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Economic Vitality and Diversity Summary

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Economic Vitality and Diversity Summary ECONOMIC VITALITY AND DIVERSITY SUMMARY Economic Vitality and Diversity Overview .......................................................................................................... 54 Business Inclusion and Advancement ................................................................................................................. 55 Downtown Winston-Salem Business Improvement District ............................................................................... 57 Off-Street Parking ................................................................................................................................................ 59 Public Assembly Facilities Winston-Salem Fairgrounds........................................................................................................................... 62 The Benton ..................................................................................................................................................... 65 Bowman Gray Stadium .................................................................................................................................. 67 Downtown Ballpark........................................................................................................................................ 69 Economic Vitality and Diversity Community Grants ........................................................................................... 70 Economic Vitality and Diversity Non-Departmental ........................................................................................... 71 Economic Vitality and Diversity Capital Projects ................................................................................................. 72 53 ECONOMIC VITALITY AND DIVERSITY STRATEGIC FOCUS AREA MISSION Economic vitality and diversity requires a healthy local economy that serves all segments of the population and provides the monetary resources necessary to support the community. This includes sustaining a tax base sufficient to fund community services, providing members of the community with sufficient wages, and providing capital for community development. STRATEGIC FOCUS AREA OBJECTIVES - Recruit and Retain Employers - Promote Downtown Revitalization - Promote Commercial Development in Economically Disadvantaged Areas - Enhance Skills of Workforce - Develop and Redevelop Commercial/Industrial Parks/Sites - Assist Small Businesses STRATEGIC FOCUS AREA CATEGORIES Business Inclusion and Advancement, Public Assembly Facilities (Winston-Salem Fairgrounds, Bowman Gray Stadium, Carolina Classic Fair, Downtown Ballpark, The Benton), Off-Street Parking, Community Grants, Capital Projects STRATEGIC FOCUS AREA TOTAL BUDGET $20,649,660 STRATEGIC FOCUS AREA PRIORITIES Short Term Priorities 1) Continue to partner in development of the Whitaker Park business site 2) Recruit small business (<100 employees) and foster an entrepreneurial atmosphere 3) Partner with workforce development training initiatives 4) Evaluate current economic development policies regarding non-capital investments Mid Term Priorities 5) Identify infrastructure needs to enhance economic development activity 6) Develop travel and tourism promotion strategies 7) Evaluate the use of land banking for commercial development 8) Seek out regional cooperation on economic development initiatives 9) Engage Forsyth County Commission and Winston-Salem/Forsyth County School Board in policy discussions regarding economic vitality 10) Promote internship opportunities 11) Evaluate project-based lending programs 12) Assist with downtown retail, commercial recruitment, and redevelopment projects 54 BUSINESS INCLUSION AND ADVANCEMENT MISSION STATEMENT The mission of the Office of Business Inclusion and Advancement is to promote economic vitality and opportunity for all citizens of Winston-Salem by attracting, creating and retaining jobs, and augmenting the tax base. Through engagement, collaboration and education, Business Inclusion and Advancement increases opportunities for local companies and minority- and woman-owned firms’ interests in doing business with the City. PROGRAM DESCRIPTIONS Business Development: Monitors and promotes business and economic development opportunities throughout the city, utilizing a series of interrelated programs to provide concentrated assistance to targeted areas and groups. Programs include Revitalizing Urban Commercial Areas (RUCA), Commercial Revitalization of Blighted Areas (CRBA), Small Business Loan, and Building Rehabilitation Programs. Economic Self-Sufficiency/Small Business Loan Program: Provides loans to new and existing small businesses to assist in start-up or expansion. Offers a small business training program and a business plan contest to assist local entrepreneurs to successfully plan, open, and operate a business venture. Minority and Women-Owned Business Enterprises (M/WBE): Assists minority and women-owned business enterprises in providing goods and services to the City. In addition, the program provides workshops and seminars for minority- and women-owned businesses and assistance with the resolution of problems and complaints relating to payment and/or contract violations. EXPENDITURES AND REVENUES SUMMARY EXPENDITURES BY PROGRAM Actual Budget Proposed Percent General Fund FY 19-20 FY 20-21 FY 21-22 Change Business Development $531,107 $589,520 $599,740 1.7% Minority/Women Owned Business Enterprises 195,475 248,900 235,610 -5.3% Subtotal $726,582 $838,420 $835,350 -0.4% Special Revenue Funds Economic Self-Sufficiency/Small Business Loans $213,934 $178,500 $172,500 -3.4% Subtotal $213,934 $178,500 $172,500 -3.4% Total Expenditures by Program $940,516 $1,016,920 $1,007,850 -0.9% RESOURCES BY TYPE General Fund Licenses and Permits $4,230 $4,160 $3,440 -17.3% Other General Fund Revenues 722,352 834,260 831,910 -0.3% Subtotal $726,582 $838,420 $835,350 -0.4% 55 RESOURCES BY TYPE - Continued Actual Budget Proposed Percent Special Revenue Funds FY 19-20 FY 20-21 FY 21-22 Change Community Development Block Grant (CDBG) $196,676 $46,500 $75,690 62.8% CDBG Program Income 61,169 132,000 96,810 -26.7% Interest Income 16,287 0 0 N/A Subtotal $274,133 $178,500 $172,500 -3.4% Total Resources by Type $1,000,715 $1,016,920 $1,007,850 -0.9% Addition to Fund Balance $60,199 $0 $0 N/A POSITION SUMMARY Amended Amended Proposed POSITIONS FY 19-20 FY 20-21 FY 21-22 Change Full-Time 9 6 6 0 PERFORMANCE MEASURES AND SERVICE TRENDS Actual Estimated Projected FY 19-20 FY 20-21 FY 21-22 Workload New M/WBE vendors on City database 118 50 55 Construction site visits 32 20 30 M/WBE community outreach 33 28 34 Small Business Support: Small businesses assisted 330 335 345 Small business loans considered 3 2 6 Small business community outreach 29 25 32 M/WBE businesses assisted 436 375 450 56 DOWNTOWN WINSTON-SALEM BUSINESS IMPROVEMENT DISTRICT PROGRAM DESCRIPTIONS Downtown Winston-Salem Business Improvement District (BID): Created in November 2013, the Downtown Winston-Salem Business Improvement District provides an enhanced level of service within a defined area downtown and is funded from a dedicated property tax rate of 9₵ per $100 of value. The Downtown Winston- Salem Partnership currently provides services within the district according to five primary areas: cleaner environment, increased safety and security, stronger marketing and promotion, accelerated development, and enhanced physical appearance. The Downtown Winston-Salem Business Improvement District Advisory Committee, an eleven-member committee made up of various stakeholders within the district, provides oversight of the implementation of these services. EXPENDITURES AND REVENUES SUMMARY Actual Budget Proposed Percent EXPENDITURES BY TYPE FY 19-20 FY 20-21 FY 21-22 Change Downtown Winston-Salem Partnership $592,490 $633,890 $596,470 -5.9% Other Expenses 4,096 24,050 24,250 0.8% Transfer to Parking Capital Projects Fund 50,000 50,000 0 -100.0% Total Expenditures by Type $646,586 $707,940 $620,720 -12.3% RESOURCES BY TYPE Property Taxes $585,232 $657,940 $590,230 -10.3% Investment Income 449 0 0 N/A Fund Balance Appropriation 0 50,000 30,490 -39.0% Total Resources by Type $585,681 $707,940 $620,720 -12.3% Addition to Fund Balance $60,905 $0 $0 N/A PERFORMANCE MEASURES AND SERVICE TRENDS Actual Estimated Projected FY 19-20 FY 20-21 FY 21-22 Workload/Service Demand Bags of litter removed Pounds of litter (45 pounds per bag) Leaf and litter vacuum hours Back pack (blower) hours Pressure washing hours Graffiti Removal hours 57 BUDGET HIGHLIGHTS - For FY 2021-22, the Downtown Winston-Salem Business Improvement District Advisory Committee has recommended a tax rate of $0.09 per $100 of valuation to fund the enhanced services and programs within the district. The rate would be assessed on real and personal property, including registered motor vehicles. - The below table shows the proposed budget for each service area: Service Area Adopted Budget Percent of Total Cleaner Environment/Safety and Security $395,000 63.6% Stronger Marketing and Promotion 108,100 17.4% Accelerated Development 18,545 3.0% Enhanced Physical Appearance 61,825 10.0% Administration 13,000 2.1% Property Tax Collections 4,250 0.7% Contingency 20,000 3.2% Total $620,720 - The proposed budget includes a decrease in property tax revenue compared to last year. This is due to a number of revaluation appeals that are currently ongoing or anticipated by the Forsyth County Tax Office. - For the last three years, the Downtown Business Improvement District has transferred
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