BA in Contemporary Culture and Society What Impact
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BA in Contemporary Culture and Society What impact does NEAR FM have on the North Side of Dublin in terms of Social Return on Investment (SROI)? Name: Jack O’Dea Student Number: 10342771 Supervisor: Dr. Maria Loftus First Marker: Mr. Jean-Philippe Imbert Date: 12th May 2014 I declare that this material, which I now submit for assessment, is entirely my own work and has not been taken from the work of others, save and to the extent that such work has been cited and acknowledged within the text of my work. I understand that plagiarism, collusion, and copying is a grave and serious offence in the university and accept the penalties that would be imposed should I engage in plagiarism, collusion, or copying. I have read and understood the project guidelines. I have identified and included the source of all facts, ideas, opinions and viewpoints of others in the assignment references. Direct quotations from books, journal articles, internet sources, module text, or any other source whatsoever are acknowledged and the sources cited are identified in the references. This report, or any part of it, has not been previously submitted by me or any other person for assessment on this or any other course of study I have read and understood the referencing guidelines recommended in the project guidelines. Signed: ______________________________ Name (printed): Jack O’Dea ID Number: 10342771 Date: 12th May 2014 2 Abstract This study was carried out in order to fully analyse the impact NEAR FM has on the North Side of Dublin in terms of the developing term Social Return on Investment. In this dissertation, we outline the fundamentals of community radio, the objectives and foundations of the practice and the possible future of the concept. This research was qualitative in order to gain an insight into the workings of the people who have liaised with NEAR FM. Two groups of interviewees were questioned, to ensure a broad understanding of the organisation. They were asked questions surrounding their experiences; how they found it, did they learn anything useful and did they have any recommendations, amongst other pertinent questions. Overall, we found many benefits developed by the establishment of NEAR FM as a community tool. Interviewees cited having enjoyable experiences during their training program, with an increased sense of independence and self-efficacy. We found NEAR FM served a definite purpose to the community of North Dublin. 3 Acknowledgements I would like to thank my family and friends for being so supportive during the construction of this dissertation. I would also like to thank my supervisor, Dr. Maria Loftus. And to NEAR FM, and all the participants of this study, thank you. 4 Table of Contents 1.1 Chapter One: Introduction ....................................................................................... 7 1.2 - Justification of Topic ......................................................................................................... 7 1.3 - NEAR Media Co-Operative ............................................................................................... 8 1.4 - Structure of Dissertation ...............................................................................................10 2.1 Chapter Two – Literature Review ....................................................................... 12 2.2 - Community development ..............................................................................................12 2.3 - Community Engagement Programs in the Media .................................................16 2.4 - Concept of Social Return on Investment ..................................................................18 2.5 - Community Development in Radio around Ireland ............................................21 3.1 Chapter Three: Methodology ................................................................................ 24 3.2 - Methodological Framework .........................................................................................24 3.3 - Rationalisation of Qualitative Study .........................................................................24 3.4 - Data Collection Instrument ..........................................................................................25 3.5 - Semi-Structured Interviews .........................................................................................25 3.6 - Data Collection Process..................................................................................................26 3.7 - Data Analysis .....................................................................................................................26 3.8 - Ethical Issues .....................................................................................................................27 3.9 - Limitations of Study ........................................................................................................27 3.10 - Protecting anonymity ..................................................................................................28 3.10.1 - Labelling mechanism ........................................................................................................ 28 3.11 - Summary ...........................................................................................................................28 4.1 - Chapter Four: Findings ......................................................................................... 29 4.2 - Show Formats ....................................................................................................................29 4.3 - Key Informants .................................................................................................................30 4.3.1 - NEAR as a Community Radio Station ............................................................................ 30 4.3.2 - Recognition .............................................................................................................................. 30 4.3.3 - Sense of Achievement .......................................................................................................... 31 4.3.4 - NEAR FM as a Safe Place ..................................................................................................... 31 4.4 - Participants ........................................................................................................................32 4.4.1 - Independence and Self-Efficacy....................................................................................... 32 4.4.2 - Self-Confidence and Self-Esteem..................................................................................... 33 4.4.3 - Education .................................................................................................................................. 34 4.4.4 - Sense of Community and Friendship ............................................................................ 35 5.1 - Chapter Five: Analysis .......................................................................................... 36 5.2 - Research in Context with the Author ........................................................................36 5.3 - Research in Context with the Literature ..................................................................37 5.4 - Summary .............................................................................................................................39 6.1 - Chapter Six: Conclusion ....................................................................................... 41 6.2 - Limitations of the Findings and Recommendations for Further Study ........41 6.3 - Conclusion ..........................................................................................................................42 7.0 - Bibliography ............................................................................................................ 43 8.0 - Appendices ............................................................................................................... 48 8.1 - Appendix A - Interview Guide for Key Informants ...............................................48 8.2 - Appendix B - Interview Guide for Participants .....................................................49 8.3 - Appendix D - Ethical Clearance Form .......................................................................50 5 8.4.1 – Appendix E - Transcripts ...........................................................................................52 8.4.2 - Transcript of Group One, Key Informant A ................................................................. 52 8.4.3 - Transcript of Group One, Participant B ........................................................................ 56 8.4.4 - Transcript of Group One, Participant C ........................................................................ 58 8.4.5 - Transcript of Group One, Participant D ........................................................................ 60 8.5.1 - Transcript of Group Two, Key Informant A ................................................................ 62 8.5.2 - Transcript of Group Two, Key Informant B ................................................................ 68 8.5.3 - Transcript of Group Two, Participant C ....................................................................... 72 8.5.4 - Transcript of Group Two, Participant D ....................................................................... 75 8.5.5 - Transcript of Group Two, Participant E ......................................................................