Premier League Edition

Barcelona-Manchester-Madrid September 8th 2017 Contents

01 TECHNICAL SHEET

02 SUMMER TRANSFERS WINDOW 2017/18

03 SQUADS REVIEW PREMIER LEAGUE

04 CONCLUSIONS

05 ABOUT PRIME TIME SPORT AND SOCCEREX About Football Transfer Review

Mission Football Transfer Review by Prime Time Sport provides since 2009 relevant data and insightful and independent analysis on the variables that influence squad designs and player transfers at main European Clubs

Content 2 releases published every year, related to Summer and Winter transfer windows The objective is to combine the available data in a way that helps to come-up with insightful analysis, rather than the publication of the information itself Addressed to both football industry professionals and those that follow it with special interest Technical Sheet

Specifications Data included refer to main division of English Premier League, Spanish LaLiga Santander, Italian Serie A, German Bundesliga and French Ligue 1 Transfer figures include guaranteed amounts only It includes player transfers that took place until September 1st 2017 Mbappé move from AS Monaco to PSG has been considered at 180m€ transfer despite being announced as a loan Transfer figures are gross of agent fees or revenue share with other stakeholders It is considered that teams where players are landing have paid for transfer fees, regardless of the participation of other investors Loan fees not included unless really relevant Squads review includes only players registered as first team members Team Director: Esteve Calzada Head of content: Bruno Batlle and Aleix Piqué Analysts: Alejandro Jover Event host: LaLiga Collaborates: Soccerex Contents

01 TECHNICAL SHEET

02 SUMMER TRANSFERS WINDOW 2017/18

03 SQUADS REVIEW PREMIER LEAGUE

04 CONCLUSIONS

05 ABOUT PRIME TIME SPORT AND SOCCEREX Contents

01 EUROPEAN FOOTBALL

02 PREMIER LEAGUE Player acquisition spending - Top 5 European leagues

Mio €

4.405

3.235 2.963

2.162 2.238 1.838 1.723 1.544 1.321

2009/10 2010/11 2011/12 2012/13 2013/14 2014/15 2015/16 2016/17 2017/18

Top 5 European Leagues investment in new players continues to grow and hit yet another record high ever, growing 36% to 4,4bio€, 5th consecutive year of growth Player acquisition spending - Top 5 European leagues

Mio €

2014/15 2015/16 2016/17 2017/18

1.573 1.359 1.169 1.028 853 850 664 579 545 574 556 500 518 477 393 303 302 274 190 134

Premier League remains the transfers driving force in Europe by growing another 16% to 1,6bio€, thanks to both TV income and increased business from player sales. Ligue1 is the surprise runner-up after more than 400m€ spent by PSG (853m€ in total). In Italy investment by new Chinese owners at AC Milan was key to see SerieA continue growing (+28% to 850m€.). Bundesliga and LaLiga (highest amount in history) were 4th and 5th with 574 and 556m€ spent respectively % of total investment by top 4 in each league

% 75,6%

61,6% 60,4% 50,2% 49,4%

PSG FC Barcelona AC Milan M.City B.Munich AS Monaco Sevilla Juventus Chelsea B.Dortmund Lille Real Madrid AS Roma M.United RB Leipzig O.Marsella Villarreal Inter Everton Wolfsburg

Ligue 1 is more than ever the most monopolized European league (76% of total investment by top 4, 49% by PSG alone). LaLiga polarization continues to decrease for 4th consecutive season (62%). EPL and Bundesliga are the least polarized tournaments with 50% and 49% respectively invested by top 4 teams 2nd division expenditure – Top 5 European leagues

Mio € 2015/16 2016/17 2017/18

247 232

137

31 35 31 20 16 15 7 5 7 1 1 4

England’s Championship investment stays at record high levels despite 6% decrease to 232m€, more than 4 times the amount spent by all other second division leagues combined Player sales – Top 5 European leagues

Mio €

2014/15 2015/16 2016/17 2017/18

841 746 738 649 671 563 573 569 512 505 484 470 438 460 400 396 324 272 221 192

Player sales income in Premier League grew a whopping 48% to 841m€, highest amount in history and more than any other league. Sales by AS Monaco (accounting for 48% of total) put Ligue1 in 2nd position. All 5 top European league have reached record high income from player sales this summer Net spending - Top 5 European leagues

Mio € 2014/15 2015/16 2016/17 2017/18

790 732 596 465

111 108 122 95 82 84 68 30 15 39

-12 -87 -97 -77 -133 -115

In terms of net spending, EPL seems to play in a different league, but saw a 7% decline (to 732m€) for the first time in 3 years. Ligue1 is back to positive net investment (PSG). LaLiga is the only league showing a negative net spending after collecting more money from player sales than invested in signings Top 10 spending ranking 2017/18

Mio € 418

246 221 210 193 164 158 140 102 91

PSG M.City Chelsea AC Milan FCBarcelona M.United Everton Juve AS Monaco B.Munich

PSG astonishing acquisitions of Neymar and Mbappé resulted in 418m€ spent in player purchases, by far the biggest amount in history by a side in a transfer window (vs 265m€ spent by Real Madrid in 2009/10). Manchester City (signing early in the window) and Chelsea (the other way around) followed the French side at distance. 5 of top 10 teams in expenditure also featured at player sales top 10, which shows how the industry has changed into players trading both ways Top 10 spending ranking 2016/17

Mio € 185 174 170

141 123 113 110 109

83 81

M.United M.City Juventus Chelsea FC Arsenal B.Dormund Inter Tottenham At.Madrid Barcelona Highest spending on summer transfer windows

Mio € 418

265 244 221 210 200 196 193 183 177

17/18 09/10 17/18 17/18 17/18 15/16 14/15 17/18 13/14 01/02

League ? 2 ? ? ? 4 4 ? 3 Winner Position

UCL Semi- ? 1/8 ? ? ? - ? Winner 1/8 Position final

Investment by PSG, Man.City, Chelsea, AC Milan and FC Barcelona beat highest amount of most transfer windows. High amounts spent in new players do not guarantee immediate pitch success Top 5 spending clubs in each league

Mio €

FC Barcelona 192,5 Manchester City 246,0 AC Milan 209,5 Sevilla 61,5 Chelsea 221,0 Juventus 139,7 Real Madrid 46,5 Manchester United 164,4 AS Roma 83,4 Villarreal 42,0 Everton 158,2 Inter 80,5 At.Madrid 37,5 Tottenham 89,1 Fiorentina 66,5

B.Munich 90,5 PSG 418,0 B.Dortmund 82,7 AS Monaco 102,0 RB Leipzig 60,5 Lille 65,0 Wolfsburg 53,0 O.Marsella 60,0 Schalke 04 47,5 O.Lyon 48,5 Investment by promoted teams – Top 5 European leagues

Mio €

48 45 39 12 14

7 5 3 2

Brighton Huddersfield Newcastle Getafe Levante Girona Benevento Spal Hellas Verona

23 19 4 4

Stuttgart Hannover 96 Strasbourg Amiens Troyes

Strong TV income for all Premier League teams translates into highest purchasing power by promoted teams among top European leagues. The absolute top priority is to manage to stay at lucrative Premier League Top 10 teams in player sales income 2017/18

Mio €

358

232

164 129 128 123 121 119 111 107

AS Monaco FC Barcelona B.Dortmund Benfica R.Madrid Chelsea Juventus O.Lyon AS Roma Everton

AS Monaco cashed-in a whopping 358m€ from player sales, by far the highest amount in football history. FC Barcelona -with Neymar triggering his 222m€ release clause- unexpectedly joining usual player sales suspects such as Dortmund, Benfica and now also the likes of Chelsea and Real Madrid Top 10 teams in player sales income 2016/17

Mio€ 159

113 110 98 86 79 79 76 75 66

Juventus Valencia B.Dortmund Napoli Sevilla Liverpool O.Marsella Southampton Sporting CP Benfica Players trading among top teams

Te a m o f Te a m o f P l a y e r M i o € o r i g i n destination

Neymar 222

Morata 80

Matic 45

Bonucci 42

Oxlade-Chamberlain 38

Theo Hernández 30

Danilo 30

Matuidi 20

Players trading business as usual practice means top teams –and even big rivals- have started to sell and buy players from each other. This summer top European teams (with tradition of buying players) exchanged footballers for 507m€ (still 285m€ excl. Neymar) Top European teams player sales ranking

Mio €

FC Barcelona 232,2 Chelsea 122,8 Juventus 120,5 Real Madrid 128,0 Everton 107,4 AS Roma 110,5 Sevilla 77,5 Manchester City 102,3 Torino 79,1 At.Madrid 49,0 Tottenham 99,6 Fiorentina 79,0 Málaga 33,0 Swansea City 77,8 Lazio 69,1

B.Dortmund 163,5 AS Monaco 357,5 B.Leverkusen 79,3 O.Lyon 118,8 Wolfsburg 36,0 PSG 65,0 Köln 34,0 Nice 23,5 Hoffenheim 29,6 Metz 22,6 Most active teams in players trading (spending + sales)

Mio€

Sales 483 460 Signings 65 425 348 344

232 102 265 261 358 123 247 234 24 194 418 107 121 164 246 111 193 221 210 158 140 102 83 83

PSG AS Monaco FC Barcelona M.City Chelsea Everton Juventus B.Dortmund AC Milan AS Roma

Inevitably PSG, AS Monaco and FC Barcelona were the sides with most total trading both ways Top 10 most expensive players 2017/18

Mio€ 222

180

105 85 80 58 53 51 50 49

Neymar Mbappé Dembélé Lukaku Morata Mendy Lacazette Walker B.Silva Sigurdsson

Neymar (222m€) and Mbappé (180) staggering transfer amounts paid by PSG are obviously the most expensive transfers of the summer and of course in history. Dortmund benefited from Neymar transaction by getting FC Barcelona paying 105m€ (+40 in bonuses) for French youngster Dembélé. 7 of 10 most expensive transfers of summer window were still conducted by Premier League sides Top 10 most expensive players 2016/17

Mio€ 105

56 45 45 42 41 41 40 39

Pogba Higuaín Stones Sané Xhaka Mkhitaryan Mané Mustafi João Mário Batshuayi

*Winter window transfers not included Usage top 10 most expensive European signings 2016/17

%Minutes 87%

76% 73% 67% 66% 59% 59% 52%

39%

Higuaín Pogba Xhaka Mustafi Mané Stones João Mário Sané Mkhitaryan Batshuayi

Juventus’ Higuain was the most profitable signing of last season after playing 87% of minutes, followed by Pogba (76%) and Xhaka (73%). Chelsea’s Batshuayi (just 7% of minutes) was the least used of most expensive signings of last year in Europe

*Winter window transfers not included. Calculated on domestic league minutes. Most expensive signings Top 5 spending clubs in each league

Mio €

Dembélé 105 Lukaku 85 Bonucci 42 Paulinho 40 Morata 80 Bernardeschi 40 Vitolo 38 Mendy 58 André Silva 38 Nélson 31 Lacazette 53 Kessié 28 Theo Hernández 30 Walker 51 Conti 25

Tolisso 42 Neymar 222 Yarmolenko 25 Mbappé 180 Coman 21 Keita Baldé 30 Süle 21 Tielemans 25 Kampl 20 Sarr 17 Ranking most expensive transfers ever

Mio€ 222

180

105 105 101 94 90 85 81 80

Neymar Mbappé Pogba Dembélé Bale C.Ronaldo Higuaín Lukaku L.Suárez Morata

Top 5 most expensive signings of this summer have dramatically changed the look of the “hall of fame” of most expensive signings in football history. Neymar and Mbappé have taken over from Pogba’s as most expensive signings in history. Each of PSG, ManUtd, Real Madrid and FC Barcelona have 2 player deals in the top 10 most expensive in history Most expensive transfer in last 8 summer windows

Mio€ 222

101 105 81 74 55 40 45

Age 29 23 26 24 27 24 23 25

Villa Agüero Hulk Bale L.Suárez De Bruyne Pogba Neymar 10/11 11/12 12/13 13/14 14/15 15/16 16/17 17/18

The amount of most expensive transfer of each window has been been steadily growing year after year. Neymar move cost more than 5 times the one from Villa back in 2010 Average age top 10 most expensive transfers last 10 years

years 25,6 25,5 25,4 25,2 24,9 25,0 24,5 24,5

23,6

2009/10 2010/11 2011/12 2012/13 2013/14 2014/15 2015/16 2016/17 2017/18

Never before most expensive players had been that young (23,6 years old in average). Teams are forced to move into younger and more risky players as best senior ones are not for sale or just unaffordable Players changing clubs through release clauses

Te a m o f Te a m o f P l a y e r M i o € o r i g i n destination

Neymar 222,0

Paulinho 40,0

Vitolo 37,5

Theo Hernández 30,0

Dani Ceballos 16,5

Pablo Fornals 12,0

Lejeune 10,0

Sandro 6,0

Sergio León 3,5

Jordi Mboula 3,0

Eric García 1,7 Contents

01 EUROPEAN FOOTBALL

02 PREMIER LEAGUE Total player acquisition spending

Mio €

1.572 1.359 1.169 1.028

731 617 570 553 493 435

2008/09 2009/10 2010/11 2011/12 2012/13 2013/14 2014/15 2015/16 2016/17 2017/18

Premier League sides spent almost 1,6bio€ in player transfers, up another 16%, record high ever once more and growing for 7th consecutive year. Besides lucrative TV contracts in place, significant portion of investment is now being financed with income from player sales New players spending by team (top 10)

Mio €

2015/16 2016/17 2017/18

244 221 200 185 174 164 158 141 140 112 113 89 89 82 83 80 78 72 68 61 59 54 47 53 48 38 27 14 8 6

M.City Chelsea M.United Everton Tottenham Liverpool Watford Leicester Arsenal Brighton

Top 3 spending clubs are again Manchester sides and Chelsea. City spent 244m€ (mainly in defense players), followed by Chelsea (221m€) and ManUtd (164). Arsenal was only ninth in with 53m€ spent. 9 teams spent 50mio€ or more and all teams spent 25mio€ or more. 9 sides made this summer their most expensive signing ever (piling-up from another 13 last year) New players spending by team (bottom 10)

Mio €

2015/16 2016/17 2017/18

70 64 59 50 5052 45 45 47 43 43 42 38 39 39 37 37 34 34 29 31 29 26 25 27 22 21 13

4 1

WBA Huddersfield West Ham Swansea Southampton Newcastle C.Palace Bournemouth Burnley Stoke City Teams with most expensive signing ever this summer 2017/18

P l a y e r Te a m M i o €

Morata Chelsea 80

Lacazette Arsenal 53

Sigurdsson Everton 49

D.Sánchez Tottenham 40

Ake Bournemouth 23

Gray Watford 20

C.Wood Burnley 16

Brighton J.Izquierdo 15 & Hove Albion

Mounié Huddersfield Town 13 Teams with most expensive signing ever (last summer)

P l a y e r Te a m M i o €

Pogba Manchester United 105

Sissoko Tottenham 35

Benteke Crystal Palace 31

Slimani Leicester 30

Ayew West Ham 24

Boufal Southampton 19

Bastón Swansea 18

Jordan Ibe Bournemouth 18

N'Dong Sunderland 16

Success Watford 15

Chadli West Bromwich 15

Mason Hull City 15

Defour Burnley 9 Top 10 most expensive players 2017/18

Mio€

85 80

58 53 51 50 49 45 42 40

Lukaku Morata Mendy Lacazette Walker B.Silva Sigurdsson Matic Salah D.Sánchez

Lukaku and Morata signings by ManUtd and Chelsea for 85 and 80m€ respectively were most expensive at EPL, only overshadowed in Europe by exceptional Naymar, Mbappé and Dembelé transactions. 6 English players were traded for 20m€ or more as clubs need to secure mandatory number of home-grown players in the squad Top 10 most expensive players 2016/17

Mio€

105

56 45 45 42 41 41 39 39 38

Pogba Stones Sané Xhaka Mkhitaryan Mané Mustafi Batshuayi David Luiz Eric Bailly Top 10 most expensive English players 2017/18

Mio€

38 38

29 29 20 16 14 14 11

Walker Oxlade Drinkwater Keane Pickford Gray Clucas J.Rodríguez Maguire Murphy Top 10 most expensive English players 2016/17

Mio€

18 16 15 14 12 7 6 5 3

Stones Ibe Townsend Mason Redmond Tomkins Cook Mawson McCarthy Holding Ranking most expensive transfers ever - Championship

Mio€ 18 2017/18 17

14 13 12 12 12 12 12 11

R.Neves Assombalonga McCormack Kodjia Gray Gayle Ritchie McCormack Rhodes Braithwaite

4 out of top most expensive players in Championship history took place this summer, as sides try to maximize chances of promotion to the EPL and associated rainfall of millions Failure rate on most expensive players of last 5 seasons

Nº of players 168

1.384m€ 675m€ 72

43% 23%

Players > Played less Left 10Mio€ than 50% of club minutes*

A whopping 1,4b€ worth of players (43% of those costing more than 10m€) signed by EPL sides over the last 5 seasons were only used in 50% of the minutes or less. and 23% of such signings (39 players that cost 675mio€) have already left their clubs. A staggering 32% of last summer investment (440m€) was made on players that played less than 50% of minutes last season

*% of minutes played in Premier League games Top 10 biggest disappointments (last 5 seasons)

Mio€

47 39 34 32 30 25 23 22 20

Di María Benteke Batshuayi Depay Fellaini Soldado Markovic Jovetic Janssen Balotelli

*Premier League minutes played during first season in team. Selection of most relevant signings Total value of player sales

Mio €

832

563 573 569 489

336 299 261 187

2009/10 2010/11 2011/12 2012/13 2013/14 2014/15 2015/16 2016/17 2017/18

Income from player sales at EPL grew a staggering 46% to 832m€, biggest amount ever, becoming the main source of funds for new players acquisition Player sales by team (Top 10)

Mio €

2015/16 2016/17 2017/18

123

107 100 94 84 78 79 72 69 56 55 52 49 47 46 49 49 48 41 33 25

11 9 5 7 1 1 3 2

Chelsea Everton Tottenham M.City Swansea Arsenal Burnley Leicester Liverpool Stoke City

Chelsea were EPL leaders in player sales income almost tripling money cashed-in to 123m€. Lukaku release by Everton and Spurs being forced to sell again got them collecting 107 and 100m€ respectively. Arsenal made 69m€ (more than spent). Southampton were not among top selling clubs after retaining key players (ie Van Dijk). 9 sides sold players for 40mio€ or more Player sales by team (bottom 10)

Mio €

2015/16 2016/17 2017/18

120

101

53 50

30 25 19 21 16 12 14 10 11 11 8 8 9 6 5 5 2 5 3 2

West Ham Newcastle Watford Southampton M.United Huddersfield C.Palace WBA Bournemouth Brighton Total net spending - Premier League

Mio €

790 739

596 470 465

318 248 217

2009/10 2010/11 2011/12 2012/13 2013/14 2014/15 2015/16 2016/17 2017/18

As a result of highest amount in player sales income (832m€), net spending was actually down for the first time in 3 seasons Net players spending by team 2017/18

Mio€

156 151

51 48 48 45 43 39 34 34 26 20 18 11

-6 -11 -15 -16

-36 Net players spending by team 2016/17

Mio€

177 169

102 95

38 38 37 28 25 24 19 18 16 16 15 8 1

-1 -11 -24 Contents

01 TECHNICAL SHEET

02 SUMMER TRANSFERS WINDOW 2017/18

03 SQUADS REVIEW PREMIER LEAGUE

04 CONCLUSIONS

05 ABOUT PRIME TIME SPORT AND SOCCEREX % of non national players by league

2013/14 2014/15 2015/16 2016/17 2017/18 Non-national players

70% 67%68%68% 67%

56%57% 54% 54%53% 52% 51% 50% 49% 48% 46%47% 45%45% 42% 42%43% 43% 40%39%

English Premier League continues to have the lowest number of national players (just 33%), while LaLiga has become the one with the highest (57%) Homegrown players by squad

NO of players

4 4

3 3 3

2 2 2 2 2 2

1 1 1 1

0 0 0

For second season in a row Arsenal is the side with most homegrown players in first team squad (6). The total number of home grown players is the same as last year (44) but significantly lower than 2 seasons ago (57) * Players having participated in any youth teams of the club, including reserves (B teams) Sign-ups by team

NO of players

13 12 11 10

8 7 7 7 7 6 6 6 5 5 4 4 4 4 3 2 Player exits by team

NO of players

27 25

16 15 13 13 13 12 12 11 11 10 9 9 8 7 7 7 7 7 Average stability of squad - Top 10

Years*

2015/16 2016/17 2017/18 3,8 3,6 3,2 3,0 2,8 2,7 2,7 2,6 2,5 2,4 2,5 2,5 2,4 2,3 2,3 2,2 2,3 2,3 2,3 2,3 2,2 2,1 2,2 1,9 1,9 1,7 1,7 1,6 1,5 1,4

Arsenal M.United WBA Tottenham Leicester Swansea Bournemouth West Ham Everton Liverpool

Chelsea leads the ranking as the most stable squad of the EPL (players stayed 3,2 years in the team on average), followed by Arsenal (3,0). On the opposite side, Watford repeats at the bottom of the ranking with less than 1 year of stability (0,9)

* Average time of stay in the club Average stability of squad – bottom 10

Years*

2015/16 2016/17 2017/18 3,2

2,8 2,7 2,6 2,4 2,3 2,1 2,1 2,1 2 2 1,9 1,9 1,8 1,8 1,9 1,8 1,7 1,5 1,2 1,2 1 0,9

Chelsea M.City C. Palace Burnley Stoke City Southampton Newcastle Brighton Watford Huddersfield

* Average time of stay in the club Contents

01 TECHNICAL SHEET

02 SUMMER TRANSFERS WINDOW 2017/18

03 SQUADS REVIEW PREMIER LEAGUE

04 CONCLUSIONS

05 ABOUT PRIME TIME SPORT AND SOCCEREX Conclusions FTR 2018 (1 of 5)

Top 5 European Leagues investment in new players continues to grow and hit yet another record high ever, growing 36% to 4,4bio€, 5th consecutive year of growth

Player sales income in Premier League grew a whopping 68% to 832m€, highest amount in history and more than any other league. Sales by AS Monaco (accounting for 48% of total) put Ligue1 in 2nd position. All 5 top European league have reached record high income from player sales this summer) Conclusions FTR 2018 (2 of 5)

In terms of net spending, EPL seems to play in a different league, but saw a 9% decline (to 721m€) for the first time in 3 years. LaLiga (FC Barcelona) showed a negative net spending after collecting more money from player sales than invested in signings

Neymar (222m€) and Mbappé (180) staggering transfer amounts paid by PSG are obviously the most expensive transfers of the summer and of course in history. Dortmund benefited from Neymar transaction by getting FC Barcelona paying 105m€ (+40 in bonuses) for French youngster Dembelé. 7 of 10 most expensive transfers of summer window were still conducted by Premier League sides

At least 12 players changed clubs by triggering their release clauses for a total of 382m€ (222 by Neymar) Conclusions FTR 2018 (4 of 5)

From the review of the squads for 2017/18 season we can notice that English Premier League continues to have the lowest number of national players (just 33%), while LaLiga has become the one with the highest (57%)

2 promoted team –Huddersfield and Brighton- were the most active signing players (13 and 12 respectively), On the opposite side, the “buy for loan” strategy at Mancity and Chelsea resulted in 27 and 25 player released respectively

Arsenal has the most stable squad (3,8 years average) while Huddersfield is the least Contents

01 TECHNICAL SHEET

02 SUMMER TRANSFERS WINDOW 2017/18

03 SQUADS REVIEW PREMIER LEAGUE

04 CONCLUSIONS

05 ABOUT PRIME TIME SPORT AND SOCCEREX Prime Time Sport business areas

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Consultation Content Contact details

Esteve Calzada Bruno Battle Miguel Hernández London Barcelona | Madrid Barcelona | Madrid

CEO and Founder CFO CMO MBA by ESADE Business School and MBA by ESADE Business School and More than 20 years experience in the digital studies in USA (Berkeley, California) studies in USA (University of Michigan) industry, working for the leaders of sports, telecoms and content generation companies FC Barcelona Chief Marketing & 5 years consumer marketing experience at in Spain with international projection Commercial Officer (2002-2007) Unilever Real Madrid CF New Media Director and Sports marketing professor & author of the 10 years experience as Sports Management International Business Development book “Show Me the Money!” Manager Director (2000-2008) Players agent with FIFA license (number E- Projects with FIFA, UEFA and clubs all over 599) the world Contact details Contact details Contact details [email protected] +34 609 83 46 59 [email protected] [email protected] +44 7741 3763 20 +34 672 29 61 33 +34 669 84 24 46 Soccerex