The American Journal of Social Science and Education Innovations IMPACT FACTOR – (ISSN 2689-100x) 2020: 5. 525 Published: October 31, 2020 | Pages: 427-433 Doi: https://doi.org/10.37547/tajssei/Volume02Issue10-69 OCLC - 1121105668

Medialinguistics: A Comprehensive Approach To Media Training

Saodat Khidoyatovna Shamaksudova Senior Lecturer, Department Of "Uzbek And Literature", Faculty Of Print Media And Publishing, University Of Journalism And Mass Communication Of Uzbekistan

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Copyright: Original content from this work may be used under the terms of the creative commons attributes 4.0 licence.

ABSTRACT

The article discusses the concept of media text, areas of their study, aspects of media and the study of media language. The methodological apparatus, internal structure and main sections of media linguistics are considered. As a result of the rapid development in recent years of the level of study of the media in world linguistics, it became known that the language of the media is studied on the basis of its many connections and functions. The research material was collected using Uzbek and foreign literature. The aim of the work is to show the need for an integrated approach to the study of media texts, which is the main object of research in media linguistics.

KEYWORDS

Media linguistics, media text, verbal language, phonological, syntagmatic and stylistic features, cultural linguistics, , cognitive, semantic.

INTRODUCTION

The level of media study in world linguistics has Of course, new approaches to the language of been rapidly developing in recent years. the media are associated not only with general Currently, the language of the media is being trends in the development of world linguistics. studied in terms of its many connections and The changing tasks of the media, the functions. This includes media language and transitional processes taking place in society thinking, media language and society, media have a direct impact on this. This makes us language and cultural studies, media language understand the language of the media, taking and politics. into account the processes taking place in society from the point of view of culture,

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politics and ideology. The verbal language used logical relationships, but also the speaker's

in interpersonal communication manifests its relationship to his own thought; I want to main features in a unique way in the process of express not only what I say, but also myself, mass communication. (3, 19.) and in this way the psychological factor is The language of publicistic and artistic works of added to the logical factor, saturating it in that period can be studied for the purpose of every sense. " (4, 35.) scientific study of the state of the language in In modern literature on linguistics, four to five a particular historical period, its specific functions of language are mainly noted. For features, lexical, phonetic and grammatical example, V.A. Avrorin emphasizes the need to variations, general and various aspects of the distinguish between communicative (means of language with its current state. In this case, the communication), expressive (expression of language of printed materials, works of art, ideas), constructive (formation of ideas), written monuments of that period serves only accumulative (accumulation, storage of social as material for research with the same experience and knowledge) functions of purpose. In describing and studying the history language. (1, 44.) of the language, this path has been preserved as the oldest and strongest linguistic tradition. THE MAIN PART A lot of research has been carried out in this Therefore, when studying the language of the direction in Uzbek linguistics. Among such media, it has become a tradition to study it works are famous linguists A. Rustamov, G. primarily from a methodological (stylistic) Abdurakhmanov, F. Abdullaev, H. Doniyorov, point of view. A number of linguists have B. Bafoev, F. Ishakov, B. Turdialiev, T. worked on the language and style of the Dzhumaev, Sh. Shoabdurakhmonov, M. media. They include Vinokur G.O., Vakurov Askarova, A. Can be shown many works by V.N., Solganik G.Ya., Sadullaev G.O., Khodzhiev, A. Gulomov1 and others. Abdusaidov A., Abdurakhmonov A., The main goal of studying the language of the Shomaksudov A., Rasulov I., Kungurov R., media in the “stylistic aspect” is, of course, Rustamov H., Kudratov. T., Toshaliev I., Tozhiev different. The problem here is that the Yo. and many other works can be cited as language has different functions. The famous examples. scientist G.O. Vinokur notes that the In recent years, the concept of media text has communicative and expressive functions of been widely used in the modern information language began to differ from linguistics in world. The concept of media text emerged in ancient times. But human language wants to the twentieth century as a new hierarchy of express not only related concepts and their

1 Abdurahmonov G., Rustamov A. Grammatical and Uzbek literary language. –T: Fan, 1981., Jumaev features of Navoi language.-T: Science, 1984., T. Linguistic features of the works of Umar Baki. NDA., Abdullaev F. On the harmony of sounds in the -T., 1997., Shoabdurahmonov Sh., Asqarova M., language of Alisher Navoi's works // OTA., 1996, №5., Hojiev A. and others. Modern Uzbek literary Doniyorov H. Alisher Navoi and Uzbek literary language. –T .: Teacher, 1990., Gulomov A., Askarova language. –T., 1972., Bafoev B. Vocabulary of Navoi's M. Modern Uzbek literary language. . –T .: works. –T: Fan, 1983., Ishakov F. Gulkhani's work Teacher, 1978. "Zarbulmasal". –T: Fan, 1976., Turdialiev B. Hamza

The USA Journals Volume 02 Issue 10 -2020 428 The American Journal of Social Science and Education Innovations IMPACT FACTOR – (ISSN 2689-100x) 2020: 5. 525 Published: October 31, 2020 | Pages: 427-433 Doi: https://doi.org/10.37547/tajssei/Volume02Issue10-69 OCLC - 1121105668

text associated with film, radio, television, Sociolinguistic, cognitive, semantic,

video, Internet and mobile phones, replacing psycholinguistic, pragmatic and cultural, traditional printed text as a result of the rapid discursive principles open up a wide range of development of the media. The concept of possibilities for a complete understanding of media text is widely used mainly in the field of the unique sociolinguistic phenomenon called media. the language of the media. The study of the media language in such aspects also requires In this sense, the main attention was paid to the study of important features of the the study of media texts. A number of studies processes of speech influence. (3, 19.) have been carried out in recent years. Volkov A.A., Volodina M.N., Demyankov V.N., An integrated approach to media research is Dobrosklonskaya T.G., Ivanova L.Yu., Klushina currently being developed. This educational G.I., Kobozeva I.M. Kochiboev A., Makhmudov and scientific direction in German is called N., Melnik G.S., Tepyashina A.N., Mirsanov G., Medienwissenshaft, and in accordance with Pardaev A., Ruziev F., Makhamadaliev H., the English scientific traditions of Smetanina S.I., Solganik G.Ya., Shevelevsky I. medialingustic - medialinguistics. Within the M., Bakieva G.Kh., Teshabaeva D.M., Israil M.I., framework of this new direction of linguistics, Tashmukhamedova L.I. and a number of various areas of study of media texts were linguists have studied media texts and their combined. All of them represent the dialectical features in their research. integrity of linguistic and media characteristics, and three scales of median speech are RESULTS AND DISCUSSION manifested: a text-to-word scale, videotape or New approaches to the study of media texts graphic images of words, and the volume of are associated not only with general trends in the soundtrack (volume of sound the development of world linguistics. Changing synchronization). tasks of mass communication, transitional Media texts are considered within the processes taking place in society also have a framework of different schools and directions: direct impact on this. This makes us understand from the point of view of , the text of mass communication, taking into functional methodology, discourse theory, account the processes taking place in society content analysis, cognitive linguistics, from the point of view of culture, politics and rhetorical criticism. The attention of ideology. (2, 8.) researchers is attracted by a variety of topics: The emergence of speech linguistics, which these are methods for determining the studies language as speech, that is, a dynamic functional and methodological status of the phenomenon, also led to radical changes in media language, as well as methods for world linguistics. describing various media texts and linguistic media technologies of the influence and The verbal language used in interpersonal influence of sociocultural factors on media. communication shows its main features in the process of mass communication. (4, 11.) An analysis of the activities of representatives of this field allows us to emphasize that at the end of the twentieth century, all the necessary

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conditions were created for the formalization is a more stable set of components. Currently,

of knowledge and experience accumulated in there are six main sections of media linguistics, the study of the language of the media in an the structure of which is built around the independent scientific direction. In other following main themes: words, the total volume of research in the field 1. Determine the internal linguistic status of of media texts has reached a "critical peak", the language of the media, the description which has proposed a new quality of research of the language-speech, text-discourse in in this area - an integrated approach to media terms of the basic paradigm; linguistics, including the study of media 2. The possibility of functional and language. methodological differentiation of media The term "media linguistics" is derived from its discourse, the ability to classify texts resemblance to a number of related terms according to the level at which they used in new academic disciplines that are perform the main functions of language emerging in the discipline field. The term itself and distribution channel (press, radio, combines two main components - "media" and television, Internet); "linguistics", and the subject of this new 3. Typology of media performances, genre science is the study of the function of language classification of media texts, determination in the field of mass communication. That is, of the main types of texts - news, analytical media linguistics studies a specific area of information and reviews, journalism, speech use - the language of the media. (5, advertising; 509.) Therefore, media linguistics is the field of 4. Linguistic and stylistic features of the main study of media texts. types of media texts; 5. Extralinguistic components of media The ways of creating and distributing media discourse, for example: production, texts depend on their linguistic volumetric distribution and perception of media texts, characteristics, functional-genre classification, socio-cultural and ideological context, phonological, syntagmatic and stylistic peculiarities of media interpretation, meta- features, interpretive properties, cultural information, culturally specific features; characteristics, ideological modeling, 6. Linguistic technologies that affect pragmalinguistic value. individual and public consciousness The methodological apparatus of media (linguistic component of propaganda, linguistics unites the achievements of all manipulation methods, methods of directions in the study of media texts. These political information and information include discourse analysis, functional stylistics management, public relations). and cultural linguistics (language culture). (3, Although the terminological apparatus of 28.) media linguistics is now being formed, we can The next factor that makes it possible to identify a number of specific terms that are distinguish media linguistics as a separate widely used to describe the functioning of the scientific field is its internal structure, which, language in the media. Basically, these are although it is at the stage of formation today, words and phrases formed on the lexical basis

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of the media. For example, media text, media 2. Content analysis or a method of content

language, media landscape, features and analysis based on statistical calculation of characteristics of media language, linguistic specially selected text units. technologies of influence, and much more. Like 3. The method of discourse analysis, based on other sciences that arise at the intersection of a discursive concept and allowing to disciplines, media linguistics naturally determine the ratio of the linguistic and combines the features of two scientific extraistic sides of the text. disciplines: on the one hand, it relies on a 4. The method of critical linguistics (or generalized base of linguistic research, on the rhetorical criticism), revealing the hidden other hand, it is part of the general system of political and ideological component of the media communications - a new scientific media text. direction. Engaged in a comprehensive study 5. The method of cognitive analysis, based on of the media. (5, 509.) the study of conceptual aspects of popular texts and aimed at determining the Today, all methods of text processing are used relationship between reality and its media to study media texts: from traditional methods representations. of structural and structural analysis to the 6. And, finally, the method of analysis of discursive, sociological and cultural linguoculturological (linguoculturological) studies. Such a broad methodological base was analysis, based on the identification of formed primarily as a result of an culturally significant components of the interdisciplinary study of media texts. The text, such as reality, assimilated, foreign combination of various methods for analyzing words, equivalent lexical units, etc. about media texts in the field of media linguistics to the features. obtain a comprehensive understanding of the real features of the media, its style, the Obviously, the group of methods of linguistic characteristics of individual and public analysis is important in the field of media consciousness, methods of interaction linguistics. between oral and media, ideological modality, The methods of linguistic analysis are a group the role of culturally significant components of traditional methods of semantic, stylistic, allows. morphological, syntactic analysis of media Among the most effective and common texts in linguistics. This study of media texts methods for studying media text are the has a long and fruitful tradition. (6, 37.) following: Particularly important is the method of 1. A whole group of methods of linguistic continuous text analysis, which makes it analysis, allowing to determine the main possible to determine the rules for features and characteristics of the text at constructing a media text at the syntagmatic different levels of language: lexical, and methodological level. At the syntagmatic syntagmatic (compatibility), stylistic (using level, the analysis reveals a stable paradigm of tropes, comparisons, metaphors and other consistency characteristic of a particular type stylistic means), sociolinguistic. of text. For example, the syntagmatic form of news (informational texts) is based primarily

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on verbal expressions. Syntagmatic analysis of antonyms, polysemantic words, obsolete

media texts also makes it possible to single out words, new words, , stable all groups of continuous thematic sets, which combinations (phrases, figurative are always repeated when a certain media peak expressions, proverbs and translations is illuminated. (metaphor, metonymy, diagnostics, i.e. intoxication, exaggeration, belittling, The method of stylistic analysis is also of great irony, retelling, sarcasm); importance, since its goal is to identify various • morphological features of the text (various methodological tools and their role in the morphological suffixes added to words in implementation of the general communicative the text serve to express different point of view of the media text. It is known that meanings in the text (respect, arrogance, the style of speaking in the media is very rich stubbornness, pitching, neglect, border, and colorful. Texts related to information ridicule), positive or negative attitude of analysis, journalism and advertising are filled the author to reality); with patterns, comparisons, metaphors and • Syntactic features of the text (syntactic other stylistic tools used to influence parallelism, emotional speech, rhetorical audiences. At the same time, special attention interrogative speech, inversion, ellipsis, is paid to the use of metaphors, their ability to gradation, antithesis, differentiation, accurately reflect the truth through vivid and analogy). (12, 69) memorable images is widely used in journalistic practice around the world. Examples of such The review of methods for studying media metaphors as "hearth", "hot spot", "political texts ended in practice with the media- arena", "economic support", "information linguistic method, the essence of which is to explosion" can be easily found on the pages of identify and describe the patterns of the world press in different . interaction between oral and media series, study the features of the use of media-level When conducting research in the field of media symbols, as well as various options for linguistics, it is important to use the linguistic combinations of elements of media texts at all features of media texts, methods of analysis levels: word, word - graphics, design - picture that allow to determine the structure of media and so on. It is important to remember that texts, analysis of the linguistic, methodological multilevel media text components can be and genre features of media texts. combined according to different principles - Media texts can be studied on the following images, additions, reinforcement, contrast, grounds: conflict of values, etc., in order to produce certain effects and increase the impact on the • Phonetic and phonological features of the audience. (6, 508). text (more than one vowel, more than one consonant, incorrect pronunciation of There are different views on the study of media words (intentionally), alliteration, texts. It depends on what aspect of the assonance, etc.); approach to studying them. The role of media • Lexical and semantic features of the text texts, which are now actively used in all types (synonyms, figurative words, paronyms, of media, in the development of a common

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language is very important. Therefore, it is 8. Sa'dullaev S.D. Yazyk i stil sredstv massovoy

important to study media texts from different informatsii.- T .: 2002. angles. 9. Modern media text: uchebnoe posobie / otv. ed. N.A. Kuzmina. - Omsk, 2011. CONCLUSION 10. Abdusattorov R., Language and style of In conclusion, we note that there are different mass media. Study guide. -T.: University. approaches to the study of media texts. Of 2006. these, the group of methods of linguistic 11. Shomaksudov A., Rasulov I., Kungurov R., analysis is important. When studying the Rustamov H. Stylistics of the Uzbek linguistic, stylistic and genre features of media language. - T.: Teacher. 1983. texts, the method of continuous text analysis is 12. Shamaqsudova S.X., Israel M.I. Written text of great importance, which makes it possible to in the media. Speech and discussion. – T.: determine the rules for constructing a media Economics and Finance, 2018. text at a syntagmatic and methodological level.

Also, the purpose of the method of stylistic analysis, which is important in the study of media texts, is to identify various methodological tools and their role in the implementation of the general communicative point of view of the media text.

REFERENCES

1. Avrorin V.A. Problems of studying the functional side of the tongue., -L.: 1975. 2. Bakieva. G. X., Teshabaeva D.M. Text in the media. Monograph. –T.: Turon-Iqbol, 2019. 3. Bakieva G.X., Teshabaeva D.M. The language of the media. –T.: 2020. 4. Vinokur G.O. O yazyke xudojestvennoy literatury. –M.: 1991. 5. Volodina M.N. Yazyk SMI as osobyy vid sotsialnogo vzaimoleystviya // Yazyk SMI as object mejdistsiplinarnogo issledovaniya. Ch.2. - M.: 2004. 6. Dobrosklonskaya T.G. Yazyk sredstv massovoy informatsii. –M.: KDU, Dobrosvet, 2018. URL: https: // bookonlime.ru/node/509/ 7. Israel M.I., Tashmukhamedova L.I. The art of public speaking. –T.: 6, Publisher. 2019.

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