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The Use of the Media in Arabic Language Teaching and Research Proceedings of The 11th International Multi-Conference on Society, Cybernetics and Informatics (IMSCI 2017) The Use of the Media in Arabic Language Teaching and Research Olga BERNIKOVA Faculty of Asian and African Studies, Laboratory for Analysis and Modelling of Social Processes, St Petersburg State University, 199034, 11, Universitetskaya nab., St Petersburg, Russia [email protected] and Oleg REDKIN Faculty of Asian and African Studies, Laboratory for Analysis and Modelling of Social Processes, St Petersburg State University, 199034, 11, Universitetskaya nab., St Petersburg, Russia [email protected] ABSTRACT 1. INTRODUCTION The role of media in the present-day world Modern informational society creates new cannot be overestimated. They reflect key challenges both for research and education, tendencies of the modern world in general and which should be flexible, reflecting new language evolution in particular. Spread of achievements of science and tendencies in digital media opened new opportunities for social development. Implementation of the linguistic analysis and provided new topics for latest results of scientific activity in pedagogical investigation. The paper aims at analyzing the practice provides success in teaching any role of mass media in Arabic teaching and discipline. Today changes in dynamic world are research, taking into consideration peculiarities most vividly reflected in the media, which has of the language of the media and modern become a mirror of all spears of society linguistic situation in the Arabic-speaking evolution. world. Recently media of the Middle East That is why the use of content analysis of the countries has undergone modernization changes media when conducting research in various due to transformations of political regimes, fields of science is widespread. globalization, and technological advances. During the last decades, the media in the These changes affected the language of mass Middle East has undergone quantitative and media, primarily its vocabulary. ICT qualitative modernization due to changes in development made the Arabic language to coin political regimes, deep involvement of the Arab ¡ ¢ £ ¤ ¥ ¦ ¢ § ¨ © £ ¥ new terminology, countries in the global system of international appearance of new meanings of words. These relations and technological and informational tendencies may be found in the language of revolution. These changes consequently media, which mirrors modern trends in the affected the language of the media. social development. That is why the use of The present paper aims at analyzing the role of media in Arabic teaching is compulsory, since it mass media in Arabic teaching and research, provides interdisciplinary approach, which is taking into consideration peculiarities of the necessary for the training of highly qualified language of the media in general and modern specialists, ready to problem-solving. linguistic situation in the Arabic-speaking world in particular. The following issues will be Keywords : Arabic, mass media, education, discussed in the article: language. 34 Proceedings of The 11th International Multi-Conference on Society, Cybernetics and Informatics (IMSCI 2017) language of media: interaction and Interest in how media language affects relation; attitudes and opinions in society through the way it presents people and issues. peculiarities of the language of the Availability, media language is easier to Arabic media in the course of the collect than conversation. linguistic situation in the Arab world; Media language can tell us things both about media and about language [2]. importance of the use of the media in Arabic language teaching and its All of the issues mentioned above are extremely methodology (including social media). important when we talk about research of the media language as whole and the language of The research is based upon personal authors Arabic media in particular. However in reality experience with the regard of the literary review we note that media linguistics studies how to of the topic under discussion. produce media text (written or oral), rather than verifies real linguistic peculiarities. This circumstance is connected with the fact that the 2. MEDIA LANGUAGE RESEARCH: key works on media linguistics and the main KEY APPROACHES editions of magazines with the similar titles go back to the departments of journalism (not Studying the language of the media can be the linguistics or philology) and are written by object of research for journalism, linguistics, specialists in this field. sociology, history, etc. However, depending on Review of the available literature confirms the the field of science in which research is carried fact that in reality media linguistics is primarily out, its objectives as well as the methodology of engaged in the study of a features of the main the work may vary. Thus, the papers on media types of media texts - news, advertising, various research focus on the subject itself, its aspects media discourse in the context of emotional concepts and stylistics. Linguists in intercultural communication, problems of their turn are primarily interested in the features reflection ideology in press, regards language of the language on different linguistic levels use as an interface between cognitive and (morphology, vocabulary, semantics, social, etc. (See, e.g. [1], [3], [4], [5]). phonology, etc.). Meanwhile for the linguists, media text is the The development of electronic media has source for the analysis of the language itself and contributed to the emergence of a new branch its development. The latter entails a difference of scientific knowledge media linguistics, in the aims and objectives of different kinds of which studies the functioning of the language of studies and methodologies used. For successful the media [1]. Professor A. Bell from the conducting of interdisciplinary research (which University of Auckland, who is especially well also includes studying the language of the known for his pioneering work on media media) it is extremely important to determine language and discourse, singled out the the main scientific area of its implementation. following issues, answering the question why to In terms of our research we regard media study media language: language as a source of language data for Accessibility of media as a source of research and teaching purposes. data for some language feature we want to study. Interest in the way the media use some 3. LITERARY REVIEW language feature, also found in ordinary speech. Interest in what media language reveals In addition to the works mentioned above as a mirror of the wider society and culture. different peculiarities of Arabic in media are § £ described by R. Effat in the study 35 Proceedings of The 11th International Multi-Conference on Society, Cybernetics and Informatics (IMSCI 2017) ¢ £ ¤ § ¡ . The author views Arabic as an 4. PECULIARITIES OF THE LANGUAGE important element in the effectiveness of a OF THE ARABIC MEDIA propaganda effort, he also regards such issues as the use of Arabic dialects in press and Mass media in the Arab world defines some peculiarities specific for media Arabic [6]. Mass media (or mass communication) is the A comprehensive analysis of the interaction of field of study, which deals with linguistics, the Arabic language and media is presented in political science, sociology, psychology, ¤ ¡ ¢ £ ¤ § £ ¨ § £ § ¤ history, etc. It offers an interdisciplinary focus Bassiouney. The leading scholars examine and is itself the object of interdisciplinary study. various aspects of media Arabic (code- [11]. The language of the media serves the switching, language variation, orthography and function of communicating cultural identity. In constructions of identity). The work regards to the case of the Arabic language it is inseparable what extent does the Arabic used in the media from the Arabic culture, history, tradition, and reflect social and linguistic realities of Arabic religion [12]. In the last decades media of the speaking audiences and how can our knowledge Middle East has undergone both quantitative of the linguistic reality of the media in the Arab and qualitative modernization changes due to world contribute to teaching the media to transformation of political regimes, deep foreign students who learn Arabic [7]. involvement of the Arab countries in the global Another popular topic in this regard is research system of international relations, the dedicated to borrowings in the Arabic media technological advances of recent years. These language (see, e.g. [8], etc.). changes affected the language of the mass Due to the fact, that media provides an easily media, primarily its vocabulary. Thus, ICT access to its content, it is often used in Big Data development made the Arabic language to coin research. Such issues as modeling and new terminology as well as create approaches visualization of media in Arabic [9], sentiment for the English borrowings adaptation [13]. ¡ ¢ £ ¤ ¥ ¦ ¢ § ¨ © £ ¥ £ ¦ ¦ £ ¢ £ ¨ analysis, social media monitoring are also of The so-called popular nowadays. of new vocabulary and new words meanings. In ¢ £ ¥ £ ¦ ¢ § ¡ ! § § ¨ £ ¢ A. Bill considers common theoretical issues, " # § ¨ ¨ ¤ dealing with language and media interaction in A. Hanafi [14]. £ ¨ © £ © £ ¨ § £ his book [10]. The results of this investigation are available online and every registered user may trace Despite the fact that the language of the Arabic evolution
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