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Home , Automotive design

AUTOMOTIVE INTERIOR

1ST edition Professional Master Javier Fernández, sketches Technical file

Credits: 60 Lenguage: English Courses in English require an intermediate , corresponding to TOEFL or IELTS 6.5. Duration: From January 18th 2021 to July 22nd 2021 The enrolment will be active from January 1st 2021, until the official submission of the student’s records, which will be executed on December 31st 2021. Timetable: Monday to Friday from 6.30pm to 10.40pm Some sessions may take place outside these hours in the case of making up for missed classes or extra activities.

The educational planning of all IED Master courses is based on the criteria set by the European Higher Education Area (EHEA). IED Master employs a system of credits that follows the structure of the European Credit Transfer and Accumulation System (ECTS). #1 IED issues its own exclusively private Master’s degrees. 2 #2 Ángel Álvarez, packageÁngel Álvarez, companies intheautomotive industry. inpartnershipwithleading since 2002 has beenteaching coursesrelatedtotransport The IEDBarcelona Escola SuperiordeDisseny sustainability, new materialsandpersonalisation. and userexperiences intermsofconnectivity, solutions for themorphologyofinteriorspaces trains professionals who canprovide innovative with aspecificknowledge ofinteriors.Ittherefore demand intheautomotive sectorfor The programmeisinresponsetoagrowing when interactingwiththeinteriorspace. to improve userexperience (UXDesign) new scenarioandaddressesdesign mobility analyses how carsaregoingtoadaptthis The Masterin Automotive InteriorDesign displays andupgradeablecomputers. areinnovating by introducinglarge autonomous vehicles, afield inwhich pioneering but thisischanging withtheadvent of today basedoncomponentsanddisplays, is Interior designintheautomotive industry together form andfunction. sensory experience thatmustfuse relate to avehicle through acomplex Interior spaceistheplacewhere users Introduction 3

Professional Master Automotive 2020-2021 #3 General Learning course outcomes objectives By the end of the course, students should be able to: - Understand the context of automotive design based The objectives of this course are: on its historical progress and considering the potential impact of culture, society, economy and technology. - To redefine the morphology of a vehicle’s interior , - Acquire knowledge of the sector’s various conditioned by new technologies specific languages that help to engender such as artificial intelligence or the collaboration among multidisciplinary teams. Internet of Things (IoT) and their relation to the connected . - Apply the design process in developing complex projects in the automotive and mobility field. - To design solutions that facilitate user-vehicle interaction to combine - Effectively communicate projects. digital, physical and services through user experience (UX Design) - Apply specific technical design tools, such as a differentiating factor in the as research, conceptualisation, development transport design of the future. and project communication.

- To conduct research and innovate through materials (smart, interactive surfaces and structures) by applying the criteria of sustainability, ergonomics and safety.

- To apply colour, trim and lighting knowledge in the interior space to create atmospheres adapted to brands and users in order to define unique personalised spaces.

- To reinforce the specific tools of transport design: 3D modelling, analogue and digital sketching.

- To learn about the manufacturing systems of various elements Connections, concept proposal for BMW of a vehicle’s interior.

- To integrate social, technical and sustainable variables into the work methodology of students in order to develop solutions through .

4 #4 Specific requirements: Levelling coursesmustbetakenifrequired. Audience Target - - - - -

in aneffective manner. project intheautomotive sector tools totackle aninteriordesign want toacquirethenecessary who orengineering, interior design,, preferably transportdesign, Graduates indisciplinesrelatedto automotive sector. Professionals fromthe 3D modellingisessential. An advanced knowledge of Advanced level ofsketching. both academicandprofessional fields. portfolio withtheirown projectsin All students have topresent aCVand 5 #5 and trim,interiors,componentsUX. various colour departments:modelling, automotive sector, tojoin withtheability to addvalue tocompanieslinked tothe The Mastercoursepreparesstudents outlook Career Javier Fernández

Professional Master Automotive Interior Design 2020-2021 IED master Specific Barcelona course methodology methodology

IED Master school provides continuing The main challenge of the course is to convey training, qualifications, specialisations and its contents and welcome the collaboration of the chance to keep up-to-date with all various companies, institutions and professionals aspects of design, backed by the rich historic from different sectors linked to future mobility. and cultural heritage of Italian design. Completing the subjects includes crosscutting Our strategy for the future is always in tune with seminars and workshops that are held with social, environmental and financial macrotrends, guest specialists in order to develop different and we keep a watchful eye on the changes that topics of interest in a practical manner, thereby our cities and surroundings will need to adapt to consolidating the knowledge obtained in over the coming 30 years. We believe that we can the theoretical and practical subjects. provide answers and solutions through design. The Master includes the collaboration of a Our teaching here at IED Master is based on teaching team comprising leading professionals the four scenarios we consider crucial to face specialising in each of the areas of study. the needs of the future: design for sustainable development, design for new business models, The working method is necessarily active design for new media and design for people. and applicable to professional reality, and also includes the freedom of ideas, experimentation Our goal is to train professionals who are capable and hypotheses generated by the students. of harnessing cultural values and design tools to not only overcome the challenges of the future, An essential part of the learning process but create and drive innovation. We want our comprises observation, analysis and students to take responsibility for their training experimentation, which is why both the theoretical path and learn how to steer it with the support classes and projects are supported by outings and and tutoring of experts and professionals. visits. These provide students with the opportunity to learn about the automotive and mobility At IED Master, we see the School as a world in Barcelona as guided by professionals. laboratory where students can be innovative, enterprising and a driving force; where they are free to experiment and create.

The training programme of our Master courses comprises both specific and common modules.

Specific module: Own set of Master content through which professional specialisation is developed by combining theoretical and practical classes, visits, conferences or workshops. Common module: This module promotes a common culture within the IED Barcelona community. It comprises one classroom subject and online subjects that address the foundations, cultural and methodological aspects of , communication tools and personal promotion.

6 #6 - Alias: Intensive atfirstandafter project - Interiorspecificsketch - Package, carstructure andtechnical conditions - Security, regulations,electronics,connectivity - Sustainability - Materials - Board, parts, assembly, components,painting - Industrialization,manufacturing /technology design orvirtual andaugmentedreality. the future: UXandinteractiondesign,interface as consideringinteractionwiththevehicle of applying colour, trimandnew materials,aswell They alsoacquireknowledge aboutfinishes by techniques.Alias modellingandrepresentation withvariousprototypes tools,such assketching, intensive drawing exercises andcreating Students acquirecreative skillsby completing TECHNIQUES ANDTOOLS - Concept,speculation theindustry,- Understand current andfuture in interiordesignofautomobiles - Background, evolution, current affairs the publicorprivateoffuture. mobility be boththevehicle andsystemic designfor The pointofadesignproposalcan starting in ordertoproposeinnovative solutions. and even philosophy needtobeconsidered approach inwhich sociology, anthropology Automotive designimplieshaving aholistic KNOWLEDGE ANDRESEARCH and Project communication. Techniques andtools, Project development blocks: Knowledge andresearch, It isorganized in4related andconfluent Interior Design in AutomotiveMaster Specific Moduleofthe Content Programme Teaching

7 - Concept,development andfinalpresentation - Specificportfolio for automotive design visually explain new vehicle concepts. inordertogenerateideasand Storytelling PROJECT COMMUNICATION advice - Tutoring - Color& Trim II - Concept - Ergonomics - Personal project provide totheirproposals. credibility future designsolutionsthatcan detailed conceptualisation andtheproposalof .Students combineresearch, vehicle interiorarchitecture andvarious include contentslinked toergonomics, The projectscompletedduringthecourse PROJECT DEVELOPMENT - UX - Concept,method - Color& Trim I Sketchmonitoring. modeling productive, economicorpoliticalaspects. our society, raisingquestionsaboutitscultural, strategies andimpactofdesigninconstructing developed toconduct research intothecapacity, IED MasterBarcelona school thathasbeen set withintheframework ofcoursesatthe This isaneducationalinnovation project DESIGNING FORTHEMANY Classroom subject Common Module: #7

Professional Master Automotive Interior Design 2020-2021 Online subjects DESIGN PROCESS The online common module of design culture is composed of 6 This subject approaches the student to some subjects. Each student must pursue four of them to accomplish fundamental concepts, tools, and methodologies with the module. The subjects of Public Speaking and Portfolio are related to the design activity and applied to mandatory, and each student should choose two subjects among the conceptualization, analysis, and solving the remaining four. These subjects are Resources for Information of a particular challenge. It includes contents Research, and Sustainability, Design Process, such as reflexive analysis, the discovery and Tools for the Communication of the Professional Profile. of alternatives, the implementation of the divergence-convergence, the progressive The choice of the optional subjects will be done at the definition of solutions, or the user’s empathy. beginning of the academic year and they will be pursued if there are a minimum of students in the course group. This COMMUNICATION TOOLS FOR THE minimum number will be established by IED Barcelona after PROFESSIONAL PROFILE the total of enrolled students on the Master programs. IED The focus of this subject is to help the student will allow the pursuit only of the subjects that accomplish with to understand and prepare the needed material the established terms and conditions mentioned above. to communicate his or her projects on different levels: online, offline, press, public lectures, COMPULSORY SUBJECTS: visual or digital presentations; to stand out from the rest and build his or her career. PUBLIC SPEAKING This subject aims to develop skills that allow the structuring and presentation of information in clear, compelling, and creative messages when talking in public. Students build their capacity to expose concepts through different tools as storytelling or the optimization of their oral and body language.

PORTFOLIO This subject offers different visual representation techniques and tools related to communication which allow, in a creative way, to develop a graphic style that will revert on the project delivery or the development of personal branding.

OPTIONAL SUBJECTS (to choose two of the following four subjects): #8 RESOURCES OF THE INFORMATION RESEARCH This subject aims to offer to the student the necessary elements to structure the theoretical and practical fundamentals Coordinator of the enforced methodologies on the composition of The coordinators are available for advice research projects and/or articles, especially within electronic in each Master’s degree and are actively or digital documentation, always focusing on information engaged in designing its curriculum research and recovery and the standards of quotation. and content in collaboration with IED Barcelona’s teaching department. SOCIAL DESIGN AND SUSTAINABILITY The focus of this subject is on the analysis of different business Ricardo Lafon models including the variables related to sustainability. This will offer a new perspective on any business or organizational Industrial and automotive . project or initiative, considering its potential and development advisor, Ricardo has and social impact related to each sector or activity. been collaborating with companies such as RückerLypsa Barcelona, Celler Can Roca, Criber S.A., Santa&Cole, Rücker AG Frankfurt and Seat.

Please bear in mind that the management board of the Istituto Europeo The teaching staff comprises sector di Design reserves the right to change the curriculum in accordance with professionals from various leading fields. any requirements that may arise as regards its educational objectives.

8 Masters IED Master 60 credits academic offer Top quality courses to specialise in a certain field of design, communication or At IED Master, a whole range management. Students gain the of courses are taught to cover know-how, tools and skills to all kinds of training needs: provide professional solutions. Masters, Postgraduate Courses and Continuing Study Programs. Courses are organised in terms, and can last 3, 6, 9 or Postgraduates 12 months. This means that 30 credits some courses can be combined within one academic year, while others may be divided An opportunity for all kinds depending on how demanding of design professionals to and specialised they are. become better qualified.

Continuing Study Programs(CSP) 15 credits

These courses are a chance for professionals to update and broaden their knowledge of design and creative methodologies.

Summer Courses

In July, IED Barcelona offers students the chance to live an intensive training experience thanks to its broad range of summer courses. Coming to our Summer School is an experimental journey through different courses in which to learn and have fun in an international, multicultural environment. The courses are divided into different levels depending on the student’s profile: Professional, Advanced Design and Introductory. your own learning

#9 9 10 Courses To combine The opportunity

Professional Master Automotive Interior Design 2020-2021 them develop relationshipsinthelabourmarket. training intheirfuture profession andhelping collaboration withacompany, givingthestudents a All thefinalthesisarecarried outaspartof creative andtheoreticalaspectswiththem. communicating experiences andsharingboth of providing thestudents withknowledge, workshops, andactivities,withtheaim talks companies, which takeanactive partinprojects, institutions andsmall,mediumlarge IED Barcelona hasspecialrelationshipswith Our Partners #10 11

Professional Master Automotive Interior Design 2020-2021 IED Barcelona has collaborated with more than 100 national and international companies and institutions

12 and onephoto andvideostudio. workshops, oneprintingcentre design workshops, 9fashion 4 product,interiorandtransport equipped withPCsandMacs, classrooms, 6multimedialabs The school’s facilities include:26 laboratories adaptedtoeach area. classrooms, workshops and have basicallybeendividedinto Barcelona so its premises training, Practical work isessentialinIED FACILITIES an expert psychologist. confidential assistance by Possibility ofpersonaland PERSONAL COACHING of internshipsandjobs. links andoffer opportunities in ordertocreatecollaborative management, marketing,etc. design, communications, the different sectors:, withcompaniesin contact studies. Itentersintodirect who have completed their the labourmarket for students with It alsofacilitatescontacts with companiesintheirsector. and extracurricular internships ofcourse-related the possibility This sectionoffers students CAREER SERVICES in everyway possible being astudent attheschool and enrich theexperience of a placethathelpstoimprove The departmentwants tobe to theirnew environment. students, helpingthemtoadapt particular attention toforeign students whoneedthis.Itpays to service and consultation Center istooffer awelcome The aimoftheStudent STUDENT CENTER services IED community magazines and 2,000 books. books. magazines and2,000 can accesstomorethan290 benefit ofsociety. Students research andpracticefor the worldwide editorthatconnects and communication,isa management, marketing universities inthefields of in themostoutstanding Maya or3dsMax,etc. applications such as AutoCAD, the students canenjoy for free etc. Therefore, , manufacturing, entertainment, in 3Ddesignsoftware for Autodesk, world leader School’s students canuse Excel andPowerPoint includes thesoftware Word, Office 365 for free.lt download theMicrosoft All thestudents canalso lnDesign® CC, Adobe lllustrator® CC, Adobe Photoshop® cations: Adobe for freethefollowing appli- in theschool, students canenjoy throughout theiryears enrolled own laptops. Therefore, all school’s computersandtheir any additionalcost,bothinthe Adobe Creative Suite,without the software includedInthe School’s students canuse IED Community. Exclusive toolsfor the IED TOOLS tool currently used tool currently used Emerald, enother 13 an unlimitedGmailaccount. The has wholeIEDCommunity inmaterialinnovation.database Connexion, theworld’s leader can freelyaccesstoMaterial from computersintheschool, The wholeIEDCommunity, computers. via thelibrary indexed andcanbeaccessed AII ofthecontenthasbeen issue tothemostrecentones. first every editionfromthevery magazines, includingpractically recordsoffamous Digital lifestyles andconsumption. forecast trendsincurrent platform toanalyse and WGSN, theleadingonline Library, canfreelyaccessto from computersinthe The wholeIEDCommunity, Harper’s Bazaar Vogue Italia 11 #

Professional Master Automotive Interior Design 2020-2021 General entry requirements Students must provide the following information:

- Copy of DNI (Spanish students) or passport (foreign students). - Copy of university degree (bachelor’s, degree or equivalent). - Letter of motivation in the language of the Master’s degree course. - CV in the language of the Master’s degree course specifying language and IT skills. - Language certificate: Courses in English require an intermediate level, corresponding to TOEFL or IELTS 6.5. Courses in Spanish require a B2 language level. If a prospective student has neither of these certificates, his or her language skills will be assessed in a face-to-face interview or via a Skype call. - Portfolio for creative Master’s degree courses and/or admission exercise if required.

Fees Enrolment fee: 3.900€ Tuition fee: 11.500€ Total: 15.400€

For information about reductions on the Tuition Fee amount for Anticipated Enrolment please contact #12 the Orientation and Admissions Department. 14 C/ Biada, 11 · 08012 - Barcelona T. + 34 93 238 58 89 [email protected] iedbarcelona.es

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Istituto Europeo di Design