels. Data collected as part of the audit process for Improvement Plan. We have continued to work with these School Sport Partnerships shows an attainment level of 83 per cent of During the 2010/11 period, two major changes took place with partnerships during times of uncertainty to ensure that this funding is pupils achieving Key Stage 2. regards to the School Swimming Improvement Programme. The used to develop school swimming. English Programmes restructuring saw the disbandment of the school The number of primary and secondary schools delivering swimming as swimming advisors team with some officers taking up regional and part of the PE Curriculum has remained 95 per cent and 75 per cent national roles and the announcement of the final year of funding for British Gas Pools 4 Schools respectively. The programme continues to impact on a considerable school swimming improvement. The other significant change was the The ASA continues to work in partnership with number of primary school pupils and deliverers of school swimming reduction in funding to the School Sports Partnerships infrastructure Total Swimming and British Gas in funding directly. With the cancellation of the National School Sports Survey, we that was key to the delivery of this programme. the installation of portable pools in areas of will be establishing our own School Swimming Survey to obtain key aquatic deprivation. Eight projects have been performance data relating to school swimming. The principles of the School Swimming Improvement Programme still delivered during 2010/11 and currently the Key Stage 2 attainment remain as the consistent guide to schools: achievements are around 75 per cent. With British Gas supporting School Club Links • Ensuring that teaching is of a high quality the Pools 4 Schools programme, it has enabled a more enhanced The School Club Links Programme is delivered through ASA regions. • Reducing the pupil to teacher ratios community access programme. Over 10,000 pupils have participated Regions have been encouraged to target specific schools and clubs to • Increasing the frequency of lessons in the programme by the end of the summer term (2010). Additional provide a stepping-stone from school/lessons through a structured link funding is being sought for delivery beyond July 2011. programme to a swim21 club. This can be in the form of g

The ASA Annual Report and Accounts 2010 - 2011 | 7 | Learn to Swim

WITH OVER 3600 SCHOOLS STAFF Case Study 309 COURSES ATTENDING ORGANISED FOR THE Astonishing results NATIONAL CURRICULUM Gwenda Lappin of the Bulmershe with Wokingham TRAINING PROGRAMME School Sport Partnership tried something different this year with the School Swimming Improvement Programme. Gwenda challenged the swimming f activity sessions or partnership working alongside the school in National Curriculum Training Programme instructors to teach a group of non-swimmers using delivery of school swimming. Aquasplash for a week. The results were astonishing! The Certificate for Teaching School Swimming (Key Stages 1 and 2) is Funding was used to meet the needs of all young people whether they part of the ASA National Curriculum Training Programme (NCTP) and The swimming instructors of Bulmershe Leisure Centre want to get involved in developing their skills for social or recreational is recognised by the Department of Education and by the Professional selected games from the Aquasplash resource pack and reasons, maintain or develop their fitness or as a young leader or Development Board for Physical Education. The training is open to any created some of their own. For half an hour each day, coach. The National School Sport Survey for 2010 showed an increase person working within a primary school swimming programme e.g. these nervous non swimming children – some visibly in links to aquatic clubs to 53 per cent. Improvements going forward school teacher, classroom assistant, learning support staff, nursery shaking with fear at the start of the week - played from April 2011 aim to focus the funding towards priority areas nurse, qualified swimming teachers, parent, other helpers etc. In games in the water. They did not realise that they were identified by the regions but primarily the Beacon programmes and addition, students involved in initial teacher training may also attend. learning to swim. Teaching assistants were left amazed. development of swim 21 networks. Children with special educational needs and behavioural The number of courses organised between April 2010 and March challenges, who needed one to one support back at 2011 was 309 with over 3,600 school staff attending. school, were engaged and learning to swim. Curriculum Review The coalition Government announced a review of the National With the disappearance of the School Swimming Advisors, the ASA The transformation by the end of the week was Curriculum in January 2011. The ASA responded to the call for regions, through the commissioning process, have begun promoting incredible with children now swimming. The look evidence as part of this review and will be working closely with the the NCTP through their networks. Each region has been allocated a of sheer amazement on one little girl’s face was Department for Education to ensure that school swimming and water number of courses that can be supported by national funding to pay unforgettable. She stood up from playing ‘Simon says’ safety remains part of the National Curriculum at primary school. tutor fees and resources that support the courses. and turned to her teachers shouting at the top of her voice ‘I can swim, look, look I can swim!’

8 | The ASA Annual Report and Accounts 2010 - 2011 Learn to Swim |

The ASA Case Study National Plan Award Stage School Clubs Link: Tynedale ASC 1 How was the link established at the beginning? In 2008 Tynedale ASC Accessible Squad was set up The ASA as a school-club link programme for young disabled A swimmers, funded through PESSCL. The ASAAS National ard Plan AwAward Via Aqua Splash Festivals: working closely with the Stage 3 School Sport Partnerships (SSP) and Competition Managers, Aqua Splash Festivals were rolled out across The ASA Northumberland. AImed at year 4 pupils, clubs and National Plan Award leisure centres are now delivering multi-aquatic sessions Stage for schools. 7

How long has the link been established? Two years.

What are the three greatest achievements of your In the last 12 months, networks have been developed with various National Plan for Teaching school club link? universities to embed the National Curriculum syllabus into various ASA National Plan for Teaching Swimming Swimming powered by British • Seven swimmers became members of the club and university courses. competed in the club’s annual championships. Gas (NPTS) and the Kellogg’s • A 5-6pm pool session was made available at the Leeds Metropolitan University is the first university to deliver a NCTP ASA Awards Scheme Wentworth swimming pool. with 21 students achieving ‘The Certificate for Teaching School • A new coach has been hired by the club. Swimming (Key Stages 1 and 2)’. Discussions about partnership The National Plan for Teaching Swimming working have also been held with universities in Canterbury, powered by British Gas (NPTS) and the Kellogg’s What are the three key reasons your link was Northampton, Liverpool and Bath, but these are not as advanced ASA Awards Scheme continues to grow and successful? as Leeds. develop. It is now three years since the re-launch • The SSP continued to attend the sessions to support of the National Plan for Teaching Swimming (NPTS the swimmers in the transfer from school lessons to Work has also been developed with various local authorities and 2007). The programme continues to be the most popular scheme of club sessions. local education authorities by up-skilling members of staff to deliver its kind in British sport and over 2,000 learn to swim providers and • The local authority Swimming Action Group has set the NCTP courses. Buckinghamshire is the first area to organise and 200 organisations, including the 10 largest public and private pool up academies to talent ID potential swimmers and deliver courses in this way. Meetings have already taken place with operators in the country, work closely in business partnership with to develop links into clubs. Suffolk, Milton Keynes and Birmingham to develop a similar training the ASA to use this successful learn to swim framework to form the • The Swimming Development Officer has worked programme for them. basis for their lesson plans. In the last year alone, 375 new sites have together with the Competition Managers to converted to the NPTS 2007, including Serco and Esporta and almost create School Club Links through a renewed school two million Kellogg’s ASA Awards have been given through our learn competition structure and the Northumberland to swim programmes. Counties School Swimming Championships. This is a good achievement for learn to swim providers and the ASA staff who have supported this process, particularly as 2010/11g

The ASA Annual Report and Accounts 2010 - 2011 | 9 | Learn to Swim

KELLOGG’S ASA SWIMTASTIC AWARDS The outstanding aquatics achievers of the year were celebrated at the annual Kellogg’s ASA Swimtastic Awards Dinner.

The Swimtastic finalists enjoyed a Swim with the Stars session with a number of Great Britain’s top aquatic athletes before the gold, silver and bronze awards were handed out at a glittering Oscar-style ceremony in Stratford-upon-Avon.

The winners’ achievements were as impressive and inspirational as ever. Double Olympic medallist David Davies, who was among the star swimmers, said: ‘Swimming has played a large role in my life and I’m sure people get as much enjoyment out of swimming as I do, which is why the Kellogg’s ASA Swimtastic Awards are so great. The event has highlighted to me heart-warming, courageous and motivational stories and it was great to celebrate what the sport has done for different people at different levels.’

10 | The ASA Annual Report and Accounts 2010 - 2011 Learn to Swim |

Vicky Carter receives her OVER Top Teacher award at the Kellogg’s ASA Swimtastic evening from elite diver Nick Robinson-Baker 500 SWIM 21 CD ROMS HAVE BEEN DISTRIBUTED

f proved challenging as mid-year we switched responsibility for Learn to Swim Stages 1-7 of the National Plan for Teaching Swimming Case Study developing the NPTS and Kellogg’s ASA Awards programme from the powered by British Gas, aimed at recognising and rewarding the dissolved county swimming co-ordinator network to the newly created achievement of our learners, and improving retention throughout Enjoyed intensive courses regional aquatics officer teams. Despite the obvious distraction of this the whole programme. A priority for the aquatics officers in 2011 is change, the regional teams rose to the challenge, with three regions to work with our partners on increasing retention rates through the Blackburn Council launched a local Extended Schools exceeding targets and the others improving performance in the second programme, resulting in improved swimmers. Learn to Swim Programme by offering intensive crash half of the year. course swimming lessons during school holidays. These To do this, the Learn to Swim Team have had two main objectives lessons were offered at a discounted rate to local schools This year we have been present at several exhibitions including over the last 12 months. Firstly to improve communication with NPTS but were also open to full paying customers too. The Education Show, ISRM Conference, Specialist Sports Colleges providers and secondly to provide resources to ensure teachers, tutors Conference, BSCA Conference and Leisure Industry Week. These and swimming co-ordinators have a better understanding of how to They had a total of 408 children attend the lessons - events gave the team the opportunity to raise the profile of the ASA implement the NPTS. with 350 coming through the schools programme. Forty- and its key learn to swim providers amongst not only our current but one of these children were slotted into after school also prospective customers. The recent restructure within the team has allowed for more officer lessons as a direct result of these courses, including one time to be dedicated to visiting swimming co-ordinators, centres and child who is a double-amputee. However, success cannot be measured by the sales of resources and organisations delivering the NPTS to help identify the strengths and awards alone and during the last 12 months, the ASA Learn to Swim weaknesses in their programmes and improve implementation at local One hundred and forty eight of the children achieved Team has focused its efforts on trying to improve the quality of delivery level. This has been further supported by the continued commitment a Kellogg’s ASA Award ranging from stage 1 to 3. All and implementation to ensure the underlying principles of the Plan are in the regions to support learn to swim and NPTS development parents and children commented on how much they reflected in the programmes and swimmers get the best possible learn and this local level support remains a clear priority if improved enjoyed the lessons and a good proportion of them to swim experience. implementation is going to happen. have attended all four sessions and learnt to swim through the scheme. Work has been completed to develop a core journey through the Significant steps have been made to encourage teachers to use ag

The ASA Annual Report and Accounts 2010 - 2011 | 11 | Learn to Swim

Case Study

Bespoke lessons for Muslim 59 girls POOLS Pendle Leisure Trust tackled the poor numbers of HAVE swim21 Muslim girls in swimming by offering a bespoke lesson ACCREDITATION programme based on the NPTS.

Marketing the programme through schools, mosques and word of mouth, they went into schools to promote these f games based approach to learning to swim. In October 2010, The Learn to Swim Team has continued to use the support of the classes and advise on swimwear to be worn at the pool. the ASA NPTS Games Pack was launched and a CPD to support this ASA Learn to Swim Technical Group to help review and develop resource was also developed to help teachers understand the use NPTS resources. Group members have helped develop Continuing Promoting female only lessons available to all non- of games to teach the core aquatic skills. Both resources have been Professional Development (CPDs), schemes of work, case studies and swimmers, they had attendance from babies to adults, hugely popular and over 250 Games Packs have been sold in the last consulted on a variety of issues to help shape further developments. with one family having three generations attending and six months. The packs also have the added advantage of showing how learning together. games can be used not only in learning to swim but also in school Moving forward, the ASA Learn to Swim Team remains committed to swimming programmes. improving the quality of learn to swim delivery. However, to do this Kaheel Mahmood said: ‘I’ve been coming on a Friday successfully we are very dependent on ASA teachers and ASA tutors to morning for 14 months. I look forward to this session. I The swim21 Learn to Swim and swim21 School Swimming acknowledge that our sport is developing and changing and to show a was a non-swimmer. I took advantage of the swimming accreditation process has continued to provide a valuable commitment to improve delivery at local level. lessons and can now swim confidently up and down the benchmarking tool for any learn to swim or school swimming deliverer pool. I enjoy swimming and enrolled both my children to help ensure they are providing the best possible experience they can We have every confidence that the National Plan for Teaching in private lessons at Pendle Wavelengths. My nine- and continue to underpin the ASA’s NPTS principles. Over 500 Swim21 Swimming powered by British Gas is the best framework for learn to year-old son, I now trust to swim alone with his friends CD roms have been distributed, 100 centres have been actively swim delivery and look forward to engaging with more providers in at Wavelengths. My six-year-old daughter, I take on a working towards the principles and 59 pools are currently accredited. 2011/12 to help them realise its full potential. Sunday evening to the fun session which we both love and have some quality time together. The staff are welcoming and nothing is too much trouble for them. The instructors have a lot of patience especially teaching me to swim as I was terrified, they did a fantastic job and we had lots of fun.’

12 | The ASA Annual Report and Accounts 2010 - 2011 Health and Participation |

Health and Participation Target: 270,000 more over 16s swimming once a week by 2013 Vision: The ASA is committed to ensuring everyone has the opportunity to enjoy swimming or water based activities for health and fun throughout their lifetime.

The ASA Annual Report and Accounts 2010 - 2011 | 13 | Health and Participation 532 BRITISH GAS SWIMFIT PACKAGES DISTRIBUTED

Health and Participation is about how to get more people swimming more often. Based on substantial research and insight, we have Twelve women have started combined the academic evidence with the consumer market research swimming once a week as to focus on specific customers. The initial focus has been on women, part of a women’s swimming initiative at Oxley Sports particularly those who have either participated regularly in the past or Centre, Sherborne. those who have expressed a wish to start swimming.

The Active People Survey has consistently reported a decline in participation for swimming in most regions, with the significant drop being amongst women. Responding to the urgent need to tackle this decline, we have worked to improve our products on offer in the pool in conjunction with how they are being delivered, when they are being delivered and how they are being promoted.

The concept of creating a Women’s Swimming Network has been tried and tested in some regions. It encourages pools to provide quality, relevant aquatic sessions and a positive customer experience for women, and enables women across the country to become part of a social aquatic network and find their nearest Women’s Swimming Network pool. In a nutshell, this network aims to be a platform to get more women regularly enjoying aquatics and improve the offer provided to women by our pools.

14 | The ASA Annual Report and Accounts 2010 - 2011 Health and Participation | OVER

Imogen and Amelia Hall 19 BRITISH GAS SWIMFIT have Achondroplasia and THOUSAND enjoyed their disabled family swim lessons BRITISH GAS SWIMFIT PACKAGES DISTRIBUTED MEMBERS SIGNED UP Case Study

Kellogg’s Champions success Let’s Get Swimming We have mobilised a network of partners ranging from private In August 2010, nine members of the Cresswell Leisure – Disabled family swim lessons and national pool operators to local authority leisure providers and Centre (near Bolsover, Derbys) pool community The objective of this course is to provide a participation external organisations. These partners are actively communicating the completed the Kellogg’s Aquatic Champion workshop. pathway for the whole family to enjoy and improve messages about swimming and how it can contribute to an active All nine Champions received a Kellogg’s Aquatic their skills together. North Tees NHS physiotherapy lifestyle. A series of structured sessions have been programmed into Champion polo shirt and referral pad at the workshop department worked in partnership with the ASA North pools to support people getting back into the pool, exercising and and were briefed to offer a free aquatic session to East Region to identify families to take part in a 12- having fun. any activity. week set of sessions where two teachers worked in the water with the families. Following the pool session, a Their key roles are now: ‘coffee and chat’ was offered to allow the families to Kellogg’s Champions • Promote swimming/aquatic activity. socialise and share their experiences. • Promote current sessions at Creswell Leisure Centre. Kellogg’s and the ASA worked in partnership with • Understand people’s barriers. The Hall family’s experience was to support their local partners to recruit Kellogg’s Champions. • Act as the eyes and ears for improvements to facility, children, who have Achondroplasia, in the water but These Champions were individuals identified through local community new ideas, overall satisfaction. they also had time to develop their non-disabled networks; a nominated volunteer, activity officer or even employed by • To be involved with future programming ideas. son’s swimming skills. The result was that the children a pool facility. They motivated people to attend swimming sessions and • To buddy new clients in sessions. enjoyed themselves and got lots of benefit from the sometimes accompanied the local community group to a structured • To liaise with Aquatic Advisor once per month. exercise without realising it. Their son then progressed session. They were passionate about swimming and their local to the local swimming club. These sessions were also an community while at the same time, inspirational leaders, who could Following this success, Leicestershire council are looking to opportunity to identify potential talent in both disabled motivate and encourage people to take up swimming. One hundred follow this model and therefore the region will be training and non-disabled who otherwise may have been missed. and seventy five Kellogg’s Aquatic Champions were trained and seven up further Champions to assist and support the project. Kellogg’s Swim Active projects were delivered within the regions.

The ASA Annual Report and Accounts 2010 - 2011 | 15 | Health and Participation

Putteridge Piranhas

Putteridge Piranhas Swimming Club has an important role to play in catering for young swimmers who don’t want the pressure of having to meet training quotas or compete at a certain level.

“In many ways, the club typifies the story of aquatic sports in this country. They may be a small club, they may not be making huge waves on the national or regional stage, but they are providing children in Luton with the opportunity to benefit from swimming in numerous ways – creating positive experiences, friendships and memories to be treasured.

16 | The ASA Annual Report and Accounts 2010 - 2011 ” Health and Participation |

Aerian Rogers, Masters swimmer How has your experience affected your life? I have made loads of friends through swimming and have had the opportunity to encourage other people into the water. I think How did you get into masters and why? it gives you a different perspective when you are teaching if you I got into masters by accident more than anything else. I had learnt still remember being nervous and frustrated with it, particularly to swim as a kid and always loved being in the water. I remember coaching open water. getting my mum to re-sew all my badges on to each new swimming costume that I got. Once I had collected all the badges, Swimming certainly improves your health. I still find it a little there didn’t seem to be anywhere else to go with swimming and I strange that I have become someone who’d rather be in the pool got out of the habit until my late 20s. than in the pub on a Friday night. One of my friends is convinced it’s a midlife crisis. I decided to start swimming again when I quit smoking and was horrified that one length of the pool left me gasping and hanging What is your most memorable part of masters so far? on to the side. I kept at it and spent more time swimming and less I have swum in some amazing places but some of the most time looking like I needed rescuing. rewarding moments in masters are the little things, whether it’s technique that falls in to place after months of trying or shaving a How have you progressed as a masters swimmer? couple of seconds off personal best times. I joined City of Newcastle Masters when I moved to the North East. The thought of swimming with a club was pretty intimidating I would have to say that the best things about swimming are British Gas Swimfit when you’ve only ever swum by yourself but everyone was very the friends I have made and the people I have met, they keep encouraging. It was a steep learning curve. I had to learn dives and you going and encourage you to do things you never thought On average, a British Gas Swimfit session takes turns. I have learnt fly (which I love) and backstroke (which I hate). you’d do. 45-60 minutes of steady paced lane swimming I have swum at the nationals and at regional galas. I have taken using a variety of equipment including kick my Level 1 swimming teacher’s certificate. I am focusing more What would you say to those thinking of getting involved boards, pull buoys, woggles and pace clock. and more on open water competition. I’ll never be a sprinter, I just in masters? The session cards are designed to assist different abilities in the pool, keep going until everyone else gives up! What are you waiting for? providing the motivation to swim on a regular basis. In some pools, structured Swimfit sessions are delivered to guide, motivate and provide feedback to the individual on their swimming session. Each Swimfit user is then encouraged to log their swim on www.swimfit. Masters Free Swimming had been introduced in order to get more people com after each session and take part in a challenge. physically active and ensure a lasting legacy for the 2012 Olympics. It Following previous research done into masters swimming, a was supported by five Government departments working together. As at March 31 2011: development plan has been produced. This will culminate in a national In the first year of the scheme, 261 local authorities applied for the • 532 British Gas Swimfit packages distributed masters seminar for 2012. programme, most of which had offered free swims to children and the • 34,178 British Gas Swimfit newsletters sign ups over-60s but 64 of which concentrated on the over-60s. The analysis • 19,710 British Gas Swimfit member sign ups showed that more youngsters took up the offer than over-60s. It also Free Swimming shows that the scheme encouraged more paying swimmers to take part - for example, adults accompanying children. About 138,000 Free swimming for under-16s and over-60s in England was terminated extra paying customers went swimming in the first year of the scheme. early from the end of July 2010 as part of Government cuts. The scheme, introduced in April 2009, was due to run until March 2012. The report from PricewaterhouseCoopers also said that over-60s g

The ASA Annual Report and Accounts 2010 - 2011 | 17 | Health and Participation 138 THOUSAND EXTRA PAYING CUSTOMERS WENT SWIMMING IN THE FIRST YEAR OF THE FREE SWIMMING SCHEME f who took part increased their swimming sessions so the number working relationships between ASA regional teams, pool operators Kellogg’s Swim Active reaching the Government-recommended average of 30 minutes’ and GP practices, thereby providing an effective and workable outline exercise a day went up from 66.2 per cent of those surveyed to 78.4 for boosting physical activity through the development of partnerships. The Kellogg’s Swim Active programme entered a per cent. For under 16s - who are supposed to do 60 minutes exercise new phase. Whilst the overarching programme a day - 32.9 per cent managed to hit the target after free swimming The referring programme recognises that GPs will, under the objective for both the ASA and Kellogg’s remained the same, to was introduced, up from 20.7 per cent beforehand. government proposals, have the power to influence involvement contribute to breaking down the barriers that prevent people from in exercise and the funding to buy care for patients. The ASA is, swimming and increase participation, the focus of activity moved therefore, actively seeking to build a stronger relationship with the towards engagement with local communities, community groups and ASA Health Strategy – ‘Taking the Plunge medical profession to encourage doctors to recommend swimming. creating advocates for swimming/aquatics known as Kellogg’s Swim for a Fitter Lifestyle’ Champions. The trial in the East Midlands was successfully delivered through the The work in Health and Participation sets out to promote a change effective coordination of ASA regional staff, a GP practice and the Five ‘Someone Like Me’ projects were funded through Kellogg’s Swim in behaviour and encourage people to embark on a healthier lifestyle manager and staff of a local swimming pool. Active grants. through swimming on a regular basis. Swimming holds a unique position in promoting the population’s health and wellbeing. Not only • 1500 patients were contacted by the GP The North West region worked with Age UK to deliver ‘Fit as a Fiddle’, can it sustain good health in the already active, and encourage fitness • 104 patients took up the offer of visiting the leisure centre a programme for over 60s in a community area of Chester suffering in the less active, but it can also improve the quality of life for those • 11 remained as members with others still attending on a from the highest indices of multiple deprivation within Cheshire with more serious health problems. casual basis West & Chester. The Region also worked in partnership with Rochdale Borough Council to create an Aquatic Youth Group which To establish swimming as a tool for general practitioners (GPs) across provides aquatic activities every Friday evening for the young people the UK, the Amber Valley pilot was set up to seek to transform the of Rochdale. way swimming is delivered to individuals. The programme established

18 | The ASA Annual Report and Accounts 2010 - 2011 Health and Participation | OVER 100 THOUSAND CUSTOMERS SIGNED UP FOR THE BRITISH GAS THREE FREE FAMILY SWIMS

In the South West region, Kellogg’s Swim Active was the catalyst for The East Midlands region focused their project on a county-wide an improvement and development project in Bicton, Devon that has programme linking to swimming lessons using Kellogg’s Swim demonstrated the value of a pool in an educational establishment. The Champions to drive awareness and support whilst in London, more project has shown how, with the correct resource and management, specifically in Brent and Hackney, the project focused on school and swimming can have a positive impact within the community. It is community learn to swim programmes. a deep-water pool and the Further Education Sports Co-ordinator is developing club links including with Exmouth S & LSS, Sid Vale Swimming Club and Exeter Water Polo. The programme has also British Gas Three Free Family Swims allowed the facility to be available to the local youth service, extended schools and young people in the East Devon area. Also in the South Continuing to support the Grow agenda by encouraging their West at Quantock Hills, weekly targeted sessions have been introduced customers to swim regularly, British Gas provided each customer for families and over 60s. household with the opportunity to take three free swims with some excellent results. In the West Midlands region, Kellogg’s support has been provided to a small registered charity based in Balsall Heath, the Swaheli Women’s One hundred thousand customers signed up, taking over 1m free Group. The group commissioned a feasibility study (1998) into the swims across the 583 pools that supported the campaign. And it needs of local women. The consultation established that women wasn’t just customers who took part, 27 per cent of British Gas wanted a health and fitness facility ‘run by women, for women’ employees also participated. The campaign was very successful and and the activities they wanted to access in the facility were exercise follow up research revealed that 16.8 per cent of the customers - aerobic sessions, health and advice sessions and swimming. The who signed up and previously rarely swam, are now swimming more ‘Someone Like Me’ project funding has made this a reality at last as it frequently. was used to develop an aquatic programme for the group.

The ASA Annual Report and Accounts 2010 - 2011 | 19 | Athlete Development

England synchro talent squad athletes OVER Jorja Brown (left) and Sophie Usher in action

1700RECEIVED ASA ATHLETES DEVELOPMENT OPPORTUNITIES

Athlete Development Vision: to ensure everyone achieves their different personal goals throughout their lifetime (talent pathway). To ensure we achieve gold medal success on the world stage.

20 | The ASA Annual Report and Accounts 2010 - 2011 Athlete Development |

Our headline target for Sport England funding is Overall Talent Pool to Target to achieve a rise of 10 per cent in the number of Overall Results 2007 2008 2009 2010 2011 2012 English world ranked athletes. At 31st December Target 1879 2606 3560 4606 2010 the results for Olympic events only: National Results 685 711 1924 2862

World Ranked English Athletes 5000 Talent Pool targets and outcomes 2008 2009 2010 4500 by discipline 4000 Diving 13 7 16 3500 Target Actual Variance 3000 Water Polo 0 13 19 2500 Swimming 1764 1975 211 Synchro 2 8 11 2000 Diving 196 217 21 1500 Swimming 92 107 118 1000 Synchro 114 183 69 Disability 62 99 90 500 Water Polo 532 485 -46 169 234 254 0 2007 2008 2009 2010 2011 2012

Target National Results

Talent Development Programme powered by British Gas Case Study took part with 120 invited back for second phase testing. The athlete development element of the ASA’s work has focused over Then two squads of 10 were selected to be the final TID the past year into four main areas: ASA invest in diving talent squad. The divers train three times a week with one session Famous for its industrial past and steelworks, Corby is now with the local gymnastics club. This is the first of its kind in • Implementing the England Talent Development programme reinventing itself as a dynamic and vibrant place to live and England and will be a model that clubs can take up in the through an integrated, multi-disciplinary team of Talent work with a visionary programme that is set to double the future if they do not have the dryland facilities at the Development officers and support staff. population’s size to 100,000 over the next 30 years. Corby diving pool. • Investing into club and other partner programmes to develop high- Borough Council has been providing diving lessons at the quality, self-sustaining delivery schemes in every ASA region. pool since early 2010 and the Corby Steel Diving Club has From the success of the talent search, school children have • Assisting coach and support staff development via the Advanced now been formed from some of the possible future diving taken the chance to take up diving lessons within the Coaching Offer and other mentoring programmes. stars that have been identified through the ASA Talent programme. Corby Council now have over 100 divers in their • Delivering the athlete and coach apprenticeship schemes for Identification Programme - all down to the investment that lessons programme, Talent Identification squad and the the IoS. the ASA has put in to Corby. As well as a full time diving recently established Corby Diving Club. development coach, the ASA has invested funding in to the For the period from April 2010 until March 2011, the ASA organised programme over two years for Corby to reach out to schools Corby Borough Council’s Diving Development Coach, and delivered development opportunities to over 1,700 athletes, 290 and deliver Talent Identification (TID). Ricardo Gutierrez, said: ‘I am very excited to have this great coaches, 75 sports science support staff and over 30 team managers. opportunity to develop recreational and competitive diving Corby delivered their first round of Talent Identification in the East Midlands. The Corby East Midlands International The Talent programme was structured into three levels in all disciplines testing in 2010 and are due to start another one soon. Pool is a beautiful venue and I look forward to meeting with Level 1 delivered regionally, Level 2 in multi-regional zones, whilst During the first search, 1,000 children in seven local schools many more new faces here trying out diving.’ Level 3 was the national stage of the scheme. These camps g

The ASA Annual Report and Accounts 2010 - 2011 | 21 | Athlete Development

THE TOTAL IMPROVEMENT IN OUR WORLD RANKED ATHLETES IS

.3% Case Study and out of the 15 junior athletes, 12 were selected to the 50 trials. After the GB Junior trials in March, all 10 athletes Synchro talent on the move f provided athlete screening, education programmes and sports selected for the Junior European Championships in 2011 are science support, including blood testing and competition analysis for In January 2010, the Level 3 England Talent Development from the England Talent Programme. some levels. and Junior squads were selected. The Development Squad, aged 13-15 years, trained together for 30 days Head coach to the England Junior Squad 2010, Kate Coupar Diving and open water swimming held joint camps with World Class during the year focusing on learning new techniques and says ‘it is a great achievement and the athletes had hard programmes. The GB junior water polo preparation camps were developing routine skills. The Juniors, aged 15-17, trained training last year which will hopefully result in them having organised via the ASA Talent team, whilst swimming held a joint for approximately 25 days during the year with a focus a successful Junior Europeans in 2011’. One of the 2011 training camp and competition in Sunderland with the Canadian on improving fitness and flexibility. Six English coaches Junior GB coaches, Louise Woolley confirmed, ‘working with national team. were appointed to coach and drive the squads forward the England squad last year as assistant coach has helped throughout the year and to link with their home club keep the continuity which gives the athletes confidence, and Since 2008, the total improvement in our world ranked athletes is programmes to ensure all training dovetailed to the the training last year has moved us forward considerably 50.3 per cent. Talent programme. this year.’

However, our underlying objective is to increase the number of The training was very successful with the help and support One of the athletes selected into the Talent squad in 2009 athletes in our Talent pool to over 4,000 by 2013. Our target figure* of all the professionals but particularly the sports science, has gone on to work with the squad each year and she for 2010 was 2,606 and for the second consecutive year, we have including the physio screening, which enabled the athletes, was selected as one of the top athletes to the GB Juniors. exceeded our goal. England coaches, club coaches and parents to be aware of Anastasija Bates says, ‘the England Talent Programme has any injuries or potential problems early in the year. We had given me the opportunities to work with other athletes and NB. The criteria for an athlete identified as part of the talent pool two fit full squads complete the year and due to this all coaches and develop my skills. It has allowed me to gain is based on competitive results, in Olympic events, by ASA registered athletes competed in the British Gas National Age Group additional training and competition experience, and it has members to a level of performance for their age consistent with Championships in December 2010. This resulted in two significantly encouraged, motivated and developed me as progression through to both junior and senior international level. Development athletes being selected to the Junior GB trials an athlete.’

22 | The ASA Annual Report and Accounts 2010 - 2011 Athlete Development |

OVER

200RECEIVED SPORTS SCIENCE SWIMMERS SUPPORT SERVICES FROM THE BEACON PROGRAMMES

The ASA Annual Report and Accounts 2010 - 2011 | 23 | Athlete Development

Case Study

Garston Swimming Club An ASA swim21 accredited club showed its quality as it was named Club of the Year for 2010 at the Capita City John Guest, secretary of of Liverpool Sports Awards. Garston Swimming Club, and his daughter Kirsty with their City of Liverpool Club of the The club picked up the honour in the presence of Year award presented by the Lord Mayor of Liverpool and a number of civic Liverpool Echo’s Bob Thompson dignitaries.

Hon Secretary John Guest and his daughter Kirsty Disability Swimming Swim21 reaches 500 accredited clubs accepted the award from Liverpool Echo’s Bob Thompson at the prestigious awards ceremony, which Within Disability Swimming, the search for new potentially talented Swim21, the ASA club accreditation scheme, is about creating the was hosted at Liverpool Town Hall. swimmers continues with more young swimmers being identified best possible experience for all participants and ensuring that the club through a variety of means: Playground to Podium County Assessment provides a quality and safe environment. There are now 500 accredited ‘This is a significant achievement for the club,’ said John days, Talent ID days, Newcomer meets, Development days and clubs across all disciplines, of which 493 are junior clubs.The 500 clubs Guest. Disability Regional competitions. have 656 different levels of accreditation. The last 12 months has seen 24 more clubs gaining swim21 at 73 different levels of accreditation. ‘It has been earned through hours of dedication from Swim Link sessions have been developed across the country to provide our committee, coaches, poolside helpers and, of course, additional support to disabled swimmers. These have helped young Swim21: Online has been launched to simplify the accreditation our swimmers without whom we would not have been swimmers to progress up the pathway faster than they would have process for clubs. The new paperless system is easier to manage and in the position to be even considered.’ been able to. allows online storage of all necessary documentation in one place. Best of all, it is completely free for clubs to use - swim21: Online can ‘Additionally, special thanks go to the management There are currently 27 swimmers on ASA Regional Talent Programmes be accessed at www.swim21.info and any clubs wishing to register for and staff of Garston Leisure Centre, in particular Kevin with a further 19 new English swimmers achieving World Class the new system should contact their regional office for log in details. Knox who has championed Garston’s contribution to the programmes consideration standards. creative joint Learn to Swim project.’ The British Gas Club Grant Scheme was introduced to recognise and Classification sessions have taken place both regionally and nationally. support the work of swim21 accredited clubs and to support club The club’s swim21 accreditation was mentioned on the As well as classification review of existing swimmers, a total of 78 new development. The Scheme is open to all swim21 accredited clubs and night as an important element in gaining the award. swimmers have been classified this year. those clubs actively working towards accreditation and is a great way Garston SC were re-accredited at swim21 teaching level for clubs to increase membership and provide better opportunities and accredited for the first time at skill development for their members. £84,000 of funding has been allocated across 105 level in December 2010. clubs to support a number of different development opportunities.

24 | The ASA Annual Report and Accounts 2010 - 2011 Athlete Development |

Stephanie Millward on her way to the silver medal in the S9 100m butterfly at the 2010 Commonwealth Games in Delhi

27 SWIMMERS ARE ON THE ASA REGIONAL TALENT PROGRAMME FOR DISABILITY SWIMMING

The ASA Annual Report and Accounts 2010 - 2011 | 25 | Athlete Development

AASE Recruitment per Discipline per Year *Illustrated in actual athlete numbers in vertical axis

120 97 100 81 80 67 71 60

40 19 18 19 20 16 14 16 14 9 13 11 12 5 4 8 7 Kathryn Fowler - the AASE 2 0 water polo apprentice of the year DISABILITY DIVING SWIMMING SYNCHRO WATER SWIMMING POLO

2007 2008 2009 2010

Beacon and Performance Club Programmes Body, have delivered coach mentoring opportunities to over 100 all sports for talented young athletes. The apprenticeship is the first coaches in all disciplines. This has included attachments to Beacon to offer elite and potentially elite athletes proper recognition of the A key element of the ASA strategy for 2009 to 2013 is the programmes and England Talent camps as well as home club visits by skills, knowledge and understanding they are gaining in their quest for commitment to create nine Beacon programmes and 10 Performance the Talent Development Officers. excellence. Club developments covering all disciplines. At the conclusion of the 2010-2011 financial year, we have realised eight Beacon programmes As part of our linked investment into new performance programmes, The ASA launched the AASE programme in 2006 across all aquatic and a further nine Performance programmes in the disciplines. the ASA has created a three-year coach development scheme for disciplines as part of the England Talent Development Programme. six synchronised swimming coaches. This programme includes The overall objective of the programme is to retain young talent within During the 2011-12 financial year, we envisage exceeding our 2013 sponsorship of the UKCC Level 3, gym instructors’ courses and regular the sport and to encourage them to gain recognised qualifications to targets in creating new Beacon and Performance club schemes. attachments to World Class programmes and England Talent camps. support their future careers either within or outside the sport. This scheme is being extended to other disciplines during 2011. Currently, the Beacon programmes are now delivering athlete sports The selection and nomination of candidates onto the programme science support services to over 200 swimmers. This will be expanded represents a key part of its success. Whilst we could expand the to more athletes over the next 12 months along with provision for Advanced Apprenticeship in Sporting programme significantly, it could jeopardise the ‘Excellence’ aspect of further UK Coaching Certificate (UKCC) courses, CPDs and other Excellence the intention of the programme. 2010 saw a record number of 263 workforce development opportunities. athletes on the programme, with 129 athletes joining the programme The Advanced Apprenticeship in Sporting Excellence is for talented in 2010. athletes aged 16-18 who have the realistic potential to achieve Advanced Coaching Offer and Coach excellence in their sport and are seeking to perform at the highest Athletes attend workshops on nutrition, strength and conditioning, Development programme level as their main career goal, whilst continuing with their education. finance, career planning and mental skills. All disciplines attend an Notionally taking two years to complete, the AASE framework intensive training camp as part of the programme. The programme has During 2010, the Talent team, in conjunction with the ASA Awarding provides a structured national training and development route across developed innovative resources to support athletes in understanding

26 | The ASA Annual Report and Accounts 2010 - 2011 Athlete Development | A RECORD

2008 athlete cohort completing in 2010 Data Number of Apprentices Started 112 Number of Apprentices Complete 102 (91%) NVQ Success 102/112 (91%) NVQ Achievement 102/102 (100%) Apprenticeship Framework Success 84/112 (75%) 263WERE ON THE ADVANCED Apprenticeship Framework Achievement 84/102 (82%) ATHLETES APPRENTICESHIP IN

*Success rate is calculated against those who started and those who achieved SPORTING EXCELLENCE *Achievement rate is calculated against those who completed and those who achieved PROGRAMME

the requirements of being an elite athlete. 2010 saw the launch of two online learning modules – ‘Planning Your Career and Finances’ and ‘Developing Your Communication Skills and Dealing with the Media’ - to support athletes with remote learning options via the IoS online.

The AASE programme has seen increased success and achievement rates (see table) with 75 per cent framework success in 2010 which is a 5 per cent increase from 2009, and 1.2 per cent higher than the 2010 national average for apprenticeships.

Athletes continue to take up the offer of undertaking sports related qualifications which are funded by the AASE programme.

Apprentice of the Year Winners 2010 Swimming – Adam John Diving – Catherine Johnson Water polo – Kathryn Fowler Disability Swimming – Louise Watkins Swimmers Joe Roebuck and Synchronised Swimming – Yvette Baker Amy Smith (rt) with the synchronised swimming apprentices and synchro’s talent development officer, Karen Thorpe, fifth left.

The ASA Annual Report and Accounts 2010 - 2011 | 27 | Athlete Development

Case Study

World champion on AASE programme Case Study FINA World Champion, Commonwealth Champion and Olympian, Tom Daley joined the programme in 2010. Upon starting the course, he said he was looking forward to being part of a course that Stepping stone to world class recognises all the hard work that goes into being an elite athlete. When Liam Selby first joined the AASE programme, it ‘As I focus on 2012, it will be great to be on an educational performance programme that fits around was the first national programme he had ever been my training and competitions. The AASE programme will also allow me to work with like-minded selected for. He was able to mix with and share ideas athletes from all aquatic sports who share the common goal of elite performance.’ with like-minded athletes at workshops and camps. The programme gave Liam confidence in his swimming and Tom has been completing his NVQ in Achieving Excellence in Sports Performance and is already 94 he used it as a stepping stone towards world class. He per cent complete which means he will finish the programme 12 months ahead of schedule. He has was then selected for level 3 England Talent Programme used all of his training and competition experience to help him achieve the qualification. Tom has and secured a place on the British Swimming Team used the online portfolio which allows him the flexibility to achieve his qualification from powered by British Gas for the European Junior any location. Championships where he was an excellent asset to the team, medalling in the relay events.

Liam achieved the AASE Apprenticeship in 2010. He was an excellent athlete always replying to things very promptly, offering solutions and help and assistance as appropriate and completing everything to a high quality. Nothing was ever too much trouble and it was completed with a smile and a ‘thank you’. Liam is now taking some further A-Levels with the view to going to university next year and he would like to work in aviation. He is now training within the British Gas ITC at Stockport and hopes to make it on to the senior team and ultimately to compete at the Olympic Games.

28 | The ASA Annual Report and Accounts 2010 - 2011 Athlete Development |

Lancaster’s Zak Lamb shows his underwater swimming prowess

Lancaster City S & WPC

Swimming is such an important part of water polo that the players should excel at both disciplines. We ensure they do swimming sessions before every water polo session

“Zak Sly, club captain and coach of Lancaster City Swimming and Water Polo Club ”

The ASA Annual Report and Accounts 2010 - 2011 | 29 | Athlete Development

James Goddard won two individual gold medals - 200m backstroke and the 200 IM - at the 2010 Commonwealth Games in Delhi

30 | The ASA Annual Report and Accounts 2010 - 2011 Athlete Development | A TOTAL OF 29 MEDALS Jenna Randall won WAS THE BEST EVER Commonwealth Games OFFSHORE COMMONWEALTH silver in the synchronised GAMES MEDAL HAUL swimming solo event

Elite Disability Swimming Synchronised Swimming In terms of Para Swimming, three silver and two bronze medals (5) was Jenna Randall’s silver in the solo and her and Olivia Allison’s silver in The main focus of the year for many of England’s elite athletes was the the best ever return in terms of total medals won at a Commonwealth the duet was the pre-Games target. Canada won both gold medals. Commonwealth Games in Delhi. Games with all three team members (Stephanie Millward 2S 1B, Simon Miller 1S, and Rob Welbourn 1B) returning with a medal, although this ranked them fourth in the Para Sport Swimming medal table. Open water and water polo Swimming Neither sport is part of the Commonwealth Games but English athletes For the swimming team with seven gold, 13 silver and nine bronze The best ever medal tally combined for England Swimming was 32 continue to feature strongly in British teams. medals (total 29), this was the best offshore Commonwealth Games in Manchester, therefore a combined total of 34 medals was the best medal haul. It exceeded the target for total medals set before the ever swimming medal return at a Commonwealth Games. Games, although it was one less gold than Melbourne in 2006, but seven more medals in total than in Melbourne. Diving Leading swimmers were Liam Tancock, James Goddard and Rebecca England’s two golds from Tom Daley (10m) and Daley and Max Brick Adlington with two individual gold medals each with the other gold (10m synchro) brought a ranking of third in the medal table behind going to Fran Halsall. England finished second in the swimming medal Canada (5G, 2S and 2B) and Australia (2G, 7S and 6B). table behind Australia’s 20 gold, 14 silver and 13 bronze, total 47. There were, however, three fourth places very close to bronze. The Twelve of the swimmers had graduated from the ASA Talent youngest team member Alicia Blagg, 13, competed in three events. Programme and AASE. Her fourth on 3m synchro with Rebecca Gallantree is very promising - just two points behind the bronze. The England team was the youngest in Commonwealth Games history: six out of 13 were juniors.

The ASA Annual Report and Accounts 2010 - 2011 | 31 | Facilities

Paralympic champion, Liz Johnson lays one of the tiles in the main pool at the London 2012 Aquatic Centre

Facilities Vision: to encourage the Government and others in authority, to recognise the value of swimming and to provide a sufficient number of well designed and managed swimming facilities, which meet the various general needs of the community, clubs and talent programmes.

32 | The ASA Annual Report and Accounts 2010 - 2011 Facilities | A NET GAIN

KPI Table Target shown, Actual figure in Brackets

Target 2008-09 2009-10 2010-11 2011-12 2012-13 69 50m Pools 17 (17) 23 (20) 25 (21) 29 33 SWIMMING 25m 10 lane pools 3 (3) 3 (3) 4 (3) 6 6 FACILITIES 25m 8 lane pools 64 (53) 72 (72) 90 (76) 92 92 International Standard Diving 5 (4) 5 (6) 6 (7) 9 9

The overall economic climate and the challenges faced across the Whole Sport Plan - Facility Capital Funding to permanent locations as part of major complex developments, saving public sector provide an interesting and challenging environment for clients up to £500,000 on a project. This will see at least three 50m the procurement and development of swimming facilities. Indeed, this The ASA Facilities Team manage capital funding granted from Sport pools being created and number of smaller 25m four and six lane year has seen a real mix. On one hand, projects have been scaled back England as part of The Whole Sport Plan for 2009-13. The aim of this pools developed. or cancelled and swimming pools have faced closure due to long-term funding is to draw in additional partnership funding to swimming financial restrictions. On the other hand, swimming pools continue pool projects that will focus on the themes of Grow-Sustain-Excel. The to be built, replaced or refurbished with an overall increase in the funding on offer over the 2010-11 financial year was £385,000. The 50m pools total swimming pool numbers, overall water space available and the ASA supported 14 projects resulting in over £900,000 being invested number of 50m pools. into community swimming pools. Progress on 50m pool projects is positive. There are currently 21 50m swimming pools in England. This year saw the completion of new 50m There has been a net gain of 69 swimming facilities in the country in pools at the University of Surrey and Basildon - as part of their larger the last 12 months across all sectors, with pools offering pay and play London 2012 sports village being completed in May 2011. access seeing an increase but interestingly the private sector shows a decline of around 26 sites. The Aquatics Centre for the London 2012 Olympic Games is nearing There are currently 50m pools under construction in Bristol, Luton, completion. The major construction is now complete, the tanks have Plymouth and London (Aquatics Centre) that will all be completed by The ASA Facilities Team look to support and encourage the been tested and the final tile laid. The Games overlay providing 17,500 the end of 2012. The projects in Luton and Bristol both commenced in development of long-term financially sustainable projects to secure seats is now well underway and the progress to completion will take this financial year. swimming facilities that meet the requirements of a diverse nation. place in the year 2011-12. With the onset of funding cuts and potential pool closures, the ASA All the above projects include movable floors and bulkheads to with British Gas launched Pool Watch (www.pool-watch.co.uk), a A tangible legacy of the Games will be a number of steel tank increase flexibility to meet the needs of the whole community and website dedicated to assisting enthusiastic community members help swimming pools, used during the Olympic and Paralympic Games in allow operators to provide a wide and mixed programme to increase to save swimming pools and potentially take over the management or the athlete village as training facilities for swimming, water polo and participation and a healthy lifestyle. ownership of sites to prolong the swimming opportunities for all. synchronised swimming. The tanks can be disassembled and relocated

The ASA Annual Report and Accounts 2010 - 2011 | 33 | Facilities

Projects completed in the year include: ARMLEY LEISURE CENTRE Leeds District BIGGIN HILL MEMORIAL LIBRARY AND POOL Bromley London Boro BLAYDON LEISURE & PRIMARY CARE CENTRE Gateshead District BRIGHOUSE SWIMMING POOL AND FITNESS CENTRE Calderdale District HETTON COMMUNITY POOL AND WELLNESS CENTRE Sunderland District HEWORTH LEISURE CENTRE Gateshead District HEYWOOD SPORTS VILLAGE Rochdale District KENTISH TOWN SPORTS CENTRE Camden London Boro MALTBY LEISURE CENTRE Rotherham District MORLEY LEISURE CENTRE Leeds District MUCH WENLOCK LEISURE CENTRE Bridgnorth District SOUTHEND LEISURE & TENNIS CENTRE Southend-on-Sea SOWERBY BRIDGE SWIMMING POOL AND FITNESS CENTRE Calderdale District SUNDERLAND TENNIS CENTRE Sunderland District THE RIVERSMEET CENTRE North Dorset District WILLIAM PENN LEISURE CENTRE Three Rivers District

25m by 8 lane pools International Diving Facilities Other Matters

There are currently 76 25m x 8 lane pools in England, including the Progress continues in the right direction for international diving During the course of the year, in excess of 2,500 requests for 50m x 8 lane pools that, by the use of bulkheads, can be divided into facilities. The portfolio of facilities includes the John Charles Centre for assistance from swimming clubs, consultants, architects, local two 25m pools suitable for short course competition. Sport in Leeds, Manchester Aquatics Centre, Ponds Forge in Sheffield authorities and other organisations were received and a response and The Quays in Southampton. Work is well advanced on the given. This year in particular saw an increase in community Pools delivered or under construction in the year under review include Life Centre, Plymouth, and Luton Aquatics Centre. This year saw the organisations requesting support on how to set up and look to take Matlock, the University of Leeds, Newcastle-under-Lyme, Bolton, work completed at the Garons Park Pool, Southend-on-Sea, which has over swimming facilities which has increased the amount of advice Warrington, Wigan, St Albans, Loampit Vale in Lewisham, and the extensive dry land training areas. given on business planning and pool programming. There remains a continuing progress of construction work on a 25 x 10 lane pool in high proportion of work with regard to facility design and health and Dagenham & Redbridge which will include a longitudinal movable All the above facilities have diving facilities to international standard safety guidance. floor. and include dry land training areas. This bodes well to support the increased popularity that diving is seeing at the current time. Feasibility studies and strategic planning reports remains a core part Advanced design work is underway in a number of locations meaning of the work carried out in the Facilities Team. Also, the Facilities Team that the 25m 8 lane stock is steadily growing, increasing the provision continue to provide a wide range of Health and Safety support and for competition and community use. Other Pools advice internally amongst the organisation and to the ASA’s wider customer base. A number of 25m swimming pools were successfully completed in the 2010-11 financial year despite the challenging financial climate.

34 | The ASA Annual Report and Accounts 2010 - 2011 Facilities |

During the year, work was completed on Garon’s Park Pool, Southend with its OVER international standard diving facilities and extensive dry- land training areas, left

£900INVESTED INTO THOUSAND COMMUNITY SWIMMING POOLS

The ASA Annual Report and Accounts 2010 - 2011 | 35 | Workforce Development

Workforce Development Vision: to develop and deploy a skilled workforce that meets the needs of participants, clubs and employers

OVER

10ENROLLED 0 ON THE ADVANCED COACHES COACHING OFFER

36 | The ASA Annual Report and Accounts 2010 - 2011 Workforce Development |

ALMOST The ASA Awarding Body The ASA Awarding Body

ASA Level 1 Award in

ASA Level Coaching1 Award in Diving

Coaching Diving

has successfully completed the following units

101 Understanding the FUNdamentals of coaching/teaching sport 102 Understanding the principles of planning coaching/teaching activities in sport 103 Understanding the principles of conducting coaching/teaching activities in sport has successfully completed104 Understanding the the principlesfollowing of evaluating units coaching/teaching activities in sport 101 Understanding the FUNdamentals of coaching/teaching sport 102 Understanding the principles of planning coaching/teaching105 Planning coachingactivities inactivities sport in diving 103 Understanding the principles of conducting coaching/teaching106 Conducting coachingactivities inactivities sport in diving 104 Understanding the principles of evaluating coaching/teaching107 Evaluating coaching activities activitiesin sport in diving 105 PlanningCandidate coaching activities ID: in 000000 diving Date: 06 January 2011 106 Conducting coaching activities in diving 107 Evaluating coaching activities in diving

Candidate ID: 000000 Signed Date: on behalf06 January of the ASA 2011 6000 ASA Level 1 CD LEVEL 1 500/2990/3 David Sparkes, Chief Executive QUALIFICATIONS ISSUED Signed on behalf of the ASA ASA Level 1 CD National Governing Body 500/2990/3 David Sparkes, ChiefIndustry Executive Standard Regulatory Bodies

National Governing Body Industry Standard Regulatory Bodies

The UK Coaching Framework Ongoing in depth research around the way teachers and coaches In line with the launch of the updated qualifications, the Awarding are employed and the identification of characteristics of high Body delivered a comprehensive programme of tutor and approved The UK Coaching Framework (UKCF) is the agreed reference point for performing teachers and coaches will allow the ASA to launch clear centre training. This has been followed up with an annual plan of coach development across all sports and sporting agencies. Using this career pathways which link to qualification, Continuing Professional ongoing support, which includes a new on-line support system. framework, British Swimming has developed a coach development Development (CPD) and licensing in 2011/12. strategy that is delivered through the ASA and other home country The number of certificates awarded has also been notable. swimming associations. The regions have also been working very hard to support coaches within their clubs. A mentoring and support programme (the Type of training Target 2010/11 YTD Actual The aim of the strategy is to have a world-class teacher and coach Advanced Coaching Offer) has had great success with over 100 Level 1 Qualifications 5500 5584 workforce that meets the needs of participants, clubs and employers. coaches enrolled on the programme. Regions have also distributed Level 2 Qualifications 3500 2500 over £250,000 in bursaries to support teachers and coaches through CPD 6000 6413 their qualifications. Great work has been done by the coaching ASA Workforce Development development officers with the county sport partnerships’ cross-sport CPDs, and support programmes have been organised in many areas. The ASA continues to deliver its Coach Development Programme that it launched last year. The focus for this year has been the development of qualifications, research and career pathways. ASA Awarding Body and Accreditation Team An updated suite of qualifications was launched in January across all disciplines and levels which meet the standards of the new The ASA Awarding Body had a successful OFQUAL (Office of Qualification and Credit Framework. Examinations and Qualifications Regulation) inspection in September, with praise going to its quality assurance and administrative processes.

The ASA Annual Report and Accounts 2010 - 2011 | 37 | Workforce Development OVER 40% OBTAINED ONGOING CASUAL 250 OR PERMANENT WORK 18-24 YEAR OLDS HAVE UNDERTAKEN THE FUTURE JOBS FUND PROGRAMME

Future Jobs Fund ‘I found the skills helpful as it meant I can put them into use to further Workforce development - IoS improve my employment such as my first aid certificate and teaching The ASA continued to deliver its Future Job Fund (FJF) programme techniques which subsequently makes me a better employee.’ The IoS has continued its drive for quality in which provides six-month placements in the aquatics industry with Rebecca, Nottinghamshire pursuit of its overall goal of developing a world appropriate qualifications and training provided for 18-24-year-olds class aquatics workforce. This has seen changes to the qualifications who are long term unemployed. Two hundred and fifty young people that are delivered and the introduction of a tutor accreditation have undertaken the programme with over 40 per cent obtaining ‘I’ve thoroughly enjoyed the whole programme. I can’t believe how far scheme, with over 140 tutors now accredited. ongoing work on a permanent or casual basis at the end of their I have progressed in the past six months and I’m proud of everything contracts. For some, it has been a life changing experience and their I have achieved including my qualifications and experience as it has set Following the restructure of the ASA, the IoS has worked closely with previous career goals have totally changed as a result of their FJF me up in full time work.’ the regions to identify and satisfy demand at a local level for education opportunity. Kate, Northamptonshire and training. Throughout the year, we have delivered over 500 UKCC Level 1 and level 2 qualifications as well as over 700 Continuous Professional Development (CPD) seminars. We have also introduced These are a few quotes from our trainees: ‘She enjoyed all the training and the people she worked with and an online booking and payment system www.theiosonline.com that ‘I really enjoyed my placement and working with the children’s really didn’t want to leave. My daughter has learning difficulties but I has allowed the central team to shift focus to ensuring our customers swimming lessons. I’ve been out of work for a while and enjoyed am really impressed with the way everyone has helped her. Although receive exceptional service when dealing with the IoS. To date, 6,100 being in a work environment and the communication side of work. she originally wanted a career in animal care, she is definitely going individuals and 700 organisations have registered on the site and set I am proud of achieving my qualifications and attending seminars as to pursue a job in leisure following this programme. Earning a proper up their own teacher/coach profile page. I feel I have achieved the skills needed for my future career.’ wage for six months has also allowed her to save about £2,000 for Samuel, London herself. Overall, it was a great experience and she would even go as The IoS also launched its E-Learning programmes this year and has far as saying it was life changing.’ plans to expand this area with the introduction of blended learning Amber’s mum, Hampshire courses for teachers and coaches.

38 | The ASA Annual Report and Accounts 2010 - 2011 Workforce Development |

THE IoS TRAINED AND ISSUED Case Study Helping others achieve their greatest ambitions Twenty-year-old Samir Ahmed started the Level 3 £250 Professional Coaching Apprenticeship at the age of 18 and he has proven to be a special and unique THOUSAND apprentice. Due to his passion for his apprenticeship, he IN BURSARIES TO CLUBS has been able to maximise his learning experience. He AND VOLUNTEERS has been so independent and enthusiastic in completing all of the required work in a thorough, analytical and 6219 detailed manner. CANDIDATES THIS YEAR

4227 L1 AND 1922 L2 Samir is incredibly mature, hard working, focused and diligent and he has had a tremendous impact on the people that work with him at senior level as well as the young people he coaches at Camden Swiss Cottage in London. Due to his professionalism, Samir has become Apprenticeship Programmes nominations are submitted by grateful parents, athletes and fellow a role model for younger people within the workplace volunteers that want to celebrate the incredible dedication many who now aspire to undertake an apprenticeship and A new area for the IoS this year has been the delivery of volunteers give to their clubs. become professional coaches in a similar way. apprenticeships to employers within the leisure sector, via a government-funded programme that allows people to train and gain He has successfully engaged with young people from accredited qualifications while working and earning. The IoS has built the local community and deprived areas to encourage partnerships with a number of employers including Parkwood Leisure them to attend swimming lessons. He has also brought Ltd and Esporta Health Clubs. During 2010, the IoS recruited over new ideas forward during monthly meetings with the 100 apprentices onto Level 2 and 3, Teaching, Coaching and Fitness Each region recognised five Regional Aquaforce Award winners. These workplace directors and this input has been hugely apprenticeship pathways. winners were nominated and invited to the ASA Awards Dinner where appreciated by his employer. Samir has developed so the national winners were presented with their awards. The 2011 much that he can now confidently aim to become an The apprenticeship provision will continue to expand across the Active Aquaforce Award Winners were: Olympic standard swimming coach who can help others Leisure and Learning sector with future plans for apprenticeship achieve their greatest dreams and ambitions. growth into new areas. • For an outstanding contribution at club level – Guy Fawkes from Billingham Swimming Club • For an outstanding contribution at regional/county level – Volunteering Brian Barnett from Nottinghamshire • For the Long Service Award – Dr Shirley Cooke from With thanks Ellesmere Port Swimming Club Each year, the ASA looks to recognise the efforts and achievements • For the Young Volunteer Award – Zoe Bell from Blyth of thousands of volunteers that contribute to the success of our Lifeguard and Swimming Club sports. We are never able to reach every volunteer but we try to • For the outstanding contribution by an 18 to 25-year-old – offer our thanks through the ASA Aquaforce Volunteer Awards. The Lorraine Riddle from Billingham Swimming Clubg

The ASA Annual Report and Accounts 2010 - 2011 | 39 | Workforce Development

OVER Case Study Apprenticeship scheme is a great concept Izzy Laidler has been working at Torbay Leisure Centre for four months. She has a NPLQ qualification along with an ASA Level 1 certificate in teaching aquatics and is able to give support to our swimming teachers.

Izzy has been given two stage 1 classes of her own to teach alongside Level 2 teachers. The parents think she is 300 great and the kids love her. She also gives support to the YOUNG VOLUNTEERS duty managers by standing in as a lifeguard and helps TRAINED FOR EVENTS out on reception cover for sickness or holidays. Izzy also assists in the day-to-day activities of a swimming co-ordinator, helping with swimmers’ assessment and registration; she is now a key member of our scheme.

f The ASA would also like to take this opportunity to say an national events and those who were new to swimming were She has shown great enthusiasm working alongside enormous ‘thank you’ to all volunteers who are working in our clubs signposted to local clubs. and assisting teachers during their lessons, a tough and sports. Your dedication and achievements are an inspiration to us assignment in what is regarded as a very demanding all and provide the foundations for everything that has been achieved The ASA has also produced two new Good Club Guides. The first is a teaching environment. She has shown patience and in the year under review. guide for announcers and includes video footage and good practice understanding towards the pupils and as a result her scripts. The second provides guidance for all clubs about how they can personal confidence has developed along with her support and include people with a disability. These guides are now communication skills. Izzy is well liked by everyone she Training and support for the next generation of event volunteers available for all clubs to access free of charge from the ASA website has contact with at the centre and will, I am sure, go on This year, the ASA launched two volunteer training programmes that and complement the nine existing Good Club Guides. to great things in the future (hopefully at our centre). were awarded the LOCOG Inspire Mark. Both programmes have Izzy is now studying and working towards her ASA Level trained young volunteers across a range of skill areas linked to event Finally, the ASA selecteded 10 new members to form the 2010–2012 2 certificate. volunteering. One programme was run by various ASA counties and a ASA Youth Forum. The Youth Forum is a group of young people who second focused on young volunteers with a disability. Twenty counties have a passion for swimming and for making the voices of young The ASA apprenticeship scheme is a great concept in the East and West Midlands, South East, South West and North East people heard across the sport. The newly appointed group have had a that I hope will go on indefinitely. All of my swimming took part in training over 300 young event volunteers who have all successful start in their roles, playing a large part in the redevelopment teachers agree that having an apprentice in the centre gone on to be offered volunteering opportunities in their local clubs, of a new Young People section of the ASA website. These pages will on a regular basis, gives them the opportunity to county championships and at ASA national events. be managed by young people for young people and provide a place pass on their skills and experiences to up and coming where they can share ideas and communicate with other like-minded teachers, with a view to giving pupils the best possible Delivered nationwide, 10 mentors supported 42 young disabled people across the country. start to their swimming experience. volunteers to find and provide training opportunities in coaching, Richard Ward leadership, officiating and event volunteering. All volunteers were Torbay Leisure Centre swimming co-ordinator provided with the opportunity to volunteer at ASA regional and

40 | The ASA Annual Report and Accounts 2010 - 2011 Workforce Development |

The ASA president, Don Neate presented Guy Fawkes with the Aquaforce award for outstanding contribution at club level

Billingham SC

They have only 100 members and no external funding but Billingham ASC turned more than a few heads when two of their coaches received Aquaforce awards at the ASA Council dinner.

“Club chair, Ian Archibald commented: ‘In Guy Fawkes we have a hugely charismatic and superb coach who has made a big difference to the standard of swimming at the club. There’s almost no comparison to before he took over’.

Coach Lorraine Riddle got the Outstanding Contribution for an 18 to 25-year-old. ” The ASA Annual Report and Accounts 2010 - 2011 | 41 | Governance, Structures and Partnerships

Governance, Structures and Partnerships Vision: the best managed Governing Body in England

42 | The ASA Annual Report and Accounts 2010 - 2011 Governance, Structures and Partnerships | NON GRANT-FUNDED INCOME HAS INCREASED BY % ASA President and Board Members 11AGAINST THE START OF THE CURRENT FOUR YEAR PLAN

Don Neate John Crowther Kay Grimshaw Anne Clark Ray Gordon President Chairman Risk London East Midlands North East

During 2010, considerable work was undertaken to embed the principles of risk management into the organisation. The risk strategy has been fully implemented and revised risk registers for both strategic and operational risks are now fully functioning with regular reviews and monitoring. Risk management is an integral part of all project planning and management and staff are trained in identifying issues that may lead to a risk.

The business continuity plan has been re-written after the move to Ray Hedger Ian MacKenzie Robert Margetts Simon Rothwell Paul Wells SportPark and is in line with the overall risk management programme. South East East South West North West West Midlands Independent Members

Data Protection

The action plan produced following the 2010 audit on data protection has been completed in full and we are now working on enhanced procedures to ensure compliance with changing legislation.

New data protection notices have been produced and members have been asked to provide their data choice regarding marketing Chris Bostock David Fletcher Prof. Leigh Robinson Marc Taylor Andy Reed preferences in writing. At present, 97,074 members have done so. (Until October 2010) (From October 2010)

The ASA Annual Report and Accounts 2010 - 2011 | 43 | Governance, Structures and Partnerships

Case Study

Talent search given London 2012 seal of approval

A swimming project that gives young people with physical, sensory or intellectual disabilities the chance to dream of Paralympic glory has been given the London 2012 seal of approval.

Swim Links, led by the ASA, has been awarded the coveted London 2012 Inspire Mark, which officially recognises projects that have been inspired by the Games.

The project offers youngsters who are identified at Sport England Self Assurance Equality school as having ‘higher swimming ability’ the chance to improve through extra swimming sessions thanks to The ASA has once again achieved green status for governance. The The ASA continues to develop its commitment to equality and diversity. the 20 Swim Links projects taking place at venues across actions identified in the report have all been achieved and we are now We have updated the ASA equality policy to bring this in line with the England. preparing for the 2011 audit. Equality Act 2010, continued to train our staff and volunteers and complete our annual equality audit. Those who continue to shine can then have their skills officially assessed by the governing body during an ASA Governance We have also reconvened our cross-departmental equality working County Athlete Assessment Day to see if they are good group. The group is comprised of staff members with a range of enough to make a regional squad. The ASA Board has undertaken a review of performance, both expertise from across the organisation who will be working to individually and as a Board. The agenda has been revised to enable the consolidate the organisation’s commitment to equality. We hope to The project is linked to the National Playground to Board to focus on both strategy and monitoring and evaluation. achieve the Advanced level of Equality Standards by 2013. Podium framework, which literally takes talented children on a pathway from school to international As an Association, we have a close working relationship with the key competition. Sustainable Finance national equality organisations that have supported us throughout the year. For instance, we have worked with the English Federation Disability specific workshops and seminars have been Considerable work has gone into ensuring a move towards a for Disability Sport to develop and market an on-line course: ‘An offered to the staff who work or volunteer in the local sustainable funding platform for the sport. Non grant funded income introduction to Disability Swimming’. Also, 372 disabled swimmers clubs and leisure centres involved in Swim Links. has increased by 11 per cent against the start of the current four year were newly identified this year and signposted to appropriate plan and a further growth of 3 per cent against the previous year. opportunities from learn to swim to recreational sessions to Swim Links is open to any young swimmer with a competitive clubs, and they are all being tracked. physical, sensory or intellectual disability.

We have also provided guidance on swimwear.

44 | The ASA Annual Report and Accounts 2010 - 2011 Governance, Structures and Partnerships | 372 DISABLED SWIMMERS WERE NEWLY IDENTIFIED AND SIGNPOSTED TO APPROPRIATE OPPORTUNITIES

Ethics Sport England is exploring whether the new framework will be guidance was compiled by the ASA Safeguarding Team working with incorporated into the NGB annual self-assurance exercise and funding experts in this field and consulting with our young people through The ASA remains totally committed to child safeguarding and agreements. The new framework was launched in April 2011 and the ASA Youth Forum and representatives from the disciplines within maintaining and embedding the successes which resulted in the the ASA is playing an active role with the other pilot organisations in swimming. The comprehensive guidance has been endorsed by the achievement in 2009 of the CPSU (Child Protection in Sport Unit) assisting Sport England and the CPSU in piloting and developing the Child Protection in Sport Unit and is signposted on their website as Advanced Level Standard for Safeguarding and Protecting Children framework further and producing clear and concise guidance for our best practice. in Sport. colleagues in sport. It is anticipated that all other sports outside of the pilot group will embark on the new framework in early 2012. The ASA Child Safeguarding Team is currently working with the For the past 10 months, Sport England and the CPSU have been NSPCC Child Protection in Sport Unit on an update to Safe Sport working with the ASA Safeguarding Team, five other national Away. Since it was published in 2001, this joint ASA/NSPCC governing bodies and five county sports partnerships to develop a new publication has proved invaluable in providing our sport with practical safeguarding framework, which will ensure that the achievements of Wavepower 2009/11, successfully guidance on how to plan safely for trips away and fulfil the duty the previous standard’s framework are embedded and maintained. launched in August 2009, of care to the young people taking part in these activities. The new Whereas the previous standards process focussed on reporting, continues to receive very publication will also incorporate an update of the NSPCC Safe Sport evidencing and external assessment, the new framework will be based positive feedback from welfare Events publication. The ASA Youth Forum will be providing the NSPCC on self-assessment and sharing good practice supported by peers and officers, club personnel, parents and young people in providing a authors with feedback and ideas from a young person’s perspective in the CPSU. comprehensive and excellent source of information and guidance. The addition to the feedback already provided to the NSPCC from users of document will be fully updated during 2012. the present version within the ASA and from our sporting colleagues, The new framework is not a new set of standards introducing new ensuring the new guidance document meets the needs of sport as a safeguarding requirements, its aim is to maintain what has already A guidance document for clubs on the use of social media by ASA whole.g been achieved and plan and achieve continual improvement. members and clubs was launched in August 2010. This much-needed

The ASA Annual Report and Accounts 2010 - 2011 | 45 | Governance, Structures and Partnerships

English International delegates and representatives are now as follows: FINA LEN FINA Disciplinary Panel David Sparkes LEN Bureau David Sparkes FINA Technical Synchronised Swimming Committee Jenny Gray LEN Technical Swimming Committee Craig Hunter FINA Technical Open Water Swimming Committee Sam Greetham LEN Technical Diving Committee Alexei Evangulov FINA Technical Diving Committee Melanie Beck LEN Technical Synchronised Swimming Committee Jenny Gray (Vice-Chair) FINA Masters Committee Simon Rothwell LEN Technical Open Water Swimming Committee Sam Greetham (Secretary) FINA Sports Science and Medicine Committee Kevin Boyd LEN Masters Committee Simon Rothwell (Chair) FINA Coaches Commission Biz Price LEN Medical Committee Ian Gordon, (until Nov 2010) FINA Diving World Series Director Melanie Beck David Sparkes (Bureau Liaison) LEN EU Policy Commission David Sparkes

PARALYMPIC British Paralympic Association Tim Reddish, OBE (Chair) IPC Technical Swimming Committee Bob Outram

f The ASA remains actively involved as a key stakeholder with International Influence During 2010, several members of the Events Team transferred to other sports at the official Independent Safeguarding Authority (ISA) LOCOG. This is a testament to the level of expertise that has been Consultation Group to discuss and provide feedback regarding the ISA Members and staff of the ASA continue to play an active role in the developed within the ASA. Vetting and Barring Scheme and the Criminal Records Bureau and the International Influence strategy. impact of the Freedoms Bill on sport. Having graduated from the International Leadership Programme in In September 2010, a small British Swimming delegation attended March 2010, Katie Brazier, Director of Sponsorship was invited back The ASA Legal Affairs Department is additionally involved as a key the 1st FINA Aquatic Conference in Uruguay. ASA Chief Executive, to speak to the 2010/11 cohort as British Swimming’s international stakeholder with other sports as part of a vulnerable adults steering David Sparkes and Director of English Programmes, Anne Adams-King influence work is considered a best practice example. group. The Safeguarding Vulnerable Groups Act 2006 has presented were both invited as speakers. It proved to be a most productive trip new challenges in this very important area, and the steering group allowing for meetings with FINA, LEN, IPC, other national federations Operations Co-ordinator, Rachel Washington was selected onto the aims to ensure that sport responds in an appropriate and responsible and commercial partner representatives in a numbers of areas British Olympic Association Women in Sport programme. manner to meet the requirements set out in the Act. Working together including grass roots development, Olympic and Commonwealth with other sports, the steering group is seeking to develop shared Games preparations, development and enhancement of future ‘duel’ policies and procedures for preventing, reporting and responding to meets against USA and Europe as well as lobbying in support of our allegations of harm to vulnerable adults in sport. bid to host the IPC European Championships in 2015.

46 | The ASA Annual Report and Accounts 2010 - 2011 Governance, Structures and Partnerships |

Great Britain’s Ciara Gibson on the ball in the LEN European qualifier against Israel at Loughborough

40 24 ENGLISH OFFICIALS ENGLISH OFFICIALS ARE ON THE FINA OFFICIALS’ LISTS ARE ON THE LEN OFFICIALS’ LISTS

The ASA Annual Report and Accounts 2010 - 2011 | 47 | Key Performance Indicators Key Performance Indicators

Learn to Swim Athlete Development Outcome: 85% of children achieving KS2 (primary school) attainment target Outcome: Increase the number of England programme athletes ranked at world (senior, youth/junior) level by 10% Target Actual Target Target 2010-11 2010-11 2012-13 Target Actual Target Target 85% of children achieving – 85% 2010-11 2010-11 2012-13 KS2 (primary school) (We are unable to measure 9 Beacon programmes 7 8 9 attainment target this in 10/11 as funding and infrastructure support is no longer 10 High Performance programmes 8 8 10 in place to collect this data, we (water polo, diving and synchro) will be instigating our own school swimming survey towards the end of Creating a Talent pool 2606 2861 4,476 the school year 2011) Number of swim21 accreditations 624 656 716 100% of primary schools 92% – 100% delivering school (Data will be collected using An ASA AASE programme with 300 athletes, with a 70% 75% 70% swimming School Swimming Survey carried out success rate of 70% at the end of the School Summer) 50 new swimmers within classification 50 78 50 groups S1 to S15 per year 55% of schools with Club Links 50% 51% 55% Health and Participation Members of ASA clubs and after school clubs 147,751 140,008 159,483 Outcome: 600,000 more people swimming at least once a month (5-19yr olds)

Target Actual Target Target 2010-11 2010-11 2012-13 600,000 additional people – 5,631,900 swimming once a month (No longer measured) (moderate) 270,000 additional people 3,301,401 3,079,700 3,514,400 swimming once a week Local aquatic strategies – 209 (No longer measured due to commissioning)

48 | The ASA Annual Report and Accounts 2010 - 2011 Key Performance Indicators |

FacilitiesFacilities Governance, Structures and Participation Outcome: To encourage the Government and others in authority, to recognise the value Outcome: The best managed Governing Body in England of swimming and to provide a sufficient number of well designed and managed swimming facilities, which meet the various general needs of the community, clubs and talent programmes Target Actual Target Target Target Actual Target 2010-11 2010-11 2012-13 Target 2010-11 2010-11 2012-13 Achievement of Advance level of Equality N/A until 1 Number of 50m pools 25 21 33 standards 2012 Number of 25m eight lane pools 90 76 92 Achievement of green status of the Sport Green Green Green England Assurance Process Number of 25m x 10 lane pools 3 3 6 Maintenance of Advanced level of Child Ongoing Number of International standard diving 5 7 9 Protection venues Achievement and maintenance of Excellent (No longer applicable) TAES Regional environmental strategies 4 (The Regions 8 Workforce Development implemented reducing energy and waste have been and to achieve BS8555 focused on Outcome: To develop and deploy a skilled workforce that meets the needs of participants, Grow and clubs and employers therefore have not embraced this KPI as yet) Target Actual Target Target 2010-11 2010-11 2012-13 National environmental strategies 1 1 1 implemented reducing energy and waste To achieve a managed rating against UKCF 5 out of 12 5 out of 12 10 out of 12 and to achieve BS8555 scorecard by 2013 3.5% growth in non-grant funded income 3.5% 11.5% 3.5% To train 4,329 volunteers by 2013 1,570 2,046 5,455 streams New targets to be set on completion of Increase membership to 206,563 198,909 193,985 206,563 Technical Officials audit (No longer reported) To achieve at least 80% in a satisfaction 65 74.8 80 ASA Members 11-19 attending volunteer 1,990 2,309 3,630 survey (to be revised once benchmark is training determined in December)

The ASA Annual Report and Accounts 2010 - 2011 | 49 | Report and Financial Statements

Report and Financial Statements for the year ended 31 March 2011

50 | The ASA Annual Report and Accounts 2010 - 2011 Report and Financial Statements |

England’s (l-r) Simon Burnett, Antony James, Liam Tancock and Daniel Sliwinski prepare for the 4x100m medley relay fInal at the 2010 Commonwealth Games in Delhi. They went on to win the bronze medals.

The ASA Annual Report and Accounts 2010 - 2011 | 51 | Report and Financial Statements Financial Review The Board presents the group report and the group financial statements for the year ended 31 March 2011.

Statement of Board’s Responsibilities group and enabling them to ensure that the project not only came in on budget and on time but October 2010), L Robinson (resigned 22 October The Board is responsible for preparing the group financial statements comply with applicable laws the impact on the working environment has been 2010), S Rothwell, M Taylor, P Wells. board report and group financial statements in and regulations. They are also responsible for extremely positive. accordance with applicable law and regulations. safeguarding the assets of the Association and the Provision of Information To Auditors The Amateur Swimming Association requires the group and hence for taking reasonable steps for The Amateur Swimming Association group had The Board at the time when this Board report is Board to prepare financial statements for each the prevention and detection of fraud and other reserves at the year-end in excess of £2.34m and approved has confirmed that: financial year. The Amateur Swimming Association irregularities. the cash balances at the year end were in excess of has elected to prepare the financial statements £7.2m. The Association’s cash and working capital • so far as that member is aware, there is in accordance with United Kingdom Generally Principal Activities remains strong. no relevant audit information of which the Accepted Accounting Practice (United Kingdom The group consists of the Amateur Swimming Association and the group’s auditors are Accounting Standards and applicable law). The Association which is the governing body for The Association’s income fell by £2.1m due to the unaware, and Board must not approve the financial statements the sport of swimming, open water swimming, cessation of Free Swim in July 2010. • that member has taken all the steps that unless they are satisfied that they give a true and diving, synchronised swimming, and water polo ought to have been taken as a member in fair view of the state of affairs of the Association in England and is one of the constituent members The group received a VAT refund of £377k which order to be aware of any information needed and the group and of the surplus or deficit of the of British Swimming Limited and several wholly related to a long standing claim with HMRC. This by the Association and the group’s auditors in group for that period. In preparing these financial owned subsidiary companies. These companies converted an operating deficit of £14k to a surplus connection with preparing their report and to statements, the Board is required to: consist of the Institute of Swimming Limited whose before interest and tax of £363k. establish that the Association and the group’s principal activities in the year under review was to auditors are aware of that information. • select suitable accounting policies and then promote in all aspects, the teaching and coaching During the financial year the Amateur Swimming apply them consistently; of swimming; Swimming Times whose principal Association repaid £928k of the £5.87m loan with Auditors • make judgments and estimates that are activity is the publishing and sale of the ‘Swimming Lloyds TSB. £4.94m of the loan remains at the year The auditors, haysmacintyre, will be proposed for reasonable and prudent; Times’ magazine; ASA Merchandising which is the end and is repayable within 24 years. reappointment at the Annual Council Meeting. • prepare the financial statements on the sale of swimming merchandise and ASA Swimming going concern basis unless it is inappropriate Enterprises whose activities are to promote and Results This report was approved by the Board on 25 June to presume that the group will continue in market products and ideas compatible with the The group surplus for the year, after taxation, 2011 and signed on its behalf. business. objectives of the Amateur Swimming Association. amounted to £399,000 (2010 £686,000 ). John Crowther The Board is responsible for keeping adequate Business Review Board Chairman accounting records that are sufficient to show This has been an exciting year for the group. In The Board who served during the year were: and explain the Association’s transactions and April they finally moved into their new head office C Bostock, A Clark, J Crowther (Chairman), disclosing with reasonable accuracy at any time within the SportPark at Loughborough University. D Fletcher, R Gordon, K Grimshaw, R Hedger, the financial position of the Association and the The move has been a resounding success; the I Mackenzie, R Margetts, A Reed (appointed 22

52 | The ASA Annual Report and Accounts 2010 - 2011 Report and Financial Statements | Independent Auditors’ Report to the members of the Amateur Swimming Association

We have audited the group and parent Association’s Scope Of The Audit Of The Association’s Opinion on Other Matters financial statements of the Amateur Swimming Financial Statements In our opinion the information given in the Board’s Association for the year ended 31 March 2011, An audit involves obtaining evidence about the report for the financial year for which the financial set out on pages 54 to 60. The financial reporting amounts and disclosures in the Association’s statements are prepared is consistent with the framework that has been applied in their financial statements sufficient to give reasonable financial statements. preparation is applicable law and United Kingdom assurance that the Association’s financial Accounting Standards (United Kingdom Generally statements are free from material misstatement, Matters on which we are Required to Report by Accepted Accounting Practice). whether caused by fraud or error. This includes Exception an assessment of: whether the accounting We have nothing to report in respect of the This report is made solely to the Association. Our policies are appropriate to the group’s and the following matters: audit work has been undertaken so that we might parent Association’s circumstances and have been • adequate accounting records have not been state to the Association those matters we are consistently applied and adequately disclosed; the kept by the parent Association, or returns required to state to them in an Auditors’ report and reasonableness of significant accounting estimates adequate for our audit have not been received for no other purpose. To the fullest extent permitted made by the Board; and the overall presentation from branches not visited by us; or by law, we do not accept or assume responsibility of the Association’s financial statements. In • the parent Association’s financial statements to anyone other than the Association and the addition, we read all the financial and non-financial are not in agreement with the accounting Association’s members as a body for our audit work, information in the Board’s report to identify records and returns; or for this report, or for the opinions we have formed. material inconsistencies with the audited financial • certain disclosures of remuneration specified statements. If we become aware of any apparent by law are not made; or Respective Responsibilities of Board and material misstatements or inconsistencies we • we have not received all the information and Auditors consider the implications for our report. explanations we require for our audit. As explained more fully in the Statement of Board’s responsibilities, the Board is responsible for the Opinion on Association’s Financial Statements haysmacintyre preparation of the Association’s financial statements In our opinion the Association’s financial statements: Chartered Accountants and for being satisfied that they give a true and fair • give a true and fair view of the state of the Registered Auditors view. Our responsibility is to audit and express an group’s and the parent Association’s affairs as Fairfax House opinion on the Association’s financial statements in at 31 March 2011 and of the group’s surplus 15 Fulwood Place accordance with applicable law and International for the year then ended; London Standards on Auditing (UK and Ireland). Those • have been properly prepared in accordance WC1V 6AY standards require us to comply with the Auditing with United Kingdom Generally Accepted 25 June 2011 Practices Board’s Ethical Standards for Auditors. Accounting Practice; and • are consistent with the Board’s report.

The ASA Annual Report and Accounts 2010 - 2011 | 53 | Report and Financial Statements

Consolidated Income and Expenditure Account for the Consolidated Balance Sheet as at 31 March 2011 year ended 31 March 2011

Note 2011 2010 Note 2011 2010 £000 £000 £000 £000 £000 £000 INCOME 2 23,051 24,450 FIXED ASSETS Operating expenses (23,065) (24,322) Intangible assets 6 31 - Tangible assets 7 6,248 6,360 OPERATING DEFICIT (14) 128 6,279 6,360 Net surplus on sale of tangible fixed assets 5 - 567 CURRENT ASSETS Other exceptional items 5 377 - Stocks 9 287 230 Debtors 10 2,122 2,763 SURPLUS ON ORDINARY ACTIVITIES BEFORE INTEREST 363 695 Cash 7,235 7,490 Interest receivable 226 31 Interest payable and similar charges 4 (130) (32) 9,644 10,483 CREDITORS: amounts falling due within SURPLUS ON ORDINARY ACTIVITIES BEFORE TAXATION 459 694 one year 11 (8,869) (9,260) Taxation (60) (8) NET CURRENT ASSETS 775 1,223 SURPLUS FOR THE FINANCIAL YEAR 399 68668 TOTAL ASSETS LESS CURRENT LIABILITIES 7,054 7,583

CREDITORS: amounts falling due after All amounts relate to continuing operations. more than one year 12 (4,709) (5,637)

There were no recognised gains and losses for 2011 or 2010 other than those included in the income NET ASSETS 2,345 1,946 and expenditure account. RESERVES Income and expenditure account 13 2,345 1,946

FUNDS 2,345 1,946

The financial statements were approved and authorised for issue by the Board and were signed on its behalf on 25 June 2011.

John Crowther Chairman

The notes on pages 56 to 61 form part of these financial statements.

54 | The ASA Annual Report and Accounts 2010 - 2011 Report and Financial Statements |

Association Balance Sheet as at 31 March 2011 Consolidated Cash Flow Statement for the year ended 31 March 2011

Note 2011 2010 Note 2011 2010 £000 £000 £000 £000 £000 £000 FIXED ASSETS Net cash flow from operating activities 14 848 3,257 Tangible assets 7 6,118 6,207 Returns on investments and servicing of finance 15 96 (1) Investments 8 80 80 Taxation (5) (12) Capital expenditure and financial investment 15 (266) (5,684) 6,198 6,287 CURRENT ASSETS CASH INFLOW/(OUTFLOW) BEFORE FINANCING 673 (2,440) Stocks 9 216 159 Financing 15 (928) 5,873 Debtors 10 1,931 2,541 Cash at bank and in hand 6,475 6,782 (DECREASE)/INCREASE IN CASH IN THE YEAR (255) 3,433

8,622 9,482 CREDITORS: amounts falling due within one year 11 (7,928) (8,337) Reconciliation of Net Cash Flow to Movement in Net NET CURRENT ASSETS 694 1,145 Funds for the year ended 31 March 2011 TOTAL ASSETS LESS CURRENT LIABILITIES 6,892 7,432 Note 2011 2010 CREDITORS: amounts falling due after £000 £000 more than one year 12 (4,709) (5,637) (Decrease)/Increase in cash in the year (255) 3,433 Add back Cash outflow/(inflow) from movement in debt and NET ASSETS 2,183 1,795 lease financing

928 (5,873) RESERVES Income and expenditure account 13 2,183 1,795 MOVEMENT IN NET FUNDS IN THE YEAR 673 (2,440) Net funds at start of the year 1,617 4,057 FUNDS 2,183 1,795

NET FUNDS AT END OF YEAR 16 2,290 1,617

The financial statements were approved and authorised for issue by the Board and were signed on its behalf on 25 June 2011. The notes on pages 56 to 61 form part of these financial statements.

John Crowther Chairman

The notes on pages 56 to 61 form part of these financial statements.

The ASA Annual Report and Accounts 2010 - 2011 | 55 | Report and Financial Statements Notes to the Financial Statements for the year ended 31 March 2011

1. Accounting Policies 1.4 Tangible fixed assets and depreciation 1.7 Investments 1.1 Basis of preparation of financial statements Tangible fixed assets are stated at cost less Investments held as fixed assets are shown at cost The financial statements have been prepared under depreciation. Depreciation is provided at rates less provision for impairment. the historical cost convention and in accordance calculated to write off the cost of fixed assets, less with applicable accounting standards. their estimated residual value, over their expected useful lives on the following bases: 2. Income 1.2 Basis of consolidation Income comprises revenue recognised by the group The financial statements consolidate the accounts Long Term Leasehold Property - 1% straight line in respect of grant funding, membership, of the Amateur Swimming Association (Association) Motor Vehicles - 33% straight line subscriptions and other income receivable less Value and all of its subsidiary undertakings (‘subsidiaries’). SportPark Structural Fixtures - 5% straight line Added Tax where aplicable. & Fittings The Association, as an entity within the consolidated Fixtures and Fittings - 33% straight line 3. Staff Costs income and expenditure account has not taken Computer Equipment - 33% straight line advantage of the exemption to present its income and expenditure account and these are detailed 1.5 Stocks 2011 2010 on page 61. Stocks are valued at the lower of cost and net £000 £000 realisable value after making due allowance for Staff costs were as follows: The surplus for the year dealt with in the accounts obsolete and slow-moving stocks. of the Association, as an entity within the Salaries including pensions and related costs 8,954 7,797 consolidated income and expenditure account was 1.6 Foreign currencies £388,000, (2010 £636,000). Monetary assets and liabilities denominated in 2011 2010 foreign currencies are translated into sterling at No. No. 1.3 Intangible fixed assets rates of exchange ruling at the balance sheet date. Intangible fixed assets are stated at cost less Amateur Swimming Association 220 217 amortisation. Amortisation is calculated to write Transactions in foreign currencies are translated into Trainee Aquatic Assistants 106 0 down the cost of all the intangible fixed assets by sterling at the rate ruling on the date of the The Institute of Swimming 33 35 Swimming Times 3 3 equal annual instalments over their expected useful transaction. lives on the following basis. 362 255 Exchange gains and losses are recognised in the Amortisation is provided at the following rates: income and expenditure account. Software Development - 33% straight line

56 | The ASA Annual Report and Accounts 2010 - 2011 Report and Financial Statements |

4. Interest Payable 7. Tangible Fixed Assets

2011 2010 SportPark £000 £000 Structural Fixtures & Long Term Fixtures Fittings & On bank loans 130 32 Leasehold and Motor Computer Property Fittings Vehicles Equipment Total Group £000 £000 £000 £000 £000 Cost At 1 April 2010 5,514 635 - 1,312 7,461 5. Exceptional Items Additions 8 20 38 154 220

At 31 March 2011 5,522 655 38 1,466 7,681 2011 2010 £000 £000 Depreciation At 1 April 2010 84 32 - 985 1,101 VAT Reclaimed 377 - Charge for the year 57 33 10 232 332 Surplus on disposal of Harold Fern House - 567 At 31 March 2011 141 65 10 1,217 1,433 377 567 Net book value At 31 March 2011 5,381 590 28 249 6,248

At 31 March 2010 5,430 603 - 327 6,360 6. Intangible Fixed Assets

2011 Software Development Group £000 Cost Additions 46

At 31 March 2011 46

Amortisation Charge for the year 15

At 31 March 2011 15

Net book value At 31 March 2011 31

The ASA Annual Report and Accounts 2010 - 2011 | 57 | Report and Financial Statements

7. Tangible Fixed Assets (continued) 9. Stocks

SportPark Group Association Structural Fixtures & 2011 2010 2011 2010 Long Term Fixtures Fittings & £000 £000 £000 £000 Leasehold and Motor Computer Property Fittings Vehicles Equipment Total Goods for resale 287 230 216 159 Association £000 £000 £000 £000 £000 Cost At 1 April 2010 5,354 635 - 1,165 7,154 The difference between purchase price of stocks and their replacement cost is not material. Additions 8 20 38 154 220

At 31 March 2011 5,362 655 38 1,319 7,374 10. Debtors Depreciation At 1 April 2010 53 32 - 862 947 Charge for the year 54 33 10 212 309 Group Association At 31 March 2011 107 65 10 1,074 1,256 2011 2010 2011 2010 £000 £000 £000 £000 Net book value At 31 March 2011 5,255 590 28 245 6,118 Due after more than one year Amounts owed by group undertakings - - 145 145 At 31 March 2010 5,301 603 - 303 6,207 Due within one year Trade debtors 1,442 673 1,093 622 Intercompany debtors - - 11 106 Other debtors 519 1,693 682 1,339 8. Fixed Asset Investments - Association Prepayments and accrued income 161 395 - 329 Tax recoverable - 2 - -

2,122 2,763 1,931 2,541 2011 2010 £000 £000

Swimming Times Limited (100% Shareholding) 20 20 Debtors due after more than one year comprises an interest free loan of £145,000 with no fixed ASA Swimming Enterprises Limited (100% Shareholding) 50 50 repayment term. The Association holds a fixed and floating charge over the assets of ASA Swimming Institute of Swimming Limited (100% Shareholding) 10 10 Enterprises Limited. Total 80 80

ASA Merchandising is a wholly owned subsidiary of ASA Swimming Enterprises, and the Association is also a constituent member of British Swimming Limited.

58 | The ASA Annual Report and Accounts 2010 - 2011 Report and Financial Statements |

11. Creditors: Amounts falling due within one year 13. Reserves

Group Association Income and expenditure 2011 2010 2011 2010 account £000 £000 £000 £000 Group £000 Bank loans and overdrafts 236 236 236 236 At 1 April 2010 1,946 Trade creditors 1,030 1,521 867 1,548 Surplus for the year 399 Deferred grant income 2,935 2,108 2,935 2,108

Corporation tax 61 6 59 4 At 31 March 2011 2,345 Social security and other taxes 396 448 385 442 Intercompany creditors - - 294 220 Other creditors 1,659 1,941 1,374 1,481 Accruals 2,552 3,000 1,778 2,298 Association

At 1 April 2010 1,795 8,869 9,260 7,928 8,337 Surplus for the year 388

At 31 March 2011 2,183

12. Creditors: Amounts falling due after more than one year 14. Net Cash Flow from Operating Activities Group Association 2011 2010 2011 2010 £000 £000 £000 £000 2011 2010 £000 £000 Bank loans 4,709 5,637 4,709 5,637 Operating (deficit)/surplus (14) 128 Amortisation of intangible fixed assets 15 - Creditors include amounts not wholly repayable within 5 years as follows: Depreciation of tangible fixed assets 332 292 (Increase)/decrease in stocks (56) 14 2011 2010 2011 2010 Decrease in debtors 512 723 £000 £000 £000 £000 VAT Reclaimed 377 - (Decrease)/increase in creditors (318) 2,100 Bank loan 4,709 5,637 4,709 5,637 Net cash inflow from operating activities 848 3,257

The Amateur Swimming Association has entered into a 25 year loan with Lloyds TSB. The bank loan is secured on the Association’s long term leasehold property by a first legal charge and will end December 2034.

The ASA Annual Report and Accounts 2010 - 2011 | 59 | Report and Financial Statements

15. Analysis of Cash Flows for Headings Netted in Cash 16. Analysis of Changes in Net Funds Flow Statement

2011 2010 Other £000 £000 1 April Cash Flow non-cash 31 March 2010 changes 2011 Returns on investments and servicing of finance £000 £000 £000 £000 Interest paid (130) (32) Interest received 226 31 Cash at bank and in hand 7,490 (255) - 7,235 Debt: Net cash inflow/(outflow) from returns on investments and Debts due within one year (236) 928 (928) (236) servicing of finance 96 (1) Debts falling due after more than one year (5,637) - 928 (4,709) 2011 2010 £000 £000 Net funds 1,617 673 - 2, 290 Capital expenditure and financial investment Purchase of intangible fixed assets (46) - Purchase of tangible fixed assets (220) (6,399) Sale of tangible fixed assets - 715

Net cash outflow from capital expenditure (266) (5,684)

2011 2010 £000 £000 Financing New secured loans - 5,873 Repayment of loans (928) -

Net cash (outflow)/inflow from financing (928) 5,873

60 | The ASA Annual Report and Accounts 2010 - 2011 Report and Financial Statements |

Detailed Income and Expenditure Account for the Association Only Administrative Expenses for the Association Only 2011 2010 £000 £000 2011 2010 INCOME £000 £000 Membership 1,913 1,997 Sponsorship and marketing 522 522 Contribution to British Swimming Ltd 20 28 Event income 243 241 Office costs 441 522 Awarding body 860 842 Insurance 317 301 Awards 2,598 2,803 Irrecoverable VAT 86 195 Grant funded projects 6,433 10,121 ASA regional grants 306 133 Grants Whole Sport Plan 5,175 3,659 Committee meetings 96 95 Management charges 1,065 907 Publications 74 72 Other Income 291 94 Depreciation 308 261 Office equipment & IT costs 301 595 Total Income 19,100 21,186 Swimfit - 1 Grants to other bodies 64 64 EXPENDITURE Legal and professional fees 274 220 Sponsorship and marketing 206 232 HR training and recruitment 191 219 Event expenditure 573 500 Sundry expenses 278 232 Awarding body 417 418 Project services 7 16 Awards 450 497 Grant funded projects 4,428 7,690 TOTAL ADMINISTRATIVE EXPENSES 2,763 2,954 Grant Whole Sport Plan 2,453 2,112 Staff costs 7,832 6,704

Total Expenditure 16,359 18,153 Administrative expenses 2,763 2,954

OPERATING DEFICIT (22) 79

Exceptional items Surplus on Disposal of Harold Fern House - 567 VAT Reclaimed 377 -

SURPLUS ON ORDINARY ACTIVITIES AND EXCEPTIONAL ITEMS 355 646

INVESTMENTS Interest receivable 220 27 Interest payable (130) (32)

SURPLUS ON ORDINARY ACTIVITIES BEFORE TAXATION 445 (641) Taxation (57) (5)

SURPLUS ON ORDINARY ACTIVITIES AFTER TAXATION 388 -

The ASA Annual Report and Accounts 2010 - 2011 | 61 | Sponsors and Supporters

Thank you The ASA Board members wish to thank all the officers and members of the technical committees, the teachers, coaches and tutors, the organisers and officials at national events and many local authorities and leisure service departments who work in partnership with the ASA providing facilities and administrative help in staging events. Our particular thanks to the many volunteers who generously give their time and effort for the good of our sport.

And thank you to all contributors to this report.

Sponsors and Supporters The Association is grateful for the generous sponsorship and support, made in a variety of ways, from many companies and organisations.

62 | The ASA Annual Report and Accounts 2010 - 2011

Amateur Swimming Association Pavilion 3, SportPark, 3 Oakwood Drive, Loughborough University, Leicestershire LE11 3QF | Tel: 01509 618700 | Fax: 01509 618701 | www.swimming.org 00270ASA