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2017/18 Catalogue. 01 | Case Study | Product Case Study | Product | 02 2017/18 CATALOGUE. 01 | CASE STUDY | PRODUCT CASE STUDY | PRODUCT | 02 CONTRIBUTORS. EDITORIAL. Richard Groom, Matthew Januszek and Ritchie Januszek. ART DIRECTION. Matthew Januszek and John Owen. DESIGN, PRODUCTION THERE AND PHOTOGRAPHY. Catherine McCulloch, John Owen. Elizabeth Morgan and Jack Osborn VIDEOGRAPHY Dom Byrom IS AN MODELS. Naomi Bailey Andreia Brazier Anna Churakova ATHLETE IN Lee Constantinou Harry Crook Mirella Felicity Ingamells Dominic Felix EVERYONE Darren Fox James Greenwood Danni Levy Sarita Piotrowski AND WE Sandra Radav Bryn Ray Christina Silva Max Smith Jasmine Takacs ARE HERE Lisa Welham Karl Wheeler Scott Clarke Ann-Katrin Weber TO SET IT Robert McStay SPECIAL THANKS. 1Rebel, London, UK. Best’s Bootcamp, London, UK. FREE. Carbon World Health, Madison, Wisconsin, USA. Harbour Club Kensington, London, UK. Harbour Club Notting Hill, London, UK. Nutfield Priory, Nutfield, UK. Sanctuary Fitness, Los Angeles, California, USA. Training Places, Ibiza, Spain. TRIB3, Sheffield, UK. University of Georgia, Athens, Georgia, USA. www.escapefitness.comwww.searasports.com | | info [email protected]@escapefitness.com | 0800 458 5558 ALL PRICES EXCLUDE VAT AND DELIVERY | TURN TO PAGE 241 FOR WARRANTIESEXCLUSIVELY FROM 02 | CONTENTS ESCAPE FITNESS | 03 CONTENTS. 42 12 82 18 6 79 FUNCTIONAL 07 ATHLETIC 41 STRENGTH 57 OCTAGON 97 STUDIO 15 3 BOXING 181 FLEXIBILITY 19 7 12 2 13 7 EXCLUSIVELY FROM 404 | STRENGTH| ABOUT US | PRODUCT ESCAPE FITNESS | 05 SEVEN STEPS FOR A SUCCESSFUL BOUTIQUE. STEP 1: A VISION FOR THE CLUB. A vision is most of all about understanding your customers. Who do you want to appeal to? What are their fitness and social goals from using a facility? What kind SEVEN STEPS TO of experience will attract these people? Making firm decisions about your preferred customer profiles and how best to meet their needs enables you to provide unique, DELIVERING AN personalised experiences. OUTSTANDING STEP 2: EQUIPMENT THAT MEETS YOUR BOUTIQUE MEMBERS’ NEEDS. EXPERIENCE. With a clear vision in place, it’s time to choose suitable equipment. Variety is the key to engaging experiences and functional training equipment delivers, with dozens of options available. But don’t become blinded by what’s on offer: remain The fitness industry is undergoing a period of true to your vision and select equipment perfectly suited to your chosen member profiles. change that’s as fast-moving as at any time in its history. Driving this change is the growth of the STEP 3: boutique sector worldwide. A BRILLIANT TRAINING ENVIRONMENT. Whether you are setting up a boutique or PT Boutiques have proved that the environment in which people train is an integral studio, or operating an existing club and looking part of the overall experience. It’s about great aesthetics - colour schemes, lighting, wall graphics and so on - but it doesn’t end there. Having a layout that for ways to stay competitive, the race is on to works, suitable flooring and space-efficient equipment racks also contribute. offer something fresh, new and different. STEP 4: KNOWLEDGEABLE, SKILLED AND CONFIDENT TRAINERS. WHY ARE BOUTIQUE CLUBS SO POPULAR? A PROCESS AND SOLUTIONS TO HELP PLANNING YOUR NEW Functional equipment and free weights do not have on/off switches and they YOU COMPETE. FUNCTIONAL TRAINING SPACE? are not always intuitive to use. A club’s trainers therefore need the knowledge to Some features of the boutiques’ business model set them apart help members use the equipment safely and effectively. Add in the confidence to from what has previously been normal across the industry. For Great functional training experiences require careful planning and Download our free booklet on how to interact with members to form a sense of community and belonging, and you have example, many boutiques work on a pay-as-you-train basis rather meticulous execution. After many years of helping clubs to create achieve the launch of an outstanding a recipe for success. than memberships. But people’s motivation for using boutiques superb functional fitness experiences, we have found what works functional training experience. isn’t just about ditching long-term contracts. well and what doesn't. STEP 5: What matters more is that boutiques excel at running superb Our seven-stage process has proved itself in projects we’ve PROGRAMMING THAT EXCITES MEMBERS. workouts with a unique or specialist feel. They are usually high completed with clubs around the world; from new boutiques to intensity functional training workouts with a brilliant blend of fun established brands seeking new and better fitness experiences. Most boutiques build their business around their programmes, with each one and effectiveness. Nobody gets bored: everybody gets challenged Take a look at our summary of the process on the opposite page, having its own branding to communicate the experience and results members can and finishes on a high. and explore it in more detail by downloading your free copy of the expect. Without brilliant programming, there’s a real danger that members will fail complete 16-page report. to get on board with functional training. Great programming teaches people how Go to: to use the equipment, brings them together for awesome social experiences, and www.escapefitness.com/7-common-mistakes delivers results over the long-term. Email us at: [email protected] STEP 6: A BUZZ ABOUT WHAT YOU DO. Once the equipment, environment, trainers and programming are in place, it’s time to tell the world. This starts with making sure that all of the club’s staff (training and non-training) understand the key points about the equipment and programming. That’s the starting point for communicating a clear message and generating word of mouth. Then it’s about using online tools to spread the word more widely. STEP 7: CONSTANT EVOLUTION TO REMAIN ATTRACTIVE AND COMPETITIVE. Offering the same experience for months on end can become tiresome and ultimately drive members into the door of a competitor. Boredom should not be an option. This is why regularly reviewing what you’re offering is so important, coupled of course with an evolving experience that maintains the excitement and engagement. www.searasports.com | [email protected] EXCLUSIVELY FROM FUNCTIONAL. 06 | FUNCTIONAL ESCAPE FITNESS | 07 FUNCTIONAL. Working in multiple planes of motion strengthens and conditions the whole body, from knees and ankles to shoulders and hips. The Escape Fitness range of functional training equipment provides the ideal starting point for this style of training, but also offers a more challenging workout for those who need it. CMT 8 TIYR 10 GRIPR 12 TRAINING BAGS 14 VIPR 25 MEDICINE BALLS 26 RACK5 36 www.searasports.com | [email protected] EXCLUSIVE FROM EXCLUSIVELY FROM FUNCTIONAL. 08 | FUNCTIONAL | CORE MOMENTUM TRAINER ESCAPE FITNESS | 09 CMT.TM THE EFFECTIVE The Core Momentum Trainer™, or CMT, is CORE TOOL. transforming the way people train and target the Don’t let the inviting looks deceive you – the CMT core. It’s about developing deep core muscles hits your core like never before! It delivers a core- that are difficult to reach with standard training cardio workout to improve posture, muscle range methods. The lubricated Power Shot inside the and power. It also conditions specialist athletes CMT collides with the Power Core walls, and to develop strength and movement needed for controlling this force is what kick-starts the core optimal performance in their chosen sport. muscles into action. THE NEED FOR A CAPABLE, FUNCTIONING CORE. The core is the body’s hub, handling all of the forces going through it, from walking to striking a tennis ball. A strong core is therefore essential if the body is to manage forces and move freely. A UNIQUE TOOL FOR CORE TRAINING AND MOVEMENT DEVELOPMENT. Developed by a PhD physician specialising in the science of body movement and rehabilitation, the CMT is an incredibly precise way to target development in the core and wherever the user wants it the most. THE HIIT SPECIALIST. The CMT has proven itself as a superb tool for high intensity interval training. Moving the CMT fast and controlling the force in the Power Core takes huge effort. It’s why even just a minute of full-on CMT exercise leaves most people shocked at the work they are putting in – exactly what you’d expect in a HIIT session. We’re so pleased with the way it performs, we’ve integrated it alongside other functional training tools into our MOVE IT and BATTLE FIT group training programmes. Both of these are all about performing at massive intensity and the CMT enables participants to push themselves beyond their perceived limits. SPORTS-SPECIFIC TRAINING. REGISTERED PATENT DESIGN. PENDING. Due to the extreme accuracy with which the CMT targets specific muscles and movements, it has been taken up by coaches in a wide variety of sports, right up to professional DESIGN. level. Coaches are creating their own bespoke exercises The Core Momentum Trainer is available in three weights – 1kg for clients who want to improve their performance in sports (green), 2kg (blue) and 4kg (red). The 2kg CMT is a good all round including American football, baseball, cricket, football/ starting point for most people to get used to the CMT and its soccer, golf, rugby, skiing, snowboarding, squash and tennis. movement. Then they can drop down to the 1kg CMT to develop speed and fast movements, and up to the 4kg CMT to improve power. STORAGE. The RACK5 is the ideal place to keep Core Momentum Trainers tidy, safe and off the floor. The RACK5 stores up to 15 CMTs, so it is ideal whether they’re used on the gym floor or in the studio for group training classes. See page 36 to find out more. TRAINING. To maximise results, it’s essential that any instructor looking to implement the CMT into sessions with members or clients learns how to effectively use the equipment.
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