AUTOMOTIVE INTERIOR DESIGN 1ST edition Professional Master Javier Fernández, sketches Technical file Credits: 60 Lenguage: English Courses in English require an intermediate level, corresponding to TOEFL or IELTS 6.5. Duration: From January 18th 2021 to July 22nd 2021 The enrolment will be active from January 1st 2021, until the official submission of the student’s records, which will be executed on December 31st 2021. Timetable: Monday to Friday from 6.30pm to 10.40pm Some sessions may take place outside these hours in the case of making up for missed classes or extra activities. The educational planning of all IED Master courses is based on the criteria set by the European Higher Education Area (EHEA). IED Master employs a system of credits that follows the structure of the European Credit Transfer and Accumulation System (ECTS). #1 IED issues its own exclusively private Master’s degrees. 2 Introduction Interior space is the place where users relate to a vehicle through a complex sensory experience that must fuse together form and function. Interior design in the automotive industry is today based on components and displays, but this is changing with the advent of autonomous vehicles, a field in which pioneering #2 brands are innovating by introducing large displays and upgradeable computers. The Master in Automotive Interior Design analyses how cars are going to adapt to this new mobility scenario and addresses design to improve user experience (UX Design) when interacting with the interior space. The programme is in response to a growing demand in the automotive sector for designers with a specific knowledge of interiors. It therefore trains professionals who can provide innovative solutions for the morphology of interior spaces and user experiences in terms of connectivity, sustainability, new materials and personalisation. The IED Barcelona Escola Superior de Disseny has been teaching courses related to transport since 2002 in partnership with leading companies in the automotive industry. Professional Master Automotive Interior Design 2020-2021 Automotive Master Professional Ángel Álvarez, package 3 #3 General Learning course outcomes objectives By the end of the course, students should be able to: - Understand the context of automotive design based The objectives of this course are: on its historical progress and considering the potential impact of culture, society, economy and technology. - To redefine the morphology of a vehicle’s interior space, - Acquire knowledge of the sector’s various conditioned by new technologies specific languages that help to engender such as artificial intelligence or the collaboration among multidisciplinary teams. Internet of Things (IoT) and their relation to the connected car. - Apply the design process in developing complex projects in the automotive and mobility field. - To design solutions that facilitate user-vehicle interaction to combine - Effectively communicate projects. digital, physical and services through user experience (UX Design) - Apply specific technical design tools, such as a differentiating factor in the as research, conceptualisation, development transport design of the future. and project communication. - To conduct research and innovate through materials (smart, interactive surfaces and structures) by applying the criteria of sustainability, ergonomics and safety. - To apply colour, trim and lighting knowledge in the interior space to create atmospheres adapted to brands and users in order to define unique personalised spaces. - To reinforce the specific tools of transport design: 3D modelling, analogue and digital sketching. - To learn about the manufacturing systems of various elements Connections, concept proposal for BMW of a vehicle’s interior. - To integrate social, technical and sustainable variables into the work methodology of students in order to develop solutions through systemic design. 4 #4 Target #5 Career Audience outlook - Graduates in disciplines related to The Master course prepares students design, preferably transport design, to add value to companies linked to the interior design, industrial design, automotive sector, with the ability to join architecture or engineering, who various departments: modelling, colour want to acquire the necessary and trim, interiors, components and UX. tools to tackle an interior design project in the automotive sector in an effective manner. - Professionals from the automotive sector. Specific requirements: - An advanced knowledge of 3D modelling is essential. - Advanced level of sketching. - All students have to present a CV and portfolio with their own projects in both academic and professional fields. Levelling courses must be taken if required. Professional Master Automotive Interior Design 2020-2021 Automotive Master Professional Javier Fernández 5 IED master Specific Barcelona course methodology methodology IED Master school provides continuing The main challenge of the course is to convey training, qualifications, specialisations and its contents and welcome the collaboration of the chance to keep up-to-date with all various companies, institutions and professionals aspects of design, backed by the rich historic from different sectors linked to future mobility. and cultural heritage of Italian design. Completing the subjects includes crosscutting Our strategy for the future is always in tune with seminars and workshops that are held with social, environmental and financial macrotrends, guest specialists in order to develop different and we keep a watchful eye on the changes that topics of interest in a practical manner, thereby our cities and surroundings will need to adapt to consolidating the knowledge obtained in over the coming 30 years. We believe that we can the theoretical and practical subjects. provide answers and solutions through design. The Master includes the collaboration of a Our teaching here at IED Master is based on teaching team comprising leading professionals the four scenarios we consider crucial to face specialising in each of the areas of study. the needs of the future: design for sustainable development, design for new business models, The working method is necessarily active design for new media and design for people. and applicable to professional reality, and also includes the freedom of ideas, experimentation Our goal is to train professionals who are capable and hypotheses generated by the students. of harnessing cultural values and design tools to not only overcome the challenges of the future, An essential part of the learning process but create and drive innovation. We want our comprises observation, analysis and students to take responsibility for their training experimentation, which is why both the theoretical path and learn how to steer it with the support classes and projects are supported by outings and and tutoring of experts and professionals. visits. These provide students with the opportunity to learn about the automotive and mobility At IED Master, we see the School as a world in Barcelona as guided by professionals. laboratory where students can be innovative, enterprising and a driving force; where they are free to experiment and create. The training programme of our Master courses comprises both specific and common modules. Specific module: Own set of Master content through which professional specialisation is developed by combining theoretical and practical classes, visits, conferences or workshops. Common module: This module promotes a common culture within the IED Barcelona community. It comprises one classroom subject and online subjects that address the foundations, cultural and methodological aspects of design culture, communication tools and personal promotion. 6 #6 monitoring. Sketch modeling Teaching - Color & Trim I - Concept, method Programme - UX PROJECT DEVELOPMENT The projects completed during the course Content include contents linked to ergonomics, vehicle interior architecture and various design methods. Students combine research, Specific Module of the conceptualisation and the proposal of future detailed design solutions that can Master in Automotive provide credibility to their proposals. Interior Design - Personal project It is organized in 4 related and confluent - Ergonomics blocks: Knowledge and research, - Concept Techniques and tools, Project development - Color & Trim II and Project communication. - Tutoring advice KNOWLEDGE AND RESEARCH PROJECT COMMUNICATION Automotive design implies having a holistic Storytelling in order to generate ideas and approach in which sociology, anthropology visually explain new vehicle concepts. and even philosophy need to be considered in order to propose innovative solutions. - Specific portfolio for automotive design The starting point of a design proposal can - Concept, development and final presentation be both the vehicle and systemic design for the public or private mobility of the future. Common Module: - Background, evolution, current affairs in interior design of automobiles Classroom subject - Understand the industry, current and future DESIGNING FOR THE MANY - Concept, speculation This is an educational innovation project set within the framework of courses at the TECHNIQUES AND TOOLS IED Master Barcelona school that has been Students acquire creative skills by completing developed to conduct research into the capacity, Interior Design 2020-2021 Automotive Master Professional intensive drawing exercises and creating strategies and impact of design in constructing prototypes with various