21.06 SETTLEMENT OVERVIEW Echuca Serves Local, Regional And
CAMPASPE PLANNING SCHEME 21.06 SETTLEMENT 25/01/2007 C35 OVERVIEW Echuca serves local, regional and tourist functions. Echuca is the largest centre in the Shire with a population of about 11,000, although its catchment area is estimated to include 50,000 people within a 70 kilometre radius. The city is an important commercial, industrial, community, recreational and transportation hub for northern Victoria and southern New South Wales. Echuca's industry structure is dominated by retail and wholesale trade. Echuca is the base for the Shire's growth industries (particularly tourism), and is an increasingly attractive retirement destination. Kyabram is a service centre for its rural hinterland. Compared to Echuca, Kyabram is a lower order retail centre mainly geared for high frequency shopping trips with a 'convenience goods' emphasis. Traditionally, Kyabram's economic and employment base has been underpinned by the services sector - especially in legal, accounting, financial, health, education and community services. Food processing and more recently dairy food stuffs has become increasingly important. Construction is also a significant industry in the town. Rochester is the principal service centre for a diverse agricultural region in the central part of the Shire. Rochester, like Kyabram, is primarily a convenience centre specialising in lower order goods. Milk processing and agricultural-related manufacturing is a significant industry in the town. Tongala, located between the significantly larger centres of Echuca and Kyabram, is the main service centre for its immediate rural community. The town primarily caters for high frequency lower order shopping and specialises in meeting the particular needs of local dairy farmers.
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