Mobile Computing with Web 2.0: Current State-Of-The-Art, Issues and Challenges

Total Page:16

File Type:pdf, Size:1020Kb

Mobile Computing with Web 2.0: Current State-Of-The-Art, Issues and Challenges https://doi.org/10.48009/2_iis_2008_523-529 MOBILE COMPUTING WITH WEB 2.0: CURRENT STATE-OF-THE-ART, ISSUES AND CHALLENGES Hiren Nagar, Illinois State University, [email protected] Billy B. L. Lim, Illinois State University, [email protected] ABSTRACT: devices. It promises to transcend beyond the limitations The mobile computing with web 2.0 is considered by of the previous generation of mobile devices, enhancing many as the next big wave riding in the field of mobile and enriching the overall experience of using the web computing. Many industry leaders in the web, telecom, through these tiny devices. and cell phone manufacturing arena are taking active interest in exploiting the power of web 2.0 and applying Mobile web 2.0 is about leveraging the power of the it on the mobile platform to bring to the users a set of web, integrating the web services and their features on new and innovative services. With the advanced mobile the mobile platform, and providing the users the rich web services, there are challenges for the design and experience they enjoy on desktop applications. Mobile implementation of the user interfaces for these services. web 2.0 focuses on harnessing the strength and Further, issues such as the lack of open access from capabilities of the applications supported by web 2.0 telecom carriers and lack of open standards for and extends them to the mobile platform, making it application development represent major hindrances to more powerful and usable. The concept of mobile 2.0 mobile web 2.0 becoming a true success in the mobile does not limit itself to only a traditional handheld computing world. This paper describes essential device. In the future, mobile 2.0 devices would be so characteristics of mobile web 2.0, mobile web 2.0 tiny that they could be implanted in our clothing, applications, future possibilities and challenges of physical environment, accessories, and body parts, mobile computing with Web 2.0. enabling us to instantaneously connect to other people laden with such devices, interact with the web Keywords: Mobile web 2.0, Web 2.0, Mobile 2.0. subconsciously and perform other functions now only possible through desktops. This coincides with the W3C INTRODUCTION vision for the web—“Universal Web Access: The Web Anywhere, for Everyone, at Anytime, on Everything” Web 2.0, the next generation web is all about making [1]. the web as platform, harnessing collective intelligence, lightweight and meshup programming models, ESSENTIAL CHARACTERISTICS OF MOBILE WEB 2.0 providing rich user experiences, and approaching application development differently. With all these The concept of mobile web 2.0 and its applications are characteristics, web 2.0 is impacting various possible because of the underlying structure of mobile applications that have been available in traditional web devices and the essential characteristics and guiding such as personal websites, sharing and accessing data, principles that serve as the building blocks on which connecting with other people over the web, etc. It is also mobile web 2.0 relies. having impact on the capabilities of different platforms/devices such as personal computers, mobile Openness: This is one of the most essential characteristics in making mobile web 2.0 a reality. devices and other handheld devices that access such Mobile web 2.0 emphasizes on open standards, open web applications. Specifically, the present mobile source development, and open access. This is why new devices with their limited infrastructure restrict the generation web applications are being built with users’ interaction and limit their ability to interact with XHTML (W3C standard) to avoid cross-browser issues the web applications in a full-fledged manner. and provide consistent browsing across all the platforms and browsers. However, even though the major cell The improvement and enrichment to mobile computing phone vendors support XHTML, there are still and its underlying structure to access the advanced inconsistencies in many existing cell phones, unsettling features of the web is being referred to as mobile web the browsing experience of the user. dotMobi is a 2.0 or simply mobile 2.0. Mobile web 2.0, with myriad company formed by ICANN (Internet Corporation for of possibilities to offer, is changing the way people Assigned Names and Numbers) dedicated to manage interact with the web, pushing their limits up to levels mobile devices and to also serve as the official registry that they could only imagine in the past using mobile for .mobi, a top level domain for mobile web VOL IX, No. 2, 2008 523 Issues in Information Systems Mobile Computing With Web 2.0: Current State-Of-The-Art, Issues And Challenges applications. W3C Mobile Web initiative efforts are Google Mobile adapted content), centers around also focused on standardizing mobile web to deal with creating a small personalized tourist guide with cross-platform and cross-browser issues [2, 19]. carefully chosen options to develop a better understanding of contextual elements and browser The development of open source community on mobile environmental elements in mobile devices. It illustrates web will be another important factor contributing to that the appropriate consideration of cell phone specific mobile web 2.0. The distribution of open-source contextual elements is central to the designing, applications will enable the users to have access to a developing and deploying of mobile web applications wide range of mobile web applications without any with regards to their business and user goals. licensing fee. It will also see a significant contribution from the users/developers further modifying and Affordable pricing: With required support and developing new applications, engendering an overall infrastructure in place, the extent to which the high-end growth in the use of mobile web and population of its mobile web services will be accepted is still determined developers and users [2, 12, 19]. by their pricing. The users should be able to use network at very affordable price to be able to access the Lack of open access is seen as a hindrance to the mobile web content and the services. If broadband widespread growth of mobile web 2.0. The mobile access is still offered at high prices on the mobile service providers are controlling the access of mobile platform, then YouTube, Flickr, Google maps, and other users by enclosing them in the walled gardens and similar services requiring high rate of data transfer will limiting their options. They are simply restricting the remain rarely used on the mobile devices, limiting the users to an exclusive set of information services and capabilities of users using mobile web 2.0 [19]. limiting their open accesses to the Internet content, e- commerce and the other Internet based services. With Innovative business opportunities: The advent of such a limited access to the Internet, the users will not advanced and innovative mobile web 2.0 applications be able to enjoy the services offered by mobile web 2.0 will make it possible for more business opportunities to and its power will never be exploited. So for mobile enter the market and attract even more mobile web web 2.0 to become a reality, the players in this market related services such as Bluetooth, Wi-Fi Entertainment need to open up to this concept and embrace the new download zones and access spots, podcasting, wave of mobile computing. This openness from the cellcasting, blogcasting to cell phones, streaming video service providers is closer to reality in European call to TV, moblogging, etc. There are solutions being countries but there is still a long way to go for the US proposed using QR (Quick Response) codes, image and some Asian countries [2, 5, 12, 19]. recognition, and augmented reality by the market players for easy deployment of the mobile services that Context of use: Designing mobile web applications is will improve the usability experience of these services much more challenging than designing their desktop [19]. counterparts because of various factors: small display, screen attributes, constrained processing power, and the (More) user choices: Similar to web 2.0, there needs to limited keys [22]. Further, as given in [9], “The be an abundance of choices available to the users of convergence of functions and constant addition of new mobile web 2.0 for it to flourish. The users will expect features create layers of complexity in navigation and to see various ways to communicate with others, share usability of mobile user interfaces.” To address these their experiences and content. This next generation of challenges, one of the most essential things for mobile mobile web will need to provide a new dimension of developers to understand is the context of use. The social networking for connecting with people. Instead of questions of what, where, when how, and who with the call a contact option in cell phones, there will be an respect to mobile web access must be answered. A user option to connect to a contact, where one can chat, talk, may want to read the latest news, see the current soccer leave a message, share content, and see each other score, subscribe to a stock feed, publish and comment through embedded cameras in the cell phones. There are on blogs, find a restaurant in a given zip code, ping a many other innovative mobile web applications that friend and many more at any point in time [18, 20]. The have been envisioned, some of which are detailed in the application needs to provide the answers in the next section. appropriate context. APPLICATIONS OF MOBILE WEB 2.0 An experiment to understand the different contextual This section presents mobile web 2.0 applications that aspects of mobile access was carried out at Gotomobile are more innovative and are gaining popularity among [20].
Recommended publications
  • 2017 Colorado Tech
    BizWest | | 2017 Colorado TECH $100 CHEERS, CHALLENGES FOR • Colorado companies help to propel • UCAR, NREL to co-anchor COLORADO’S TECH INDUSTRY fledgling drone industry forward The Innovation Corridor at WTC Denver • Startup creating platform for patents, • Symmetry Storage plans to grow its app crowdfunding, idea protection for storage solutions ‘city by city’ • Two-man company in Fort Collins The Directory: info on innovating backup cameras for autos 2,400+ Colorado Tech Firms Presented by: BizWest GO FAST WITH FIBER Stay productive with Fiber LET’S GET DOWN Internet’s upload and download speeds up to 1 Gig. (Some speeds TO BUSINESS. may not be available in your area.) BE MORE EFFICIENT WITH MANAGED OFFICE Spend less time managing CenturyLink products and services are designed to help you your technology and more on your business. with your changing business needs, so you can focus on growing your business. Now that’s helpful, seriously. STAY CONNECTED WITH HOSTED VOIP Automatically reroute calls from your desk phone to any phone you want. Find out how we can help at GET PREDICTABLE PRICING centurylink.com/helpful WITH A BUSINESS BUNDLE or call 303.992.3765 Keep costs low with a two-year price lock. After that? Your monthly rate stays low. Services not available everywhere. © 2017 CenturyLink. All Rights Reserved. Listed broadband speeds vary due to conditions outside of network control, including customer location and equipment, and are not guaranteed. Price Lock – Applies only to the monthly recurring charges for the required 24-month term of qualifying services; excludes all taxes, fees and surcharges, monthly recurring fees for modem/router and professional installation, and shipping and handling HGGHQTEWUVQOGToUOQFGOQTTQWVGT1ƛGTTGSWKTGUEWUVQOGTVQTGOCKPKPIQQFUVCPFKPICPFVGTOKPCVGUKHEWUVQOGTEJCPIGUVJGKTCEEQWPVKPCP[OCPPGT including any change to the required CenturyLink services (canceled, upgraded, downgraded), telephone number change, or change of physical location of any installed service (including customer moves from location of installed services).
    [Show full text]
  • (12) United States Patent (10) Patent No.: US 8,943,043 B2 Lymberopoulos Et Al
    USOO8943 043B2 (12) United States Patent (10) Patent No.: US 8,943,043 B2 Lymberopoulos et al. (45) Date of Patent: Jan. 27, 2015 (54) DYNAMIC COMMUNITY-BASED CACHE 2007/0100650 A1* 5/2007 Ramer et al. ...................... 705/1 FORMOBILE SEARCH 2007/014.3255 A1 6/2007 Mathur et al. 2007/0214131 A1 9, 2007 Cucerzan et al. 2008.OOO5695 A1 1/2008 OZZie et al. (75) Inventors: Dimitrios Lymberopoulos, Bellevue, 2008.007 1776 A1 3/2008 Cho et al. WA (US); Emmanouil Koukoumidis, 2008, 0071988 A1 3/2008 Schloter et al. 2008, 0207182 A1 8/2008 Maharajh et al. Athens (GR); Jie Liu, Medina, WA 2008/0243776 A1 10, 2008 Brunner et al. (US); Feng Zhao, Issaquah, WA (US); 2008/0270379 A1 10, 2008 Ramakrishna Douglas Christopher Burger, 2009,0287684 A1 11/2009 Bennett Redmond, WA (US) OTHER PUBLICATIONS (73) Assignee: Microsoft Corporation, Redmond, WA Ku et al., “Location-Based Spatial Query Processing in Wireless (US) Broadcast Environments', IEEE Transactions on Mobile Comput (*) Notice: Subject to any disclaimer, the term of this ing, vol. 7, No. 6, Jun. 2008.* patent is extended or adjusted under 35 (Continued) U.S.C. 154(b) by 378 days. Primary Examiner — James Trujillo (21) Appl. No.: 12/692,626 Assistant Examiner — Mohsen Almani (74) Attorney, Agent, or Firm — Steve Wight; Judy Yee: (22) Filed: Jan. 24, 2010 Micky Minhas (65) Prior Publication Data (57) ABSTRACT US 2011 FO184936A1 Jul. 28, 2011 A “Community-Based Mobile Search Cache' provides vari ous techniques for maximizing the number of query results (51) Int. Cl. served from a local “query cache', thereby significantly lim G06F I7/00 (2006.01) iting the need to connect to the Internet or cloud using 3G or G06F 7/30 (2006.01) other wireless links to service search queries.
    [Show full text]
  • Bachelor Thesis
    BACHELOR THESIS Mobile advertising and marketing A study of how location-based services is developing the mobile advertising eco-system and its business models Sixten Sidfeldt Bachelor of Science Industrial and Management Engineering Luleå University of Technology Department of Business Administration, Technology and Social Sciences ABSTRACT Purpose The goal of this research study was to examine the current state of mobile marketing and advertising. With focus on how location-based services currently transforms the mobile advertising ecosystem and its associated business models. Method The research study was conducted in association with different market leading industry actors, residing from diverse ends of the mobile advertising value-chain. This provided a broader spectrum for the study and the research questions sought answers to. The gathered empirical data was compared with existing theories providing possibility for further analysis and ultimately to draw conclusions for the research questions. Conclusion The research study concluded that location-based services will play a pivotal role in the coming years for mobile marketing and advertisement, both from the application perspective but also from mobile search integration. The market of location-based advertising is currently in an early stage, but shows high growth potential. The research study also concluded that location-based advertising follows the theories of regular mobile advertising, with the main exception that everything revolves around location. This provided difficulties for the parties involved, since location adds geodata that can that enable identification of specific end-users, as in the location gate scandal. To overcome this dilemma actors clearly- and openly reveal their strategy, on geodata harvesting.
    [Show full text]
  • Gerrit Heinemann Christian Gaiser the Future of Location-Based
    Management for Professionals Gerrit Heinemann Christian Gaiser Social Local Mobile The Future of Location-based Services Management for Professionals More information about this series at http://www.springer.com/series/10101 Gerrit Heinemann • Christian Gaiser Social – Local – Mobile The Future of Location-based Services Gerrit Heinemann Christian Gaiser eWeb Research Center Chief Executive Officer (CEO) Niederrhein University Bonial International GmbH Mo¨nchengladbach Berlin Germany Germany Translation from German language edition: SoLoMo – Always-on im Handel by Gerrit Heinemann Copyright # Springer Fachmedien Wiesbaden 2014 Springer Fachmedien Wiesbaden is a part of Springer Science+Business Media All Rights Reserved ISSN 2192-8096 ISSN 2192-810X (electronic) ISBN 978-3-662-43963-0 ISBN 978-3-662-43964-7 (eBook) DOI 10.1007/978-3-662-43964-7 Springer Heidelberg New York Dordrecht London Library of Congress Control Number: 2014953248 # Springer-Verlag Berlin Heidelberg 2015 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. Exempted from this legal reservation are brief excerpts in connection with reviews or scholarly analysis or material supplied specifically for the purpose of being entered and executed on a computer system, for exclusive use by the purchaser of the work. Duplication of this publication or parts thereof is permitted only under the provisions of the Copyright Law of the Publisher’s location, in its current version, and permission for use must always be obtained from Springer.
    [Show full text]
  • Mobile LBS: Status Update & Platform Assessment
    Wireless Media Mobile LBS: Status Update & Platform Assessment Wireless Media Strategies (WMS) Report Snapshot This report provides Strategy Analytics’ high-level outlook for handset-based location-based services. Rising GPS penetration, the growing popularity of taxi- sharing, carpooling, and ride-sharing apps, third-party content integration into popular map applications, and the emerging wearables device category provide opportunities for growth and development in mobile LBS. This report also includes an update of our assessment of global location-platform leaders, HERE, Google, TomTom and Apple. November 2016 Nitesh Patel +441908423621 Tel: Email: [email protected] www.strategyanalytics.com Wireless Media Contents 1. Executive Summary 3 2. Key Trends in Mobile LBS 4 2.1 Reported Mobile LBS Use and Adoption 5 2.2 Mobile Maps & Direction Use in Context 6 2.3 Mobile Location Capability to Boost Emerging Market Opportunities 9 2.3.1 GPS handset penetration rises in the entry tier 9 2.4 New Trends in Urban Mobility 10 2.5 From Maps & Navigation to All-in-One Travel Planning Apps 11 2.6 Wearables Remain a Growth Opportunity 13 3. Location Platform Benchmark Update 16 3.1 Overall Assessment 21 Exhibits Exhibit 1: Overall Mobile Map & Directions Use in Context: Asia, Europe, and the US ............................................... 6 Exhibit 2: Regular Mobile Map & Directions Use in Context: Asia, Europe, and the US .............................................. 8 Exhibit 3: Mobile Map & Directions Use across All Countries ...................................................................................... 8 Exhibit 4 Rising Penetration of GPS Handsets by Price Tier ...................................................................................... 10 Exhibit 5 Global Wearable Device Sales by Type ...................................................................................................... 14 Exhibit 6 The Relative Strengths & Weaknesses of Major Location Platforms ..........................................................
    [Show full text]
  • Mobilelocal Media
    ANALYZING MOBILE WEB AND CONTENT DELIVERY 0 2 . 2 0 . 0 9 MobileLocal Media Going Mobile: The Mobile Local Media Opportunity Analyst: Michael Boland Document: Advisory #09-02 Summary: On Feb. 24, The Kelsey Group will of- mal and increased resources to better define them. ficially launch a new program and dedicated area With MLM we will provide the same research, of coverage called Mobile Local Media, a spin- written commentary, conference programming, off from the Interactive Local Media program. industry engagement and thought leadership that The new program will focus specifically on the have defined TKG advisory services for 25 years. growing content delivery opportunities on mo- An introduction to the mobile market opportu- bile devices. Some of these topics were previously nity, and our scope of coverage, is framed in this covered via ILM. However, cultural and techno- Advisory. It also includes new data from TKG’s logical shifts have compelled us to dedicate for- Mobile Local Media Forecast 2008-2013. ‘This Is the Year’ (Just Like Last Year) market over the past decade. “Is this the year of the mobile Web?” The question has The iPhone represents less than 2 percent of the been heard over and over at technology conferences global cellphone market, but sales are accelerating. The of late. Stepping back, claims of the mobile Web’s device is now the fastest selling handset in the United imminent tipping point have been made repeatedly for States, with 15 million sold to date and almost $5 the past several years. So what’s so special about where million sold last quarter.
    [Show full text]
  • 000148828.Pdf
    III IV V VI VII VIII IX X Objectives......................................................................................................................................................... 1 Motivation ........................................................................................................................................................ 2 Relevance ......................................................................................................................................................... 3 Structure of the dissertation ............................................................................................................................. 3 Part 2 Chapter 1 / FROM PARTICIPATION TO INTERACTION.......................................................................... 9 Part 2 Chapter 2 / THE NEW INTERACTIVITIES ............................................................................................. 15 Part 2 Chapter 2 Subchapter 1 / ASPECTS OF USABILITY & ERGONOMICS ................................................... 18 Navigation & manipulation schema ................................................................................................................. 20 System and application information ................................................................................................................ 22 User interface presentation ............................................................................................................................ 23 Part 2 Chapter 2 Subchapter 2 /
    [Show full text]
  • Location-Based Advertising the Key to Unlocking the Most Value in the Mobile Advertising and Location-Based Services Markets
    Location-Based Advertising The Key to Unlocking the Most Value in the Mobile Advertising and Location-Based Services Markets Written by: Lisa Peterson Rob Groot Edited by: Matteo Luccio 9812 Falls Rd., #114, Suite 300 Potomac, MD (301) 440-6885 www.petersonmobility.com December 2009 Page 1 of 39 About the Authors and the Editor Authors Lisa Peterson is Founder and President of Peterson Mobility Solutions, LLC, a company that provides strategic consulting and professional services tailored to the wireless industry, with emphasis on location-based services and mobile data applications. Peterson Mobility Solutions’ clients include wireless carriers and MVNOs, wireless application service providers, content providers, telecom suppliers, and enterprises. Ms. Peterson has over 17 years of experience in the telecom industry, with proven success in analyzing markets and developing winning product, marketing, partnership, and channel strategies for wireless voice and data service providers. Prior to forming a consulting practice in 2006, Ms. Peterson held management and senior staff positions in Products & Services, Marketing, Network Engineering, and Finance at Sprint-Nextel and MCI Communications (now Verizon Business). Most notably, as a Sr. Manager at Sprint-Nextel, Ms. Peterson helped to pioneer Location Based Services by cultivating relationships with LBS software developers and device manufacturers to successfully launch and monetize a wide array of wireless GPS-enabled enterprise and consumer applications. Key accomplishments included the launch of the first, mobile phone-based, MRM and GPS Navigation solutions in the U.S. Ms. Peterson is a subject matter expert in wireless location technologies and is a frequent speaker at industry conferences and events.
    [Show full text]
  • Bilkent-Graduate Catalog 0.Pdf
    ISBN: 978-605-9788-11-3 bilkent.edu.tr ACADEMIC OFFICERS OF THE UNIVERSITY Ali Doğramacı, Chairman of the Board of Trustees and President of the University CENTRAL ADMINISTRATION DEANS OF FACULTIES Abdullah Atalar, Rector (Chancellor) Ayhan Altıntaş, Faculty of Art, Design, and Architecture (Acting) Adnan Akay, Vice Rector - Provost Mehmet Baray, Faculty of Education (Acting) Kürşat Aydoğan, Vice Rector Ülkü Gürler, Faculty of Business Administration (Acting) Orhan Aytür, Vice Rector Ezhan Karaşan, Faculty of Engineering Cevdet Aykanat, Associate Provost Hitay Özbay, Faculty of Humanities and Letters (Acting) Hitay Özbay, Associate Provost Tayfun Özçelik, Faculty of Science Özgür Ulusoy Associate Provost Turgut Tan, Faculty of Law Erinç Yeldan, Faculty of Economics, Administrative, and Social Sciences (Acting) GRADUATE SCHOOL DIRECTORS Alipaşa Ayas, Graduate School of Education [email protected] Halime Demirkan, Graduate School of Economics and Social Sciences [email protected] Ezhan Karaşan, Graduate School of Engineering and Science [email protected] DEPARTMENT CHAIRS and PROGRAM DIRECTORS Michelle Adams, Neuroscience [email protected] Adnan Akay, Mechanical Engineering [email protected] M. Selim Aktürk, Industrial Engineering [email protected] Orhan Arıkan, Electrical and Electronics Engineering [email protected] Fatihcan Atay, Mathematics [email protected] Pınar Bilgin, Political Science and Public Administration [email protected] Hilmi Volkan Demir, Materials Science and Nanotechnology [email protected] Oğuz Gülseren, Physics [email protected] Ahmet Gürata, Communication and Design [email protected] Meltem Gürel, Architecture [email protected] Refet Gürkaynak, Economics [email protected] Ülkü Gürler, Business Administration (Acting) [email protected] H.
    [Show full text]
  • An In-Situ Study of Mobile App & Mobile Search Interactions
    An In-Situ Study of Mobile App & Mobile Search Interactions Juan Pablo Carrascal Karen Church Pompeu Fabra University Yahoo Labs [email protected] [email protected] ABSTRACT queries directly from within these apps. For example, Yelp When trying to satisfy an information need, smartphone users can be used to search for local businesses, Google Maps can frequently transition from mobile search engines to mobile be used to find directions, while IMDB can be used to look for apps and vice versa. However, little is known about the na- movie reviews. Thus the boundaries between mobile search ture of these transitions nor how mobile search and mobile engines and mobile apps have become blurred. apps interact. We report on a 2-week, mixed-method study Smartphone users sometimes switch between mobile search involving 18 Android users, where we collected real-world and other mobile apps to satisfy their information needs. mobile search and mobile app usage data alongside subjective Brown et al. [4] describes one such switching interaction insights on why certain interactions between apps and mobile in which mobile search and mobile maps are used inter- search occur. Our results show that when people engage with changeably — with search being used to find information mobile search they tend to interact with more mobile apps about certain places and maps being used to get directions and for longer durations. We found that certain categories of to those places. It’s likely that such switching interactions apps are used more intensely alongside mobile search. Fur- occur across a diverse range of everyday apps, i.e.
    [Show full text]
  • Mobile Search Use Cases Mobile Search Use Cases
    E EDUC AT IO N Mobile Search Use Cases Mobile Search Use Cases Introduction................................................ 01 AOL Use Cases........................................... 02 iCrossing Use Cases..................................... 03 InfoSpace Use Cases.................................... 04 JumpTap Use Cases..................................... 05 Medio Systems Use Cases .............................06 Microsoft Use Cases..................................... 07 Openwave Use Case..................................... 08 V-ENABLE Use Case.....................................09 Conclusion................................................. 10 Who We Are ...............................................11 The materials found in this document are owned, held, or licensed by the Mobile Marketing Association and are available for personal, non-commercial, and educational use, provided that ownership of the materials is properly cited. Any commercial use of the materials, without the written permission of the Mobile Marketing Association, is strictly prohibited. Mobile Marketing Association Version 87 www.mmaglobal.com © 2007 Mobile Marketing Association, 1670 Broadway, Suite 850, Denver, CO 80202 Mobile Search Use Cases Introduction - JumpTap -- Search for a bank in Los Angeles - JumpTap -- Mobile operator promo for NASCAR Mobile search has been discussed and reviewed throughout the - Medio Systems -- Search for a Killers ringtone mobile, Internet and advertising industries over the past few - Medio Systems -- Shopping for a Honda minivan
    [Show full text]
  • Investigating Collaborative Mobile Search Behaviors
    Investigating Collaborative Mobile Search Behaviors Shahriyar Amini1;2, Vidya Setlur2;3, Zhengxin Xi2;4, Eiji Hayashi1, Jason I. Hong1 Carnegie Mellon University1 Nokia Research Center2 Tableau Software3 IDEO4 Pittsburgh, PA Palo Alto, CA Menlo Park, CA Palo Alto, CA [email protected] [email protected] [email protected] ABSTRACT We also present the results of our exploratory user study with People use mobile devices to search, locate and discover local 21 pairs of participants using a mobile search app that we de- information around them. Mobile local search is frequently veloped to support collaborative searches. We asked each pair a social activity. This paper presents the results of a survey to search for restaurants and choose one where they would and an exploratory user study of collaborative mobile local both like to eat lunch. While we focused on a restaurant search. The survey results show that people frequently search search activity, we believe that this activity shares similar in- with others and that these searches often involve the use of herent properties with other place searching tasks. more than one mobile device. We prototyped a collabora- tive mobile search app, which we used as a tool to investigate RELATED WORK users’ collaborative mobile search behavior. Our study results Recent work has explored users’ mobile search behavior provide insights into how users collaborate while performing through search log analysis and surveys. Search log analy- search. We also provide design considerations to inform fu- sis has provided key insights into search behavior, with mo- ture mobile local search technologies. bile search being inherently different than its desktop coun- terpart.
    [Show full text]