This is a repository copy of Envisioning consumers: How videography can contribute to marketing knowledge. White Rose Research Online URL for this paper: http://eprints.whiterose.ac.uk/119764/ Version: Accepted Version Article: Belk, RW, Caldwell, M, Devinney, TM orcid.org/0000-0002-4867-1861 et al. (4 more authors) (2018) Envisioning consumers: How videography can contribute to marketing knowledge. Journal of Marketing Management, 34 (5-6). pp. 432-458. ISSN 0267-257X https://doi.org/10.1080/0267257X.2017.1377754 © 2017, Westburn Publishers Ltd. This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Marketing Management on 02 October 2017 , available online: https://doi.org/10.1080/0267257X.2017.1377754 Reuse Items deposited in White Rose Research Online are protected by copyright, with all rights reserved unless indicated otherwise. They may be downloaded and/or printed for private study, or other acts as permitted by national copyright laws. The publisher or other rights holders may allow further reproduction and re-use of the full text version. This is indicated by the licence information on the White Rose Research Online record for the item. Takedown If you consider content in White Rose Research Online to be in breach of UK law, please notify us by emailing
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[email protected] https://eprints.whiterose.ac.uk/ Envisioning consumers: How videography can contribute to marketing knowledge Russell W. Belk Schulich School of Business York University Toronto, ON M3J 1P3 CANADA Email:
[email protected] Marylouise Caldwell Sydney University Business School Sydney NSW 2006 AUSTRALIA Email:
[email protected] Timothy M.