The ASA Annual Report and Accounts Getting more people more often and having more fun

09 10 04 The ASA Annual Report and Accounts 2009 - 2010 David Sparkes 2Chief Executive Aims and Objectives Contents

The Amateur Swimming Association is the governing body of 04 Chief Executive’s Report swimming in . It comprises eight Regions through which we affiliate 1,158 clubs, and more than 200,000 members. Section one Paddling Pool to Podium 06 Learn to Swim 12 Health and Participation 1 Vision: 18 Athlete Development 28 Facilities To ensure everyone has an opportunity to learn to swim 34 Workforce Development 40 Governance, Structures and Partnerships

To ensure everyone can achieve his or her personal goals Section two To ensure everyone has the opportunity to enjoy swimming as Key Performance Indicators part of a healthy lifestyle 2 To ensure that we achieve gold medal success Section three Report and Financial Statements 52 Financial Review 53 Independent Auditors’ Report 3 54 Income and Expenditure Account 54 Balance Sheet 56 Notes to the Financial Statements 04 The ASA Annual Report and Accounts 2009 - 2010 David Sparkes Chief Executive

What a fantastic year our sport has enjoyed! English athletes crowned as world and European champions with new names making the headlines and English diving also celebrating on top of the world podium. In addition, how pleasing it was to witness our two water polo teams moving forward and our synchronised swimmers challenging the best in the world. A massive thank you to everyone involved whatever your role.

None of this would have been possible without with tireless support from our partners, and with world-class talent development and this year has a rejuvenated engagement with the industry, we seen the emergence of our Beacon programmes have worked hard and remain confident we will underpinning the World Class programme to achieve our target by 2013. ensure a regular supply of high quality English The new modern office for the ASA has now athletes across all disciplines. opened. Such an impressive building will, I feel, We all know the certitude that people make help to further motivate our staff and volunteers our sport work and with the good progress in as we embark on a programme of workforce our teacher/coach education and development engagement through our ‘People’ agenda. By programme, I am confident we will see our moving this programme forward with energy, coaches and teachers nurture even more focus and passion, I believe we will be the envy talented athletes in future. We have also now of sporting bodies around the world. created an apprentice programme to ensure the Finally, as our athletes prepare for the whole industry has better skilled practitioners in New , I am sure whether they are a volunteer or professional. that you would all join me in wishing them well Our challenge has been to drive forward our and, most importantly, continued success. ‘Grow’ agenda after the ‘Active People’ survey reported participation figures falling, this despite the massive throughput reported by the industry due to the Free Swimming initiative. However, The ASA Annual Report and Accounts 2009 - 2010 03 ContentsPaddling Pool to Podium Section one

06 Learn to Swim 12 Health and Participation 18 Athlete Development 28 Facilities 34 Workforce Development 40 Governance, Structures and Partnerships 1 106 The ASA Annual Report and Accounts 2009 - 2010 The ASA Annual Report and Accounts 2009 - 2010 07 Learn to Swim

Vision: To ensure everyone has the opportunity to learn to swim.

PE Sport Strategy for Young People principles underpin the development of school (PESSYP): School Swimming swimming improvement plans Improvement Programme Programme Aim: Targeted intervention designed Swimming Improvement Grants to increase the number of pupils being able to This funding is used to implement the School swim at least 25 metres before they leave Swimming Improvement Plan. Funding is also primary school (Key Stage 2 Attainment Level). being used to run intensive courses, ‘Top Up’ The principles of the School Swimming lessons or to deliver on the three key principles. Improvement Programme are based on the We have found a direct correlation between success and lessons learnt from the Top Up partnerships with a high national Index of Swimming Programme. Although the Multiple Deprivation (IMD) score and poor Key programme is aimed at delivering intensive Stage 2 (KS2) swimming attainment. Therefore, swimming lessons, a number of School Sport additional funding has been made available in Partnerships (SSP) are taking the opportunity to these areas. review their school swimming programme as a Additional project funding was also made whole. available to School Swimming Plans with projects It is clear that if school swimming standards which engage with Special Educational Needs are to continue to improve, school swimming (SEN) Schools and Black and Minority Ethnic programmes need to focus on three key (BAME) pupils. Good practice from the projects is principles: shared with other partnerships to ensure • Ensuring that teaching is of a high quality inequalities in provision can be addressed. We • Reducing the pupil to teacher ratios are currently looking at projects aimed at obese • Increasing the frequency of lessons pupils to see if school swimming can be a catalyst When designing the initiatives, these key to engage these pupils in more physical activity. 08 The ASA Annual Report and Accounts 2009 - 2010 83% 95% of children achieving of primary schools KS2 (primary school) delivering school attainment target swimming

1 High Quality School Swimming School Club Links Strengthening Partnerships To improve the outcomes of school swimming, it The School Club Links programme is delivered is essential to provide high quality school through ASA regions. Regions are directly Leading on the promotion of the Government’s Free swimming lessons. The ASA is providing each funded to provide a stepping stone from school/ Swimming Lessons Programme to teach 100,000 school partnership with a minimum of one lessons through a structured link programme to people to swim, the ASA has shown its strengthening National Curriculum Training Course to a a swim21 club. This can be in the form of activity maximum of 20 deliverers of school swimming. sessions or partnership working alongside the partnerships with both local authorities and This development area will start to ensure that school in delivery of school swimming. national pool operators. By engaging with Bolton we have swimming deliverers who understand Funding is to be used to meet the needs of all Metropolitan Borough Council, and SERCO Leisure, and have the skill to provide quality swimming young people whether they want to get involved instruction. During 2009, over 5,700 deliveries of in developing their skills for social or recreational the ASA has successfully provided opportunities for school swimming have benefited from Continual reasons, maintain or develop their fitness or as a 10,000 people across Bolton to access Free Swimming Professional Development in School Swimming young leader or coach. The national school sport Lessons, supporting increased use of local facilities survey for 2009 showed an increase in links to British Gas Pools 4 aquatic clubs to 48 per cent. and encouraging more people to take part in aquatic Schools activity. The ASA is working in Outcomes Large-scale approaches to Free Swimming Lesson partnership with Total During 2009-10, the School Swimming Swimming and British Gas in Improvement Programme has continued to delivery are now being profiled across the country to funding the installation of contribute to the Key Performance Indicator of ensure community participation is maximised, and the portable pools in areas of aquatic deprivation 85 per cent of primary age pupils being able to sport of swimming is enjoyed by all. based on low key stage 2 attainment levels. achieve Key Stage 2 attainment levels. Eight projects were delivered during 2009 and Data collected as part of the audit process for

the Key Stage 2 attainment achievements are School Sport Partnerships shows a national

Free Swimming Lessons have proved successful around 75 per cent (this varies from project to attainment level of 83 per cent of pupils project). achieving Key Stage 2. throughout Bolton because of the joined-up working between “ The support of British Gas has enabled a The number of primary and secondary schools the Trust, the ASA, Bolton Council and Bolton PCT, energising “ substantially enhanced community access delivering swimming as part of the PE employees at all levels of each partner organisation to programme that is on target to achieve over Curriculum has increased to 95 per cent and 75 promote this exceptional win, win offer to all local residents. 10,000 pupils participating by the end of the per cent respectively. The programme continues Nik Jones – Serco contracts Manager summer term (2010). to impact on a considerable number of primary school pupils. During 2009, over 300,000 pupils The ASA Annual Report and Accounts 2009 - 2010 09

The ASA The ASA The ASA The ASA The ASA The ASA 10 10 10 10 10 10 National Plan Award 9 National Plan Award 9 National Plan Award 9 National Plan Award 9 National Plan Award 9 National Plan Award 9 8 8 8 8 8 8 7 7 7 7 7 7 This is to certify that This is to certify that This is to certify that This is to certify that This is to certify that This is to certify that 6 6 6 6 6 6 5 5 5 5 5 5 has achieved 4 has achieved 4 has achieved 4 has achieved 4 has achieved 4 has achieved 4 3 Stage 10 3 Sta e 9 3 3 Sta e 8 3 3 Stage 10 2 n 2 2 Stage 6 2 2 Stage 1 2 1 1 1 1 Date Date Date Date Examiner Date 1

Chief Executive Executive Chief Executive

The ASA The ASA The ASA The ASA The ASA National National National National National Plan Award Plan Award Plan Award Plan Award Plan Award Stage 1 S e 2 Stage 3 Stage 4 Stage 5

directly benefited from the School Swimming principles which the NPTS advocates. Resource and an NPTS Games CPD, both of which Improvement Programme. Throughout 2009, the ASA has continued to should be available later in 2010. work in partnership with our business partners, Our next challenge will be to further support National Plan for teachers and tutors to ensure NPTS swim21 learn to swim providers as they strive to be the Teaching Swimming implementation is the best possible. Over 280 The ASA has also developed the new swim21 best they can be. There is a need to ensure the ASA National Plan for Teaching Swimming The National Plan for teachers attended our annual Teachers’ accreditation strands: swim21 Learn to Swim and right resources are provided to help teachers Teaching Swimming, powered Conference and the NPTS Continual Professional swim21 School Swimming. The new strands deliver the best programmes and, whilst we are by British Gas (NPTS), and the Development courses continue to be delivered replace the Aquamark programme and provide a confident the NPTS is the best framework for the Kellogg’s ASA Awards Scheme nationwide as part of a rolling programme of more relevant and streamlined self-assessment delivery of learn to swim, we need to provide continue as the most popular schemes of their support for ASA teachers using the framework. tool for the industry to use to help manage and more examples and support at local level to kind in British sport. Over 1,000 learn to swim deliver good practice. ensure the implementation and delivery is the providers implement the new framework which To support the development of new resources very best for the swimmers in the pool. was launched in 2007. and ensure the ASA continues to deliver quality The successful transition from the old plan to products to support delivery, a Learn to Swim the new reflects the commitment of ASA Technical Group has been established. The group teachers and learn to swim co-ordinators, in has already done a considerable amount of work ensuring their programmes match current on updating, reviewing and writing learn to thinking and underpin the NPTS FUNdamentals swim resources including an NPTS Games 110 The ASA Annual Report and Accounts 2009 - 2010

Bradford ‘Let’s get wet’ scheme Bradford in West Yorkshire had a KS2 swimming attainment of 45 per cent in 2002. With the help of Bradford Metropolitan District Council and the ASA’s additional funding for targeted projects, there has since been a massive increase in the amount of children reaching the key stage 2 attainment of 25 metres. However, Bradford has a high percentage of BAME pupils who have never been into a swimming pool. To combat this problem, Ben Pollard (Principal Manager of Bradford Aquatics) and Carole Richmond (Bradford Aquatics Swim School Manager) have put together the ‘Let’s get wet’ project with the aim of providing all children with school swimming lessons as an introduction to a swimming pool, the importance of water safety and basic teaching techniques before progression into school swimming lessons. The project has had a lot of support from Bradford Metropolitan District Council and the ASA to encourage these children living within areas of deprivation to have the opportunity to learn to swim. Ben Pollard commented: ‘this is a great programme that will help children before they reach the key stage 2 lesson programme to acclimatise to an aquatic programme. There are 15 schools taking part from Easter to July 2010. The project aims to give the children the water confidence to progress their skills within all aquatic disciplines.’ After just a few weeks, feedback from the teachers and children has been very good. ‘We wouldn’t have achieved an 80 per cent result from the School Swimming Improvement Programme last year, continued Ben, ‘without the help of the ASA.’ The ASA Annual Report and Accounts 2009 - 2010 11 112 The ASA Annual Report and Accounts 2009 - 2010

British Gas Great East Swim Competitors of all ages and ability have taken part in the British Gas Great Swim Series The ASA Annual Report and Accounts 2009 - 2010 13 Health and Participation

Vision: To ensure everyone has the opportunity to Regions focus on operational plans enjoy swimming or water based fitness activities The ASA operates eight regional offices which act as central points of contact for all aquatic issues. The focus for the regional directors for health and fun throughout their lifetime. during 09-10 has been to develop and implement operational plans which clearly identify what each region will deliver across the ASA’s main strategic themes during the year.

Grow Agenda resounding agreement that we are delivering The regional directors’ role is to provide leadership and National Governing Bodies have been engaged the right interventions but need to create a coordination to all the work undertaken in the region and to by Sport England to contribute to the strategic bigger impact and to have a more specific focus. influence future developments by creating strong partnerships with ‘Grow’ outcome. The ASA has set targets to Research from Sheffield Hallam University clubs, local authorities, pool operators and Primary Care Trusts etc. increase the ‘once a week’ adult participation (Sport Industry Research Centre) shows that the A priority for the directors was to work with local authorities to rates. The growth targets across sports will Active People 2 data set contains the responses develop and deliver aquatic strategies. This process involves agreeing contribute to Sport England’s overall target of of over 191,000 adults and from that data, the getting one million people doing more sport by regular (in a four week period) participation rate priorities for the development of aquatics and identifying resources 2012/13. in swimming was 13.4 per cent. to deliver the agreed programme. In order to ensure the ASA will reach their This means that, through swimming, we could In the South West, the region worked with Bristol City, Bath and target of 270,000 more people swimming once a potentially yield an additional 4.3 million adult North East Somerset and Plymouth City Council on the development week with greater satisfaction, a research participants in England. Indication from those of and implementation of their aquatic strategies. These strategies summit was held in December to evaluate the who swim already shows that 1.1 million people underpin the entire delivery of aquatics within the local area ranging number of initiatives the ASA implement. want to swim more often. Partners from external organisations such as from learn to swim, participation and pool programming right Women’s Sport Fitness Foundation, Sheffield Everyday Swim through to elite performance. The development of these strategies Hallam University, and Sport England gave The ASA’s culture in partnership with the local authority, swimming community and presentations on findings about women change programme pool operators are crucial to ensure swimming within the area has a participating in swimming, the Everyday Swim for pools - Everyday clear and sustainable future to be delivered by all partners working Programme, the Active People Survey and Swim - provided Good Practice Centres for 12 together. The region continues to support these authorities on Satisfaction Survey. months that concentrated delivery within Workshops allowed the ASA and partners to Suffolk and Islington. This activity and evaluation the implementation of their plans and has commenced work with discuss what was working and what could be was captured in a seminar delivered throughout another four authorities in developing clear strategies. improved. The result of the seminar was a the country. 14 The ASA Annual Report and Accounts 2009 - 2010

Sport England, in conjunction with British Unive 1In excess of 400 attendees participated in Swimfit different participation opportunities, masters members are targeted to attend a course for workshops, discussions and feedback on Powered by British Gas, have been encouraged to take part in the British 10-12 weeks. The Regions have been working in Everyday Swim activity. The workshops were Swimfit is an on-line ASA Gas Great Swim series operating throughout the partnership with some clubs who have identified based on the key topics of Culture Change, resource that aims to provide country. Figures show they have risen to the capacity and are looking for new members. Product Development and Enhancement, and members with sessions suited challenge and as a result the sport has gained The courses available have ranged from Creative Marketing. to individual needs. It is an more masters swimmers. swimming and stroke technique to coaching and Swimming participation rates have remained ideal tool to promote the benefits of swimming The ASA Regions have embraced the ‘Step aquatic disciplines. rsities and College Sport static for the last 20-25 years, and encouraging and through the additional resource of swim into Masters’ programmes, where non-ASA pool providers to work to develop the market stroke instruction, it allows the individual to for swimming will help bring in new swimmers determine what level of swimming they wish to and also encourage those who already swim to follow. Higher Education Sport Audit swim more often. Services such as ‘Ask a coach’ and ‘My Swimfit log’ further personalise the swimming (BUCS), sent an audit to all Higher Education Institutions (HEIs) in England in experience. The programme is moving into August 2009, to obtain a more comprehensive understanding of what Higher phase two, which will enhance the website Education Institutions are currently doing and plan to do, in terms of sport content and the services it can provide. provision for their students and/or surrounding community. Feedback so far has been full of praise and many view it as a key motivator to swimming From the 60 HEIs that completed the swimming section within the audit, existing more regularly. There are 4,400 Swimfit provision for swimming is as follows: members, and targets are set to increase this • Twenty-one universities (35 per cent) have a university club and a community significantly over the next two years. club link for swimming. The network of County Swimming • Twenty universities (33 per cent) just have a university club for swimming The blueprint created by Everyday Swim and Co-ordinators is currently delivering Swimfit • Nine universities (15 per cent) don’t have a university swimming club but do the Good Practice Centres has enabled the ASA units into over 400 pools around the country. signpost out to a local community club to move into the Free Swimming and Free Together with training of poolside staff and • Ten universities (17 per cent) currently do not have an offer for their students Swimming Lesson initiatives with a whole host specific instructors, this will continue to enhance in swimming. of experiences that can allow us, as an the development of Swimfit. organisation, to make progress quickly and For more information or to sign up, go to: Eight universities stated that swimming was a priority sport for their institution and efficiently when working with new partners and www.swimfit.com two universities have specific swimming scholarships. Only the University of Bristol tackling new participants and converting them and University of Hertfordshire stated that swimming is a priority sport at their to being regular swimmers. Masters Swimming university and that they have specific scholarships for swimming on offer. In a drive to increase participation and offer The ASA Annual Report and Accounts 2009 - 2010 15

Tyne and Wear Swimfit launch Former Commonwealth champion, Chris Cook helps out at the launch of Swimfit in Tyne and Wear

16 The ASA Annual Report and Accounts 2009 - 2010 I thought the course was really good. It was great to talk through people’s experiences of “ swimming and how it has affected them - it meant that we had a chance to explore the factors that “affect participation in swimming and come up with solutions. The group discussion meant that you got lots of different people’s points of view, and things came up that I hadn’t even thought of! Tamara Taylor, Kellogg’s Champion

1 Workforce Development Kellogg’s Swim Active within Health and Participation During the year, phase 1 of It has been recognised that the journey from the the Kellogg’s Swim Active local community to the local pool is inhibiting programme came to a very for some people. Consequently, the need for positive conclusion. Together with match some roles to bridge the gap has been funding from the National Sports Foundation identified. and local partners, Kellogg’s have helped the The journey of the participant starts with: ASA to break down barriers to participation for Kellogg’s Swim Champions: a diverse range of target groups. Don Leader these are nominated These include looked after children, families Masters swimmer, aged 86 volunteers, activity officers or on low incomes, children with learning and leaders from a variety of physical disabilities, children and their families relevant community groups. who are overweight or at risk of obesity, single By undertaking a short course, they can parent families, teenage mums and those whose I swim five or six times enthuse and encourage their local community family cultural backgrounds have not previously group to visit their local pool to attend a embraced swimming. a week. I live 80 metres structured session. Their role is to motivate Over 56,000 young people and adults have people and also to act as a liaison for the been provided with an opportunity to enjoy from the nearest pool, which community group. swimming through the programme. Training To date, the Regions are rolling out the bursaries have also been provided to support makes it easy. I don’t go training courses with the first one taking place 250 candidates achieve a UKCC level 1, 2 or 3 far. I only do about 30 or 40 in the North East. qualification. Looking ahead, the Swim Active programme lengths. Little and often, I will train a national network of Kellogg’s Swim Champions – individuals from local communities think that’s the best way and who will receive specific training to ensure they have the skills and knowledge to help support certainly the most enjoyable. and encourage sustainable participation. This is one key way that Kellogg’s is helping to support and drive the ASA ‘Grow’ agenda. The ASA Annual Report and Accounts 2009 - 2010 17

Over Over 56,000 200,000 young people and adults have been provided swims have been taken as a result of the with an opportunity to enjoy swimming through British Gas Free Family Swim promotion the Kellogg’s Swim Active programme

British Gas Free Family Swim British Gas’ activation of their partnership with Promote a healthy lifestyle swimming is also actively supporting the ASA’s The ASA has been working to promote aquatics as a drive to grow participation. For example, in September 2009, British Gas launched their vehicle for health promotion and leading a healthy customer free family swim campaign in lifestyle. Working in partnership with Amber Valley conjunction with over 1,100 pools nationwide. Borough Council, and the Primary Care Trust, the Their objectives were twofold - introduce swimming to households that never swim and ASA has shown how innovative delivery engages all encourage households that do swim to swim sections of community, including those presenting more often. The promotion was launched with a potential health complications at a young age. comprehensive TV, outdoor and press advertising campaign as well as an extensive PR drive, and Through effective partnerships, and joint funding over 200,000 swims have been taken as a result. approaches, Amber Valley BC has provided Free Swimming Lessons and Healthy Lifestyle Programmes to teenagers to support self-development and a positive lifestyle. Swimming is clearly demonstrating that it’s a sport for all people, regardless of age or ability.

The Free Swimming Lessons have made such a difference

to obese children within Amber Valley - they are generally “much happier and healthier and we have noticed a huge “ increase in their levels of self-esteem and confidence, especially towards body image, as they are now keen and willing to participate in any kind of structured aquatic activity. Emma Waring, Community Sports and Well-being Officer, Amber Valley BC 18 The ASA Annual Report and Accounts 2009 - 2010 1Athlete Development Vision: To ensure everyone achieves their different personal goals throughout their lifetime (talent pathway). To ensure we achieve gold medal success on the world stage.

Talent Development Programme For the period from April 2009 until March powered by British Gas 2010 the ASA organised and delivered to over The delivery of the Talent Development 1,300 athletes, as is outlined in the table below Programme powered by British Gas has via regional and national talent camps. continued to evolve within an integrated, multi- The Level 1 and 2 of these activities were disciplinary team of Talent Development delivered regionally, whilst Level 3 is the Officers, delivering Coach Apprenticeships [NVQ national stage of the scheme and these camps Level 3], the Advanced Apprenticeship in provided athlete screening, education Sporting Excellence [AASE] to athletes and programmes and sports science support, regional and national talent camps. including competition analysis for some levels.

NUMBER OF TALENT DAYS AND MAXIMUM NUMBER OF ATHLETES INVOLVED

Level 1 Number Level 2 Number Level 3 Number Athletes of days Athletes of days Athletes of days Diving 0 0 90 10 25 9 Swimming 192 24 160 40 61 23 Open Water 0 0 73 21 0 0 Synchronised 118 14 35 15 27 38 Swimming Water Polo 358 390 90 20 46 15 The ASA Annual Report and Accounts 2009 - 2010 19

City of Sheffield SC Head coach Russ Barber with a group of his promising young athletes 20 The ASA Annual Report and Accounts 2009 - 2010

Total Number of Talent Pool Athletes Athletes by disciplines

2008 2009 Disability Diving Swimming Synchronised Water Polo These results are being broken down into Swimming regions and clubs and this information will be utilised in targeting support to talented 711 2145 74 152 1310 134 475 athletes, as they develop.

1Our headline target for Sport England funding is to achieve a rise of 10 per cent in the number of Beacon Programmes The Beacon programmes are now delivering English world ranked athletes. As December 31 2009, the results for Olympic events only: A Beacon programme is an aquatics scheme, athlete sports science support services to over based in a 50m pool, that provides an inter- 150 swimmers. This will be expanded to more ENGLISH WORLD RANKED ATHLETES - OLYMPIC EVENTS linked, quality assured pathway for swimmers athletes over the next 12 months along with from learn to swim through to performance provision for further UKCC courses, CPD’s and World rankings level and lifelong participation. They have other workforce development opportunities. [English athletes] 2008 2009 additional responsibilities to act as a regional A more detailed article on the Beacon programmes was resource for all swim21 club networks providing in May 2009 Swimming Times.

Disability 62 swimmers 99 swimmers athlete support services, workforce development schemes and support. Advanced Coaching Offer Diving 10 divers – 9 events 7 divers – 8 events The ASA strategy for 2009 to 2013 includes a One of the new initiatives that the Talent team commitment to create nine Beacon programmes are delivering is the Advanced Coaching offer, Swimming 79 swimmers 81 swimmers – 133 events covering all disciplines. At the conclusion of the which provides a mentoring programme to Synchronised Swimming 2 swimmers – 1 event 8 swimmers – 2 events 2009-2010 financial year, we have reached our coaches. There are 88 coaches selected for this first year target of eight Beacon programmes – scheme and this will be expanded to cover all Water polo No ranking 13 players – 1 team situated in Coventry, Crystal Palace, Ealing, disciplines. Leeds, Manchester, Norwich, Portsmouth and This will include integrated delivery utilising During 2009, the total improvement in our NB. The criteria for being an athlete identified as part Sunderland – now operating; added to which we the Beacon programmes and England Talent world ranked athletes was 36 per cent. Disability of the Talent pool is based on competitive results, in have a further three new discipline programmes. Development Camp activities. accounted for a 60 per cent increase with diving Olympic events, by ASA registered members – to a Contracts are now in place for four This programme is in addition to the level of performance for their age consistent with showing a 30 per cent decrease, swimming 3 per synchronised swimming programmes by October established coach development opportunities progression through to both junior and senior cent improvement, synchronised swimming 400 international level. 2010 – in Bristol, Leeds, Manchester and Reading already in place. per cent increase and water polo moving from with an additional water polo scheme zero to 13 players. established at Crystal Palace, with Coventry to The underlying target is to increase the follow shortly, and diving centres operating in number of athletes in our Talent pool to over Corby and Sunderland. 4,000 by 2013. Our target figure* for 2009 was We are also in detailed discussions with 1,879, which we have exceeded. Plymouth City Council and the five Olympic boroughs regarding creation of further Beacon programmes during 2011. The ASA Annual Report and Accounts 2009 - 2010 21

It’s just fantastic. All my neighbours and friends and teachers at school have been congratulating me.

‘I feel like a real celebrity’ I feel like a real Shannon Davies, aged 9, of Ellesmere College Titans was pleased celebrity. with her bronze medal in the 9/u 200m breaststroke at the British Gas Shropshire County Championships in February 2010 at Market Drayton. This achievement was all the more remarkable given that Shannon was diagnosed 18 months ago with Asperger’s Syndrome, a neurobiological disorder which affects a person’s abilty to communicate and socialise and leads to reduced levels of concentration. Shannon, from Shrewsbury, has always dreamt of being an Olympic swimmer. In 2009 she took a step towards achieving her goal by joining the Titans Junior Development Swimming Programme for elite young swimmers. And a medal soon followed. Titans head coach Jon Pardoe added, ‘I’m truly delighted for Shannon. Life is all about overcoming obstacles and I’ve no doubt that Shannon can go on to achieve even bigger and better things. She has worked hard on both her technique and fitness over the last few months and is a real credit to the club’. 22 The ASA Annual Report and Accounts 2009 - 2010 568 583 swim21 accreditation Actual number of target to March 2010 accreditations to March 2010

1 swim21 Targets/ Project Saturn REGIONAL BREAKDOWN OF SWIM21 ACCREDITATIONS Achievements In May 2009, the concept of providing an online It has been a accreditation system for clubs was discussed with swim21 Number of Target to tremendous year of growth for the swim21 various partners. After 10 months of trials, the achievement accreditations March 10 programme. National targets were exceeded for system, Project Saturn, went live in April 2010. March 09 (as at March 10) the first time in four years, additional support It provides another method of accreditation was provided to clubs through the innovative allowing more clubs to accredit and maintain North East 86 97 90 Project Saturn and the ‘one accreditation’ records electronically. pathway will allow clubs and learn to swim North West 61 83 70 schools a clear process of engagement with the Clubmark ASA. In June 2009, the ASA was granted a renewed West Midland 55 59 65 license to allow the awarding of Clubmark to its East Midland 55 64 65 ASA Restructure junior clubs, alongside swim21, for a further two Due to changes in the staffing structure, the years until June 2011. South West 64 72 88 swim21 National Panel introduced various monitoring procedures to ensure that any issues One Accreditation Pathway East 49 58 58 with implementation and achievement of The ASA was running a number of accreditation South East 86 91 87 swim21 targets were highlighted and discussed systems (Aquamark, swim21, Learn to Swim at the earliest opportunity. schools) that did not reflect an integrated London 36 59 45 This process worked well, and four of the eight approach to accreditation. Regions exceeded their targets. A steady swim21 now has two strands of accreditation: Total 492 583 568 increase in accreditations has been maintained clubs and Learn to Swim schools. Work is achieving a final figure for the year of 583 continuing on integrating all systems so that we accreditations, exceeding the national target of have a seamless ‘one accreditation’ pathway. 568. The ASA Annual Report and Accounts 2009 - 2010 23

An independent review of the AASE programme, conducted in July 2009, identified clear evidence A survey undertaken of athletes who have either graduated from the programme or currently that the programme had resulted in a significant number of individuals being retained in the sport, still in learning has been very positive. Of those who graduated in 2009, 84 per cent believe the and over 65 per cent of AASE candidates have successfully progressed onto Higher Education. programme has supported them in their sporting career and 90 per cent of the athletes believe the scheme has supported their personal development.

Advanced Apprenticeship in that more athletes are achieving the Apprentices receive coach mentoring and AASE RECRUITMENT PER DISCIPLINE PER YEAR *Illustrated in actual athlete numbers in vertical axis Sporting Excellence performance standards and the programme has learn from some of the best coaches in England The Advanced Apprenticeship in Sporting gained more credibility. and work with the ASA England Talent Team. 120 97 Excellence (AASE) is for talented athletes aged Athletes attend workshops on nutrition, The objective of the coach apprentice 100 80 16-18 who have the realistic potential to achieve strength and conditioning, finance, career programme is to further develop the next 69 67 71 excellence in their sport and are seeking to planning and media. Members of all disciplines generation of coaches through a comprehensive 60 40 perform at the highest level as their main career attend an intensive training camp as part of the training and development programme. 23 17 18 19 20 15 13 16 14 16 12 9 8 11 7 goal, whilst continuing with their education. programme. The programme has developed The IoS has further plans to expand their 2 5 Notionally taking two years to complete, the innovative resources to support athletes in apprenticeship offer to the sport and leisure 0 DISABILITY DIVING SWIMMING SYNCHRO WATER AASE framework provides a structured national understanding the requirements of being an industry and have started the process of SWIMMING POLO training and development route across all sports elite athlete. engaging with employers. 2006 2007 2008 2009 for talented young athletes. OFSTED has commented favourably on the Apprenticeships provision will be widened to This apprenticeship is the first to offer elite improving achievement rates of 70 per cent in offer apprenticeships in teaching, coaching, and potentially elite athletes proper recognition 2009/10, representing a 2 per cent improvement sports development, sport and recreational ACHIEVEMENT OF ADDITIONAL SPORTS RELATED of the skills, knowledge and understanding they compared with 2008/09. OFSTED also management, fitness and other bespoke QUALIFICATIONS are gaining in their quest for excellence. commented favourably in that over 40 per cent apprenticeship packages in active leisure and *Illustrated in actual athlete numbers in vertical axis (Please note 2008 and 2009 athletes are still on programme and therefore more athletes will choose to take The ASA launched the AASE programme in of the current learners on the programme learning. up these qualifications in the future)

2006 across all aquatic disciplines as part of the represent their country at junior or senior level. 45 40 England Talent Development Programme. The Clearly, the most notable achiever of the Apprenticeship Awards 40 35 33 overall objective of the programme is to retain programme has been Rebecca Adlington. The 2nd annual apprentice awards dinner was 30 young talent within the sport and to encourage held at Lords Cricket Ground, where the 25 20 them to gain recognised qualifications to Apprenticeship Programmes successful athletes in 2009 received their awards 15 11 9 10 7 7 support their future careers either within or September 2009 saw the first intake of 11 and the congratulations of those present. 5 4 5 1 1 1 outside the sport. Level 3 Professional Coach Apprentices. The 0 The selection and nomination of candidates apprenticeship is a coaching pathway Apprentice of the Year Winners 2009 2006 intake 2007 intake 2008 intake 2009 intake onto the programme represents a key part of its programme developed for young people who Swimming – Stephanie Slater Coaching Level 2 Fitness Instructing NPLQ Teaching Level 2 success. Whilst we could expand the programme want to pursue a full time professional career in Diving – David Jenkins significantly, it could jeopardise the ‘Excellence’ coaching. It will provide young people with the Water polo – Alan Benton aspect of the intention of the programme. opportunity to undertake training and Disability swimming – William Holland-Leavens There are 240 athletes on the programme, qualifications, receive coach mentoring and Synchronised swimming – Sarah Speers and the increased intake of 142 athletes in 2009, obtain suitable employment as an apprentice as can be seen from the top bar chart, indicates coach. 24 The ASA Annual Report and Accounts 2009 - 2010

1 One athlete who embraced AASE as a personal ‘The national championship was incredible’ My favourite achievement development tool is Stephanie Slater from Gallica Swimming Club. Stephanie won the Scarlett Merrell was swimming in a lesson-based programme for is my silver medal that Apprentice of the Year Award 2009 - Swimming. two hours a week but not swimming competitively. At a County She showed great enthusiasm towards the Athlete Development Day (CAAD, part of the Playground to I won at the London programme and applied all the knowledge she Podium initiative), her talent was recognised and she was classified gained to her lifestyle, which is the whole in September at the London Regional Disability Championships. Championships as it was my essence of the programme. She won a silver medal at those championships and then followed , Stephanie is still training and won a silver this up with a bronze at the East Region Disability Swimming first ever medal but my medal at the 2010 British Championships in the Championships. She qualified for the DSE Junior National Swimming biggest achievement has to 50m breaststroke. She is also studying for a Championships and the DSE International Meet. She also broke the Sports Therapy Degree at Leeds Metropolitan East Region record for 100m backstroke. be setting the record for University. Scarlett now accesses six, high quality training sessions per week, Eleni Papadopoulos is another athlete to and her performances at the DSE National Junior Championships 1OOm backstroke for the benefit from the AASE programme. She was very have also qualified her to be invited onto the ASA Home Nation pleased to be selected as she felt that this was Regional Talent Programme. This is an English Talent programme East region the first recognition of her talent. This gave her that sits just below the British Swimming World Class Talent a huge confidence boost and she has been very Programme, which is what she wants to qualify for next year. enthusiastic about the NVQ. ‘Swimming at the National Championships was an incredible Eleni has implemented a structured career and experience, I saw quite a few world records broken over the goal plan, and is very focused in achieving these weekend and got to meet Sascha Kindred, (who Scarlett is pictured goals. The work she has put into her life with right) who broke three world records himself and is an management via AASE is apparent by the great ambassador for disability swimming, Dervis Konuralp who is a four progress she is making with her NVQ, school and times Paralympic medalist and Eleanor Simmonds, who won gold her swimming with a recent attainment of a medals at the Paralympics.’ gold medal at the British Disability What advice would she give to anyone who has been invited to Championships and with the possibility of a CAAD? ‘Just go! You have nothing to lose, no one will judge you competing at the . on your disability and you get really good advice and help. It’s really fun and, at worst, you get a day off school!’ The ASA Annual Report and Accounts 2009 - 2010 25

Apprentices of the Year 2009 (l-r) David Jenkins (diving), Alan Benton (water polo), Sarah Speers (synchro), Stephanie Slater (swimming), MC James Hickman, Lord Young of Norwood Green, Olympic breaststroker Kate Haywood and Skills Active chief executive Stephen Studd 126 The ASA Annual Report and Accounts 2009 - 2010

Tom Daley in action and (rt) Ellie Simmonds with two of her many medals The ASA Annual Report and Accounts 2009 - 2010 27

Elite Diving Britain received their highest ranking of seventh. Swimming The British squad, powered by British Gas, Other competitive highlights include the English swimmers contributed very well to achieved one of their most successful world European Cup where the duet and team finished Britain’s tally of two gold, three silver and two championships – third place in the medal table: sixth and the combo fifth, the FINA World bronze medals in Rome’s world championship seven top eight finishes and one gold medal Trophy where Jenna finished fifth, the duet pool. courtesy of Tom Daley who became the seventh and team eighth, and the German Open Gold went to in the 100m youngest-ever world champion at the age of 15. in March 2010 where Great Britain took two backstroke and Liam Tancock in the 50m Tom won his gold on the 10m board and also silver medals and one bronze. backstroke; silver to Jo Jackson in the 400m and made the final of the 10m synchro with Max 800m freestyle, and in the 100m Brick, finishing ninth. In the men’s 1m, Peter Water polo free; bronze to Rebecca Adlington in the 400m Waterfield came close to bronze The British women’s water polo team, freestyle, and the 4x200m freestyle relay of Jo eventually finishing fourth, whilst in powered by British Gas, and all English Jackson, Jaz Carlin, Caitlin McClatchey and the men’s 3m synchro, Nick girls, played excellently to win the LEN Rebecca Adlington. Robinson-Baker and Ben Swain Women’s European Nations Trophy, Britain’s other world championship swimming were seventh. playing one match in front of and medal, gold, was won by Keri-Anne Payne in the Of Britain’s women, Rebecca impressing HRH Prince William. 10k open water. Gallantree was seventh in the 1m; They beat the Czech Republic 9-7 Tonia Couch eighth in the 10m and in the final at a packed Disability swimming Megan Sylvester and Monique Gladding Manchester Aquatics Centre. The British Gas disability swimming team were sixth in the 10m synchro. The men’s team, all English, the top nation at the IPC European went to Lugano for their Championships in Reykjavik, taking home a Synchro European Cup of Nations and massive total of 39 gold, 32 silver and 23 bronze The British Synchro team, powered by came top of their group medals to top the medals table. British Gas, (all bar one English girls) got heading straight into the semi The top gold-medal winners for the British their first world team ranking since 1995, finals. They were up against team were Louise Watkin, Heather Frederiksen, finishing 10th in the Free Team final at the Turkey, and, after a physical and Eleanor Simmonds – all world championships in Rome. encounter, Turkey took the victory and with five each, while the man with the most The duet of Jenna Randall and Olivia Allison eventually went on to win the gold was Matt Walker with four. was also ranked 10th having moved up 10 competition. Britain then lost to the places since the worlds in 2007, and Jenna Netherlands for third place but got the Randall finished eighth in the free solo fourth spot into the European A final. In the team combination final, Qualifiers. 128 The ASA Annual Report and Accounts 2009 - 2010

London 2012 Work on the London Aquatic Centre, one of the main facilities in the Olympic Park that will have a sustainable future after the Olympic and Paralympic Games, commenced in June 2008 and is proceeding well with a scheduled finish in April 2011 for the legacy aspects of the Centre, before it is developed further to provide a 17,500-seater stadium for the Games. In legacy mode, the Centre will provide London with facilities, second to none in Europe, comprising of two 50m pools, international diving facilities and seating for up 3,500 for major events. It will become a centre of good practice in terms of swimming and its disciplines and in raising awareness of how swimming can encourage an active lifestyle, improve health and help to solve some of the country’s social problems. The Centre’s iconic 160m long sweeping roof, weighing more than 3,000 tonnes, was one of the most complex engineering and building challenges on the Olympic Park. It is, however, now in place and the concrete tanks of the diving pool and the two 50m pools are completed. Work on the roadway, that forms a part of the roof for the second 50m pool, as well as

being the main entrance from Stratford City into the Olympic Park, is also London2012 well underway. The ASA Annual Report and Accounts 2009 - 2010 29 Facilities

Vision: To encourage the Government and others in authority, to recognise the value of swimming and to provide a sufficient number of well designed and managed swimming facilities, which meet the various general needs of the community, clubs and talent programmes.

Progress continues including government departments, local Despite the challenging economic situation, authorities and operators, it sets out key Corby progress continues on the development of new strategic information and guidance on the The new 50m pool includes facilities financed from the free swimming pools. New pools continue to be built needs and benefits for swimming facilities. swimming capital fund and many other projects are being planned with design work progressing or feasibility studies Free Swimming Capital Modernisation being conducted. Having said that, the economic Programme climate has meant that several projects have The Government’s Free Swimming Initiatives for been put on hold. the 60’s and over and the 16’s and under, The ASA Facilities Team continue to support announced in June 2008, included two pots of and promote development as there is always a £25m to be spent in the years 2009/10 and need for funding to be made available for pools 2010/2011 on capital schemes designed to that serve the whole community and that are improve swimming facilities. accessible for use by the ASA and its clubs at an These pots were available to local authorities affordable rate. that had signed up for both of the Free The Free Swimming Capital Modernisation Swimming Initiatives and are to be used for the Programme continues to provide the largest upgrading of pools including the opening up of single grant fund contribution to public and school pools for wider community use. school pools across the country, and commitment This second year of the fund has seen 44 from local authorities and joint venture projects projects encouraged to stage two of the Sport is positive. England development process from 174 To support this work, a key facilities policy applications received. document, ‘From Policy to Pool’, was published This year has witnessed the 58 projects from in November 2009. With a multi-agency target, round one come to fruition with contributions 30 The ASA Annual Report and Accounts 2009 - 2010

50m Pools 25m 10 Lane Pools 25m 8 Lane Pools International Diving Standard 23 20 33 3 3 6 72 72 92 5 6 9 Target Actual Target Target Actual Target Target Actual Target Target Actual Target 2009-2010 2009-2010 2012-2013 2009-2010 2009-2010 2012-2013 2009-2010 2009-2010 2012-2013 2009-2010 2009-2010 2012-2013

1 undertaken within the Community Club However, progress has slowed on the long Development Programme but with more awaited Birmingham city centre 50m pool emphasis on general community use based on although it remains a possibility. the Sport England strategic themes of SUSTAIN- The flexibility of all the pools will be increased GROWTH-EXCEL. with the incorporation of moveable floors and Although applications to this fund are by the bulkheads, to ensure they serve the needs of the pool owner, community use and programming entire community. has to show a positive benefit to swimming In addition to this, Plymouth and Luton clubs either through a constructive swimming facilities will also provide diving to international teaching programme or swimming club access. standard together with dry land training areas. In 2009-10, the first year of the ASA Whole Work has been completed on the Sport Plan Facilities Fund, only a small sum of refurbishment of the Crystal Palace National £150,000 was available for allocation. This was Sports Centre with the 50m pool and diving used to support six projects, of which five facilities now again fully operational. projects reopened pools that were closed, demonstrating that even a small sum can have a 25m by 8 lane pools significant impact. There are currently 61 25m x 8 lane pools in A sum of £385,000 is available in the England, excluding the 50 x 8 lane pools that, by Garons Park Pool, Southend-on-Sea to seven new swimming pools, two outdoor forthcoming 2010-11 funding round. the use of bulkheads can be divided into two adds to the portfolio of diving facilities to international standard school pools being covered with polycarbonate 25m pools suitable for short course competition. structures extending their operational period to 50m pools In total, there are 72 eight lane pools suitable a full year and many other projects including Progress on 50m pool projects is mixed. There for short course competition. moveable floors, bulkheads and changing room are currently 20 x 50 metre swimming pools in The year under review also saw work modernisations. England. This year saw the completion of new commence, continue or planning consent given 50m pools in Corby, Hillingdon and Portsmouth on projects in Matlock, the University of Leeds, Whole Sport Plan - with the project in Guildford at the University of Newcastle-under-Lyme, Bolton, Warrington, Facility Capital Funding Surrey due for completion in May 2010. Wigan, St Albans and the progress of The ASA Whole Sport Plan for 2009-13, which is Work commenced on site at Basildon and construction work on a 25 x 10 lane pool in managed by the Amateur Swimming Plymouth with Bristol approaching financial Dagenham & Redbridge which will include a Association, includes an allocation of £1.2m close prior to construction commencing. longitudinal moveable floor. capital funding over the four years. This allows a Luton Aquatic Centre has now been granted continuation of the type of schemes that were planning approval. The ASA Annual Report and Accounts 2009 - 2010 31

Manchester Aquatics Centre The venue for the British Gas Duel in the Pool when a team of European stars took on the USA 32 The ASA Annual Report and Accounts 2009 - 2010

1 Matthew Haden Putteridge Piranhas Swimming Club The ASA Annual Report and Accounts 2009 - 2010 33

International Diving Facilities Other Pools The completion of the Crystal Palace Despite the funding problems, there is still a refurbishment provides an addition to the willingness by some local authorities, universities growing number of international diving and schools to consider new facilities or the facilities. refurbishment of existing ones. In a joint initiative with the London However, in some instances, to be able to Development Agency, Greenwich Leisure and the afford the costs involved, there has to be a ASA, we have invested into a new dry diving rationalisation of existing facilities often facility at Crystal Palace, which was developed in involving closures, and where replacements are conjunction with the British Diving NPD and this being considered they may not always match up facility will be used for England Talent camps, as to the expectations of clubs. well as by club programmes in London. The year has seen 25m x 6 lane pools opening Progress continues in the right direction. The in Banbury, Nottingham, Alfreton, Poole, portfolio of facilities includes the John Charles Catterick Garrision, York (Energise), Etwall South Centre for Sport in Leeds, Manchester Aquatic Derbyshire, King Henry VII School, Coventry, Centre, Ponds Forge in Sheffield and The Quays Middleton Arena Rochdale, Newmarket and in Southampton. Windsford, Vale Royal. With turf now cut on the Life Centre, Plymouth, the Garons Park Pool, Southend-on- Other Matters Life Centre, Plymouth Sea and planning permission granted for Luton Approaching 2,800 requests for assistance from Work has commenced on the international standard facilities which include a 50m pool Aquatics Centre, which all have diving facilities swimming clubs, consultants, architects, local with moveable floors and bulkheads and diving to international standard and include dry land authorities and other organisations were and dry land training facilities training areas, a significant increase in diving received and a response given. facilities is imminent. Whilst the majority have related to matters of Additionally, the 50m pool complex in Corby, design, there has been an increase in requests which cost in excess of £19 million sees diving up for the provision of facility planning strategies to 5m platform with boards provided up to and, on average, four per month have been international specification and the provision of a produced differing in level and complexity. dry land training area. The Facilities Team continue to provide a wide range of Health and Safety support and advice internally amongst the organisation and to the ASA’s wider customer base. 34 The ASA Annual Report and Accounts 2009 - 2010 1Workforce Development Vision: To develop and deploy a skilled workforce that meets the needs of participants, clubs and employers.

I feel that the ASA has now embraced the coaching The UK Coaching Framework ASA Workforce Development The UK Coaching Framework (UKCF) is the The ASA launched its Coach Development needs of the local swim agreed reference point for coach development Programme in October and has received school teachers and this can across all sports and sporting agencies. excellent feedback from teachers and coaches. only be good. Using this framework, British Swimming has Using the principles of recruit, train, support, developed a coach development strategy that is retain, a delivery plan has been created. This is delivered through the home country swimming underpinned by nine regional plans outlining associations. the specific steps to success by 2013. A team of The aim of the strategy is to have a world-class coaching systems officers has been established to It has given me more belief teacher and coach workforce that meets the implement the plans at a regional level. in the ASA to develop both needs of participants, clubs and employers. Examples of projects that have been delivered teachers’ and coaches’ include the advanced coaching offer, in combination with the ASA English Talent Team abilities and the service that where we have provided coaches with an they provide. accelerated coach development programme to impact on participation at grass roots level. The ASA appears to have Further projects have been initiated within the identified a clear framework Regions including recruitment into coaching of for improving coaching and targeted groups, mentoring and support training at all levels, looking programmes for teachers and coaches, targeted at the needs of those who tutor training and development, licensing support, and targeted leadership and have entered the system. management training. The ASA Annual Report and Accounts 2009 - 2010 0335 Contents

On the poolside Diving coach, Adam Sotheran puts one of his young divers through her paces 36 The ASA Annual Report and Accounts 2009 - 2010 1,126 1,947 4,329 Volunteers trained Volunteers trained Target for 2013 2008-2009 2009-2010

1 Future Jobs Fund Working with the National Skills Academy, the ASA is providing six-month placements in the Providing quality training opportunities aquatics industry with appropriate qualifications Demonstrating its commitment to provide quality training opportunities and training provided for 300 18-24-year-olds to the complete aquatics workforce, the ASA has been developing who are currently long term unemployed. The aim is to provide them with the skills and new ways to bring together teachers and coaches from all levels of the experience that would be useful to them in the swimming pathway. industry and skills which will help drive By promoting a variety of Continual Professional Development participation and free swimming take-up. Workshops to a regional workforce across an education filled day, the Richard Grimbleby Yorkshire and Humberside CSC team were able to communicate with in Richard is 24 years old and living in Scunthorpe. excess of 100 local swimming teachers and coaches, and provide additional He had been out of work for almost two years after previously working in various manual jobs support services including funding and licensing information. including in a foundry, warehouses and Central to the delivery was the opportunity for people involved in cleaning. delivering the pathway of swimming to network and highlight the key role A keen swimmer as a child, he achieved many badges, but stopped swimming in his all played in the development of a swimmer, from cradle to grave. With mid-teens. His only swimming since has been such positive responses received, future regional education programmes on holidays but when this opportunity came

are being developed across the country. up, he was really excited.

He had aspirations to teach swimming and hoped that the programme could help him The CPD spectacular is a great opportunity to provide training, support and up-skilling “ build a career. Richard has been on the programme for four weeks and has already to the regional workforce. The successes of the days are due to the workforce networking passed his NPLQ and Level 1 Teaching Aquatics. “and sharing best practice with each other. Each candidate is requested to complete a He is enjoying the experience immensely and feedback form, which allows the CSC’s to plan future events based on customer needs. already has an ambition to become a duty Gemma Ripley, Senior CSC, Yorkshire and Humber manager within two years. The ASA Annual Report and Accounts 2009 - 2010 37

IoS The Awarding Body has been investing in the Following the organisational development of a new qualifications Bristol hearing impaired course is restructure, the IoS has been management system to ensure that we can meet working with the county the needs of candidates whilst implementing the funded by the ASA swimming co-ordinator team to continue the framework. It’s just the start but the impact on the children will be progress made over the past two years. The IoS seen later when the swimming teachers start to use their has been strengthened by the addition of a new knowledge of British Sign Language (BSL). Head of Operations, a Performance and BSL Tutor, Louise Pocock has been teaching school Standards Manager and several new swimming teachers, Kim and Michelle from Henbury administrators with a view to expanding and Leisure Centre how to communicate with the deaf improving the quality of our delivery. children who have their school swimming lessons at In 2009/10, we delivered over 280 UKCC L1 Henbury. These children come mainly, but not exclusively, courses and over 180 L2 courses, training over from Elmfield School for Deaf Children. 5,000 candidates. In addition, 144 coaches have In only an hour, Kim and Michelle covered some BSL joined the L3 programme, including the first for grammar, learned to finger spell and they already have the L3 water polo programme. a bank of useful signs. They can greet the children, ask During the same period, over 8,000 candidates their names and where they live, check whether they attended CPD seminars. The network of venues understand, ask them whether they can remember what has been maintained with the addition of they did last week, and a whole host of other useful signs. Leisure Connection to the list of major national Further work is to be done on the obviously swimming- operators working with the IoS. related signs of strokes and distances, colours (hats), clothes (lost socks) numbers, days and months, transport ASA Awarding Body and and a whole range of other signs that will enhance the Accreditation Team quality of the school swimming lessons. This year has seen the introduction of the new Louise is a really engaging tutor (and comes with a Qualifications and Credit Framework (QCF) lovely hearing dog) and, as the mother of a competitive replacing the National Qualifications Framework. swimmer, is very familiar with the poolside issues that can The new framework provides a way for arise. candidates to have a more flexible learning Everyone involved is very grateful to Frank Stoney (ASA experience. School Swimming Advisor) for organising the grant to get this pilot project underway. 38 The ASA Annual Report and Accounts 2009 - 2010

Stewart Nicklin Outstanding Contribution for 18-25-year-olds at the 2009 Aquaforce Awards receiving his award from 1 ASA president, John Russell The ASA Annual Report and Accounts 2009 - 2010 39 335 936 ASA members 11-19 ASA members 11-19 attending volunteer attending volunteer training 2008-2009 training 2009-2010

ASA are unable be on hand after each session or Volunteer training and support year. In addition, the drive to up-skill and involve competition, we would like to say an enormous The ASA continues to build the training and young people as volunteers is reflected in other ‘thank you’ to everyone who volunteers and support package that is available for our training figures. gives their time freely to our sports. volunteer members. A further 1,000 copies of These show nearly 400 volunteers under 19 A small way that the ASA can offer their the ASA Good Club Guides have been printed years old were trained as technical officials, over thanks is with the ASA Aquaforce Volunteer and are available free of charge to clubs. The 100 were trained as team managers and 673 Awards. The number of nominations grow year booklets cover a range of 10 different club roles, 16-19-year-olds achieved their UKCC Level 1 on year, with over 150 volunteers receiving such as chairperson, treasurer, event organiser, teaching/coaching. Maggie Hargraves Brian Dent recognition at regional and national level. club captain and welfare officer. Outstanding Contribution Long Service Award at Club Level The ASA Team Manager Module 1 and Module 2 training course has undergone a complete review and was re-launched in early 2010 with a new set of resources and a simpler The winners were: process for organising courses. • For an outstanding contribution at club level: Since the re-launch, a programme of Course Maggie Hargraves from Colchester Phoenix ASC Leader Training and Module 2 courses has been • For an outstanding contribution at regional/ delivered through the network of Beacon county level: Programmes. Over 370 team managers have Terry Bream from Northamptonshire been trained, with the South West training Terry Bream Jonathan Woodford Outstanding Contribution Young Volunteer Award • For the long service award: nearly 120 in their region alone. This has at Regional/County Level Brian Dent from Sherwood Colliery SC exceeded the national target by over 100 for • For the young volunteer award: newly trained team managers. Jonathan Woodford from New Earswick SC The Young Aquatic Organiser Award, a With thanks • For an outstanding contribution for 18-25- leadership course for 14-19-year-olds, has now It is truly remarkable to reflect on the successes year-olds: trained over 100 course leaders to deliver this and achievements that are driven by the Stewart Nicklin from Stourbridge SC course in clubs and schools. This is already thousands of volunteers working tirelessly every having an impact for young people, with over week in our sports. All 28 Regional Aquaforce Award winners and 100 completing the 10-hour course during the To say ‘thank you’ is a small gesture in their guests were invited to the ASA Council appreciation of such ongoing effort and Awards Dinner where the national winners were dedication. However, it is often what a volunteer presented with their awards. values most. Although representatives of the 140 The ASA Annual Report and Accounts 2009 - 2010

Kellogg’s ASA Swimtastic Awards 2009 Enjoying the pool session in Stratford The ASA Annual Report and Accounts 2009 - 2010 41 Governance, Structures and Partnerships

Vision: The best managed ASA President and Board Members Governing Body in England.

Risk and policy During 2009, a review of risk and the way in which we record risk has taken place, building on John Russell John Crowther Kay Grimshaw Anne Clark Ray Gordon President Chairman London East Midlands North East the solid foundation of risk assessments and contingency plans already in place. The strategic risk register has been reviewed and refreshed utilising an online management tool. The Risk Strategy, Policy and Management Framework have been produced to underpin the organisation’s approach to risk management. These have all been approved by the Board. A review of the organisation’s approach to Ray Hedger Ian MacKenzie Robert Margetts Simon Rothwell Paul Wells data protection has taken place to ensure full South East East South West North West West Midlands compliance with the Data Protection Act 1998 and its principles. Independent Members The ASA and its subsidiary companies are registered with the Information Commissioner’s Office. A new data protection notice has been created and a copy has been sent, via the clubs, to every member. The organisation has developed its marketing database and now the notice includes the opportunity to opt out of receiving marketing information via all first points of contact. Chris Bostock David Fletcher Prof. Leigh Robinson Marc Taylor 42 The ASA Annual Report and Accounts 2009 - 2010

Governance is at the heart of all ASA activities, ensuring we operate effectively within a modernised infra-structure 194,644 200,805 that stands the test of internal and external scrutiny. Membership target 2009 Actual membership 2009

1International influence • FINA Technical Open Water Committee - Leadership Development programme which is Members of the ASA continue to play an Sam Greetham run in conjunction with UK Sport, the British important and active role in furthering British • FINA Technical Diving Committee - Olympics Foundation and the CCPR. Swimming’s International Strategy that aims to: Melanie Beck Forty-two English officials are on FINA 1. Ensure that the interests and policies of British • FINA Masters Committee - Simon Rothwell Officials’ lists, whilst there are 23 English officials Swimming are promoted throughout the world • FINA Coaches Commission - Biz Price on the LEN lists. 2. Maximise the influence of British Swimming where key decisions are made within swimming/ • FINA Diving World Series Director - Ethics aquatics and sport internationally Melanie Beck The ASA remains totally committed to child 3. Pursue a clear event bidding policy that • LEN Bureau - David Sparkes safeguarding and maintaining and embedding complements our aspirations to be a major • LEN Technical Swimming Committee - the successes that resulted in the achievement, swimming nation and delivers gold medals on Craig Hunter in 2009, of the CPSU (Child Protection in Sport the world stage. • LEN Masters Committee - Simon Rothwell Unit) Advanced Level Standard for Safeguarding Following on from the successful increase in (Chairman) and Protecting Children in Sport. representatives at European level in 2008, a well- • LEN Open Water Committee - Sam Greetham As a direct result of the standards process, the planned approach to promoting candidates for (Secretary) ASA launched a new Code of Ethics to coincide representative positions at world level paid • LEN Synchronised Swimming Committee - with the publication of the 2010 ASA Handbook. dividends at the FINA Congress in July 2009 with Jenny Gray (Vice Chair) This new generic Code of Ethics works five additional appointments. • LEN Medical Committee - Ian Gordon, together with the specific Codes of Conduct David Sparkes (Bureau Liaison Member) published in Wavepower 2009/11 and • LEN EU Policy Commission - David Sparkes appears on the ASA website. The ASA has continued to develop its • British Paralympic Association - Tim Reddish commitment to equality and diversity. (Chairman) We have completed Equality Impact • IPC Technical Swimming Committee - Assessments, trained staff and Bob Outram volunteers and completed our annual equality audit. We will English International delegates and Katie Brazier has graduated from the UK Sport be working to achieve the representative are now as follows: International Leadership Programme whilst Advanced Level of the Equality • FINA Disciplinary Committee - David Sparkes David Sparkes has continued to act as a mentor Standard by 2012. • FINA Technical Synchronised Swimming on the programme. Rachel Washington has been Committee - Jenny Gray selected for the three-year Women and The ASA Annual Report and Accounts 2009 - 2010 43

Electric Eels Swimming Club It was such a simple idea: provide children with Down’s syndrome with the opportunity to learn to swim in a fun and supportive environment. But for Lynne Haslam, the idea didn’t stop there. Fourteen months on, her Windsor-based club, Electric Eels, not only has a long list of members and volunteers but has also attained swim21 accreditation and competed at its first competition.

I would say to anyone looking to start a swim school that working towards swim21 accreditation from the beginning is the ideal way to “ “do it. That’s the best thing I can tell them. The club means a lot to a lot of people. The parents are excited to meet each other and get together, and they love to see their children inter-acting well with the others. Lynne Haslam, co-founder of Electric Eels Swimming Club 44 The ASA Annual Report and Accounts 2009 - 2010

Creating a platform of sustainable (non grant funded) income is extremely important in the current economic climate and the ASA has put in place programmes to increase sustainable revenue streams. An increase of 8.95% has been achieved this year.

1 Initiatives published on our website. One of our major new initiatives is a Social The ASA LAD is also actively involved as a key Networking Policy for clubs. Clubs and parents stakeholder with other sports as part of a have asked for this much needed guidance and vulnerable adults steering group. The Wavepower the Legal Affairs Department (LAD) and Safeguarding Vulnerable Groups Act 2006 has Wavepower 2009/11 was successfully launched in Independent Child Protection Officer (ICPO) are presented new challenges in this very important August 2009. A free copy has been provided to working with experts and consulting with our area and the steering group aims to ensure that every club, county and Regional Welfare Officer young people, through the ASA Youth Forum, sport responds in an appropriate and responsible and is available to view or download as a PDF and representatives from the disciplines, to manner to meet the requirements set out in the file on our website. produce a comprehensive and working policy. Act. Working together with other sports, the The document has received very positive Other initiatives involve providing steering group is seeking to develop shared feedback from Welfare Officers, club personnel, safeguarding good practice policy/guidance policies and procedures for preventing, parents and young people in providing a specific to some of our disciplines. The LAD and reporting and responding to allegations of harm comprehensive and excellent source of ICPO are working directly with the disciplines to vulnerable adults in sport. information and guidance. involved in this important area. The ASA LAD have been working together It was produced in a loose-leaf format with our colleagues in English Programmes and contained in a fully indexed ring binder. This Key stakeholder the CPSU looking at the revised Time to Listen improves communication with our clubs allowing The ASA remains actively involved as a key training course for club Welfare Officers. We are us to send out updates in the rapidly changing stakeholder with other sports at the official hopeful that the course will be available for area of child safeguarding, with such updates Independent Safeguarding Authority (ISA) delegates in autumn 2010. being simply added to the ring binder. Consultation Group to discuss and provide The Director of Regulatory and Legal Affairs feedback regarding the ISA Vetting and Barring (DoRLA) has been appointed by CPSU to serve Scheme that was launched in October 2009. on the steering group that will examine case Registration for the scheme begins in July management strategies in child safeguarding. 2010. This process of consultation has presented One key proposal which will be considered, many challenges and opportunities for the sport and which is supported by the DoRLA and the sector, and the ASA will be in a position to Chief Executive, is the establishment of a sport- provide further detailed guidance once the wide National Case Management Service to deal sport-specific guidance is released by with the most serious and complex cases. This Government in June 2010. will hopefully provide consistency throughout Up to date information including the English sport in dealing with theses extremely Government generic guidance is already sensitive and important cases. The ASA Annual Report and Accounts 2009 - 2010 03 Key Performance Indicators Section two

46 Learn to Swim 46 Health and Participation 47 Athlete Development 49 Facilities 49 Workforce Development 50 Governance, Structures and Partnerships 2 246 The ASA Annual Report and Accounts 2009 - 2010 Learn to Swim Outcome: 85% of children achieving KS2 (primary school) attainment target

Target Target 2009-10 Actual 2009-10 Target 2012-13

85% of children achieving KS2 82% 83% 85% (primary school) attainment target

100% of primary schools delivering 90% 95% 100% school swimming

Health and Participation Outcome: 600,000 more people swimming at least once a month

Target Target 2009-10 Actual 2009-10 Target 2012-13

600,000 additional people swimming 5,720,100 - 5,631,900 once a month (moderate) (No longer measured)

270,000 additional people swimming once a week 3,284,400 3,219,900 3,514,400

Local aquatic strategies 66 7 209 The ASA Annual Report and Accounts 2009 - 2010 47

Athlete Development Outcome: Increase the number of England programme athletes ranked at world (senior, youth/junior) level by 10%

Target Target 2009-10 Actual 2009-10 Target 2012-13

9 Beacon programmes 8 8 9

10 High Performance programmes 7 3 10 (water polo, diving and synchro)

Creating a Talent pool 1,879 2,145 4,476

Number of swim21 accreditations 568 583 716

AASE programme with 300 athletes, 70 75 70 with a success rate of 70%

50 new swimmers within classification 50 53 50 groups S1 to S15 per year

55% of schools with Club Links 46 48 55

Members of ASA Clubs or after school clubs 141,780 142,450 159,483 (5-19yr olds) 248 The ASA Annual Report and Accounts 2009 - 2010

Lancashire Champs! Victory to Lancashire in the British Gas ASA National County Team Championships 2009 The ASA Annual Report and Accounts 2009 - 2010 49

Facilities Outcome: To encourage the Government and others in authority, to recognise the value of swimming and to provide a sufficient number of well designed and managed swimming facilities, which meet the various general needs of the community, clubs and talent programmes

Target Target 2009-10 Actual 2009-10 Target 2012-13

Number of 50m pools 23 20 33

Number of 25m eight lane pools 72 72 92

Number of 25m x 10 lane pools 3 3 6

Number of International standard diving venues 5 6 9

Workforce Development Outcome: To develop and deploy a skilled workforce that meets the needs of participants, clubs and employers

Target Target 2009-10 Actual 2009-10 Target 2012-13

To achieve a managed rating against 17% (2 of 12) 17% (2 of 12) 83% (10 of 12) UKCF scorecard by 2013

To train 4,329 volunteers by 2013 2,350 1,947 5,455

New targets to be set on completion of Technical Officials audit

ASA Members 11-19 attending volunteer training 1,170 936 3,630 250 The ASA Annual Report and Accounts 2009 - 2010 Governance, Structures and Participation Outcome: The best managed Governing Body in England

Target Target 2009-10 Actual 2009-10 Target 2012-13

Achievement of Advance level of Equality standards 0 0 1

Achievement of green status of the Green Green Green Sport England Assurance Process.

Maintenance of Advanced level of Child Protection Ongoing

Achievement and maintenance of Excellent TAES 0 1

Regional environmental strategies implemented 3 1 8 reducing energy and waste and to achieve BS8555

National environmental strategies implemented 0 1 1 reducing energy and waste and to achieve BS8555

3.5% growth in non-grant funded income streams 3.5 8.95 3.5

Increase membership to 206,563 194,644 200,805 206,563

Satisfaction To achieve at least 80% in a satisfaction survey 50 79.1 80 (to be revised once benchmark is determined in December) The ASA Annual Report and Accounts 2009 - 2010 51 Report and Financial Statements Section three

Report and Financial Statements for the Year Ended 31 March 2010

52 Financial Review 53 Independent Auditors’ Report 54 Income and Expenditure Account 54 Balance Sheet 56 Notes to the Financial Statements 3 52 The ASA Annual Report and Accounts 2009 - 2010 Financial Review The Board presents the report and the financial statements for the year ended 31 March 2010

3Statement of Board’s responsibilities assets of the Association and hence for taking The ASA has reserves at the year-end in excess Results The Board is responsible for preparing the Board reasonable steps for the prevention and detection of £1.8m. Cash balances at the year end were in The surplus for the year, after taxation, report and the financial statements in of fraud and other irregularities. excess of £6.7m. amounted to £636,000 ( 2009 - deficit £94,000). accordance with applicable law and regulations. The Amateur Swimming Association requires Principal activities Income: Income has increased from £12.8m in Board the Board to prepare financial statements for The Amateur Swimming Association is the the previous year to £21.2m for this year. This The Board members who served during the year each financial year. governing body for the sport of swimming, open predominately relates to the increase of funding were: C Bostock, A Clark, J Crowther, D Fletcher, The Amateur Swimming Association has water swimming, diving, synchronised swimming, within the Grant Funded Programmes and in M Goldberg (retired October 2009), R Gordon, elected to prepare the financial statements in and water polo in England and is one of the particular Free Swim which contributed £6.8m, K Grimshaw, R Hedger, I Mackenzie, R Margetts, accordance with United Kingdom Generally constituent members of British Swimming Ltd. all of which was expended on the programme. L Robinson, S Rothwell, M Taylor, P Wells. Accepted Accounting Practice (United Kingdom The objects of the ASA shall be to promote the In addition there is an increase in funding from Accounting Standards and applicable law). The teaching and practice of swimming, open water Sport England for the Whole Sport Plan. Provision of information to Auditors Board must not approve the financial statements swimming, diving, synchronised swimming and Each member of the Board at the time when this unless they are satisfied that they give a true water polo. Raise public awareness of the sport Expenditure: The significant variances within Board report is approved has confirmed that: and fair view of the state of affairs of the and stimulate public opinion in favour of providing expenditure relate to an increase in IT costs which • so far as that member is aware, there is no Association and of the surplus or deficit of the proper accommodation and facilities. Create, include the cost of the new ASA website. relevant audit information of which the Association for that period. In preparing these publish and enforce uniform laws, regulations and Depreciation has increased as we have capitalised Association’s auditors are unaware, and financial statements, the Board is required to: technical rules for the control and regulation of the cost of the building. • that member has taken all the steps that ought • select suitable accounting policies and then swimming, open water swimming, diving, to have been taken as a member in order to be apply them consistently; synchronised swimming and water polo champion- Balance Sheet: The loan to ASA Swimming aware of any information needed by the • make judgments and estimates that are ships and competitions in England and to promote Enterprises is more than adequately covered by Association’s auditors in connection with reasonable and prudent; and conduct annually English Championships in the underlying value of the property owned at preparing their report and to establish that the • prepare the financial statements on the going swimming, open water swimming, diving, Redditch. Association’s auditors are aware of that concern basis unless it is inappropriate to presume synchronised swimming and water polo. Stock represents badges, certificates, and information. that the Association will continue in business. related products held at Redditch and are valued The Board is responsible for keeping adequate Business review at the lower of cost or recoverable value. Auditors accounting records that are sufficient to show In December 2009, the ASA purchased a new The increase in creditors due within one year The auditors, haysmacintyre, will be proposed for and explain the Association’s transactions and head office within the SportPark at relates to Free Swim costs accrued at year end. reappointment at the Annual Council Meeting. disclose with reasonable accuracy at any time the Loughborough University. Contracts were The Association’s cash and working capital This report was approved by the board on 25 financial position of the Association and enable exchanged on Harold Fern House and 18 Derby position remains strong. June 2010 and signed on its behalf. them to ensure that the financial statements Square which equated in a profit on disposal of During the financial year Council approved a comply with applicable laws and regulations. £567,000 which is reflected in the surplus for the £5.9m loan with Lloyds TSB and as such this is Chairman They are also responsible for safeguarding the year ended 31 March 2010. now reflected under long term creditors. The ASA Annual Report and Accounts 2009 - 2010 53 Independent Auditors’ Report to the members of Amateur Swimming Association

We have audited the financial statements of Scope of the audit of the Financial Basis of audit opinion Opinion Amateur Swimming Association for the year Statements We conducted our audit in accordance with In our opinion: ended 31 March 2010, which comprise the Our responsibility is to audit the financial International Standards on Auditing (UK and • the financial statements give a true and fair Income and Expenditure Account, the Balance statements in accordance with relevant legal and Ireland) issued by the Auditing Practices Board. view of the state of the Association’s affairs as Sheet and the related notes.They are set out on regulatory requirements and International An audit includes examination, on a test basis, at 31 March 2010 and of its profit for the year pages 54 to 61. These financial statements have Standards on Auditing (UK and Ireland). of evidence relevant to the amounts and then ended; been prepared under the historical cost We report to you our opinion as to whether disclosures in the financial statements. It also • have been properly prepared in accordance convention and the accounting policies set out the financial statements give a true and fair view includes an assessment of the significant with United Kingdom Generally Accepted therein. and are properly prepared in accordance with estimates and judgments made by the Accounting Practice; and have been prepared This report is made solely to the Association’s the relevant law. We also report to you whether Association in the preparation of the financial in accordance with the relevant law; and members as a body. Our audit work has been in our opinion the information given in the statements, and of whether the accounting • the information given in the financial review is undertaken so that we might state to them financial review is consistemt with the financial policies are appropriate to the Association’s consistent with the financial statements. those matters we are required to state to them statements. circumstances, consistently applied and in our auditors’ report and for no other purpose. In addition we report to you if, in our opinion, adequately disclosed. haysmacintyre To the fullest extent permitted by law, we do the Association has not kept proper accounting We planned and performed our audit so as to Chartered Accountants not accept or assume responsibility to anyone records, if we have not received all the information obtain all the information and explanations that Registered Auditors other than the Association’s members for our and explanations we require for our audit. we considered necessary in order to provide us Fairfax House audit work, for this report, or for the opinions We read other information contained in the with sufficient evidence to give reasonable 15 Fulwood Place we have formed. annual report and consider whether it is assurance and the financial statements are free London consistent with the audited financial statements. from material mistatement, whether caused by WC1V 6AY Respective responsibilties of Board and This other information comprises only the fraud or other irregularity or error. In forming 25 June 2010 Auditors financial review. We consider the implications our opinion we also evaluated the overall The Board are responsible for the preparation of for our report if we become aware of any adequacy of the presentation of information in the financial statements in accordance with apparent misstatements or material the financial statements. applicable law and United Kingdom Accounting inconsistencies with the financial statements. Standards (United Kingdom Generally Accepted Our responsibilities do not extend to any other Accounting Practice). information. 54 The ASA Annual Report and Accounts 2009 - 2010

Balance Sheet as at 31 March 2010

2010 2009 3 Note £000 £000 £000 £000 Income and Expenditure Account for the year ended 31 March 2010 FIXED ASSETS 2010 2009 Tangible fixed assets 6 6,207 221 Note £000 £000 Unquoted investments 7 80 80 6,287 301 INCOME 2 21,186 12,801 CURRENT ASSETS Operating expenses (21,107) (12,971) Stocks 8 159 175 OPERATING SURPLUS/(DEFICIT) 79 (170) Debtors 9 2,541 2,491 Cash at bank and in hand 6,782 4,008 EXCEPTIONAL ITEMS 9,482 6,674 Net surplus on sale of tangible fixed assets 5 567 - CREDITORS: amounts falling due within SURPLUS/(DEFICIT) ON ORDINARY ACTIVITIES BEFORE INTEREST 646 (170) one year 10 (8,337) (5,816) Investment income 27 80 Interest payable 4 (32) - NET CURRENT ASSETS 1,145 858

SURPLUS/(DEFICIT) ON ORDINARY ACTIVITIES BEFORE TAXATION 641 (90) TOTAL ASSETS LESS CURRENT LIABILITIES 7,432 1,159 Tax on investment income (5) (5) CREDITORS: amounts falling due after more SURPLUS/(DEFICIT) FOR THE FINANCIAL YEAR 636 (95) than one year 11 (5,637) -

NET ASSETS 1,795 1,159

All amounts relate to continuing operations. CAPITAL AND RESERVES Income and Expenditure Account 12 1,795 1,159 There were no recognised gains and losses for 2010 or 2009 other than those included in the income FUNDS 1,795 1,159 and expenditure account.

The financial statements were approved and authorised for issue by the Board and were signed on its behalf on 25 June 2010. John Crowther, Chairman

The notes on pages 56 to 60 form part of these financial statements. The ASA Annual Report and Accounts 2009 - 2010 55

Cash Flow Statement for the year ended 31 March 2010 Reconciliation of Net Cash Flow to Movement in Net Funds/Debt for the year ended 31 March 2010 2010 2009 Note £000 £000 2010 2009 £000 £000 Net cash flow from operating activities 13 3,309 359 Returns on investments and servicing of finance 14 (5) 80 Increase in cash in the year 2,774 389 Taxation (7) (11) Cash inflow from increase in debt and lease financing (5,873) - Capital expenditure and financial investment 14 (6,396) (39) MOVEMENT IN NET DEBT IN THE YEAR (3,099) 389 CASH (OUTFLOW)/INFLOW BEFORE FINANCING (3,099) 389 Net funds at 1 April 2009 4,008 3,619 Financing 14 5,873 - NET FUNDS AT 31 MARCH 2010 909 4,008 INCREASE IN CASH IN THE YEAR 2,774 389

The notes on pages 56 to 60 form part of these financial statements. 56 The ASA Annual Report and Accounts 2009 - 2010 Notes to the Financial Statements for the year ended 31 March 2010

31. Accounting Policies 1.4 Foreign currencies Monetary assets and liabilities denominated in 3. Staff Costs 1.1 Basis of preparation of financial statements foreign currencies are translated into sterling at 2010 2009 The financial statements have been prepared rates of exchange ruling at the balance sheet £000 £000 under the historical cost convention and in date. accordance with applicable accounting Transactions in foreign currencies are Staff costs were as follows: standards. translated into sterling at the rate ruling on the date of the transaction. Salaries including pensions and related costs 6,704 5,223 1.2 Tangible fixed assets and depreciation Exchange gains and losses are recognised in Tangible fixed assets are stated at cost less the income and loss expenditure. During the year amounts totalling £8,880 were reimbursed to 13 board depreciation. Depreciation is provided at rates members in relation to expenses incurred in performance of their duties as calculated to write off the cost of fixed assets, 1.5 Tax members of the Board. No board member was remunerated during the year. less their estimated residual value, over their Corporation Tax is based on 21% of investment No. No. expected useful lives on the following bases: income. The average monthly number of employees, during the year was as follows: 217 153 Freehold property - 2% straight line 1.6 Investments L/Term Leasehold Property - 1% straight line Investments held as fixed assets are shown at Structural Fittings - 5% straight line cost less provision for impairment. Office equipment - 33% straight line 4. Interest Payable Computer equipment - 33% straight line 2. Operating Income 2010 2009 Income comprises revenue recognised by the £000 £000 1.3 Stocks Amateur Swimming Association in respect of Stocks are valued at the lower of cost and net grant funding, membership subscriptions and On bank loans 32 - realisable value after making due allowance for other income receivable, less Value Added Tax obsolete and slow-moving stocks. where applicable. 5. Exceptional Items

2010 2009 £000 £000

Surplus on disposal of Harold Fern House 567 - The ASA Annual Report and Accounts 2009 - 2010 57

6. Tangible Fixed Assets 7. Unquoted Investments

SportPark Furniture, Percentage 2010 2009 Land and structural fittings and % £000 £000 buildings fittings equipment Total £000 £000 £000 £000 Swimming Times Limited 100 20 20 ASA Swimming Enterprises Limited 100 50 50 COST Institute of Swimming Limited 100 10 10 At 1 April 2009 183 - 758 941 Additions 5,354 635 407 6,396 Total - 80 80 Disposals (183) - - (183)

At 31 March 2010 5,354 635 1,165 7,154 ASA Merchandising is a wholly owned subsidiary of ASA Enterprises, and the ASA has an interest in British Swimming Limited and High Performance Swimming Limited. DEPRECIATION At 1 April 2009 31 - 689 720 Charge for the year 57 32 173 262 On disposals (35) - - (35) 8. Stocks

At 31 March 2010 53 32 862 947 2010 2009 NET BOOK VALUE £000 £000 At 31 March 2010 5,301 603 303 6,207 Finished goods and goods for resale 159 175 At 31 March 2009 152 - 69 221 The difference between purchase price of stocks and their replacement cost is not material.

At 31 March 2010, included within the net book value of land and buildings is £NIL (2009 - £152,000) relating to freehold land and buildings, £5,301,000 (2009 - £NIL) relating to long term leasehold land and buildings. 358 The ASA Annual Report and Accounts 2009 - 2010 9. Debtors 10. Creditors: Amounts Falling Due Within One Year

2010 2009 2010 2009 £000 £000 £000 £000

DUE AFTER MORE THAN ONE YEAR Bank loans 236 - Amounts owed by group undertakings (see note 13) 145 145 Trade creditors 1,548 952 Deferred grant income 2,108 2,157 DUE WITHIN ONE YEAR Amounts owed to group undertakings 27 76 Trade debtors 621 1,076 Corporation tax 4 6 Amounts owed by group undertakings including regions 267 290 Social security and other taxes 442 260 Other debtors 1,179 639 Other creditors including membership income 1,674 2,303 Prepayments and accrued income 329 341 Accruals and deferred income 2,298 62

2,541 2,491 8,337 5,816

11. Creditors: Amounts Falling Due After More Than One Year

2010 2009 £000 £000

Bank loan 5,637 -

2010 2009 £000 £000

Creditors include amounts not wholly repayable within 5 years as follows: Bank loan 5,637 -

The Amateur Swimming Association has entered into a 25 year loan with Lloyds TSB. The bank loan is secured on the Association’s long leasehold property by a first legal charge. The ASA Annual Report and Accounts 2009 - 2010 59

12. Reserves 14. Analysis of Cash Flows for Headings Netted in Cash Flow Statement Income and expenditure account 2010 2009 £000 £000 £000

RETURNS ON INVESTMENTS AND SERVICING OF FINANCE At 1 April 2009 1,159 Interest paid (32) - Surplus for the year 636 Income from investments in related companies 27 80 At 31 March 2010 1,795 NET CASH (OUTFLOW)/INFLOW FROM RETURNS ON INVESTMENTS AND SERVICING OF FINANCE (5) 80

2010 2009 13. Net Cash Flow From Operating Activities £000 £000

2010 2009 CAPITAL EXPENDITURE AND FINANCIAL INVESTMENT £000 £000 Purchase of tangible fixed assets (6,396) (39)

Operating profit/(loss) 79 (170) Depreciation of tangible fixed assets 262 89 2010 2009 Decrease in stocks 16 14 £000 £000 Increase in debtors 640 (32) Decrease/(increase) in amounts owed by group undertakings 23 (21) FINANCING Increase in creditors 2,338 417 New secured loans 5,873 - (Decrease)/increase in amounts owed to group undertakings (49) 62

NET CASH INFLOW FROM OPERATING ACTIVITES 3,309 359 60 The ASA Annual Report and Accounts 2009 - 2010

Detailed Income and Expenditure Account

2010 2009 £000 £000

INCOME Membership 1,997 1,661 Sponsorship and marketing 522 460 3 Event income 241 297 15. Analysis of Changes in Net Debt Awarding body 842 690 Awards 2,803 2,919 Other Grant funded projects 10,121 3,616 1 April Cash flow non-cash 31 March Grants Whole Sport Plan 3,659 2,010 2009 changes 2010 Management charges 907 774 £000 £000 £000 £000 Other income 94 374

Cash at bank and in hand 4,008 2,774 - 6,782 Sub total 21,186 12,801 DEBT: EXPENDITURE Debts due within one year - (5,873) 5,637 (236) Sponsorship and marketing (232) (373) Debts falling due after more than Event expenditure (500) (485) one year - - (5,637) (5,637) Awarding body (418) (200) NET FUNDS 4,008 (3,099) - 909 Awards (497) (666) Grant funded projects (7,690) (2,837) Grant Whole Sport Plan (2,112) (636) Staff costs (6,704) (5,223)

16. Debtors Due After More Than One Year Sub total 3,033 2,381 Administrative expenses (2,954) (2,551) Included within this is an interest free loan of £145,000 with no fixed repayment term. The Amateur Swimming Association holds a fixed and floating charge over the assets of ASA Swimming Enterprises OPERATING SURPLUS/(DEFICIT) 79 (170) Limited. Exceptional items Surplus on Disposal of Harold Fern House 567 -

SURPLUS/(DEFICIT) ON ORDINARY ACTIVITIES AND EXCEPTIONAL ITEMS 646 (170)

INVESTMENTS Interest receivable 27 80 Interest payable (32) -

SURPLUS/(DEFICIT) ON ORDINARY ACTIVITIES BEFORE TAXATION 641 (90) Taxation (5) (5)

SURPLUS/(DEFICIT) ON ORDINARY ACTIVITIES AFTER TAXATION 636 (95) The ASA Annual Report and Accounts 2009 - 2010 61

Administrative Expenses

2010 2009 £000 £000

Contribution to British Swimming Ltd 28 178 Office costs 522 381 Insurance 301 283 Irrecoverable VAT 195 198 ASA regional grants 133 304 Committee meetings 95 89 Publications 72 53 Depreciation 261 89 Office equipment & IT costs 595 158 Swimfit 1 7 Grants to other bodies 64 80 Legal and professional fees 220 306 HR training and recruitment 219 205 Sundry expenses 232 207 Project services 16 14

TOTAL ADMINISTRATIVE EXPENSES 2,954 2,552 62 The ASA Annual Report and Accounts 2009 - 2010 The ASA Annual Report and Accounts 2009 - 2010 63 Thank You

The ASA Board members wish to thank all the Sponsors and Supporters officers and members of the technical The Association is grateful for the generous sponsorship and support, made in a variety of ways, from many companies and organisations. committees, the teachers, coaches and tutors, the organisers and officials at national events and many local authorities and leisure service departments who work in partnership with the ASA providing facilities and administrative help in staging events. Our particular thanks to the many volunteers who generously give their time and effort for the good of our sport. And thank you to all contributors to this report. Amateur Swimming Association Pavilion 3, SportPark, 3 Oakwood Drive, Loughborough University, Leicestershire LE11 3QF | Tel: 01509 618700 | Fax: 01509 618701 | www.swimming.org 0008ASA