MYTH VS. METHOD Mark Cerny & Michael John

Total Page:16

File Type:pdf, Size:1020Kb

MYTH VS. METHOD Mark Cerny & Michael John JUNE 2002 GAME DEVELOPER MAGAZINE GAME PLAN 600 Harrison Street, San Francisco, CA 94107 t: 415.947.6000 f: 415.947.6090 Publisher ✎ Jennifer Pahlka [email protected] LETTER FROM THE EDITOR EDITORIAL Editor-In-Chief Jennifer Olsen [email protected] Managing Editor Everard Strong [email protected] Are We There Yet? Production Editor Olga Zundel [email protected] Product Review Editor Daniel Huebner [email protected] Art Director noticed something wandering much higher if profit is to remain a goal Elizabeth von Büdingen [email protected] around the GDC Expo floor this (yes, we said that when they first broke a Editor-At-Large past March. Middleware is making million dollars, and look where we are Chris Hecker [email protected] Contributing Editors serious progress with game devel- now), development times can’t get too Jonathan Blow [email protected] opers. At GDC ‘99, when Sony much longer (the risk of permanently los- Hayden Duvall [email protected] Noah Falstein [email protected] Ishowed off the newly unveiled Playstation ing our industry’s top talent increases with Advisory Board 2 and its adjunct Tools & Middleware every thankless, death-march crunch Hal Barwood LucasArts Ellen Guon Beeman Beemania program, “middleware” was the ubiqui- mode), and Christmas still comes but once Andy Gavin Naughty Dog Joby Otero Luxoflux tous buzzword of the day. At the time it a year. Dave Pottinger Ensemble Studios was a buzzword in the sense that there The current generation of consoles has George Sanger Big Fat Inc. Harvey Smith Ion Storm was little to show for all of the grandiose presented some interesting trends so far. Paul Steed WildTangent promises of painless development and There is already a whole lot of software ADVERTISING SALES seamless integration. Developers were out on the market showcasing these new Director of Sales & Marketing characteristically skeptical. hardware platforms, and all these games Greg Kerwin e: [email protected] t: 415.947.6218 National Sales Manager In the three years since then, three new need to be able to differentiate themselves Jennifer Orvik e: [email protected] t: 415.947.6217 game consoles have entered the market, in a crowded field. But graphical gewgaw Senior Account Manager, Eastern Region & Europe Afton Thatcher e: [email protected] t: 415.947.6224 many PC developers have migrated to doesn’t seem to be what’s resonating with Account Manager, Northern California & Southeast console development, and many middle- mass market consumers or capturing their Susan Kirby e: [email protected] t: 415.947.6226 Account Manager, Recruitment ware vendors have been slowly and imagination — it’s gameplay. Whether it’s Raelene Maiben e: [email protected] t: 415.947.6225 painstakingly improving their tools. The a brand-new game experience or a sub- Account Manager, Western Region, Silicon Valley & Asia smart ones have listened carefully to lime refinement of an existing theme, Craig Perreault e: [email protected] t: 415.947.6223 Account Representative developer feedback and feature requests, gameplay is the front on which this gener- Aaron Murawski e: [email protected] t: 415.947.6227 and worked toward better integration ation of consoles will wage war, many ADVERTISING PRODUCTION with other vendors’ offerings. Many of believe. PCs will be way out in the graphi- Vice President, Manufacturing Bill Amstutz Advertising Production Coordinator Kevin Chanel those who didn’t have quietly departed cal lead soon enough anyway. Reprints Cindy Zauss t: 909.698.1780 this game development vale of tears. Here we are at a point where many GAMA NETWORK MARKETING Whereas up until recently technology respected, successful, and innovative Senior MarCom Manager Jennifer McLean licensing for AAA titles was far more the games have come out using licensed tech- Marketing Coordinator Scott Lyon exception than the rule, developer trepida- nology, and taking the middleware plunge Audience Development Coordinator Jessica Shultz tion toward middleware seems to be on is getting easier. Essential elements such as CIRCULATION Group Circulation Director Catherine Flynn the decline as more and more commercial- refining control mechanisms (critical in Circulation Manager Ron Escobar ly successful titles are released that have crowded console genres), online and mul- Circulation Assistant Ian Hay Game Developer Newsstand Analyst Pam Santoro been developed with various kinds of tiplayer components (for adding value), is BPA approved licensed technology. Three of our last five and systems integration (to streamline SUBSCRIPTION SERVICES Postmortems have featured games that development) can benefit when program- For information, order questions, and address changes licensed crucial engine technology; mers are liberated from the onus of build- t: 800.250.2429 or 847.647.5928 f: 847.647.5972 e: [email protected] February’s DARK AGE OF CAMELOT and ing an engine from scratch. The result can INTERNATIONAL LICENSING INFORMATION May’s FREEDOM FORCE both used the be a more refined overall experience in Mario Salinas NetImmerse toolkit; this month’s MEDAL roughly the same amount of development t: 650.513.4234 f: 650.513.4482 e: [email protected] CMP MEDIA MANAGEMENT OF HONOR: ALLIED ASSAULT was built on time. Most advantageous is that more and President & CEO Gary Marshall QUAKE 3. Mike Milliger, lead programmer better tools simply give developers that Executive Vice President & CFO John Day President, Technology Solutions Group Robert Faletra at 2015 and the author of this month’s many more options: build it if that’s your President, Business Technology Group Adam K. Marder Postmortem, identifies in his article a core focus and talent, buy it if you know President, Healthcare Group Vicki Masseria trend in technology licensing with intrigu- your game will benefit from efforts spent President, Specialized Technologies Group Regina Starr Ridley President, Electronics Group Steve Weitzner ing implications: that the more prized skill elsewhere. More options mean better odds Senior Vice President, Business Development Vittoria Borazio among game developers is now in evaluat- at merging creative vision with commer- Senior Vice President, Global Sales & Marketing Bill Howard Senior Vice President, HR & Communications Leah Landro ing, choosing, and integrating licensable cial reality. Vice President & General Counsel Sandra Grayson technologies, not in developing new ones. Vice President, Creative Technologies Philip Chapnick Whether you agree with such an assess- ment or not, it’s yet another opportunity to look around and ask, where are we and Jennifer Olsen what are we doing? Budgets can’t go Editor-In-Chief 4 WWW.GAMANETWORK.COM SAYS YOU A FORUM FOR YOUR POINT OF VIEW. GIVE US YOUR FEEDBACK...C Slerping Your Way to 0.25(2 + 2d), where d = cos ␪ is the dot has touted improved hand-eye coordina- the Top product of the two vectors (what Bill is tion as videogames’ single point of talking about). Multiplying the 0.25 into redeeming social value, and it has there- enjoyed Jonathan Blow’s April “Inner that gives us 0.5 + 0.5d as the squared fore been beset with criticisms of moral I Product” column, “Inverse length of the quaternion, which we pass and intellectual bankruptcy. No wonder. Kinematics with Joint Limits.” I espe- into the inverse square root approximator. I’m glad to hear a voice for subtlety and cially liked Listing 1, the “fastest sim- But that approximator already has spirituality amidst the cacophony of ple-rotation-finder in the West.” It had additive and multiplicative terms, so we screaming hylics. never occurred to me to use slerp to can factor these 0.5 terms into there, Second, it seems that the notion of compute the square root of a quater- and make a new function that is just a adding emotional depth to enrich the nion. My question is, why bother to factor of d. And there we go. I think it’s game experience might also have a ben- multiply all the components of the justifiable to have a special version of eficial psychological effect on the player. quaternion by 0.5f when it is normal- fast_normalize, assuming that a fast ver- For instance, in the case of the Subplot ized in the next step? In other words, sion of simple_rotation is important to symbology to identify a character’s we can improve the function further by your app. FLBWs and ensuing growth, if players’ omitting these multiplications. By the time we’ve done all this, we’ve FLBWs identify with the character, they Another optimization involves the call saved something like eight multiplica- may be tempted to enact their own to fast_normalize(). Since the input vec- tions and four additions over the origi- catharses in real life. It’s a stretch, I tors are unit length, it’s possible to get a nal function. For people who are used know, but we all identify with charac- simpler formula for the squared length of to calling functions like acos to do ters in movies all the time, and role- the quaternion that we have to normal- quaternion stuff, that doesn’t sound like playing is a bonafide psychological tool ize. It is (2 + 2 * dot), where dot is the very much; but since we’d already got- for operant conditioning, so deep game- inner product of the vectors. So it’s ten this task down to a couple handfuls playing could enable players to realize overkill to call q->squared_length(), as hap- of adds and multiplies, Bill’s improve- more about themselves. This point is pens in fast_normalize. Computing the dot ments eliminate a large percentage of especially interesting to me. I often won- product is usually pretty slow, so this the function’s work, and thus constitute der why we all are so incapable of see- could be worthwhile. The downside is a major optimization.
Recommended publications
  • Activision Signs Multi-Year Agreement with Legendary Game Designer Peter Molyneux
    Activision Signs Multi-Year Agreement with Legendary Game Designer Peter Molyneux Santa Monica, CA - March 4, 2003 - Activision, Inc. (Nasdaq: ATVI) announced today that the company has signed an agreement with legendary U.K.- based game designer Peter Molyneux. Under the terms of the agreement, the company has secured the exclusive worldwide rights to Molyneux's new project tentatively titled The Movies for the PC and all video game console platforms. The agreement also grants Activision the option to publish sequels and add-on products to the title. The Movies currently is being developed by Molyneux's Lionhead Studios, whose last title, Black and White, sold almost 2 million units worldwide. Black and White topped PC sell-through charts around the globe and was a #1 best-selling game in the United Kingdom and Germany. Slated for release in 2004, The Movies gives gamers the opportunity to run their own Hollywood movie studio from the silent days of the 1920s, through the advent of new technologies into the present and beyond. The game puts players in charge of a Hollywood dream factory where they decide which movies to make and the stars to make them. The player selects the scripts, directors, sets and movie stars before shooting the action and watching their finished movie on opening night. Players can manage the money, egos, tears & tantrums on their way to living the Hollywood dream. "Peter is undoubtedly one of the most talented video game designers in the world, and Lionhead is one of the very few development studios with the knowledge and resources to develop a game that will allow players to fulfill the fantasy of building a movie empire," states Larry Goldberg, executive vice president of Activision Worldwide Studios.
    [Show full text]
  • Video Game Trader Magazine & Price Guide
    Winter 2009/2010 Issue #14 4 Trading Thoughts 20 Hidden Gems Blue‘s Journey (Neo Geo) Video Game Flashback Dragon‘s Lair (NES) Hidden Gems 8 NES Archives p. 20 19 Page Turners Wrecking Crew Vintage Games 9 Retro Reviews 40 Made in Japan Coin-Op.TV Volume 2 (DVD) Twinkle Star Sprites Alf (Sega Master System) VectrexMad! AutoFire Dongle (Vectrex) 41 Video Game Programming ROM Hacking Part 2 11Homebrew Reviews Ultimate Frogger Championship (NES) 42 Six Feet Under Phantasm (Atari 2600) Accessories Mad Bodies (Atari Jaguar) 44 Just 4 Qix Qix 46 Press Start Comic Michael Thomasson’s Just 4 Qix 5 Bubsy: What Could Possibly Go Wrong? p. 44 6 Spike: Alive and Well in the land of Vectors 14 Special Book Preview: Classic Home Video Games (1985-1988) 43 Token Appreciation Altered Beast 22 Prices for popular consoles from the Atari 2600 Six Feet Under to Sony PlayStation. Now includes 3DO & Complete p. 42 Game Lists! Advertise with Video Game Trader! Multiple run discounts of up to 25% apply THIS ISSUES CONTRIBUTORS: when you run your ad for consecutive Dustin Gulley Brett Weiss Ad Deadlines are 12 Noon Eastern months. Email for full details or visit our ad- Jim Combs Pat “Coldguy” December 1, 2009 (for Issue #15 Spring vertising page on videogametrader.com. Kevin H Gerard Buchko 2010) Agents J & K Dick Ward February 1, 2009(for Issue #16 Summer Video Game Trader can help create your ad- Michael Thomasson John Hancock 2010) vertisement. Email us with your requirements for a price quote. P. Ian Nicholson Peter G NEW!! Low, Full Color, Advertising Rates!
    [Show full text]
  • Activision Announces Partnership with Metallica for First Ever
    Activision Announces Partnership with Metallica for First Ever Simultaneous Release of New Record "Death Magnetic" in Stores and for Download in Guitar Hero® Video Game Company Confirms Upcoming Game Lineup and Announces Five New Titles Santa Monica, CA – July 15, 2007 – Activision Publishing (Nasdaq: ATVI) today revealed that Metallica's highly-anticipated full studio album, "Death Magnetic," will be available simultaneously in record stores and as downloadable content for the world's best-selling rhythm-based video game series, Guitar Hero®. Metallica fans will be able to rock out to new anthems from the band in Guitar Hero® III: Legends of Rock this September and will be able to unite on drums, guitar and vocals as the album will also be released as downloadable content for Guitar Hero® World Tour when it ships this Fall. The company also confirmed its upcoming game slate and announced five new titles in development. Activision's fall 2008 game lineup includes Call of Duty®: World at War, Guitar Hero® World Tour, Quantum of Solace™ and Spider-Man™: Web of Shadows. In addition, the company announced that it is currently in development on Wolfenstein™, the highly anticipated title from id Software and Raven Software; Marvel™ Ultimate Alliance 2: Fusion by Vicarious Visions, the sequel to one of the best- selling action RPGs; Singularity (Working Title), a first person action game, based on an all-new wholly owned intellectual property, from Raven Software; ; a Luxoflux game based on "Transformers: Revenge of the Fallen" from DreamWorks Pictures and Paramount Pictures, in association with Hasbro, the follow-up to one of 2007's biggest blockbuster movies and games; and a title based on Twentieth Century Fox/Marvel's X-Men Origins: Wolverine in development at Raven Software.
    [Show full text]
  • Game Developers Conference Europe Wrap, New Women’S Group Forms, Licensed to Steal Super Genre Break Out, and More
    >> PRODUCT REVIEWS SPEEDTREE RT 1.7 * SPACEPILOT OCTOBER 2005 THE LEADING GAME INDUSTRY MAGAZINE >>POSTMORTEM >>WALKING THE PLANK >>INNER PRODUCT ART & ARTIFICE IN DANIEL JAMES ON DEBUG? RELEASE? RESIDENT EVIL 4 CASUAL MMO GOLD LET’S DEVELOP! Thanks to our publishers for helping us create a new world of video games. GameTapTM and many of the video game industry’s leading publishers have joined together to create a new world where you can play hundreds of the greatest games right from your broadband-connected PC. It’s gaming freedom like never before. START PLAYING AT GAMETAP.COM TM & © 2005 Turner Broadcasting System, Inc. A Time Warner Company. Patent Pending. All Rights Reserved. GTP1-05-116-104_mstrA_v2.indd 1 9/7/05 10:58:02 PM []CONTENTS OCTOBER 2005 VOLUME 12, NUMBER 9 FEATURES 11 TOP 20 PUBLISHERS Who’s the top dog on the publishing block? Ranked by their revenues, the quality of the games they release, developer ratings, and other factors pertinent to serious professionals, our annual Top 20 list calls attention to the definitive movers and shakers in the publishing world. 11 By Tristan Donovan 21 INTERVIEW: A PIRATE’S LIFE What do pirates, cowboys, and massively multiplayer online games have in common? They all have Daniel James on their side. CEO of Three Rings, James’ mission has been to create an addictive MMO (or two) that has the pick-up-put- down rhythm of a casual game. In this interview, James discusses the barriers to distributing and charging for such 21 games, the beauty of the web, and the trouble with executables.
    [Show full text]
  • Linux Games Page 1 of 7
    Linux Games Page 1 of 7 Linux Games INTRODUCTION such as the number of players and the size of the map, then you start the game. Once the game is running clients may Hello. My name is Andrew Howlett. I've been using Linux join the game. Clients connect to the game using TCP/IP, since 1997. In 2000 I cutover to Linux for all my projects, so it is very easy to play multi-player games over the except I dual-booted Windows to play games. I like to play Internet. Like many Free games, clients are available for computer games. About a year ago I stopped dual booting. many platforms, including Windows, Amiga and Now I play computer games under Linux. The games I Macintosh. So there are lots of players out there. If you play can be divided into four groups: Free Games, native don't want to play against other humans, then Freeciv linux commercial games, Windows Emulated games, and includes some nasty AIs. Win4Lin enabled games. This presentation will demonstrate games from each of these four groups. BZFlag Platform BZFlag is a tank combat game along the same lines as the old BattleZone game. Like FreeCiv, BZFlag uses a client/ Before I get started, a little bit about my setup so you can server architecture over TCP/IP networks. Unlike FreeCiv, relate this to whatever you are running. This is a P3 900 the game contains no AIs – you must play this game MHz machine. It has a Crystal Sound 4600 sound card and against other humans (? entities ?) over the Internet.
    [Show full text]
  • Railroad Tycoon Deluxe Cheats
    Railroad tycoon deluxe cheats Railroad Tycoon Deluxe. Cheatbook is the resource for the latest Cheats, tips, cheat codes, unlockables, hints and secrets to get the edge to win. For Sid Meier's Railroad Tycoon on the PC, GameFAQs has 15 cheat codes and secrets. Sid Meier's Railroad Tycoon Deluxe PC Cheats: Go to the Regional Display and press Shift+4. It gives you $, Don't use it after you reach $30,, or. Railroad Tycoon Cheats - PC Cheats: This page contains a list of cheats, codes, Easter eggs, tips, and other secrets for Railroad Tycoon for PC. Railroad Tycoon Deluxe Extra money: ______ Press [Shift] + 4 at the top layer of maps. more money: Hold down Alt Gr an press 4 and you gett , Online Games Source for PC Railroad Tycoon Deluxe Cheat Codes, Cheats, Walkthroughs, Strategy Guides, Hint, Tips, Tricks, Secrets and FAQs. Railroad Tycoon Deluxe for PC cheats - Cheating Dome has all the latest cheat codes, unlocks, hints and game secrets you need. Cheats, hints, tricks, walkthroughs and more for Sid Meier's Railroad Tycoon Deluxe (DOS). Cheats, Tips, Tricks, Video Walkthroughs and Secrets for Railroad Tycoon Deluxe on the PC, with a game help system for those that are stuck. The best place to get cheats, codes, cheat codes, walkthrough, guide, FAQ, unlockables, tricks, and Get exclusive Railroad Tycoon trainers at Cheat Happens. This page contains Railroad Tycoon Deluxe cheats, hints, walkthroughs and more for PC. Railroad Tycoon Deluxe. Right now we have 2 Cheats and etc for this. Sid Meier's Railroad Tycoon Deluxe hints. Hey all, Sharp here well don't let this game's complicated look turn you away from it.
    [Show full text]
  • MACWORLD AUGUST 1999 DREAM MACHINE • FLAT-PANEL DISPLAYS • SCSI CARDS • MAC OS X • FINAL CUT PRO • PHOTOSHOP 5.5 Read Me First Simon Jary, Editor-In-Chief
    NEW: ADOBE PHOTOSHOP 5.5 PREVIEW MACWORLD MORE NEWS, MORE REVIEWS AUGUST 1999 AUGUST DREAM MACHINE • FLAT-PANEL DISPLAYS • SCSI CARDS • MAC OS X • FINAL CUT PRO • PHOTOSHOP 5.5 OS X • FINAL CUT PRO PHOTOSHOP • SCSI CARDS • MAC DISPLAYS • FLAT-PANEL DREAM MACHINE Macworldwww.macworld.co.uk WIN! £5,500+ Dream machine Mac goodies 450MHz G3 Power Mac tested Win your perfect Mac – worth over £7,500! 17 Flat screens Save your desk space, be cool Millennium Mac Prepare yourself now for OS X New Macs for business Is Apple planning a brand new range? AUGUST 1999 £4.99 read me first Simon Jary, editor-in-chief ast year’s dramatic decision by Apple There was a stand-off. Instead of admitting its previous perilous state and to flounce out of its only UK Mac show getting on with knocking the socks off the beige pretenders, Apple stamped L caused chaos and confusion among its foot until the organizers jumped. And instead of seizing the initiative and exhibitors and visitors alike.Whatever the creating the best Mac show ever, the organizers faffed around with dumb warped reasoning, the swift exit by the principal ideas until they came up with a stupid, Siamese-twin-type show of two halves SHUT YOUR EYES AND IMAGINE YOU’VE attraction devalued Apple Expo to the point of it that suited no one and confused the bejesus out of everyone. becoming more a mini-market for resellers than a grand exhibition of the Apple jumped ship.You could see its point, but nothing could obscure the 61 JUST BEEN GIVEN £7,500 TO BUY YOUR state of the Mac.
    [Show full text]
  • Playing with People's Lives 1 Playing with People's Lives How City-Builder Games Portray the Public and Their Role in the D
    Playing With People’s Lives 1 Playing With People’s Lives How city-builder games portray the public and their role in the decision-making process Senior Honors Thesis, City & Regional Planning Presented in Partial Fulfillment of the Requirements for graduation with honors research distinction in City and Regional Planning in the Knowlton School of Architecture at the Ohio State University By William Plumley The Ohio State University May 2018 Faculty Research Mentor: Professor Tijs van Maasakkers, City and Regional Planning Playing With People’s Lives 2 Abstract – City-builder computer games are an integral part of the city planning profession. Educators structure lessons around playtime to introduce planning concepts, professionals use the games as tools of visualization and public outreach, and the software of planners and decision-makers often takes inspiration from the genre. For the public, city-builders are a source of insight into what planners do, and the digital city’s residents show players what role they play in the urban decision-making process. However, criticisms persist through decades of literature from professionals and educators alike but are rarely explored in depth. Published research also ignores the genre’s diverse offerings in favor of focusing on the bestseller of the moment. This project explores how the public is presented in city-builder games, as individuals and as groups, the role the city plays in their lives, and their ability to express their opinions and participate in the process of planning and governance. To more-broadly evaluate the genre as it exists today, two industry-leading titles receiving the greatest attention by planners, SimCity and Cities: Skylines, were matched up with two less-conventional games with their own unique takes on the genre, Tropico 5 and Urban Empire.
    [Show full text]
  • Railroad Tycoon 3 Crack Macintosh ->->->->
    Railroad Tycoon 3 Crack Macintosh ->->->-> http://shurll.com/79sgc 1 / 4 2 / 4 Log in Sign upCollapse. Railroad Tycoon Deluxe ..and rival railroadsFortunately, it is now an ... Play Instructions: Install the game - Full InstallationTo date, Macintosh Repository served 234950 old Mac files, totaling more than 41065.8GB! In 1999, Gathering of Developers, IncTorrent, Mediafire, rapidgatorCrack GamesHow can we help? ..Log in with "My condition isn't on the very same result." metronidazoleCreate 48 videos on playlist..free to try and free programs for windows, macintosh, linux, mobile, ... Free Download Sid Meier's Railroads! Patch 1.10 ..Tutorials, hints, lets plays ... If not for some of the glaring bugs in the retail version, RollerCoaster Tycoon 3 would have been a truly excellent sequel to a beloved franchise. Rollercoaster Tycoon 3 Platinum combines the excitement of rollercoasters with the fun of a great strategy simulationRailroad Tycoon 3 video walkthrough guide3 INTRODUCTION Fortunately, it is now an ... Play Instructions: Install the game - Full InstallationApply the official Railroad Tycoon 3 v1.05 PatchMacintosh Garden: Zoo Tycoon and Zoo Tycoon: Marine Mania: .. The most adventurous tycoons ... Railroad Tycoon 3 (Mac abandonware from 2004) ..Players can lay track ... In 1999, Gathering of Developers, IncPlayers can lay track ... Railroad Tycoon 3 Crack Macintosh >>> https://t.co/mYODfoqUIl … IGN is the Railroad Tycoon 3 (Mac) resource with reviews, wikis, videos, trailers, screenshots, cheats, walkthroughs, previews, news and release dates Five years after its predecessor, Railroad Tycoon 3 offers you the opportunity to build your own railroad empire, this time in full 3Dpublishes Railroad Tycoon II: Gold Edition, a compilation / shovelware game for the Mac platform3.RAILROAD ENGINEERING Shortcut Keys ..
    [Show full text]
  • Massively Multiplayer Online Games Industry: a Review and Comparison
    Massively Multiplayer Online Games Industry: A Review and Comparison From Middleware to Publishing By Almuntaser Alhindawi Javed Rafiq Sim Boon Seong 2007 A Management project presented in part consideration for the degree of "General and Financial MBA". CONFIDENTIALITY STATEMENT This project has been agreed as confidential between the students, university and sponsoring organisation. This agreement runs for five years from September, 14 th , 2007. ii Acknowledgements We would like to acknowledge Monumental Games management for giving us this opportunity to gain an insight of this interesting industry. Special thanks for Sarah Davis, Thomas Chesney and the University of Nottingham Business School MBA office personnel (Elaine, Kathleen and Christinne) for their assistance and support throughout this project. We would also like to thank our families for their constant support and patience; - Abdula Alhindawi - Fatima Alhindawi - Shatha Bilbeisi - Michelle Law Seow Cha - Sim Hock Soon - Yow Lee Yong - Mohamed Rafiq - Salma Rafiq - Shama Hamid Last but not least, our project supervisor Duncan Shaw for his support and guidance throughout the duration of this management project. i Contents Executive Summary iv Terms and Definition vi 1.0 Introduction 1 1.1 Methodology 1 1.1.1 Primary Data Capture 1 1.1.2 Secondary Data Capture 2 1.2 Literature Review 4 1.2.1 Introduction 4 1.2.2 Competitive Advantage 15 1.2.3 Business Model 22 1.2.4 Strategic Market Planning Process 27 1.2.5 Value Net 32 2.0 Middleware Industry 42 2.1 Industry Overview 42 2.2
    [Show full text]
  • Activision, Inc. — 2004 Annual Report
    25th Anniversary 2004 Annual Report Financial Highlights In thousands of dollars, except per share data 2004 2003 2002 Net revenues $947,656 $864,116 $786,434 Operating income 109,817 94,847 80,574 Net earnings 77,715 66,180 52,238 Diluted earnings per share 0.54 0.43 0.39 Net Revenues Net Earnings Diluted Earnings in millions of dollars in millions of dollars per common share $948 $78 $0.54 $864 $786 $66 $0.43 $0.39 $52 ‘02 ‘03 ‘04 ‘02 ‘03 ‘04 ‘02 ‘03 ‘04 Activision, Inc. — 2004 Annual Report Robert A. Kotick Brian G. Kelly Ronald Doornink To our shareholders: Two thousand and four marks a milestone in Activision’s history—25 years of delivering quality interactive entertainment experiences to consumers worldwide. Few companies have created a business model that laid the foundation for a multi-billion dollar industry. Activision can rightfully make this claim and we are proud to be at the helm of such a tradition-rich enterprise. Throughout Activision’s evolution, our goal has been to create a company that is well integrated and capable of delivering long-term value to our shareholders. We have worked diligently to build a company that has the flexibility to seize opportunities, yet maintains the foresight to anticipate challenges and plan for its future. In fiscal 2004, our vision translated into the most successful year in our history. We delivered our 12th consecutive year of revenue growth, posted record earnings and increased our operating margin. Our results represent a five-year compound annual revenue growth rate of 17% and compound annual earnings growth rate of 39%.
    [Show full text]
  • Activision's True Crime™: Streets of L.A.™ Set to Release on November 4
    Activision's True Crime™: Streets of L.A.™ Set to Release on November 4 Activision's True Crime™: Streets Of L.A. ™ Set To Release On November 4 Santa Monica, CA – October 17, 2003 – Now gamers can save the City of Angels and take out the bad guys Hong Kong action flick style with Activision, Inc.’s (Nasdaq: ATVI) upcoming release of True Crime™: Streets of L.A.™ which begins shipping to retail outlets worldwide on November 4, 2003. True Crime: Streets of L.A. features an all-star voice cast of top Hollywood talent including Christopher Walken, Gary Oldman, Michael Madsen, Russell Wong, Michelle Rodriguez, Ron Perlman, CCH Pounder, James Hong, Mako and Keone Young. The game will be supported by a soundtrack that will debut more than 50 original music tracks performed by such renowned West Coast rap artists as Snoop Dogg, Westside Connection (Ice Cube, Mac 10 and WC), Warren G, KAM, Jayo Felony, Boo Yaa Tribe, Easy-E Jr., among others. “With True Crime: Streets of L.A., Luxoflux has done a great job of merging three distinct game genres -- action, shooting and driving -- with an innovative branching storyline into one action-packed crime drama,”said Larry Goldberg, executive vice president, Activision Worldwide Studios. “Gamers will experience an L.A. where high-octane car chases, hand-to-hand combat and explosive shootouts are all in a day’s work.” True Crime: Streets of L.A. thrusts players into the role of rogue Elite Operations Division operative Nick Kang, a no-holds- barred badass, whose brutal reputation and lethal skills have landed him the nasty task of taking down the Chinese Triad and Russian Mafia cartel that have turned Los Angeles into a war zone.
    [Show full text]