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SENER Amplía Su Negocio En Brasil SENER Expands Its Business in Brazil

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SENER Amplía Su Negocio En Brasil SENER Expands Its Business in Brazil nº45 Mayo / May 2013 noticias SENER amplía su negocio en Brasil SENER expands its business in Brazil ENERGÍA/ POWER TECNOLOGÍA / TECHNOLOGY TRIBUNA / TRIBUNE Vuelta de Obligado, nueva planta de El proceso de Carlos Afonso ciclo combinado en innovación en SENER Pieratoni Gambôa Argentina Vuelta de Obligado, new Innovation’s process at Vicepresidente ejecutivo de ABIMDE combyned-cycle plant in SENER ABIMDE Executive Vice President Argentina SENER noticias mayo / May 2013 1 2 SENER noticias mayo / May 2013 Sumario Contents 4 SENER, paso firme en Brasil / SENER, an important step in Brazil Reportaje / Article 4 SENER, paso firme en Brasil SENER, an important step in Brazil Entrevista / Interview 12 Miguel Méndez, director general de SENER en Sudamérica, y Guido 30 Modelación virtual (BIM) de la nueva sede del BBVA en Madrid Casanova, director de SENER en Brasil Building information Modeling for BBVA’s new Madrid headquarters in Spain Miguel Méndez, General Manager of SENER in South America and Guido Casanova, Director of SENER in Brazil Tribuna / Tribune 17 Las oportunidades del mercado de Defensa en Brasil Opportunities in the Brazilian Defense market 32 Izado de la cúpula metálica del tercer tanque Al día / Up-to-Date 19 Hoisting of the metallic roof for the third tank Corporativa / Corporate 48 Colaboran en este número Edita / Publishing Team Contributors Comunicación/Communication SENER Tecnología / Technology 56 Álvaro Adrián, Verónica Alonso, Redacción / Editorial staff La gestión de la Innovación en SENER Oihana Casas, Mariana Fernández, Jerónimo Angulo, Antonio Ayuso, José Rosana Madroñal, Pilar García, Manuel Belmonte, Guido Casanova, Innovation management at SENER Cristina Vidal Julián Díaz, Josep María Escuer, Enrique Farias, Juan Luis García, Documentación Gráfica Breves / In Brief 61 Soledad Garrido, Michael Hardt, Graphic Documentation Antonio Martínez, Miguel Méndez, Lourdes Olabarría, Dorleta Uraga, Javier Navarro, José Palou, Antonio Marta Fernández, Miriam del Campo, Peco, Darío de la Peña, Raul Pereira, Rosana Madroñal, Oihana Casas Carlos Afonso Pieratoni Gambôa, Diseño y Maquetación Rafael Quintana, Sergio Relloso, Rosa Design and Layout Sacristán, Fréderic de Smet, Jaume Virati Foto de portada: Estadio Arena Fonte Solé, Cristina Tato, Santiago Terol, Nova en Salvador de Bahía (Brasil) Marcin Tomaszewski, Eduardo Urgoiti, Depósito legal Cover photo: Arena Fonte Nova Antonio Valderrama, Mercedes Vega, Legal deposit number stadium in Salvador de Bahía (Brazil) Carolina Vélez, Vicente Yravedra. BI1804-00 Imprenta Grafilur SENER noticias mayo / May 2013 3 Reportaje / Article 4 SENER noticias mayo / May 2013 Reportaje / Article Grandes oportunidades en ingeniería y construcción SENER, paso firme en Brasil Brasil es el quinto país más grande del mundo y, hoy en día, una de las principales economías globales. 200 millones de personas son el capital humano de este país que limita en sus fronteras con todos los estados de Sudamérica a excepción de Ecuador y Chile, y en el que SENER no podía dejar de asentarse, fiel a su estrategia 3i de innovación, inversión e internacionalización. Great opportunities in engineering and construction SENER, an important step in Brazil Brazil is the fifth largest country in the world and, now, one of the most prominent global economies. SENER opted to invest in this country, that borders every South American country with the exception of Ecuador and Chile and has a human capital of 200 million people, in accordance with its 3i strategy of innovation, investment and internationalization. Nueva línea 4 del metro de São Paulo New line 4 of São Paulo metro SENER noticias mayo / May 2013 5 Reportaje / Article l pilar de la internacionalización es el que ha llevado a la, Uruguay, Chile, Colombia, e incluso Brasil, donde SENER ya ESENER a crear divisiones plenamente operativas en países contaba con contratos en el sector naval. de Europa, África, Asia, Oriente Medio y América. La forma de abordarla es a través de oficinas locales que combinan la La decisión de abrir una oficina en Brasil surgió por varios mo- cultura corporativa propia de una empresa global con la plena tivos, entre ellos la gran estabilidad política y económica del integración en la esencia del país y que, además, consiguen país, así como la creciente necesidad de nuevas infraestruc- mantener la necesaria cercanía con el cliente. turas derivada, tanto de la incorporación de más personas al mercado de consumo, como del descubrimiento de yaci- En el caso de Brasil, su localización estratégica, sus enormes mientos petrolíferos en el mar, a 300 km de la costa brasileña; posibilidades de crecimiento en infraestructuras y una cultura como también de la celebración de grandes acontecimientos cercana han hecho de este país latinoamericano un destino internacionales: el Mundial de Fútbol de 2014 y los Juegos imprescindible para SENER. Olímpicos de Río de Janeiro en 2016. En total, se calcula que Brasil tendrá que multiplicar por diez la capacidad actual tan- to de aeropuertos y puertos, como de carreteras y transporte Una nación con grandes planes de desarrollo urbano. Asimismo, su población creciente demanda nuevas plantas industriales que puedan garantizar el suministro ener- SENER decidió en 2009 que quería ampliar su presencia en gético a largo plazo. América Latina a través de su establecimiento en la primera potencia de la zona: Brasil. Esta decisión se hizo efectiva en Además, Brasil tiene una superficie de más de ocho millones 2010, con la apertura de una oficina en São Paulo. Hasta en- de km2, lo que implica unas necesidades en el campo de la de- tonces, la implantación de SENER en Latinoamérica se con- fensa y la seguridad notables, por ejemplo, en labores de vigi- cretaba en las activas divisiones de México y Argentina, y en lancia de fronteras. Y cuenta con 8.000 km de costa, lo que le proyectos en otros muchos países de la zona, como Venezue- da una destacada presencia en el ámbito naval. Terminal de BRT (Brazil Rail Train) Américo Fontanelle (Río de Janeiro) Américo Fontanelle terminal of BRT(Brazil Rail Train) in Rio de Janeiro 6 SENER noticias mayo / May 2013 Reportaje / Article De este modo, el escenario que presen- taba Brasil para SENER en 2010 ofrecía numerosas posibilidades en las que la empresa, referente internacional en los sectores aeroespacial, infraestructuras y transporte, energía y procesos y naval, podía aportar sus conocimientos. Pero, de acuerdo a la filosofía que dirige cada nueva implantación geográfica del grupo de ingeniería y tecnología, SENER llegó a Brasil con el objetivo de ser una empresa brasileña, compuesta por pro- fesionales del país motivados para abor- dar proyectos en Brasil y en el resto del mundo, e integrados en la cultura de SENER. Hoy en día, cerca de 300 personas con- forman la división de SENER en Brasil, cuya sede central se localiza en São Paulo. Junto a esta oficina principal, SENER cuenta también con otra en Río de Janeiro. Centro de Control de Expresso Tiradentes de São Paulo Control room of Expresso Tiradentes in São Paulo Una ciudad a medida técnica y de prestigio, ha desarrollado proyectos de enorme relevancia en el sector de la ingeniería civil y las infraestruc- Con 21 millones de habitantes, São Paulo es la ciudad más turas, con trabajos como la ingeniería de detalle de la línea 4 grande en términos económicos de Sudamérica y la segunda del metro de São Paulo, la ingeniería básica del metro de Río por población de América Latina. Ciudad industrial por exce- de Janeiro, el proyecto estructural del estadio de Fonte Nova lencia donde se localiza el 63 % de las empresas internaciona- en Bahía para el Mundial de Fútbol, el tren ligero de la Bajada les con sede en Brasil, se dibujaba como un perfecto escenario Santista, el tren ligero de Brasilia, las pistas para ensayos de para establecer el centro estratégico de SENER. Embraer, o el plan director para el Centro de Mantenimiento de la línea aérea TAM, entre otros. En 2010, tras abrir sus primeras oficinas en la ciudad, SENER consigue dos de sus primeros contratos: el control de calidad En 2012, SETEPLA y SENER firmaron un acuerdo por el cual el del estadio de fútbol de Itaquerão, que será la sede del partido grupo de ingeniería adquiría el 48 % de SETEPLA, con la op- inaugural del Mundial de Fútbol en 2014, y la ingeniería básica ción de comprar el resto hasta el año 2015. Las casi 250 per- extendida (FEED en sus siglas en inglés) de la central para el sonas que conforman el equipo humano de SETEPLA llevan reciclaje de aceites usados en la ciudad de Río de Janeiro. a cabo trabajos para los sectores de transportes, industrial, telecomunicaciones, medio ambiente o en el campo de la ar- Los primeros pasos de SENER se centraron, entonces, en el quitectura. La integración en SENER ha posibilitado estable- área de las infraestructuras y la energía, pero la compañía cer numerosas sinergias entre los equipos técnicos de ambas necesitaba crecer exponencialmente en el país y ser percibi- compañías para, hoy en día, ofrecer a los clientes la posibilidad da como una empresa sólida y solvente. Es por esto que, en de desarrollar proyectos completos. 2012, la compañía cerró los acuerdos de compra de las firmas SETEPLA y EXEN. Lo mismo sucede con EXEN, una firma especializada en el sector de energía y petroquímica, cuyo conocimiento del mer- cado y de las peculiaridades del trabajo en Brasil hicieron que Integrando nuevos equipos SENER la eligiera como empresa idónea con la que estable- cer alianzas. EXEN pertenece ya al 100 % al grupo SENER y, SETEPLA, una firma de ingeniería con más de 45 años de al igual que en el caso de SETEPLA, la integración de sus per- historia y reconocida en Brasil como una compañía fuerte, sonas en la cultura de SENER se está llevando a cabo exitosa- SENER noticias mayo / May 2013 7 Reportaje / Article mente, gracias a que las empresas coinciden en los mismos En 2009, SENER y el empresario brasileño Diogo Bueno acor- valores corporativos de compromiso con la calidad, innova- daron desarrollar proyectos de regeneración de aceites con ción e independencia.
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