Journey to the cloud
Sergei Butenko District Manager EMC
© CopyrightCopyright 2013 2013 EMC Corporation. EMC Corporation. All rights reserved. All rights reserved. 1 THE FUTURE
© Copyright 2013 EMC Corporation. All rights reserved. Disruptive / Opportunistic IT Trends
Mobile Cloud Big Data Social
T R U S T
© Copyright 2013 EMC Corporation. All rights reserved. Our Focus
Mobile Cloud Big Data Social
T R U S T
© Copyright 2013 EMC Corporation. All rights reserved. Mobile Cloud Big Data Social Mobile Devices
LAN/Internet Client/Server PC
Mainframe, Mini Computer Terminals Source: IDC, 2012
© Copyright 2013 EMC Corporation. All rights reserved. Mobile Cloud Big Data Social Mobile Devices
LAN/Internet Client/Server PC
MILLIONS THOUSANDS OF USERS OF APPS
Mainframe, Mini Computer Terminals Source: IDC, 2012
© Copyright 2013 EMC Corporation. All rights reserved. Mobile Cloud Big Data Social Mobile Devices
HUNDREDS OF MILLIONS TENS OF THOUSANDS OF USERS OF APPS
LAN/Internet Client/Server PC
MILLIONS THOUSANDS OF USERS OF APPS
Mainframe, Mini Computer Terminals Source: IDC, 2012
© Copyright 2013 EMC Corporation. All rights reserved. BILLIONS MILLIONS OF USERS OF APPS
Mobile Cloud Big Data Social Mobile Devices
HUNDREDS OF MILLIONS TENS OF THOUSANDS OF USERS OF APPS
LAN/Internet Client/Server PC
MILLIONS THOUSANDS OF USERS OF APPS
Mainframe, Mini Computer Terminals Source: IDC, 2012
© Copyright 2013 EMC Corporation. All rights reserved. BILLIONS MILLIONS OF USERS OF APPS
Mobile Cloud Big Data Social Mobile Devices
HUNDREDS OF MILLIONS TENS OF THOUSANDS OF USERS OF APPS
LAN/Internet Client/Server PC
MILLIONS THOUSANDS OF USERS OF APPS
Mainframe, Mini Computer Terminals Source: IDC, 2013
© Copyright 2013 EMC Corporation. All rights reserved. © Copyright 2013 EMC Corporation. All rights reserved. Our Brands
© Copyright 2013 EMC Corporation. All rights reserved. : A Unique Federation Of Businesses Focused and Free to Execute on their Mission, Strategically Aligned
Paul PLATFORM FOR CLOUD & BIG / FAST DATA Maritz APPLICATIONS
Pat SOFTWARE-DEFINED DATA CENTER HYBRID CLOUD Gelsinger END USER COMPUTING
David INFORMATION STORAGE & PROTECTION INFORMATION SECURITY Goulden INFORMATION INTELLIGENCE
© Copyright 2013 EMC Corporation. All rights reserved. Cloud Transforms IT Infrastructure
1 Standardize 2 Virtualize 3 Automate
© Copyright 2013 EMC Corporation. All rights reserved. SOFTWARE-DEFINED DATA CENTER
Abstract Pool Automate The Software-Defined Data Center Abstract, Pool And Automate Virtualization Software
Software Software Software Software Defined Defined Defined Defined Compute Storage Network Security
ABSTRACT INTELLIGENCE
Server Storage Network Security
Physical Hardware
© Copyright 2013 EMC Corporation. All rights reserved. Open Architecture Provides Choice Clean Separation Between Infrastructure & Virtualization Layers
The Software-Defined Data Center
© Copyright 2013 EMC Corporation. All rights reserved. Open Architecture Provides Choice Clean Separation Between Infrastructure & Virtualization Layers
The Software-Defined Data Center
© Copyright 2013 EMC Corporation. All rights reserved. Open Architecture Provides Choice Clean Separation Between Infrastructure & Virtualization Layers
The Software-Defined Data Center
© Copyright 2013 EMC Corporation. All rights reserved. Open Architecture Provides Choice Clean Separation Between Infrastructure & Virtualization Layers
Software-Defined Networking
© Copyright 2013 EMC Corporation. All rights reserved. “Horizontal” Architecture Provides Choice Open & Runs ANY Application
Database Collaboration ERP Middleware Next Gen
The Software-Defined Data Center
EMC Software-Defined Storage
VMAX VNX Isilon Atmos Data Domain
Information Infrastructure
© Copyright 2013 EMC Corporation. All rights reserved. Open Architecture Provides Choice EMC Software-Defined Storage Integrates With Hyper-V & OpenStack
EMC Software-Defined Storage
VMAX VNX Isilon Atmos Data Domain
Information Infrastructure
© Copyright 2013 EMC Corporation. All rights reserved. VCE Is The Integrated Systems Leader Integrated Infrastructure Systems
2X 2X NEW NEW NEW
SYSTEM S Y S T E M SYSTEM SYSTEM SPECIALIZED 100 200 320 720 SYSTEMS
Source: Gartner - Market Share Analysis: Data Center Hardware Integrated Systems, 1Q11-2Q12, 30 Nov 2012 G00239623; 6 quarters
© Copyright 2013 EMC Corporation. All rights reserved. BIG DATA TRANSFORMS BUSINESS
© Copyright 2013 EMC Corporation. All rights reserved. Location & Types Of Big Data
Enterprise Partner Public
Unstructured Data
Credit Shipping Data Data
Structured Data
Forecast Location Social, Video Data Data Data
© Copyright 2013 EMC Corporation. All rights reserved. Location & Types Of Big Data(& Fast!) Data
Enterprise Partner Public
Unstructured Data
Credit Shipping Data Data
Structured Data
10101010100101010 Telemetry 011001010101110010 1101010100101011111 Data Forecast Location Social, Video Data Data Data
© Copyright 2013 EMC Corporation. All rights reserved. Introducing Pivotal
PLATFORM FOR NEXT GENERATION CLOUD & BIG / FAST DATA APPLICATIONS
1250 EMPLOYEES ~$300M IN 2013 REVENUE
© Copyright 2013 EMC Corporation. All rights reserved. Open Architecture Provides Choice Private, Virtual Private & Public Cloud Deployment Options
Next Generation Cloud & Big / Fast Data Apps
Virtual Private Cloud Public Cloud Private Cloud
© Copyright 2013 EMC Corporation. All rights reserved. Completing The Portfolio End User Computing
Next Generation Cloud & Big / Fast Data Apps Content, Process & Collaboration Apps
The Software-Defined Data Center
Information Infrastructure
© Copyright 2013 EMC Corporation. All rights reserved. Workloads Will Drive Storage Innovation Performance
Low Service High Service Level Level
Capacity
© Copyright 2013 EMC Corporation. All rights reserved. Workloads Will Drive Storage Innovation Performance
Transaction HPC Processing Decision Support Motion Video Tech VM Apps App Infrastructure Dev Home High Service Low Service Email Level Directories Level Web Content Online IT Archive Content Mgmt.
Storage As-A-Service
Capacity
© Copyright 2013 EMC Corporation. All rights reserved. Our Strategy: Best Of Breed Storage & Backup
Performance LEADER HIGH-END VMAX STORAGE LEADER MIDRANGE VNX STORAGE Low Service High Service Level Level LEADER LEADER SCALE-OUT Isilon NAS STORAGE BACKUP LEADER OBJECT Atmos STORAGE Data Domain Avamar & Networker Capacity
© Copyright 2013 EMC Corporation. All rights reserved. Workloads Will Migrate To Clouds Performance
Low Service High Service Level Level
Virtual Private Cloud Private Cloud
Public Cloud
Capacity
© Copyright 2013 EMC Corporation. All rights reserved. Hybrid Clouds Will Be Pervasive Performance
Low Service High Service Level Level
Virtual Private Cloud Private Cloud
Public Cloud
Capacity
© Copyright 2013 EMC Corporation. All rights reserved. EMC Software-Defined Storage
VIRTUALIZE EVERYTHING COMPROMISE NOTHING
© Copyright 2013 EMC Corporation. All rights reserved. EMC ViPR, Software-Defined Storage Software Control Plane AND Data Plane
EMC ViPR Platform
3rd Party Commodity VMAX VNX Isilon
© Copyright 2013 EMC Corporation. All rights reserved. EMC ViPR, Software-Defined Storage Control Plane : The EMC ViPR Controller
EMC ViPR Platform
ViPR Provisioning Self-Service Reporting Automation Controller
3rd Party Commodity VMAX VNX Isilon
© Copyright 2013 EMC Corporation. All rights reserved. ViPR Controller: Provisioning Step 1 : Discover Physical Storage Arrays
D ISCOVERY
3rd Party VMAX VNX 40K 7500
© Copyright 2013 EMC Corporation. All rights reserved. ViPR Controller: Provisioning Step 2 : Create Virtual Storage Arrays & Virtual Storage Pools
VIRTUAL STORAGE POOLS
HOME VDI EXCHANGE DATABASE HADOOP ARCHIVE DIRECTORY
DVIRTUAL ISCOVERY ARRAY VIRTUAL ARRAY
3rd Party 3rd Party VMAX VNX VNX Isilon 40K 7500 5500
© Copyright 2013 EMC Corporation. All rights reserved. ViPR Controller: Self-Service Catalog
Service Catalog VIRTUAL STORAGE POOLS
HOME VDI EXCHANGE DATABASE HADOOP ARCHIVE DIRECTORY Block Storage For Block Storage For Block Storage For File Storage For File Storage For File Storage For VMware VDI MS Exchange Oracle Databases Hadoop MapReduce Windows Home Dirs SourceOne Archive
© Copyright 2013 EMC Corporation. All rights reserved. Use Case : EMC Syncplicity
COMPANY A COMPANY B
PUBLIC CLOUD
ORCHESTRATION
On
- EMC ViPR PLATFORM Premise
3rd Party Premise SP - Atmos Isilon VNX
CLOUD STORAGEPARTNER
Off
© Copyright 2013 EMC Corporation. All rights reserved. Trusted IT Means
Identifying & Repelling Threats Advanced Security
Protecting Data Integrated Backup & Recovery
Ensuring Availability Of Applications, Systems & Data Continuous Availability
© Copyright 2013 EMC Corporation. All rights reserved. EMC CAN HELP YOU LEAD YOUR TRANSFORMATION
© Copyright 2013 EMC Corporation. All rights reserved.