ISSUE 4 OCTOBER 2005
WHAT’S YOUR THEORY?
Tips for conducting program evaluation
A program theory is simply a clear explanation of why you do the things you do, given what you hope to accomplish.
All human service programs are designed the things you do – your program activities – to make a difference in the lives of people should lead to the intended results or or to improve our society. But how? benefits.
When you set out to design or redesign a Clarity and plain language are essential. program, you are choosing among many Can you explain it to your neighbor, or to options. For example, if you want to prevent your third cousin at a family reunion? violence or help people heal after being Don’t assume that your funders or staff victims of crime, how do you decide which members are any more sophisticated in activities to include? Since you can’t do their need for a clear description. everything that might help, which services are most important? Which ones need to Not only will a clear program theory help be combined with other services in order others see the sense of your program, but it to be most effective? will help you make sure you are actually providing the package of services that have These questions all get at your underlying the best possible chance of helping program theory. A program theory explains participants. And when it comes to how and why a program is supposed to evaluating your results, a clear program work. Spelling out that theory can be one theory makes it much easier to choose the of the most important things you do for the most appropriate outcomes (results) to success of your program. It provides a measure. logical and reasonable description of why
The if-then connection Program theories can often be captured in “IF facilitators model nonviolent conflict a series of “if-then” statements – IF management strategies and provide something is done with or for the program opportunities for participants to practice participants, THEN something should these strategies, THEN participants will change. develop skills in nonviolent conflict management.” For example, a program to reduce aggression based on social learning theory A program theory should also spell out why could have an underlying theory like this: you expect the changes to happen. Between WHAT’S YOUR THEORY?
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If-then connection, continued: the “if” and the “then,” there should be some example, many programs have a goal of solid evidence or some well-established changing some type of behavior. However, connection supporting the idea that your there are usually several things that have to service package will accomplish your happen first. People usually change their program goals. behavior after first learning some new information, developing a new skill, or A good program theory also reflects the changing their attitude about something. fact that change happens in stages. For
Sample outline for a program theory