University of Richmond UR Scholarship Repository Honors Theses Student Research 2011 Rosie the Riveter vs. Helen the Homemaker : advertising and the role of women in America after World War II Christina Pfaff Follow this and additional works at: https://scholarship.richmond.edu/honors-theses Part of the Leadership Studies Commons Recommended Citation Pfaff, Christina, "Rosie the Riveter vs. Helen the Homemaker : advertising and the role of women in America after World War II" (2011). Honors Theses. 1265. https://scholarship.richmond.edu/honors-theses/1265 This Thesis is brought to you for free and open access by the Student Research at UR Scholarship Repository. It has been accepted for inclusion in Honors Theses by an authorized administrator of UR Scholarship Repository. For more information, please contact
[email protected]. UNIVERSITYOF RICHMONDLIBRARIES 1111111111111111111111111111111111111111111111111111111111111111 3 3082 01083 6897 Rosie the Riveter vs. Helen the Homemaker: Advertising and the Role of Women in America afier World War II by Christina Pfaff Honors Thesis in Leadership Studies University of Richmond Richmond, VA April 27, 2011 Advisor: Dr. Donelson Forsyth Rosie the Riveter vs. Helen the Homemaker: Advertising and the Role of Women in America afier World War II by Christina Pfaff Honors Thesis in Leadership Studies University of Richmond Richmond, VA April 27, 2011 Advisor: Dr. Donelson Fon,yth Signature Page for Leadership Studies Honors Thesis Rosie the Riveter vs. Helen the Homemaker: Advertising and the Role of Women in America after World War II Thesis presented by Christina Pfaff This is to certify that the thesis prepared by Christina Pfaff has been approved by her committee as satisfactory completion of the thesis requirement to earn honors in leadership studies.