Dell EMC All-Flash Strategy Operate your business in real time

Aleksandr Shvadtshenko Sr System Engineer, Nordics Evolution of all-flash storage architectures EMC Midrange

• This research shows that flash will become the lowest cost media for almost all storage from 2016 and beyond, and that a shared data philosophy is required to maximize the potential from both storage cost and application functionality perspectives.

2 Dell - Internal Use - Confidential http://wikibon.org/wiki/v/Evolution_of_All-Flash_Array_Architectures Modernize your data center

DELL EMC STORAGE PORTFOLIO

3 Dell - Internal Use - Confidential Storage Architecture matters

TYPE TYPE TYPE TYPE Tightly Coupled Loosely CoupledWhy ScaleDistributed-Out? Scale Up 1 Scale-Out 2 Scale Out 3 Share Nothing 4 • Controllers are the Bottleneck • Dual Controller • Multi-Controller Grid • Independent Controllers • Independent Controllers • Shared Meta-Data • Shared Meta-Data • Distributed• No Meta front-Data-end relief• inDistributed Scale Up Meta-Data • Large• ContentLimited Repositories CPU for Data• Non Services-Transactional Commits • Mid-Tier Architecture • Enterprise Architecture • Linear Scaling – Iops & Latency

• 7+ Year Asset Lifecycle • No performance tech refreshes • Xpect More Program

SC / VMAX Isilon Isilon XtremIO • SuperiorvSAN Resiliency & Performance UNITY • N-Way Active/Active Architecture

4 Dell - Internal Use - Confidential ® 5 Dell - Internal Use - Confidential Powered by Intel Xeon® Processors Unprecedented growth story

$2,000

$1,800

$1,600

$1,400 $1,200 Fastest growth

$1,000

$800 5x nearest array

$600 Groundbreaking $400

$200

1st Year 2nd Year 3th Year 4th Year 5th Year Time Since Introduction

6 Dell - Internal Use - Confidential Performance

Consistent predictable performance

7 Dell - Internal Use - Confidential Speed is a competitive advantage BEFORE XTREMIO – ALL HDD 7ms

Sudden “Reporting job finished at 1:30 AM impact! insteadLATENCY of 6:30 AM …now I can have my life back!”

0.5ms

8 Dell - Internal Use - Confidential Performance matters XtremIO consistently outperforms traditional AFAs

• Consistent low latency at all Workload: OLTP with 8KB Block Size (Actual customer data ) times with no system level Latency Spikes garbage collection 2-5ms

• Predictable, scalable IOPs Latency

whether the array is new or has 10TB ‘X-Brick’ 35TB Traditional Flash Array been fully overwritten. Worse than Garbage collection kicks-in

• Predictable performance with Latency Disk Latency Always-on, Inline Data 20-40ms Services

9 Dell - Internal Use - Confidential XTREMIO – NO SYSTEM LEVEL TAX

XtremIO Controller No Garbage Collection

ASIC ASIC ASIC ASIC ASIC ASIC ASIC ASIC ASIC

Performed by Each SSD Controller ASIC • SSD controllers have ideal knowledge of the NAND • Zero back-end I/O initiated by the array controllers • No tax on array controllers

10 Dell - Internal Use - Confidential XTREMIO REBALANCING

FULL FULL

BALANCED BALANCED BALANCED BALANCED

EMPTY EMPTY

IOPS & Capacity (2x)IOPS & Capacity (4x)

• Zero Downtime, on-demand scaling and non-disruptive upgrades

• Predictable, Linear Growth for performance and capacity

• Auto-Balancing reduces operational complexity/costs

• Simplified, single-cluster management for workload consolidation 11 Dell - Internal Use - Confidential XtremIO X-Brick

• Cluster building block

32 Active Active CPU Controller 1 Controller 2 CORES

256GB 256GB 512 Infiniband RDMA GB RAM RAM RAM

2 x FC 4 2 x FC 2 x iSCSI 2 x iSCSI HOST PORTS SAS 2.0 SAS 2.0

25 eMLC SSDs

12 Dell - Internal Use - Confidential XtremIO Family Portrait

150K mixed IOPS 1.2M mixed IOPS 250K read IOPS 2M read IOPS <1ms Latency <1ms Latency From 2 – 16 N-way Active Controllers

Starter 5TB 5TB – Over 1PB Usable Capacity SCALE-OUT <1ms LATENCY RICH DATA SERVICES NO TUNING

13 Dell - Internal Use - Confidential

© Copyright 2015 EMC Corporation. All rights reserved. Efficiency Transformational efficiency XtremIOIN-LINE inALL-line, THE all- theTIME-time, DATA data SERVICES services Thin Inline D@RE Provisioning Compression

XVC Virtual Inline XtremIO Copies Deduplication Data Protection

15 Dell - Internal Use - Confidential XtremIO simplicity & automation

Management Impact: • Zero Planning & Tuning 40 • No storage skills • No GUI certifications SECONDS • Provision in seconds!

CREATEMAP Integration: INITIATORCREATE VOLUMES GROUPS213 • VMware vCenter • EMC ViPR, ESA, ESI, SRM • Microsoft Hyper-V • App Consoles: Oracle, SAP, System Center, etc • REST API & CLI

16 Dell - Internal Use - Confidential Complexity is no longer Needed SIMPLIFY ARCHITECTURE AND OPERATIONAL MANAGEMENT HISTORIC COMPLEXITIES

Disk Type Selection

RAID Protection Selection

RAID Group or Storage Pool XTREMIO

Striped or Concatenated Meta Devices

Auto Tiering DONE!

Array Caching

Thick or Thin LUNs

17 Dell - Internal Use - Confidential XtremIO Data Protection

• Designed for SSD • No legacy RAID baggage • Highly efficient- only 8% overhead Good Capacity • Lowest write amplification Utilization RAID 5 • SSDs may fail in place • No configuration XDP • No hot spares High Superior Performance Protection • Adapts to failures RAID 1 RAID 6

18 Dell - Internal Use - Confidential Business Agility ICDM: What If You Could Simultaneously…

Consolidate Meet all everything: performance & production, dev, test, availability SLAs analytics

Transform Simplify Business operations and process workflow self-service agility 20 Dell - Internal Use - Confidential The Copy Data Management Problem

IDC: >60% data from copies

Development Operations Test/Dev Sandbox Continuous- Integration Patch management QA Optimizations & tuning Training Pre-prod simulation

Data Analytics Data Protection Production Reporting Backup BI DR copies Analytics Logical corruption protection

21 Dell - Internal Use - Confidential Traditional data copies process challenges

Challenge: Slow copies Making copies is slow - Restore from backup takes hours - Virtual data center copy operations take a long time Using copies is slow - Snapshots are sloooow (metadata on disk) - Test environments usually have tier2 performance

22 Dell - Internal Use - Confidential XTREMIO VIRTUAL COPIES

100% IN-MEMORY 100% SPACE Any topology EFFICIENT Instant creation No space reservations Instant deletion No metadata bloat

100% PERFORMANCE 100% OPTIMIZED Identical read IOPS Identical data services Identical write IOPS Always on, always inline Identical latency

INCREDIBLE SCALE UNMATCHED Use XtremIO where all- Instant application clones flash arrays were never to petabyte scale before viable

23 Dell - Internal Use - Confidential ALET’S SNAPSHOT SEE HOW IS CREATEDIT WORKS INSTANTLY IT ONLY INVOLVES ALLOCATION TO A SMALL CONTAINER

IN-MEMORY METADATA

ProductionShared MD MD Snapshot MD SSD DATA

24 Dell - Internal Use - Confidential METADATA MANAGEMENT IS EFFICIENT ENABLING THOUSANDS OF SPACE EFFICIENT COPIES

IN-MEMORY METADATA

Production MD Shared MD Snapshot MD SSD DATA

25 Dell - Internal Use - Confidential METADATA MANAGEMENT IS EFFICIENT THE METADATA IS SHARED AND IN-MEMORY SPACE EFFICIENT

Modify Data B @ Block 1

IN-MEMORY METADATA

Production MD Shared MD Snapshot MD SSD DATA

26 Dell - Internal Use - Confidential SNAPSHOT PERFORMANCE IS EQUAL IT’S EXACTLY LIKE WRITING DATA TO THE PRODUCTION VOLUME

Modify Data D @ Block 4

IN-MEMORY METADATA

Production MD Shared MD Snapshot MD SSD DATA

27 Dell - Internal Use - Confidential Virtual data copies at no cost

Flash innovation will make fast & free copies

• An XtremIO writable snaphots 1. Have same performance as a regular volume

• - Metadata allways kept in memory

• - No hops between metadata tables = IT’S FAST 2. Do not (at creation) consume any

• - SSD capacity • - Metadata space = IT’S FREE

28 Dell - Internal Use - Confidential XVCXVC vs.vs. TRADITIONALtraditional snapshots SNAPSHOTS XtremIO Vs. Vendor “A” DB Volumes, Steady State, IOPS Over Time

70K IOPS XtremIO • No impact on

copy creation IOPs • Consistent performance on prod and copy XtremIO Vs. Vendor “A” DB Volumes, Steady State, Latency Over Time Vendor A • IOPs drop by 50% to 35K • Spikes to 20ms

1ms latency latency Latency

29 Dell - Internal Use - Confidential Traditional infrastructure architecture Complex, costly, silo’d & slow

Test & Dev ‘Starved’ Production ‘Underperforming’ Over-Provisioned

Reports

QA Instance Finance Copies Analytics

Stress Test Marketing Copies Trends

Training Sales Copies 3 copies for 30 engineers, 10TB for 2TB DB, 150K+ IOPS 10+ DB copies, 150K+ IOPS 30TB, ~50k+ IOPS

13+ DB copies to manage, 130TB+ of storage, 2TB of production application data

SAP Applications deployed on multiple, dedicated & inefficient storage silos

30 Dell - Internal Use - Confidential Consolidate with ONE platform Efficient, faster & simpler

Test & Dev Production Mktg, Fin, Sales

Every engineer gets a full Every team gets a full DB copy, All data, full IOPs 10TB for 2TB DB, 150K+ IOPS DB, All data, Flash speeds

• One single all-flash array • Faster than silos of storage • Simpler to manage 31 Dell - Internal Use - Confidential Advantages of Flash Storage in the Data Center Result: You’ll build better quality software faster

• Faster Development Copies - > Faster development • More Testing Copies-> More testing • More & Faster Develoment Resources- > Better code, less bugs, FASTER TTM Happier Users Happier Developers

32 Dell - Internal Use - Confidential Storage Architecture matters

TYPE TYPE TYPE TYPE Tightly Coupled Loosely Coupled Distributed Scale Up 1 Scale-Out 2 Scale Out Why3 ScaleShare-Out? Nothing 4

• Dual Controller • Multi-Controller Grid •• IndependentControllers Controllers are the• BottleneckIndependent Controllers • Shared Meta-Data • Shared Meta-Data • Distributed• No Meta front-Data-end relief• inDistributed Scale Up Meta-Data • Large Content Repositories • Non-Transactional Commits • Mid-Tier Architecture • Enterprise Architecture • Limited CPU for Data Services

• Linear Scaling – Iops & Latency

• 7+ Year Asset Lifecycle • No performance tech refreshes

SC / • Superior Resiliency & Performance VMAX Isilon vSAN UNITY Isilon XtremIO • N-Way Active/Active Architecture

33 Dell - Internal Use - Confidential Dell EMC Midrange Storage Portfolio SC Series Unity

Modern, reliable solutions for virtualized environments All-flash | Hybrid | Unified – any midrange budget or workload

Note VNX, VNXe, PS Series (EqualLogic) and MD Series (PowerVault) continue to be available)

34 UNITY Modernize and simplify with Unity

ALL-FLASH VIRTUAL CONVERGED HYBRID SIMPLE FLEXIBLE SLICK UX  ALL INCLUSIVE SW VIRTUAL  PURPOSE-BUILT  CONVERGED CLOUDIQ™  PROACTIVE ASSIST UNIFIED (NAS & SAN & VVOLs)  16PBe

MODERN AFFORDABLE ALL-FLASH DESIGN WITH INLINE ALL-FLASH STARTING UNDER $18K EFFICIENCIES & TIERING TO A CLOUD EARLY ADOPTER PROMO  XPECT MORE

35 Note: Early Adopter Promo & Xpect More are specific to Unity All-Flash Rich enterprise data services

HTML5, REST, PROACTIVE INLINE COMPRESSION, VMWARE, MICROSOFT & ASSIST, CLOUD ANALYTICS INTELLIGENT WEAR LEVELING OPENSTACK INTEGRATION

SCALABLE FILE SYSTEM UNIFIED SNAPSHOTS / IP MULTI-TENANCY, BUILT-IN UP TO 1000 DRIVES / 16PBe UNIFIED REPLICATION ENCRYPTION

BUILT-IN DATA QUALITY OF SERVICE / 5-NINES, EXTENSIVE LIFECYCLE MANAGEMENT QUOTA MANAGEMENT ECOSYSTEM & PROTECTION

FLASH UNIFIED Multicore Design Optimized

36 Proactive management and support Get connected and resolve problems faster

PROACTIVE ASSIST UNISPHERE CENTRAL CLOUD IQ DASHBOARD SELF SERVICE PORTAL CENTRALIZED MANAGEMENT & MANAGEMENT PLATFORM

37 Unity inline compression

INTELLIGENT INLINE COMPRESSION • Enabled through Unisphere or CLI • Non-disruptive • Compress existing data • LUN Level (all-flash pools / block) • Supports all data services • Only compresses where there will be sufficient savings 2:1 Expected Savings Unity can now support Now Available ~16PBe capacity 38 * Milege will vary AppSync on Unity

SIMPLE: Easy to use GUI to automate copy lifecycle management. No more custom scripts

SMART: One place for application owners to manage copies across applications, EMC arrays and mounting hosts

FRICTIONLESS: Applications owners and storage admins are on the same page with a transparent copy workflow Integrated Snapshots (Multiple Mount Points)

39 What’s new in Unity

ALL FLASH CLOUD ADVANCED OPTIMIZATIONS MANAGEMENT DATA MOBILITY

• Inline Compression • CloudIQ • Unified Migration − Intelligent wear-leveling − Predictive storage analytics − Built-into Unisphere − Included in MiTrend Tool − Proactive Health Score − VNX1 & VNX2 to Unity • High-density 15.36TB SSD − Best practices remediation − File systems (NFS only) − Up to 16PBe • File Tiering to Cloud − Block LUNs (CG, Meta LUNs) − Up to 600TBe in 2U − Automated, policy-based • Data-in-place Conversion • Higher System Capacity − (60% savings) − Cost effectively convert to higher − Unity 500: up to 500 drives − Amazon S3 & Microsoft Azure Unity models − Unity 600: up to 1000 drives − Physical, Virtual, & HA

40 Complete Midrange solution coverage

Any midrange Simplicity budget Economics

Modern, Reliable Architectures

Any midrange performance/capacity requirement

41 The Power of SC Series: transforming economics Intelligent, self-optimizing arrays Efficient, resilient data centers

Optimize storage at the data center level – Data movement between arrays does NOT affect workloads

Live Migrate Volume Advisor Live Volume Flash under $0.45/GB* Move volumes Monitors cluster, Optional auto-  SSD, HDD, hybrid solutions anywhere without recommends ideal failover for always  Perpetual software licensing remapping hosts load balancing available storage

* Source: Dell internal analysis, June 2016. Net effective capacity after applying a 4:1 compression and dedupe ratio. 43 Customer’s price may vary based on a variety of circumstances and data should be used for comparison purposes. Why you should Xpect More from Dell EMC Lower cost. Faster time to insights. Avoids data center expansions.

Performance Performance Efficiency Simplicity Protection

Lifetime* 3-year Lifetime* maintenance price money-back flash endurance protection warranty protection

3YRS

*Lifetime equates to the support life of the system

® 45 Dell - Internal Use - Confidential Powered by Intel Xeon® Processors Summary: choosing right All-flash storage system

Choose XtremIO when: • Sub 1ms consistent latency • Over 100K IOPS #1 • RPO / RTO is less than one hour • DB development require a lot of data copies Unity • Oracle licensing optimization Choose Unity when: • No sub ms latency / IOPS SLA’s SC Series • Limited use of data copies • Rich data services are required • Simplicity Choose SC when: • Economics is primary factor • $/GB 46